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MailerLite Email Marketing Software logo
MailerLite
Simple Email Marketing Solutions
4.7

( 914 )

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MailerLite Reviews: 4.7/5 — Highly Rated

MailerLite Overview
What is MailerLite?

MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.

Company MailerLite
Year founded 2010
Company size 51-200 employees
Headquarters Vilnius, Lithuania
Social Media
MailerLite Categories on Findstack
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Ask Questions about MailerLite
What MailerLite is best for?
How does MailerLite compare to Stripo?
What are the pros and cons of MailerLite?
MailerLite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MailerLite Pros and Cons
Pros
  • Offers a forever free version
  • Has an auto resend feature
  • Click map feature delivers great audience behavior insight
  • Supports time-zone based sending
Cons
  • Deliverability can greatly improved
MailerLite Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
MailerLite Media
MailerLite video thumbnail
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MailerLite Screenshots
MailerLite screenshot 1
MailerLite screenshot 2
MailerLite screenshot 3
MailerLite screenshot 4
MailerLite screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 25, 2026
MailerLite Email Marketing Software logo
914 MailerLite Reviews
4.7 out of 5
Small Business (50 or fewer emp.)
Oct 21, 2020
 Source
Overall Rating:
4.0
JAGDEEP S. avatar
Jagdeep S.
Founder
Share
"A simple and powerful tool for e-mail marketing"
What do you like best about MailerLite?

Mailer like is a very simple and easy to use tool for executing email marketing campaigns, it contains a lot of pre-made readymade template to use in emails, which is the best thing I like about the tool.

What do you dislike about MailerLite?

At the beginning, I found it a little bit complicated to create a mailing campaign, but later on it fine for me

What problems is MailerLite solving and how is that benefiting you?

By making use of this tool, I now can easily use the email marketing campaign to send out the newsletter and other stuff to our subscribers, just by employing a few steps.

Small Business (50 or fewer emp.)
Jul 30, 2020
 Source
Overall Rating:
4.0
BB
Brennan B.
Owner/Blogger
Share
"Very powerful for much cheaper than competition; at a cost of speed "
What do you like best about MailerLite?

I love that it offers automations, auto-resend, A/B testing for content & subject lines, landing pages, and tons of form design options. Everything looks very professional and works smoothly. Their support is fairly quick (given the time difference between my location in the US and theirs in Europe). Their newsletters are also very helpful describing new features.

What do you dislike about MailerLite?

The load time when working within the web browser can be slow. This has affected my productivity several times.

What problems is MailerLite solving and how is that benefiting you?

I use it for all of my email sign-ups on my website, as well as to provide opt-ins. I often provide email sequences depending on the sign-up so it is easy to nurture new leads and readers.

Small Business (50 or fewer emp.)
Jul 03, 2020
 Source
Overall Rating:
4.0
BB
Brennan B.
Founder
Share
"MailerLite Review"
What do you like best about MailerLite?

Not provided

What do you dislike about MailerLite?

Not provided

What problems is MailerLite solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Nov 11, 2019
 Source
Overall Rating:
4.0
BK
Bridget K.
Online Marketer
Share
"A good, easy to use email marketing software"
What do you like best about MailerLite?

It was very easy to set up and begin using. I like the email design template, it makes it easy to create newsletters even when you don't have design experience. I also like that you can save newsletter templates so you can design a few and then simply tweak them when necessary.

What do you dislike about MailerLite?

There are some features I feel like the email design is lacking. It would be great if there was a way to save certain colors in a "recently used" way so I wouldn't have to enter the color code every time I'm using a brand color.

What problems is MailerLite solving and how is that benefiting you?

MailerLite has allowed our company to start an email newsletter campaign. It was easy to set up and begin emailing our list, the segments and groups are easy to use and the emails look sharp professional.

Small Business (50 or fewer emp.)
Oct 25, 2019
 Source
Overall Rating:
4.0
Luis Enrique S. avatar
Luis Enrique S.
Director
Share
"My experience with MailerLite"
What do you like best about MailerLite?

Without a doubt, what I like most is the possibility of having up to 1,000 in your free account. In addition, your platform is very intuitive, and I frequently receive information with instructions for the use of each functionality.

What do you dislike about MailerLite?

It seems to me that the system for determining double optin is confusing. In addition, it does not allow you to define it for a single list, but for the entire account, which does not help me in the management of my subscriber list.

What problems is MailerLite solving and how is that benefiting you?

For those of us who are just starting out or don't yet have a large number of subscribers, this is the ideal platform, as it gives you the chance to have up to 1,000 subscribers in your free account and up to 12,000 emails in the month. It's fantastic!

Small Business (50 or fewer emp.)
Oct 22, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid MailChimp Competitor"
What do you like best about MailerLite?

- Price: The free forever plan and the ability to scale affordably. - Automation: The automation systems are simple and intuitive.

What do you dislike about MailerLite?

Customization: With the free plan, there are limited templates available and it can be difficult to customize your emails with this section.

What problems is MailerLite solving and how is that benefiting you?

As a startup business, we chose Mailerlite as an alternative to MailChimp (i.e. an email service with a free-forever starter plan). Thus far, we have found it to be a straightforward and easy to use system for both our automated opt-in email sequences and our regular newsletters.

Enterprise (> 1000 emp.)
Oct 03, 2019
 Source
Overall Rating:
4.0
Jazmin Q. avatar
Jazmin Q.
Ingeniero De Desarrollo E Investigación De Software
Share
"Good tool for creating newsletters"
What do you like best about MailerLite?

Its most useful feature is automation, which allows you to send a sequence of emails to subscribers if they join a list, if one of their contact fields is updated (example: if they go from being a a free member to a paid member)

What do you dislike about MailerLite?

They should include more variety of templates in all their plans and even if it is one or two in their free version so that we can try them

What problems is MailerLite solving and how is that benefiting you?

It was perfectly integrated with my Shopify store and gave me a lot of power over my marketing strategies. In my opinion, it is the best email automation tool, with many more options and customization

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
4.0
AF
Aleksandra F.
Mrs.
Share
"Easy interface, good user experience and great support. What else do you need?"
What do you like best about MailerLite?

Very easy interface, very good user experience and most of all - great support (I never had better and faster).

What do you dislike about MailerLite?

I'm still having problems with more sophisticated paths in automation workflow

What problems is MailerLite solving and how is that benefiting you?

With simple automation workflow I can be in touch with my newly subscribers, and create with them bond, even if I'm not having time to write newsletter at that particular moment.

Small Business (50 or fewer emp.)
Sep 15, 2019
 Source
Overall Rating:
4.0
Iwan R. avatar
Iwan R.
Web Application Developer
Share
"Affordable email marketing"
What do you like best about MailerLite?

Their price is transparent and suite with our need. We don't send more than 50k emails a month, so for us, Mailerlite is cheapest alternative.

What do you dislike about MailerLite?

Their API documentation make us confuse at first. But finally we can manage it.

What problems is MailerLite solving and how is that benefiting you?

We send greetings and promotional email after user registered on our site. We are domain & hosting provider.

Mid Market (51-1000 emp.)
Jul 16, 2019
 Source
Overall Rating:
4.0
MAMTA B. avatar
Mamta B.
Social Media Manager
Share
"Mailerlite is an amazing application for email marketing which makes marketing easy."
What do you like best about MailerLite?

With MailerLite I have the chance to arrange everything related to email marketing in moments. Their templates are rather versatile, together I will completely personalize my campaigns, they are rather striking and favorable. It's good integration with third-party tools which produce perfect comments together with the tool. And to complete they maintain continuously innovating so, there's an inclination to improve.

What do you dislike about MailerLite?

I don't enjoy the stage to become slow, so on repeated occasions, it's occurred to me personally. Its great features compensate for this, but it would nevertheless need to find where the error is that slows down the software.

What problems is MailerLite solving and how is that benefiting you?

The effect that using MailerLite has left over the business has been very gratifying and important, we think that we're continuously improving. It rewards us to save time concerning generating emails because of their campaigns, we could send emails to our clients and even catch more prospective clients. It's a really complete program that we're extremely pleased to use daily.

Small Business (50 or fewer emp.)
Feb 20, 2019
 Source
Overall Rating:
4.0
KO
Kaila O.
Founder
Share
"My Favorite Email Marketing Tool I've Used"
What do you like best about MailerLite?

What I like best about Mailerlite is how user-friendly it is. It is incredibly easy to create emails with their drag and drop editor. Creating email sequences is pretty straight forward, as well. Plus there are plenty of tutorials available to walk you through anything you might need help with. I like that it's free for your first 1,000 subscribers so it gives you plenty of time to give it a good test run for yourself. I find that the pricing model for more subscribers is pretty fair. I also really like that landing pages are included at no additional fee. The landing pages are also very simple and easy to create. I've gained 90% of email subscribers with landing pages for free stuff.

What do you dislike about MailerLite?

What I dislike about Mailerlite is that in the past setting up emails has been kind of glitchy. I would have to save my work, leave the editor area and then go back into it to fix the error. So it was annoying. But, they upgraded their editor recently and it's been better. No glitches that I've run across yet.

What problems is MailerLite solving and how is that benefiting you?

I'm using Mailerlite for email marketing for my business. I use it to send newsletter emails, for email automation when a new subscribers sign up and for creating landing pages for freebies.

Small Business (50 or fewer emp.)
Jul 27, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good for mailing list"
What do you like best about MailerLite?

We use this service to send out a weekly newsletter to approximately 50 local business, using a template that rotates deoending on the week. I can set up weeks in advance all at once, and just schedule day/time when we want the newsletter sent. Track clicks, views, unsubscribe at an individual level. Easy to build out the look.

What do you dislike about MailerLite?

Gets caught in the odd 'spam filter' but is rare.

What problems is MailerLite solving and how is that benefiting you?

Automation of e-newsletter send outs.

Small Business (50 or fewer emp.)
Mar 27, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Cost effective and versatile email marketing tool"
What do you like best about MailerLite?

Mailerlite really strikes a nice balance between being simple and straightforward to use and packing enough features in to serve the needs of email marketers.

What do you dislike about MailerLite?

User interface has a "Crayola" design aesthetic, however other than that the program works well and is snappy and straightforward.

What problems is MailerLite solving and how is that benefiting you?

Emailing customers and leads and following up with large email lists.

Small Business (50 or fewer emp.)
Mar 21, 2018
 Source
Overall Rating:
4.0
IP
Ivan P.
Ivan
Share
"Good email-automation solution"
What do you like best about MailerLite?

The minimalistic interface is great to quickly start. Simple automations can be done with just a few clicks

What do you dislike about MailerLite?

Overall there is nothing to dislike. Only the limits can be a bit higher.

What problems is MailerLite solving and how is that benefiting you?

Solving our email-automation efforts nicely.

Small Business (50 or fewer emp.)
Feb 25, 2018
 Source
Overall Rating:
4.0
Zygimantas J. avatar
Zygimantas J.
Digital Marketing Manager
Share
"Good, but has its flaws"
What do you like best about MailerLite?

The platform does not limit how many contacts you can import to your profile, different from something like MailChimp.This means that you can have your email database in one place even if it exceeds your pricing plan, which I find really convenient. The platform only starts counting emails towards your pricing cap after you send the emails. Also, the platform provides neatly designed email templates. The support team is really helpful, you can message them on the platform directly and they are pretty quick to respond.

What do you dislike about MailerLite?

The platform is quite slow to import new contact lists, it does get stuck quite often, then you need to wait for about half an hour or ask the support staff to help you. Some menus are not very user-friendly, in some situations it's a hassle to get the platform to get you to a place you want.

What problems is MailerLite solving and how is that benefiting you?

Mass mailing, subscriber tracking and subscriber interaction are the main problems it has solver. It is much easier to let people know about upcoming events and new product features with this tool. We've seen an increase in business leads since using MailerLite.

Small Business (50 or fewer emp.)
Dec 26, 2017
 Source
Overall Rating:
4.0
AC
Angélica C.
Empreendedora Web
Share
"The next best thing"
What do you like best about MailerLite?

They have a really nice price and features. Every month they roll out a new feature that puts them closer to the big player, aka mailchimp.

What do you dislike about MailerLite?

I would like to see more payment options (paypal) and more personalization tools. Also, every upgrade requires an approval from the support team and it can take time.

What problems is MailerLite solving and how is that benefiting you?

They cut my email marketing cost in half and kept most of the important features I was looking for.

Mid Market (51-1000 emp.)
Nov 22, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Product, Would Recommend!"
What do you like best about MailerLite?

MailerLite is a simple, easy way to send out company emails and track important data of who is receiving that information.

What do you dislike about MailerLite?

Some of the editing and formatting functions aren't as smooth as they could be.

What problems is MailerLite solving and how is that benefiting you?

We use MailerLite to send company emails out twice a week to our employees as well as to send out a company newsletter once a month.

Small Business (50 or fewer emp.)
Nov 03, 2017
 Source
Overall Rating:
4.0
AB
Ayo B.
Social Media & Digital Marketing Educator
Share
"Amazing and Underrated "
What do you like best about MailerLite?

As a social media marketer and tech specialist for start-ups, I look for software's that are user friendly and packed with value for my learners. MailerLite has all of these and more. I love the added landing pages feature, automation and integration features it has with WordPress and WooCommerce.

What do you dislike about MailerLite?

The only dislike is the lack of landing page templates available.

What problems is MailerLite solving and how is that benefiting you?

I help to educate learners create optins and set-up their email marketing sequences. MailerLite it makes it so much more straight forward to have all these amazing features for my start-ups to understand and afford.

Small Business (50 or fewer emp.)
Jan 18, 2017
 Source
Overall Rating:
4.0
GL
Grover L.
Founder
Share
"Wonderful service for a companies with small budget"
What do you like best about MailerLite?

To be honest, I really loved that it was easy to use, clear navigation, design is very modern and suitable. All prices, plans and recommendations are easy to access. Pleasant advantage is up to 1000 subscribers for free. Suitable option for smaller bloggers who want to increase followers level.

What do you dislike about MailerLite?

I didn't like that advanced automation wasn't available. Hopefully the team will take into consideration users' suggestions according this and will upgrade it.

What problems is MailerLite solving and how is that benefiting you?

Email subscription newsletter and social media through e-mail marketing.

Mid Market (51-1000 emp.)
Jun 13, 2016
 Source
Overall Rating:
4.0
Mani K. avatar
Mani K.
Director Of Online Marketing
Share
"Better alternative to MailChimp"
What do you like best about MailerLite?

It is simple, easy to use and does your job neatly without charging you Enterprise level prices. If you are using MailChimp, this is an amazing alternative. It is NOT an alternative to some of the more advanced email software out there. It can only do basic email capture and automation but it does it very well. If you are trying to sell something via email marketing with advanced behavioral triggers etc, then this is not the product for you. I might look at something like AutoPilot.

What do you dislike about MailerLite?

Advanced automation not available. Deliver-ability might be a issue, but they are doing a good job of controlling spam.

What problems is MailerLite solving and how is that benefiting you?

Email newsletters and lead capture on websites.

Small Business (50 or fewer emp.)
Jan 16, 2016
 Source
Overall Rating:
4.0
AS
Akram Hasan S.
Ceo / Volunteer
Share
"Just an average Email Marking Solution"
What do you like best about MailerLite?

If you are looking for Subscriber-wise email marking solution. I will say mailerlite will be the best for you. But their service is pretty expansive to me. It's a good service for startup, easy to manage subscriber list. Many tools and plugins for list building. Facebook, hosted website, wordpress and API access were my favorite for list building with them. Easy to manage and create campaign, drag and drop editor, rich text editor or you can use your own email template. Tracking was good as well, link track, open track, click track. Recently they support AB testing and autoresponder. Also allow you use your own domain for sending. So far so good.

What do you dislike about MailerLite?

Unique subscriber based and no option to reset subscriber, even payment plan renewal. And API not that affective.

What problems is MailerLite solving and how is that benefiting you?

Email Marking and Email Promotion. List management would be the top benefit I am using on their service.

Small Business (50 or fewer emp.)
Nov 23, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"MailierLite Plan renewal"
What do you like best about MailerLite?

Ease of implementation, and especially the prompt customer service.

What do you dislike about MailerLite?

The training modules could have more video content.

What problems is MailerLite solving and how is that benefiting you?

Delivering my email sequences (new sign up's) and integrating with BookFunnel.

Small Business (50 or fewer emp.)
Oct 22, 2023
 Source
Overall Rating:
3.5
Adrian R. avatar
Adrian R.
Marketing Strategist
Share
"Affordable email marketing platform"
What do you like best about MailerLite?

MailerLite allows you to create newsletters and automated email sequences effectively.

What do you dislike about MailerLite?

They have limited support depending on the plan you pay for. Although the platform was initially intuitive and easy to use, it is deviating a bit from that positioning.

What problems is MailerLite solving and how is that benefiting you?

MailerLite allows me to create and manage email lists effectively

Small Business (50 or fewer emp.)
Oct 13, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A tidy platform that seems to be an equal to the market leader"
What do you like best about MailerLite?

Simplicity of use. Very intuitive interface and good deliverability.

What do you dislike about MailerLite?

Some 'advanced' features in terms of templates and html editor would be useful

What problems is MailerLite solving and how is that benefiting you?

A good alternative to the market leader, that in fact can be used in conjunction with another email marketing platform.

Small Business (50 or fewer emp.)
Jul 30, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"OK solution for basic email marketing needs"
What do you like best about MailerLite?

Clean UI. Pricing. Ability to import contacts without hassle. Tag-based (not list based) Automations are easy to create.

What do you dislike about MailerLite?

No migration service. Support is very slow (can take several days to answer) API integration does not work. You have to pay for the HTML editor. Sending a broadcast could be quicker (95% of all email autoresponders SUCK at that). Email automation has been buggy, and support had to apply a patch. Bottom line: ALWAYS test your whole automation..

What problems is MailerLite solving and how is that benefiting you?

I am using mailerlite as my autoresponder to communicate with my audience and send offers.

Small Business (50 or fewer emp.)
Feb 20, 2023
 Source
Overall Rating:
3.5
Kathy L. avatar
Kathy L.
Social Innovation Fellow
Share
"So far, so good!"
What do you like best about MailerLite?

The customer service via chat has been awesome. It has helped me with a lot and alleviated some stress as I learn to set this up. They have been very responsive and provided some great tips. They are very patient with walking me through the instructions and understanding what my challenges are. There are also tons of resources online that is helpful. I also really like the editing features and find the overall user interface fairly easy to navigate.

What do you dislike about MailerLite?

The automation feature is bit of a pain and knowing how to navigate the design edit tools could be a bit challenging at times... yakes some getting used to. I also find that there are more tutorials on the Mailerlite Classic vs the new one which isn't very helpful for me as we only just recently signed up. I also found that some of the integrations are not set up yet between the new Mailerlite and Squarespace.

What problems is MailerLite solving and how is that benefiting you?

They allow for organizing our client database more strategically and allowing us to have a Preference Centre. The Preference Centre is key because it helps prevent us from losing subscribers.

Small Business (50 or fewer emp.)
Dec 24, 2022
 Source
Overall Rating:
3.5
JS
Jay S.
Brand Owner
Share
"Mailerlite"
What do you like best about MailerLite?

I've always found Mailerlite simple to use, fantastic on multiple devices and customer service is spot on.

What do you dislike about MailerLite?

I struggle with some of the speed, it can feel sluggish at times.

What problems is MailerLite solving and how is that benefiting you?

It gives me an easy way to communicate with my customer base.

Small Business (50 or fewer emp.)
Dec 15, 2022
 Source
Overall Rating:
3.5
TK
Titus K.
Ceo
Share
"Great service but some areas need work."
What do you like best about MailerLite?

Friendly, helpful support. Good web experience and workflow. Clean, uncluttered design.

What do you dislike about MailerLite?

Work is needed on the very basic and terrible Wordpress plugins and better styling possibilities for deployment of sign up forms is needed. I want better integration for Avada forms such as Hubspot & Mailchimp have.

What problems is MailerLite solving and how is that benefiting you?

Moved from a bloated expensive Mailchimp account to a more realistically priced service that has the basics that i need without having to paying for extras i would never use.

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
3.5
Jose d. avatar
Jose D.
Head Of Acquisition Marketing Espagne
Share
"ofrece una buena gama de funciones"
What do you like best about MailerLite?

Puede activar automatizaciones, por ejemplo, mensajes de bienvenida y de seguimiento o recordatorios por correo electrónico en el caso de un evento. En los planes de pago hay disponibles muchas plantillas muy cuidadas. El servicio de asistencia es rápido y eficaz. La integración con Stripe le permite vender sus servicios y productos directamente desde su página de destino.

What do you dislike about MailerLite?

El plan gratuito no incluye plantillas de páginas de aterrizaje. Si utiliza el plan gratuito, los informes no son muy detallados y sólo incluyen el número de suscriptores, las vistas y las conversiones.

What problems is MailerLite solving and how is that benefiting you?

es la mejor opción si se tiene experiencia previa con el marketing por correo electrónico, ya que profundiza en las complejidades del contenido. También tiene el mejor servicio de atención al cliente, con asistencia disponible en ocho idiomas diferentes.

Small Business (50 or fewer emp.)
Sep 04, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A good software for my newsletters"
What do you like best about MailerLite?

All the possibilities of personnalisation. The reactivity of the support team (Sam).

What do you dislike about MailerLite?

It isn't possible to copy or template the thank you page and the confirmation message for double opt-in option.

What problems is MailerLite solving and how is that benefiting you?

Collecting suscribers and sending mails for my newsletter