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Moosend Reviews: 4.7/5 — Highly Rated
Moosend’s incredibly efficient customer support is the primary reason why people love this platform. Their excellent customer support range provides excellent live chat to access a comprehensive knowledge base, as well as video tutorials. Advanced features are available even under the free plan and the platform provides comprehensive reporting that provides geolocation insight as well as heatmap data. Notably, Moosend has a free forever plan that lets users send unlimited campaigns if they have less than 1000 subscribers. Higher tiers offer more robust tools and features as well.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Moosend Pros and Cons
- Advanced features available even under the free plan
- Prompt customer support accessible on live chat
- Comprehensive reporting includes geolocation insight and heatmap data
- Email editor and signup for builder can be hard to use
- Design template selection is quite basic
Moosend charges $51 a month for 8,000 contacts and $70 for 10,000. That is $6.38 per thousand at the lower tier and $7.00 at the higher one — growing your list by 25% raises your bill by 37%, and your rate along with it. The same reversal happens again between 75,000 contacts ($4.44 per thousand) and 100,000 ($4.99), and once more between 500,000 and 600,000. Volume pricing here is a general trend rather than a guarantee, so check the tier above yours before you grow into it.
- What it is: An email marketing and automation platform priced by contact count.
- Best for: Small and mid-sized senders who want unlimited sends without per-email metering.
- Pricing: From $7 per month at 500 contacts on annual billing; $9 monthly. Verified July 2026.
- The honest catch: CC/BCC functionality and SSO are add-ons rather than plan features.
What Is Moosend?
Moosend is an email marketing platform built around unlimited campaigns and sends, with automation workflows, landing pages, subscription forms, an SMTP server, and transactional email. It claims more than 100,000 customers. The distinguishing commercial choice is that you are metered on contacts, not on emails — send as often as you like to the list you pay for.
Three plans sit above the trial: Pro (the standard published tier), Moosend+ (“build a plan based on your needs”), and Enterprise. Only Pro carries a published price; the other two are configured or quoted.
The free trial runs 30 days without a credit card, but note how it is constrained: one published automation workflow, and one unpublished subscription form and landing page. You can build those last two; you cannot put them live.
How Moosend Works
- Contacts are the meter, on a ladder from 500 to 1,000,000.
- Sends are unlimited on every tier.
- Three billing terms — monthly, biannual (−15%), annual (−20%).
- Pro caps team members at five.
- Moosend+ is add-on driven, with nine features listed as extras.
- A 30-day trial, no credit card, with publishing restricted.
Moosend Pricing
Captured from Moosend’s pricing page in July 2026 in US dollars, reading the full contact ladder across all three billing terms.
| Contacts | Monthly | Biannual | Annual | Per 1,000 contacts |
|---|---|---|---|---|
| 500 | $9 | $8 | $7 | $14.00 |
| 1,000 | $16 | $14 | $13 | $13.00 |
| 5,000 | $48 | $41 | $38 | $7.60 |
| 8,000 | $64 | $54 | $51 | $6.38 |
| 10,000 | $88 | $75 | $70 | $7.00 |
| 25,000 | $160 | $136 | $128 | $5.12 |
| 75,000 | $416 | $354 | $333 | $4.44 |
| 100,000 | $624 | $530 | $499 | $4.99 |
| 250,000 | $1,520 | $1,292 | $1,216 | $4.86 |
| 1,000,000 | $5,840 | $4,964 | $4,672 | $4.67 |
What actually decides your cost:
- The volume curve reverses three times. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 you pay $4.44 — the best rate on the whole ladder — and at 100,000 you pay $4.99. It happens once more between 500,000 and 600,000. If your list is sitting just under one of those points, the tier above costs disproportionately more, and 75,000 contacts is genuinely the sweet spot of the entire rate card.
- The advertised discounts are exact above 25,000 contacts and rounded below it. From 25,000 up, biannual is precisely 15.0% and annual precisely 20.0%. Lower down, whole-dollar rounding distorts them — at 500 contacts biannual saves 11.1% rather than 15%, while annual saves 22.2% rather than 20%. Small lists get a slightly better annual deal and a noticeably worse biannual one than the badges promise.
- Unlimited sending is the real proposition. Every tier includes unlimited campaigns and sends, so a daily newsletter to 10,000 people costs the same as a monthly one. Against platforms that meter emails as well as contacts, that is a meaningful structural difference for high-frequency senders.
- Pro allows five team members. The trial gives two, Pro five, Enterprise “10+”, and on Moosend+ additional members are an add-on. A marketing team of six is already at the boundary of the published plan.
- Moosend+ is a base plan plus a shopping list. Transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP are all marked “Add-on” on that tier. It is genuinely modular, but it means the Moosend+ price you are quoted depends entirely on which nine boxes you tick.
- CC/BCC is one of those add-ons. Copying someone on a send is basic email behaviour, and on Moosend+ it is a paid extra. It is included on Pro and Enterprise, so this only bites on the middle plan — but it is worth knowing before configuring one.
Who Should Use Moosend
- High-frequency senders. The clearest case — unlimited sends means cadence costs nothing.
- Small businesses starting out. $7 a month at 500 contacts is among the cheapest paid entry points in the category.
- Ecommerce teams. Product view, cart and purchase tracking, plus AI product recommendations, are included rather than gated.
- Lists around 75,000. That tier is the best value on the entire ladder at $4.44 per thousand.
It fits poorly for teams larger than five people on the published plan; for anyone needing SSO without moving to Enterprise or configuring Moosend+; and for lists sitting just above 10,000 or 100,000, where the rate turns against you.
Honest Pros and Cons
Strengths
- Unlimited campaigns and sends on every plan.
- The whole rate card is published, from 500 to 1,000,000 contacts.
- $7 a month at the entry tier on annual billing.
- Ecommerce tracking and AI recommendations included, not gated.
- A 30-day trial with no credit card required.
- Three billing terms, so shorter commitments still get a discount.
Limitations
- The per-contact rate rises at 10,000, 100,000 and 600,000 contacts.
- Five team members on the published Pro plan.
- CC/BCC functionality is an add-on on Moosend+.
- SSO and SAML require Enterprise or a Moosend+ add-on.
- Trial forms and landing pages cannot be published.
- The biannual discount underdelivers on small lists.
Moosend Alternatives and How It Compares
- Mailchimp is the best-known name, with a free tier and steeper paid pricing.
- Brevo meters emails rather than contacts, which suits small lists sending rarely.
- MailerLite competes directly at the budget end with a generous free plan.
- ActiveCampaign is stronger on automation depth at a higher price.
- Klaviyo and Omnisend are the ecommerce specialists.
- GetResponse, AWeber and Constant Contact are the long-standing mid-market options.
For a broader survey, browse our email marketing directory.
The Verdict
Moosend is one of the better-value email platforms available, and the reason is structural rather than promotional: it meters contacts and leaves sending unlimited on every tier. If you email your list weekly rather than monthly, that single decision can halve what you would pay elsewhere, and it removes the quiet anxiety about campaign frequency that email-metered pricing creates. At $7 a month for 500 contacts it is also among the cheapest credible entry points anywhere, and Moosend publishes its entire rate card from 500 contacts to a million rather than hiding the upper half behind a form.
Publishing the whole ladder is what makes its one real oddity visible. The price per contact does not fall consistently as you grow. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 the rate reaches its best point anywhere on the card, $4.44 per thousand — and at 100,000 it goes back up to $4.99. The pattern repeats between 500,000 and 600,000. None of this is hidden and none of it is large in absolute terms, but it means growing a list from 8,000 to 10,000 raises your bill 37% for 25% more contacts. Check the tier above yours before you plan to cross it.
Two smaller notes. The advertised discounts are exact from 25,000 contacts upward — 15.0% biannual and 20.0% annual, to the cent — but whole-dollar rounding distorts them below that, so a 500-contact list saves 11% on biannual rather than the advertised 15%. And on the Moosend+ tier, CC/BCC functionality is listed as an add-on, alongside SSO, transactional email, and extra team members. Moosend+ is meant to be modular and mostly is; just be aware that its quoted price depends on which of nine extras you need, and that one of them is a feature most people would assume every email tool includes.
FAQ
How much does Moosend cost?
Captured in July 2026 in US dollars, priced by contact count with unlimited sends. On annual billing: $7 a month for 500 contacts, $13 for 1,000, $38 for 5,000, $70 for 10,000, $128 for 25,000, $499 for 100,000, and $4,672 for a million. Monthly billing costs about 20% more, and biannual billing sits between the two at roughly 15% off monthly.
Does Moosend get cheaper per contact as my list grows?
Mostly, but not always. The rate falls from $14.00 per thousand contacts at 500 to a low of $4.44 at 75,000 — then rises to $4.99 at 100,000. It also rises between 8,000 contacts ($6.38) and 10,000 ($7.00), and again between 500,000 and 600,000. Growing across one of those three boundaries increases your cost per contact as well as your total bill.
Does Moosend limit how many emails I can send?
No. Unlimited email campaigns and sends are included on every plan, including the free trial. You are metered on the number of contacts in your list, not on volume, so sending daily costs exactly the same as sending monthly. That makes Moosend structurally cheaper than email-metered competitors for anyone with a high send frequency.
How many team members does Moosend include?
The free trial allows two and the Pro plan five. Enterprise is listed as “10+”, and on the Moosend+ plan additional team members are a paid add-on rather than an included allowance. A marketing team of six people has therefore already outgrown the published Pro plan, which is worth checking before committing.
What is Moosend+?
A configurable middle plan — “build a plan based on your needs” — sitting between Pro and Enterprise, with no published price. Nine capabilities are marked as add-ons on it: transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP. Its cost depends entirely on which of those you select.
Compare Moosend with other popular tools in the same category.
Moosend makes it easy for us to design engaging email templates for our readers. We also love the reporting metrics and simple user interface.
There's nothing I really dislike, just looking forward to Moosend rolling out more and more features for their software.
We have a large email list and we use Moosend to automate our email marketing efforts, report on the effectiveness of this channel and design engaging templates that drive clicks.
Customer service is among the best I've seen. Easy to navigate around the menus, easy integration, simple plug-n-play setup. Charts and graphs are visually appealing.
Would like to see more details in all-activity summary - other columns which were initially imported into the list i.e. organization, last contacted, etc. It shows this information when you look at the list, but it would be insightful to see more info on a contact if they had interaction with the email campaign, in that particular summary view.
I originally tried to used Amazon Web Services coupled with Email Octopus, but it was difficult to set things up with both of them, costly, and not nearly as user friendly. Staying in touch with our clients and relaying notices to them has been great with Moosend. Their support staff is friendly, prompt to answer, and super accommodating. I would recommend them to anyone who is interested in implementing email-marketing into their business activities; Moosend is awesome!
Having used a few other email vendors, I love the data Moosend gives after I've finished a campaign. I not only get analytic info, but I can track links in my emails!
I wish I could integrate my web platform better.
Moosend provides a comprehensive email platform and I really like how they have their billing broken down.
Moosend has solved a huge problem for me - I am saving hundreds a month on my email marketing and getting better results with it (over Constant Contact).
I had to get over learning a new system but don't let that stop you.
Affordable email platform
Real-time, deep analytics, great A/B testing, fast, robust and reliable deliverability in an excellent price-to-value ratio. Their support team is one of the best. No "ticketing" and waiting, plain real-time chat.
Templates and editor are here. 3rd party integrations are a bit limited yet the team is dedicated to confront these as soon as possible.
I was looking for an email marketing platform tha was simpler to use, affordable and robust. Switched to moosend and never looked back.
It's customer support and service consistency are really amazing!
We have been waiting for two major feature releases regarding the Newsletter editor and some email marketing automation that we have already been using in beta
For us, it;s really important to have a consistent (and not spam0 communication with our subscribers on a bi-weekly basis. Moosend is a great tool about that. But more importantly we have been using it's API implementation in order to automate every transactional email on our platform and this have been great!
The new email editor is great and you can do many stuff! The customer service is excellent, every time we had a problem they responded to us asap. Easy to use A/B testing with multiple A/B options.
Nothing, everything is great! You won't come accross anything better
Moosend is supporting all the mail marketing process, from the creation to the delivery and the reporting.
The new email editor is fantastic. The speed and the quality of the service are great. The support team is always responding very fast and always have a way to solve problems & questions. Can handle a large number of mails. Easy to use A/B testing with multiple A/B options. Detailed reporting, very easy to read and have an understanding even with 1 view.
Absolutely nothing. The service is great.
Moosend is supporting all the mail marketing process, from the creation to the delivery and the reporting. With the campaign editor the creation process can be done without the need of html & css knowledge.
To get your email to send and not be seen as spam, you actually have to know a few tricks, and change some "techy" settings. Sarah from Moosend support was extremely helpful and patient with me.
nothing everything seemed just fine. Support is great
Trying to get newsletters to send to customers
I have tried many related ESP’s in the past and I can say that Moosend email marketing platform is by far the most value for price choice someone can make in its field. The platforms segmentation feature is just the best of its kind and the drag & drop editor make it really simple to design campaigns whether or not you have coding skills. Furthermore, their customer service has a very fast response rate and is always more than helpful.
Nothing in particular. The platform constantly adds more features to make the experience even better.
I am using Moosend as an email marketing software. So I am solving all the relevant problems. From automating messages, cross selling products, doing cart abandonment (email retargeting) etc. The most serious benefit for my company using this service, is the amazing customer service combined with the problem solving attitude and ability of the Moosend team.
Aside from one of the best inboxing rates I've ever had, their service is impecable. I've never had this level of service from any other ESP's over the past 14 years I've been in business. Their ability to solve any issues or help with any concerns or answer any questions is unmatched in this industry. Inboxing grade: A+ User interface: A+ Service grade: A++++
A slightly better editor would be great. But I believe that they are on top of it already.
I wanted a better platform that had better inboxing than iContact and Getresponse. I definitely found it with Moosend. More importantly, I was surprised and absolutely just blown away by the level of support that they gave me. EVERYONE is eager to answer my questions and help solve the problem. You won't find this level of support and service with any other ESP's
Their professionalism & their vast knowledge in the subject of email Marketing
There is nothing I have disliked in them.
A considerable increase of our CTR thanks to their guidance. Let aside the email Automations we are going to adhere to our new website.
It helped me in email marketing requirements and its dashboard feature really helped me with key metrics to grow and connect with the potential customers.
Bugs and glitches are unavoidable. Support team helps in keeping it minimal.
I am able to run all my campaigns smoothly and UI is always a step ahead in helping or aiding me while working on different projects.
Moosend email marketing service is a very good package to use. It helps us automate our email marketing campaigns which are very efficient
The cost is little high due to the scale of our operations
Moosend is helping us with our email marketing campaigns
I have been using this platform more than a year and I love all the feature and services they provide, as a key important features like personalization. Which helps our campaign performance to grow drastically and segmentation of the base helps us to curate the base to target the relevant audience. As it's a easy to use platform with more hidden features.
I haven't seen any such features like dislike, as this platform is a growing platform with lot more feature that helps any of the organisation to grow at a steady and drastic growth. It will full you need and extra want on time.
On a recent time when we started sending high volume to the dormant base we see more bounce rate which lead the campaign performance to decrease. Then we get the best help support and guidance from the support team to solve this issue permanently, which Increse to performance to grow through the journey.
I am using moosend for the past 3 years, I am extremely happy about the platform ability to deliver emails seamlessly. One of the best email marketing automation tool.
I am very much satisfied with the platform. One concern is is the limitations on certain functions apart from that all good.
Everything is easy to use and simple UI. User-friendly interface, We can get the detailed report about campaigns, unlimited custom fields can be created in the platforms
Once wary of email marketing, my perspective underwent a remarkable transformation upon discovering Moosend. With its intuitive drag-and-drop editor, crafting compelling emails became a seamless and enjoyable process. The comprehensive reports provided by Moosend not only simplified tracking but also contributed significantly to boosting my open rates. For those in search of a potent and user-friendly platform, I highly recommend giving Moosend a try – it's a game-changer!
People complaining about problems like bugs, glitches, or other technical issues that make it hard to use the service smoothly
Moosend solves the complexity of email marketing with its user-friendly interface and features. Before Moosend, managing campaigns was a struggle, but now, the drag-and-drop editor makes it easy to create appealing emails without coding. The intuitive design has saved me time, allowing more focus on content creation. It's been a game-changer for my business.
I have found Moosend to be an exceptional solution for my email marketing requirements, surpassing my expectations in every aspect. Its intuitive interface coupled with robust features positions Moosend as a premier choice for email marketing endeavors. The analytics dashboard offers invaluable insights into the performance of campaigns. I particularly value the comprehensive reports on open rates, click-through rates, and subscriber behavior. This data has proven pivotal in refining my strategies and enhancing overall engagement. For those seeking a dependable and feature-rich email marketing platform, I unequivocally recommend exploring Moosend. It has significantly elevated my approach to email marketing, and I am confident it can deliver similar benefits for your endeavors.
Expressions of dissatisfaction regarding the presence of bugs, glitches, or other technical issues that impede the seamless utilization of the service.
One of the principal challenges addressed by Moosend pertains to the intricacies associated with email marketing. Prior to adopting Moosend, I faced difficulties in integrating diverse tools and managing multifaceted aspects of my campaigns. Moosend effectively mitigates this complexity through its user-friendly interface and comprehensive features. The incorporation of a drag-and-drop editor facilitates the creation of visually appealing emails without the necessity for coding skills, thereby optimizing time and effort. I have utilized Moosend for my email marketing campaigns, and its impact on my business has been transformative. The features and functionality provided by Moosend.com have proven to be highly advantageous in several respects. Primarily, the user interface exhibits remarkable intuitiveness. Even for individuals without extensive technical expertise, navigating the platform is effortlessly manageable. The drag-and-drop editor streamlines the creation of visually striking and responsive emails, contributing to a seamless process. This user-friendly design has resulted in significant time savings, enabling me to allocate more focus towards the development of compelling content rather than grappling with the intricacies of the tools.
Thanks to Moosend, our emails practically run themselves now. It's like having an extra pair of hands, saving us time and effort.
It'd be awesome if Moosend had a free plan. It could help users test things out before committing.
Moosend is a great and affordable email tool I highly recommend. It offers ready-to-use designs and crucial automation features.
The interface is easy and the automation capabilities is excellent. You can find advanced segmentation through which you can quick run automation campaigns
Limited third-part integration is a biggest con of using Moosend
It solves automation campaign management and helps in solving day to day email marketing woes. You also get to customise email templates so the email has more engagement.
There are quite few thinks I like in moosend is there Personalisation feature and the way it can be used in the communication and user friendly to use the platform.
AI feature can be used lot better. As AI is going to rule the world in the future so it will be a extra benefits explore now than doing it later.
Autopilot Features is highly beneficial for to run a campaign all day and night without even sitting infront of the system.
The platform is easy, great ui, easy to set up, extremely responsive support, beautiful email templates, great reporting features, really nothing to not like moosend.
At times, Sender verification can be a pain, I've noticed a few bugs in whitelabels.
Email scheduling and frequency capping.
I really like the way the moosend platform is build as it's a user friendly where we can easy to use but not compromise on features as well. Like personalization is the best feature where we can grab the customer attention with more personalize messages and it can relate to the user more quicker way
They can add more AI tools to it so we can make more advance features.
Still I stick with personalization the communication is like increase the audience interest and will resulted in more lead and conversion.
Once we wanted a bulk mailer to be sent for 25 lakh customer base. We had a big doubt whether it will get delivered successfully or not. Fortunately that campaign was very successful with 80% delivered and good conversion.
At times we get to see the campaign summary report little delayed.
We majorly use it for bulk campaign and it works effectively.
It offers an intuitive, cost-effective email marketing experience with excellent automation and analytics, ideal for small to medium businesses.
Limited email template selection and some integrations can be clunky.
It simplifies the process of setting up and managing automated email sequences, saving time and effort. Offers advanced segmentation features, allowing businesses to send personalized, relevant content to different audience segments. Additionally, it is cost effective, and helps me in efficiently managing the subscribers list.
Moosend has an easy to use interface and can be used for free
The least likeable part about moosend is the fact that it is not yet integrated with any ai tool
Creating a well defined funnel that helps me keep track of my audience and the conversion rate.
Easy to learn ,lesser time consumption & cost effective . Grabs attention & attraction of the customer in a glimpse of an eye Customer support is very good Very easy to implement Many features available which benefits the customers or the users Because of its special features, customers tend to use it more frequently There is an ease of integration in moosend which makes it more valuable
There is nothing to dislike about moosend for me .
Marketing , personalizing and customising stuffs at the ease of my place and comfort
What I like the most about Moosend is how user friendly platform it is and the price efficient ,as the segregation of price is budget friendly for me. And the concept of segmentation to cater right audience for email marketing is phenomenal.I definitely recommend my friend .
Least helpful, I would say you can add few more features though it is cost efficient.
Moosend is solving the reach of marketing Automation and email marketing for startups .It benefits me by helping the segmentation of users for email marketing and features like drag and drop email builder and thier detailed reporting ,which helps me to understand the need and in which direction and whom I will segregate on priority basis
This platform is really simple to use. Like with anything new, I had to figure out how to go where I wanted. I usually have a hard time with technology stuff. I only use it for sending lots of emails, nothing fancy, so I was worried at first. But the people who help customers were there the whole time and they helped me a lot, even though some of what they said was hard to understand! So, if I can use it, anyone can. I really suggest Moosend for people like me
I thought the form designs were a bit limited, and I couldn't create a form from scratch without any starting layout
as a email developer I have my email marketing team who facing issue of bounce ratio and spam while using sengrid ,because of moosend our works makes easier also we integrate our software for many tools
About 6 monthsago, my company made a big shift from using SendGrid to Moosend, and it's been a game-changer for us. Our delivery rates, open rates, click-through rates - basically, all the measurable aspects - saw remarkable improvements.
I'm still trying to learn how to put my own 'unsubscribe' link at the end of the email. I don't like how the default one looks. Also, I wish there were more font choices available to use.
We don't need email marketing tools all the time, so we like pay-as-you-go options. We tried Moosend recently and got better results than before. It's easy to use and their support team is quick and helpful. They offer different ways to confirm emails and help track what customers like. Creating contact lists is quick and hassle-free.
