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Methodology
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At a Glance
Overview
Apollo.io is software that is used by businesses to generate leads and manage customer relationships. As a sales engagement platform, the platform is known for helping businesses close deals through features such as contact database management, email automation, and sales pipeline tracking tools.... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
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Instantly (Instantly.ai) is a cloud SaaS sales engagement and cold outreach platform with a built-in B2B lead database, deliverability tools, AI-driven sequence & reply agents, a multi-channel AI CRM, and campaign analytics. It helps teams scale cold email campaigns, automate outreach and manage ... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
Free
$0.00
/ month
Basic
$49.00
/ month
Professional
$79.00
/ month
Organization
$79.00
/ month
Free trial available
Free plan available
Billing type
Recurring Subscription
Done-For-You Airmail email account
$4.00
/ month
Done-For-You Google email account
$5.00
/ month
Nano Credits
$9.00
/ month
Pre-warmed Google email account
$10.00
/ month
Domain (purchased via Instantly)
$15.00
/ year
Growth Plan (Email Outreach)
$47.00
/ month
CRM Plan - Growth
$47.00
/ month
Growth Credits
$47.00
/ month
Inbox Placement - Growth
$47.00
/ month
Email Outreach Add-on
$87.00
/ month
CRM Plan - Hyper
$97.00
/ month
Inbox Placement - Hypergrowth
$97.00
/ month
Supersonic Credits
$97.00
/ month
Hyper Growth Plan (Email Outreach)
$97.00
/ month
Hyper Credits
$197.00
/ month
Light Speed Plan (Email Outreach)
$358.00
/ month
Credits Add-on
$425.00
/ month
Pros and Cons
- Extensive B2B Database
- All-in-One Platform
- User-Friendly Interface
- Powerful Integrations
- Customizable Sales Engagement
- Learning Curve
- Data Accuracy
- Flat-fee pricing with unlimited sending accounts and unlimited warmup
- Strong built-in deliverability tools (authentication, inbox placement testing, domain rotation)
- Built-in lead database with enrichment and verification
- Powerful AI features (sequence generation, reply agents, Copilot, AI CRM)
- Wide set of integrations and automation capabilities
- Higher-tier features require larger jumps in price and multiple plan types (Outreach vs Credits vs CRM vs Inbox Placement) can increase complexity and cost
- Lack of clear UI localization/multi-language support and limited information on mobile apps
- Details on advanced role-based permissions are unclear
- Dependency on correct domain/email setup for deliverability; misconfiguration can degrade performance
- Data residency/storage appears US-based which may concern non-US clients
Reviewer's Segments
Small Business
69.01%
Mid Market
26.07%
Enterprise
4.92%
Small Business
97.85%
Mid Market
1.97%
Enterprise
0.18%
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
Training
- Documentation
- Videos
- Webinars
- Documentation
- Videos
- Webinars
Integrations
Total integrations:
15
- BuiltWith
- Calendly
- Folderly
- FullEnrich
- Gmail
- HubSpot
- HubSpot CRM
- LinkedIn Sales Navigator
- Marketo
- Outreach
- Pabbly Plus
- Pipedrive
- Salesforce Sales Cloud
- Salesloft
- Slack
- Twilio SendGrid Email API
- Zapier
- Zendesk
- Zoho CRM
Total integrations:
7
- BuiltWith
- Calendly
- Folderly
- FullEnrich
- Gmail
- HubSpot
- HubSpot CRM
- LinkedIn Sales Navigator
- Marketo
- Outreach
- Pabbly Plus
- Pipedrive
- Salesforce Sales Cloud
- Salesloft
- Slack
- Twilio SendGrid Email API
- Zapier
- Zendesk
- Zoho CRM
Top Alternatives
Categories
Common categories include: Sales Engagement Software and Lead Intelligence Software.
Company Details
- By Apollo.io, Inc.
- Located in San Francisco, California, United States
- Founded in 2015
- By Foo Monk, LLC dba Instantly.ai
- Located in Sheridan, Wyoming, USA
- Founded in 2021
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