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MailerLite Reviews: 4.7/5 — Highly Rated
MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
MailerLite Pros and Cons
- Offers a forever free version
- Has an auto resend feature
- Click map feature delivers great audience behavior insight
- Supports time-zone based sending
- Deliverability can greatly improved
MailerLite has spent a decade as the recommendation for people who found Mailchimp bloated and expensive, and the product still deserves that reputation. The pricing story has changed sharply, though. The free plan that made MailerLite famous was cut to 250 subscribers and 2,500 monthly emails in June 2026, and further feature caps arrive in August. Any review that still describes a 1,000-subscriber free tier is out of date.
- What it is: An email marketing platform with newsletters, automations, landing pages, websites, and digital product sales, built around a clean and unusually pleasant editor.
- Best for: Creators, bloggers, and small businesses who want good design and straightforward automation without paying enterprise prices.
- Pricing: Free for up to 250 subscribers, then Comfort $10.80 and Power $22.50 per month at 500 subscribers on annual billing. Verified in July 2026.
- The honest catch: The free plan has been reduced twice, most recently on 16 June 2026, and from 13 August 2026 free accounts are limited to 3 automations, 3 forms, 1 landing page, and 1 website.
What Is MailerLite?
MailerLite launched in 2010 and built its reputation on two things: a genuinely well-designed editor and prices well below Mailchimp’s. For years it was the standard recommendation for creators and small businesses who wanted their emails to look good without hiring a designer or learning a complicated tool.
That design quality is real and still the main reason to choose it. The drag-and-drop builder produces clean, modern emails without fighting you, and the landing page and website builders share the same aesthetic. Where competitors bolt on extra modules that feel like different products, MailerLite’s feel coherent.
The platform has broadened over time into landing pages, websites, digital product sales, and paid newsletter subscriptions, which puts it in direct competition with creator platforms as well as email tools.
The independent rating is excellent: roughly 4.7 out of 5 on Capterra across about 2,322 reviews, with ease of use and value for money the most consistently praised dimensions.
How MailerLite Works
- The editor. Drag-and-drop with a strong template library, plus an HTML editor for people who want control. This is the product’s standout quality and the reason people stay.
- Automations. Visual workflow builder for welcome sequences, abandoned carts, and behavioural triggers. Comfort includes 50 visual automations; Power makes them unlimited.
- Landing pages and websites. Full page and site building included rather than sold separately, which is unusual at this price.
- Digital products and paid newsletters. Sell downloads or run a paid subscription directly, competing with dedicated creator platforms.
- Segmentation and personalization. Standard tagging, segments, and dynamic content, competent rather than exceptional. Teams needing deep behavioural automation will find ActiveCampaign stronger.
MailerLite Pricing
MailerLite prices on subscriber count, with a slider running from 500 to 200,000. Figures verified in USD on MailerLite’s pricing page in July 2026, at 500 subscribers on annual billing.
| Plan | At 500 subscribers | Monthly emails | Seats | Notes |
|---|---|---|---|---|
| Free | $0 (up to 250 subscribers) | 2,500 | 2 | Chat support for first 14 days only |
| Comfort | $10.80/mo ($129.60/yr) | 5,000 | 3 | Unlimited templates, 50 visual automations, 24/7 email support |
| Power | $22.50/mo ($270/yr) | Unlimited | Unlimited | Unlimited campaign sending and automations, 24/7 live chat |
The important context, which most reviews have not caught up with:
- The free plan was cut on 16 June 2026. MailerLite reduced it from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. That follows an earlier reduction from the 1,000-subscriber tier the platform was known for. Seats did increase from 1 to 2, and free users gained custom templates, blogs, pop-ups, and the HTML editor.
- Further free-plan caps land on 13 August 2026. From that date free accounts are limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website. If you are relying on the free tier, check your current usage against those numbers now.
- The 2,500 email limit binds before the subscriber limit. With 250 subscribers you can send roughly 10 campaigns a month. A weekly newsletter with any resends will hit the ceiling.
- Paid pricing rose alongside the free-plan cut. Plans were also renamed, with the former Growing Business and Advanced tiers becoming Comfort and Power.
- Annual billing saves 10%. Smaller than most competitors’ discounts, so monthly billing is less punitive here.
- Comfort caps monthly emails at 5,000. For a 500-subscriber list that is ten sends a month, so heavy senders need Power.
A 14-day trial of premium features is available on every plan, including the free one.
Who Should Use MailerLite
- Creators and bloggers. Design quality, digital product sales, and paid newsletters in one platform at a low price is a strong combination for this audience.
- Small businesses that care how emails look. The editor is the best-designed in this price bracket, and it shows in the output.
- Teams wanting pages and sites included. Landing pages and websites bundled rather than charged separately is genuinely good value.
- Anyone leaving Mailchimp on cost. This remains the most common migration path, and it is still usually justified.
It fits less well for teams needing deep behavioural automation, where ActiveCampaign is meaningfully stronger, for large ecommerce operations that need tight Shopify integration, where Omnisend fits better, and increasingly for anyone hoping to run a real list on the free plan, which the recent cuts have made much harder.
Honest Pros and Cons
Strengths
- The best editor in its price class. Clean, modern output without fighting the tool, and consistently the most praised aspect in reviews.
- Excellent value on paid plans. $10.80 and $22.50 at 500 subscribers undercuts most competitors at comparable capability.
- Pages, sites, and products included. Landing pages, websites, digital products, and paid newsletters bundled rather than sold as add-ons.
- Strong independent rating. 4.7/5 across roughly 2,300 Capterra reviews, with value for money singled out.
- Genuinely good support. 24/7 email on Comfort and live chat on Power, well regarded in reviews.
- Unlimited sending on Power. No email cap at the top tier, which is uncommon at this price.
Limitations
- The free plan has been cut twice. Now 250 subscribers and 2,500 monthly emails, well below the tier that built its reputation.
- New free-plan feature caps from 13 August 2026. 3 automations, 3 forms, 1 digital product, 1 landing page, 1 website.
- Free chat support lasts 14 days. After that, free users have limited support options.
- Comfort’s 5,000 email cap is tight. Roughly ten sends a month at 500 subscribers, which pushes regular senders to Power.
- Automation depth is mid-tier. Fine for welcome sequences and basic triggers, well behind ActiveCampaign for complex behavioural logic.
- Prices rose with the plan rename. Worth checking your renewal rather than assuming continuity.
MailerLite Alternatives and How It Compares
- GetResponse offers deeper automation plus webinars and funnels, at a higher price.
- SendPulse is cheaper and adds chatbots and SMS, with a dated interface and weaker design tooling.
- ActiveCampaign is substantially stronger on automation and substantially more expensive. The right choice if behavioural logic drives your revenue.
- Omnisend is the ecommerce pick, with better Shopify integration and commerce-specific automation.
- Beehiiv and Substack are worth comparing if paid newsletters rather than general email marketing are the actual goal.
For a broader survey see our guide to the best email marketing software.
The Verdict
MailerLite remains a genuinely good email platform and, on paid plans, excellent value. The editor is the best in its price class, the bundled landing pages and websites are real rather than token, and the 4.7/5 rating across thousands of reviews reflects a product people enjoy using. For creators and small businesses at $10.80 or $22.50 a month, it is easy to recommend.
The free plan is a different story now, and it is the part of MailerLite’s reputation most in need of updating. At 250 subscribers and 2,500 monthly emails, with automation, form, and page caps arriving on 13 August 2026, it is a trial rather than a home for a growing list. If you chose MailerLite specifically for its free tier, check your usage against the new limits before that date, because the change is recent enough that most coverage online still describes the old numbers.
The practical read: evaluate MailerLite on its paid plans, where it competes strongly, rather than on a free tier that has been reduced twice in under a year. Comfort at $10.80 suits light senders, and Power at $22.50 is the right pick for anyone mailing weekly, since Comfort’s 5,000-email cap binds sooner than the subscriber count does. On that basis it is still one of the best-value email tools available.
FAQ
What happened to MailerLite’s free plan?
MailerLite reduced its free plan on 16 June 2026, from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. This followed an earlier reduction from the 1,000-subscriber tier the platform was long known for. Free accounts did gain a second user seat plus custom templates, blogs, pop-ups, and the HTML editor. From 13 August 2026, free accounts are additionally limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website.
How much does MailerLite cost in 2026?
At 500 subscribers on annual billing, Comfort is $10.80 per month ($129.60 per year) with 5,000 monthly emails and 3 seats, and Power is $22.50 per month ($270 per year) with unlimited emails and unlimited seats. Pricing scales with subscriber count up to 200,000, and paying yearly saves 10%.
Is MailerLite’s free plan still worth using?
As a way to try the product, yes. As a home for a growing list, much less so than before. 250 subscribers and 2,500 monthly emails allows roughly ten campaigns a month to a small list, and the August 2026 caps limit you to 3 automations and 1 landing page. If you need a more generous free tier, compare alternatives before committing.
Is MailerLite better than Mailchimp?
For most small businesses and creators, MailerLite is cheaper and has a better-designed editor, which is why it has been the standard Mailchimp alternative for years. Mailchimp offers a larger integration ecosystem and more advanced analytics. If cost and design quality are your priorities, MailerLite usually wins; if you need breadth of integrations, Mailchimp may still fit better.
What is MailerLite best for?
Creators, bloggers, and small businesses that want well-designed emails, bundled landing pages and websites, and the ability to sell digital products or run paid newsletters, without paying for enterprise-grade automation they will not use.
Compare MailerLite with other popular tools in the same category.
I tried out many different tools before choosing MailerLite. They have a very easy interface and I appreciate their friendly and prompt customer service.
I can't think of anything. I like pretty much everything :)
Easy and fairly priced tool for email maketing.
I love that it is very intuitive, even for a not so tech savy person. It works reliable and I can very quickly create new campaigns, forms, popups, automations. It is also very important that it is DSGVO compliant.
No complaints whatsoever! I just had a little problem migrating (probably because I am not a native speaker) but got help really really quick, even on sunday morning.
Providing a simple newsletter tool for small entrepreneur, quick to use and easy to care, compatible with wordpress.
. So many features easy to access and use with very little techy knowledge. Great support from Tiare thank you
No downsides at all. Everything works perfectly.
the RSS feed feature is just right for me. I have never built a subscriber list because I dont know how to keep email marketing on fire. My visitors love my blog and now I can send them everything without having to do anything extra. Great time saver
Whenever I reach out to support - they are there. And everyone is super helpful, but there's one guy - Filip - who absolutely stands out. He just gets the job done in NO TIME, whatever I ask. 5-star support, no questions asked.
It would be easier to understand (for me at least) if segments where re-named to tags, since everyone (even MailerLite itself) calls is this way.
Way cheaper, way easier and - most importantly - way BETTER than ActiveCampaign (which I've been the user of for quite a few years before I've switched over to MailerLite)
I didn't even have a premium account for support yet they quickly helped me and kept in constant contact until they solved my problem. Thank you so much Mailerlite!
The fact that you need premium plan for support BUT it's totally reasonable! I still can't reccommend them enough!
Email marketing and making sure that my emails are fully always being put in the inbox instead of spam or promotions! They do an amazign job at making this process easy and working!
EVERYTHING ABOUT THIS PLATFORM IS AWESOME FOR BUSINESS OWNERS WITH LESS THAN 2 EMPLOYEES/STAFF. SO, IN OTHER WORDS, A BUSINESS OWNED, OPERATED, AND RUN BY YOU OR, IN THIS CASE, ME!
I DO NOT DISLIKE ANYTHING ABOUT MAILERLITE.
REACHING AUDIENCE MEMBERS WHO MAY NOT KNOW WE EXIST.
Mailerlite has all of the necessary functions for an email service provider and lots of bells and whistles as well. Automations, landing pages, and A/B testing, auto-resend. Have been using the platform for many years and still very happy.
There are not many downsides. One I can think of is certain integrations but with Zapier, this is not a problem. Uploading pictures to use in emails could be faster and linking to outside YouTube videos could be better but not too bad overall.
Mailerlite meets all of my email sending and automation needs. No problems and very good pricing. Much more value than other competitors. I have many landing pages integrated, email lists, automations. All works well.
I've just set up MailerLite for my second blog as I've been so happy with it to my first, after switching from Mailchimp. It's got amazing functionality and is easy to use. I had trouble with a workflow just now and asked for help in the chat. The person responded almost straight away and helped me sort out where I'd gone wrong. I highly recommend it
Not much - sometimes it's not 100% intuitive, but I normally get there!
Really easy to use and the templates are lovely. I like how it's free for the first 1,000 subscribers. Great customer service.
Que el equipo de ayuda siempre esta disponible para guiarte y pensar contigo las soluciones para las estrategias que quieras implementar.
Que no tiene pixel de seguimiento para instalar en la web
Tener una plataforma facil de usar y economica. Con funcionalidades que otros ofrecen a precios mucho mas altos
I have been a loyal user of MailerLite for quite some time now, and I am continually amazed by the level of service and the outstanding results this platform delivers. From its user-friendly interface to its robust features, MailerLite has become an invaluable tool for managing my email marketing campaigns. One of the things that immediately stands out about MailerLite is its intuitive and well-designed interface. Navigating through the platform is a breeze, even for someone who is new to email marketing. The clean layout and logical organization of features make it easy to create, customize, and send beautiful email campaigns without any technical expertise. Whether you're a small business owner or a seasoned marketer, MailerLite caters to all levels of proficiency. What truly sets MailerLite apart from other email marketing services is its powerful feature set. The platform offers a wide range of tools and functionalities that empower users to create highly targeted and engaging campaigns. The drag-and-drop editor allows for effortless email design, while the variety of pre-designed templates gives you a head start in crafting professional-looking emails. Additionally, the automation features are incredibly useful, allowing for personalized and timely interactions with subscribers, leading to improved engagement and conversion rates. One of the standout aspects of MailerLite is its exceptional deliverability. With their strong emphasis on maintaining a positive sender reputation, my emails consistently reach my subscribers' inboxes, ensuring maximum visibility and engagement. This has had a significant impact on the success of my email marketing campaigns, helping me achieve higher open rates and click-through rates. Another aspect I appreciate about MailerLite is its commitment to customer support. Whenever I've encountered a question or needed assistance, their support team has been prompt, friendly, and knowledgeable. They genuinely care about their users' success and go above and beyond to provide guidance and solutions. Furthermore, MailerLite offers excellent value for money. Their pricing plans are flexible and affordable, making it an ideal choice for businesses of all sizes. Even with the free plan, you can access many of their essential features and experience the quality of their service before committing to a paid plan. In conclusion, MailerLite is an exceptional email marketing service that consistently exceeds my expectations. Its user-friendly interface, powerful features, exceptional deliverability, and outstanding customer support make it a standout choice in the industry. Whether you're a beginner or an experienced marketer, I highly recommend MailerLite for its amazing service and remarkable results.
Nothing so far as the service provided is uncommon
TFA
Su sencillez y navegación. Es muy intuitiva y esta bastante completa con respecto a otras soluciones que existen en el mercado para el envio de campañas de email marketing.
Las integraciones y automatizaciones podrian en algunos casos ser mas robustas y que se actualicen mas rapidamente. He tenido problemas con la vinculación de mi ecoomerce que no actualizaba las compras.
Envio de campañas de email marketing. Antes utilizaba GetResponse pero el servicio era muy malo. El servicio te atención al cliente de Mailer Lite es espectacular.
Even if you find yourself tech challenged, this platform is super easy to use.
There isn't anything that I found that I don't like.
I had a glitch in that I was marked for spam but had not sent any emails. Quickly fixed by customer service.
It is extremely easy to use, easy to integrate and easy to create professional campaigns. The analytics are great and it makes it easy to auto schedule.
I accidently selected all of my subscribers and unsubscribed them. It was too easy to make that mistake. A warning before letting that happen would have been useful BUT, I cntacted them stright away and they were able to restore everything within 30 minutes of me reaching out.
Marketing and subscriber building.
I'm really impressed with the pricing for MailerLite. Also, their customer service excellent.
I have no dislikes about MailerLite. The customer service quick and helpful.
MailerLite is heling me create my email marketing business. I find the system easy to use, with great tutorials on YouTube.
Mailerlite gives very wide options for creating e-mails with nice visuals and easy-to-use text blocks. It does not take much time even for a beginner to create the first e-mail! A great tool for those, who send newsletters and e-mails daily.
It would be great to have even more possibilities, especially for "text+picture" fields, to surround pictures with text more easily and without unnecessary gaps.
Mailerlite helps to manage e-mails, group my clients and send nice-looking e-mails, so these e-mails reach those, who are interested in the topic, without turning e-mail sending in disturbing spam.
I love how easy MailerLite is to use. And it is full of great features, even with the free version. The customer support is top-notch and upgrading is reasonably priced.
The change over from Classic to the new version came with a few hitches. It wasn't 100% clear what needed to be done. But the customer support helped me all the way.
MailerLite allows me to consistently contact my community with professional newsletters. Managing my emails and subscribers is easy and doesn't take a lot of time.
User friendly, great customer service and very competitive pricing. I love this provider!
It would be great if they had an image resizer so I didn't have to do it manually when my files are too big.
Mailerlite allows me to reach my readers directly on a regular basis.
Easy to build a campaign and set up automationd.
Wish there was an lower priced option for those who use/need fewer of the more advanced marketing features.
Reaching readers of my books and staying in touch with those who are fans.
It is really fast and easy to get a support from the support team. Chat starts with a Chatbot, however as soon as you want to connect to a real person, you are connected no later than 5 minutes. There is no bla bla with the support person, they are indeed target-oriented. Thank you..
To be honest, i have not experienced any negativity until now. I hope, this lasts..
I had a GDPR compliance issue that needs to be shown in my legal page. It was solved. I had a Double-opt-in problem for my integrated sign-in form. It was solved.
I am always confused when I get to the domain connection issues. I needed hands-on support and not links and videos. Mailerlite provided the best customer support professional I have met in a long time. I stuck, and he waited patiently as I provided a screenshot, and we worked through the process step-by-step. The support person. Panagiotis, is the best.
I really like the layout of Mailerlite. It seems to be what my new small business needs.
Mailerlite shall help me master email marketing and, therefore customer engagement. I prefer emails to Social Media.
Ease of use and simplicity. Price is also available.
Nothing for the moment. I hope it will continue.
My newsletters are much more beautiful
Being able to get help from an actual knowledgeable person.
I wish the text could be edited in the newsletter instead of the text pane to the side.
Authenticating my domain so my emails won't go to spam.
MailerLite is one of the few email marketing tools that lets you send UNLIMITED emails to subscribers to your list. For our business there is a particular brand we own where we have a fairly small list but they are highly engage and during busy seasons it is not unusual for us to send 5-7 emails messages per week to our subscribers. So this pricing structure was a great find and more than halved our monthly email spend.
The downside was that we did simplify some of our automated email flows due to their not being as many options available for customisign these workflows.
Helping to reduce costs in our business as email marketing costs can quickly add up if you go over your monthly limit and start paying per email blast that is being sent out.
Top-notch user experience. Excellent drag-and-drop options
Not sure what could be improved..All good
Wanted an email marketing tool that is reliable, cost-effective and easy to use.
Great UI that enables us to create excellent forms, automate.emails and group subscribers in very easy way. It is aslo easy to create landing pages with drag and drop feature. Email broadcasting to all subscribers is easy and we able to get a detailed report on the sent,in queue and those rejected ones.Great video tutorials for one to learn email marketing very easily
No dislike at all. The application has been running very successful in our company.
MailerLite is an affordable email marketing application. It delivery rate is high. It easy to blast emails to all subscribers and aslo it offer great tempates that are easily customizable to create very attractive emails.
MailerLite has served all our needs in email marketing and lead generation. It offers very great templates that enables us to create very good looking emails.Email delivery rate is very high and they have a very knowledgeable customer support service that offers very great support. We are able to integrates this application with zapier in very easy way and it's relatively affordable when sending bulk emails using this application.
Mobile app for this application could be very fantastic.
MailerLite is very affordable and stable email marketing application. It's easy to send bulk emails and aslo personalize them. Wide range of templates that enables us to create very attractive emails. It's delivery rate is very high and customer support team is very supportive.
How easy the program is to use, and the helpfulness of customer support.
Everything is A-OK. I love MailerLite. Couldn't be better.
My newsletters get delivered on time.
MailerLite is built to be helpful. From their short, informative tutorials to a clean and simple design, this product makes communications a pleasure, from migration to creation and reporting. This is a fresh, new product; it doesn't suffer from the technical or legacy 'debt' typical of comparable products.
It's a small thing, but I was a little confused about whether the 'Name' field should ideally be just for first names, or the subscriber's full name.
Let's face it, email is built on 'dark ages' tech, but it's still really essential to any operation. It's just not possible to create eye-catching email campaigns in legacy email clients, and anyone communicating with large numbers of people needs to have an eye on the statistics behind the campaign. MailerLite makes both those things especially easy. We are a not-for-profit charity, and we make every dollar and every minute count. MailerLite helps us deliver more for our community, for less.
The free automation, the customer service, the beautiful and intuitive interface.
Would like to customize the unsubscribe options.
By making it easy to reach my audience in an easy and beautifully dedigned way.
I am just setting up my business and wanted to start small, easy, and inexpensive - MailerLites exceeds all of these. I was surprised to find out that they offered a website service and was thrilled not only that they did but the quality of it. It is just perfect for what I need and kept me from wasting so much valuable time trying to navigate the system. Something you don't get with you could say free or cheaper services is customer service - this isn't the case with MailerLite. I had a question about linking my email and the opt-in process and Matheus not only was quick in his response but screened shot everything right from my account. I would highly recommend using them - and advice that's taken me a hot second to learn is to keep things simple and focus on the value you bring others - MailerLite had helped me do this while also maintaining a professional apperance.
So far, nothing - as I build out my the resources that I am hoping to add to my website - I will most likely have to build out a separate website but this is only because I will need something that is very customized.
MailerLite is helping me simplify while keeping everything in one place and professional looking.
