Unclaimed: Are you working at Brevo Marketing Platform?
Brevo Marketing Platform Reviews: 4.5/5 — Highly Rated
Sendinblue’s popularity among small businesses is rooted in its extensive features that include email, SMS, and live chat functionalities and segmentation features that can personalize communication with customers. The platform also supports landing page creation, A/B testing, heat mapping, and a host of other features and integrations designed to boost productivity.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Brevo Marketing Platform Pros and Cons
- Transactional and autoresponder mail options are available
- Offers 40,000 free emails monthly
- Design templates are well designed and very responsive
- Unable to recognize additional fields such as gender and date
- Limited third party integration
Brevo charges for emails sent rather than contacts stored, which makes it dramatically cheaper than Mailchimp or MailerLite for anyone with a large list they email infrequently. Contacts are unlimited even on the free plan. Two pricing quirks deserve attention before you buy: removing Brevo’s logo costs more than the entry plan itself, and there is nothing at all between the €13.50 Standard tier and the €449 Professional tier.
- What it is: A marketing automation platform covering email, SMS, WhatsApp, chat, a built-in CRM, and transactional messaging.
- Best for: Businesses with large contact lists and modest send volumes, and anyone who wants email plus SMS plus CRM from one vendor.
- Pricing: Free forever with 300 emails per day and unlimited contacts. Starter €6.33, Standard €13.50, Professional €449.08 per month on yearly billing. Verified in July 2026.
- The honest catch: On Starter, the “No Brevo logo” add-on costs €8.10 per month against a €6.33 plan, so paying to remove branding costs more than the plan you are removing it from.
What Is Brevo?
Brevo is the French company formerly known as Sendinblue, rebranded in 2023. It built its position on a pricing model that inverts the industry norm: where Mailchimp, MailerLite, and Kit all charge by subscriber count, Brevo charges by emails sent and lets you store contacts without limit.
That difference is not cosmetic. A business with 50,000 contacts that emails them once a month pays very little on Brevo and a great deal on subscriber-priced platforms. The reverse is also true, so a small list emailed daily is cheaper elsewhere. Working out which side of that line you fall on is the single most useful thing you can do before choosing.
Beyond email, Brevo covers SMS, WhatsApp, web and mobile push, live chat, and a genuinely included CRM. Transactional email and SMS run through the same account, which is unusual and convenient for product teams who would otherwise run a separate provider.
The independent ratings are consistently good: roughly 4.6 out of 5 on Capterra and 4.5 on G2 across 2,669 reviews.
How Brevo Works
- Send-based pricing with unlimited contacts. The defining characteristic, and the reason to consider it at all.
- Email and automation. Drag-and-drop editor, templates, AI content generation, and advanced segmentation from Starter, with marketing automation and A/B testing from Standard.
- Multi-channel. SMS on every plan, with WhatsApp, popups, and mobile and web push arriving at Professional.
- Built-in CRM. Included rather than sold separately, which reviewers repeatedly single out as unusual at this price. Deeper sales functionality is available through paid Sales Essentials and Sales Advanced add-ons.
- Transactional messaging. Product emails and SMS through the same platform as marketing, which avoids running a second provider.
Brevo Pricing
Four tiers, and the gaps between them are unusual. Figures verified in July 2026 on yearly billing, which applies a 10% discount. Brevo localizes currency, and the euro figures shown here correspond numerically to its dollar pricing.
| Plan | Yearly (per mo) | Emails | Key additions |
|---|---|---|---|
| Free | €0 | 300/day | Unlimited contacts, built-in CRM, SMS, transactional email, Brevo branding on all emails |
| Starter | €6.33 | From 5,000/month | Email and SMS, drag-and-drop editor, AI content generator, advanced segmentation, forms |
| Standard | €13.50 | From 5,000/month | Marketing automation, A/B testing, advanced reporting, AI send time optimization, web and event tracking, 1 landing page, no Brevo logo |
| Professional | €449.08 | From 150,000/month | WhatsApp, popups, mobile and web push, 10 user seats, contact scoring, advanced ecommerce, AI segmentation, AI Data Analyst, phone support |
| Enterprise | Custom | Custom | Multi-account, custom objects, dedicated IP, SSO and SAML, CSM support |
The parts that matter most:
- Removing the logo costs more than the Starter plan. The “No Brevo logo” add-on is €8.10 per month on a €6.33 plan. Starter plus unbranded emails comes to €14.43, while Standard at €13.50 includes branding removal along with automation, A/B testing, and reporting. If you want unbranded email, Starter is the wrong purchase at any list size.
- The Standard to Professional gap is roughly 33x. €13.50 to €449.08, with nothing between them. A business that outgrows Standard’s features has no gentle upgrade path, and that cliff is far steeper than anything else in this category.
- The free plan is genuinely generous, with a hard daily cap. 300 emails per day, unlimited contacts, and a built-in CRM, free forever with no card required. The cap does not roll over, so a single 300-email campaign consumes the day.
- Free accounts carry Brevo branding on every email. Which returns you to the add-on arithmetic above.
- Sales features cost extra. Sales Essentials at €26.08 per month and Sales Advanced at €53.08 per user per month, which is worth noting if the built-in CRM is part of the appeal.
- Yearly billing saves 10%. Modest, so monthly billing is not heavily penalised.
Who Should Use Brevo
- Large lists, infrequent sends. The clearest case, and where send-based pricing produces genuine savings against subscriber-priced competitors.
- Teams wanting email, SMS, and CRM in one place. Included rather than assembled, which is rare below enterprise pricing.
- Product teams sending transactional messages. Marketing and transactional through one account removes a second vendor.
- European businesses. A French company operating under EU jurisdiction, which simplifies GDPR conversations.
It fits poorly for small lists emailed frequently, where subscriber pricing works out cheaper, for design-led brands, since reviewers describe customization as limited, and for businesses likely to outgrow Standard, given the 33x jump to Professional.
Honest Pros and Cons
Strengths
- Unlimited contacts on every plan, including free. Structurally cheaper for large, infrequently mailed lists.
- A genuinely free forever plan. 300 emails daily with no card, no expiry, and a built-in CRM.
- CRM included rather than upsold. Reviewers specifically note most all-in-one platforms charge extra for this.
- Real multi-channel coverage. Email, SMS, WhatsApp, push, and chat from one vendor.
- Transactional and marketing together. Avoids a separate provider for product email.
- Strong, consistent ratings. About 4.6 on Capterra and 4.5 on G2 across thousands of reviews.
Limitations
- The branding add-on is priced oddly. €8.10 per month to remove a logo from a €6.33 plan, which makes Starter a trap for anyone who cares about branding.
- A 33x gap between Standard and Professional. No intermediate tier, so growth past Standard is a cliff rather than a step.
- The free plan’s daily cap does not roll over. 300 emails a day means a single campaign to a modest list exhausts it.
- Customization is limited. Reviewers report constraints on more complex workflows and on design flexibility.
- Sales features are add-ons. The built-in CRM is basic, and real sales functionality costs €26.08 or €53.08 per month.
- Advanced channels need Professional. WhatsApp, popups, and push all sit behind the €449 tier.
Brevo Alternatives and How It Compares
- MailerLite is cheaper for small lists with a better editor, and charges by subscriber, so it loses on large lists.
- SendPulse competes directly on multi-channel breadth and low cost, with a dated interface.
- Omnisend is the ecommerce specialist, with stronger commerce automation.
- ActiveCampaign is far deeper on automation logic and considerably more expensive.
- Kit suits creators selling to their audience, with a 10,000-subscriber free plan.
For a broader survey see our guide to the best email marketing software.
The Verdict
Brevo is the right answer to a specific question: what should I use if I have a lot of contacts and do not email them constantly? Send-based pricing with unlimited contacts makes it structurally cheaper than subscriber-priced competitors in that scenario, and bundling SMS, chat, transactional messaging, and a CRM at these prices is genuinely good value. The 4.5 to 4.6 ratings across thousands of reviews reflect a platform that works.
Skip Starter, though. At €6.33 it looks like the budget option, but adding unbranded email costs €8.10, taking you to €14.43, above the €13.50 Standard plan that includes branding removal plus automation, A/B testing, and reporting. Unless you genuinely do not mind Brevo’s logo on your emails, Standard is both cheaper and better, and that is an odd thing to have to point out.
Then look ahead. The jump from Standard to Professional is roughly thirty-three times, with nothing in between, so if you expect to need WhatsApp, push notifications, or more than a couple of users, you are looking at €449 a month rather than a gradual increase. For businesses comfortably inside Standard’s limits that is irrelevant. For anyone growing quickly it is the most important number on the page.
FAQ
Is Brevo’s free plan really free?
Yes, permanently, with no credit card required. It includes 300 emails per day, unlimited contacts, a built-in CRM, SMS capability, and transactional email. The two meaningful limits are that the daily cap does not roll over, so unused sends are lost, and that every email carries Brevo branding unless you pay to remove it.
How much does Brevo cost in 2026?
On yearly billing, Starter is €6.33 per month, Standard €13.50, and Professional €449.08, with Enterprise custom priced. Yearly billing applies a 10% discount. Brevo localizes currency, so its dollar pricing corresponds numerically. Sales features are separate add-ons at €26.08 and €53.08 per user per month.
Why does removing Brevo’s logo cost so much?
It is priced as an €8.10 per month add-on regardless of plan, which is more than the €6.33 Starter plan itself. Standard at €13.50 includes branding removal, so Starter plus the add-on (€14.43) costs more than Standard while offering less. If unbranded email matters, go straight to Standard.
Is Brevo cheaper than Mailchimp or MailerLite?
It depends entirely on your list size versus send frequency. Brevo charges by emails sent with unlimited contacts, while Mailchimp and MailerLite charge by subscriber count. A large list emailed occasionally is markedly cheaper on Brevo; a small list emailed several times a week is usually cheaper on a subscriber-priced platform.
What is Brevo best for?
Businesses with substantial contact lists and moderate send volumes that want email, SMS, chat, transactional messaging, and a basic CRM from a single European vendor, at a price well below subscriber-priced competitors.
Compare Brevo Marketing Platform with other popular tools in the same category.
I love the simplicity of creating landing pages and email templates in SendInBlue and how beautiful they look. I also love the customer service. They are prompt and dedicated to helping me through the learning curve. I was with a much higher priced platform, but it just did not make sense to my budget. I searched around for weeks for the platform that was a better fit for me, and SendInBlue is the one for me. I am getting everything out of SendInBlue that I needed from them on a budget that makes so much more sense. Their service is top quality and it's such an easy to use platform. I am so glad I made the switch. I highly recommend SendInBlue as your email campaign platform and landing page creator.
There is really nothing I dislike about their service. The learning curve was to be expected, but it's so much easier than I thought. I do look forward to when they don't require a 3rd party integration for my shopping cart, but it's a minor issue.
I love having easy to create beautiful landing pages and email templates. I also love organizing my contacts into different categories depending on what program they signed up for and how I connected with them. SendInBlue's ability to organize my contacts is so easy and straight forward.
I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've adopted it as the email marketing software of choice. Being very easy to learn, easy to use, and also free to start, I've kept recommending it to people. It's such an awesome tool <3 These reasons include 1. Easy to learn, 2. Easy to use, 3. Landing Page Builder, 4. Awesome Analytics, 5. Great Support
Although part of their marketing and not necessarily a Con, it is still fair to say that it would be nice to have some features with limitations available to the entry-level for users to give it a run.
The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of an email prepared with this tool
Nous travaillons avec sendiblue depuis 2015 et sommes très satisfaits des performances de délivrabilité et de la réactivité du support client.
rien à déclarer, le service est omptimal
notre activité dépend uniquement de la bonne délivrabilité des emails, une augmentation de chiffre d'affaires a été observée grâce à l'utilisation de sendinblue
Sendinblue is a very intuitive tool, with clear and many functions. Setting up mailings is very easy
I am looking for, I am looking for ... but can not find
Sendinblue facilitates the automatic sending of mails with a good reputation and saves me precious time every day. His API is also very solid
The Price! Other services like MailChimp asks a lot of money. However, SendinBlue gives better service at a cheaper price. I already recommended it to many of my colleagues, and they even started using. It's awesome!
Nothing. I really like the services of SendinBlue.
I use it both for my email marketing campaigns and for my digital marketing classes (I'm a marketing lecturer).
With this program, it is really easy to work, regardless of whether you have 1, 2 or thousands of contacts on your list where you have control of customers. It has a wide variety of templates that you can make arrangements to customize it to your liking. They provide good technical support so far, it has been quite good for me to work with this program, in addition to this, you can send campaigns through emails, text messages, it is a good program for those who handle marketing and sales.
I really don't have negative words against SendInBlue. I have facilitated the work therefore I will not provide negative comments about this. I don't think any person is disgusted by its operation.
For the company where I work, the department where I work, for me and for everyone in general, this program is really important, in general terms I can say that the experience I have had with this program is favorable, because the product is very good Only in Sometimes it has presented one or another problem but nothing out of the ordinary, always its technical support attends at this time and with the appropriate answers to solve the problem as soon as possible. This program has allowed the company to increase its economic productivity through the use of sending sales campaigns and email marketing to a considerable number of users, significantly improving the link and connection with customers, attracting new buyers that allow us to grow as a company, and me as a program operator to keep my tasks in order and meet the requirements of the company.
sendiblue offre un service gratuit non négligeable pour les toutes petites entreprise comme la mienne. Cela permet d'être en accord avec les exigences du RGPD, des cookies....
Difficile de trouver un défaut lorsque l'on utilise la version gratuite.
Sendiblue, me simplifie les obligations administratives à respecter (données personnelles) en tant que micro entreprise.
The easy-to-use app, just Drag-n-Drop and you are good to go
I am pretty much satisfied with the features provided
As a marketing guy, who is responsible for digital marketing as well, I find it very beneficial to use such a simple yet powerful application. I tried a few other apps before and found that SendinBlue is just what I need.
I really enjoy how easy this program is to use. It's so easy that I have interns building emails to send almost daily!
Sometimes the contact approval takes quite some time to be approved.
We are trying to modernize our marketing efforts using SendInBlue. The User Experience was exactly what we were looking for!
Really easy to build a newsletter from scratch, the result is really professional.
It isn't possible to change picture sizes.
Issuing nice newsletter instead of regular emails.
The customer care team were the best, always ready to help and understand. They do care each of their customer, which makes their service even better. It is easy to use their product even if you don't have technical skills.
Once the review process of new contacts was longer than expected, but they are trying their best not to do so. The features that I used were the best, for other things I can't say anything.
SendinBlue helped me to save time,and maintained a quick connection with my audience.
Sediblue is very intuitive and easy to use, with very affordable prices
So far in sendiblue I haven't found anything
You can have a very large database without paying anything, the time you save in sending emails
je suis tres satisfaite de ce site en Français simple d'utilisation, je recommande sendinblue a mes collegues
la conception de nos contact est peut etre un peu plus compliquer
je n'ai rencontrer aucun probleme
The staff at SendinBlue was very helpful and were able to offer me solutions that fit my needs.
I had a lot to learn about email marketing and it took a fair amount of time to figure things out.
SendinBlue is a great system where they only charge on the emails sent, not how many emails you have. I have a large list that I needed to monetize and SendinBlue met my needs.
Using SendinBlue is for me very easy! I am not a professional in the sector, but everything is very simple to understand!
I would maybe like to have more possibilities in the layout... :-)
I don't need to be in front of my laptop at the time I need to send my newsletter and that is a real asset for me!
Je cherchais une alternative en Français à Mailchimp, j'ai trouvé la solution idéale. Sendinblue répond parfaitement à mes besoins de porteuse de projet dans le secteur de l'économie sociale et solidaire.
Le design est très basique avec la solution gratuite avec peu d'options de personnalisation. J'ai aussi rencontré de la lenteur de chargement en ajoutant mon fichier de contacts mais c'était peut-être dû en grande partie à mon fournisseur d'accès.
Ayant très peu de connaissances techniques en web développement, j'ai pu réaliser très facilement une campagne d'e-mailing efficace et j'ai accès à un rapport détaillé avec les données clés.
I love the easy and elegant concept to make my own mailing. For me as an artist, it's very important to have a nice funky graphic in which I could put some concert photos and music links for ex. I can choose the lists, making groups and send 300 emails for free per day. That's great!
I cannot put some pdf in the email. That's all I dislike...
Everyone like my emails sent with SendinBlue :)
SendinBlue is a wonderful platform, it brings many benefits that satisfy commercial marketing. The delivery of the opportunity to be able to send innumerable emails with the purpose of carrying out the commercialization of the trades, the sending of advertising campaigns, the market and the information corresponding to the marketing. There is no limit of emails, you can send more than 100 per day, it is free and effective. A marketing platform simply dedicated to improving the functioning of business productivity. Reaffirming my position as a professional and encouraging my work more fluently
One of the things I don't like about SendinBlue is that for all the benefits that this tool brings it seems like a very simple, simple and concise view. There should be a configuration that makes the page more striking, easier to use and enjoy it. The interface it has is simple but the inconveniences it presents are not much, since, solving a problem is somewhat complicated on this platform because there is no display error for anyone
SendinBlue has reconditioned my work aspect in every way. It has brought me many benefits for my colleagues and for me at work. Through this application we have grown the productive activity of the company, making it one of the number one in commercial marketing, through emails issued by us to our customers, with advertising, advice and all kinds of relevant information to give to know our work and our profile as a worker. Without any sweat, Sendinblue is a wonderful tool aimed at anyone who needs to work with web marketing
SendinBlue is an amazing platform that offers multiple benefits. Among which I can send a large number of emails, with no limit of newspapers, where we offer the opportunity to market through them. You can send emails with public, marking or sales information where you can find out about any product. SendinBlue is an improved platform for marketing, for the proper functioning of it, increase and increase business productivity.
One of the things I do not like about SendinBlue is that it is an application that not all of its tools are understandable to anyone, even more so you don't even have any knowledge in the field. In addition, it is design and the presentation of the application is something simple, it could be something more innovative and eye-catching. Customer service is somewhat late, because you cannot immediately contact customer service if you have a problem
SendinBlue is a software that has changed my life in every aspect, has improved my work aspect by providing the opportunity to carry out the commercialization of emails. It allows me to carry out various advertising opportunities where I give knowledge about the subject or product of which I advertise. It is a simple software that has a medium interface, it is not so difficult to understand, with experience and constant use it easily turns around. Sendinblue is ideal if you work with marketing and need to exploit your skills to the fullest
SendinBlue is a great product, easy to use and very affordable. My clients are very happy with the versatile product. We are slowly changing all our clients to SendinBlue.
We have had a few hiccups with sending out campaigns, this was quickly sorted out by a representative of SendinBlue.
We do not need to spend hours on creating HTML campaigns, you can just drag and drop your content.
SendinBlue is an attractive and necessary tool for any particular field. I really like it because it gives me the opportunity to send a number of emails with information related to advertising, marketing and commerce. SendinBlue does not give you a daily limit of emails, there are many, enough to be able to do your job correctly, this is the type of tool that every user needs to use. Increasing the productivity of any company, attracting customers and generating efficiency.
SendinBlue is a great tool, but like everything else, it has some disadvantages such as the fact that it has quite simple, not so innovative characteristics, so work with advertising. In addition, not every user can use it correctly, since, it is not such a simple tool, it is something complex, and many times you have to describe many things that a person without experience in the field will not do. In addition, customer service is a bit slow, and to be a platform for continuous use they should attend more quickly and efficiently
Thanks to SendinBlue, my working life has improved considerably, increasing the quantity and quality of customers, reducing costs and increasing profits. This platform has given me the opportunities to carry out marketing and advertising for the company, through electronic correspondence, without limit, surprising each person I know, and improving my appearance as a trained user in the area. It really is a wonderful tool for any worker that requires information about the field.
Best bulk email marketing service. This company will be go in a top. Best service regarding email lost bulk sending message . It is good for B2C user.
They email message interface nd first give customer 7 to 15 days trail of that with full features
Nothing i dont have any problem but i can say with respect this service are afforable with reasonable price
I like SendinBlue a lot because it is an extremely beneficial tool. It offers me the opportunity to send countless emails to do marketing through it. Without any limit, I can send more than 250 emails per day and best of all, it's free. SendinBlue gives me the simplest and simplest way of marketing through email, advertising and therefore marketing, in this way increase my advertising activity, increase my profits and decrease my advertising expenses
One of the disadvantages of SendinBlue is the fact of not being able to send emails immediately after registering, it has very basic documents to register, I think they could be more innovative since we work with commercial marketing, in addition, that not all of its tools are easy to work, since it makes something complicated to work with all and more when nothing is known about the application. You should also improve your customer service assistance, since it is not quite fast when needed
SendinBlue is a software that has changed my life, for the better, in my work aspect it has provided me with the ease of massive delivery of several advertising marketing campaigns, which has given me an incredible gain both as a professional and for the client users. In the same marketing, thus increasing my earnings, communication with my colleagues has improved through the media, when we want to share any advertising information.
It's so easy to customize, even with the free version- much more so than with similar services.
The limit of the number of recipients that can be added may become a problem if our company grows larger.
We're able to send professional-looking emails much more easily, allowing us to stay in touch with our clients.
I’m a pretty new user to send in blue but I find it easy to use and fairly priced.
The only downside I’ve had thus far is that when editing and email the screen doesn’t allow for the entire width of the email to be seen and the tool bar sometimes gets in the way.
I’m saving money on email marketing. I have found it to be less costly in comparison to some of the more popular email marketing tools.
It is so customizable and easy to use, even on the free version- much more so than other email services.
If our company were bigger, we would have too many contacts to continue using the free version.
Even the non-tech-savvy employees in our company find it easy to use, so our email campaigns have become more regular.
Ease of using the product and loaded with features. Automation being the best of them all!
Nothing that I've encountered so far. Mapping the attributes to the contacts is something which can be made simpler.
We have started our Marketing journey recently and SendinBlue is definitely helping in achieving the goals.
I used for my first campaign! Edit so easier, understand the function so elementary. ( Is what we need as users) Probably my next campaign would be even easier. Well, Sendin Blue did a very good job keep easier for people that are not professional and use once a while! As a small business, we need more or this computer tech help us!!!!
Nothing that is not negative!! Is actually very comfortable to use and so intuitive that could not dislike anything.
Do my campaign with great help for my business and as well communicated to other business services and help how this small business get help!
Any time I've had a technical issue I've received a response the resolved my issues in less than 24 hours and on occasion almost immediately.
So far I've not found anything about SendinBlue to dislike.
I've used a couple of different email providers for advertising. I find SendinBlue to be the most compatible with my needs.
is a complete platform of the main features for email marketing. Simple to use and very intuitive
There is nothing at the moment that does not satisfy me
I solved the problem of having more software with which to create campaigns and manage contact lists
