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Moosend Reviews: 4.7/5 — Highly Rated
Moosend’s incredibly efficient customer support is the primary reason why people love this platform. Their excellent customer support range provides excellent live chat to access a comprehensive knowledge base, as well as video tutorials. Advanced features are available even under the free plan and the platform provides comprehensive reporting that provides geolocation insight as well as heatmap data. Notably, Moosend has a free forever plan that lets users send unlimited campaigns if they have less than 1000 subscribers. Higher tiers offer more robust tools and features as well.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Moosend Pros and Cons
- Advanced features available even under the free plan
- Prompt customer support accessible on live chat
- Comprehensive reporting includes geolocation insight and heatmap data
- Email editor and signup for builder can be hard to use
- Design template selection is quite basic
Compare Moosend with other popular tools in the same category.
I love that moosend allows you to create several lists for no additional cost.
I dislike that it does not integrate with 3rd party apps at the time. Everyone seems to be teaming up with MailChimp. Would like to see moosend grow to the point where I see that I can add them through Push Press and so on!
Moosend has everything I need in order to get new leads from my website and social media.
Great platform, making constant upgrades and improvements, incredible customer service. Ability to create separate email lists and segmentation lists, tags coming also. Their knowledge on deliverability and their knowledge base of articles is extremely helpful for anyone looking to increase their deliverability. They are great at troubleshooting issues and consistently helpful.
Not everyone is integrated but their open API makes it doable. They are getting additional integrations regularly so that is good.
Affordable, enterprise-class email service.
The email campaign automation options. These are great for segmenting mailing lists.
Not able to use cnames for moosend signup pages.
I'm able to automate my mailing campaigns to better segment subscribers trhough their actions.
It is an easy way to send content by email. It is very simple to use and has an array of campaign analysis tools! It is free until 1000 recipients, which fitted my needs. The support page answers a lot of questions that may arise while using the platform. It is easy to avoid spam (just follow their approvement process) The availability of the HTML codes
Landing pages are only available to paying customers The available structures are sometimes a little limited (I wanted other information structures and had to make do with the available ones) I do not think I have came across any other objections
Moosend helped me reach customers with very visually appealing newsletters, improving my communication with them! Besides, since it provides the HTML codes, it allows automatizing the newsletter (I can automatize the information I want, code it in HTML and them submit and send by Moosend).
The ease with which you can create content (structure and elements)
Management of contacts is not possible; have suggested this in the past
Sending content to my database on a regular basis hopefully staying front of mind; stats help me understand the audience better
We think Moosend does a great job with their design. We can easily drag and drop items such as image and link, into our layout for easy email setup.
My one concern right now, which I hope will only get better as Moosend grows, is how the mobile compatibility is still in the process of growing. With mobile improvement, it could really reach high places, as well as meeting our needs.
Currently, we are learning how best to utilize their design features. We really like the step by step process, so that we don’t have to figure everything out at once. This is key for designing our templates. Their team is also available for chat support, which is a nice feature.
I really like that it is customizable and does not place their logo in your emails. And it is free when you have a small amount of subscribers, perfect for a small or new business.
It is a little bit of a learning curve, a little hard to learn at first. I'm new to email newsletters.
Now I have newsletters for my websites and am ready when I need to communicate!
I had yo convince my colleagues of the need of buying an email and customer outreach tool. We are not a very digital company. The first email we sent to our existing customer base surprised us with the reach, the speed and the response rate we got to our upsell offer. The customer support from the Moosend team has been incredibile - they seem to pay attention on social media and review websites and intervene promptly and friendly. I wonder if they get any sleep. I highly recommend Moosend.
Maybe the product is not yet as complex in its set of features as the big competitors, but their development roadmap looks good and they seem to follow it. They already proved they deliver and I am sure they will deliver everything they promissed.
Upsells and customer engagement work well. We didn't try all the complex features yet but it's comforting to know we have them.
Automations are easy to set up, with plenty of options and filters. There are also a lot of pre-made templates and sequences to use. Moosend is super easy to use with other software via integrations (either with zapier or direct API, or native integrations). For example, we are using workflows based on lead generation through our website and blog, add to our CRM etc. All-features are available at the free tier, simple management of lists and campaigns.
Email template builder could be better (cleaner, easier to manage). User management could be better.
Email campaigns, onboarding emails to new users. Huge automation benefits.
I've very happy that I'm now using Moosend as my email marketing solution. The service keeps improving with added features, video tutorials, templates and more. They also publish excellent blog articles specifically designed to help email marketers get better results. The features Moosend offers their customers are usually only found with the very expensive competing solutions in the email marketplace. They're also very responsive to their customer base. It's hard to get this kind of value at the price-point Moosend offers.
I wish they would redesign the interface and make it a little more intuitive. I took me a bit to become comfortable with it. Now that I've watched the videos and have tested things out, I much more comfortable with it.
I've been doing email marketing for years. With Moosend, I'm able to automate my campaigns much easier. Moosend has what they call "recipes" - which are basically automation templates that you can use without starting from scratch. For example, they have a cart abandonment automation, an on-boarding sequence automation and other automations. You can also make your own and save them as templates (or recipes) for future campaigns.
Everything is easy to achieve, it's fast and clean, it gets the job done. Does have all the tools I need. The email delivery system is consistent and reliable, no errors so far, they have tools for A/B testing, cool and helpful analytics, a generous free tier if you want to evaluate the product, email templates, custom fields, placeholders and so on... Really long list of nice features. The support has been mind bending since the first day, they help me to configure my domains names, they answered all my question in a fast and clear way, they deliver amazing features time after time.
No downsides so far, but I have to mention that I've tried to use it on Mobile and the admin panel could improve on smaller screens, also at the time I've checked the features I wasn't able to find an API to send direct emails to people outside the mailing list, I am not sure if that feature is already in place, they are delivering new features often, I am sure they include it if not there yet.
I needed a modern and easy solution for email campaigns, I found in moosend all the tools I need to smash my email marketing needs. My company is working on serverless and we found Moosend easy to integrate and robust enough to put in their hands our email needs.
I personally very much like Moosend's ability to letting me easily manage the mailing list and the automation tools available. I very much like the graphs, styling, ease-of-access. The email marketing automation tools are excellent, as they offer amazing already available templates, with the possibility of customisation and also the possibility of creating custom html pages. The time required to produce a highly customised and beautiful looking marketing campaign is sharply reduced, as are the costs related to the people needed to execute the task.
The service itself is user friendly and pricing affordable for the different thresholds. I have personally encountered issues in loading the page on Chrome on Ubuntu, so have had to use different browser to login. This is the only issue I've had with the platform. The initial setup can be cumbersome, as there is a learning curve of the tools. However, once a user gets up to speed, the user experience becomes smooth.
Moosend has helped me a lot in smoothly managing the mailing list. Processes such as newsletter automation can be frustrating and Moosend has helped me a lot not only with the service itself, but also with the supporting reporting and analytics tools. Furthermore, I have been able to outsourcing non core parts of the operations with significant costs in terms of time and resources required.
Gives solution on any topic about our n/l campaigns.
We are very satisfied with this tool and we look forward to use more of its sidetools.
Great Helpdesk services and fast to the point answers on any question!
I switched to Moosend from another email marketing service and I was a little apprehensive at first. I'd gotten very comfortable with my old service, but the stellar customer service at Moosend put me at ease very quickly! I've had several instances where I needed a quick answer and the Moosend team was RIGHT on it. They're not only personable, but they know what they're doing and if they don't have an immediate answer, they'll dig until they find one. Customer service is one of my make-or-break metrics for whether I'll stick with a SAAS service and Moosend nails that.
There were a couple things that my old email marketing service had (conditional content and tags) that Moosend didn't have when I joined. However, with their public roadmap, it's easy to see when things are coming up and they just launched conditional content, with tags on the way! Tags are the last thing I personally need in order to feel that Moosend fully meets my needs, but I know they're on top of it. I had a couple of issues with deliverability when I first added the DKIM/SMTP settings for my domain email address. However, when I brought this up with the Moosend support team, they were able to address it and help me find ways to improve the deliverability. The fact that they have a built-in spam test tool is pretty great because, while not infallible, it can help you figure out how to improve your deliverability.
The value Moosend provides is phenomenal. I work with creative entrepreneurs (artists, photographers, etc.) and I feel fully confident in recommending Moosend to them because it's easy to use. They have top-notch features, especially for eCommerce, and their team goes above and beyond. I've been able to reduce my monthly and annual cost for email marketing and I'm still getting the same (or more!) value from the emails I send as I did before I switched to Moosend. I highly recommend them!
I already have an email service. I like it too. But when I started seeing this "Moosend" brand here and there around Nov/Dec, I thought I'd have a closer look. Not only was I impressed, but I jumped in on a special! THIS was an easy decision because 1) I wanted to integrate email into my existing web/funnel platform for my agency. And… wouldn't ya know it, Moo made it possible for me to white label easily. Awesome. 2) So then I went to set things up. No problem. Easy. In fact, I really liked the set up wizard. It shows a progress bar and huge icons to show me what step I'm on. and THEN came the really cool thing: 3) accounts for my sub-users (clients in my case). I usually set up myself as the email on their account while I get things squared away. Then, I can simply update the email to my client's email. 4) I haven't played too extensively with the forms yet, but that was another bonus—that Moo offered sign up forms that I could build within the platform and embed the code on ANY other web or funnel builder (I'm trying to move people OFF of security-time-sucker-WordPress). 5) I had to reach out to support too, so I can speak to my experience there as well. I had duplicate accounts. Because of the deal opportunity I jumped on, I needed their help to clean up my sloppy duplicate accounts. And they did, no problem. They understood what I needed to do (shift all the contacts over to the *other* account and close down the free one). It's bittersweet … because I want clients to sign on with me but Moosend even offers a fantastic free plan too. So to anyone I run into who's just looking to get up and running, I direct them to Moo 6) Now this isn't tested heavily just yet, it's merely anecdotal (and I think I read something on Moo's very own blog about it), but their deliverability is impressive as well. I wouldn't have touched it if I wasn't assured about that.
I feel like the dashboard UI is still a little young and in the maturing stages. I'm not quite sure just yet how to release a client account for them to login to yet (for the most part, it doesn't matter; I'm the one doing what they need done on their behalf anyway)
I'm able to have a great email service that ties in with three of my existing tools. (Thanks to the Moo api). NOW I can stay affordable and competitive and the particular clients that I have on that plan are finally collecting email leads from their websites and funnels.
I like that I can send unlimited emails to 1000 subscribers for Moosend's free tier. To those starting out in internet marketing, this helps a lot for gaining traction. Another thing to love with Moosend is the customer service - each CS rep really takes time to answer your questions. The email campaign and automation tools are very simple to use! It makes life easy for entrepreneurs with a specific objective.
I was hoping that the free tier would include the Landing Page builder. Another area for improvement might be the interface. I find at times I need to login again when clicking some links. I also suggest that Moosend creates a free course for beginners that will take them through each step for each feature. At the moment a user relies on its blogs. While sufficient, it's like a maze that one has to go through.
1. Building a sales funnel 2. Tracking my email campaigns To reiterate, the biggest benefit for bootstrappers like me is the number of free emails and subscribers one can have in their Free Tier!
What I liked most of this tool is the ability to verify if your email will end up in the spam folder or not. Moosend runs the test before sending out the emails, and not just for Gmail, but for all other platforms.
What I really hate about this tool is the inclusion of the unsubscription link at the end of the email which can't be removed. Thus, no matter how personalized you write your emails, it'll still seem like a cold email. Also, you can't shorten the link. I don't know if this feature is in the paid version or not, as after seeing this, I only have been using it for my spam delivery test and not for sending cold emails.
I'm currently using it for my email marketing campaigns. I liked the feature of having a spam test before sending out the emails. Unfortunately, due to the non-removable unsubscription link at the end of the email, I have to use a different tool for sending out my emails.
Setup is easy, many integrations, easy to use campaign builder, very nice functionalities (such as the customization elements of the lead generation forms), large quantity of useful automations, very nice ecommerce features. It's also very easy to migrate from different platforms to Moosend, something we have done on behalf of our clients. Finally, I love their blog where they keep publishing content about best practices as well as tips for promotions on a specific period (ex. Easter, Christmas, International Days etc.)
There is no integration with Google Data Studio which is the reporting tool we use. If we want more advanced reports for any of our clients, we have to use a developer to talk with their API. I would prefer if this process is made easier for us. Also, they don't have a "badge" which distinguishes companies using their platform successfully. This would help advertising agencies to distinguish themselves from the competition.
It's very easy to setup for my new clients, very easy to create powerful lead generation forms, we create landing pages without the use of a developer. Furthermore we are taking advantage of their ecommerce features and we create powerful segments according to the user behavior and the clients purchasing behavior.
Everything is just so well thought out and pleasant to use. Their support is amazing. They are very forward thinking and are among the top experts in the area of deliverability.
Their builder took some getting used to. I was used to Active Campaign's builder. Once I got the hang of it, it's been fine.
Building and maintaining an audience for my business. The deliverability rates are phenomenal and I love that they scan emails for deliverability when you add them to your list.
Support is great and template editor is really useful
I would like a dashboard where you can group campaigns you send every day and see them in one graph.
We have less email in spam than our previous system. We also create a wordpress plugin via Moosend's API to let users send newsletter directly from Wordpress administration.
is a wonderful tool to send advertising campaigns, manage them in real time, send them as mass mail, automate them, make reports of it, integrate it to Salesforce and google contacts, and other programs with which I do marketing campaigns.
the issues to do the campaigns are very limited the technical service is very kind in solving
In my company he helps us to integrate emails to be able to send our mass advertising campaigns, manage them, and be able to integrate them to Salesforce.
Moosend is a great service and offers fast support. While the competition Sendinblue or Mailjet calculated after sent mails (even with dead e-mail addresses), you have with Moosend a complete package according to the number of addresses! With Sendinblue / Mailjet, the quota is quickly used up and then it is expensive. Especially after both companies have tightened prices. I am quite satisfied with Moosend so far!
The overview could be clearer, but you can find your way around if you spend a little time with the dashboard.
I reach reliable without detours my customers and interested parties.
Moosend allows the user to do so much and is extremely easy to us. I also found the customer service to be great and to me that is important!
Nothing! I love Moosend and when I need help they always have someone available and helpful!
Automating messages, cross selling products, email regathering, etc.
Simplicity, competitive prices and sure delivery of emails.
Nothing! Although we started using the platform only recently, we didn't notice any disadvantage as to preparing and sending our newsletters.
We send mass newsletters to the readers of Gnomon Publications. The open rate and link clicks is astonishing.
--Pricing structure where you pay by email sent, not by the month --Clean, flexible, welcoming interface --Kind people on staff and support --A good culture and vibe that makes me feel welcome and relaxed
--can be unwieldy to get to the Content Editor --found it impossible to upload contacts properly from an Excel database
It gives me all the features I need, without the rigid pricing structure and the sexist and cold culture of other email management systems I've tried
The Chat online helps me a lot and they have solutions for whatever we need.
just I prefer to control the space between pictures and text in same line
solving time to send our newsletters and flexible program easy to use
Nice customer service, quick response and professional platform
everything goes well till now, very nice of it. it would be better to have dedicated IP address.
I use Moosend to send marketing emails and Moosend showed me the good ability of deliverbility.
As I mention above.... High openning rates (least higher than my previous provider [mailchimp]). Unbelievable support quick & efficient! (The even created videos to show me how to do tasks!)
I would like it to be a little more flexible in editing fields & campains once they already been created & saved.
High openning rates
Technical help and customer service is spot on, amazing. The innovation and API within Moosend is something much needed in such a stale industry. Did I forget to mention customer service is superb thanks to people like Sarah who actually provide solutions in live chat? The pricing model is customer-friendly, scalable, and not prohibitive. The features, API, ease of use and technical service you get with Moosend is unparalleled in the email marketing space. The fact data scientists run this company means great things for future innovation. Also, for companies that are growing their subscriber base, or really focus on account-based marketing, you cannot go wrong with Moosend. I couldn't be happier and can't wait to create even more campaigns using the platform. Also, dare I say, Moosend actually listens to and responds to customer feedback, needs, and ideas For ABM or B2B marketing, Moosend is a GODSEND!
Campaign set up / workflow can be cumbersome. Universal campaign and time-based reporting is not yet live. (HOWEVER, I know improvements are being made now, not later....which is something I very much do LIKE!).
Email automation, responsive design, innovative solutions for B2B companies.
I've used 3 autoresponders over 8 years and Moosend is the least expensive but still has all the goodies that you need - automation, segmenting, A/B testing, etc.
I wish they had more videos or an onboarding sequence that was more detailed.
Spending less for just the right amount of services