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Drip Logo
Drip
Automate Your Marketing Flow
4.4
(459)
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Drip Reviews & Product Details

Drip Overview
What is Drip?

Connect, engage, and relate to every customer on a personal level with smarter ecommerce marketing automation by Drip.

Company Drip Global, Inc.
Year founded 2013
Company size 51-200 employees
Headquarters Minneapolis, Minnesota, USA
Social Media
Drip Categories on Findstack
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Crevio
Sponsored
5.0
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$29.00/month
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Drip Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drip Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Drip Media
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Drip Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 29, 2025
Drip Logo
459 Drip Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Dec 30, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drip has made a big difference in our conversion to sales! Thank you"
What do you like best about Drip?

It’s automatic working behind the scenes

What do you dislike about Drip?

There is a glitch that just happened today in my abandoned cart workflow but thankfully my marketing consultant figured it out

What problems is Drip solving and how is that benefiting you?

More conversions to sales

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great email service provider"
What do you like best about Drip?

Workflow automations are excellent for simple to complex automation Drip is easy and intuitive to use Great documentation and customer service The new dark mode is a great quality of life feature Designing emails is quick and easy, especially with templates Simple things like searchable form fields are everywhere, unlike some alternatives and competitors Using Drip feels quick and snappy; I'm never waiting for Drip to catch up to me

What do you dislike about Drip?

There's no way to add custom url parameters to links. It's restricted to only utm parameters (source, medium, campaign, and content) It's a little confusing that emails can be sent off as a "one off email" in a workflow or a campaign, which are separate from each other

What problems is Drip solving and how is that benefiting you?

Currently: Purchase confirmations and followups, relationship building We will definitely expand our use with the business!

Small Business (50 or fewer emp.)
Nov 10, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The More You Get"
What do you like best about Drip?

I liked all the amazing features drip has to offer in regards to email marketing and funnels.

What do you dislike about Drip?

I dont like some of the difficulties I have with integration. Also it is a little pricey.

What problems is Drip solving and how is that benefiting you?

I am able to grow my email list exponentially. I can also integrate with Shopify which is super helpful to make extra sales.

Small Business (50 or fewer emp.)
Nov 10, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Email Creator and Automations"
What do you like best about Drip?

The email creator for Drip is great, very drag and drop and customizable. The automation and workflows are also excellent. Drip really helps you visualize testing campaigns what's happening in a customer's journey.

What do you dislike about Drip?

I wish Drip had better analytics. They allow you to export and give good overall statistics, but it's very lacking in regards to creating clusters and deeper analytics.

What problems is Drip solving and how is that benefiting you?

Creating workflows for customers to go down through. Plus Drip's templates for workflows (like the abandoned cart one) are very good.

Small Business (50 or fewer emp.)
Aug 26, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Using Drip to manage my Blog Email List"
What do you like best about Drip?

I like how visual Drip is. You are able to make broadcast and campaign emails with ease. It also integrates with just about anything, which is really helpful.

What do you dislike about Drip?

I've had trouble with my campaign emails going out earlier than the time scheduled. Also, Drip changed their pricing to a cheaper price point, and didn't change what I was being charged. It felt a little untruthful to keep charging me 2x the amount. I happened to find out later, and Drip changed what they were charging me. But no credit for the months of paying double.

What problems is Drip solving and how is that benefiting you?

I am managing and growing my email list for my blog. I like that everything is automated.

Small Business (50 or fewer emp.)
Aug 25, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Love the e-commerce focus"
What do you like best about Drip?

Easy workflows to build and segment various email lists.

What do you dislike about Drip?

Does not integrate as easily as other email providers with some Wordpress plugins.

What problems is Drip solving and how is that benefiting you?

We are able to target our email campaigns to specific audiences, and we have been able to customize our messaging for each target segment.

Small Business (50 or fewer emp.)
Aug 25, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Small business owner loves drip!"
What do you like best about Drip?

I love the workflow automations and how easy they are to set up.

What do you dislike about Drip?

It's a little bit of a learning curve for anyone who isn't tech-y.

What problems is Drip solving and how is that benefiting you?

I am using Drip for a 2-year long membership site with AccessAlly integrations. I no longer have to do anything at all when a new member signs up.

Small Business (50 or fewer emp.)
Aug 25, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Positive experience with no significant complaints"
What do you like best about Drip?

I like being able to build funnels and campaigns that allow different actions to be taken depending on what the subscriber decides to do. If gives a lot of potential possibilities for making future content and communication more targeted.

What do you dislike about Drip?

I think some of the email capture forms could be more customizable and/or attractive.

What problems is Drip solving and how is that benefiting you?

It allows me to target my email list with the most relevant content for each segment. The split test feature has been useful in determining the best headlines and copy to use.

Small Business (50 or fewer emp.)
Aug 19, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The ECRM for those who want to take their business to the next level"
What do you like best about Drip?

I currently use Drip for two different brands. I love how in-depth it is and how much you can do with automation and workflows. It provides a lot of data and analytics so you can really see everything from ten feet tall. I love how they've added the ability to split test different headlines and the ability to resend emails to those who haven't opened the first one in the broadcast feature.

What do you dislike about Drip?

I've sent over my feedback with a list of improvements and they appreciated the feedback. Some of the issues I had were with the email builder. It doesn't save my settings and I constantly have to keep changing my font size and custom brand colors. These should be easy fixes so I hope they happen soon. I also wish there were more training tutorials on how to do specific tasks for their Shopify integration. Since they are looking to be the "E" CRM (E for e-commerce) you'd think they would have more training and email workflows built out than they currently do.

What problems is Drip solving and how is that benefiting you?

The major benefit of Drip is its ability to track and show you exactly each customer's journey is. I love the timeline that shows you visually what emails were opened, what links were clicked, and what items were purchased by the customer. It's helpful to analyze and see what's working and what's not. I haven't seen another CRM solve this problem like Drip does.

Small Business (50 or fewer emp.)
Aug 18, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A great and easy way to communicate"
What do you like best about Drip?

All the features are very easy to use, especially the new broadcast split testing tool. A much needed and welcomed addition.

What do you dislike about Drip?

Sometimes the interface lags and have to refresh the page, in particular when navigating the workflows. Would be great to get additional features to split testing in workflow.

What problems is Drip solving and how is that benefiting you?

Easier management of our email database, and communication with our users

Small Business (50 or fewer emp.)
Nov 13, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great platform - flexible and useful"
What do you like best about Drip?

It's an easy to use system with lots of flexibility for all my projects.

What do you dislike about Drip?

We've not used it long enough to 'dislike' anything

What problems is Drip solving and how is that benefiting you?

We are making sure that we can integrate a few softwares together and with drip it has been easy. we've used the tagging abilities to really create a great user experience.

Small Business (50 or fewer emp.)
Nov 11, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best Tool for E-commerce"
What do you like best about Drip?

Powerful automatons and segmentation. I like the tag feature and setup as well.

What do you dislike about Drip?

Steep learning curve. Pricing could be a little more transparent as well.

What problems is Drip solving and how is that benefiting you?

Automated a lot of our campaigns and follow ups, attached to Facebook audiences as well.

Small Business (50 or fewer emp.)
Nov 08, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Incredible customer support, great platform "
What do you like best about Drip?

They have incredible customer support. The fact that they have chat support available 24/7 really makes a difference.

What do you dislike about Drip?

Depending on what you're using it for, the platform itself has its downsides, but for us it was a step forward from MailChimp and getting a lot of the functionality of solutions ten times more expensive (hubspot etc) for a fraction of the price.

What problems is Drip solving and how is that benefiting you?

Email marketing, automation, lead gen form management.

Small Business (50 or fewer emp.)
Nov 06, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for customer relations & community building"
What do you like best about Drip?

The reliability, easy-to-use platform and how it integrates with many other apps.

What do you dislike about Drip?

If you duplicate an email, the links have to be removed and re-added to change them

What problems is Drip solving and how is that benefiting you?

Providing more educational content to our current fitness customers. We've realized email marketing isn't dead, and is a very beneficial tool.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Product, Super Easy Automation"
What do you like best about Drip?

Makes setting up automatic emails a breeze, plugs into EVERYTHING

What do you dislike about Drip?

I wish that the visual builder was a little more straightforward. Buttons do not wrap completely within link.

What problems is Drip solving and how is that benefiting you?

We are sending out customized newsletters using an API that we developed in house, Drip was the perfect solution!

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great app"
What do you like best about Drip?

It's a really useful email marketing tool with a different approach than other tools.

What do you dislike about Drip?

Some times you need to make an action but there is no way to copy or move it so you need to rework it.

What problems is Drip solving and how is that benefiting you?

We are giving our customers more insights about their products

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great experience with Drip."
What do you like best about Drip?

Their support team is quick to respond and account manager is very helpful. They constantly innovate new features and additions to the software and the user interface is easy to operate. We integrated our e-commerce with a custom API and the setup was not difficult for our programmers and we have the same capabilities as a Shopify or woocommerce integration which is nice.

What do you dislike about Drip?

Their liquid code for is a bit hard to understand since they don’t have an online guide so we mostly have to go through our account manager to ask what the code is for what we’re trying to achieve.

What problems is Drip solving and how is that benefiting you?

Customer engagement, attributing life time value, tracking lead engagement and tagging customers.

Small Business (50 or fewer emp.)
Nov 15, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"great email marketing software"
What do you like best about Drip?

visual editor, ability to connect to various of software, zapier etc, customer support.

What do you dislike about Drip?

connection to leadpages isn’t the best, if we want to push more advanced information like tags (or other hidden fields) together with email and name

What problems is Drip solving and how is that benefiting you?

marketing automation, customer support, centralised comunication

Small Business (50 or fewer emp.)
Nov 01, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple and Effective"
What do you like best about Drip?

Drip was very easy to integrate into our operations. The templates included gave us a number of examples that we could take and customise for our business. The automation in drip is so simple, yet so powerful.

What do you dislike about Drip?

At the begining we had a few struggles with the email formatting options, but the new email editor is great and its positive to see Drip continously improve the product.

What problems is Drip solving and how is that benefiting you?

General business broadcasts, automation to request reviews, lead magnet delivery and nurture campaigns. We are now in the process of testing the automation to identify and recover lost customers.

Small Business (50 or fewer emp.)
Nov 01, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Awesome Product, Excellent Support"
What do you like best about Drip?

The product itself is solid and robust. I have frequent product growth suggestions that they receive and I have seen several implemented. The support team is responsive and helpful.

What do you dislike about Drip?

I am looking forward to more CRM friendly features in the future. They have started to roll a few out. More to come!

What problems is Drip solving and how is that benefiting you?

Managing our CRM and email marketing in one tool. Using it for marketing on our website has been a nice surprise

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