Updated on: October 3, 2023

Compare Best Marketing Analytics Software for Medium-Sized Businesses

Marketing analytics software utilizes statistical analysis and data mining to gather and evaluate data related to marketing strategies and campaigns. It is a useful tool that helps businesses to make data-driven decisions and provides in-depth insights into customer behavior, market trends, and the effectiveness of marketing efforts. The software can help optimize marketing ROI, improve customer engagement, and enhance overall business performance.

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Supermetrics is a reporting platform for small to large businesses to transfer marketing data on external reporting, analytics, storage, and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery, and Snowflake. Supermetrics lets team members set specific metrics and dimens…  Learn more
SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and orig…  Learn more

4.4

Starting at $800
/ Per Month
Hubspot is a comprehensive inbound marketing, sales, and customer service software with numerous tools to support your company’s CRM, social media and email marketing efforts.  Learn more
HubSpot Marketing Hub is powerful software comprised of a suite of tools designed to convert visitors into leads. The platform allows users to create lead flows and forms and kickback emails, gather accurate analytics, and deliver great audience insight that can help grow your business. Using the so…  Learn more
Impact is a cloud-based project management tool designed to help teams increase productivity and improve collaboration. Impact offers task management, time tracking, resource management, and real-time project reporting and is ideal for teams looking to streamline their workflow, boost accountability…  Learn more
Mailchimp is a leading, web-based marketing automation service that allows users to create and share newsletter and gather analytics on customer engagements. The platform offers extensive tools that helps users create targeted emails as well as run Facebook ad campaigns, in addition to being able to…  Learn more
Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across vario…  Learn more

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