Bloomreach Commerce Experience Cloud Reviews: 4.7/5 — Highly Rated

- real time data - product innovations on a regular basis - fast, helpful in-app support

- buliding charts in the report (setting secondary axis/chart type for more than one metric)

- delivery communication - transactional communication - marketing automation

This review is for Mohammed in Bloomreach Support. He always responds promptly and thoroughly, instead of just sending me a link to documentation to figure it out myself. I learn so much from our chat sessions, and appreciate his patience and knowledge.

Some of the more basic tasks are more complicated than they need to be. For example, in order to receive a notification when a batch of vouchers is low, you have to create a whole scenario with new aggregates, customer filters, thresholds, create a template with dynamic content. Every other ESP we've used has simply asked for the emails that want to receive notification when the vouchers fall below a threshold we set.

Integrating all of our marketing channels into one solution so we have better visibility and control. It's also our CDP so we have comprehensive data for personalization.

User friendly interface. Lots of support documentation and personal 1-1 support from the chat team.

The reporting structure, although very powerful, can be quite difficult to use correctly. Some more out of the box set up reports (e.g Open/Click rates by week/month/camapign etc) would be really helpful, and would allow me to have more trust in the data i am reporting back to the business.

Bloomreach allows us to search through customer data easily and track new behaviours. It's been a useful tool to begin our CRM journey and begin implementing automated journeys and segmentations by customer data and behaviour.

Bloomreach is a highly regarded CRM platform known for its user-friendly interface, efficient features, and exceptional support. Its intuitive design makes it easy for users of all technical backgrounds to navigate the platform effortlessly. With a comprehensive suite of CRM functionalities, Bloomreach enables businesses to streamline processes, automate tasks, and make data-driven decisions. Furthermore, the platform's dedicated support team ensures prompt assistance, enhancing the overall user experience. For a CRM solution that combines usability, efficiency, and outstanding support, Bloomreach is the top choice.

While Bloomreach is a feature-rich CRM platform, it does have a couple of downsides. One issue is the high volume of events generated, which can lead to data overload and require extra effort to manage and analyze. Additionally, Bloomreach has limited storage capacity if we want to be cost efficient, potentially posing challenges for businesses with extensive data or long-term storage needs with a limited budget. Despite these drawbacks, Bloomreach remains a powerful CRM solution, but users should be aware of these considerations and plan accordingly.

Bloomreach solves key problems in customer relationship management, benefiting businesses in several ways: Streamlining customer interactions for improved efficiency and satisfaction. Generating and converting leads more effectively. Automating processes to increase productivity and resource allocation. Enabling data-driven decision making through customer data analysis. Enhancing customer support for timely and satisfactory resolutions. These solutions provided by Bloomreach help businesses optimize their CRM efforts, drive revenue growth, and improve overall customer satisfaction.

I really love Bloomreach Engagement. I can send emails, SMS, push-notifications or set up weblayers from one tool. I very much appreciate their efforts to educate clients through Bloomreach Academy. Their technical support is also very helpful.

The surveys function could be improved. That's all I can think of right now. Bloomreach strives to continuously improve and develop its services. They're great!

Bloomreach Engagement becomes the heart and brain of the marketing department.

I like how user-friendly the tool is and how I can drill down data all the way down to the customer level. Creating and improving a customer's journey can be unique and simple drag & drop or click away. I also like how the tool interacts with itself and how you can use the different tools/features across multiple product integrations.

I feel that the Bloomreach Academy can be more in-depth and incorporate more used cases and training scenarios on each topic offered especially for users who for example. are not coders or have a dev background. The training should allow any user, no matter their background to confidently use all aspects of the tool. Also, look at improving the support structure once the integration/onboarding phase has been completed. Give your customers for example - 5hrs a month free for assistance with projects/used cases/ products etc.

Content automation, promotional automation, high-level segmentation, onsite and real-time messaging, in-depth reporting, product awareness, and recommendations, creating unique customer journeys.

Easy to work with once you understand how to use it to the fullest.

Interface is not perfect yet. I hope they fix it soon.

AB Testing, automated scenarios, importing data from APIs,...

It is easy and userfriendly. Also the support is available to help at most times, so if I have difficulties it is easy to get help. It is also very easy to design and make templates in.

There are a few features that I would like to have - for example I could use an autosave feature, since it (unfortunately) often happens to me that I mistakenly close the window and all progress is lost.

I don't know if I can answer this, but it helps us sent out automated e-mails and newsletters. It has also helped us with personalizing our newsletters to certain segments.

A great web app and dozens of options when creating campaigns make a great mix for the best crm tool on the market. Add to that fast support and dozens of pre-made scenarios and you have Bloomreach

Bloomreach has a slight disadvantage in what companies it targets. This then reflects very noticeably on the price list

The solution that bloomreach offers lies mainly in the robustness and overall consistency of the tool when creating omnichannel campaigns

Focus on enhancing the customer journey by leveraging data-driven insights and machine learning algorithms. The platform utilizes artificial intelligence to understand customer intent, predict preferences, and deliver personalized content and product recommendations.

Nothing as such. Tool delivers on all aspects as promised

Personalization and Recommendations Bloomreach enables businesses to deliver personalized experiences by leveraging customer data and behavioral insights. The platform tailors content, product recommendations, and offers based on individual preferences, increasing customer engagement and conversion rates.

Hard Id & soft id setup while getting new instance.It is helpful on profile merging.

Working Thread for file uploads are very low and it takes more time to upload files

Unifying customer profiles from different channels like Offline & online customers

Single timeline view of customer properties and events is fantastic. Despite having to work through billions of events and millions of customer records, reports are almost instantanious which is very impressive!

It can be tricky to answer questions which involve multiple event types as its not built like a typical relational database.

Understanding customer lifetime value, as well as handling our email marketing.

Our company has been using Bloomreach engagement for coming up to 3 years now and we find the platform extremely flexible and it allows us to collate different customer data sources to create a single view of customers online and offline data to craft bespoke and personalised experiences for our customers.

Setting up more complex use cases requires some more advanced technical knowledge, however the Bloomreach consultancy team are always on hand to assist with this.

Bloomreach has provided us with single view of customers online and offline data which which has unlocked the ability to understand our customers behaviour and offer personalised experiences

Continuous innovation; Strong understanding of B2B space; Intuitive user interfaces that make it easy to implement merchandising plans; By far best in the industry for search.

Investment can be prohibitive, and it is important to consider multiple offerings; Hard to keep pace with their innovation and keep up to date on all available features;

Our site visitors have a productive search experience along with products we want them to know and consider. Site visitor satisfaction is higher than before. CMS gives us more flexibility than we had before implementing Bloomreach headless CMS.

Easy learning curve. Simple UI and user friendly UX.

I have not found any major problems. The only thing I found is that the AI is not yet usable for different languages other than english.

Automated direct mails. A/B testing while sending direct mails. Weblayers.

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I really like the intuitive frontend that enables marketers to do all the things providing best experiences to their brands. The integration of data sources as well as the options for communication channel intergrations are great.

If i am supposed to describe a disadvantage/dislike, i would call the esp intergation with send in blue because there sometimes arise some issue with the tracking of sent emails.

We wanted to create a 360° customer view towards all our registered customers. Bloomreach fully provides this with all the data that could be relevant to enhance the customers brand experience.

Extremely easy to use and intuitive, great delivery speeds and superb customer support. Anything you might need, Bloomreach will support. We focus on email marketing and the automation is powerful yet simple, visual builder is extremely responsive and the deliverability is solid.

I honestly can't fault it... for its price no other can compare!

Nowadays all teams keep getting smaller so having Bloomreach is like having another person on my team: it honestly makes the job easier as it's so easy to use, responsive, and powerful.

Regular vendor support/check-ins Intuitive and easy-to-use self-serve platform Insights and reporting to optimize Changes reflect immediately in live environment

Development effort to tailor to business needs Lead times on configurations Intermittent outages

Providing more relevant results AI-powered machine learning to personalize the experience based on customer interactions/behaviors Algo or user-generated controls

- user friendly - I can easily navigate between the customer attributes and events - it is easy to search for something specific (e.g. specific campaign event) that the customer received and I like that I am able to backtrack the problems in case we receive a customer complaint for example - In case I don't have enough luck with finding out what went wrong, I can always contact Bloomreach support to help me out - multiple options either for analyses (reports, funnels, trends, dashboards, segmentations...) or marketing communication (email, sms, push, ad audiences...) - I like that we have the aggregates and expressions, which are often missing in other platforms

I guess when you are used to work with SQL, you might think or find limitations, but I think these limitations are for the very special use case and even when you encounter limitations, you still might be able to have some kind of workaround around that problem.

problems: - conditions for segments not precise enough -> Bloomreach benefit: better and easier targeting of customers - taking a long time to prepare (code) analyses -> Bloomreach benefit: easier and faster way to analyse whatever I want / need

Bloomreach connects your customer data to your marketing outreach seamlessly and dynamically, without needless meetings and emails between departments. It centralizes data and becomes a single source of truth,

It can be complicated and requires quite a bit of dev work to connect it the various platforms. Sometimes, reporting can be slow and require lots of manual steps to build.

We handle large amounts of personal data and Bloomreach keeps us compliant by limiting the amount of data handling and making it easy to manage data access. It's also a powerful email automation tool that has endless triggers and scenarios we can set up.

Speed of thesegments and flexability from the team

Reports using larger data sets can be slow to load - espically when using large dashbords

Bloomreach allows us to run all CRM acitity from one place, with all channels behaving in the similar way set-up/reporting point of view (in some platforms this can be wildly different between channels)

It's a very flexible platform, well thought-out and continuously evolving with the latest trends.

The learning curve might be a bit steep, but the documentation helps out.

Eliminates the need for multiple platform for communications channnels.

Hands down the best thing about Bloomreach and Exponea is the live support. I appreciate Soumyashree's guidance on all of our questions. Whether its a silly or serious question, everyone seems to understand exactly what we are talking about and jump to help us.

Can't say much on the dislike. Everything is great!

The ability to create any report and break down our customer base has helped us analyze campaigns better and reach more customers.

I like how many features Bloomreach has to offer: from creating email campaigns to sophisticated reports.

It is a pricey option, but in comparison with other competitors, it is not as expensive.

It helps to increase the retention rate and hence LTV.

Bloomreach is really easy to use to manage search and content personalisation. The algorithm is great - it really does help with search results rankings without having to intervene. The dashboard is intuitive and it's easy to setup tweaks to further enhance search results if needed - there are many options to choose from, boosting or permanent placement at a certain location or adding synonyms. We also love the recommendations feature - it's really easy to setup widgets to further personalise the customer experience on our website. There is a lot of help content should you need it and we've never had an issue getting support via their ticketing system.

Like everything else, there are crossovers with other personalisation and optimisation tools. We have a few solutions in use at the moment so we might not be using Bloomreach to its full potential. This isn't so much a Bloomreach issue - it's more to consider what you already have and what specifically from Bloomreach you'll to focus on.

Bloomreach has been instrumental at solving many of our search issues - our customers are so much more happier with the search experience since we implemented Bloomreach. And at any given moment we are able to use this platform to deliver tweaks to respond to changing user needs.

Bloomreach combine the best tools a marketer needs with little time spending on integration. The possibility to match analytics behaviour with crm data is just amazing. I would like to say as well that the assistance is well prepared and really fast.

Compared to other tools sometime the "query" in the scenario/campaign seems limited. Can happen that you need to create objects outside the scenario just to enable it.

Our requirement was for a tool that could manage website personalization, email marketing, and reporting in one place, without the need for extensive integration efforts. Bloomreach proved to be the ideal solution as it allowed us to avoid the hassle of aligning different systems and accomplish everything seamlessly.

Very responsive and helpful support team who will often solve an issue o their own and just go here you go, which is really cool. Have been able to sort out most if not all of the problems we've been having.

training could've been a bit better handled, there were a lot of bits within it that felt, more like ads for the software than an actual breakdown of the capabilities.

Getting a much stronger view of what the customer is doing and why they're doing it, then being able to goon and engage with the customer where they are with the language and content they respond to.

All the possibilities in terms of data analysis, and segmentation. Also all the options in the creation of emails...

Sometimes it's a bit hard to understand how to get data: reports, metrics...

Bloomreach allows us to be very specific about our communications and to target the right people at the right time.

We moved from Optimove and this platform has been a whole new world! We really are enjoying exploring what we can do. Plus, the customer support is soo amazing. Shoutout to Mohammed and Peter!!

It would greatly enhance our experience for the following: (1) ability to export clickmaps for reporting, (2) making the survey feature more easy to use for marketers, (3) making polls easier to create within emails, (4) easier to set-up reports.

Customer retention and engagement.