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MailerLite Reviews: 4.7/5 — Highly Rated
MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
MailerLite Pros and Cons
- Offers a forever free version
- Has an auto resend feature
- Click map feature delivers great audience behavior insight
- Supports time-zone based sending
- Deliverability can greatly improved
MailerLite has spent a decade as the recommendation for people who found Mailchimp bloated and expensive, and the product still deserves that reputation. The pricing story has changed sharply, though. The free plan that made MailerLite famous was cut to 250 subscribers and 2,500 monthly emails in June 2026, and further feature caps arrive in August. Any review that still describes a 1,000-subscriber free tier is out of date.
- What it is: An email marketing platform with newsletters, automations, landing pages, websites, and digital product sales, built around a clean and unusually pleasant editor.
- Best for: Creators, bloggers, and small businesses who want good design and straightforward automation without paying enterprise prices.
- Pricing: Free for up to 250 subscribers, then Comfort $10.80 and Power $22.50 per month at 500 subscribers on annual billing. Verified in July 2026.
- The honest catch: The free plan has been reduced twice, most recently on 16 June 2026, and from 13 August 2026 free accounts are limited to 3 automations, 3 forms, 1 landing page, and 1 website.
What Is MailerLite?
MailerLite launched in 2010 and built its reputation on two things: a genuinely well-designed editor and prices well below Mailchimp’s. For years it was the standard recommendation for creators and small businesses who wanted their emails to look good without hiring a designer or learning a complicated tool.
That design quality is real and still the main reason to choose it. The drag-and-drop builder produces clean, modern emails without fighting you, and the landing page and website builders share the same aesthetic. Where competitors bolt on extra modules that feel like different products, MailerLite’s feel coherent.
The platform has broadened over time into landing pages, websites, digital product sales, and paid newsletter subscriptions, which puts it in direct competition with creator platforms as well as email tools.
The independent rating is excellent: roughly 4.7 out of 5 on Capterra across about 2,322 reviews, with ease of use and value for money the most consistently praised dimensions.
How MailerLite Works
- The editor. Drag-and-drop with a strong template library, plus an HTML editor for people who want control. This is the product’s standout quality and the reason people stay.
- Automations. Visual workflow builder for welcome sequences, abandoned carts, and behavioural triggers. Comfort includes 50 visual automations; Power makes them unlimited.
- Landing pages and websites. Full page and site building included rather than sold separately, which is unusual at this price.
- Digital products and paid newsletters. Sell downloads or run a paid subscription directly, competing with dedicated creator platforms.
- Segmentation and personalization. Standard tagging, segments, and dynamic content, competent rather than exceptional. Teams needing deep behavioural automation will find ActiveCampaign stronger.
MailerLite Pricing
MailerLite prices on subscriber count, with a slider running from 500 to 200,000. Figures verified in USD on MailerLite’s pricing page in July 2026, at 500 subscribers on annual billing.
| Plan | At 500 subscribers | Monthly emails | Seats | Notes |
|---|---|---|---|---|
| Free | $0 (up to 250 subscribers) | 2,500 | 2 | Chat support for first 14 days only |
| Comfort | $10.80/mo ($129.60/yr) | 5,000 | 3 | Unlimited templates, 50 visual automations, 24/7 email support |
| Power | $22.50/mo ($270/yr) | Unlimited | Unlimited | Unlimited campaign sending and automations, 24/7 live chat |
The important context, which most reviews have not caught up with:
- The free plan was cut on 16 June 2026. MailerLite reduced it from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. That follows an earlier reduction from the 1,000-subscriber tier the platform was known for. Seats did increase from 1 to 2, and free users gained custom templates, blogs, pop-ups, and the HTML editor.
- Further free-plan caps land on 13 August 2026. From that date free accounts are limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website. If you are relying on the free tier, check your current usage against those numbers now.
- The 2,500 email limit binds before the subscriber limit. With 250 subscribers you can send roughly 10 campaigns a month. A weekly newsletter with any resends will hit the ceiling.
- Paid pricing rose alongside the free-plan cut. Plans were also renamed, with the former Growing Business and Advanced tiers becoming Comfort and Power.
- Annual billing saves 10%. Smaller than most competitors’ discounts, so monthly billing is less punitive here.
- Comfort caps monthly emails at 5,000. For a 500-subscriber list that is ten sends a month, so heavy senders need Power.
A 14-day trial of premium features is available on every plan, including the free one.
Who Should Use MailerLite
- Creators and bloggers. Design quality, digital product sales, and paid newsletters in one platform at a low price is a strong combination for this audience.
- Small businesses that care how emails look. The editor is the best-designed in this price bracket, and it shows in the output.
- Teams wanting pages and sites included. Landing pages and websites bundled rather than charged separately is genuinely good value.
- Anyone leaving Mailchimp on cost. This remains the most common migration path, and it is still usually justified.
It fits less well for teams needing deep behavioural automation, where ActiveCampaign is meaningfully stronger, for large ecommerce operations that need tight Shopify integration, where Omnisend fits better, and increasingly for anyone hoping to run a real list on the free plan, which the recent cuts have made much harder.
Honest Pros and Cons
Strengths
- The best editor in its price class. Clean, modern output without fighting the tool, and consistently the most praised aspect in reviews.
- Excellent value on paid plans. $10.80 and $22.50 at 500 subscribers undercuts most competitors at comparable capability.
- Pages, sites, and products included. Landing pages, websites, digital products, and paid newsletters bundled rather than sold as add-ons.
- Strong independent rating. 4.7/5 across roughly 2,300 Capterra reviews, with value for money singled out.
- Genuinely good support. 24/7 email on Comfort and live chat on Power, well regarded in reviews.
- Unlimited sending on Power. No email cap at the top tier, which is uncommon at this price.
Limitations
- The free plan has been cut twice. Now 250 subscribers and 2,500 monthly emails, well below the tier that built its reputation.
- New free-plan feature caps from 13 August 2026. 3 automations, 3 forms, 1 digital product, 1 landing page, 1 website.
- Free chat support lasts 14 days. After that, free users have limited support options.
- Comfort’s 5,000 email cap is tight. Roughly ten sends a month at 500 subscribers, which pushes regular senders to Power.
- Automation depth is mid-tier. Fine for welcome sequences and basic triggers, well behind ActiveCampaign for complex behavioural logic.
- Prices rose with the plan rename. Worth checking your renewal rather than assuming continuity.
MailerLite Alternatives and How It Compares
- GetResponse offers deeper automation plus webinars and funnels, at a higher price.
- SendPulse is cheaper and adds chatbots and SMS, with a dated interface and weaker design tooling.
- ActiveCampaign is substantially stronger on automation and substantially more expensive. The right choice if behavioural logic drives your revenue.
- Omnisend is the ecommerce pick, with better Shopify integration and commerce-specific automation.
- Beehiiv and Substack are worth comparing if paid newsletters rather than general email marketing are the actual goal.
For a broader survey see our guide to the best email marketing software.
The Verdict
MailerLite remains a genuinely good email platform and, on paid plans, excellent value. The editor is the best in its price class, the bundled landing pages and websites are real rather than token, and the 4.7/5 rating across thousands of reviews reflects a product people enjoy using. For creators and small businesses at $10.80 or $22.50 a month, it is easy to recommend.
The free plan is a different story now, and it is the part of MailerLite’s reputation most in need of updating. At 250 subscribers and 2,500 monthly emails, with automation, form, and page caps arriving on 13 August 2026, it is a trial rather than a home for a growing list. If you chose MailerLite specifically for its free tier, check your usage against the new limits before that date, because the change is recent enough that most coverage online still describes the old numbers.
The practical read: evaluate MailerLite on its paid plans, where it competes strongly, rather than on a free tier that has been reduced twice in under a year. Comfort at $10.80 suits light senders, and Power at $22.50 is the right pick for anyone mailing weekly, since Comfort’s 5,000-email cap binds sooner than the subscriber count does. On that basis it is still one of the best-value email tools available.
FAQ
What happened to MailerLite’s free plan?
MailerLite reduced its free plan on 16 June 2026, from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. This followed an earlier reduction from the 1,000-subscriber tier the platform was long known for. Free accounts did gain a second user seat plus custom templates, blogs, pop-ups, and the HTML editor. From 13 August 2026, free accounts are additionally limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website.
How much does MailerLite cost in 2026?
At 500 subscribers on annual billing, Comfort is $10.80 per month ($129.60 per year) with 5,000 monthly emails and 3 seats, and Power is $22.50 per month ($270 per year) with unlimited emails and unlimited seats. Pricing scales with subscriber count up to 200,000, and paying yearly saves 10%.
Is MailerLite’s free plan still worth using?
As a way to try the product, yes. As a home for a growing list, much less so than before. 250 subscribers and 2,500 monthly emails allows roughly ten campaigns a month to a small list, and the August 2026 caps limit you to 3 automations and 1 landing page. If you need a more generous free tier, compare alternatives before committing.
Is MailerLite better than Mailchimp?
For most small businesses and creators, MailerLite is cheaper and has a better-designed editor, which is why it has been the standard Mailchimp alternative for years. Mailchimp offers a larger integration ecosystem and more advanced analytics. If cost and design quality are your priorities, MailerLite usually wins; if you need breadth of integrations, Mailchimp may still fit better.
What is MailerLite best for?
Creators, bloggers, and small businesses that want well-designed emails, bundled landing pages and websites, and the ability to sell digital products or run paid newsletters, without paying for enterprise-grade automation they will not use.
Compare MailerLite with other popular tools in the same category.
MailerLite has very robust features that are easy to use. We use it a lot to send newsletters and automated marketing campaign. It offers tons of templates that are easy to tailor to fit into our business needs.Online customer support is excellent and they able to handle our issues very professionally.
It has been a good experience using this application. We have no dislike.
MailerLite is very cost effective email marketing application. Email delivery is high and they offer great online customer support. Very minimal training is required and it offers wide range of templates to work with
MailerLite has strengthen our email marketing process. It is easy to use and implement. Great templates for email and landing pages that are easy to customize. We were able to import all our contacts from excel in to this application very successful and easily. It aslo integrates with WordPress very well and they customer support is very responsive when we are stuck.
MailerLite has proven itself to be the best email marketing application. It's affordable and easy to use. No dislike at all to this product.
MailerLite has been an affordable email marketing application. Email delivery is hundred percent. Easy to integrate with other applications. Highly responsive customer support team. Easy to import contacts from other sources into this application.
Deep offerings of email campaigns, the construction of web and landing pages. .
I find their website somewhat difficult to follow. I would like a button on every page directly back to the dashboard. I frequently get lost.
getting notice of my novels in front of potential, likely readers.
I love chatting feature! I created automation and it was not working. When I notice something wrong, I chatted with Claudia. She got the point immediately and provide me a solution. I was desperate when I realized the problem, but I was very happy that she patiently spent an hour and a half showing me how to fix each of the problems one by one.
It's true that the chat function is excellent and reliable, but it may depend on the person. When I checked with someone different than Claudia to make sure the automation was set up correctly, I was told there was nothing wrong with the process.
Meiler Lite has been helpful to me in the automation of emails, my website, and landing pages. Also, sometimes they send me tips on how to write emails, etc., regularly.
It was easy to convert from the Chimp when their pricing got ridonculous, and both Luis and Jen have been amazing customer service reps. Keep up the great work!
So far, the only negative was since I'm ND, sometimes the help videos just confuse more so hopefully I can figure everything out during the free trial month of chat.
Just keeping interested readers up-to-date with my latest book releases.
In a few minutes you can easily create an email marketing campaign on front-end. Only a few steps to authentice your domain name and setup an automation for your subscribers.
If I must name something that is maybe not the best, I would say that I'd like more statistics and metrics about my campaigns. On the other hand you can connect Google Analytics.
MailerLite helps me with creating email marketing for my clients. It can be set up easily and in just a few minutes. In this way, MailerLite saves me more time.
MailerLite has the best support system I have found in a newsletter site.
Sometimes I find my page doesn't match what it should be. But they answer my questions and solve my problems.
Meeting with my customers, letting them get to know me, and purchase my books.
Their people have been truly helpful compared to other companies I've dealt with.
That I've had a problem uploading code to my site. But the problem was handled quickly.
They were able to fix the coding issue I was having promptly.
It is very useful, efficient, easy, fast and it gives a feeling of being in good hands
Maybe a lot of times I have to confirm my email when I log in it.
It makes very easy and comfortable my work of to create, design and send emails
Easy to use and stable email platform with very good support
Be nice to be able to share templates between different accounts
Allowing us to access & remina in contact with our existing customers efficiently
When I started a new pen name, I opened a free MailerLite account, intending to upgrade to a paid one when I received enough subscribers. So when I had trouble authenticating my website, I didn't think I'd get much help from MailerLite's customer service. Boy, was I wrong. Not only did they respond quickly, but Alejandra was committed to making sure my problem was resolved (which she did!) Thank you for the help.
The newsletter builder can be cumbersome to get started. And you can't add a survey unless you build a completely new one from scratch.
MailerLite is my newsletter provider. I'm able to use it for free while I'm building my subscriber base. Cost and the interface between BookFunnel were instrumental factors in choosing ML.
Their helpful support team - quick and responsive.
Can't create a template with their free service.
Formatting problems, helping me set things up on the back end, identifying how to do certain things in the emails, understanding the analytics.
Easy to use, great customer service, recommend.
If there was telephone support I would pay for that, too.
Easy to use website and landing page editor.
I am new to MailerLite and as I'm just starting my list, I'm on the free plan. MailerLite has been super intuitive to navigate. I haven't needed to use support articles much for the basic set-up I've been doing. I ran into an issue where my mailing list wasn't working correctly, and I was super impressed by support. They responded within three hours to my initial email and all other responses came within less than an hour. The support rep really understood my issue, asked relevant questions, and provided helpful tips without coming across as know-it-all or like they were providing canned copy-and-paste solutions. I am so far very impressed with MailerLite and really glad I chose them as my email list provider!
It hasn't always been obvious where to go to get help with learning the system and features. I prefer to read articles, but the first recommendations for learning were more video-based.
I needed a provider for my email list that provided basic features, was easy to use, and wouldn't cost an arm and a leg as I grow. MailerLite is all of those things and has really exceeded my expectations so far. They have more features than I need, but I'm really excited to explore and excited about the possibilities of growing with them.
The ease of the platform along with the quick customer service.
On the app, you can't create a new campaign. I have to go to a desktop to create one. I work primarily on my iPad Pro, so I don't like that I had to buy a computer.
It's helping me reach readers with a variety of options in my newsletter.
Support aswell as the user friendlyness of the plattform. Great job! Also super fair prices.
Well, nothing in particular.Everything was good.
( ) Newsletters (Feature updates, discounts,...) ( ) Satisfaction request ( ) Welcome email ( ) Uninstall request
MailerLite is easy to use. Building a website is quickly and it works across browsers.
The editor for the cookie notification has a bug right now. You have to re-enter the notification content every time you re-open the editor.
We use it for getting our website online fast and to offer contact forms for customers and leads.
It's easy to use, very customizable and the team is very supportive
Nothing really, so far everything works well
Using it to collect leads on the website and set up different automated funnels
Es muy sencillo de utilizar, una vez que lo has configurado no tienes problemas en los envíos, total fiabilidad. Hoy he tenido que utilizar el soporte técnico por un problema importante y en pocos minutos me lo han resuelto, con una amabilidad enorme.
La traducción, es posible que sea por trabajar con una cuenta gratuita, pero hay veces que aparecen traducciones que no son necesarias tras algún cambio y debo revisar el texto completo
Envío un correo diario a una lista de suscriptores, lo programo con antelación y me olvido.
It's a very simple-to-use service, MailerLite just works. If I've ever had trouble with something, it's always been an easy fix via their great support.
My only gripe is that there's two versions, and I'm reluctant to shift to the modern experience because of all the accounts I have.
It's enabling email marketing for several of my clients via various integrations.
Support is fantastico! Meilerlite includes speed, convenience, ease of use, and the right approach to work and rest.
Meilerlite includes speed, convenience, ease of use, and the right approach to work and rest. Oh, stop, this is not dislikes?
Mailerlite helps me stay in touch with my customers and the entire community that is interested in my products.
I love that MailerLite is extremely easy to learn and use effectively to grow your list and business. I have used many other email autoresponder platforms for my clients and MailerLite is by far the best.
On the Classic verison I would experience slow processing and glitchiness after using the platform for a long time in one sitting. I have now transistioned to the new version of MailerLite, thus far I have not seen that same experience. I dislike that a good number of my Gmail subscribers report that my emails land in their Promo folder as opposed to in their Inbox.
MailerLite is solves how to grow your brand and business with qualit for less. I have been able to see pleasing conversion rates from using MailerLite and the platform also benefits the new entrepreneurs I coach to effectively show a professional online prescence for less. This also them to confidently build and scale their brand without feeling like they cannot produce the same quality as other brands that utilize platforms like ConvertKit, Constant Contact or ActiveCampaign. MailerLite also provides better customer care than many of the other platforms.
The site is efficient but the reason I recommend ML is because of the excellent customer service via the live chat. Someone always answers in under a few minutes. Invaluable.
I won't ever 'migrate' from classic because I'd have compile everything from scratch again. Literally WEEKS of work.
It is the basis of my mailing list, which is the basis of my business.
Even though I'm still using the free version of MailerLite (for now), they don't skimp on their customer support. I was struggling with a technical issue, so I contacted customer support (where they stated a 2 to 4-day response time), and someone from their team got back to me within an hour of me sending the mail. They were super friendly and resolved the problem immediately so I could continue using the platform.
Customisation is a bit limited, but I assume this is because I am still using the free version. I look forward to upgrading my subscription when the time comes.
Email Marketing campaigns, for now. This is an easy way for me to touch base with existing clients, keep them up to date with new offerings and prompt them to get in touch.
I like that I can start free while I build my list and still get access to support while figuring things out.
I haven't disliked anything so far - so far so good.
Mailerlite helps me expand my business without depleting my cash flow.
What i most like about mailerlite is the ability to do advanced automation and personalization. If you have something regarding automation in your mind, it can be done with mailerlite. Plus, the quizzes feature. The surveys feature can be added to your marketing customization. And the all-in-one website building suite. Truly Amazing!
For the free plan, you can't use premium features like quizzes, surveys, etc. But for the advanced plan, the sky is the limit.
I can transform the painted picture of marketing journeys from my mind to the real world, from segmentation, personalization and automation.
Easy to use, easy to set up, lots of useful features. Outstanding support by Vlad on some tricky question, on a Sunday (!) afternoon. Pricing is suitable for smaller businesses as well as for larger companies.
There's really nothing which I found to dislike.
Managing a complex subscriber list. Integration with ThriveCart. Integration with WordPress/GeneratePress.
The ease of use, an interface you can navigate, and the number of blocks that allow you to make great-looking campaigns!
Nothing yet, I'll add this in when it happens...
A way to communicate with our audience that avoids the pitfalls of social media
...to know, that you are talking to people and not a bot and to get answers to your questions.
There is nothing I dislike so far, although I'm a very new user of MailerLite, but I feel comfortable with the service and it's support.
The problem was with regard to importing my subscribers from a list. Everything was sorted out perfectly by MailerLite support member Alex.
I have small amoint of knowledge about system and I dont have to learn it whenever I have new thing to discover team hel me immediatly and always at 10! Quilqly andon point
I didn't find any. When I have any issue or bag I report it and immediatly it is solved. The support team in my plan is avilable 24/7 so I dont have to wait for them, they are always for me avilable.
I collect emails, i can by myself doing campaigne thanks for their system i do not have to have several people on board. So i saved mone and can earn it with lessexpenses
