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Kartra Marketing Automation Software logo
Kartra
All-in-One Business Platform
3.9

( 55 )

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Kartra Reviews: 3.9/5 — Good for the Price

Kartra Overview
What is Kartra?

Kartra is a comprehensive platform that helps businesses expand and scale through simple features and toolsets that help automate key functions. The platform features a drag-and-drop builder with a wide selection of page templates to create professional sites without coding, and you can use Kartra’s robust sales funnel builder to automate your funnels. Member management is easier and the platform allows you design membership sites, host online courses, and run sales as well as marketing campaigns.

Company Genesis Digital, LLC
Year founded 2013
Company size 51-200 employees
Headquarters La Jolla, California, United States
Social Media
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Ask Questions about Kartra
What Kartra is best for?
How does Kartra compare to Brevo Marketing Platform?
What are the pros and cons of Kartra?
Kartra Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Kartra Pros and Cons
Pros
  • Sales funnel builder and automation
  • Add in-video CTAs and opt-in forms
  • Email automation based on customer behaviour, email templates, and split testing
  • Organise your client database in lists and custom tags
Cons
  • No current white-label options
  • Bit of a learning curve
Kartra Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Kartra Media
Kartra video thumbnail
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Kartra Screenshots
Kartra screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 15, 2026
Kartra Marketing Automation Software logo
55 Kartra Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Sep 28, 2020
 Source
Overall Rating:
4.0
AN
Alan N.
Strategic Advisor And Business Coach
Share
"Kartra - All in One Platform"
What do you like best about Kartra?

Not provided

What do you dislike about Kartra?

Not provided

What problems is Kartra solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Apr 09, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"All-in-one solution for marketers, with a few things missing."
What do you like best about Kartra?

1) Having a complete solution for all my needs 2) Done for you campaigns (saves a TON of time) 3) Templates are nicely done 4) Support is helpful and present

What do you dislike about Kartra?

1) Checkout forms: they are very limited (for example, you can't insert custom fields nor make them mandatory); this is a big problem as it doesn't allow me to gather all the data I need to comply with the Italian law. 2) Not listening enough to customer's opinions/needs: there are some feature requests created 1-2 years ago, that have not been implemented 3) Bandwith: I believe it's very limited. The vast majority of companies don't have such strict bandwidths. 4) Some things in general with the interface are not that straightforward: for example, if you close the browser windows where you've been working but haven't saved, no message will pop-up telling you that you haven't saved. Or, if you save, and right after you exit from the editor, a message will pop-up telling you that you'll lose all the unsaved work (it doesn't make sense having this if you have indeed saved).

What problems is Kartra solving and how is that benefiting you?

Creating my membership site + all the funnel for my course.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
4.0
Rikki P. avatar
Rikki P.
Business Operations Analyst
Share
"Amazing platform for online business. I wish I would have grabbed it at the beta rate."
What do you like best about Kartra?

Kartra is awesome for coaches/course creators/consultants and those with a need for a membership platform. The payoff once everything is set up is that it's mostly hands-off and runs itself. It's super easy to attach your payment processor(s) and create different payment options for your products. Setting up each area is accompanied by inline, easy to understand instruction that even self-professed non-techies can conquer.

What do you dislike about Kartra?

One issue I had with Kartra was that each element had to be published before it could be attached/linked to another, which means a lot of back and forth when you have a product that has multiple parts: product, landing page, membership portal + all the little pieces that made each of those up. The other issue, which was an issue for me as an advanced WordPress designer, was the restrictions and having to format each block of the design repeatedly. Admittedly, given time constraints of the project, I was unable to search around for landing page customization tutorials which may have helped to iron out the issues we were having with how images appeared on mobile if even the tiniest modification was made to a preset content block. The saving grace with that part of the cons was that it was super easy for me to create the landing pages we wanted in WordPress and have CTA buttons connect to the checkout page and subsequent automations in Kartra, so it wasn't a total loss.

What problems is Kartra solving and how is that benefiting you?

My experiences with Kartra came by way of my role as Consultant and Designer, assisting one client with making the decision to move ahead with Kartra, and another with the setup and rollout of her programs.

Enterprise (> 1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
4.0
Joel W. avatar
Joel W.
Master
Share
"The BEST Marketing Platform"
What do you like best about Kartra?

Katra has everything you need for being succesful with your marketing campaign, It has all the tools you'd need ( video hosting, webpages, email handling etc..) and much more! It saves a lot of hours in your daily life.

What do you dislike about Kartra?

It's a bit hard to set it up if you're not familiar with marketing, hope they'll make everything way easier

What problems is Kartra solving and how is that benefiting you?

It made my life so much easier with my online business, simplifying my marketing campaigns for my own needs.

Small Business (50 or fewer emp.)
Dec 20, 2018
 Source
Overall Rating:
4.0
LD
Laura D.
Business Owner
Share
"Great potential but user interface is a bit clunky"
What do you like best about Kartra?

I love that so much of my business can be run and managed in Kartra - online courses and memberships, landing pages, email marketing campaigns. The page builder is easy to use, and allows you to create amazing sales, landing, and webpages so easilt.

What do you dislike about Kartra?

I find the user interface a little slow and clunky. There are also difference between how you do something in the page builder vs in the email builder which is a annoying. I do find the tool in general slow to move through the screens - those darn cog wheels!

What problems is Kartra solving and how is that benefiting you?

Love being able to build sophisticated email sequences and funnels. Creating and selling online courses in the same platform is amazing, and Kartra doesn't take an extra % cut on sales! Overall has simplified the number of apps I use in my business.

Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
3.5
LP
Lauren P.
Marketing Consultant
Share
"Everyone has a platform that they love"
What do you like best about Kartra?

Having everything in one place is so handy. I love that my membership, my affiliate, my products, and my cart are all on the same platform. Yes many all-in-ones do this, but I like the flow of kartra. i also like the built-in page builder. It is a time saver. I also love having the analytics right there.

What do you dislike about Kartra?

It took a minute to learn the order in which to create the components in a campaign. Having the product be the last thing you build seemed counterintuitive, but once I had the order in my head that actual building is very easy.

What problems is Kartra solving and how is that benefiting you?

Ease of use and having everything in one place. It has also saved me time and money managing (and paying for) multiple platforms to run my business.

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good entry level automation"
What do you like best about Kartra?

Analytics for such a basic program are pretty good and sequencing emails is straightforward

What do you dislike about Kartra?

Could go a bit more in depth for personalization and report/dashboard creation

What problems is Kartra solving and how is that benefiting you?

Marketing automation for TikTok sales funnel. Helps keep track of all new sales and campaigns

Small Business (50 or fewer emp.)
Apr 09, 2020
 Source
Overall Rating:
3.5
FF
Fabio F.
Founder
Share
"Kartra is a very powerful platform with many tools."
What do you like best about Kartra?

Have a good user interface, which makes our lives easier.

What do you dislike about Kartra?

- Kartra branding on emails should be removed and should be able to reduce the size of the information on the bottom (Unsubscribe and Address) - Should have an easier way to monitor links clicked on broadcast sent. (Right now it’s very complicated, specially if have more the one link on a single email) - Unpublish a page - Should have “Undo” on broadcasts (if by accident delete something, have to do it all again - “Confirm Delete" popup ) - Coupon for “Extra Month”, "Extra week" or specific time period - On “Sales” at Dashboard homepage, should have the option to see monthly sales (not only the last 7 days) - For no reason, many users have been blacklisted (should have a way to fix it)

What problems is Kartra solving and how is that benefiting you?

- Easy to create landing pages - Membership - payment integration - Monitoring - Automation

Small Business (50 or fewer emp.)
Nov 13, 2019
 Source
Overall Rating:
3.5
Dana R. avatar
Dana R.
Chief Photographer
Share
"So, So Good But Lacks In The User-Friendly Department"
What do you like best about Kartra?

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

What do you dislike about Kartra?

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed. Their page designer is also a bit on the clunky side without a lot of flexibility, and that's one place where they lost me. I don't like being held to rigid flows, templates and outlines. There's also not a way to remove their branding from emails, just so you know, in case that's a big turn-off for you. Kartra requires a lot of back and forth and in the beginning that can be extra confusing and frustrating. Once you get to know their method, it definitely makes sense, but it just seems that there has to be a better way of doing it so it's more user friendly. PS: Make sure you save your work... and save often!

What problems is Kartra solving and how is that benefiting you?

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Small Business (50 or fewer emp.)
Oct 23, 2019
 Source
Overall Rating:
3.5
MARIBEL A. avatar
Maribel A.
Former Owner And Principal Direct Primary Care Physician
Share
"Great platform but challenging to learn for the lessexperienced "
What do you like best about Kartra?

Kartra does many of the things that my virtual assistant loves for summits and webinars. It looks clean on the receiver (emails, etc) and colors are easy on the eyes when you are the user.

What do you dislike about Kartra?

I love learning in a simple way, but Kartra does not make it simple for the regular user to learn the platform even with the Kartraverse Training portal. It will require too much of my time to dig and start working it. I am a physician who would like to have the ease to start doing my own summits without the help of a virtual assistant but it would take me tooooo long! Also the price point is high. Now I have gone for a $99/month to a $199, so I am seriously consider to change. Categories to find what you want to do are not simple and as a person who would use it less than often for now, I is time wasting to go through each category to find the place I need to go and complete a specific job.

What problems is Kartra solving and how is that benefiting you?

I am starting an online school and do virtual summits. They have good templates and their platform is robust once you know how to use it, I guess. My assistant can put a summit funnel in no time, but not mE!!