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Later Reviews: 4.5/5 — Highly Rated
The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.
| Segment |
Small Business
|
|---|---|
| Ease of use |
Beginner
Intermediate
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Email/Help Desk |
| Training | Documentation |
| Languages | English |
Compare Later with other popular tools in the same category.
Social Media Scheduling makes planning for feeds across platforms easier than imagined
One profile restriction for the free version
Pre-planning social media posts and schedule them at the most engaging times
What I like the most about Later is that I can Plan what to post on my Instagram and schedule when to post those pictures or commercials. It saves me a lot of time, and I never miss any posting deadline, and I always have content on my Instagram pages.
I have not found anything I dislike on Later so far.
Later is helping me plan and schedule content on Instagram pages. It helps us increase Engagement and drive traffic to our website. I can also measure the social engagement and other analytics that are crucial to that specific campaign for that given time using Later.
Later has the most reasonably priced upgrade options in my opinion - even the middle-of-the-road upgrade is under $25/month. I like the clean, white interface as it allows me to focus on my content rather than the scheduling site. I feel comfortable using Later to build out a content plan for the rest of the year
I wish that there was a way to use something other than Linkin.Bio to utilize the one Instagram link. I use a far more powerful link in bio tool so I don't need this feature in Later but pay for it anyway
Later helps me stay organized and look at the big picture of my social media presence. As I am currently going through a rebranding and rebirth of my blog, it's nice to feel capable of such a marketing undertaking
When first starting with Later, it was easy to navigate and learn. My team was able to pick it up quickly and start using it in their daily tasks. The features are excellent, especially for the price. It's a simple, yet effective tool. We've seen our ROI increase from the linkin.bio feature on Instagram.
The only complaint is that users are currently unable to schedule Facebook and Twitter posts without images.
We've seen our ROI increase from the linkin.bio feature on Instagram.
User interface, easy & intuitive to use, soooo convenient
Limited tracking metrics & subscription model
Social media scheduling, metrics tracking, remote posting, link in bio for instagram
I use Later for one of my side projects. Since the project isn't currently generating any revenue, I didn't want to break the bank looking for ways to schedule content. Later is the perfect solution.
I wish I could do more - I've used other social media scheduling tools in the past, and while Later is great, it does seem to have less capabilities than the others. I do understand that that's what comes with the free plan - there's a possibility that I'd upgrade in the future.
Social media scheduling!
I love that Later is an overarching social media management platform but my favorite thing is their link in bio feature.
I don't think I have any complaints. The free version is great.
It makes it easy to share posts with links to my Instagram account.
What I like best about Later is the ease of scheduling posts, rearranging, and timing items for the feed and stories. I especially appreciate the Preview feature, which allows you to view what your Instagram profile grid will look like with your scheduled posts. It will enable you to perfect the look and feel of your brand.
The only factor I dislike about using Later is that Instagram is no longer enabled to auto-publish. It is currently manual-publish only, which will hopefully change with future app updates.
My organization is solving so many problems with Later—specifically, time management. We no longer require an employee to work on our online presence in real-time. Instead, they devote one eight-hour day to planning for the entire month of social media posts. The benefits and cost-saving payroll factors far outweigh the purchase price.
The user experience is amazing, scheduling content on multiple platforms at once and being able to post on multiple accounts is amazing.
I would love if they included LinkedIn. Each time more this platform is more and more relevant and sometimes I have to get out of Later to use other platforms to schedule on LinkedIn.
Automatization, schedule, and post at the time of the day that I want independently from the place I'm at or if I'm in the middle of a commute.
My favorite thing about later is being able to visually see your Instagram feed as you plan/schedule out your posts. I also love being able to save hashtags that I use as well as the hashtag suggestion tool. My husband and I own several eCommerce stores so being able to manage all the different social media accounts (Instagram/Facebook/Pinterest) for each store in one account is a huge time saver.
Wish you could schedule posts with multiple photos. It would also be nice to organize the media files into folders.
Later has helped me with consistent posting to my social media accounts. I love being able to sit down for 1 hour and plan out the entire week or even month of content.
