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Kit Email Marketing Software logo
Kit
4.4

( 193 )

(Formerly ConvertKit)
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Kit Reviews: 4.4/5 — Solid Choice

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to Stripo?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
Kit Media
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Kit Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 04, 2026
Kit Email Marketing Software logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jun 21, 2019
 Source
Overall Rating:
3.0
Katelyn T. avatar
Katelyn T.
Nanny
Share
"Not worth the price"
What do you like best about Kit?

Easy integrations with other platforms and programs

What do you dislike about Kit?

It’s super expensive and I don’t find that they have many more features than free email marketing programs

What problems is Kit solving and how is that benefiting you?

Organizing my email lists

Small Business (50 or fewer emp.)
May 25, 2018
 Source
Overall Rating:
3.0
JW
Jamie W.
Founder
Share
"Easy Email Automation"
What do you like best about Kit?

Simple and Easy to use Platform, particularly like the sequence email portion and option to use tags. List management is easy to manage.

What do you dislike about Kit?

Too much white space on Forms and Landing Pages, hard to design email templates, forms and landing pages.

What problems is Kit solving and how is that benefiting you?

Simplify email campaigns and lists.

Small Business (50 or fewer emp.)
Jan 31, 2018
 Source
Overall Rating:
3.0
JK
Joanna K.
Marketing & Communications
Share
"Convertkit for a start email marketing platform"
What do you like best about Kit?

Convertkit is fairly simple to use for email marketing. Building templates, emails, and segmented lists is pretty straightforward.

What do you dislike about Kit?

The forms, landing pages, and triggers, require a bit more developer skills if you want them to look anything different than generic Convertkit material. It gets a little complex but the Help Center is generally a good resource.

What problems is Kit solving and how is that benefiting you?

We are looking for low cost solutions to sending targeted email campaigns by our different segments.

Mid Market (51-1000 emp.)
Dec 06, 2023
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Ok solution for solopreneurs or very small businesses needing marketing automation but not others"
What do you like best about Kit?

It's low cost Affordable Billing options are good

What do you dislike about Kit?

Not very user friendly or intuitive Doesn't integrate with ANYTHING else (technology wise, we have to use zapier zaps to connect it to our CRM)

What problems is Kit solving and how is that benefiting you?

Email automation sequences and forms We also use their visual automations to connect a form to an email sequence We can download subscribers to forms and see basic reports on how people are engaging with our email campaigns

Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
2.5
JS
Julie S.
Company D Irector
Share
"Not for newbies, but no doubt great for growth"
What do you like best about Kit?

CK have a help desk which is responsive in good time. There are lots of tools to use and regular improvements are made.

What do you dislike about Kit?

Personally, I found it complicated to manage all the moving pieces. Maybe because I was still learning the mechanics of online marketing.

What problems is Kit solving and how is that benefiting you?

When I first signed up for CK I paid annually as there was no free subscription offer. I was paying for things my business did not need at the time. It now has a free level and I now have a free account whilst I transition over to another supplier that suits my needs better.

Small Business (50 or fewer emp.)
Nov 04, 2019
 Source
Overall Rating:
2.5
Kelley B. avatar
Kelley B.
Lead Editor
Share
"Meh"
What do you like best about Kit?

One of the advantages of using Convertkit is the organizational aspect. I managed several email marketing campaigns for a client, and I had the ability to maintain each one with the dashboard.

What do you dislike about Kit?

I wish there was a feature that would allow you to work within a post, but also allows you to actively scroll the content listed on the left.

What problems is Kit solving and how is that benefiting you?

The ease of managing campaigns in one space has proved to be very helpful to me, and the client.

Small Business (50 or fewer emp.)
Nov 01, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great delivery, mediocre support "
What do you like best about Kit?

If you are a SMB and looking to send on a non-white labeled email platform this is a good choice. They obtain great delivery and keep a clean reputation.

What do you dislike about Kit?

Customer service is among the worst I have seen in the industry. Weeks go by without a response. Additionally, delivery team is very vague on what they expect to from you (stats and content) which makes it hard to be a responsible mailer.

What problems is Kit solving and how is that benefiting you?

Achieving delivery to hard to reach subscribers

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Too Simple"
What do you like best about Kit?

The graphic designs for templates were an attractive aspect of the product.

What do you dislike about Kit?

Not good with CRM needs were not available at the time of purchase; and it cost too much to upgrade.

What problems is Kit solving and how is that benefiting you?

The graphics design for templates; they are intuitive to use.

Small Business (50 or fewer emp.)
Jun 05, 2021
 Source
Overall Rating:
1.5
Francis P. avatar
Francis P.
Ceo & Founder
Share
"Ok for beginners to email marketing but not for the longer term."
What do you like best about Kit?

ConvertKit is easy to use and has some nice integrations to Wordpress, WooCommerce and other applications making targeting and segmenting your customers and prospects easily. This is a huge benefit over other email providers. Eg I can market to all customers that have purchased a specific product or not purchased a specific product.

What do you dislike about Kit?

Adding Emails: You can only use their forms/apps to add customers/prospects to ConvertKit or you have to manually upload them. They do have their own API to allow you to custom build integrations but unlike every other mailing provider with an API, this doesn't include the ability to add people?! So when I realised that their Wordpress app didn't support people registering a Wordpress account and ticking a box to register to a mailing list I thought I would be able to do so via the API. But you can't. So its great if you are small or just want it to do simple out of the box things but anything slightly out of the ordinary or wanting to integrate to a system they don't support? Then you are stuck. So I'm having to manually add in the email addresses into Converkit which is just crazy. Support: Support is quick to respond but their knowledge is very basic. Even though they have an API multiple support people thought an API was their forms you can create an embed on your website?! It took me several weeks to try and get them to understand what I was trying to do with the above. Broadcasting emails: The email template editor is VERY basic and I'm using the new and improved one. Just little things you think they would support but don't. Like being able to upload two images side by side. Or reducing the crazy text padding around text. Price: Seems to be over-priced compared with other competitors. I'm on a $290/yr plan for 1000 contacts and this doesn't even include deliverability reporting.

What problems is Kit solving and how is that benefiting you?

Providing a quick, fast way to send segmented emails to my customers and prospects and provide drip campaigns so I can put customers onto an email journey once they become a customer.

Small Business (50 or fewer emp.)
Apr 13, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"So much to love....and hate about ConvertKit"
What do you like best about Kit?

I love the visual automations and tagging. I've used plenty of email marketing tools before -- Mailchimp, Drip, HubSpot -- and ConvertKit is powerfully easy.

What do you dislike about Kit?

Technical problems. So. Many. Technical problems. My story: So I thought everything was humming along fine until I started getting emails and comments from my subscribers: 'Hey pal -- where's part 2 of the 3-part course I signed up for!' It seemed that folks in certain sequences weren't getting their emails. In fact, some subscribers weren't even getting welcome emails! So I complained to support (nice folks) and they said someone was on it. Well 11+ days later and none of the problems have been fixed. So it looks like I'm gonna have to switch to a more reliable email marketing system -- which sucks. Because it was easy to use. Also: I dislike how when someone finishes a sequence, they call it a 'unsubscriber'. Makes things super-confusing.

What problems is Kit solving and how is that benefiting you?

If it works properly, it makes it easier to build complex email automations.

Small Business (50 or fewer emp.)
Jan 16, 2024
 Source
Overall Rating:
1.0
ZF
Zak F.
E
Share
"Why I left Convertkit after just 45 days (and ate $750)"
What do you like best about Kit?

Maybe the simplicity of the platform could be seen as an asset?

What do you dislike about Kit?

After working with CK for a few weeks, I began to notice bugs and missing features I decided in the end I just couldn't live without, so now I've *re-migrated* back to my old platform (MailerLite, if you're curious... LOVE THEM) Here's why I left Convertkit: 1. **there's no way to organize uploaded images:** this wasn't a noticeable problem in the beginning, but the emails I sent and the more images I uploaded, it began to take longer and longer to find what I needed 2. **there's no way to embed audio:** as a podcaster, this was vital 3. **the whole automation vs. email sequence thing** was cumbersome to work with But here was the NUMBER ONE THING, the deal-breaker: 1. **there's no way to see metrics for groups or segments of subscribers:** Many of us use Facebook ads or Google ads (or just have various streams of how people find us) and it's essential that we be able to track their engagement data. I was paying $$$ GOOD MONEY $$$ to get leads on Facebook and with ConvertKit I suddenly had *NO IDEA* how this segment of subscribers was performing. I couldn't tell if they were opening my emails, let alone clicking. So I decided to change platforms for the second time in two months. It was a hell of a lot of work. I reached out to CK with my concerns and they stood really strong on their strict "30 days only" refund policy. It didn't matter that I was just 15 days past that, it didn't matter that we'd just had two major national holidays (Christmas and Thanksgiving) during that time, none of it mattered, so I had to eat the hundreds of dollars I'd spent on the annual plan. But for me and my business, I need an email platform that is easy to keep organized and give me metrics that tell me is my ads are working. Convertkit failed.

What problems is Kit solving and how is that benefiting you?

email marketing

Small Business (50 or fewer emp.)
Nov 25, 2017
 Source
Overall Rating:
1.0
Charlene M. avatar
Charlene M.
Artist
Share
"Extremely poor customer service."
What do you like best about Kit?

The Wordpress plugin makes it easy to integrate the sign up forms on my posts, pages, blog sidebar. Unfortunately, being unable to import my mailchimp list to convertkit, it is useless.

What do you dislike about Kit?

Their support is not helpful at all. After assuring me that moving from mailchimp to convertikit was "easy" and that "We'll get it working for you! :)" they refused to help when I ran into problems. They moved 171 subscribers but refused to move the whole list of 918 subscribers. Instead, they referred me to their so-called experts who want $500+ to develop a marketing strategy(which I don't even want) after wasting a week of my time.

What problems is Kit solving and how is that benefiting you?

So far, they are not solving any problems for me. Just a waste of my time. Their support is not helpful at all. After assuring me that moving from mailchimp to convertikit was "easy" and that "We'll get it working for you! :)" they refused to help when I ran into problems. They moved 171 subscribers but refused to move the whole list of 918 subscribers. Instead, they referred me to their so-called experts who want $500+ to develop a marketing strategy(which I don't even want) after wasting a week of my time.

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"TAKE YOUR BUSINESS ELSEWHERE!"
What do you like best about Kit?

The lady that contacted me to do the demo spent a generous amount of time answering my questions.

What do you dislike about Kit?

WORST CUSTOMER SERVICE EVER! You have to prove to them when you have a bigger list that you have at least 20% Open rate which is impossible and unrealistic when your email marketing ends up on the gmail promotions folder.

What problems is Kit solving and how is that benefiting you?

This is the most ridiculous email marketing company ever! The lady at the customer service chat named Courtney was unprofessional and even deleted my account even though I showed her many screenshots of my sales on mailchimp. RUDE! Will take my business elsewhere!