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Kit
4.4

( 193 )

(Formerly ConvertKit)
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Kit Reviews & Product Details

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to SendPulse?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
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Kit Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 25, 2025
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193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Aug 29, 2021
 Source
Overall Rating:
5.0
KM
Kyle M.
Book Author
Share
"Incredible, Easy To Use Products And Service"
What do you like best about Kit?

The most helpful features are the marketing products like landing page builders and forms. There are many helpful and useful templates to choose from. Plus they will help you have a site page with your own url for easy linking.

What do you dislike about Kit?

The downside is perhaps pricing canbe a bit high and the mobile landing page and form builder is sometimes glitchy. My experience with this builder onmt android smart phone has been frustrating, but on laptop it is easier than most other builders.

What problems is Kit solving and how is that benefiting you?

Convertkit has solved my issue with having visitors bIt those online visitors were not signing up nor buying. Convertkit helped turn traffic to leads and to customers. This just by using their free services and products. After becoming a paid member I have increased conversions and sales.

Small Business (50 or fewer emp.)
Aug 28, 2021
 Source
Overall Rating:
5.0
Angela S. avatar
Angela S.
Food & Travel Blogger
Share
"An All-Around Winner For Your Business!"
What do you like best about Kit?

I love that ConvertKit is not just another email marketing software. You can create landing pages, sell courses/ebooks/newsletters, etc. through the platform. It really is becoming a great one-stop solution in being able to tend to your various marketing needs.

What do you dislike about Kit?

Can't say any real dislikes because I have really enjoyed using the software to date.

What problems is Kit solving and how is that benefiting you?

I wanted an email software that was affordable, effective, efficient, and user-friendly. ConvertKit checked all of those boxes and then some!

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great email marketing tool"
What do you like best about Kit?

Ease of access and great response rate from the team

What do you dislike about Kit?

The sequence setup takes a little getting used to and could be a little more user-friendly in terms of creating lists, etc. before setting up the sequence

What problems is Kit solving and how is that benefiting you?

It's helping not only me better understand marketing funnels but also explain /show them to our clients

Small Business (50 or fewer emp.)
Jul 27, 2021
 Source
Overall Rating:
5.0
Kenny K. avatar
Kenny K.
Independant Business Coach
Share
"Great for buidling your email list and sending newsletters"
What do you like best about Kit?

ConvertKit focuses on creating. This tools makes it easy to start collecting your first leads and get those emails out to build momentum. If you want to build a following through email marketing, then this is a great tool to get started. It's easy to use, offers more than enough features that marketers and businesses will want (even if you don't need them yet when you're just starting out). I like the user interface and how you can get pretty much everything done with just a few clicks. No unnecessary steps that can confuse you, this is a straight-forward email marketing tool that's been getting a lot of updates and improvements.

What do you dislike about Kit?

Pricing is a little higher than some other tools. At least it looks like that on the surface. But you're actually NOT paying for duplicate subscribers (one email contact is only counted once even if the email subscribes to different lists/email campaigns). Other email marketing tools count the same email address multiple times. ConvertKit doesn't. One unique email address only counts as one contact, even when it's added to various email lists.

What problems is Kit solving and how is that benefiting you?

Convertkit offers simple email marketing with good deliverability. It's a modern and reliable tool for sending out email newsletters. I use it for automated email series and email broadcasts to my customers and blog subscribers. It does a good job.

Small Business (50 or fewer emp.)
May 22, 2021
 Source
Overall Rating:
5.0
Krystal K. avatar
Krystal K.
Founder And Editor
Share
"ConvertKit makes automating email campaigns so easy"
What do you like best about Kit?

I love so many things about ConvertKit, and I'm happy I made the switch. The thing I like best is how easy it is to set up automations. I have several automations setu p for my newsletter subscribers, including adding members to my email lists, a welcome series, and custom RSS feeds based on how people want to receive emails (for every post, daily, or weekly). ConvertKit makes it easy. I like the look of ConvertKit emails and forms and the emphasis on text and not using too many images also.

What do you dislike about Kit?

There was a small learning curve when I started using ConvertKit, for example learning how to use tags. But ConvertKit has lots of helpful tips and guidance in their knowledge base. Twice I had to ask for help in chat and someone responded to me within a few minutes. I needed help figuring out how to set up multiple choice checkboxes for readers so they could select which newsletters they wanted to subscribe to. The employees who responded in the chat directed me to the instructions and I was able to set this feature up easily after reading the links they sent me.

What problems is Kit solving and how is that benefiting you?

I run a local news website. My readers want choices for receiving emails. The RSS automation features offered with ConvertKit helped me serve those readers. The deliverability is excellent too, and now that I'm launching a freemium newsletter, I can use ConvertKit to charge premium subscribers. ConvertKit seems to care about user success and often offers courses and helpful emails that include tips on how to improve what you are doing.

Small Business (50 or fewer emp.)
May 19, 2021
 Source
Overall Rating:
5.0
Kate O. avatar
Kate O.
Research Fellow And Lecturer
Share
"Great way to cultivate your list, and the ConvertKit community is superb"
What do you like best about Kit?

Great customer service, support, conferences, webinars and community.

What do you dislike about Kit?

Some coding involved now and then to customize templates, but otherwise, it's absolutely perfect. Seriously.

What problems is Kit solving and how is that benefiting you?

Rethinking email marketing as a way of cultivating relationships with clients in a more targeted, helpful way (to the clients).

Small Business (50 or fewer emp.)
Apr 29, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really Amazing Email Marketing Software"
What do you like best about Kit?

When we did email marketing, especially for blog content and welcome emails to all new investors, convertkit was super helpful in creating automations and workflows for emails. It's super easy and intuitive and I believe it is priced very well.

What do you dislike about Kit?

The only thing I didn't like was that it didn't have as many integrations to crms or other tools like mailchimp might.

What problems is Kit solving and how is that benefiting you?

Automations for welcome emails and tracking open rates and such is super useful.

Small Business (50 or fewer emp.)
Apr 27, 2021
 Source
Overall Rating:
5.0
Lisa U. avatar
Lisa U.
Dog Trainer
Share
"Best email service"
What do you like best about Kit?

I love that you can create landing pages, tags, and the ease-of-use on the client side as well. For example rather than creating multiple list and paying for the same people in duplicate lists they can just get a tag added. You can also send out an email with a tag, for a launch, for example. If they want to opt in to hear about that launch all they have to do is click the button without re-filling out a form

What do you dislike about Kit?

The price is more for those just getting started, but once you grow your list the price is actually cheaper. The landing pages are not as good as lead pages. I wish I could cancel my lead pages membership and just use ConvertKit but they're not at the same level.

What problems is Kit solving and how is that benefiting you?

Having to have multiple lists in my email provider! Plus being able to automate my email marketing and drip content out to course subscribers

Small Business (50 or fewer emp.)
Apr 20, 2021
 Source
Overall Rating:
5.0
MB
Mark B.
P
Share
"I'm so glad a friend recommended this!"
What do you like best about Kit?

Not provided

What do you dislike about Kit?

Not provided

What problems is Kit solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Apr 01, 2021
 Source
Overall Rating:
5.0
KT
Kori T.
Owner And Content Creator
Share
"For All Of Your Email Marketing Needs"
What do you like best about Kit?

Not provided

What do you dislike about Kit?

Not provided

What problems is Kit solving and how is that benefiting you?

Not provided