GetResponse Reviews & Product Details
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Exclusive savings on GetResponse through Findstack Deals
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free, Paid Plans, and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing starts from $13.30/month for 1,000 contacts if you choose a 2-year contract and increases to $19/month if you want to pay monthly. The price also increases depending on the number of subscribers you want to accommodate, from 1,000 subscribers to 100,000 subscribers.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
Pricing starts at $41.30/month for 1,000 contacts (2-year contract) and up to $59/month for 1,000 subscribers for a monthly contract.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
The pricing starts at $83.30/month for 1,000 subscribers (2-year contract) and goes up to $119/ month for 1,000 subscribers if you’re paying monthly. It can get quite pricy if you climb up to 100,000 subscribers, as you’ll be paying $700/month.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
I love that customer service is always available whenever I have a question. I love the functionality of Get Response. I am able to do so much with my emails at a very reasonable price. My favorite function is the autoresponder. Get Response works for me while I sleep.
There isn't much that I dislike. If anything it would be that I probably don't fully understand the breadth of the product and all it could do for me.
Leveraging- reaching more people at a deeper level with less time and energy from me.
I have tried 2 other auto-responders and like GetResponse the best. I can schedule deliveries way ahead of time and deliver at the same time zones around the world. It tracks all my stats and I can resend to all the un-opens. I like the form that you can create that I use for my squeeze pages. I can also do split testing to optimize my opt-ins. GetResponse just works the best!
One thing I wish it did was let me program to re-send to the un-opens automatically at the time I choose. Currently it is a manual operation but I was told that this is something they are working on as well as other requested functionality.
It allows me to pre-program many emails to go out ahead of time at the time that works best for me which frees up the rest of my time for other activities.
I like that it has everything I need for email marketing and to run my regular store business. The pricing is reasonable for what they offer.
It isn't always use friendly. Sometimes I have to chat with someone to figure out something in their program. I also don't like that I can't edit a customers email address for them when they notify me to change it. Lastly,
Getting the information out to my customers and automating the process. Haven't really felt the benefits yet at the level that I am using the service
The modern email templates and the variety. I also love the auto-responder process.
Not sure how to change the design of a landing page once it is published. For example, changing to another landing page template.
Staying in touch with my email list to allow me to build my brand recognition and offer services.
I like the features as well as the top notch customer service that is displayed.
Nothing that I can think of. Get response is my favorite mail service
I am able to communicate with my customers on a regular basis. The benefit is that I can build relationships with the people on my lists and help them solve their problems.
Very intuitive, easy to create templates on the fly. I especially like the metrics available for me to analyze. GetResponse makes me money.
None - I enjoy this service. I wouldn't make any changes.
Email Drip Campaign CRM
What I like the best about GetResponse is the intuitive ease of use it provides. It takes very little time to get set up a profile and send your first email. The functionality to import large email lists is also very easy.
It takes a little while to get used to some of the terminology GetResponse uses such as an email list is considered a campaign. The front page Dashboard can be a bit cumbersome as well.
GetResponse allows us to stay in contact with our list and to send professional looking emails in a minimal amount of time.
I love the many templates to choose from; and the ease of manipulating them.
I had mistakenly subscribed for the monthly subscription but your office wouldn't give me a refund. You required me to close my account and open a new one, which is a huge inconvenience.
I am able to keep in contact with my database with newsletters I make monthly.
I like the easy to follow welcome tutorials. The drop down menus make it easy to move through whatever process is being worked on. When I have had a question it was great to call support and have a person answer my question. Saved time and keep my project moving. Outstanding customer service.
The fact that I don't know what I don"t know about the services offered. The more I have opportunity to be on their site I learn new things.
I'm working on building an online email marketing business. GetResponse gives me the ability to stay in touch with those who have responded to one of our landing page forms for receiving more information. The tools that are available with GetResponse easy to use and very comprehensive.
Their customer service is by far the best! Who else personally calls you and walks you through things and shows concern for you and your business? Give Getresponse a try...
Not a thing. Price is right. Easy to use. Several free email templates.
Getting leads from prospects
The customer service team is extremely knowledgeable and polite. They also respond quickly to to emailed questions and never seem to have trouble understanding what I am asking.
Every once in a while there is a technical glitch, and although I haven't tested it in a while, the functionality of creating and sending emails on an Ipad could be improved by integrating the IOS touch screen technology into the GR program.
Creation & function of an autoresponder which allows me to stay in touch with potential and actual customers.
i experienced easy access to the home screen and other functions from the beginning. I even got a personal call from the support team to answer my questions. There are loads of tutorials availble to learn more as you go.
I cannot figure out why pictures and graphics do not display when received by my Gmail from Get Response unless I enable pictures in Gmail every time. Other emails received to my Gmail display pictures just fine. That's it.
Building my list to communicate and sell value products and services
easy to use, easy to import contacts, good reports
the charges are high, expensive, you should sell email and databases
good marketing results, costumer engagement
I have tried many other email marketing platforms and find GetResponse to be the nost user friendly and has the best delivery/open rates.
I have not seen anything I dislike yet but should I do so, I will advise.
I am capturing more leads with the GetResponse email forms, and am staying connected with my audience using regular bulk newsletters.
Easy to use interface for designing newsletters. I also like to be able to review all of the statistics.
Not having plans between the $15 and $50 one - I'm a small business and $50 a month is more than I want to spend, but I really would like access to have my assistant have their own log in.
By setting up a month long autoresponder I've been able to answer questions for potential customers and convert them into paying customers at a decent rate. It's nice to be able to "set it and forget it."
The ease of use and analytics are great! I have used many platforms and they seem to be the best!
Honestly, there isn't anything I really do not like about GetResponse.
Everyone needs to be emailing their customers on a regular basis. I needed a platform that was easy to use and user friendly. I have increased sales by using them. The customer support has always been a problem for me, and now I have a company that will actually contact me back when I ask a question.
I like the ability to contact support via chat when I get stumped which is not that often. But when I do I can get immediate assistance.
The autoresponder can get confusing when it comes to attaching a specific web form or selecting when/how to release message.
The ability to use mass email and isolate subscribers to certain lists.
Having used another, well-known auto-responder before I used GetResponse, I found GetResponse to be less expensive with far more template options. It has an easy to use format that walks you through whatever you are setting up (template, newsletter, etc.). I'm excited to try their webinar service!
I wish there was a central contact list and that contacts could be on more than one list at once.
I am a small business owner and GetResponse helps me have the look of a much bigger company.
GetResponse is reasonably priced with great features! I love using their pre made templates to make my emails look extremely professional. My business revenue has increased since I started using GetResponse. Seriously!
There isn't anything I dislike. GetResponse does everything I need in a list building, and mass email company. They even sync well with the other companies I use.
I'm using GetResponse to stay in contact with my fans. Being a comedy hypnotist and magician, my subscriber list loves watching my magic videos. My Facebook and Twitter followers have increased as well by sending out these emails.
GetResponse combines ease of use with sophisticated ways to automate my email marketing based on the behavior and actions of people on my list. And for anyone who is designed challenged, their form and landing page builders are super helpful. Finally, their tutorials and support are exceptional.
There are always specialty features I wish any platform could add... In the case of GR, I really want to be able to automate moving people to a general list once they've received the final email in an autoresponder campaign.
I use email to develop relationships with my list, GR has great deliverabilty, and it's easy to format my emails in all sorts of ways.
