Jasper AI Reviews & Product Details
Previously known as Jarvis and Conversion.AI, Jasper is an AI writing tool that was created to produce content quickly. With Jasper, users can automatically generate long-form, search-engine-optimized content in seconds. The platform lets you create content in over 25 languages, making it easy to customize the content, it also lets users identify important elements in their text for easy replacement, while fonts and styles can be customized based on thousands of fonts and styles.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Jasper AI Pros and Cons
- It is inexpensive given all the included features.
- It can write content in different languages.
- It can handle short- and long-form content.
- Plagiarism-free content with built-in Copyscape integration
- Integration with content optimization tools like SurferSEO to boost rankings
- It may produce factual errors.
- It needs someone to check its work, especially when producing longer articles.
- Coherence and flow could be better in some cases.
- Jasper regularly repeats words and phrases, which could lead to increased editing time.
- It requires a keen eye for detail (because it can generate errors)
In this Jasper AI review, we’re exploring the features, functionality, and benefits of a popular artificial intelligence writing tool. In recent years, companies have rapidly begun to leverage the benefits of AI for multiple processes and operations.
Around 91.5% of leading businesses say they invest in AI on an ongoing basis. However, studies show the majority of these companies are focused on harnessing AI for cybersecurity, compliance, customer service, and support.
AI writing tools are still a relatively underutilized form of AI service, designed to empower marketing professionals and accelerate the production of high-quality content. Although the AI writing landscape is still quite new, experts say it will grow to a value of $1,363.99 million by 2030.
Jasper AI, previously known as “Jarvis”, is widely regarded as one of the best AI writing tools around. This simple solution aims to help businesses improve their writing, brainstorm ideas, and come up with new content for marketing purposes.
But is Jasper AI really as valuable as it seems? Let’s find out.
What is Jasper AI?
Previously known as “Jarvis”, Jasper AI is an online writing tool that leverages artificial intelligence to help users create new content, and improve their existing writing. Jasper can create content automatically, using natural language processing combined with specific inputs.
Using Jasper, business leaders and marketers can create blog posts, ads, social media posts, landing page copy, stories, and news reports within a matter of seconds.
Jasper is widely regarded as one of the best AI writing tools around, with more than 1000 5-star reviews on trusted sites, and endless positive feedback from customers. The solution produces some of the highest quality AI-driven content because it has already been trained by expert marketers and copywriters. The key advantages of Jasper AI include:
- SEO support: Jasper AI content is automatically optimized for the search engines
- Time savings: You can produce five times as much content with Jasper in a shorter space of time, giving your marketing team more time to focus on other tasks.
- Smooth workflows: Jasper AI makes it quick and simple to create your ideal content from scratch, with a straightforward interface, and access to 25+ languages.
- Improved content: Jasper can help to improve the quality of content produced by a business with suggestions, grammatical guidance and writing support.
- More content ideas: Jasper can help you to brainstorm ideas to capture audience attention and improve marketing ROI.
The History and Background of Jasper AI
Jasper AI was released in 2021 by CEO Dave Rogenmoser, and is backed by the same team responsible for the “Proof” software.
Previously, Jasper AI was known as both Jarvis AI and Conversion.ai. However, it’s managed to maintain an excellent brand reputation, despite a few refreshes over the years. The company has also achieved some phenomenal success in the AI market within a short period.
In November 2022, Jasper AI successfully raised $125 million in Series A funding, giving it a valuation of approximately $1.5 billion today.
Jasper promises to rapidly increase the content output of marketing companies, help them to brainstorm new ideas, and ensure they can write better in every environment. The AI solution is trained to produce high-converting copy, and all of the content produced is plagiarism-free.
How to use Jasper AI
One of things we noticed during our Jasper AI review, is that this technology is extremely straightforward to use. Although you will need to deliver specific information to the AI algorithm to ensure you’re producing the right content, there’s plenty of guidance throughout the interface to help you. Once you sign up for a plan with Jasper AI, you can create content in 3 simple steps:
Step 1: Picking the right content template in Jasper AI
Jasper AI comes with a range of templates for users to choose from, so they can focus on building the right kind of content for each platform. Each template is optimized for a different environment, use-case, or content marketing goal.
You can search through the available templates with a keyword or simply browse through the various options offered by Jasper on the dashboard. Options range from long-form content to AIDA frameworks, Facebook ad posts, and more.
Step 2: Feeding relevant information to the template
Once you’ve picked an appropriate template for your content in Jasper, the next step is narrowing down the specific information you want the content to cover. This is probably the most complicated part of using Jasper AI. You’ll need to be precise on the subjects and topics you want Jasper to cover, to ensure you’re developing the right information.
You can enter information like specific headlines or sub-headings for a blog post. It’s also worth entering information about the kind of voice you want to portray in your writing, such as “witty” or “persuasive”. Users can also include a content brief, keywords, and any other relevant information they would usually give to a blog or content writer.
Step 3: Running Jasper AI to generate content
Finally, once you’ve entered all of the correct information into the Jasper ecosystem, you can click the “Generate AI content” button. You can also choose how many versions of your content you want Jasper to produce, so you can explore different options to find the right one.
The system will start producing content at an exceptional speed, on the right-hand side of the page. You can then click into this section and start editing your content, using suggestions for grammar and spelling from Jasper to guide you.
Jasper AI Boss Mode
Jasper AI has various levels of writing support to offer, depending on the package you choose for your service. “Boss Mode”, is the switch you can use on premium plans to enhance your writing experience, and write up to 5 times faster.
Boss mode speeds up your content pipeline by allowing you to create content 80% produced by AI and 20% edited by you. The solution also integrates with SurferSEO.com, to ensure you can use the right keywords for your content. Plus, it works with Copyscape to check your content for plagiarism.
As an added bonus, Grammarly is also included to help improve your grammar and fix spelling mistakes rapidly. Boss mode includes:
- Enhanced commands: Jasper commands allow you to deliver commands to Jasper correctly to guide the content creation process. You can tell the AI exactly what you want.
- Improved context: Jasper will consistently read your previous 3,000 characters every time before producing new content, to ensure consistency.
- Quick translation: You’ll also be able to translate your content instantly into a range of 26 different languages, without worrying about spelling errors.
What are Jasper AI Recipes?
One of the things that made our lives easier during our Jasper AI review, was using AI “recipes”. These are pre-built workflows which already include a series of specific commands designed to help you create content quickly and conveniently. You can create your own recipes, and also access new recipes shared by the Jasper community.
All of the recipes you use will be saved in your “recipes” tab in the Jasper sidebar. You can get started with recipes using the featured list available on Jasper or the suggested options created by the community. Simple click the recipe you want to use, and select “run” to create a new document using the recipe of your choice.
You can also alter your recipes however you like, making changes to keywords, tone of voice, and other valuable points.
The Quality of Jasper’s Output
One of the biggest concerns companies have about using AI for content generation, is that they won’t get the same excellence from a robot as they would from a human. First, it’s worth noting that Jasper still needs some input from a writer or marketer in order to produce the right content. In this way, it’s not a complete replacement for your marketing team.
However, if you can get the input and framework right, then Jasper can produce relatively high-quality content. The key to success is making sure you read through what’s produced carefully. Let’s look at Jasper’s performance in a few key areas:
- Flow/Coherence: Jasper Boss mode will read through up to 3000 previous characters before producing the next piece of content to ensure ongoing contextual coherence. However, some questions and inputs you introduce to the AI system may not be fully comprehended by the technology. The flow can get a little garbled in places if you’re not careful.
- Grammar/Spelling: Jasper is very good at maintaining good grammar and spelling throughout your content pieces. There’s also an integration with Grammarly available for Boss Mode users, so you can double-check any issues yourself during the editing process. This can keep your chances of mistakes to a minimum.
- Plagiarism: Jasper promises 100% original content, with absolutely no plagiarism, thanks in part to integration with Copyscape. However, you may find a little of the content sounds quite similar to what has already been produced online. Some of Jasper’s functionality does work around “rephrasing” information from other blog posts.
Who uses Jasper AI?
As mentioned above, Jasper AI isn’t an alternative for a copywriter or a comprehensive marketing team, but it can be a powerful tool for a range of use cases. Some of the people most likely to benefit from this tool based on our Jasper AI tool include:
- Bloggers and content writers who struggle to come up with new ideas for content and produce large volumes of content on a regular basis.
- Small business owners who need help creating original content reviews, scripts, and other pieces of content for marketing campaigns.
- Writers and authors looking for help creating their own novels from scratch, without having to hire a ghostwriter.
- Social media managers who need help rapidly create excellent social media posts at record speed.
- SEO experts who want assistance making sure their content appeals to the search engines and ranks correctly, thanks to integrated tools.
- Paid ad creators who need help creating ad headlines and other body content designed to capture audience attention.
Simply put, if you’re looking to automatically create better content at speed, Jasper might be a worthwhile investment. Just don’t expect the tool to do all of the work of content creation for you.
Jasper AI Integrations
Part of what makes Jasper AI such a compelling choice for today’s business owners is how effective the technology is at integrating with other critical marketing tools. The solution has its own Chrome extension, as well as various integrations for tools like:
- Surfer SEO: Jasper announced its integration with the popular on-page SEO solution, Surfer SEO in 2021. This tool helps users to create more SEO-optimized content quickly and easily. You can search for keyword opportunities, check keyword density, and ensure you’re adding the right number of links and images to your content too.
- Grammarly: Included as part of the Boss Mode package for Jasper AI, the Grammarly integration allows you to rapidly check the spelling and grammar of your content. You can look for things like tone of voice, passive language, and similar grammatical issues.
- Copyscape: To ensure your content is completely original, Jasper integrates with Copyscape, so you can look for other similar content on the web. You can check all of your output content automatically, and make sure it’s not too close to anything that already exists.
What makes Jasper AI stand out from other AI writing assistants?
Jasper AI is an excellent AI writing assistant, but it’s far from the only solution on the market. There are plenty of other leading tools out there designed to deliver similar functionality. However, Jasper does have an edge in the current market. It offers benefits most other solutions don’t, such as:
- SEO-enhanced content: Built-in SEO optimizing tools, and support for Surfer SEO makes it easier for content creators to produce pieces which are automatically optimized for the search engines. You can rapidly improve your chances of ranking higher for any keyword.
- Speed: While most AI writing tools make it quicker and easier to produce your content, Jasper is the only tool offering its own “Boss Mode” option, which allows you to accelerate your content production to the next level.
- Plagiarism: Although it’s difficult to say whether Jasper fully delivers on its promise to provide completely plagiarism-free content, it does help to cut down on the risk of “copied work”. Some content may be rephrased, but it will be mostly original.
- Content help: Jasper doesn’t just create content for you, it can also help you to improve the quality of your writing. There are built-in tools like the “content improver” which allow you to rephrase and rewrite specific pieces of content easily to improve their impact.
- Versatility: Jasper can write in 26 different languages, which makes it easy to reach a wider audience. At the same time, the tool comes with templates for virtually every kind of content you can think of, so you can produce writing for any purpose.
- Bootcamp: Jasper also has its own bootcamp solution which can teach you how to improve your SEO, enhance your writing, and make the most of your content solutions. This is excellent if you need extra help upgrading your content strategy.
Jasper AI Review: Pricing
All of the amazing functionality you get from Jasper comes with a specific price tag. There are a few different options to choose from. To begin, you’ll be able to create up to 10,000 words of content for free, to see whether you’re really comfortable with the service. Notably, however, you will need to enter your credit card details to do this.
Outside of the free plan, there are three paid packages to choose from. You can swap between monthly or annual payments, depending on your needs. However, annual plans do come with a 17% discount if you’re looking to save some extra cash.
Options include:
- Starter: Starting at $49 per month for up to 35,000 words, 50+ AI templates, 20+ languages, up to 5 users, and chat support. You’ll also get access to AI templates and content improvement tools to help enhance your writing.
- Boss Mode: Starting at $99 per month for up to 100,000 words per month, all the features of Starter, and a Google Docs style editor. You also get maximum content lookback for context, increased limits on templates, compose and command features, and priority support.
- Business: This custom pricing plan allows you to choose the exact number of users and words you need. You’ll also be able to manage limits per user, access flexible billing options, and leverage an onboarding and training system. There’s a dedicated account manager for each customer and premium technical support.
Every plan can be customized with an increase in word counts and the number of team members. This means the more content you produce, the more you’re likely to pay.
Summary of Jasper’s Pros and Cons
Ultimately, Jasper is an excellent tool for AI content writing and editing. However, like any online tool, it has a range of pros and cons to consider.
Pros:
- Excellent for speeding up your content production
- Plagiarism-free content with Copyscape
- Exceptional grammar-checking functionality
- AI recipes to help get you started
- 26 languages to choose from
- SEO-friendly content
- Lots of templates for different types of writing
Cons:
- Some content will be simply “rephrased”
- The coherence and flow of some content could be better
- Jasper does regularly repeat a lot of words
Final Thoughts
Ultimately, our Jasper AI review revealed that this tool could be a valuable solution for many companies struggling with content creating. It can help you to come up with unique ideas for content, and accelerate the writing process. However, it’s not the perfect way to eliminate the need for any content writers in your marketing strategy.
Jasper can improve the content produced by your team, and give you more assistance with your overall content writing plan. However, we’re not sure if it will completely eliminate the need for amazing writers in the digital marketing landscape.
Easily overcome the writer's block, create plagiarism-free content, increase your Ad's CTR through genuine copy that hooks the viewers in, write in any tone of voice within seconds, and more!
Nothing! Being completely honest, the only template that could be improved and could generate better outputs is the headline generator template, otherwise, everything else is more than perfect.
Jasper helps you create a portfolio of your published work, so you can easily show potential clients the quality and variety of your writing. Jasper is addressing the problem that many freelance writers have in showcasing their work to potential clients. By creating an easy-to-navigate portfolio for writers, Jasper allows them to showcase their work and highlight the skills they bring quickly and effectively. Additionally, Jasper provides metrics and analytics to help writers measure their performance and understand which clients best fit for them. With a portfolio in hand, freelance writers can easily show off the work that makes them stand out from the competition. This gives them an edge when competing for jobs and allows them to pitch themselves as experts in their competitive field confidently. I am writing this because I work as a freelance writer.
Jasper allows us to create content quickly and generate lots of content ideas. We can then put our unique spin on this, injecting our voice, which helps our team to win back their time and create impactful marketing content.
Some of the responses can be a bit generic and surface-level information. When generating multiple responses at a time, we often get similar results. Would love to be able to input a little extra data to send Jasper in the right direction for more in-depth research.
Jasper helps us come up with new ideas for content, outline blog content topics and provides a starting point for researching topics on behalf of our clients. We can input SEO information, to help this content improve their SEO rankings.
Jasper is the best writing tool from start to finish! I can get an outline, polish it up, then move straight into detailed content creation. I love it! I can write 3 detailed articles, and 3 shorter pieces per week at the very least, compared to 1 before. If I have an idea, I go to Jasper to flesh it out quick and then have it waiting to finish later.
You have to learn how Jasper works in order to use it to the fullest potential, which takes some time. Watch the videos they provide and the writing improves tenfold.
Jasper stops me from staring at a blank screen. All I need is a general idea and Jasper will help me fill it out into questions and answers that I can give my readers.
Jasper has assisted me in coming up with ideas for my social media and blog posts. English is not my first language, and Jasper has assisted me in rewriting my text, so it is more clearer for English speakers. The Jasper chat option has been a great help in writing my text a lot faster.
The Jasper command function is a lot harder to work with. This has been resolved a little by introducing Jasper chat.
I am not a marketeer and have problems with copywriting for social media. Working with Jasper feels like having a copywriting assistant working with me in order to create copywriting that is clear bus also attracts people to read it. It has asisted me in rewriting emails/ messages in a way that is much more clearer for clients to understand.
Jasper has been a tremendous asset to our marketing and social media content production. It has enabled us to create twice as much in half the time it used to take us before. The rephrasing, content improvement, tweet template, Jasper chatbot and many other features have come in handy on multiple occasions. We look forward to making the most out of this amazing tool in the future.
The templates for writing articles, blogs can be simplified
Jasper has been a tremendous asset to our marketing and social media content production. It has enabled us to create twice as much in half the time it used to take us before. The rephrasing, content improvement, tweet template, Jasper chatbot and many other features have come in handy on multiple occasions. We look forward to making the most out of this amazing tool in the future.
I recently started using Jasper and I can honestly say that it has been an incredible help! As the director of a busy residency program, my time is scarce and any extra help to take care of one less task is greatly appreciated. With Jasper, I'm able to quickly find creative content for social posts, and even short stories. What's more impressive is that Jasper is totally reliable and ethical. In the past I've had issues with bad AI writing assistants, but this one understands my instructions and produces high-quality work every time. I'm very pleased with my experience with Jasper and highly recommend it for anyone looking for quick content creation solutions!
It does have some limited medical knowledge and terminology, but I foresee Jasper improving over time.
Responding to emails, creating media post and personalized responses
I love the boss mode for helping to finish blogs more quickly. The SEO blog post title and meta description is amazing for finding the perfect words with google search in mind. I have also just started trying the new Jasper Chat feature, and I love what I'm seeing thus far.
Jasper can provide some repetitive text; you must refine it or reword your actions to get better results. Finding the best actions to tell Jasper is not always intuitive, and it is a bit of a learning curve to provide the correct prompts. Once you have that figured out, the sky is the limit.
When you are looking for the right text to close a blog or provide the best hook on social media, Jasper helps remove the blank stares and gets you to finish the project quickly.
Jasper is an incredibly powerful writing assistant. We use Jasper especially for creating blog content, which does not mean we have Jasper for the whole job from ideation to finalization. When we write a blog, we know exactly what our topic is and how the storyline goes. But we are neither good at writing, nor are we native English speakers. By telling Jasper what the whole blog and individual paragraphs are about, it produces outstanding copy, we would have never been able to come up with ourselves. The same goes for product landing pages, as we are currently restructuring our portfolio. The AIDA and PAS frameworks really help get to the point and nail what the visitor needs to know in order to book our services. During the writing process and afterwards we would manually double-check and eventually change some phrases and let Grammarly help as well, before we are ready for publishing.
The new chat feature really helps but is not (yet) as powerful as chatGPT. We use it to gain some inspiration like you would when talking with a colleague. But it doesn't feel as natural yet + it doesn't create code (yet).
As non-native speakers of English, we struggle a lot to come up with really good English website copy. Additionally, we are not trained journalists or writers at all. This combination really isn't the best if you want to write landing page copy for your own website or if you want to produce an outstanding blog (and you know the topic you have in mind could be a perfect basis for that). This is where Jasper is really really helpful for us.
I love the speed, accuracy, and creative content that Jasper produces. I also appreciate the team, customer service, and continuous software updates!
not really any downside, but cost. But, if you're using jasper, especially to its full potential, then the value is worth it.
It's a time saver and money saver. No longer outsourcing.
I have used Jasper to assist with content for blogs, and for client research. It was extremely fast, and produced a professional response in no time, which was completely on point. I would recommend this ai software to anyone who is looking for a fast and reliable solution to producing accurate content and research.
I have not yet found anything about Jasper that I dislike.
It handles writing about complex research subjects in seconds, allowing me to polish and refine the finished product in a fraction of the time it would ordinarily take me.
I learned Jasper quickly (support has training and documentation that's clear and solid) and started diving in to get ideas for my next task, which was writing a blog post for a client. I used templates as well as chat to brainstorm, craft, and refine the post. As I've continued to use Jasper, I've gotten better and faster at creating the basics. Jasper's output is about 85%. Then I get some tea and spend 15-20 minutes cleaning it up. I want to try out more features and take more of the training to get better and faster. This may sound dorky but I do giggle every time I use Jasper since it's saving me so much time.
Nothing, so I'm going to make this my wishlist. I wish that Jasper would recommend outbound links and any other additional SEO recommendations.
I use Jasper to get ideas for blog posts, suggestions for titles, and outlines as well as paragraph generation. It's intuitive for me as to how to query.
Unleash your creative potential with Jasper, the AI sidekick that helps you craft copy and content tailored to convert. With sleek writing suggestions for any project or situation - from emails and love letters to captions and marketing material - you'll be able to surge ahead of writer's block in no time! Content creators and directors looking to scale up their output can count on 10X effectiveness thanks to Jasper’s helpful handiwork. Get ready to transform everyday expression into influential works of art – Jalapeño-style!
What downside I have experienced only upside all the way.
Marketing copy that converts and in the right tone to attract ideal clients. Website content for blogs and social media is done in hours, not days. All without help
Great for helping create long-form content. Really helps when you need to generate content ideas. Also the bootcamp was great for getting me up and running using their product.
Haven't found much I don't like yet but haven't been using the tool but a few weeks.
I find it very useful to rewrite content that I like and ranks on the first page of search engines.
Jasper helps you develop content in an instant! Once you get used to the options to build content, Jasper does all the work. All I have to do is to make sure the content flows, is not repeated and has a beginning, a middle, and an end.
There are three ways of developing content using the S, M or L features. Meaning how much content you want at once. The drawback is that if you keep using the L -for long content- Jasper may start generating repeated content, so you have to keep an eye on that. I recommend using the "S" feature and taking it from there.
Industry information evolves almost daily, in particular in the cybersecurity field. So using Jasper has allowed me not only to generate relevant content but also to generate the latest content. As an industry expert, I recognize that Jasper's generated content keeps up with the "latest." But again, it may vary by industry and topic.
Jasper is a perfect time saver, It perfectly helps to avoid plagiarism, very good for research with answers to almost everything and the various content generations helps one to have a variety to choose from.
Sometimes jasper gives very wrong English sentences and punctuations if you don't carefully re read the jasper generations, you can end up posting content which don't make sense to readers.
It's solving the problem of plagiarism and minimal content this has helped me have original content which is correct and thus a competitive advantage with other content writers and thus improving in my Google rankings.