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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
Hootsuite video thumbnail
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Hootsuite Screenshots
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Hootsuite screenshot 2
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 06, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Mar 28, 2019
 Source
Overall Rating:
5.0
AB
Alyssa B.
Graphic Designer
Share
"HOOTSUITE MAKES LIFE EASIER"
What do you like best about Hootsuite?

Hootsuite allows post to multiple social media apps all at the same time. No need to post the same thing multiple times hoot suit does it. you can schedule posts for later dates too

What do you dislike about Hootsuite?

you can only post up to 30 scheduled posts unless you buy the full version.

What problems is Hootsuite solving and how is that benefiting you?

saving time by scheduling posts ahead of time and posting to all our social media accounts with in minutes

Small Business (50 or fewer emp.)
Mar 27, 2019
 Source
Overall Rating:
5.0
Doralice A. avatar
Doralice A.
Fotógrafo Autónomo
Share
"My photographic work on social networks is recognized thanks to Hootsuite "
What do you like best about Hootsuite?

The most reliable platform I have used to expose my photographic work on social networks is Hootsuite. The benefits this software brings to my career as a photographer are amazing. Thanks to Hootsuite I can use several of my social network accounts in a single central panel, a feature that allows me to permanently evaluate how the public interacts with my post I make about my photographic work. I can keep track of how many likes and comments my publications receive, having a fairly fluid communication with my audience and clients. Hootsuite offers me options to increase user traffic through my social networks as I can program content to be uploaded to my social networks according to the hours where there are more users on social networks, I can keep my accounts on social networks active permanently and have daily content with my photographic work. One of the options that I take most advantage of Hootsuite is that it has an option that allows you to make usage statistics, being able to observe how many users visit your social networks daily, how many likes and opinions of users you have and thus take new business opportunities based on the exposure of my photographic work.

What do you dislike about Hootsuite?

Before using this software I used my social networks separately, and exposing my photographic work and tracking it was quite difficult, at such a level, that sometimes I didn't answer in time to my clients and lost business opportunities. But since I use Hootsuite all this has changed, now I can effectively track my social networks thanks to the features offered by this software, which are very complete and have not caused me problems. Hootsuite is a very complete software and with options that will allow you to manage your social networks in the best way.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has been a very effective solution to manage my social networks and this I can confirm in the use of my social accounts simultaneously, an option that only Hootsuite offers me, now I have a better relationship with my clients in social networks and I get better business for my photo editing work. Hootsuite has made my work have a better exposure and many more people know it.

Small Business (50 or fewer emp.)
Mar 26, 2019
 Source
Overall Rating:
5.0
Daniel P. avatar
Daniel P.
Art Director
Share
"Hootsuite is One of the Best Social Media Schedulers"
What do you like best about Hootsuite?

The best features of Hootsuite are the fact that you can schedule all of your posts from one place. That alone is a huge plus. Not to mention that it makes it easy to tailor your posts for whatever specific social media platform you are posting to. It is great for businesses who have a budget to invest in planning a social media calendar and scheduling a month or more of posts at a time. And it works great for individuals or even small businesses who use the free plan to post to up to 3 social media platforms at a time as well.

What do you dislike about Hootsuite?

One of the main drawbacks is that for some channels it cannot do quite as much as the social media platform itself. For example, in my experience with the free version, it has not allowed me to add multiple images to a post on Instagram. It usually just uses the first photo that I added to the post and does not include the rest. Also, for Facebook, if I've added more than one image to the post it has posted multiple posts with the same copy for each image I added. Not huge drawbacks, but just be aware that on occasions where you want to make a more "complex" post the native platforms may work better for you. Also, some of the different social media platforms have had to prevent certain streams from being allowed on the Hootsuite platform due to privacy issues, so I hope Hootsuite can find a way to work with them to get those streams back.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has saved me TONS of time by allowing me to schedule multiple posts ahead of time for a number of different social media platforms all in one place. It is very user friendly and has a decent user interface. Also, there are easy step by step tutorials and a great learning center if you have any questions about how to do something. Overall, I personally have not used a platform that has allowed me to do so much in one place, which is why I love using Hootsuite.

Mid Market (51-1000 emp.)
Mar 26, 2019
 Source
Overall Rating:
5.0
AH
Ann Marie H.
Marketing Coordinator
Share
"Hootsuite is the ish"
What do you like best about Hootsuite?

The scheduling feature is perfect. It allows our team to plan ahead and keep things flowing

What do you dislike about Hootsuite?

I feel like the scheduling calendar should be more easily accessible.

What problems is Hootsuite solving and how is that benefiting you?

Allowing flow with our social media

Small Business (50 or fewer emp.)
Mar 13, 2019
 Source
Overall Rating:
5.0
DZ
Daniel Z.
Mba
Share
"All social media in one platform"
What do you like best about Hootsuite?

I like the flexibility Hootsuite brings me to manage all the social media I use to work with my clients and personal accounts.

What do you dislike about Hootsuite?

In fact, I have not experienced any issue regarding the daily use I have with Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

I can schedule all my publications when I'm off the office or traveling.

Small Business (50 or fewer emp.)
Mar 12, 2019
 Source
Overall Rating:
5.0
Melissa C. avatar
Melissa C.
Community Manager
Share
"Muy útil para sincronizar y organizar las redes sociales!!!"
What do you like best about Hootsuite?

Me gusta mucho de Hootsuite lo práctico que es para ahorrar trabajo y para poder enfocarme en las publicaciones futuras de las marcas, siendo capaz de adelantar trabajo. De igual forma, me gusta la cantidad de plataformas que posee para programar publicaciones, tiene mucha variedad y es bastante útil. La versión gratis realmente te anima a adquirir un cuenta premium, me gusta eso. Es muy intuitivo en cuanto a los análisis que ofrece y la recolección de datos, es muy realista y los datos son todo sen tiempo real, lo cual permite un seguimiento mucho más especifico y real.

What do you dislike about Hootsuite?

He tenido algunos problemas de re-conexión de cuentas, es decir, que muchas veces se desconecta de alguna de las cuentas de las redes sociales, y no publica en dicha plataforma, incluso cuando no se ha publicado manualmente en la red social, y creo que eso debería ser algo que arreglar ya que es vital para muchas marcas tener todas las publicaciones a tiempo.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite me ha beneficiado grandemente y me ha facilitado mi trabajo como Community Manager. Al manejar tres cuentas, puede dificultarse el mantener la esencia y la organización de cada una de las marcas, y es precisamente en esto en lo que hootsuite me ha beneficiado. Este software me ha permitido sincronizar y programar las publicaciones de las marcas, los días que deben salir, a qué hora y en qué redes sociales. Me permite mantener todo organizado e igual en las plataformas sociales que manejan las marcas -que son twitter, facebook, linkedin e instagram- manteniendo la estética de cada una de las redes. Me he ahorrado mucho trabajo de igual forma al usar el software, debido a que puedo programar publicaciones que se harán los fines de semanas y no debo preocuparme por ello. De igual forma, Hootsuite es tan completo, que me ha beneficiado al proveerme de análisis y recolección de datos, para poder monitorear la posición de la marca en las redes sociales y conocer el impacto que las publicaciones han tenido, etc.

Small Business (50 or fewer emp.)
Mar 12, 2019
 Source
Overall Rating:
5.0
BP
Brittany P.
Brittany
Share
"Hootsuite is heaven-sent. "
What do you like best about Hootsuite?

The ability to schedule posts saves me so much time at work. I love how I can que my posts as far ahead of time as I like. Hootsuite makes my life much easier as I sift through articles and can so easily schedule them to post on my company's social media each day.

What do you dislike about Hootsuite?

It would be nice if there were suggested media networks to follow as you begin your Hootsuite account.

What problems is Hootsuite solving and how is that benefiting you?

Hootusite gives me the opportunity to easily discover articles from preferred sources and then schedule posts on my media accounts as I please. It even makes it easy to post to multiple accounts at a time; I am able to schedule posts to Facebook and Twitter simultaneously all the time.

Mid Market (51-1000 emp.)
Mar 07, 2019
 Source
Overall Rating:
5.0
Jordan I. avatar
Jordan I.
Digital/Field Producer & Social Media Consultant/Manager Me Time With Frangela
Share
"Great product, needs more capabilities"
What do you like best about Hootsuite?

This software does a great job of what it sets out to do. It allows you to schedule your social media quickly, and not spend all day on it. It also allows you to look through your calendars of posts, see fans interacting with your accounts, and even interact without actually going to the social media itself.

What do you dislike about Hootsuite?

Once, I had an entire several weeks worth of social media disappear from Facebook, and it was basically resolved by logging in and logging back out. This is an insane amount of lost productivity and it took me reaching out to Hootsuite to even realize it was a problem. They should have preemptively warned me about this.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me, as one person, to manage every social media account for a television show from one place. My job's number of responsibilities would be totally impossible without software like this, so I am very thankful that Hootsuite lets me schedule in advance, and most of the time have confidence that my social media is running well.

Small Business (50 or fewer emp.)
Feb 27, 2019
 Source
Overall Rating:
5.0
Kelly H. avatar
Kelly H.
Web Technology Specialist
Share
"Great Tool"
What do you like best about Hootsuite?

Everything you need to run multiple social media accounts all in one place. Especially love the ability to schedule posts to Twitter, Facebook pages, and Instagram. The feeds are all chronological which is a big plus now that Twitter and Facebook force popular posts on you instead of chronological ones.

What do you dislike about Hootsuite?

A little bit of a learning curve and not all social media platforms work with it, but that is the individual platforms fault not Hootsuite's.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts so that time and energy isn't wasted everyday on social media and doing it all from one place allows us to see when and where each post is going at a glance.

Mid Market (51-1000 emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
LB
Lisa B.
Communications Director
Share
"User Friendly"
What do you like best about Hootsuite?

Hootsuite is very easy to use and fun. It enables me to keep my audience (students, alumni, families) up to date with events and activities at the school.

What do you dislike about Hootsuite?

The Re-share feature is no longer available from IG to Facebook.

What problems is Hootsuite solving and how is that benefiting you?

I use Hootsuite to schedule posts while on breaks from school. It allows our students, families and alumni to keep up to date.

Mid Market (51-1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Casey H. avatar
Casey H.
Graduate Admissions Representative
Share
"Easily manage your social media channels"
What do you like best about Hootsuite?

It is easy to schedule out posts for my social media business accounts. I can add photos and shorten links for tracking. I do love how I can manage messages, mentions and hashtags right from the same page.

What do you dislike about Hootsuite?

I do have trouble integrating some Instagram accounts. It takes me many tries to get the accounts linked.

What problems is Hootsuite solving and how is that benefiting you?

Definitely a time saver!

Small Business (50 or fewer emp.)
Feb 19, 2019
 Source
Overall Rating:
5.0
Audrey B. avatar
Audrey B.
Senior Consultant, Organizer, Productivity Coach
Share
"Clean platform, stellar customer support."
What do you like best about Hootsuite?

I like things that are intuitive and easy to master, and Hootsuite is both of those things, most of the time. I'm also blown away by their customer service. I've had both billing and technical concerns addressed clearly and promptly, via email - just super easy and efficient.

What do you dislike about Hootsuite?

I feel like initial setup is a little clunky but really that's so not a big deal because once it's the way you want it, it's awesome.

What problems is Hootsuite solving and how is that benefiting you?

Because I can schedule my posts for all different platforms, I can really figure out which audiences I want to reach when, and then can easily execute that plan. Hootsuite enables me to plan, seamlessly, without wasting time on the logistics.

Mid Market (51-1000 emp.)
Feb 19, 2019
 Source
Overall Rating:
5.0
KF
Katy F.
Social Media Marketing Coordinator
Share
"Right-hand man!"
What do you like best about Hootsuite?

I love how vast Hootsuite is. You can use Hootsuite for social media analytics, posting, sharing or blogging, measuring your performance, content management, I can go on for days. I downloaded the mobile Hootsuite app for Android to my cell phone, as well as added the Chrome extension to my browser.

What do you dislike about Hootsuite?

I am actually having one issue currently with content that posts to my company Facebook pages. When I use the AutoSchedule feature and this includes a little backlink that will send clickers to the desired location - my problem is when I use this feature for Facebook, it does not include the Owly Link. Only on Twitter does it include the link. I contacted support but he was asking for a screenshot and at the time I was unable to further assist him with the information he needed. I will revisit and contact support at a later date.

What problems is Hootsuite solving and how is that benefiting you?

I use Hootsuite across multiple platforms including my cellular device and my desktop computer via the Hootsuite Chrome extension. I use the tool to share, re-blog, post, and create content. I also love the ease of measuring your analytics. No new vocabulary to learn or fancy gimmicks.

Mid Market (51-1000 emp.)
Feb 09, 2019
 Source
Overall Rating:
5.0
NS
Naomi S.
C Co
Share
"Best Social Media scheduler"
What do you like best about Hootsuite?

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you're posting to you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA's are working best. Hootsuite's platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

What do you dislike about Hootsuite?

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don't worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

What problems is Hootsuite solving and how is that benefiting you?

It is imperative for anyone who needs to schedule social media posts and is just really useful to also have multiple people scheduling posts

Small Business (50 or fewer emp.)
Feb 02, 2019
 Source
Overall Rating:
5.0
SL
Sarah L.
Rose Lindauer
Share
"Making life easier one post at a time."
What do you like best about Hootsuite?

My favorite part about Hootsuite is how much time it saves me. I'm running social media accounts for multiple companies, and Hootsuite ensures I get all posts quickly posted on the right accounts.

What do you dislike about Hootsuite?

The feed channels were a bit confusing to understand at first. but I got the hang of them quickly.

What problems is Hootsuite solving and how is that benefiting you?

Using the scheduling feature, I've made posts more regularly and consistent, so that my followers gain better visibility of my companies.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
Felicia R. avatar
Felicia R.
Healthcare Sig Co Chair
Share
"Great social media scheduling and analytics software for the modern marketer"
What do you like best about Hootsuite?

I love that it's an all-in-one product for busy freelancers or marketers. Also, the customer service is so easy to talk to.

What do you dislike about Hootsuite?

The analytics could be more comprehensive.

What problems is Hootsuite solving and how is that benefiting you?

Not enough time. With Hootsuite, I bring more time to my day.

Small Business (50 or fewer emp.)
Jan 14, 2019
 Source
Overall Rating:
5.0
VB
Vanessa B.
Social Media Manager
Share
"It was never easier to be a social media manager!!!"
What do you like best about Hootsuite?

Hootsuite it's a great tool for organization in the social media, even though the free version is limited to the number of platforms and number of scheduled posts, I'm still able to do up to 30 scheduled at one time, which is a lot of reach for being a free version. Also, the post previews are very useful, because let me have an idea of how my posts are going to be published, but is useful as well for planning and arranging subsequent posts. I love how hootsuite is set up in the dashboard, the home screen shows me what interest me, which makes easier the goal of being organized and efficent. I think being able to shcedule posts is key to save time, as well as it allows me to create my posts and then move on to other tasks and projects. I like that I can use Hootsuite wherever I want, I just need my smarthphone or a pc, doesn't limit me. I really like the system traffic of analysis and post in social networks, it allow me to establish the projections and be capable of measuring the growth in social networks of the brand.

What do you dislike about Hootsuite?

The editing process can be quite tedious, sometimes when something is published incorrectly, since Hootsuite can not modify it, I have to manually enter each account to change it and I think Hootsuite is designed to handle everything in one place, so they should work on that.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite it's a very versatile software that has facilitated me and my social media manager job inside the company, since we are still trying to put the brand between the competition, so being active in social media it's crucial to make the brand known but it is important to work on other aspects of the company, so I can say that this software has benefited me in: -Managing the social networks in the programming of publications, alsoproviding information on curating and content creation trough timely publications on current promotions or projects. -Also it has simplify the analysis of user data from each of the social networks I used it, to get a better idea of where to push the future marketing efforts and strategies. -Has mantain the brand active in social media without the need of being there, so the attention can focus on other aspects of the company.

Small Business (50 or fewer emp.)
Jan 14, 2019
 Source
Overall Rating:
5.0
AP
Amber P.
Associate
Share
"Social Media Planning"
What do you like best about Hootsuite?

I like that hootsuite is user friendly. They make it easy to create , edit and manage a social media calendar, and not worry about posting.

What do you dislike about Hootsuite?

I haven't found much to dislike about hootsuite besides not being able to use it with Instagram.

What problems is Hootsuite solving and how is that benefiting you?

The problems solved by using hootsuite include being able to save time by scheduling social media posts ahead of time.

Small Business (50 or fewer emp.)
Jan 13, 2019
 Source
Overall Rating:
5.0
MR
Melissa R.
Social Media Manager
Share
"Facilitates your social media management!"
What do you like best about Hootsuite?

The ability to schedule in advance across all platforms, and switch easily between platforms for moderation purposes.

What do you dislike about Hootsuite?

I don't like that I can't duplicate a post. There isn't a way to view past posts that include images. You also can't create a posting schedule with set times that posts will be scheduled.

What problems is Hootsuite solving and how is that benefiting you?

As a social media manager, I manage many different social network accounts, so before finding Hootsuite, it took me a long time to post on social media. Since I incorporate this software, my work became in something very easy, enables me to keep all our social media feeds active and relevant on my own, and I don't have to log in from each to each sepparate. I can easily schedule content for all the social networks on Hootsuite, which makes my work more efficient.

Small Business (50 or fewer emp.)
Jan 10, 2019
 Source
Overall Rating:
5.0
JM
Jasmine M.
A&R
Share
"Love scheduling tweets"
What do you like best about Hootsuite?

I was offered a 3 month trial and I can schedule many tweets for promotional purposes

What do you dislike about Hootsuite?

I dislike the website. I don’t think the interface is attractive.

What problems is Hootsuite solving and how is that benefiting you?

I have been able to automate tweets which helps me promote my radio station.

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