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Ahrefs
Empower Your SEO Strategy
4.5
(508)
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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in SEO and Marketing tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
Ahrefs Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 03, 2025
Ahrefs Logo
508 Ahrefs Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Apr 21, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Spy on your competitors"
What do you like best about Ahrefs?

I like the keyword summary and backlink summary tool showing competitors side by side; it helps my export and segmentation reports to look good.

What do you dislike about Ahrefs?

The reporting user experience could be better. The reports look exactly like something you could get from the Google research tool. With a paid platform, I expect more.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs is helping me discover backlink opportunities for multiple clients across multiple verticals, which helps with overall site ranking.

Mid Market (51-1000 emp.)
Mar 28, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Ahrefs is a useful SEO tool when looking for backlink profile"
What do you like best about Ahrefs?

I like that the tool has a very useful historical look at your backlink profile. It allows you to track individual keywords matched to specific URL's. You can also look at specifc URL's and see how many and what backlinks you have with those pages specificly

What do you dislike about Ahrefs?

I think that in some ways the dashboard views are a bit hard to navigate.

What problems is Ahrefs solving and how is that benefiting you?

We are using this tool in conjunction with some other SEO tools out in the market to check our backlink history, do keyword research and help build our SEO to improve in SERPS

Small Business (50 or fewer emp.)
Sep 12, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good - but not sure I trust all the data"
What do you like best about Ahrefs?

Easy to use and easy to do research on site, generate keyword lists and discover backlinks. If you are trying to reverse engineer a competitor site this is a good tool to use. You can discover their top traffic pages, where the links are coming from and what the keywords are.

What do you dislike about Ahrefs?

Not sure all the data is 100% correct - some results seem completely inaccurate. It's also very expensive to use after the free trial. There could be better tools on the market that solve the same problems. I wish it could track social media links

What problems is Ahrefs solving and how is that benefiting you?

Research competitor sites to discover the best sites to try and generate links from. It's easy to break down link campaigns from websites.

Enterprise (> 1000 emp.)
Mar 22, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Nice SEO tool"
What do you like best about Ahrefs?

This tool is super helpful in finding organic data by domain, URL or keyword. It is great that you can find backlink data, keyword research and so much more all in one platform.

What do you dislike about Ahrefs?

I do think that there is a lot going on in the platform so it does take a little bit to get used to. Everything the tool has is great but it can be overwhelming.

What problems is Ahrefs solving and how is that benefiting you?

Keyword research and competitive data.

Mid Market (51-1000 emp.)
Oct 26, 2016
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Track backlinks easily"
What do you like best about Ahrefs?

You can easily keep track of sites that have linked to your content and drill down to the specific URL where your link appears. You can also see when those links appeared and how authoritative each one is.

What do you dislike about Ahrefs?

The organic and paid search estimators are inaccurate. The position heatmap is designed to give you an overview of rankings, but is nearly impossible to discern since it's a blur of colors.

What problems is Ahrefs solving and how is that benefiting you?

We want to see how well our content promotion efforts are working. By using ahrefs we can prove our value to clients by showing who is picking up our content and linking.

Small Business (50 or fewer emp.)
Dec 07, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Used to be amazing, then they stopped caring about their customers"
What do you like best about Ahrefs?

Their best by links tool, as well as the historical data for keywords are what has kept us with ahrefs

What do you dislike about Ahrefs?

Paid them over $600 they said I didn't (I had and showed them proof) lost alot of work from my entire team, the response was "oh sorry maybe you should move off the legacy plan" no real acknowledgement of what they did wrong. No apology for just "missing" a payment. We are moving to serankings. If a company doesn't care about its customers, we don't care about them.

What problems is Ahrefs solving and how is that benefiting you?

When a new site comes to us, we can review the historical ranking and usually find a clue as to why they dropped or are underperformed by viewing historical ranking data by pages.

Mid Market (51-1000 emp.)
Sep 13, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"This software does not show the true ranking of the website"
What do you like best about Ahrefs?

Nothing it's a terrible software, not user-friendly

What do you dislike about Ahrefs?

Everything save your money and go with semRush

What problems is Ahrefs solving and how is that benefiting you?

Nothing I did not help at all and it's not a good software

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Frustratingly slow support and a platform full of bugs"
What do you like best about Ahrefs?

Features are good and helpful, especially site explorer and keyword research

What do you dislike about Ahrefs?

The support is very poor, very slow, and cannot fix even simple issues. I had to spend hours debug the issue on my own because their support agent Lucy, not sure if human or a bot, was totally incompetent and slow

What problems is Ahrefs solving and how is that benefiting you?

Require it for keywords and domain health tracking, it does it well if you bypass the bugs it is riddled with

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