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Moosend Reviews: 4.7/5 — Highly Rated
Moosend’s incredibly efficient customer support is the primary reason why people love this platform. Their excellent customer support range provides excellent live chat to access a comprehensive knowledge base, as well as video tutorials. Advanced features are available even under the free plan and the platform provides comprehensive reporting that provides geolocation insight as well as heatmap data. Notably, Moosend has a free forever plan that lets users send unlimited campaigns if they have less than 1000 subscribers. Higher tiers offer more robust tools and features as well.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Moosend Pros and Cons
- Advanced features available even under the free plan
- Prompt customer support accessible on live chat
- Comprehensive reporting includes geolocation insight and heatmap data
- Email editor and signup for builder can be hard to use
- Design template selection is quite basic
Moosend charges $51 a month for 8,000 contacts and $70 for 10,000. That is $6.38 per thousand at the lower tier and $7.00 at the higher one — growing your list by 25% raises your bill by 37%, and your rate along with it. The same reversal happens again between 75,000 contacts ($4.44 per thousand) and 100,000 ($4.99), and once more between 500,000 and 600,000. Volume pricing here is a general trend rather than a guarantee, so check the tier above yours before you grow into it.
- What it is: An email marketing and automation platform priced by contact count.
- Best for: Small and mid-sized senders who want unlimited sends without per-email metering.
- Pricing: From $7 per month at 500 contacts on annual billing; $9 monthly. Verified July 2026.
- The honest catch: CC/BCC functionality and SSO are add-ons rather than plan features.
What Is Moosend?
Moosend is an email marketing platform built around unlimited campaigns and sends, with automation workflows, landing pages, subscription forms, an SMTP server, and transactional email. It claims more than 100,000 customers. The distinguishing commercial choice is that you are metered on contacts, not on emails — send as often as you like to the list you pay for.
Three plans sit above the trial: Pro (the standard published tier), Moosend+ (“build a plan based on your needs”), and Enterprise. Only Pro carries a published price; the other two are configured or quoted.
The free trial runs 30 days without a credit card, but note how it is constrained: one published automation workflow, and one unpublished subscription form and landing page. You can build those last two; you cannot put them live.
How Moosend Works
- Contacts are the meter, on a ladder from 500 to 1,000,000.
- Sends are unlimited on every tier.
- Three billing terms — monthly, biannual (−15%), annual (−20%).
- Pro caps team members at five.
- Moosend+ is add-on driven, with nine features listed as extras.
- A 30-day trial, no credit card, with publishing restricted.
Moosend Pricing
Captured from Moosend’s pricing page in July 2026 in US dollars, reading the full contact ladder across all three billing terms.
| Contacts | Monthly | Biannual | Annual | Per 1,000 contacts |
|---|---|---|---|---|
| 500 | $9 | $8 | $7 | $14.00 |
| 1,000 | $16 | $14 | $13 | $13.00 |
| 5,000 | $48 | $41 | $38 | $7.60 |
| 8,000 | $64 | $54 | $51 | $6.38 |
| 10,000 | $88 | $75 | $70 | $7.00 |
| 25,000 | $160 | $136 | $128 | $5.12 |
| 75,000 | $416 | $354 | $333 | $4.44 |
| 100,000 | $624 | $530 | $499 | $4.99 |
| 250,000 | $1,520 | $1,292 | $1,216 | $4.86 |
| 1,000,000 | $5,840 | $4,964 | $4,672 | $4.67 |
What actually decides your cost:
- The volume curve reverses three times. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 you pay $4.44 — the best rate on the whole ladder — and at 100,000 you pay $4.99. It happens once more between 500,000 and 600,000. If your list is sitting just under one of those points, the tier above costs disproportionately more, and 75,000 contacts is genuinely the sweet spot of the entire rate card.
- The advertised discounts are exact above 25,000 contacts and rounded below it. From 25,000 up, biannual is precisely 15.0% and annual precisely 20.0%. Lower down, whole-dollar rounding distorts them — at 500 contacts biannual saves 11.1% rather than 15%, while annual saves 22.2% rather than 20%. Small lists get a slightly better annual deal and a noticeably worse biannual one than the badges promise.
- Unlimited sending is the real proposition. Every tier includes unlimited campaigns and sends, so a daily newsletter to 10,000 people costs the same as a monthly one. Against platforms that meter emails as well as contacts, that is a meaningful structural difference for high-frequency senders.
- Pro allows five team members. The trial gives two, Pro five, Enterprise “10+”, and on Moosend+ additional members are an add-on. A marketing team of six is already at the boundary of the published plan.
- Moosend+ is a base plan plus a shopping list. Transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP are all marked “Add-on” on that tier. It is genuinely modular, but it means the Moosend+ price you are quoted depends entirely on which nine boxes you tick.
- CC/BCC is one of those add-ons. Copying someone on a send is basic email behaviour, and on Moosend+ it is a paid extra. It is included on Pro and Enterprise, so this only bites on the middle plan — but it is worth knowing before configuring one.
Who Should Use Moosend
- High-frequency senders. The clearest case — unlimited sends means cadence costs nothing.
- Small businesses starting out. $7 a month at 500 contacts is among the cheapest paid entry points in the category.
- Ecommerce teams. Product view, cart and purchase tracking, plus AI product recommendations, are included rather than gated.
- Lists around 75,000. That tier is the best value on the entire ladder at $4.44 per thousand.
It fits poorly for teams larger than five people on the published plan; for anyone needing SSO without moving to Enterprise or configuring Moosend+; and for lists sitting just above 10,000 or 100,000, where the rate turns against you.
Honest Pros and Cons
Strengths
- Unlimited campaigns and sends on every plan.
- The whole rate card is published, from 500 to 1,000,000 contacts.
- $7 a month at the entry tier on annual billing.
- Ecommerce tracking and AI recommendations included, not gated.
- A 30-day trial with no credit card required.
- Three billing terms, so shorter commitments still get a discount.
Limitations
- The per-contact rate rises at 10,000, 100,000 and 600,000 contacts.
- Five team members on the published Pro plan.
- CC/BCC functionality is an add-on on Moosend+.
- SSO and SAML require Enterprise or a Moosend+ add-on.
- Trial forms and landing pages cannot be published.
- The biannual discount underdelivers on small lists.
Moosend Alternatives and How It Compares
- Mailchimp is the best-known name, with a free tier and steeper paid pricing.
- Brevo meters emails rather than contacts, which suits small lists sending rarely.
- MailerLite competes directly at the budget end with a generous free plan.
- ActiveCampaign is stronger on automation depth at a higher price.
- Klaviyo and Omnisend are the ecommerce specialists.
- GetResponse, AWeber and Constant Contact are the long-standing mid-market options.
For a broader survey, browse our email marketing directory.
The Verdict
Moosend is one of the better-value email platforms available, and the reason is structural rather than promotional: it meters contacts and leaves sending unlimited on every tier. If you email your list weekly rather than monthly, that single decision can halve what you would pay elsewhere, and it removes the quiet anxiety about campaign frequency that email-metered pricing creates. At $7 a month for 500 contacts it is also among the cheapest credible entry points anywhere, and Moosend publishes its entire rate card from 500 contacts to a million rather than hiding the upper half behind a form.
Publishing the whole ladder is what makes its one real oddity visible. The price per contact does not fall consistently as you grow. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 the rate reaches its best point anywhere on the card, $4.44 per thousand — and at 100,000 it goes back up to $4.99. The pattern repeats between 500,000 and 600,000. None of this is hidden and none of it is large in absolute terms, but it means growing a list from 8,000 to 10,000 raises your bill 37% for 25% more contacts. Check the tier above yours before you plan to cross it.
Two smaller notes. The advertised discounts are exact from 25,000 contacts upward — 15.0% biannual and 20.0% annual, to the cent — but whole-dollar rounding distorts them below that, so a 500-contact list saves 11% on biannual rather than the advertised 15%. And on the Moosend+ tier, CC/BCC functionality is listed as an add-on, alongside SSO, transactional email, and extra team members. Moosend+ is meant to be modular and mostly is; just be aware that its quoted price depends on which of nine extras you need, and that one of them is a feature most people would assume every email tool includes.
FAQ
How much does Moosend cost?
Captured in July 2026 in US dollars, priced by contact count with unlimited sends. On annual billing: $7 a month for 500 contacts, $13 for 1,000, $38 for 5,000, $70 for 10,000, $128 for 25,000, $499 for 100,000, and $4,672 for a million. Monthly billing costs about 20% more, and biannual billing sits between the two at roughly 15% off monthly.
Does Moosend get cheaper per contact as my list grows?
Mostly, but not always. The rate falls from $14.00 per thousand contacts at 500 to a low of $4.44 at 75,000 — then rises to $4.99 at 100,000. It also rises between 8,000 contacts ($6.38) and 10,000 ($7.00), and again between 500,000 and 600,000. Growing across one of those three boundaries increases your cost per contact as well as your total bill.
Does Moosend limit how many emails I can send?
No. Unlimited email campaigns and sends are included on every plan, including the free trial. You are metered on the number of contacts in your list, not on volume, so sending daily costs exactly the same as sending monthly. That makes Moosend structurally cheaper than email-metered competitors for anyone with a high send frequency.
How many team members does Moosend include?
The free trial allows two and the Pro plan five. Enterprise is listed as “10+”, and on the Moosend+ plan additional team members are a paid add-on rather than an included allowance. A marketing team of six people has therefore already outgrown the published Pro plan, which is worth checking before committing.
What is Moosend+?
A configurable middle plan — “build a plan based on your needs” — sitting between Pro and Enterprise, with no published price. Nine capabilities are marked as add-ons on it: transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP. Its cost depends entirely on which of those you select.
Compare Moosend with other popular tools in the same category.
reliability, pricing and service all exceptional
nothing so far - certainly one could add some features - but I guess it will come
customer emailing
The functionality and ability to be so creative. I also like the option of resending in a specified time if not open. The templates are amazing as well and very intuitive. I like the editor function a lot.
Sometimes it does not show my mailing list when I make new emails. It's says I don't have any mailing lists. Not sure why.
Communication gaps. This has helped us a ton with being able to pass off ideas, keep emails in a great thread and reach out to our entire team at once for more immediate feed back.
I like Moosend because of its easy to use, intuitive, clean interface. I can schedule my campaigns very easily, with all the advanced features that the best email marketing companies have. I recommend.
I have no issues to point out. You should have a free plan with more features
My only gripe is that the Help articles offer info that is too general. To get advanced Help on specific topics I have to browse the forums for answers.
It s free to try; you get access to useful tools, statistics, and more. Friendly dashboard, easy to clone campaigns, resend to unopened emails, and more...
Nothing to dislike, as I said before friendly and smart platform.
I solved many problems in just trying for free Moosend, like resend to unopened emails, and the very specific and professional audit.
Intuitive UI, lots of features, reasonably priced, good support.
A bit slow to save your work, multiple screens to save landing pages.
I was looking for an email marketing solution that allows automated campaigns which can be easily triggered and segmented according to data fields, time and activity. It's a real bonus that it also has signup forms and a landing page builder.
1) First 1000 subscribers are completely free to send them unlimited emails 2) Quick loading time compared to other email marketing tools that take a lot of time to refresh and load next pages With Moosend you can feel the difference in loading time 3) Integration with so many shopping carts which can help customize your campaigns You can catch users who planned to purchase but did not continue so you can offer them a discount 4) Integration with Wordpress
The design of new popup forms is a little bit tricky It needs more documentation
Waiving the limitation to send emails to subscribers Now You can send unlimited emails to your first 1000
I found MooSend easy to use and they do it all for a very good price too.
There is not much not to like really, once you get your head around things your off and running!
We use MooSend for sequencing, newsletters and for our clients too.
Moosend has a great platform, great customer support and really helpful features
nothing we really enjoy using moosend. recommend it
Newsletters
Their platform, colors, and layout is the cutest, ease of use, and advanced features. Moosend is always evolving and goes an extra mile to make sure the customers get the most from their platform.
Nothing :) There is nothing I do not like, I like everything about Moosend
Well, communicating with my customers and team.... I am still building my sequences and I'm sure Moosend will help too if I need help along the way.
I've used over a dozen autoresponder companies in the last 10 years, we found Getresponse, Mailchinp & Aweber customer service shockingly bad. Moosend is a refreshing new service with brilliant live support agents & people you can actually speak to via mail - the platform has grown massively in features to match market leaders & yet it's super easy to use even for beginners - best bit is the price is lower than market leaders too - well done Moodend!
There is very little to dislike as you don't have to wait for your imports to be approved like others & they don't charge you for the same lead multiple times if it appears on different lists - on occasion you get the stats don't display immediately - but its only a niggle
Terrible Customer Service by the main stream giants, over-billing, problems & delays in list importing, complexity of sending to unopens, difficulty in handling HTML mails
The best thing about Moosend is the plethora of templates that it has to offer which generate Ideas to work on while making an e-mail campaign. Also, I would like to state that the free plan is quite elaborate giving you 1000 recipients to whom you can send free campaigns and only update the plan when you have more recipients so, it gives you enough room to try out the platform before purchase so its a great thing. The platform also gives you a plethora of analysis tools via which you can check if the email has been opened or not and to check engagements so its a great thing to keep tabs on your potential customers. Finally, I would like to comment on the Customer Support part which is exceptional ( 6 out of 5 Stars).
The fact that when trying out the platform you need to have an email ID which is not from one of the free domains is a minus as people who want to test would face hindrance but that is being exceptionally well handled by the customer support team who even makes an exception in the rules to let you try out the platform feature. I would like to suggest something: Instead of totally screening off users having email ID from free domains, Moosend can restrict the number of emails that can be sent. Say if 1 or 2 emails are allowed then at least people can check out Moosend more easily.
Moosend is a perfect Email Marketing tool that thinks about both the sender and the receiver and has a very well process of filtering out spam from both ends. And I believe that Moosend has some of the best templates to spur out your creativity in terms of email marketing.
I love that Moosend provides you with free 1000 subscribers before you have to pay for anything! It's a great option for beginners to see if their email funnel will convert for them without paying hundreds of dollars on an email platform.
I'll admit, it was a little confusing to set up at the beginning; so lots of trial and error with setting up the lead gen, setting up the emails, etc.
I used Moosend for my very first email funnel for my business. The biggest benefit I saw right off the bat was the free trial of 1000 subscribers before having to pay for anything. It gives you an opportunity to really test your funnel before investing in it.
Customer Service is so responsive and understands the real question I should be asking. Suggested workarounds when I could not do what I wanted directly (e.g. outline pictures) The availability of spacers gives so much more flexibility in how to lay out my newsletter content I can use anchors to link to different parts of my email from the top (did not work on mobile devices in the previous service provider I was using, only desktops). Love the timer element you can insert to count down to a deadline in newsletter
Minor cosmetic things: Cant organize things like the fields to capture members (customers) data in your own order. I inserted a sequential number in front of every field name so I can control the order or organize the "personal containers" in alphabetical order. Cant see the name of the template you are working on Wish they had an option to do surveys
Sending a better quality newsletter
Moosend is extremely easy to use. We have used several email marketing systems before such as Odoo (terrible user interface, poor deliverability) and Mailchimp (user interface not as good as Moosend, deliverability okay, poor customer service). Mailchimp got too expensive for us and we got the same features and easy of use with Moosend.
No downsides found yet. I am especially pleased with Moosend's customer service. Both the FAQ are very good as well as chat. In short, we are very happy with our switch!
Easier sending of newsletters with great deliverability.
Graphical interface is the best. Powerfull automation
Is not optimize from all device and message is truncate on gmail.
I make my email marketing campain and I will try the automation imtegrated with opencart.
Anyone who is new to email marketing and does not have any knowledge of it can try Mossend for 1000 mails and learn how to take advantage of this simple yet effective system for business marketing and promotion. It is very simple and easy to import mail ids and create multiple campaigns in no time. Plus the packages it offers are very competitive and easy to own as compared to other similar service providers available in the market.
Templates and designing modules could have been better with a few more options to design a mail effectively. Although it is easy to draft and manage any campaign, but when you compare it with other services providers like Google, which has a huge collection of templates and options to design a mail campaign, it feels that Moosend lacks those presets and tools which can help even a layman to draft beautiful and attractive mails even without having in-depth knowledge of any designing software or skill.
I am using it for quite some time now, to manage all my mailing lists in one place and that too with multiple mail ids making it quite simple and easy to convey information to my clients. It has become very easy to launch and keep a track of all campaigns which can easily be used and modified as per my requirement. One of the best features I like about Moosend is importing and exporting data of mailing lists, which is quite simple and it supports multiple formats that make it even more convenient to use.
Email marketing with Automation, Segmentation, A/B split testing, reporting and analytics, transactional emails all included in even the lowest paid membership.... all these features are premium features in all the top competitors! I know I researched dozens of them! I know I've even left some features out, so check it out if you want complete email marketing at the best possible price.
Probably the fact that Moosend isn't known well enough for more companies integrating them in their own program.... but then Moosend would charge more for being more famous :-)
I'm just starting out but I needed transaction email for no extra cost and I needed A/B split testing to see which campaigns were more successful this combination alone would cost me at least double the price.
I feel that there's always something new being developed and the support team is nice. The personalization goes beyond the "name" and this is important for romance languages that applies gender to nouns
There are simple features that are surprisingly not present, like multiple accounts for login.
Lead generation + automations for e-mails with personalized content
Outstanding support, landing pages and the UI is very friendly. The automation stuff is also great. However what I like best is their chat support which is always there if you need support.
No tags but it is a coming feature. as per their roadmap
email broadcast
Moosend has a user friendly platform, and useful templates that are easily customizable. I was very impressed with the campaign that I was able to send out, and Moosend saved me the trouble of having to spend time writing a bunch of html code. I used Moosend to create and deliver our quarterly research newsletter to our subscribers. Everything from creating the newsletter to uploading the excel spreadsheet with our subscribers emails was simple and efficient. The data collection of which subscribers opened the newsletter has also been very useful. Overall, we are very pleased with the final product we were able to create with Moosend and all of the features Moosend has to offer.
I would like to be able to resend my campaign to the individuals who didn't initially open the first campaign sent to them without having to create a new campaign. This way I could have all of the "click" data in one area. There were some issues with some users having our campaign end up in their spam folder, but that may be more of an issue with our Qualtrics survey than our newsletter - we haven't really been able to figure this part out.
Moosend allowed me to create digital content to share with my subscribers. The benefit of Moosend has been seeing which users are engaging with our content, so that we can allocate our time and efforts more efficiently in the future. Overall, the functionality of creating email campaigns has allowed us to
I was searching for an email marketing app for opencart and somehow i have found moosend and very happy with it. It has great segmentation like customers who visited a page or bought something or last time visited the store combined with automation it is a great email marketing tool i can only recoment. And yes it is free for 1000 subscribers.
It is a complex app and it takes bit time until you understand it.
Email Marketing that drives sales.
The BEST customer service... Knowledge, speed and always there to help...
So far nothing. I can't find anything negative so far
I have asked them to help me change me email address and the response was fast
1- Free mailshots 2- Mailshots can be designed through a helpful design feature built into moosend 3- Emails sent via do not go to spam
To be honest, I haven't come across anything that limits my functionality or access.
I am able to send webpage like email to my clients. Previously, I was sending simple emails, but now we can add more functionality to our emails to our prospective and existing clients. Apart from adding images, I can also add advertisement in the form of banners to my email.
Easy implementation, great pricing programs and professional after sales support. Customisation can be done in many levels.
The user experience could be involved as somewhat is targeting to experienced users. The implementation was performed by experienced proffesionals. Non-experienced users may face problems.
Communication with customer base has been facilitated. Sales have been boosted and customer feedback is excellent.
Like many companies we are doing our transitions from physical events to virtual events, and the tools that moosend offers help us a lot: Registration Form, Powerful Template Editor, Mailing Campaigns and Segments and API Integration. I compared directly to mailchimp and moosend wins by far in.
In the first days I experience some issues (the page dont load), but in recent days it works smooth.
I startes with the free plan, and dont think before upgrade my plan when realized that my my subscribers are growing.
Their customer support is fantastic. We love it
Some integrations are still yet to come.
We are creating a complex email marketing campaign for our digital marketing agency. Some of the benefits are ease of use, friendly user interface, helpful support
I can better design the pages for campaings
I would like you to provide more variety in the predesigned pages
For many years I was a MailChimp client, and in the few weeks I have to use Moosend, I find it easier
Very easy to learn /personalization/targeted automations /automations based on website traffic /card abadonment /easy intergation with open source platforms/mailing list segmetations/ excellent customer service /new features new triggers added in a frequent basis./helpful blog posts/they have free account option /they also have pay as you grow program
Some of their ready templates/.................
Customer retention /increase customers lifetime value /targetted campaigns /increase revenue /decrease abadoncart /
I like the automation section where you can do plenty of routes to automate your communication with customers. The ability to make landing pages is also tremendously useful.
Dont love the UI but is still very functional
We are able to segment our communication depending on the behavior of our customers on our Shopify store with the easy to connect plugin
Excellent Support!! Ease of operation!! Price
Lack of ease with editing some email campaigns
Communicating with my patients
