Unclaimed: Are you working at Brevo Marketing Platform?
Brevo Marketing Platform Reviews: 4.5/5 — Highly Rated
Sendinblue’s popularity among small businesses is rooted in its extensive features that include email, SMS, and live chat functionalities and segmentation features that can personalize communication with customers. The platform also supports landing page creation, A/B testing, heat mapping, and a host of other features and integrations designed to boost productivity.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Brevo Marketing Platform Pros and Cons
- Transactional and autoresponder mail options are available
- Offers 40,000 free emails monthly
- Design templates are well designed and very responsive
- Unable to recognize additional fields such as gender and date
- Limited third party integration
Brevo charges for emails sent rather than contacts stored, which makes it dramatically cheaper than Mailchimp or MailerLite for anyone with a large list they email infrequently. Contacts are unlimited even on the free plan. Two pricing quirks deserve attention before you buy: removing Brevo’s logo costs more than the entry plan itself, and there is nothing at all between the €13.50 Standard tier and the €449 Professional tier.
- What it is: A marketing automation platform covering email, SMS, WhatsApp, chat, a built-in CRM, and transactional messaging.
- Best for: Businesses with large contact lists and modest send volumes, and anyone who wants email plus SMS plus CRM from one vendor.
- Pricing: Free forever with 300 emails per day and unlimited contacts. Starter €6.33, Standard €13.50, Professional €449.08 per month on yearly billing. Verified in July 2026.
- The honest catch: On Starter, the “No Brevo logo” add-on costs €8.10 per month against a €6.33 plan, so paying to remove branding costs more than the plan you are removing it from.
What Is Brevo?
Brevo is the French company formerly known as Sendinblue, rebranded in 2023. It built its position on a pricing model that inverts the industry norm: where Mailchimp, MailerLite, and Kit all charge by subscriber count, Brevo charges by emails sent and lets you store contacts without limit.
That difference is not cosmetic. A business with 50,000 contacts that emails them once a month pays very little on Brevo and a great deal on subscriber-priced platforms. The reverse is also true, so a small list emailed daily is cheaper elsewhere. Working out which side of that line you fall on is the single most useful thing you can do before choosing.
Beyond email, Brevo covers SMS, WhatsApp, web and mobile push, live chat, and a genuinely included CRM. Transactional email and SMS run through the same account, which is unusual and convenient for product teams who would otherwise run a separate provider.
The independent ratings are consistently good: roughly 4.6 out of 5 on Capterra and 4.5 on G2 across 2,669 reviews.
How Brevo Works
- Send-based pricing with unlimited contacts. The defining characteristic, and the reason to consider it at all.
- Email and automation. Drag-and-drop editor, templates, AI content generation, and advanced segmentation from Starter, with marketing automation and A/B testing from Standard.
- Multi-channel. SMS on every plan, with WhatsApp, popups, and mobile and web push arriving at Professional.
- Built-in CRM. Included rather than sold separately, which reviewers repeatedly single out as unusual at this price. Deeper sales functionality is available through paid Sales Essentials and Sales Advanced add-ons.
- Transactional messaging. Product emails and SMS through the same platform as marketing, which avoids running a second provider.
Brevo Pricing
Four tiers, and the gaps between them are unusual. Figures verified in July 2026 on yearly billing, which applies a 10% discount. Brevo localizes currency, and the euro figures shown here correspond numerically to its dollar pricing.
| Plan | Yearly (per mo) | Emails | Key additions |
|---|---|---|---|
| Free | €0 | 300/day | Unlimited contacts, built-in CRM, SMS, transactional email, Brevo branding on all emails |
| Starter | €6.33 | From 5,000/month | Email and SMS, drag-and-drop editor, AI content generator, advanced segmentation, forms |
| Standard | €13.50 | From 5,000/month | Marketing automation, A/B testing, advanced reporting, AI send time optimization, web and event tracking, 1 landing page, no Brevo logo |
| Professional | €449.08 | From 150,000/month | WhatsApp, popups, mobile and web push, 10 user seats, contact scoring, advanced ecommerce, AI segmentation, AI Data Analyst, phone support |
| Enterprise | Custom | Custom | Multi-account, custom objects, dedicated IP, SSO and SAML, CSM support |
The parts that matter most:
- Removing the logo costs more than the Starter plan. The “No Brevo logo” add-on is €8.10 per month on a €6.33 plan. Starter plus unbranded emails comes to €14.43, while Standard at €13.50 includes branding removal along with automation, A/B testing, and reporting. If you want unbranded email, Starter is the wrong purchase at any list size.
- The Standard to Professional gap is roughly 33x. €13.50 to €449.08, with nothing between them. A business that outgrows Standard’s features has no gentle upgrade path, and that cliff is far steeper than anything else in this category.
- The free plan is genuinely generous, with a hard daily cap. 300 emails per day, unlimited contacts, and a built-in CRM, free forever with no card required. The cap does not roll over, so a single 300-email campaign consumes the day.
- Free accounts carry Brevo branding on every email. Which returns you to the add-on arithmetic above.
- Sales features cost extra. Sales Essentials at €26.08 per month and Sales Advanced at €53.08 per user per month, which is worth noting if the built-in CRM is part of the appeal.
- Yearly billing saves 10%. Modest, so monthly billing is not heavily penalised.
Who Should Use Brevo
- Large lists, infrequent sends. The clearest case, and where send-based pricing produces genuine savings against subscriber-priced competitors.
- Teams wanting email, SMS, and CRM in one place. Included rather than assembled, which is rare below enterprise pricing.
- Product teams sending transactional messages. Marketing and transactional through one account removes a second vendor.
- European businesses. A French company operating under EU jurisdiction, which simplifies GDPR conversations.
It fits poorly for small lists emailed frequently, where subscriber pricing works out cheaper, for design-led brands, since reviewers describe customization as limited, and for businesses likely to outgrow Standard, given the 33x jump to Professional.
Honest Pros and Cons
Strengths
- Unlimited contacts on every plan, including free. Structurally cheaper for large, infrequently mailed lists.
- A genuinely free forever plan. 300 emails daily with no card, no expiry, and a built-in CRM.
- CRM included rather than upsold. Reviewers specifically note most all-in-one platforms charge extra for this.
- Real multi-channel coverage. Email, SMS, WhatsApp, push, and chat from one vendor.
- Transactional and marketing together. Avoids a separate provider for product email.
- Strong, consistent ratings. About 4.6 on Capterra and 4.5 on G2 across thousands of reviews.
Limitations
- The branding add-on is priced oddly. €8.10 per month to remove a logo from a €6.33 plan, which makes Starter a trap for anyone who cares about branding.
- A 33x gap between Standard and Professional. No intermediate tier, so growth past Standard is a cliff rather than a step.
- The free plan’s daily cap does not roll over. 300 emails a day means a single campaign to a modest list exhausts it.
- Customization is limited. Reviewers report constraints on more complex workflows and on design flexibility.
- Sales features are add-ons. The built-in CRM is basic, and real sales functionality costs €26.08 or €53.08 per month.
- Advanced channels need Professional. WhatsApp, popups, and push all sit behind the €449 tier.
Brevo Alternatives and How It Compares
- MailerLite is cheaper for small lists with a better editor, and charges by subscriber, so it loses on large lists.
- SendPulse competes directly on multi-channel breadth and low cost, with a dated interface.
- Omnisend is the ecommerce specialist, with stronger commerce automation.
- ActiveCampaign is far deeper on automation logic and considerably more expensive.
- Kit suits creators selling to their audience, with a 10,000-subscriber free plan.
For a broader survey see our guide to the best email marketing software.
The Verdict
Brevo is the right answer to a specific question: what should I use if I have a lot of contacts and do not email them constantly? Send-based pricing with unlimited contacts makes it structurally cheaper than subscriber-priced competitors in that scenario, and bundling SMS, chat, transactional messaging, and a CRM at these prices is genuinely good value. The 4.5 to 4.6 ratings across thousands of reviews reflect a platform that works.
Skip Starter, though. At €6.33 it looks like the budget option, but adding unbranded email costs €8.10, taking you to €14.43, above the €13.50 Standard plan that includes branding removal plus automation, A/B testing, and reporting. Unless you genuinely do not mind Brevo’s logo on your emails, Standard is both cheaper and better, and that is an odd thing to have to point out.
Then look ahead. The jump from Standard to Professional is roughly thirty-three times, with nothing in between, so if you expect to need WhatsApp, push notifications, or more than a couple of users, you are looking at €449 a month rather than a gradual increase. For businesses comfortably inside Standard’s limits that is irrelevant. For anyone growing quickly it is the most important number on the page.
FAQ
Is Brevo’s free plan really free?
Yes, permanently, with no credit card required. It includes 300 emails per day, unlimited contacts, a built-in CRM, SMS capability, and transactional email. The two meaningful limits are that the daily cap does not roll over, so unused sends are lost, and that every email carries Brevo branding unless you pay to remove it.
How much does Brevo cost in 2026?
On yearly billing, Starter is €6.33 per month, Standard €13.50, and Professional €449.08, with Enterprise custom priced. Yearly billing applies a 10% discount. Brevo localizes currency, so its dollar pricing corresponds numerically. Sales features are separate add-ons at €26.08 and €53.08 per user per month.
Why does removing Brevo’s logo cost so much?
It is priced as an €8.10 per month add-on regardless of plan, which is more than the €6.33 Starter plan itself. Standard at €13.50 includes branding removal, so Starter plus the add-on (€14.43) costs more than Standard while offering less. If unbranded email matters, go straight to Standard.
Is Brevo cheaper than Mailchimp or MailerLite?
It depends entirely on your list size versus send frequency. Brevo charges by emails sent with unlimited contacts, while Mailchimp and MailerLite charge by subscriber count. A large list emailed occasionally is markedly cheaper on Brevo; a small list emailed several times a week is usually cheaper on a subscriber-priced platform.
What is Brevo best for?
Businesses with substantial contact lists and moderate send volumes that want email, SMS, chat, transactional messaging, and a basic CRM from a single European vendor, at a price well below subscriber-priced competitors.
Compare Brevo Marketing Platform with other popular tools in the same category.
It was very easy to setup, once you send a campaign you can immediatly get real time results
I could not find a way to attach a file, maybe it´s for security reasons
I could only send 300 email in outlook, and mostly would get blocked by spamm filters, this is way easier to use and much more effective
Sendinblue made it easy for me to create beautiful emails for free and helped me to create an email sequence based on how my recipients interact with my email. This saves me time and makes my small company operate more efficiently.
I want customer support to be quicker. I hate waiting for a response and prefer a live agent in chat or on the phone.
I have limited time and capital; Sendinblue is free and does a great job.
Lo uso per me e per i miei clienti e mi sono trovato sempre bene. L'ho visto crescere e apportare sempre nuove migliorie, in linea con le mie esigenze. Assistenza sempre puntuale e professionale. Manca ancora qualcosa ma la strada sembra quella giusta. Consigliatissimo.
Non ci sono ancora alcune funzioni che ritengo importanti. Ad es., la possibilità di creare moduli in diversi formati (pop up, ecc.). Ciò influenza anche la possibilità di creare delle automazioni. Inoltre, potrebbe essere migliorata la visualizzazione da mobile o, ancora meglio, creare un'app.
Mi permette di raggiungere clienti e iscritti alla mia newsletter in modo facile e veloce. Flessibile nei piani di pagamenti, risulta interessante per realtà di diverse dimensioni.
SENDINBLUE website is clear, the help is complete, the support is efficient and in addition there is a complete free offer to get started. Support and website clarity. It is a very good website for beginners.
Nothing yet. I haven't any problems with them, the support is very good, always here to help you.
Yes I am more productive. Everything is clear, just need to follow the steps, normally you don't need to contact them.
Sendinblue is very simple to use. It's fantastic! It is a user-friendly platform, which can be used by graphics professionals (thanks to the dropper, for example) or by simple secretaries. Personally, after creating the pages for my customers, I entrust the task of sending e-mails or small changes to the text to others; it is very easy to explain how Sendinblue works to dummies! Assistance is fast, kind and prepared. And it is also available in the free use version! I have repeatedly taken advantage of them to deepen more complicated aspects. They even sent me videos to help me understand!
It is perfect for my job. I found no flaws. perhaps the prices are a bit high for the small companies I work with. But it seems to me that the prices are the same as other, if not lesser, platforms. Considering that, with only email packages, with 150 euro I work for a year, it is not to be considered neither cheap nor too expensive.
With sendinblue it's easy to create an email. There is no need for special knowledge. Other platforms had flaws that forced me to redo the same email multiple times. The risk of making mistakes, always repeating the same e-mail, increased every time. With Sendinblue, however, I have no problem. Its simplicity allows me to delegate many tasks. If it had been complicated to use, I would have had to waste too much time following all the campaigns.
Sendinblue's in-built CRM is what I like the best.This has helped to track and organize customer information and day to day interactions with them. It requires no installation and it also helps to segment our contacts into multiple categories , based on specific characteristics like channel of acquisition and other characteristics like conversion channels.
Am generally okay with the quality that my team has been able to derive off Sendinblue. Especially as it concerns deliverability and marketing automation.
Sendinblue is the major email marketing software used by my company. Asides from standard email marketing benefits, Sendinblue helps manage our mailing contact list and even co-ordinate our presence on specific social media platforms. In all, Sendinblue integrates our entire email marketing campaign management process for maximum productivity.
Easy to build and prepare professional and engaging email campaigns. Simple to copy great campaigns and resend them.
Nothing- it's great. There are no issues with this platform.
Benefits: easy to track opened emails, clicks, etc.
We use SendInBlue because it's really easy to create an email with variables. The best part is the schedule and lists option!
There's no reduction for non-profit organisations and we lose a lot of opportunity due to the mantaining cost (we only use free plan).
Sendinblue helps us to send newsletter and personalized emails to our community. We used to lost a lot of time sending emails, now it's really easy and fast.
Emails sent by my website to customers have been consistently sent by Sendinblue since switching. I have tried several other SMTP services, and all have their issues needing attention.
Since I began using Sendinblue a few months ago to ensure that emails from my website get sent consistently, I have had no serious issues. If there were something to dislike, I would say it.
The main issue I had when I found Sendinblue was that emails sent by my WordPress website were not delivered consistently. Since using Sendinblue, I have had no problems and can count on email delivery.
Handy email editor with the ability to customize fields for the entire database. The stats are precise and the backoffice is easy to access. The possibility of using the SMS platform in the same place is also very practical
You have to do a lot of configuration to have emails that leave well but this is the case for all solutions. Team management is not optimal with a specific level of rights.
Sending transactional email and newsletters. But also SMS for cross communication Database segmentation for accurate mailings. Well designed stats. serenity of the quality of emails sent
Sendinblue application is easy to create beautiful campaigns, import contacts and track results. It's was very easy to setup application with the help of their support team. I like how it fairly cheap to use and maintain this application.
Sendinblue is one of most stable an reliable email marketing application. It's very affordable for any organizations size. No dislike at all.
Sendinblue is fairly cheap to use the application. Technical support is very helpful especially during implementation stage.Blasting of emails is very fast and aslo your are able to schedule them very well.
Sendinblue has assisted alot in sending email campaigns and newsletters. It's have very helpful insights and detailed analytics that have enables us to improve on our email marketing strategies. Scheduling and personalizing of emails aslo works very well with this application.
It's has been a great product Nothing to hate about it so far. It's has been running very smoothly .
Sendinblue has been very effectient tool in our marketing department. It's simple to use with great user interface. It's very affordable and email delivery is very fast.
Email marketing on sib is second to none
I yet to find something I dislike on sib
A whole lot. Being able to fully customize marketing elements has helped my team and I send out attention-grabbing content and collect data and feedback is great
The support was excellent. I was in a hurry & I switched from another platform, so did need support, which I should say was extremely good - quick as well as to the point.
They had an issue with a shared IP being listed, which lead to delay in sending as well as bounced messages, but that issue I am assured is solved.
I have a huge email database & Sendinblue is one of the cheapest ways for email marketing as per what I have checked.
I liked the way they answer me, always solving my problems, making sure that i keep using their software.
i thing they take 1 or 2 days to answer, i dont dislike it, but is the only thing that is not perfect
now i can send e-mail for more people then i used to, i can get more contatcs in my company
Bonjour à tous, Sendinblue permet de créer une campagne e-mail rapidement. L’interface de création de votre message graphique est vraiment sympa. On peut faire réellement tout. Sendinblue propose un module d’inscription (d’enregistrement) à votre Newsletter à intégrer sur votre site WordPress. On peut importer des fichiers de contact (au format csv) et les ranger dans un ou plusieurs dossiers spécifiques, on peut saisir, aussi, chaque contact, un à un. Pour l’envoi d’un mailing, on peut le programmer facilement. Le plus intéressant, c’est l’analyse : Mon email a-t-il été ouvert, si oui, la personne a-t-elle clické sur le lien de mon site internet ? Et important pour moi, si la personne ne veut plus recevoir un email de ma part, elle se désinscrit ! Je n’ai pas testé les campagnes par SMS. Merci pour ce service. Bien cordialement. Franck THOUREL
Peut être une information en cas de non distribution d'un contact.
Avoir pu réaliser gratuitement mes premieres campagne d'e-mailing, une création facile des messages (avec intégration logo et image), récupération simple de mes contacts et planification des envois, pour ma petite entreprise c'est important.
La célérité avec laquelle ma préoccupation a été traitée.
Pour le moment, rien. J'apprécie beaucoup l'assistance.
Je ne recevais pas le code de validation de mon profil par SMS. L'assistance a alors validé le profil avec les informations nécessaires.
I am really very impressed with the customer service Sendinblue provides. Quick and apt. Also, when it comes to customers' privacy, they are very serious about it and always checks if things are going properly. It has all the necessary features for email, SMS marketing, automations etc. All in one place.
There's nothing much to dislike. The rooms for improvement are the notification area and the settings UI. Also the infographics on email stats could be a little more refined.
I am using Sendinblue primarily for email and SMS campaigns. I found their email templates quite helpful, even with the free plan. SMS campaign has all the necessary features, supported by respective country.
Their free tier is not trial version, is real with full functions. I have tried many others autoresponder, but still come back with this.
I think they should improve on their sign up form for website code selection section.
Great transactional email with good deliverability
I have been using Sendinblue for a while very good platform for interacting with my customers. It’s very helpful for SME (Small and medium-sized enterprises) to easily interact with their customers even if they are on a small budget. It provides you with an all-in-one email and marketing platform. Their email interface is pretty easy to use and additional features like the Sendinblue Tracker script can automate your work and can easily save your time. Their dashboard is very much organized and easily customizable so things remain neat and clean and don’t mess up.
Their paid plans are pretty costly and also if you’re not using your account for some time, it gets automatically deactivated. They need to improve their customer support service, it should be fast and on time , I think they can really improve in this area.
My experience of using Sendinblue was great. It’s really a joy and sigh relief that this software is helping a lot to small business owners like me who can easily manage and communicate directly with their clients without wasting their time and money. Their free plan is much sufficient, the template builder is very much easy to compose emails. The biggest fear for any small businesses is that their emails will directly go to the junk box and never get received by the customers, this issue is cleverly solved by the Sendinblue team by making sure that your emails go to the inbox rather than spam. The google analytics integration feature is really a helpful. It’s like a power packed all in one marketing platform with additional helpful features that can easily automate your marketing business. Few things are needed to be improved in the software like their expensive paid plan’s and improving their customer support services. But otherwise, my experience is very good with Sendinblue.
Sendinblue is a very easy-to-use email marketing software. I am using it for my website email campaign. It has a drag and drop email editor, and you can easily create an attractive email campaign for promotion and marketing. It has both free and paid plans, so you can start with free and test their service. You can store as many contacts as you like; you need not to worry about the growing list of your subscriber. Their template library is vast, and you also can save your campaign as a template/draft for the future. Email delivery is also speedy. They provide a detailed analysis of every campaign — overall cheap and best service.
Although they offer a free plan for testing and start, and it is sufficient but if you want to use paid plans, that are pretty costly. They de-activate your account if you forget to use it for a while. Support is also not up to the mark.
Sendinblue is helping me to interact with my website users; I am periodically sending campaigns and engaging my users. It helped me to grow my website users. With the analytics, I can understand what users want.
This platform is robust and easy to use and offers so much value to new entrepreneurs and small businesses. I like how they support and innovate regularly. The platform is also pleasing to look at.
I think working with subdomains or websites could be much easier. I also think team management or subaccounts could be easier too. I would also like to see more integrations.
Small business email marketing and developing newsletters for readers. I am still moving around the app and learning more about it when i can. I think it is a great one stop solution.
Easy interface to use for beginners like me A lot of ready to use emails and landing pages templates Best tool that you can use to lunch looklike Facebook ads
What i dislike is you must upgrade your plane to use facebook ads features Needs more improvement in email templates designs Sometimes website lagging when you add your contacts
The mais proplems is that the most of sendinblue alternative are expensive But here you can send 300 emails daily and that's just perfect for my small business
I can get the word out and sell more with sleek email messages that I can design in no time.
What I dislike about SendinBlue is not finding about it sooner.
The problem I solve with SendinBlue is designing friendly e-mails that work better than traditional ones.
Super accueil, solution trouvée très rapidement
rien, tout était parfait, une plateforme à recommander
Problème de configuration de compte, solution directement trouvée
I used it for several months and I used also other similar but for price and usability, there are no competitors. The way to import, categorize and export the contacts is very easy with a lot of functionality. The customization of the email for creating the templates is easy and also the reports are very accurate, giving a view of the entire campaign. This is very useful for pointing to the next steps and adjusting the aims.
The SMS services are still too expensive, with no big differences from other competitors.
I could reach many customers and keep updating them about the news and offers in an easy way, also programming the campaign to be sent in the right window hours.
The design platform is fantastic - you get so many options for your custom design of every email. It is also effortless to use, so you do not feel like you need to make a basic/simple template. I love that you can store an array of your own content to come back to for each email. Additionally, Send In Blue has amazing client support. There have been a few times that I send in a service ticket and someone replies to me within 2 hours and I can go about my design. I love it.
None. Our company is 6 years old and seen 3 different email creators, this is by far the best one we have ever used.
I love the data that you can pull out of sending an email to your clients. When you look at the mail report, you can extract precisely what recipients are engaging with (i.e. a link, a photo,). You can also pull data on who opened it or who has unsubscribed -- all helpful data to collect .
Très simple à utiliser et à configurer, et une api très facilement à mettre en place.
Manque la possibilité de créer des multicomptes utilisateurs (pour divers clients par exemple)
Envois d'emails et de campagnes SMS. Rapidité et facilité d'emploi. Gagne du temps pour faire bien.
Pouvoir créer ses emails simplement avec la création de template simplifiée.
L'ajout de l'aperçu d'une vidéo n'a pas fonctionnée
Nous pouvons créer des campagnes professionnelles
It would be interesting to have a greater diversity of templates
To date, fulfills all the functions it promises, which has made me fully satisfied,
Quick and fluid creation of new newsletters.