Unclaimed: Are you working at Brevo Marketing Platform?
Brevo Marketing Platform Reviews: 4.5/5 — Highly Rated
Sendinblue’s popularity among small businesses is rooted in its extensive features that include email, SMS, and live chat functionalities and segmentation features that can personalize communication with customers. The platform also supports landing page creation, A/B testing, heat mapping, and a host of other features and integrations designed to boost productivity.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Brevo Marketing Platform Pros and Cons
- Transactional and autoresponder mail options are available
- Offers 40,000 free emails monthly
- Design templates are well designed and very responsive
- Unable to recognize additional fields such as gender and date
- Limited third party integration
Brevo charges for emails sent rather than contacts stored, which makes it dramatically cheaper than Mailchimp or MailerLite for anyone with a large list they email infrequently. Contacts are unlimited even on the free plan. Two pricing quirks deserve attention before you buy: removing Brevo’s logo costs more than the entry plan itself, and there is nothing at all between the €13.50 Standard tier and the €449 Professional tier.
- What it is: A marketing automation platform covering email, SMS, WhatsApp, chat, a built-in CRM, and transactional messaging.
- Best for: Businesses with large contact lists and modest send volumes, and anyone who wants email plus SMS plus CRM from one vendor.
- Pricing: Free forever with 300 emails per day and unlimited contacts. Starter €6.33, Standard €13.50, Professional €449.08 per month on yearly billing. Verified in July 2026.
- The honest catch: On Starter, the “No Brevo logo” add-on costs €8.10 per month against a €6.33 plan, so paying to remove branding costs more than the plan you are removing it from.
What Is Brevo?
Brevo is the French company formerly known as Sendinblue, rebranded in 2023. It built its position on a pricing model that inverts the industry norm: where Mailchimp, MailerLite, and Kit all charge by subscriber count, Brevo charges by emails sent and lets you store contacts without limit.
That difference is not cosmetic. A business with 50,000 contacts that emails them once a month pays very little on Brevo and a great deal on subscriber-priced platforms. The reverse is also true, so a small list emailed daily is cheaper elsewhere. Working out which side of that line you fall on is the single most useful thing you can do before choosing.
Beyond email, Brevo covers SMS, WhatsApp, web and mobile push, live chat, and a genuinely included CRM. Transactional email and SMS run through the same account, which is unusual and convenient for product teams who would otherwise run a separate provider.
The independent ratings are consistently good: roughly 4.6 out of 5 on Capterra and 4.5 on G2 across 2,669 reviews.
How Brevo Works
- Send-based pricing with unlimited contacts. The defining characteristic, and the reason to consider it at all.
- Email and automation. Drag-and-drop editor, templates, AI content generation, and advanced segmentation from Starter, with marketing automation and A/B testing from Standard.
- Multi-channel. SMS on every plan, with WhatsApp, popups, and mobile and web push arriving at Professional.
- Built-in CRM. Included rather than sold separately, which reviewers repeatedly single out as unusual at this price. Deeper sales functionality is available through paid Sales Essentials and Sales Advanced add-ons.
- Transactional messaging. Product emails and SMS through the same platform as marketing, which avoids running a second provider.
Brevo Pricing
Four tiers, and the gaps between them are unusual. Figures verified in July 2026 on yearly billing, which applies a 10% discount. Brevo localizes currency, and the euro figures shown here correspond numerically to its dollar pricing.
| Plan | Yearly (per mo) | Emails | Key additions |
|---|---|---|---|
| Free | €0 | 300/day | Unlimited contacts, built-in CRM, SMS, transactional email, Brevo branding on all emails |
| Starter | €6.33 | From 5,000/month | Email and SMS, drag-and-drop editor, AI content generator, advanced segmentation, forms |
| Standard | €13.50 | From 5,000/month | Marketing automation, A/B testing, advanced reporting, AI send time optimization, web and event tracking, 1 landing page, no Brevo logo |
| Professional | €449.08 | From 150,000/month | WhatsApp, popups, mobile and web push, 10 user seats, contact scoring, advanced ecommerce, AI segmentation, AI Data Analyst, phone support |
| Enterprise | Custom | Custom | Multi-account, custom objects, dedicated IP, SSO and SAML, CSM support |
The parts that matter most:
- Removing the logo costs more than the Starter plan. The “No Brevo logo” add-on is €8.10 per month on a €6.33 plan. Starter plus unbranded emails comes to €14.43, while Standard at €13.50 includes branding removal along with automation, A/B testing, and reporting. If you want unbranded email, Starter is the wrong purchase at any list size.
- The Standard to Professional gap is roughly 33x. €13.50 to €449.08, with nothing between them. A business that outgrows Standard’s features has no gentle upgrade path, and that cliff is far steeper than anything else in this category.
- The free plan is genuinely generous, with a hard daily cap. 300 emails per day, unlimited contacts, and a built-in CRM, free forever with no card required. The cap does not roll over, so a single 300-email campaign consumes the day.
- Free accounts carry Brevo branding on every email. Which returns you to the add-on arithmetic above.
- Sales features cost extra. Sales Essentials at €26.08 per month and Sales Advanced at €53.08 per user per month, which is worth noting if the built-in CRM is part of the appeal.
- Yearly billing saves 10%. Modest, so monthly billing is not heavily penalised.
Who Should Use Brevo
- Large lists, infrequent sends. The clearest case, and where send-based pricing produces genuine savings against subscriber-priced competitors.
- Teams wanting email, SMS, and CRM in one place. Included rather than assembled, which is rare below enterprise pricing.
- Product teams sending transactional messages. Marketing and transactional through one account removes a second vendor.
- European businesses. A French company operating under EU jurisdiction, which simplifies GDPR conversations.
It fits poorly for small lists emailed frequently, where subscriber pricing works out cheaper, for design-led brands, since reviewers describe customization as limited, and for businesses likely to outgrow Standard, given the 33x jump to Professional.
Honest Pros and Cons
Strengths
- Unlimited contacts on every plan, including free. Structurally cheaper for large, infrequently mailed lists.
- A genuinely free forever plan. 300 emails daily with no card, no expiry, and a built-in CRM.
- CRM included rather than upsold. Reviewers specifically note most all-in-one platforms charge extra for this.
- Real multi-channel coverage. Email, SMS, WhatsApp, push, and chat from one vendor.
- Transactional and marketing together. Avoids a separate provider for product email.
- Strong, consistent ratings. About 4.6 on Capterra and 4.5 on G2 across thousands of reviews.
Limitations
- The branding add-on is priced oddly. €8.10 per month to remove a logo from a €6.33 plan, which makes Starter a trap for anyone who cares about branding.
- A 33x gap between Standard and Professional. No intermediate tier, so growth past Standard is a cliff rather than a step.
- The free plan’s daily cap does not roll over. 300 emails a day means a single campaign to a modest list exhausts it.
- Customization is limited. Reviewers report constraints on more complex workflows and on design flexibility.
- Sales features are add-ons. The built-in CRM is basic, and real sales functionality costs €26.08 or €53.08 per month.
- Advanced channels need Professional. WhatsApp, popups, and push all sit behind the €449 tier.
Brevo Alternatives and How It Compares
- MailerLite is cheaper for small lists with a better editor, and charges by subscriber, so it loses on large lists.
- SendPulse competes directly on multi-channel breadth and low cost, with a dated interface.
- Omnisend is the ecommerce specialist, with stronger commerce automation.
- ActiveCampaign is far deeper on automation logic and considerably more expensive.
- Kit suits creators selling to their audience, with a 10,000-subscriber free plan.
For a broader survey see our guide to the best email marketing software.
The Verdict
Brevo is the right answer to a specific question: what should I use if I have a lot of contacts and do not email them constantly? Send-based pricing with unlimited contacts makes it structurally cheaper than subscriber-priced competitors in that scenario, and bundling SMS, chat, transactional messaging, and a CRM at these prices is genuinely good value. The 4.5 to 4.6 ratings across thousands of reviews reflect a platform that works.
Skip Starter, though. At €6.33 it looks like the budget option, but adding unbranded email costs €8.10, taking you to €14.43, above the €13.50 Standard plan that includes branding removal plus automation, A/B testing, and reporting. Unless you genuinely do not mind Brevo’s logo on your emails, Standard is both cheaper and better, and that is an odd thing to have to point out.
Then look ahead. The jump from Standard to Professional is roughly thirty-three times, with nothing in between, so if you expect to need WhatsApp, push notifications, or more than a couple of users, you are looking at €449 a month rather than a gradual increase. For businesses comfortably inside Standard’s limits that is irrelevant. For anyone growing quickly it is the most important number on the page.
FAQ
Is Brevo’s free plan really free?
Yes, permanently, with no credit card required. It includes 300 emails per day, unlimited contacts, a built-in CRM, SMS capability, and transactional email. The two meaningful limits are that the daily cap does not roll over, so unused sends are lost, and that every email carries Brevo branding unless you pay to remove it.
How much does Brevo cost in 2026?
On yearly billing, Starter is €6.33 per month, Standard €13.50, and Professional €449.08, with Enterprise custom priced. Yearly billing applies a 10% discount. Brevo localizes currency, so its dollar pricing corresponds numerically. Sales features are separate add-ons at €26.08 and €53.08 per user per month.
Why does removing Brevo’s logo cost so much?
It is priced as an €8.10 per month add-on regardless of plan, which is more than the €6.33 Starter plan itself. Standard at €13.50 includes branding removal, so Starter plus the add-on (€14.43) costs more than Standard while offering less. If unbranded email matters, go straight to Standard.
Is Brevo cheaper than Mailchimp or MailerLite?
It depends entirely on your list size versus send frequency. Brevo charges by emails sent with unlimited contacts, while Mailchimp and MailerLite charge by subscriber count. A large list emailed occasionally is markedly cheaper on Brevo; a small list emailed several times a week is usually cheaper on a subscriber-priced platform.
What is Brevo best for?
Businesses with substantial contact lists and moderate send volumes that want email, SMS, chat, transactional messaging, and a basic CRM from a single European vendor, at a price well below subscriber-priced competitors.
Compare Brevo Marketing Platform with other popular tools in the same category.
É bem fácil de usar e o suporte atende muito bem.
Nada a declarar, atende bem um cliente que só quer mandar uns emails.
Enviar emails para meus alunos.
Their deliverability and simplicity in use. We are using on daily basis easy to integrate
not giving Multi channel approach, which make this great tool and their customer support is also complex for small businesses.
Email marketing and communication Deliverablity
We install it on many of our clients' websites and our own. It is feature rich and easy to use. Love the WordPress integration.
Only wish it had a Gravity Forms integration. Many of the alternatives have an addon plugin that makes it easy to use my preferred forms plugin.
We use it mostly for email marketing and marketing automations such as newsletter signups, new client emails, review requests, etc.
Versatilidad y Maniobravilidad, de lo mejor que he probado.
Utilizo brevo para marqueting online y me esta dando muy buenos resultados.
El mayor problema que yo veo es a la hora de crear las plantillas que no se puede hacer desde la parte de automatizacion.
It is simple, intuitive and above all fun to use
The management of the uploaded image gallery . You can not divede them in folders.
It help me to Send the newsletter to all my contacts. and create a adaptable format for PC and Mobiles.
SendinBlue is an immensely useful tool for the business that wants to do email marketing on a shoestring budget.
SendinBlue is a complete email marketing solution with a highly advanced feature, there is nothing much to dislike about the tool.
Email marketing
La plataforma es muy facil de usar y su implementación fue muy sencilla solo basto con migrar mis bases de datos para poder empezar a mandar mis campañas
hasta el momento no encontrado algo que no me guste
Los principales el automatizar mis correos de forma sencilla
easy to create email templates, super responsive support staff
wish it had better reporting and a better selection of base templates
easy to use automated email workflows and campaigns as well as template creation. we have seen a merked increase in traffic accross our website and social media.
Es muy simple de usar y tiene todo lo que se requiere en este tipo de plataformas.
Por ahora me gusta todo. No tengo mayores comentarios.
La utilizo para gestionar mi comunidad via estrategia de email marketing. Utilizo las herramientas de automatización e integración con otras soluciones.
Brevo stands as a beacon in the realm of email marketing platforms, offering unparalleled features that elevate it to the zenith of excellence. While it may lean towards the pricier side, its exceptional performance and comprehensive toolkit make it a worthy investment for businesses aiming for top-tier email marketing strategies. With Brevo, experience a blend of sophistication and functionality that sets it apart in the crowded landscape, proving that quality often comes with a price tag well-justified.
In the expansive world of email marketing platforms, Brevo emerges as a standout choice, offering a suite of features that truly set it apart. While it leans towards the slightly pricier side, the investment is justified by its exceptional performance and comprehensive toolkit. Brevo is tailored for businesses that prioritize top-tier email marketing strategies, acknowledging that quality often comes with a slightly higher price tag. The platform's sophistication and functionality make it a compelling choice for those willing to invest a bit more for unparalleled results in their email campaigns.
Brevo has proven to be a game-changer in my email marketing journey, providing a solution to the persistent challenges I faced in campaign delivery. With Brevo's intuitive platform, the headaches of ensuring that my campaigns reach the right audience have become a thing of the past. The seamless and efficient delivery system has not only saved time but has significantly enhanced the effectiveness of my email marketing efforts. Brevo's ability to address and resolve the intricacies of campaign delivery sets it apart as a reliable companion for anyone serious about achieving success in the competitive world of email marketing.
Very usefull to reach my costumers by SMS and E Mails campaings
Untils this moment all the functions that I have use are very profesional.
Have the option to send different campaings in one place.
easy to use many functions flexible customer suppoer
mayby an app should be good swedish language
kepp it together and collect emails to focus on marketing and crm
I've been using Brevo since its SendinBlue days, mainly for email marketing and SMTP relay with our office printer. So we use their service every day in that sense. The transition to Brevo brought noticeable improvements. What stands out is their customer support - even as a free account user, I received personalized, non-canned responses to my queries. This prompt and considerate support, especially for minor issues like the SMTP key length for our printer, is commendable." We don't use their integration tools/features, so I can't speak about those. The fact that Brevo maintains such high-quality service even for free user accounts is commendable, making me confident in considering their paid services as our company grows.
There was a hiccup with the SMTP key (password) length not fitting our printer's specs (too long. 90 characters length but the printer only accepts 64), but that's more about the printer than Brevo. Their team suggested reaching out to the manufacturer, which was a reasonable step. Also explained that 90 is for security reasons which I also agree. I suggested to my support representative to suggest our use case to their marketing or development department and he seems much obliged to do it. Aside from this, my experience has been mostly positive. No significant downsides to report.
Brevo's been a real time-saver for our email marketing and office tasks. It's easy to use for sending out emails, and even the free version does everything we need right now. This means less hassle with email campaigns, freeing us up to focus on more important stuff. The SMTP feature for our office printer has been a small but significant help too – it's one less thing to worry about in our daily operations. And when we did hit a snag with the SMTP key and our printer, Brevo's support was quick and helpful, even for a free account. It's not just about solving a tech issue; it's knowing they're there to support us, which is a big deal for a growing business.
Todas las opciones que tiene la plataforma y la facilidad para usarlas, tambien me gusta mucho el servicio al cliente, pues este es muy rapido
Me han inactivado la option de envio de correos transaccionales sin antes preguntar el por que estamos teniendo este comportamiento
La confiabilidad de la entrega de email, esto nos beneficia por que nuestras plataformas envian varios correos transaccionales.
I am a regular user of Brevo, an Sendingblue before that. I Think it is easy to use, full of possibilities, great deal. The customer support is convenient too.
the 300 mail per day limit ^^ I wish I receive a promotional code sometimes
Reaching all my prospects
La facilidad del uso de plantillas y/o configuración
La interface es un poco extraña, para mi, es apreciacion nada mas, supongo
Envios a varias Entitades y Proveedores, para ciertas campañas de concienciación
Es un CRM asequible, versátil y con funcionalidades muy potentes. El marketing automation al alcance de todos.
Quizá la falta de recursos de aprendizaje.
Estoy asesorando a clientes que aún no tienen CRM para que implanten Brevo.
Les avantages Brevo : La version gratuite permettant d'envoyer 300 emails par jour, Possibilité d'utiliser des templates, Création d'email par Drag & Drop, Les paiements (si je trouve un tuto en français...)
Avec ma petite expérience de Brevo, le seul inconvénient pour moi, je suis obligé de créer un nouveau template pour envoyer la même campagne à la suite de mon fichier client.
Je suis un néophite sur Brevo et n'ai jamais utilisé d'autres plate-formes similaires. En utilisant Brevo, je gagne beaucoup de temps lors de l'envoi d'une campagne. A terme, j'espère pouvoir utiliser les automatisations et paiements.
La simplicité de Brevo est vraiment cool
Franchement pour l'instant je n'ai rien à redire. Ça me suffit pour faire grossir ma base mail progressivement. Je passerais sûrement en model premium quand j'aurais beaucoup de mail à envoyer !
Ça me simplifie la vie pour envoyer beaucoup de mails à mes clients/prospects !
Je trouve que Brevo est une plateforme simpleà utiliser, l'envoi de mail, la création de campagne, tout est faits pour envoyer un mail à la perfection. Nous l'utilison régulièrement !! C'est top . La création d'un compte est simple et rapide.
Rien ne me déplaît, j'utilise Brevo pour les mails rien a redire.
Envoyer des newsletter
Really easy to use Statistics and other features
I diden't idendified any problem at the moment.
easy to do my newsletter I think a lot of new functions are interesting but I don't use them yet.
Ce qui me plait dans la plateforme Brevo, c'est le fait qu'elle soit complète et qu'elle gère l'ensemble des besoins de notre entreprise. Elle contient beaucoup de fonctionnalité, mais elle reste très simple à utiliser et cela est très plaisant au quotidien. Le support technique est très réactif et répond à l'ensemble de nos questions. Nous l'utilisons au quotidien et nous en sommes très satisfaits.
Il n'y a pas vraiment de chose que je reproche à Brevo. Il contient toute les fonctionnalités dont j'ai besoin.
Nous avions des problèmes de délivrabilité d'e-mails. Brevo nous à permi de répondre à ce besoin.
Facile d'utilisation pour les debutants.
je ne sais pas nous n'avons jamais utilisé ce genre de site
Avoir plus de client qui viennent sur notre site internet
Nuestra experiencia con Brevo ha sido muy buena, nos encanta su editor de newsletter ya que su versatilidad nos permite crear campañas impactantes. Ahora estamos evaluando sus servicios de CRM para una gestión más eficiente de nuestra base de clientes.
En el cambio de Sendinblue, hemos registrado algunos errores pero ya se han resuelto. Han subido el precio para los mismo servicios que tenñíamos antes pero sigue siendo muy competitivo.
Nos permite plasmar todas nuestras ideas en los dieños de campañas
It is easy to user software as it has many builtin templates that helped in creating and designing email campaigns in a minute. IWe can integrate the software with our websie domain so that emails will be deliver in customer's mail box.
Overall I am completely satisfied with the service
It help us to promote our business and we can do marketing easily by just designing campaigns.
Ce que j'apprécie avec Brevo c'est la facilité de créer des newsletters et mailings designs et adaptés aux clients, mais aussi de gérer les contacts. Les statistiques sont pointues et ludiques. L'interface de Brevo est vraiment intuive et ses fonctionnalités sont complètes.
Le Page Builder est très bien mais pourrait-être encore plus fonctionnel et fluide.
Pouvoir communiquer au plus grand nombre de nos clients les nouvelles offres et promotions en cours ou à venir.
It is extremely user friendly and effecient
Nothing..........................................
Reaching thousands of customers in a legitimate way
Plateforme très simple d'utilisation. Elle est complète et intuitive. Je l'utilise pour centraliser mes contacts, créer des campagnes, mails, SMS et whatsapp.
Rien. La plateforme est géniale et réponds à mes attentes
Optimisation de campagnes, gestion et centralisation des contacts
L'utilisation simple et rapide que même un novice arrivera à utiliser. Les rappoorts très détaillés
Ne pas pouvoir supprimer les campagnes anciennes et ne pas pouvoir tout télécharger et/ou imprimer
Nous n'utilisons Brevo uniquement pour l'envoi de nos campagnes hebdomadaires, en passant par Brevo, nous évitons d'être spamé et nous bénéficions de rapports pertinents, de plus les templates font très pro.
Ease of use. Customer support. Ease of Implementation
Didn't discover it earlier. No dislikes whatsoever.
Offers the same features as a system we were previosuly paying £5000 per annum to use.
