Campaigner Email Reviews: 3.7/5 — Good for the Price

Campaigner publishes its whole price curve on a slider, which makes two things visible that most email platforms leave buried. The first is ordinary: cost per contact falls steeply with scale, from $14.00 per 1,000 contacts at a 1,000-contact list to $4.09 at 100,000. The second is not: the premium for the Advanced tier — the only one with automation — is widest at the smallest list. At 1,000 contacts Advanced costs 2.5× Essentials; at 40,000 it costs 1.46×. Automation is proportionally most expensive for the senders least able to afford it.

• What it is: An email marketing platform with automation, segmentation and SMS.
• Best for: Mid-size senders who need multi-path automation.
• Pricing: From $14/month at 1,000 contacts; scales with list size. Verified August 2026.
• The honest catch: Automation requires Advanced, and it is priciest on small lists.

What Is Campaigner?

Campaigner is an established email marketing platform covering campaigns, automation, segmentation and reporting, with a separate transactional SMS/MMS product alongside the marketing one.

It sells three tiers. Essentials covers the fundamentals — drag-and-drop editor, HTML editor, email templates, detailed campaign reporting, A/B experiments, dynamic content, merge fields, content blocks, conditional content and RSS feeds. Advanced adds the things that make a platform rather than a sender: automation workflows, both simple and multi-path, advanced segmentation and advanced personalization. Custom is quote-only, adding a dedicated account manager and deliverability consulting for high-volume senders.

Two details worth noting up front. Campaigner offers a genuine currency selector — USD, CAD and GBP — rather than guessing from your IP, which several vendors in this review series do not. And both published tiers offer “Start for Free”.

How Campaigner Works

• Priced by contact count, adjustable on a slider.
• Three tiers — Essentials, Advanced, and quote-only Custom.
• Automation is Advanced-only.
• Currency selector for USD, CAD and GBP.
• Free start on both published tiers.
• Separate SMS/MMS transactional product.

Campaigner Pricing

Read directly from Campaigner’s own contact slider, in USD per month.

What actually decides your cost:

• Automation is Advanced-only, and it costs most — proportionally — on the smallest list. Essentials has no automation workflows at all. To get them you move to Advanced, which at 1,000 contacts means $35 against $14 — 2.5 times the price. At 40,000 contacts the same upgrade is 1.46×, and at 70,000 it is 1.43×. A small business wanting a welcome sequence pays the steepest relative premium in the entire price list. If automation is why you are shopping, price Advanced from the start rather than budgeting from the $14 headline.
• Cost per contact falls by 3.4× across the range. $14.00 per 1,000 contacts at a 1,000-contact list, $7.20 at 10,000, $4.09 at 100,000. This is normal for email platforms, but it is worth seeing plainly: the smallest senders pay the most per subscriber, and growth is rewarded steeply. Between 1,000 and 10,000 contacts — a tenfold increase in list — the bill rises only about fivefold.
• The curve is not perfectly smooth, so check your own number. The Advanced premium falls from 2.50× to 1.43× as lists grow, then ticks back up to 1.59× at 100,000. Essentials’ per-1,000 cost likewise dips at 10,000 ($7.20) before rising slightly at 15,000 ($7.27). Because pricing moves in bands rather than a clean formula, the sensible move is to set the slider to your actual list size and read both tiers rather than interpolating from the numbers here.
• List size, not send volume, is the meter. Pricing is set by contacts stored, so a large list emailed rarely costs the same as a large list emailed daily. Pruning inactive subscribers is therefore a direct cost saving as well as a deliverability one — at 100,000 contacts, cutting 20,000 dead addresses saves real money every month.
• Essentials is a capable sender, just not a marketer. It includes the drag-and-drop and HTML editors, templates, A/B experiments, multivariate testing, dynamic content, conditional content, merge fields and RSS feeds. That is more than a bare tier usually offers — the gap to Advanced is specifically automation, advanced segmentation and advanced personalization, not basic capability.
• Custom is where deliverability support lives. A dedicated account manager and deliverability consulting are Custom-only, alongside the full feature suite. For senders at a scale where inbox placement is a revenue issue rather than an annoyance, that is the tier — and it is quote-only, so expect a sales conversation.
• The currency selector is a small but real courtesy. USD, CAD and GBP are selectable rather than assigned. Elsewhere in this review series we found vendors geo-pricing with no override, and one charging the same numeral in euros as in dollars — about 15% more for European buyers. Campaigner lets you choose.
• The affiliate link lands on a campaign page, not pricing. /go/campaigner-email returns 200 and resolves through PartnerStack to try.campaigner.com/powerful-email-marketing/ with the partner key intact. Attribution works correctly; the destination is a marketing landing page rather than somewhere you can compare tiers, so you will need to navigate to pricing yourself.

Who Should Use Campaigner

• Mid-size senders needing automation. The Advanced premium is most reasonable from about 25,000 contacts.
• Businesses wanting multi-path workflows. Simple and multi-path automation both sit on Advanced.
• Senders who also need SMS. A separate transactional product covers SMS and MMS.
• UK and Canadian buyers. Native GBP and CAD pricing rather than a conversion.

It fits poorly for very small lists that need automation, where the 2.5× premium bites hardest; for senders who mail infrequently, since pricing follows list size rather than volume; and for anyone wanting a permanently free tier, which this is not.

Honest Pros and Cons

Strengths

• The full price curve is public via the contact slider.
• A genuine currency selector — USD, CAD, GBP.
• Essentials includes A/B and multivariate testing, often withheld elsewhere.
• Conditional and dynamic content on the entry tier.
• Cost per contact falls to $4.09 per 1,000 at scale.
• Free start on both published tiers.

Limitations

• No automation whatsoever on Essentials.
• Advanced costs 2.5× Essentials at 1,000 contacts.
• Priced on list size, not sends.
• Deliverability consulting is Custom-only.
• Custom pricing is quote-only.
• The affiliate link skips the pricing page.

Campaigner Alternatives and How It Compares

• Mailchimp is the default for small senders and includes basic automation lower down.
• ActiveCampaign is the automation specialist, generally at a higher price.
• Campaign Monitor competes closely on design and templates.
• beehiiv targets newsletters and creators rather than general marketing.

The Verdict

Campaigner does something genuinely useful with its pricing page: it puts the entire cost curve behind a slider, so you can read the real price at your own list size instead of extrapolating from a headline. More platforms should.

What that transparency exposes is a structural point worth understanding before you buy. Automation lives only on Advanced, and the cost of moving there is not constant — it is 2.5× Essentials at 1,000 contacts, 1.72× at 10,000, and 1.46× at 40,000. In other words, the smaller your list, the more disproportionately you pay for the feature that most distinguishes a marketing platform from a mailing tool. A 1,000-contact business wanting a welcome sequence faces the worst ratio on the page; a 40,000-contact business faces the best. If automation is the reason you are here — and for most people evaluating an email platform, it is — budget from Advanced, not from the $14 that leads the page.

The other curve runs the usual way and is worth knowing in absolute terms: $14.00 per 1,000 contacts at the bottom against $4.09 at 100,000, a 3.4× difference. Since the meter is list size rather than sends, that also makes list hygiene a direct financial lever — culling unengaged subscribers cuts the bill immediately, which is a rare case of the commercially sensible thing and the deliverability-sensible thing being identical.

Credit where it is due elsewhere. Essentials is not a hobbled tier — it carries A/B and multivariate testing, dynamic and conditional content, merge fields and RSS, which several competitors reserve for higher plans. The gap to Advanced is specifically automation and segmentation, honestly drawn. And Campaigner offers a real currency selector across USD, CAD and GBP rather than deciding for you by IP address.

Set the slider to your actual number, read both tiers, and decide on the Advanced figure. That is the price of the product you are actually buying.

FAQ

How much does Campaigner cost?

It depends on list size, and Campaigner publishes the whole curve. At 1,000 contacts, Essentials is $14/month and Advanced $35. At 10,000 it is $72 and $124; at 40,000, $238 and $347; at 100,000, $409 and $649. A quote-only Custom tier sits above both. Prices can be shown in USD, CAD or GBP, and both published tiers offer a free start.

Does Campaigner’s cheapest plan include automation?

No. Essentials has no automation workflows at all — those begin on Advanced, along with advanced segmentation and advanced personalization. Essentials is well equipped otherwise, including A/B and multivariate testing, dynamic content, conditional content, merge fields and RSS feeds. If you need a welcome series, abandoned-cart flow or any triggered sequence, Advanced is your actual starting price.

Why is Campaigner’s Advanced tier relatively more expensive for small lists?

Because the two tiers converge as lists grow. At 1,000 contacts Advanced costs 2.5× Essentials ($35 against $14). By 40,000 contacts the same upgrade is 1.46× ($347 against $238), and at 70,000 it is 1.43×. The absolute gap widens but the ratio narrows, so a small sender pays the steepest relative premium for automation. Anyone under about 10,000 contacts should weigh that ratio carefully against competitors that include basic automation at entry level.

Is Campaigner priced on contacts or emails sent?

Contacts. The slider on its pricing page sets the number of contacts, and the price follows from that regardless of how often you mail them. That means a large, rarely-mailed list costs the same as a large, heavily-mailed one — so removing inactive subscribers reduces your bill directly, in addition to improving deliverability.

What does Campaigner’s Custom plan add?

The full feature suite, plus dedicated account management and deliverability consulting. It is aimed at senders operating at a scale where inbox placement materially affects revenue. Pricing is not published — Custom is a “talk to sales” tier — so expect a quote rather than a rate card.