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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 06, 2025
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Apr 25, 2023
 Source
Overall Rating:
5.0
Ivan B. avatar
Ivan B.
Chief Executive Officer
Share
"Integration with Google webmaster Tools"
What do you like best about Google Analytics?

Engagement measurement and optimized interactions. Thus, you will know when they scroll, click or download a file. Connection to BigQuery. You can export your data to the tool quickly and easily. In addition, you will be able to access the information whenever you want and carry out efficient and detailed analyses. cookie free

What do you dislike about Google Analytics?

I would like to be able to cross some metrics to extract reports that do not exist by default The GA4 integration with GSC is very complex. Actually before it was a couple of steps now you should see a tutorial on websites external to the Google help system, you should review this

What problems is Google Analytics solving and how is that benefiting you?

Data analysis to improve web usability. You can export your data to the tool quickly and easily. In addition, you will be able to access the information whenever you want and carry out efficient and detailed analyses.

Small Business (50 or fewer emp.)
Apr 25, 2023
 Source
Overall Rating:
5.0
BB
Bhabisya B.
Content Creator
Share
"A software everyone should use"
What do you like best about Google Analytics?

Google Analytics has helped me a lot since I started using it. I love everything about it; I can see where my visitors are from, and how they came to my site. And if someone purchases something, I can know which pages they visited and for how long they were on that page.

What do you dislike about Google Analytics?

One thing I recently started not liking about Google Analytics is that they are soon stopping support for their Universal Analytics. I must use Google Analytics 4 (GA4), which I didn't like due to the whole new interface.

What problems is Google Analytics solving and how is that benefiting you?

I have been using Google Analytics to know about my website visitors, like where they are from and which pages they are visiting the most.

Mid Market (51-1000 emp.)
Apr 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Comprehensive Analytics Tool - That Too Completely Free!"
What do you like best about Google Analytics?

Seamless integrations with its family tools like Google Tag Manager, Google Ads, Big Query, etc. Especially its new GA4 version with event-based tracking and custom reports plays a vital role in more insightful reporting and user-behavior understanding.

What do you dislike about Google Analytics?

Sometimes, there will be data discrepancies while processing big data. And GA4 keeps on updating and improving day by day. Looking forward to its complete suite.

What problems is Google Analytics solving and how is that benefiting you?

It helps me understand what brings business to our clients and what does not. Attributing the conversion to the channel greatly helps to conclude which channel performs weel for any business.

Small Business (50 or fewer emp.)
Apr 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Analytics and performance of website and google ads"
What do you like best about Google Analytics?

How easily it integrated with our site and connected with other Google features.

What do you dislike about Google Analytics?

The amount of features is a little daunting at first and can seem like too much to deal with

What problems is Google Analytics solving and how is that benefiting you?

Tracking users and traffic to our site and analyzing customers

Mid Market (51-1000 emp.)
Apr 13, 2023
 Source
Overall Rating:
5.0
TM
Tim M.
Communications Specialist
Share
"We use Google Analytics Weekly"
What do you like best about Google Analytics?

I like the ability to review a plethora of metrics for our website. We use GA to get a deep understanding of our users, where they go on our site, how they get there and how far down a page they go. We use this for multiple different types of reports and informed decision making.

What do you dislike about Google Analytics?

I dislike some of the complexity in navigating what you're looking for as well as the updates that may make certain metrics disappear if they were deemed unnecessary by Google.

What problems is Google Analytics solving and how is that benefiting you?

It's solving our problem of uninformed decision making. Previously, we would have input, recommendations and decisions based on feelings instead of analytics. By better implementing GA, I've been able to encourage our staff to use the data to make better website decisions for length, content, imagery, etc.

Small Business (50 or fewer emp.)
Apr 13, 2023
 Source
Overall Rating:
5.0
DM
Devansh M.
Vp, Finance
Share
"Mind-blowing Software for Great Insights"
What do you like best about Google Analytics?

I like the way the data of several things is presented to the person. It really helps me to get the exact data which I want for the analysis to find some great insights which help me to increase the engagement rate on the app.

What do you dislike about Google Analytics?

Sometimes, it does not provide all the data of all the different user age groups due to privacy policies. It is confusing as I would not be able to perform the analysis on that specific user age group.

What problems is Google Analytics solving and how is that benefiting you?

I have been looking for insights for an app to increase the active users count. Google analytics provides multiple datasets on all things and also provides me with an option to apply various filters. It benefitted me in increasing the active user count on the app with lower marketing costs.

Mid Market (51-1000 emp.)
Apr 10, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Insight for your business"
What do you like best about Google Analytics?

I can track user behaviour and set goals

What do you dislike about Google Analytics?

(not set) data in some of the raws., we can;t identify where did the data come from

What problems is Google Analytics solving and how is that benefiting you?

The main advantage for me is the Goal Creation got Google Ads

Small Business (50 or fewer emp.)
Apr 03, 2023
 Source
Overall Rating:
5.0
RA
Rafael A.
Founder
Share
"One of the best analytics"
What do you like best about Google Analytics?

Google Analytics is one of the best tool so you can check the stats of your business, personal website or whatever information you are looking for. Coming from Google we cannot expect nothing less.

What do you dislike about Google Analytics?

It's a little complicated to understand for a beginner but after you figure out how it works, it gets better and easy to understand.

What problems is Google Analytics solving and how is that benefiting you?

It helped our business to understand more about the internet and the users.

Small Business (50 or fewer emp.)
Apr 03, 2023
 Source
Overall Rating:
5.0
EA
Erin A.
B
Share
"I Use it Daily for My Blog."
What do you like best about Google Analytics?

I use it daily for my blog. For monitoring traffic, keywords, reporting to brands, determining my upcoming content & website updates, staying in tune to my audience, etc.

What do you dislike about Google Analytics?

I wish it was a little easier to use. It would be nice if there were suggestions on how to optimize the account and interpret different types of data for different levels of experience.

What problems is Google Analytics solving and how is that benefiting you?

It helps me track my blog sites progress, impressions, views & stay up to date on it's SEO. That way I know if my content is successful & my SEO plans are working.

Mid Market (51-1000 emp.)
Mar 31, 2023
 Source
Overall Rating:
5.0
Arpan M. avatar
Arpan M.
Growth Consultant
Share
"Simple and amazingly useful Google Analytics integration with Google Adsense"
What do you like best about Google Analytics?

Google Analytics is probably the easiest-to implement-analytics tool on the planet. Its also the most popular so it has a lot of tutorials on it which makes it really easy to implement. Basic tasks like event configuration are simple to execute. It is also compatible with a lot of other Google tools which makes it the most preffered analytics solution, atleast o begin with.

What do you dislike about Google Analytics?

Google analytics is good for traffic data but not really that helpful with user-level data and doesn't allow capturing user behavior segregated by users. It also hasn't changed a lot over the years which sometimes makes it outdated in some cases.

What problems is Google Analytics solving and how is that benefiting you?

Traffic data at page and category level. Also allows to create of audiences which then can be exported to other Google tools. Business performance has improved by simply looking at Google Analytics data on which pages are getting more traffic and where the user is dropping off.