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Moosend Reviews: 4.7/5 — Highly Rated
Moosend’s incredibly efficient customer support is the primary reason why people love this platform. Their excellent customer support range provides excellent live chat to access a comprehensive knowledge base, as well as video tutorials. Advanced features are available even under the free plan and the platform provides comprehensive reporting that provides geolocation insight as well as heatmap data. Notably, Moosend has a free forever plan that lets users send unlimited campaigns if they have less than 1000 subscribers. Higher tiers offer more robust tools and features as well.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Moosend Pros and Cons
- Advanced features available even under the free plan
- Prompt customer support accessible on live chat
- Comprehensive reporting includes geolocation insight and heatmap data
- Email editor and signup for builder can be hard to use
- Design template selection is quite basic
Moosend charges $51 a month for 8,000 contacts and $70 for 10,000. That is $6.38 per thousand at the lower tier and $7.00 at the higher one — growing your list by 25% raises your bill by 37%, and your rate along with it. The same reversal happens again between 75,000 contacts ($4.44 per thousand) and 100,000 ($4.99), and once more between 500,000 and 600,000. Volume pricing here is a general trend rather than a guarantee, so check the tier above yours before you grow into it.
- What it is: An email marketing and automation platform priced by contact count.
- Best for: Small and mid-sized senders who want unlimited sends without per-email metering.
- Pricing: From $7 per month at 500 contacts on annual billing; $9 monthly. Verified July 2026.
- The honest catch: CC/BCC functionality and SSO are add-ons rather than plan features.
What Is Moosend?
Moosend is an email marketing platform built around unlimited campaigns and sends, with automation workflows, landing pages, subscription forms, an SMTP server, and transactional email. It claims more than 100,000 customers. The distinguishing commercial choice is that you are metered on contacts, not on emails — send as often as you like to the list you pay for.
Three plans sit above the trial: Pro (the standard published tier), Moosend+ (“build a plan based on your needs”), and Enterprise. Only Pro carries a published price; the other two are configured or quoted.
The free trial runs 30 days without a credit card, but note how it is constrained: one published automation workflow, and one unpublished subscription form and landing page. You can build those last two; you cannot put them live.
How Moosend Works
- Contacts are the meter, on a ladder from 500 to 1,000,000.
- Sends are unlimited on every tier.
- Three billing terms — monthly, biannual (−15%), annual (−20%).
- Pro caps team members at five.
- Moosend+ is add-on driven, with nine features listed as extras.
- A 30-day trial, no credit card, with publishing restricted.
Moosend Pricing
Captured from Moosend’s pricing page in July 2026 in US dollars, reading the full contact ladder across all three billing terms.
| Contacts | Monthly | Biannual | Annual | Per 1,000 contacts |
|---|---|---|---|---|
| 500 | $9 | $8 | $7 | $14.00 |
| 1,000 | $16 | $14 | $13 | $13.00 |
| 5,000 | $48 | $41 | $38 | $7.60 |
| 8,000 | $64 | $54 | $51 | $6.38 |
| 10,000 | $88 | $75 | $70 | $7.00 |
| 25,000 | $160 | $136 | $128 | $5.12 |
| 75,000 | $416 | $354 | $333 | $4.44 |
| 100,000 | $624 | $530 | $499 | $4.99 |
| 250,000 | $1,520 | $1,292 | $1,216 | $4.86 |
| 1,000,000 | $5,840 | $4,964 | $4,672 | $4.67 |
What actually decides your cost:
- The volume curve reverses three times. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 you pay $4.44 — the best rate on the whole ladder — and at 100,000 you pay $4.99. It happens once more between 500,000 and 600,000. If your list is sitting just under one of those points, the tier above costs disproportionately more, and 75,000 contacts is genuinely the sweet spot of the entire rate card.
- The advertised discounts are exact above 25,000 contacts and rounded below it. From 25,000 up, biannual is precisely 15.0% and annual precisely 20.0%. Lower down, whole-dollar rounding distorts them — at 500 contacts biannual saves 11.1% rather than 15%, while annual saves 22.2% rather than 20%. Small lists get a slightly better annual deal and a noticeably worse biannual one than the badges promise.
- Unlimited sending is the real proposition. Every tier includes unlimited campaigns and sends, so a daily newsletter to 10,000 people costs the same as a monthly one. Against platforms that meter emails as well as contacts, that is a meaningful structural difference for high-frequency senders.
- Pro allows five team members. The trial gives two, Pro five, Enterprise “10+”, and on Moosend+ additional members are an add-on. A marketing team of six is already at the boundary of the published plan.
- Moosend+ is a base plan plus a shopping list. Transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP are all marked “Add-on” on that tier. It is genuinely modular, but it means the Moosend+ price you are quoted depends entirely on which nine boxes you tick.
- CC/BCC is one of those add-ons. Copying someone on a send is basic email behaviour, and on Moosend+ it is a paid extra. It is included on Pro and Enterprise, so this only bites on the middle plan — but it is worth knowing before configuring one.
Who Should Use Moosend
- High-frequency senders. The clearest case — unlimited sends means cadence costs nothing.
- Small businesses starting out. $7 a month at 500 contacts is among the cheapest paid entry points in the category.
- Ecommerce teams. Product view, cart and purchase tracking, plus AI product recommendations, are included rather than gated.
- Lists around 75,000. That tier is the best value on the entire ladder at $4.44 per thousand.
It fits poorly for teams larger than five people on the published plan; for anyone needing SSO without moving to Enterprise or configuring Moosend+; and for lists sitting just above 10,000 or 100,000, where the rate turns against you.
Honest Pros and Cons
Strengths
- Unlimited campaigns and sends on every plan.
- The whole rate card is published, from 500 to 1,000,000 contacts.
- $7 a month at the entry tier on annual billing.
- Ecommerce tracking and AI recommendations included, not gated.
- A 30-day trial with no credit card required.
- Three billing terms, so shorter commitments still get a discount.
Limitations
- The per-contact rate rises at 10,000, 100,000 and 600,000 contacts.
- Five team members on the published Pro plan.
- CC/BCC functionality is an add-on on Moosend+.
- SSO and SAML require Enterprise or a Moosend+ add-on.
- Trial forms and landing pages cannot be published.
- The biannual discount underdelivers on small lists.
Moosend Alternatives and How It Compares
- Mailchimp is the best-known name, with a free tier and steeper paid pricing.
- Brevo meters emails rather than contacts, which suits small lists sending rarely.
- MailerLite competes directly at the budget end with a generous free plan.
- ActiveCampaign is stronger on automation depth at a higher price.
- Klaviyo and Omnisend are the ecommerce specialists.
- GetResponse, AWeber and Constant Contact are the long-standing mid-market options.
For a broader survey, browse our email marketing directory.
The Verdict
Moosend is one of the better-value email platforms available, and the reason is structural rather than promotional: it meters contacts and leaves sending unlimited on every tier. If you email your list weekly rather than monthly, that single decision can halve what you would pay elsewhere, and it removes the quiet anxiety about campaign frequency that email-metered pricing creates. At $7 a month for 500 contacts it is also among the cheapest credible entry points anywhere, and Moosend publishes its entire rate card from 500 contacts to a million rather than hiding the upper half behind a form.
Publishing the whole ladder is what makes its one real oddity visible. The price per contact does not fall consistently as you grow. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 the rate reaches its best point anywhere on the card, $4.44 per thousand — and at 100,000 it goes back up to $4.99. The pattern repeats between 500,000 and 600,000. None of this is hidden and none of it is large in absolute terms, but it means growing a list from 8,000 to 10,000 raises your bill 37% for 25% more contacts. Check the tier above yours before you plan to cross it.
Two smaller notes. The advertised discounts are exact from 25,000 contacts upward — 15.0% biannual and 20.0% annual, to the cent — but whole-dollar rounding distorts them below that, so a 500-contact list saves 11% on biannual rather than the advertised 15%. And on the Moosend+ tier, CC/BCC functionality is listed as an add-on, alongside SSO, transactional email, and extra team members. Moosend+ is meant to be modular and mostly is; just be aware that its quoted price depends on which of nine extras you need, and that one of them is a feature most people would assume every email tool includes.
FAQ
How much does Moosend cost?
Captured in July 2026 in US dollars, priced by contact count with unlimited sends. On annual billing: $7 a month for 500 contacts, $13 for 1,000, $38 for 5,000, $70 for 10,000, $128 for 25,000, $499 for 100,000, and $4,672 for a million. Monthly billing costs about 20% more, and biannual billing sits between the two at roughly 15% off monthly.
Does Moosend get cheaper per contact as my list grows?
Mostly, but not always. The rate falls from $14.00 per thousand contacts at 500 to a low of $4.44 at 75,000 — then rises to $4.99 at 100,000. It also rises between 8,000 contacts ($6.38) and 10,000 ($7.00), and again between 500,000 and 600,000. Growing across one of those three boundaries increases your cost per contact as well as your total bill.
Does Moosend limit how many emails I can send?
No. Unlimited email campaigns and sends are included on every plan, including the free trial. You are metered on the number of contacts in your list, not on volume, so sending daily costs exactly the same as sending monthly. That makes Moosend structurally cheaper than email-metered competitors for anyone with a high send frequency.
How many team members does Moosend include?
The free trial allows two and the Pro plan five. Enterprise is listed as “10+”, and on the Moosend+ plan additional team members are a paid add-on rather than an included allowance. A marketing team of six people has therefore already outgrown the published Pro plan, which is worth checking before committing.
What is Moosend+?
A configurable middle plan — “build a plan based on your needs” — sitting between Pro and Enterprise, with no published price. Nine capabilities are marked as add-ons on it: transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP. Its cost depends entirely on which of those you select.
Compare Moosend with other popular tools in the same category.
Its is user friendly and helps in automation and analytics. its gives you a boost in audience and can be easily integrated with your enterprise software.
Customization and designs for template should be enhanced, which would help me to create and implement my ideas.
it has created a bond with our customers which has given us an high engagement and promotion
When compared with Mailchimp we find Moosend is one of the best alternative with more user-friendly features and more reliable.
There is nothing to dislike about the product as it help in getting higher returns than invested.
Moosend helps with email marketing and being able to send my potential customers and clients regular emails. It also helps with automating emails for all products.
Most useful marketing automation tool for beginners as it is very easy to handle and can be managed very effectively.
I dont have any dislike about this particular product when comparing it with mailchimp or any otther similar product that i used before.
It helps in finding the targetted audience to whom email can be delievered with more filterations on genuiness.
It can handle multiple campaigns very easily it's automation services are very effective and seamless. easy to go market products by moosend
ui/ux can be better campaigns could be seamless
email marketing helped me reached more than normal audience
It is very easy to create and send emails.
Have not found any flaws as of yet. The service is very efficient.
The availability of a quick and efficient service for marketing type emails
Email automation campaign made easy with moosend, and landing page customization
So far no negative about moosend, will update you in future if any issue
Email Automation campaign
I really like how easy Moosend is to use, and it has everything I need for email marketing. Plus, its automation tools make things so much simpler, saving me time. It's great for businesses wanting to connect with their audience through email.
I wish Moosend had more templates to choose from for email designs.
Moosend's features make our business promotion better by increasing engagement. It saves time by automating tasks and keeps communication with our audience steady. The easy drag-and-drop editor makes creating emails simple for everyone, no matter their tech skills. Plus, it helps us see how well our emails are doing.
Email campaign automation and landing page personalisation
Costing and not User friendly websites..
Marketing automation
Moosend is the best marketing platform for the beginners to learn the automation tools and it is very easy to use, user friendly and has good integration.
It has some bugs, glitches and some technical issues
Moosend solves the complexity of email marketing with its user friendly interface and features. Moosend helps with an option for drag and drop which helps to create showing email with out coding.
The features and services I like about moosens is there personalising the communication which helps the campaign performance to boost at a drastic level as it adds up relevance of the communication. This platform is easy to use as its user friendly, the automating all the communication with various channel is a all in one platform.
I don't have any such dislike about moosend. As I'm more families with the tools and features. It helps us to increase the company revenue in a indirect way.
The main problem we faced is bounce rate in email, that has been addressed and solved which helps us to increase our revenue.
The key feature I like about moosend is personalization which helps the communication more relevant to the user and that increase the campaign performance and campaign result and significant increase in company revenue. The platform is user friendly and easy to use and fast to implement.
In email there is no default option to set the font size even though it's a minute bug that consume some significant time.
In a sertain point we started to send bulk email which resulted in significant increase in bounce rate which is encountered by moosend team and it started decreasing.
Moosend is very much user friendly interface,target specific audience segments with personalized content and workflows to engage subscribers based on their behavior.
I dont have any concern at this moment, I should sa it is the best automation platform.Moosend is very much user friendly interface,target specific audience segments with personalized content and workflows to engage subscribers based on their behavior.
Moosend always simplifies Email Campaign Management for me and its very useful.
The most effective email tracking platform lowers spam.
As of right moment, nothing that I know of is the finest email marketing tool
It saves me a few seconds when sending bulk emails.
It is time efficient and useful to send more emails
So far no dislikes. Now iam using it everytime
It solves over pressure towards sending more emails
My favorite aspect of Moosend is the dream team behind it. They're not just developers, they're marketing detectives, constantly sniffing out industry trends and challenges. Unlike some "set it and forget it" platforms, Moosend evolves right alongside you, incorporating valuable insights and user feedback into their tool.
Finding something I dislike about Moosend was like searching for a unicorn on Mars. It's constantly innovating, and even if you spot a wrinkle, the responsive team is eager to hear your ideas and roll up their sleeves to make improvements. That proactive approach is music to my ears!
Moosend keeps me seamlessly connected with my audience, delivering targeted messages and providing me with insightful metrics that matter. No more data overload, just actionable insights that help me refine my approach and nurture stronger relationships.
Drag-and-drop! Building emails with Moosend is like playing digital dress-up. It's so intuitive, that even I can create professional-looking campaigns without banging my head against the keyboard. Automation on autopilot: Setting up autoresponder sequences used to be a nightmare. Thankfully, Moosend's templates are like cheat codes for my business. Welcome emails, abandoned cart reminders, even birthday wishes—it's all there, ready to go. Data that makes sense: Numbers used to scare me, but Moosend's reports are fun to dig into. I can see what's working (and what's not) at a glance, so I can tweak my campaigns like a pro.
Feature Feast (sometimes): The sheer number of features can be overwhelming at first. It's like walking into a candy store with ALL the options – you know, that feeling when you can't decide what to get? But once you explore and find your favorites, it's smooth sailing. Free plan limitations: The free plan is fantastic for testing the waters, but if you have a growing audience, you'll hit its limits pretty quickly. Be prepared to upgrade as your email list flourishes (which it will, thanks to Moosend!).
It is more than just an email tool; it's a growth engine. My open rates have increased, unsubscribes are a distant memory, and I'm finally seeing real results from my email marketing efforts. Thanks to Moosend, I can focus on what I do best – building my business, not battling email software.
It helps me to send bulk of emails in seconds
No cons for now..this is the best email automation platform
Helps me to send bulk emails at a time
It is a good tool to email customers emails.
there is nothing to dislike about this tool.
We send bulk email using this tool.
Effortless Email Campaigns, valuable asset for our email marketing,friendly use for campaign creation.worth exploring.
Analytics capabilities are limited and It would be beneficial if Moosend could offer more customization options directly within the platform for managing audience lists
Email Marketing Efficiency and it creates Audience Engagement.
This feature appears to be easy, but it is more effective when utilised in communication. Personalisation is the best and foremost feature that helps us to raise the relevancy of the communication, which results in increased campaign performance and better income. The platform assists us in completing the assignment as soon as possible with the great UI.
As the world moves towards AI, I recommend using the AI feature as much as possible to eliminate micro or repetitive work, which results in easy to use and user friendly with the help of AI.
In a successful automation consists of two parts as executing the Camphain and most main part is analysing the campaign persormance that we wanted in our s3 bucket. That is the most and important problems solved by moosend
Moosend is really easy to undersatnd, there are no complexities. I don't have any technical background due to which I face issues with few mailing platform but Moosend has solved this problem it is really easy to navigate and use the platform effectively. It also offers various email templates, I can easily create professional and designed mails without extensive designing skills.
There's nothing to dislike about in Moosend though there are only limited options available in the basic plan. Rest everything is upto the mark.
Without technical background it's difficult to understand mail platforms and creation of designed mails is bit challenging but with Moosend everything is possible with one click of the mouse one can easily create designed mail, email automation process. Furthermore it includes monitoring and analytics tools which helps to track the performance of mail campaigns easily.
We never had any issues with Moosend, especially while we have a retirement with bulk email marketing.
UI /UX can be little better to use tool easily.
Any type of adhoc campaigns that we wanted to execute with high volume user base. We need to worry about the delivery%
I moved to Moosend after researching alternatives to Mailchimp. At first I went to Brevo / Send in Blue - that was ok but wasn't a good fit for me. I really like working with the Moosend interface. Everything is clearly navigable and usability scores high. The segmentation, automation and landing page tools are really useful, and the way the site is designed helps me think clearly about the different aspects of creating and managing campaigns. Above all I recommend Moosend for its support. Whenever I have had a question I have been able to use chat or email to get through to a real person very quickly. This is appreciated as often the bots out there are a frustration to thoe of us who only tend to open a chat when they have already read through the help pages and been unable to fully resolve their problem. I regularly use Moosend reports to better understand my audience relationships and as I grow my business I know I will be able to connect Moosend to a wide variety of other services.
The logo isn't great and I'd like a bit more customisation to be possible in the management of audience lists without the need to download and reimport.
Moosend is helping me grow my subscriber lists in line with industry standards and good practices. It also provides me with data that helps me understand and adapt my content to be more effective.
Firstly, the user-friendly interface of Moosend is excellent. Moosend's analytics tools provide valuable insights, enabling us to make data-driven decisions to optimize our campaigns. Overall, Moosend's solutions have enhanced our efficiency, improved campaign performance, and ultimately contributed to a more effective and targeted approach in our email marketing efforts.
I wish Moosend offered more advanced design customization options for greater creative flexibility.
It simplifies tasks such as list management and email design, enabling us to easily identify effective strategies and enhance our emails. Moosend's performance insights help engage more people and achieve desired actions. The drag-and-drop editor allows me to design visually stunning emails. Overall, Moosend's offerings have increased our operational efficiency, refined audience targeting, and significantly elevated the effectiveness of our email marketing efforts.
So easy to use. Really intuitive design. Easy to get started. And so much more functionality and scalabilty compared to the other players in this market. Cheaper too!
Extremely happy, no complaints whatsoever.
We needed an easy to use comprehensive tool for our email marketing and Moosend fits the bill perfectly.
It helps me easily send emails, track and analyze
Nothing, it is the best email automation platform
It helps me to get all the information in one dashboard
This is a mature platform with all the features necessary for email marketing. I have used email marketing software for 20 years and Moosend is my go to for newsletter marketing.
There is always room for improvement in user experience, but the recent redesign improves things. The landing page builder is not very sophisticated. Other than that if I compare it with the competition I can't find major shortcomings.
I don't do an intensive use of newsletter marketing but Moosends solves all my problems with it. Aside from that I am able to do automations easily, integrate with Wordpress quickly and implement further integrations with Zapier like services (for Facebook Ads retargeting, for example)
Moosend is impressive because of its elegant analytics, strong automation, and user-friendly dashboard also price is offerable.
wishing for more options to create more unique email templates.
Moosend simplifies campaigns, automates procedures, makes audience targeting easier, offers adaptable marketing templates, helps to take decisions to tackle email marketing problems, and also helps with increased productivity and clear communication.
Best marketing tool for email marketing.
Costing and ui experience, trail period
Email MARKETING AUTOMATION
Its intuitive interface and budget-friendly plans democratize email marketing, making it accessible to all. The automation tools function like magic, enabling the creation of personalized journeys without the need for constant monitoring. Daily insights power campaign optimization, turning you into an email detective. Offering landing pages, forms, and more, it serves as your comprehensive email marketing toolbox.
Typical criticisms of Moosend could involve restrictions in customization, complexity that may pose challenges for beginners, or identified gaps in certain functionalities.
Moosend offers tools for automating tasks, personalizing content, analyzing data, and optimizing processes, aiding users in overcoming typical challenges in email marketing.
