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GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
Panel transparency and automation functions. Creating processes for automating e-mail sending is very complex and understandable. Finally, the problems with delivering emails to inboxes have disappeared. Our emails no longer fall into SPAM. The comprehensible automation panel has allowed us to extend the automation process to very advanced. Building a quick promotion page is just a moment using Landing pages.
Poor integration of the Wordpress CF7 form via the official plugin. Poor itegration with ClickMeeting via API. It is not possible to send additional data from the form, except for name and email. No function: Create or Update contact. Integration through ZAPIER saves a lot of situations but is an additional cost.
Marketing Automation and high emails deliverability.
I have been using Getresponse for 8yrs with several different companies and it is definitely the best email marketing platform with the highest deliverability rates in the industry. They offer the best tools, accurate reporting, google analytics integration, e-commerce tracking, automation and conversion funnels to build our list, increase sales and engagement. The platform is user-friendly and easy to use for non-technical administrators. List hygiene and list management is a priority in Getresponse, they offer list segmentation, opt-in management, delivery monitoring, unsubscribe processing, bounce handling, and suppression lists. We have seen a significant increase in open rates and organic list growth. We receive the highest level of support and excellent customer service from our Senior Account Manager Patryk Mahlik as well as the entire support staff with 24/7hr online chat support.
There's nothing that I dislike about Getresponse it's all good! They are constantly making improvements and adding new features.
List hygiene and list management is a priority in Getresponse, we have seen a significant increase in open rates and organic list growth as compared to our previous system.
Now a days every email marketing software offer trail services for all users, and it is easy to select best marketing software for business. GetResponse is one of the best email marketing software, We can create landing page for our email campaign easily and send to multiple clients easily. It offers different marketing plan for every type of business, it provide complete information about your campaign like Pages & visitors, email track and much more , its 24/7 live chat support is very helpful for business.
We required more reporting advanced features for our business work, Its email design tool make easier our page template task.
GetResponse is useful for business growth and support team also very good to solve your query regarding emails templates features. We used GetResponse for our jobs department to hire candidate for multiple organization. We can easily create our email campaign and deliver to clients. We can select multiple beautiful email templates for business and grow organization by its help. We can integrate with magneto and WordPress easily.
That's a no-brainer: highly professional support. The fact that you can call your account manager it's a huge plus for us. Evidently, there is more. The most powerful feature that we use is the list automation. It's amazing how easy you can create a complex flow with many conditions to help segment your subscribers list. Every email marketing tool should have this feature.
The actual email creator needs improvement. It's a little buggy and clunky. It would be a big improvement to rethink the ecommerce section block. More adjustments on how the product blocks are displayed and how they react on different devices would be a huge plus. Another minus is that there is no possibility to adjust the layout on mobile in the email creator while using the drag and drop feature.
Working for a retail industry is really challenging, prices for different products are changing rapidly and you'll have to implement the campaign really fast. The campaign must be deployed in less then 1 hours. Here, GetResponse steps in. After using their tool, we have managed to decrease our delivery time by 70% (after switching from a competitor email marketing tool) and also increase our conversion rate to over 15-20%.
First of all, I like the professionalism of the Getresponse employes. They are always on top of their work, they give you fast responses and help you when you need some answers. Even if they don't have an answer at the time you contact them, they create a fallow up to other departments inside Getresponse like IT for example, and in a short time, you will get your answers. I also like that they are always coming with improvements to their product and lunches new features. This helps because as we all know, marketing always on the move and always comes up with new ideas and ways to interact with your clients, and keeping up with the times by introducing new technologies is important.
I would like that they could be more flexible in introducing some flexibility to their platform by creating a more custom one. Most of the marketing platforms are thinking their product to work with e-commerce customers but some of us there are not using e-commerce and we have other businesses. They should have some kind of platform customization so you can ask for changes if needed.
We have managed to automate our email communications. We can send now custom emails to targeted segments a reach the best potential from our communication.
Get Response is more than an autoresponder, it can really be used as as CRM. The powerfull feature allows for really deep segmentation, and we get very high open rates The customer service is really helpful and reactive I switched to GR from other vendors and I never looked back.
Changing sytems require a careful onboarding processs (cleaning your lists, warming up IPs, etc.) but this is true of every vendor.
We were looking for a flexible solution to improve segmentation, create automated scenarios, integrate with our other systems, etc. All other solutions, even the most known in the industry really fell short of expectations. With GR we really built a powerful leads and cash machine. And we just scratched the surface of what can be achieved.
Not only is Get Response intuitive and user friendly, but they are also top professionals! Their customer support services are outstanding as well! Never had an issue that they couldn't solve. Every interaction I've had has proven to be productive and helpful. They've issued a personal Account Manager to us and she has proven to be absolutely amazing. I have very much appreciated their real time responses to my emails and requests. Our account manager has helped with both technical issues as well as personalized help, tailored to my requests. Lately they've introduced a 24/7 chat and support option, thus perfecting their customer support quality. The waiting time in the chat was short - about 4 minutes, and the person i spoke to was very polite an helpful. She has provided me with the exact response i was looking for and in less than two minutes time my problem was solved!
There's nothing i dislike about Get Response. They are a top notch email marketing tool and so are their support services so far. Our Account Manager is a perfect professional!
I'm using Get Response as an email marketing tool, but I also use their Landing Pages. Fortunately, their email marketing builder is user friendly so even if you are not accustomed to building your own email, Get Response's drag and drop feature is super easy to use. Definitely recommend starting out with their drag and drop template builder.
It is a very great tool for email marketing with all the important features like analyses and reports, segmentation, automation, etc. I love their live chat support, very responsive and helpful!
Integration issues with Dreamwaver, somestimes losing the important codes when integrating DW into GR.
Using Getreponse for designing, broadcasting, analysing email blast. It has very nice looking UI and easy to navigate button. Pretty easy to learn!
What I like most about this platform is the ease with which you can create an advertising campaign, just with a few simple steps of adding a design and adding the desired text, you will have the campaign ready.
This system works best and I haven't realized any drawbacks.
With this system you can create a great landing page within a few minutes and it has a responsive design.The analytics are very helpful for tracking your results.
I have recommend Getresponse because first of all, the communication with the about service and product was very good. I have demand and requirement for the newsletter service and the company listens and suggested the best way to approach the goal. So before sign the contract, we had several discussion and online conference call for discussing. It was very helpful for understanding about the interface and the detail of the service. Most of all, the best thing of getresponse is the dedicated account manager. The dedicated account manager knows the situation of my company and suggest the best solution as well as give proper solution every time when I got question or difficulties. Also the automation is useful for send out email with proper conditions and timing. So we can expand our newsletter service with more customized and detailed.
The making newsletter template with the WYSIWYG editor is always confusing and makes me frustrated. When I edit the template with html editor mode, then come back to WYSIWYG editor then there was always many trouble. The code got changed by itself and not allowing me to use what I wanted. And obviously there's some bug on it, so I didn't change anything but sometimes it is not allowing me to save. I refresh and came back the editing page again and use same html code, then it allows. And I can't select text easily, I have to click several times and very carefully , then I can select and change. Also UI of the getresponse is not easily understandable for none technical people. I have made instructions how to use, but it wasn't that easy to understanding at the beginning. Especially it is hard to make them understood about automation system. It needed a lot of explanation but still they didn't fully understand. Documentation for developer need to be improved in my opinion. It's not easy to find the documentation, so everything I had to ask to my dedicated account manager.
We are sending newsletters to our subscribers daily to reach out more audience. And we also send out promotion email from our partners time to time. We would like to send newsletter more customized to the person who receives. For example, people who are interested in sports, only get sports related newsletters. I want to know if there's such option in Getresponse.
