Previously known as Jarvis and Conversion.AI, Jasper is an AI writing tool that was created to produce content quickly. With Jasper, users can automatically generate long-form, search-engine-optimized content in seconds. The platform lets you create content in over 25 languages, making it easy to customize the content, it also lets users identify important elements in their text for easy replacement, while fonts and styles can be customized based on thousands of fonts and styles.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
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In this Jasper AI review, we’re exploring the features, functionality, and benefits of a popular artificial intelligence writing tool. In recent years, companies have rapidly begun to leverage the benefits of AI for multiple processes and operations.
Around 91.5% of leading businesses say they invest in AI on an ongoing basis. However, studies show the majority of these companies are focused on harnessing AI for cybersecurity, compliance, customer service, and support.
AI writing tools are still a relatively underutilized form of AI service, designed to empower marketing professionals and accelerate the production of high-quality content. Although the AI writing landscape is still quite new, experts say it will grow to a value of $1,363.99 million by 2030.
Jasper AI, previously known as “Jarvis”, is widely regarded as one of the best AI writing tools around. This simple solution aims to help businesses improve their writing, brainstorm ideas, and come up with new content for marketing purposes.
But is Jasper AI really as valuable as it seems? Let’s find out.
Previously known as “Jarvis”, Jasper AI is an online writing tool that leverages artificial intelligence to help users create new content, and improve their existing writing. Jasper can create content automatically, using natural language processing combined with specific inputs.
Using Jasper, business leaders and marketers can create blog posts, ads, social media posts, landing page copy, stories, and news reports within a matter of seconds.
Jasper is widely regarded as one of the best AI writing tools around, with more than 1000 5-star reviews on trusted sites, and endless positive feedback from customers. The solution produces some of the highest quality AI-driven content because it has already been trained by expert marketers and copywriters. The key advantages of Jasper AI include:
Jasper AI was released in 2021 by CEO Dave Rogenmoser, and is backed by the same team responsible for the “Proof” software.
Previously, Jasper AI was known as both Jarvis AI and Conversion.ai. However, it’s managed to maintain an excellent brand reputation, despite a few refreshes over the years. The company has also achieved some phenomenal success in the AI market within a short period.
In November 2022, Jasper AI successfully raised $125 million in Series A funding, giving it a valuation of approximately $1.5 billion today.
Jasper promises to rapidly increase the content output of marketing companies, help them to brainstorm new ideas, and ensure they can write better in every environment. The AI solution is trained to produce high-converting copy, and all of the content produced is plagiarism-free.
One of things we noticed during our Jasper AI review, is that this technology is extremely straightforward to use. Although you will need to deliver specific information to the AI algorithm to ensure you’re producing the right content, there’s plenty of guidance throughout the interface to help you. Once you sign up for a plan with Jasper AI, you can create content in 3 simple steps:
Jasper AI comes with a range of templates for users to choose from, so they can focus on building the right kind of content for each platform. Each template is optimized for a different environment, use-case, or content marketing goal.
You can search through the available templates with a keyword or simply browse through the various options offered by Jasper on the dashboard. Options range from long-form content to AIDA frameworks, Facebook ad posts, and more.
Once you’ve picked an appropriate template for your content in Jasper, the next step is narrowing down the specific information you want the content to cover. This is probably the most complicated part of using Jasper AI. You’ll need to be precise on the subjects and topics you want Jasper to cover, to ensure you’re developing the right information.
You can enter information like specific headlines or sub-headings for a blog post. It’s also worth entering information about the kind of voice you want to portray in your writing, such as “witty” or “persuasive”. Users can also include a content brief, keywords, and any other relevant information they would usually give to a blog or content writer.
Finally, once you’ve entered all of the correct information into the Jasper ecosystem, you can click the “Generate AI content” button. You can also choose how many versions of your content you want Jasper to produce, so you can explore different options to find the right one.
The system will start producing content at an exceptional speed, on the right-hand side of the page. You can then click into this section and start editing your content, using suggestions for grammar and spelling from Jasper to guide you.
Jasper AI has various levels of writing support to offer, depending on the package you choose for your service. “Boss Mode”, is the switch you can use on premium plans to enhance your writing experience, and write up to 5 times faster.
Boss mode speeds up your content pipeline by allowing you to create content 80% produced by AI and 20% edited by you. The solution also integrates with SurferSEO.com, to ensure you can use the right keywords for your content. Plus, it works with Copyscape to check your content for plagiarism.
As an added bonus, Grammarly is also included to help improve your grammar and fix spelling mistakes rapidly. Boss mode includes:
One of the things that made our lives easier during our Jasper AI review, was using AI “recipes”. These are pre-built workflows which already include a series of specific commands designed to help you create content quickly and conveniently. You can create your own recipes, and also access new recipes shared by the Jasper community.
All of the recipes you use will be saved in your “recipes” tab in the Jasper sidebar. You can get started with recipes using the featured list available on Jasper or the suggested options created by the community. Simple click the recipe you want to use, and select “run” to create a new document using the recipe of your choice.
You can also alter your recipes however you like, making changes to keywords, tone of voice, and other valuable points.
One of the biggest concerns companies have about using AI for content generation, is that they won’t get the same excellence from a robot as they would from a human. First, it’s worth noting that Jasper still needs some input from a writer or marketer in order to produce the right content. In this way, it’s not a complete replacement for your marketing team.
However, if you can get the input and framework right, then Jasper can produce relatively high-quality content. The key to success is making sure you read through what’s produced carefully. Let’s look at Jasper’s performance in a few key areas:
As mentioned above, Jasper AI isn’t an alternative for a copywriter or a comprehensive marketing team, but it can be a powerful tool for a range of use cases. Some of the people most likely to benefit from this tool based on our Jasper AI tool include:
Simply put, if you’re looking to automatically create better content at speed, Jasper might be a worthwhile investment. Just don’t expect the tool to do all of the work of content creation for you.
Part of what makes Jasper AI such a compelling choice for today’s business owners is how effective the technology is at integrating with other critical marketing tools. The solution has its own Chrome extension, as well as various integrations for tools like:
Jasper AI is an excellent AI writing assistant, but it’s far from the only solution on the market. There are plenty of other leading tools out there designed to deliver similar functionality. However, Jasper does have an edge in the current market. It offers benefits most other solutions don’t, such as:
All of the amazing functionality you get from Jasper comes with a specific price tag. There are a few different options to choose from. To begin, you’ll be able to create up to 10,000 words of content for free, to see whether you’re really comfortable with the service. Notably, however, you will need to enter your credit card details to do this.
Outside of the free plan, there are three paid packages to choose from. You can swap between monthly or annual payments, depending on your needs. However, annual plans do come with a 17% discount if you’re looking to save some extra cash.
Options include:
Every plan can be customized with an increase in word counts and the number of team members. This means the more content you produce, the more you’re likely to pay.
Ultimately, Jasper is an excellent tool for AI content writing and editing. However, like any online tool, it has a range of pros and cons to consider.
Pros:
Cons:
Ultimately, our Jasper AI review revealed that this tool could be a valuable solution for many companies struggling with content creating. It can help you to come up with unique ideas for content, and accelerate the writing process. However, it’s not the perfect way to eliminate the need for any content writers in your marketing strategy.
Jasper can improve the content produced by your team, and give you more assistance with your overall content writing plan. However, we’re not sure if it will completely eliminate the need for amazing writers in the digital marketing landscape.
I use this tool to help me come up with taglines and marketing, and content ideas for promoting my books. It's been great, otherwise, I would have to hire a marketing assistant, which would be much more pricy.
There isn't anything that I would change about Jasper.
Saving time, improving SEO, brainstorming
Using the recipe to create blogs is my favorite way to use Jasper. It helps me to get my thoughts out and I am able to get my blog written in minutes instead of days.
So far I do not have any dislikes but I think you should try it for yourself and see how you like it. Writing cold emails and blogs are the main thing I use and again so far no problems.
I have to write blogs and emails for several of my clients, and even though we may have topics coming up with the content can be hard and time-consuming. With Jasper, we are able to put out more content faster!
The user interface and experience is fantastic. Since the integration of Jasper chat writing content and producing hundreds of blogs has never been easier. It is still laid out better then any other AI writing platform.
More expensive then others but the team seems committed to continuing to provide the premier AI writing product. Some of the content gets duplicated and can be fairly generic (like most AI writers) when you use simple prompts.
Eliminating expense and speeding up content creation whether that is writing content or outlining video scripts and social media posts. Since implementing Jasper we've tripled our content output on multiple platforms.
it is incredible, with few inputs you have back several options to have fresh contents! Content improvment is super useful , also the feature explain to a child is incredible
for the moment, all is fine, i am totally satisfied. 800 characters sometimes are not enough
i can generate more contents from different point of view starting from the same inputs.i can create different post formmy team starting fromthe same inputs.
Its ability to create engaging content with the benefit of SEO.
The grammar correction feature should be built-in (come as free).
Jasper helps us to get on board quickly with writing content as it gives you creative ideas of what and how to start.
It isn't easy to narrow down what I like best to a few features. There are tons of great tools Jasper offers. For instance, Jasper rolled out workflows where you can now build custom marketing campaigns, landing pages, email campaigns and more. You can also use their custom templates depending on the project you're working on - from video scripts to blog posts to store product descriptions; you can quickly create professional and engaging content. In my opinion, Jasper's chat features rival ChatGPT and are much better. You can now ask Jasper to perform all sorts of tasks. I have him rewrite a lot of content with different tones depending on the project. And lastly, the Art feature is bar none a game changer in itself. Create artwork to accompany your blogs or even to sell on your e-commerce store - it's that good.
There's not much I don't like. Occasionally it will act a bit glitchy, especially the chat feature. It can be a bit slow some days, and some of the content it produces can get redundant if you aren't careful. However, these issues are few and far between.
I run many projects from my freelance projects and online businesses and also manage client accounts. Jasper makes it easier to handle all of these projects efficiently. With the ability to quickly create content and artwork, I can focus more on strategy and growth than worrying about tedious tasks. It's also great for clients who need help in multiple areas - such as building a website, creating content and managing social media. Jasper helps me manage everything in one place and speeds up the process.
Jasper helps to get content ideas that get me started. It takes all of the guesswork out of generating content topics, so I can focus on getting creative and delivering great content to my audience quickly. It's also incredibly easy to use and keeps learning my unique tone of writing, so the topics it suggests are tailored to me. This makes content creation much more efficient and hassle-free. Jasper is a great choice for anyone looking to save time and create professional, believable content. It takes the stress away from being constantly creative.
I tend to use only one template, the Paragraph Generator because it seems the only one really working for me and giving me the right results. Finding the others often seems too confusing for me, and I don't have time to learn them all.
Solving my insecurity about creating content. It helped me a lot to get more confident in producing content. I am much more creative and have a full-year calendar of social media.
Jasper takes content writing to the highest level. He learns your tone of voice quickly and creates unique content for any brand. I don't know what I did without Jasper all these years...Actually, yes I do. I worked harder and longer hours to research and produce content!
I'd like a more personalized payment plan. $59 per month is tough sometimes for a brand that's just stating out. And I don't always use the 50k words I'm paying for.
Jasper saves me a huge amount of time! From coming up with a topic to writing the content to creating a call to action conclusion.
I can submit a question to Jasper and get a response. From that response, I can ask additional questions to fine-tune the content needed for a variety of applications.
There are many templates, which is good, but at times confusing because I don't know which one will give me the best and fastest response. Some trial and error.
Jasper can take small bits of relevant information and create a variety of content. It helps with SEO. It makes copywriting easy. Content produced can lead to better and more educational content.
Update: The capability have improved since day one. The systems are a lot more efficient and productive. First, it started as a copywring program for marketing, ads, social media, and emails. Then they added SEO and Blog systems. Now the potential is limitless with AI assistance. I can't believe how much time this platform has saved me! I love that it creates 90% of the content for me. It's cut the time it takes to launch a new marketing campaign and create converting web pages, too.
Update: More integration with other software. I can't think of any, but they can make it work. I'm one of those people who can always find something to dislike about everything, even if it's just the most minute detail. I love everything!
All I do is type up some text then quickly send it to Conversion.AI's content improver. Sometimes it takes minutes for me to make what once took hours! I don't have to worry about my words when I hand them over to this app. It takes care of all the research, and it does a pretty good job at that too.
As soon as I started using AI tools, my content creation engine completely evolved... I tried five different solutions, but I landed on one that I think is hands-down the best out there... Jasper.ai is 10x faster than traditional marketing automation and provides you with the tools to increase engagement. To take your business to the next level, you need to use these AI tools today. With Jasper.ai, you can get timely insights into customer behavior, automate customer interactions and easily create personalized experiences based on individual user data.
I wish Jasper was directly integrated into Microsoft 365, but I'm sure that'll happen one day.
Jasper allows me to create content in literally a tenth of the time it used to take and I'm able to focus on operations instead of copywriting!
Save tons of time, helps to generate ideas and make them unique for each channel that we use
The chatbot isn't as productive as chatgpt but it's getting there
Jasper helps us deliver valuable information to our customers
One of my favorite things about Jasper are the templates and its ability to generate a lot of different types of content. The iterative writing process really works for me -- or for anyone who likes to write WITH artificial intelligence and not have the AI do all the writing. I also love the Jasper extension because I can use Jasper wherever I am online.
If you JUST want SEO optimized blog content -- Jasper isn't for you. Even though the tool asks for keywords, those keywords aren't actually the point of the content. Jasper also requires integration with SurferSEO for seo optimization. So if that's what you want, you'll have to subscribe to another tool. I have a SurferSEO subscription - so it works for me.
Jasper helps me create thought leader content faster. I'm able to outline content, and feed specifics and Jasper fills in the rest. This turns me into an editor rather than a writer.
Its better than tools like ChatGPT in my opinion. It doesn't just spit out content, the content is usually high quality.
I was an early adopter, so I'd say the things I dislike are pretty quickly resolved. That is part of working with emerging tech!
Helps us write content at scale!
Jasper allows us to reduce time creating content by helping us generate ideas and topics to write about. Saves time with AD creation and helps produce engaging captions for social media.
Right now, it works as expected. There's not much in terms of negative feedback at this time. Keep up the innovation and excellent customer service, and please don't sell to a huge mindless corporation and destroy what you have created. Stay away from Meta, Google, IBM, Comcast, and others, and keep a good thing going!
Saving time coming up with ideas and topics
It helps me with ideas, especially for email subject lines and improving content. It recommends words I wouldn't have initially thought of on my own. Jasper has been a great tool that made my writing faster.
It doesn't help me much with writing certain forms of content like an email. I am not able to use it much for long-form content like blogs. It can also get pricey.
Jasper is saving me time in writing by providing ideas I would not have thought of. It's a good jumpstart for creativity and enabled me to take on more projects.
Jasper has been fantastic to effectively produce content for advertising campaigns, e-mails, landing pages, blogs and much more. Support has always been excellent and they're constantly improving the product.
Nothing, Jasper is really providing an outstanding user experience and content quality.
Effectively writing quality content at scale, spending less time and getting better results.
Giving me a constant flow of content ideas, youtube titles etc. it's really my own copywriting assistant.
Longer outputs on jasper chat would be great for longer videos still.
It solves content idea generation. As well with coming up with great captions for social media.
I love the chat feature - allows me to use it like a personal assistant to find me richer answers than I can find using a search engine.
It can be costly to add our whole team to the platform.
Jasper helps me write SQL queries and provide ideas for content improvement as well as brand new ideas which allows me to be more productive and efficient in my work.
I love that Jasper creates content that feels like it's written by humans, plus it has the flexibility to create unique content for any client or brand while retaining a specific style of writing. The recipes included that prompt questions to write anything from meta titles to blog posts, to ad content and blog topics, make life so much easier and can save a lot of time trying to get started on writing a piece of content, by having Jasper create and let you refine it if you want.
Jasper can sometimes create double-up content, or when it's writing longer-form content, go off on tangents that aren't relevant. It seems the team has thought through this well, allowing you to provide feedback when something isn't being written correctly, and you can easily generate further chunks of writing, or pick up where it started to go off track and suggest it keep writing from there.
Jasper is helping me kick-start content writing by giving me ideas, intros and topics to write from, as well as creating the long-form content in its entirety. It's removed a lot of the headache of starting a content piece. It's also great to reword content that's previously been generated or provided by a client, to use as a variation in any other media.