Previously known as Jarvis and Conversion.AI, Jasper is an AI writing tool that was created to produce content quickly. With Jasper, users can automatically generate long-form, search-engine-optimized content in seconds. The platform lets you create content in over 25 languages, making it easy to customize the content, it also lets users identify important elements in their text for easy replacement, while fonts and styles can be customized based on thousands of fonts and styles.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
In this Jasper AI review, we’re exploring the features, functionality, and benefits of a popular artificial intelligence writing tool. In recent years, companies have rapidly begun to leverage the benefits of AI for multiple processes and operations.
Around 91.5% of leading businesses say they invest in AI on an ongoing basis. However, studies show the majority of these companies are focused on harnessing AI for cybersecurity, compliance, customer service, and support.
AI writing tools are still a relatively underutilized form of AI service, designed to empower marketing professionals and accelerate the production of high-quality content. Although the AI writing landscape is still quite new, experts say it will grow to a value of $1,363.99 million by 2030.
Jasper AI, previously known as “Jarvis”, is widely regarded as one of the best AI writing tools around. This simple solution aims to help businesses improve their writing, brainstorm ideas, and come up with new content for marketing purposes.
But is Jasper AI really as valuable as it seems? Let’s find out.
Previously known as “Jarvis”, Jasper AI is an online writing tool that leverages artificial intelligence to help users create new content, and improve their existing writing. Jasper can create content automatically, using natural language processing combined with specific inputs.
Using Jasper, business leaders and marketers can create blog posts, ads, social media posts, landing page copy, stories, and news reports within a matter of seconds.
Jasper is widely regarded as one of the best AI writing tools around, with more than 1000 5-star reviews on trusted sites, and endless positive feedback from customers. The solution produces some of the highest quality AI-driven content because it has already been trained by expert marketers and copywriters. The key advantages of Jasper AI include:
Jasper AI was released in 2021 by CEO Dave Rogenmoser, and is backed by the same team responsible for the “Proof” software.
Previously, Jasper AI was known as both Jarvis AI and Conversion.ai. However, it’s managed to maintain an excellent brand reputation, despite a few refreshes over the years. The company has also achieved some phenomenal success in the AI market within a short period.
In November 2022, Jasper AI successfully raised $125 million in Series A funding, giving it a valuation of approximately $1.5 billion today.
Jasper promises to rapidly increase the content output of marketing companies, help them to brainstorm new ideas, and ensure they can write better in every environment. The AI solution is trained to produce high-converting copy, and all of the content produced is plagiarism-free.
One of things we noticed during our Jasper AI review, is that this technology is extremely straightforward to use. Although you will need to deliver specific information to the AI algorithm to ensure you’re producing the right content, there’s plenty of guidance throughout the interface to help you. Once you sign up for a plan with Jasper AI, you can create content in 3 simple steps:
Jasper AI comes with a range of templates for users to choose from, so they can focus on building the right kind of content for each platform. Each template is optimized for a different environment, use-case, or content marketing goal.
You can search through the available templates with a keyword or simply browse through the various options offered by Jasper on the dashboard. Options range from long-form content to AIDA frameworks, Facebook ad posts, and more.
Once you’ve picked an appropriate template for your content in Jasper, the next step is narrowing down the specific information you want the content to cover. This is probably the most complicated part of using Jasper AI. You’ll need to be precise on the subjects and topics you want Jasper to cover, to ensure you’re developing the right information.
You can enter information like specific headlines or sub-headings for a blog post. It’s also worth entering information about the kind of voice you want to portray in your writing, such as “witty” or “persuasive”. Users can also include a content brief, keywords, and any other relevant information they would usually give to a blog or content writer.
Finally, once you’ve entered all of the correct information into the Jasper ecosystem, you can click the “Generate AI content” button. You can also choose how many versions of your content you want Jasper to produce, so you can explore different options to find the right one.
The system will start producing content at an exceptional speed, on the right-hand side of the page. You can then click into this section and start editing your content, using suggestions for grammar and spelling from Jasper to guide you.
Jasper AI has various levels of writing support to offer, depending on the package you choose for your service. “Boss Mode”, is the switch you can use on premium plans to enhance your writing experience, and write up to 5 times faster.
Boss mode speeds up your content pipeline by allowing you to create content 80% produced by AI and 20% edited by you. The solution also integrates with SurferSEO.com, to ensure you can use the right keywords for your content. Plus, it works with Copyscape to check your content for plagiarism.
As an added bonus, Grammarly is also included to help improve your grammar and fix spelling mistakes rapidly. Boss mode includes:
One of the things that made our lives easier during our Jasper AI review, was using AI “recipes”. These are pre-built workflows which already include a series of specific commands designed to help you create content quickly and conveniently. You can create your own recipes, and also access new recipes shared by the Jasper community.
All of the recipes you use will be saved in your “recipes” tab in the Jasper sidebar. You can get started with recipes using the featured list available on Jasper or the suggested options created by the community. Simple click the recipe you want to use, and select “run” to create a new document using the recipe of your choice.
You can also alter your recipes however you like, making changes to keywords, tone of voice, and other valuable points.
One of the biggest concerns companies have about using AI for content generation, is that they won’t get the same excellence from a robot as they would from a human. First, it’s worth noting that Jasper still needs some input from a writer or marketer in order to produce the right content. In this way, it’s not a complete replacement for your marketing team.
However, if you can get the input and framework right, then Jasper can produce relatively high-quality content. The key to success is making sure you read through what’s produced carefully. Let’s look at Jasper’s performance in a few key areas:
As mentioned above, Jasper AI isn’t an alternative for a copywriter or a comprehensive marketing team, but it can be a powerful tool for a range of use cases. Some of the people most likely to benefit from this tool based on our Jasper AI tool include:
Simply put, if you’re looking to automatically create better content at speed, Jasper might be a worthwhile investment. Just don’t expect the tool to do all of the work of content creation for you.
Part of what makes Jasper AI such a compelling choice for today’s business owners is how effective the technology is at integrating with other critical marketing tools. The solution has its own Chrome extension, as well as various integrations for tools like:
Jasper AI is an excellent AI writing assistant, but it’s far from the only solution on the market. There are plenty of other leading tools out there designed to deliver similar functionality. However, Jasper does have an edge in the current market. It offers benefits most other solutions don’t, such as:
All of the amazing functionality you get from Jasper comes with a specific price tag. There are a few different options to choose from. To begin, you’ll be able to create up to 10,000 words of content for free, to see whether you’re really comfortable with the service. Notably, however, you will need to enter your credit card details to do this.
Outside of the free plan, there are three paid packages to choose from. You can swap between monthly or annual payments, depending on your needs. However, annual plans do come with a 17% discount if you’re looking to save some extra cash.
Options include:
Every plan can be customized with an increase in word counts and the number of team members. This means the more content you produce, the more you’re likely to pay.
Ultimately, Jasper is an excellent tool for AI content writing and editing. However, like any online tool, it has a range of pros and cons to consider.
Pros:
Cons:
Ultimately, our Jasper AI review revealed that this tool could be a valuable solution for many companies struggling with content creating. It can help you to come up with unique ideas for content, and accelerate the writing process. However, it’s not the perfect way to eliminate the need for any content writers in your marketing strategy.
Jasper can improve the content produced by your team, and give you more assistance with your overall content writing plan. However, we’re not sure if it will completely eliminate the need for amazing writers in the digital marketing landscape.
I am a REALTOR and this program saves me sooo much time and frustration from trying to write my own listing remarks! I am the type of person that is short and to the point and this program allows me to put in some details about a house and turn it into something beautiful that would take me hours and hours of dread and frustration to write.
My only issue was the price but then I itemized how much time I save from using Jasper, that is no longer an issue. After all, time is money! Fair warning after you use this twice, you will be hooked.
It makes my terrible writing skills into something beautiful and well-thought-through. I can put in few words and it makes it wonderful, this saves me so much time!
It helps me with ideas, especially for email subject lines and improving content. It recommends words I wouldn't have initially thought of on my own. Jasper has been a great tool that made my writing faster.
It doesn't help me much with writing certain forms of content like an email. I am not able to use it much for long-form content like blogs. It can also get pricey.
Jasper is saving me time in writing by providing ideas I would not have thought of. It's a good jumpstart for creativity and enabled me to take on more projects.
No more writers block. Seriously. I know "copywriters" are anti-AI, but it's as good as you put into it.
Nothing. Jasper gives you back, what you put into it. You put in great prompts, and guide it... it gives back four-fold. If you're lazy and want it to do the work for you... you'll get what you put into it.
The dreaded blank page. If for no other reason than to get me started on writing work.
Jasper AI is perfect choice for copywriters, advertisers, and sellers. This software really cuts the working time on an article in halve, gives a good data, great suggestions, and the grammar is very good!
I don't like it doesnt always saves my account and password for automatic login, and some of the data it extracts is old.
Jasper is saving to our company a lot of precious time. Gives great suggestions for topics, from only one word, and good outlines. My favorite feature is the one blog workflow.
I guess the most helpful feature Jasper has to offer is providing output in local languages. A lot is lost to translations, but here it seems to work great!
Using Jasper as a tool for "semi products" is best, letting it go all the way and just still not so much, but it is geting better and better all the time.
Basically it resolves issues in terms of structure and provides options in terms of different ways to tell a story. As a result it shortens the copy's workload!
Jasper has improved the quality of our course descriptions, web content, emails, blogs, ect. It saves us time and resources and money.
Nothing yet! Everything has been great, customer services is outstanding!
Writing our content at the level our customers need, uniform look and feel and tone of our course descriptions.
Jasper is a fantastic tool that helps us create quality content quickly and efficiently. It can also adapt its writing style and tone to suit the needs and preferences of our target audience. Moreover, Jasper has a vast knowledge base that it draws from to enrich and enhance the articles it produces.
Jasper is a valuable tool for content creation but is not affordable for everyone. The price is often a significant obstacle for many people in our developing countries who could benefit from its features. However, Jasper is less expensive than similar tools and offers an excellent quality-price ratio. One way to make Jasper more accessible and convenient would be to develop an app version that could run on smartphones. This would allow users to create content on the go and use their voice or camera as input. Another way to improve Jasper would be to increase its capacity to handle longer texts as input and output. This would enable users to produce more complex and comprehensive content, such as articles, reports, or essays, without splitting them into smaller chunks. And please make the Internet available to Jasper :)
Jasper is a powerful tool that can help you write engaging and informative blog content on various technology topics. As I mentioned, Jasper can use its knowledge and research skills to produce high-quality content that meets your needs and expectations. Jasper can write about topics such as artificial intelligence, blockchain, cybersecurity, cloud computing, and more. Jasper can also help you optimize your content for SEO and readability and generate catchy headlines and summaries.
Jasper can help write better website content in minutes versus the poorly written content that would take me several hours. This service has also helped our company reword critical email communications in sensitive situations.
I don't really dislike anything. But I will say, It doesn't read your mind. It is only as good as what you input. Use some video tutorials to learn the full potential of this service.
Jasper can write blog posts in minutes. It can come up with ideas you have not even thought about. Then after coming up with these new ideas it can write whole paragraphs about it.
I love how easy it is to use! We're able to produce quality content for many channels that save us 2x the time and money.
I hope they implement a hashtag generator in the future!
As of now, none on my end.
Jasper's platform is easy to use! We were able to train on it and hit the ground running with not only our email campaigns but also our website content. Jasper makes it easy for our team to ramp up other members as well which isn't the case for all new product onboarding.
It does take a little bit of time to understand Jasper and how it receives your input. It's best to establish your company's tone for whatever audience you are targeting. This helps Jasper get up to speed.
Jasper has created the workflows which help us develop blog content in a quick turnaround. As someone on a smallerr team, we need all the resources we can get to achieve similar results to a more built-out team. Jasper has been almost like another teammate for us, helping us deliver great content.
Ease and functionality of the system make it easy to create eye-catching and readable content that draws in readers.
I honestly cannot think of anything i dislike
Jasper allows me to focus on content for websites, email marketing and social media posts without the need to pay or wait for a copywriter. The information is instant and I can amend on the fly. Jasper Chat is the next level of AI content writing
I like having a tool that can take my content ideas and turn them into useful content whenever I need it.
There are so many tools, I haven't had an opportunity to use them all.
Jasper helps me with website content writing. It gives me content options that I can use knowing it is unique content.
Content Improver is my best feature, and I so love it. Again, I use the ad copy, too, as it saves me valuable time and gets me unique copies.
The downside is the auto continuity writer feature, it doesn't seem to always be right in as much as I love it. But improvement can be made on this to have read back on previous paragraphs and gives much better suggestions.
Content writing and it has helped me improved a lot much better.
If you're like me, a blank page fills you with dread. Jasper makes it easy to never face an empty page. I choose from various templates or use the bossmode feature to create rough content, then my editing skills and the content improver to hone the messaging. Also, team members who aren't confident in their writing skills can easily tackle copy using Jasper, which means fewer projects end up on my plate. That's a massive plus in my book! Jasper is definitely worth checking out if you're looking for an easy way to write high-quality copy.
Jasper is a tool, not a magic wand, so to use it most effectively, you need to spend some time in the program.
Jasper helps me utilize my time more efficiently to meet bigger goals.
Jasper is an incredibly powerful writing assistant. We use Jasper especially for creating blog content, which does not mean we have Jasper for the whole job from ideation to finalization. When we write a blog, we know exactly what our topic is and how the storyline goes. But we are neither good at writing, nor are we native English speakers. By telling Jasper what the whole blog and individual paragraphs are about, it produces outstanding copy, we would have never been able to come up with ourselves. The same goes for product landing pages, as we are currently restructuring our portfolio. The AIDA and PAS frameworks really help get to the point and nail what the visitor needs to know in order to book our services. During the writing process and afterwards we would manually double-check and eventually change some phrases and let Grammarly help as well, before we are ready for publishing.
The new chat feature really helps but is not (yet) as powerful as chatGPT. We use it to gain some inspiration like you would when talking with a colleague. But it doesn't feel as natural yet + it doesn't create code (yet).
As non-native speakers of English, we struggle a lot to come up with really good English website copy. Additionally, we are not trained journalists or writers at all. This combination really isn't the best if you want to write landing page copy for your own website or if you want to produce an outstanding blog (and you know the topic you have in mind could be a perfect basis for that). This is where Jasper is really really helpful for us.