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Kartra Marketing Automation Software logo
Kartra
All-in-One Business Platform
3.9

( 55 )

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Kartra Reviews: 3.9/5 — Good for the Price

Kartra Overview
What is Kartra?

Kartra is a comprehensive platform that helps businesses expand and scale through simple features and toolsets that help automate key functions. The platform features a drag-and-drop builder with a wide selection of page templates to create professional sites without coding, and you can use Kartra’s robust sales funnel builder to automate your funnels. Member management is easier and the platform allows you design membership sites, host online courses, and run sales as well as marketing campaigns.

Company Genesis Digital, LLC
Year founded 2013
Company size 51-200 employees
Headquarters La Jolla, California, United States
Social Media
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Ask Questions about Kartra
What Kartra is best for?
How does Kartra compare to Brevo Marketing Platform?
What are the pros and cons of Kartra?
Kartra Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Kartra Pros and Cons
Pros
  • Sales funnel builder and automation
  • Add in-video CTAs and opt-in forms
  • Email automation based on customer behaviour, email templates, and split testing
  • Organise your client database in lists and custom tags
Cons
  • No current white-label options
  • Bit of a learning curve
Kartra Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Kartra Media
Kartra video thumbnail
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Kartra Screenshots
Kartra screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 21, 2026
Kartra Marketing Automation Software logo
55 Kartra Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Apr 09, 2020
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Kartra is not there yet. Many features, little mastery."
What do you like best about Kartra?

Kartra is an all-in-one solution that will potentially take the place of many separate providers. The email marketing system is simple to use and an email blast can be sent out rapidly and efficiently compared to my experience with Mailchimp.

What do you dislike about Kartra?

The calendar system, in particular, is repetitive and cannot be cloned to create additional classes. Rescheduling classes is difficult, adding text in certain areas for instruction while booking is not intuitive and if you add these instructions where it allows space, those instructions are also used on a second page, after the reservation is made, where it looks like an error because it's completely inappropriate placement after booking. There are so many little issues like this throughout the system. With customising the content, some areas us RGB color scheme, others use HEX and yet others cannot be customised at all and you need to select one of the colors in the array given. The membership areas are not nearly as customisable as the pages, which is a disappointment because the flashy sales pages may bring in the customers, but the membership area is what the audience pays for. Importing an email list that was collected from Mailchimp or other source can be difficult to impossible and I have had several lists not approved. I understand that Kartra is a very complex system, but it is far from ideal and the requested upgrades are painfully slow. I've been using Kartra for 10 months now and I have two memberships built, numerous pages, and over 10 classes on two calendars. It's been a frustrating system and difficult company to work with.

What problems is Kartra solving and how is that benefiting you?

Email marketing is easier so my clients are hearing from me more often. I am not impressed with the quirks and complexity of much of the rest of Kartra. Hopefully this will improve with time.

Small Business (50 or fewer emp.)
Sep 12, 2023
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Not as great as it seems at first glance"
What do you like best about Kartra?

Allows for several users and has semi-granular permission categories. The Calendars component is great for scheduling paid appointments. The chat support is decent, available from midnight to 4am PST and 8am to Noon PST weekdays.

What do you dislike about Kartra?

The page redirection feature presented as a solution to protect content is cookie-based, meaning it will function correctly for maybe 30% of visitors. Even if a user is logged into one of your memberships that is hosted by Kartra, Kartra does not look at the tags they have associated with their contact record to determine if they are allowed access to one of your pages in Kartra. 100% cookie-based. So every visitor would be required to allow third-party cookies in their browser settings for this to have a chance at functioning. Third-party cookies are disabled by default for almost all browsers. There are bugs in the email builder, page builder and membership builder that should have been worked out by the beta release. Working within these builders is very tedious and time-consuming as a result. They do host videos for use in your memberships, but they must be uploaded and processed in real-time. The size restriction per video file is 999MB, which is not great if you have high-resolution videos. Be prepared to split them into several files. The media upload tool has the option to queue up videos for upload, but in my experience, it is smarter to do one at a time because the queue has a tendency to fail and all videos in the queue are lost when that happens. So you must upload the video and then wait for it to process which takes 5, 10, 15 minutes each. There is no functionality for creating reports and the analytics are basic. The Funnels function they seem to be super proud of is nothing more than a mock representation of what might happen if you built out the pretend model that you can create in their Funnels function. It has no real use, it is all make-believe.

What problems is Kartra solving and how is that benefiting you?

I have been able to create some automations that have improved some of our processes, but honestly, nothing I couldn't have built with most other all-in-one SaaS solutions.

Small Business (50 or fewer emp.)
Apr 09, 2020
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Okay all-in-one internet marketing software, but extremely slow UI and terrible customer support"
What do you like best about Kartra?

It's convenient to have page builder, membership site, automations, affiliates, autoresponders, video content all in one place and be able to tag people based on behaviors.

What do you dislike about Kartra?

The UI takes forever to build anything, their pop-up checkout form is so slow it doesn't even work. We have screen recordings of customers waiting over 7 minutes for checkout form to load. It cost us alot of money in lost sales. Customer support was absolutely awful and incompetent, when I tried to get help from the Facebook community they deleted my post and directed me to customer support who was useless. Found out later they know it's an issue and were hiding it. Knowing what we know now, we would not have signed up for Kartra; it's a pain to leave once things are built there though. We will eventually migrate away, all of our new campaigns are being built outside of Kartra

What problems is Kartra solving and how is that benefiting you?

Automated online marketing and broadcast emails

Small Business (50 or fewer emp.)
Jun 22, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Horrible!"
What do you like best about Kartra?

Nothing. Do not use Kartra. It claims to be an easy all in one. I had many seasoned professionals working with me that had trouble with it.

What do you dislike about Kartra?

1. It's supposed to be an all in one but my affiliates had trouble using it, hence my products and event were not promoted as they would have been which meant low attendance, low sales and some affiliates just gave up. My assistant spent hours trying to help them imput their info and retreive the seipe files. I ended up having to email each and every affiliate to copy and images and promotion schedule because the interface made no sense. 2. It does not allow you to register people for a free event. You are forced to create a Product for people to register. Even if you set the dollar amount to zero, registrants are still required to provide payment information. that was a real dealbreaker. Again result: low attendance and LOTS of complaints and suspicion as to why they needed to enter payment info for a free online event. 3. Support was useless.

What problems is Kartra solving and how is that benefiting you?

NONE! It caused a disaster and cost me a lot of money and ruined my launch. . I will never use it again. I had to buy other programs at the last minute to do what I needed.

Small Business (50 or fewer emp.)
Mar 19, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"STAY FAR"
What do you like best about Kartra?

Kartra is a great tool for very very small and simple operations but their features stop at a basics '' drag and drop'' sales page building that any industry software provides. Their customer/subscriber features are the worst. There is no way for you to handle customers as you would do in a CRM. The sales metrics are useless and not accurate, the product and checkouts will work for your first 20 customers and will just be so limited for any sort of growth.

What do you dislike about Kartra?

THEIR CUSTOMER SUPPORT IS THE WORST. You have to wait up to 6 days for an answer from their unqualified team. All they do is send you links to their FAQ or Blog and don't look at your issues. IMPORTANT: If you ever decide to leave kartra or cancel your account, ALL YOUR CUSTOMERS WILL BE CANCELLED AND DELETED AND YOU WONT BE ABLE TO EXPORT THEIR PAYMENTS INFO TO A NEW PLATFORM> KARTRA TRY TO KEEP YOU HOSTAGE OF THEIR PLATFORM.

What problems is Kartra solving and how is that benefiting you?

ONLY ADDED ISSUES TO OUR GROWING BUSINESS