Unclaimed: Are you working at Brevo Marketing Platform?
Brevo Marketing Platform Reviews: 4.5/5 — Highly Rated
Sendinblue’s popularity among small businesses is rooted in its extensive features that include email, SMS, and live chat functionalities and segmentation features that can personalize communication with customers. The platform also supports landing page creation, A/B testing, heat mapping, and a host of other features and integrations designed to boost productivity.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Brevo Marketing Platform Pros and Cons
- Transactional and autoresponder mail options are available
- Offers 40,000 free emails monthly
- Design templates are well designed and very responsive
- Unable to recognize additional fields such as gender and date
- Limited third party integration
Brevo charges for emails sent rather than contacts stored, which makes it dramatically cheaper than Mailchimp or MailerLite for anyone with a large list they email infrequently. Contacts are unlimited even on the free plan. Two pricing quirks deserve attention before you buy: removing Brevo’s logo costs more than the entry plan itself, and there is nothing at all between the €13.50 Standard tier and the €449 Professional tier.
- What it is: A marketing automation platform covering email, SMS, WhatsApp, chat, a built-in CRM, and transactional messaging.
- Best for: Businesses with large contact lists and modest send volumes, and anyone who wants email plus SMS plus CRM from one vendor.
- Pricing: Free forever with 300 emails per day and unlimited contacts. Starter €6.33, Standard €13.50, Professional €449.08 per month on yearly billing. Verified in July 2026.
- The honest catch: On Starter, the “No Brevo logo” add-on costs €8.10 per month against a €6.33 plan, so paying to remove branding costs more than the plan you are removing it from.
What Is Brevo?
Brevo is the French company formerly known as Sendinblue, rebranded in 2023. It built its position on a pricing model that inverts the industry norm: where Mailchimp, MailerLite, and Kit all charge by subscriber count, Brevo charges by emails sent and lets you store contacts without limit.
That difference is not cosmetic. A business with 50,000 contacts that emails them once a month pays very little on Brevo and a great deal on subscriber-priced platforms. The reverse is also true, so a small list emailed daily is cheaper elsewhere. Working out which side of that line you fall on is the single most useful thing you can do before choosing.
Beyond email, Brevo covers SMS, WhatsApp, web and mobile push, live chat, and a genuinely included CRM. Transactional email and SMS run through the same account, which is unusual and convenient for product teams who would otherwise run a separate provider.
The independent ratings are consistently good: roughly 4.6 out of 5 on Capterra and 4.5 on G2 across 2,669 reviews.
How Brevo Works
- Send-based pricing with unlimited contacts. The defining characteristic, and the reason to consider it at all.
- Email and automation. Drag-and-drop editor, templates, AI content generation, and advanced segmentation from Starter, with marketing automation and A/B testing from Standard.
- Multi-channel. SMS on every plan, with WhatsApp, popups, and mobile and web push arriving at Professional.
- Built-in CRM. Included rather than sold separately, which reviewers repeatedly single out as unusual at this price. Deeper sales functionality is available through paid Sales Essentials and Sales Advanced add-ons.
- Transactional messaging. Product emails and SMS through the same platform as marketing, which avoids running a second provider.
Brevo Pricing
Four tiers, and the gaps between them are unusual. Figures verified in July 2026 on yearly billing, which applies a 10% discount. Brevo localizes currency, and the euro figures shown here correspond numerically to its dollar pricing.
| Plan | Yearly (per mo) | Emails | Key additions |
|---|---|---|---|
| Free | €0 | 300/day | Unlimited contacts, built-in CRM, SMS, transactional email, Brevo branding on all emails |
| Starter | €6.33 | From 5,000/month | Email and SMS, drag-and-drop editor, AI content generator, advanced segmentation, forms |
| Standard | €13.50 | From 5,000/month | Marketing automation, A/B testing, advanced reporting, AI send time optimization, web and event tracking, 1 landing page, no Brevo logo |
| Professional | €449.08 | From 150,000/month | WhatsApp, popups, mobile and web push, 10 user seats, contact scoring, advanced ecommerce, AI segmentation, AI Data Analyst, phone support |
| Enterprise | Custom | Custom | Multi-account, custom objects, dedicated IP, SSO and SAML, CSM support |
The parts that matter most:
- Removing the logo costs more than the Starter plan. The “No Brevo logo” add-on is €8.10 per month on a €6.33 plan. Starter plus unbranded emails comes to €14.43, while Standard at €13.50 includes branding removal along with automation, A/B testing, and reporting. If you want unbranded email, Starter is the wrong purchase at any list size.
- The Standard to Professional gap is roughly 33x. €13.50 to €449.08, with nothing between them. A business that outgrows Standard’s features has no gentle upgrade path, and that cliff is far steeper than anything else in this category.
- The free plan is genuinely generous, with a hard daily cap. 300 emails per day, unlimited contacts, and a built-in CRM, free forever with no card required. The cap does not roll over, so a single 300-email campaign consumes the day.
- Free accounts carry Brevo branding on every email. Which returns you to the add-on arithmetic above.
- Sales features cost extra. Sales Essentials at €26.08 per month and Sales Advanced at €53.08 per user per month, which is worth noting if the built-in CRM is part of the appeal.
- Yearly billing saves 10%. Modest, so monthly billing is not heavily penalised.
Who Should Use Brevo
- Large lists, infrequent sends. The clearest case, and where send-based pricing produces genuine savings against subscriber-priced competitors.
- Teams wanting email, SMS, and CRM in one place. Included rather than assembled, which is rare below enterprise pricing.
- Product teams sending transactional messages. Marketing and transactional through one account removes a second vendor.
- European businesses. A French company operating under EU jurisdiction, which simplifies GDPR conversations.
It fits poorly for small lists emailed frequently, where subscriber pricing works out cheaper, for design-led brands, since reviewers describe customization as limited, and for businesses likely to outgrow Standard, given the 33x jump to Professional.
Honest Pros and Cons
Strengths
- Unlimited contacts on every plan, including free. Structurally cheaper for large, infrequently mailed lists.
- A genuinely free forever plan. 300 emails daily with no card, no expiry, and a built-in CRM.
- CRM included rather than upsold. Reviewers specifically note most all-in-one platforms charge extra for this.
- Real multi-channel coverage. Email, SMS, WhatsApp, push, and chat from one vendor.
- Transactional and marketing together. Avoids a separate provider for product email.
- Strong, consistent ratings. About 4.6 on Capterra and 4.5 on G2 across thousands of reviews.
Limitations
- The branding add-on is priced oddly. €8.10 per month to remove a logo from a €6.33 plan, which makes Starter a trap for anyone who cares about branding.
- A 33x gap between Standard and Professional. No intermediate tier, so growth past Standard is a cliff rather than a step.
- The free plan’s daily cap does not roll over. 300 emails a day means a single campaign to a modest list exhausts it.
- Customization is limited. Reviewers report constraints on more complex workflows and on design flexibility.
- Sales features are add-ons. The built-in CRM is basic, and real sales functionality costs €26.08 or €53.08 per month.
- Advanced channels need Professional. WhatsApp, popups, and push all sit behind the €449 tier.
Brevo Alternatives and How It Compares
- MailerLite is cheaper for small lists with a better editor, and charges by subscriber, so it loses on large lists.
- SendPulse competes directly on multi-channel breadth and low cost, with a dated interface.
- Omnisend is the ecommerce specialist, with stronger commerce automation.
- ActiveCampaign is far deeper on automation logic and considerably more expensive.
- Kit suits creators selling to their audience, with a 10,000-subscriber free plan.
For a broader survey see our guide to the best email marketing software.
The Verdict
Brevo is the right answer to a specific question: what should I use if I have a lot of contacts and do not email them constantly? Send-based pricing with unlimited contacts makes it structurally cheaper than subscriber-priced competitors in that scenario, and bundling SMS, chat, transactional messaging, and a CRM at these prices is genuinely good value. The 4.5 to 4.6 ratings across thousands of reviews reflect a platform that works.
Skip Starter, though. At €6.33 it looks like the budget option, but adding unbranded email costs €8.10, taking you to €14.43, above the €13.50 Standard plan that includes branding removal plus automation, A/B testing, and reporting. Unless you genuinely do not mind Brevo’s logo on your emails, Standard is both cheaper and better, and that is an odd thing to have to point out.
Then look ahead. The jump from Standard to Professional is roughly thirty-three times, with nothing in between, so if you expect to need WhatsApp, push notifications, or more than a couple of users, you are looking at €449 a month rather than a gradual increase. For businesses comfortably inside Standard’s limits that is irrelevant. For anyone growing quickly it is the most important number on the page.
FAQ
Is Brevo’s free plan really free?
Yes, permanently, with no credit card required. It includes 300 emails per day, unlimited contacts, a built-in CRM, SMS capability, and transactional email. The two meaningful limits are that the daily cap does not roll over, so unused sends are lost, and that every email carries Brevo branding unless you pay to remove it.
How much does Brevo cost in 2026?
On yearly billing, Starter is €6.33 per month, Standard €13.50, and Professional €449.08, with Enterprise custom priced. Yearly billing applies a 10% discount. Brevo localizes currency, so its dollar pricing corresponds numerically. Sales features are separate add-ons at €26.08 and €53.08 per user per month.
Why does removing Brevo’s logo cost so much?
It is priced as an €8.10 per month add-on regardless of plan, which is more than the €6.33 Starter plan itself. Standard at €13.50 includes branding removal, so Starter plus the add-on (€14.43) costs more than Standard while offering less. If unbranded email matters, go straight to Standard.
Is Brevo cheaper than Mailchimp or MailerLite?
It depends entirely on your list size versus send frequency. Brevo charges by emails sent with unlimited contacts, while Mailchimp and MailerLite charge by subscriber count. A large list emailed occasionally is markedly cheaper on Brevo; a small list emailed several times a week is usually cheaper on a subscriber-priced platform.
What is Brevo best for?
Businesses with substantial contact lists and moderate send volumes that want email, SMS, chat, transactional messaging, and a basic CRM from a single European vendor, at a price well below subscriber-priced competitors.
Compare Brevo Marketing Platform with other popular tools in the same category.
The all in one functionality of send in blue premium is just perfect.
It offers free 9000 emails per month but it is a but costly for someone with users in lacs
Well I have used it in a small company where we had 500 users so it almost free
It is a fantastic resource that allows us to offer great facilities and perspectives to all those organizations and societies that want to get good and great results in marketing, especially for those with professional or business experience in this field, because in addition to this work resource I will get a good and satisfactory job in digital marketing to all services to which we belong to this type of companies. From this work you can do a lot of advertising through emails to develop more your knowledge in digital marketing in a very practical and intelligent way at the same time through e-mail and doing projects with very important and informative purposes that allow the results expected from the development of the company's marketing actions become reality. It is a great point of interrelation and at the same time, it is very useful and very understandable and simple to see how this panel is very useful and of great quality and great value.
the complete truth is that I never had any displeasure with this magnificent platform because it gave me the results I was looking for so much I gave all their support and knowledge which was what mattered most because it teaches me a lot about the digital world and helps me expand all my knowledge and learning about this wonderful world of marketing-based advertising.
Mainly this platform that is that has a magnificent and very complete interface which helped me solve many problems when focusing on my business which is advertising in digital marketing.Also I must emphasize other objectives that this interface helped me to meet which I saw when I started unreachable and impossible to meet but thanks to this platform I could meet them and get a lot of benefits in the workplace of my business also this platform helps you to have many knowledge which will see their full importance when sending advertising this without any doubt is a very good platform to which many people will take advantage and benefits as I have taken them thanks to SendinBlue.
It is a fantastic tool that gives us many advantages and possibilities for our business and companies looking for an excellent future, primarily for those people whose business or work experience is specified in marketing, in addition to this work tool I can get good and excellent results in digital marketing through the services we use this tool. Through this work tool I can make digital marketing in a great and practical way through email and make various projects with very important and informative purposes to obtain results as we expect through the development of marketing campaigns. presents a great interface and also good, simple and understandable, to see this panel that presents me with so many alternatives for use or use of accessibility plans each of them meets the needs we have when it comes to exercise as entrepreneurs and it should be noted that we adapted to each step of the project through this tool. Sendinblue is one of the best tools that I have seen to exert digital marketing with all the capacity of fulfilling us in which the work is made us more practical and expands us in a more comfortable way.
The truth is that this tool met all the requirements I wanted to get from a platform are very good in their work because my dynamic approaches in marketing-based advertising were excellently written with an unavoidable success in my business as an entrepreneur in digital marketing.
Starting this working tool helped me solve problems that another platform did not solve is a platform that gives me many benefits in the world of advertising very good and completely sensible as well as versatile for my development in the world of digital marketing and advertising.through this tool I have grown a lot as a digital entrepreneur because I facilitate the business of advertising as it will do with many people who want to change and expand their digital business.Sendinblue is undoubtedly the panel or tool more good than I have been presented.
The ease with which I create emails, and then test them, again very simple.
My main complaint about SendinBlue is that I cannot set up a programme whereby I can send the same email out on a weekly basis.
The main problem I have solved is the time it takes to create an email, then once in the system,the ease by which I can see when and how it has gone.
Sendinblue is a very easy to use platform that offers amny features a marketer needs, from the creation of forms and landing pages, to the management of lists and contact attribures. Recently, they added the possibility to insert dynamic content in the email body, based on a contact attribute value.
For some kind of advanced automations, the integration is not so easy, and you will need a developer's support. Also, the Magento connector only imports automatically the number of orders for each contact and the total revenue, it does not import the details of the order, product information and so on.
Rapid and easy campaign creation. Simple automations, very easy to set up.
Considered as the best SaaS solution for relational marketing and sales, it is based on the cloud and has a series of applications of functionality among which we can mention the Landing Page, web ads, SMS, email marketing, the emails produced are from superior quality and very professional what makes you perform in your communication or business and clientele level, substantially improving productivity, the exchange of ideas proposed for growth towards success, through the operation and use of the CRM tool, you can encourage, create and encourage stronger economic relations and therefore carry out permanent monitoring.
The most notable disadvantage is that it has fewer users and that gives you less chance of expanding your contacts.
It gives us the option of being able to send mass emails in real time, it gives us the opportunity to cancel and manage subscriptions and also be able to track the processes in the company.
It is the ideal tool for professionals who deserve to send emails in a short time, and even it is possible to send SMS, make Landing Pages and ads, designing them in record time, this Software became a Marketing and sales solution that based on the cloud improves its functionality by including imail marketing, transnational imail, CRM, landing page, facebook ads and retargeting ads or because the marketing solutions were only created for large companies and at scandalous prices, Sendin Blue arises, with tariffs and customer service client, are adapted to small and medium enterprises.
Since it was designed for medium and small businesses, the number of users is smaller and therefore still does not expand as it should be, this then becomes a limitation that should be analyzed and solved quickly.
Excellent platform that allows us to manage promotions and show email campaigns, send messages, take advantage of time savings with automated marketing. It adapts very well to our needs as a company.
Easier to use than our previous program.
It is hard to update contact list as I constantly have to prove that new members give us permission to have their email address.
Better than MailChimp.
when download sendinblue is easy uses and easy navigation to make an email
when import the contact such as input the name,birth date and telephone
helping for email blasting
The final result using Sendinblue template is really clean. You can do professionnal emailing quite easily. The pricing is also faire.
You can't use emails adresses from scraping tools. For sure it's better in regard of GDPR but still, in a day-to-day use it's quite strict.
Managing big listing of customers is a nightmare whitout an efficient tool. The opt-in/opt-out management is also a real benefit.
Attractive responsive design templates available. Several transactional and autoresponder email options. Good customer support. Price,.Easyness to use.
Tedious account setup. Not the most attractive templates.The campaign editor is glitchy. I addressed the issue but the devs had other priorities than details (understandably).
It allows us to launch marketing campaigns through email, being able to reach more potential customers in a simple way, which optimizes our commercial resources.
Small price and lots of features. No commitment, multiple third party connectors
They raised the entry level price recently. Lack of customs labels based on activity.
Email marketing with a simple and efficient tool. Got lots of business as I have a long (and qualified) email list.
The ease of setting up and configuring email marketing and lists
The user interface and website sometimes malfunctions when using my browser/computer set up. Better optimization would be nice.
Compiling email/newsletter lists that will help me expand my reach with my company and advertising my services and more to potential clients.
Compared to Mailchimp SendinBlue has quite cheap pricing, easy to use interface and templates.
Stupidly they don't have the possibility to let you edit contacts, so if a venue has a new promoter you have to delte that contact and put all the info manually in again - very annoying.
It helps us reach potential venues for our bands without having to manually send out thousands of emails and landing in the spam filter.
The tool is simple and i easy to learn. It has some great features like automation with visualisation in the free version. Another good thing is that you can have both transactional and marketing emails in the same place. There is inbox test which helps you understand whether the email will go junk folder or no. There is an integration with NiftyImages which allows you to customise images. Also, you can set trigger emails based on person's activity in your website. The support is good.
The biggest limitation is the absence of A/B testing, though you can overcome this via replicating the campaigns. But you still have to make a lot manual changes after that. There are some other limitations: You can't change attribute name and type after you create them initially, which makes life a lot harder. The designer tool has some limitations compared to MailChimp.
Growth hacking.
The best thing about this platform is you have a pretty good dashboard with overall stats in front of you. Even in the free account, you have unlimited contact and enough daily sending limit for a small business. Paid plans are quite affordable in comparison to other platforms with the same functionality. Automation and transactional emails with SMS facility is an added advantage.
Drag and drop feature needs to revamp. It looks very old fashioned. Features wise there is no major flaws it's very easy to build a campaign.
For a small business email marketing this a perfect tool. It helps you with transactional emails like invoices and purchase. Automation for subscription and triggered. email.
Image Gallery with drop and drag. Ease of editing and swapping/replacing images and links.
Can be hard to navigate, and not always clear on benefits. Sometimes comes across as too technical, rather than helpful. Main issue is some people receive code as e-mails rather than what I've laid out.
Able to send out as many mass e-mails as I want without worrying.
Solution to a business problem with internal marketing
The required commitment and the associated cost.
direct client communication campaign.
I used brevo to automate our e-mail marketing campaigns. Since I was a one man team, my first criteria to judge a e-mail marketing platform is how easy it to design and format the e-mails within. I found it a hassle to format e-mails on mailchimp. Brevo and hubspot were my top choices.
Nothing in particular. We had to stop using it because it didn't allow us to send e-mails to a large number of recipients.
We were only looking for a e-mail marketing platform.
J'aime le fait que ce soit gratuit, français, et que le service client soit réactif.
Je trouve que l'utilisation de brevo n'est pas très intuitive, le glisser-déposer est un calvaire.
L'envoi de newsletter utomatisé permet de faire gagner un temps précieux
Automation of mail communication is simply the best feature of this tool. It helps reaching the right prospects on regular basis so one can be top of the customer mind.
There is some level of rigidity one will find when creating a prospects list as the tool doesn't provide absolute freedom to send cold emails but to the subscriber only.
It helps reaching customer as well as potential customers on regular basis with a very planned way. It helps me to provide updates about the offer and services to the potential customers.
I like how organized the platform is with the lists we can create.
It has a lot of issues daily with loading. It's a very slow platform.
It's very slow and we use it for wait lists. It does not number the lists either which becomes a hassle. It does keep our wait lists organized though.
It definitely gets the job done and it's pretty simple as far as marketing automation tools go
The email templates are not intuitive and are overall pretty frustrating to use- formatting is difficult, adding new boxes is difficult, getting media to look good next to copy is difficult, etc.
We were able to send out our monthly mass newsletter
It has An intuitive interface and easy to learn.
The support never answer if you need help
Low price for a good program
It is like a database system which you can rely on to keep the whole records of your contacts and other details. Also, the system helps you in carrying out email marketing to your vendors.
Of course, sendinblue is a software that helps in a lot of record keeping and marketing strategies. The only issue that keeps it a little backward is it is a bit slow. The loading and filters are slow.
Being a startup, sendinblue has been really helpful throughout as it helps in maintaining all the contact details from the past. A very useful thing about it is, you can find a lost information in case if it was recorded here earlier.
SendinBlue is able to give a satisfactory answer to the challenge of automating email marketing through extensive functionalities such as automated marketing, transactional emails and landing pages. In the test that I have done with the free plan I could observe that the functionalities are quite complete and their automations are advanced in a well designed web page and with a control panel that will make you buy the program. I think it is the marketing tool with the most refined administration and best design. We can notice this in the register, one of the simplest that exist, the same happens within the platform, everything is made easy and comfortable. Another difference is that you don't have to limit your contacts, this is the first thing that restricts the email marketing tools. The campaigns in SendinBlue are easy to carry out thanks to the excellent design of the main board, it is very simple and pleasant. With regard to the creation of Newsletters as most tools has a drag-and-drop editor that while very basic, can get you out of trouble when it comes to modifying things at the last minute. In this editor I have experienced slowness in the browser Chrome but I have managed to solve it by changing browser or closing tabs. The customization has conditional content similar to those found in Excel, for this you must know how to program a little this type of logic in conditional attributes. The concept is well applied and allows the realization of a dynamic content that can discern between what kind of emails to send to each client based on their behavior and tastes. This is also found in the automation of emails where we can define certain parameters such as contact details, interaction with emails and ecommerce activity. In this it is remarkable that only SendinBlue allows to send confirmations and receipts of purchase through SMTP. The forms are advanced and you can customize them a lot, for example it is good to add Captcha verifications and pre-fill fields with the data of your customers when you send them forms through email with SendinBlue. Available in 5 languages and with a section of Reports and Analysis that does not need improvement at the moment because you can integrate it with Google Analytics. You can not ask for more features that you can get for free. Finally it is important to note that Premium plans have a landing page editor very complete, stylish and robust. For this you must pay, the templates are nice and there are many to choose. I recommend to create them from scratch as well.
The big problem with SendinBlue is deliverability. The rates are bad and many emails end up in the spam folder of the big mail providers. But despite this it is a good option for how cheap it is. And the customer service is deficient, I have heard of account deactivations for no reason, beyond these problems do not find that improve SendinBlue for its low price and great features, in any case you should try the free version and if it works you can buy premium versions. With respect to the built-in editor this should be debugged because sometimes it gets stuck in the Chrome browser.
SendinBlue is a tool easy to use, recommended for those who do not know design, the platform will facilitate the work, ideal for email campaigns and self response to help you save time. Before buying a paid version you should try the free version and try an example campaign.
I like the email builder and the automations which
Pricing is a bit too high compared with other options
We use send in blue for email marketing and automations, I think does this well and is easy to get going with
This is by far the most inexpensive platform for sending mass emails. Before choosing one, I did extensive research on about a dozen email platforms and chose this one based on price point as well as functionality.
The actual email template leaves something to be desired. I hate that there is no "undo" feature and I feel limited in my ability to create templates.
Easy to send out mass emails without paying too much.
Parmi les outils gratuits d'envoi d'emails en masse, Sendinblue est l'un des plus simples à utiliser. Il est toutefois perfectible. Il serait utile que nous puissions bloquer les tailles des images, les alignements...
La difficulté à gérer les tailles et position des images dans un modèle.
Nous utilisons cet outil pour promouvoir des informations auprès de nos clients et partenaires.
Was very easy to use and price-competitive. Liked their reporting
After utilizing Brevo for six months, it was abruptly suspended due to my outreach efforts to potential clients and candidates. We are a recruiting firm. Brevo said you couldn't use their platform for sales or job emails. On their website, their platform is described as a sales CRM! Customer Service is unwilling to assist except to say do you want to cancel? It is important to note that all of these individuals who were emailed had willingly subscribed. Regrettably, customer service displayed no inclination to engage or explore any opportunities. Given these circumstances, I cannot recommend their services if you are considering utilizing them as a sales or recruiting tool. Up until this point, I was very pleased. Something had to change.
Harness the power of mass email to reach out to potential clients and candidates who are actively seeking new job opportunities.
