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Moosend Reviews: 4.7/5 — Highly Rated
Moosend’s incredibly efficient customer support is the primary reason why people love this platform. Their excellent customer support range provides excellent live chat to access a comprehensive knowledge base, as well as video tutorials. Advanced features are available even under the free plan and the platform provides comprehensive reporting that provides geolocation insight as well as heatmap data. Notably, Moosend has a free forever plan that lets users send unlimited campaigns if they have less than 1000 subscribers. Higher tiers offer more robust tools and features as well.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Moosend Pros and Cons
- Advanced features available even under the free plan
- Prompt customer support accessible on live chat
- Comprehensive reporting includes geolocation insight and heatmap data
- Email editor and signup for builder can be hard to use
- Design template selection is quite basic
Moosend charges $51 a month for 8,000 contacts and $70 for 10,000. That is $6.38 per thousand at the lower tier and $7.00 at the higher one — growing your list by 25% raises your bill by 37%, and your rate along with it. The same reversal happens again between 75,000 contacts ($4.44 per thousand) and 100,000 ($4.99), and once more between 500,000 and 600,000. Volume pricing here is a general trend rather than a guarantee, so check the tier above yours before you grow into it.
- What it is: An email marketing and automation platform priced by contact count.
- Best for: Small and mid-sized senders who want unlimited sends without per-email metering.
- Pricing: From $7 per month at 500 contacts on annual billing; $9 monthly. Verified July 2026.
- The honest catch: CC/BCC functionality and SSO are add-ons rather than plan features.
What Is Moosend?
Moosend is an email marketing platform built around unlimited campaigns and sends, with automation workflows, landing pages, subscription forms, an SMTP server, and transactional email. It claims more than 100,000 customers. The distinguishing commercial choice is that you are metered on contacts, not on emails — send as often as you like to the list you pay for.
Three plans sit above the trial: Pro (the standard published tier), Moosend+ (“build a plan based on your needs”), and Enterprise. Only Pro carries a published price; the other two are configured or quoted.
The free trial runs 30 days without a credit card, but note how it is constrained: one published automation workflow, and one unpublished subscription form and landing page. You can build those last two; you cannot put them live.
How Moosend Works
- Contacts are the meter, on a ladder from 500 to 1,000,000.
- Sends are unlimited on every tier.
- Three billing terms — monthly, biannual (−15%), annual (−20%).
- Pro caps team members at five.
- Moosend+ is add-on driven, with nine features listed as extras.
- A 30-day trial, no credit card, with publishing restricted.
Moosend Pricing
Captured from Moosend’s pricing page in July 2026 in US dollars, reading the full contact ladder across all three billing terms.
| Contacts | Monthly | Biannual | Annual | Per 1,000 contacts |
|---|---|---|---|---|
| 500 | $9 | $8 | $7 | $14.00 |
| 1,000 | $16 | $14 | $13 | $13.00 |
| 5,000 | $48 | $41 | $38 | $7.60 |
| 8,000 | $64 | $54 | $51 | $6.38 |
| 10,000 | $88 | $75 | $70 | $7.00 |
| 25,000 | $160 | $136 | $128 | $5.12 |
| 75,000 | $416 | $354 | $333 | $4.44 |
| 100,000 | $624 | $530 | $499 | $4.99 |
| 250,000 | $1,520 | $1,292 | $1,216 | $4.86 |
| 1,000,000 | $5,840 | $4,964 | $4,672 | $4.67 |
What actually decides your cost:
- The volume curve reverses three times. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 you pay $4.44 — the best rate on the whole ladder — and at 100,000 you pay $4.99. It happens once more between 500,000 and 600,000. If your list is sitting just under one of those points, the tier above costs disproportionately more, and 75,000 contacts is genuinely the sweet spot of the entire rate card.
- The advertised discounts are exact above 25,000 contacts and rounded below it. From 25,000 up, biannual is precisely 15.0% and annual precisely 20.0%. Lower down, whole-dollar rounding distorts them — at 500 contacts biannual saves 11.1% rather than 15%, while annual saves 22.2% rather than 20%. Small lists get a slightly better annual deal and a noticeably worse biannual one than the badges promise.
- Unlimited sending is the real proposition. Every tier includes unlimited campaigns and sends, so a daily newsletter to 10,000 people costs the same as a monthly one. Against platforms that meter emails as well as contacts, that is a meaningful structural difference for high-frequency senders.
- Pro allows five team members. The trial gives two, Pro five, Enterprise “10+”, and on Moosend+ additional members are an add-on. A marketing team of six is already at the boundary of the published plan.
- Moosend+ is a base plan plus a shopping list. Transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP are all marked “Add-on” on that tier. It is genuinely modular, but it means the Moosend+ price you are quoted depends entirely on which nine boxes you tick.
- CC/BCC is one of those add-ons. Copying someone on a send is basic email behaviour, and on Moosend+ it is a paid extra. It is included on Pro and Enterprise, so this only bites on the middle plan — but it is worth knowing before configuring one.
Who Should Use Moosend
- High-frequency senders. The clearest case — unlimited sends means cadence costs nothing.
- Small businesses starting out. $7 a month at 500 contacts is among the cheapest paid entry points in the category.
- Ecommerce teams. Product view, cart and purchase tracking, plus AI product recommendations, are included rather than gated.
- Lists around 75,000. That tier is the best value on the entire ladder at $4.44 per thousand.
It fits poorly for teams larger than five people on the published plan; for anyone needing SSO without moving to Enterprise or configuring Moosend+; and for lists sitting just above 10,000 or 100,000, where the rate turns against you.
Honest Pros and Cons
Strengths
- Unlimited campaigns and sends on every plan.
- The whole rate card is published, from 500 to 1,000,000 contacts.
- $7 a month at the entry tier on annual billing.
- Ecommerce tracking and AI recommendations included, not gated.
- A 30-day trial with no credit card required.
- Three billing terms, so shorter commitments still get a discount.
Limitations
- The per-contact rate rises at 10,000, 100,000 and 600,000 contacts.
- Five team members on the published Pro plan.
- CC/BCC functionality is an add-on on Moosend+.
- SSO and SAML require Enterprise or a Moosend+ add-on.
- Trial forms and landing pages cannot be published.
- The biannual discount underdelivers on small lists.
Moosend Alternatives and How It Compares
- Mailchimp is the best-known name, with a free tier and steeper paid pricing.
- Brevo meters emails rather than contacts, which suits small lists sending rarely.
- MailerLite competes directly at the budget end with a generous free plan.
- ActiveCampaign is stronger on automation depth at a higher price.
- Klaviyo and Omnisend are the ecommerce specialists.
- GetResponse, AWeber and Constant Contact are the long-standing mid-market options.
For a broader survey, browse our email marketing directory.
The Verdict
Moosend is one of the better-value email platforms available, and the reason is structural rather than promotional: it meters contacts and leaves sending unlimited on every tier. If you email your list weekly rather than monthly, that single decision can halve what you would pay elsewhere, and it removes the quiet anxiety about campaign frequency that email-metered pricing creates. At $7 a month for 500 contacts it is also among the cheapest credible entry points anywhere, and Moosend publishes its entire rate card from 500 contacts to a million rather than hiding the upper half behind a form.
Publishing the whole ladder is what makes its one real oddity visible. The price per contact does not fall consistently as you grow. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 the rate reaches its best point anywhere on the card, $4.44 per thousand — and at 100,000 it goes back up to $4.99. The pattern repeats between 500,000 and 600,000. None of this is hidden and none of it is large in absolute terms, but it means growing a list from 8,000 to 10,000 raises your bill 37% for 25% more contacts. Check the tier above yours before you plan to cross it.
Two smaller notes. The advertised discounts are exact from 25,000 contacts upward — 15.0% biannual and 20.0% annual, to the cent — but whole-dollar rounding distorts them below that, so a 500-contact list saves 11% on biannual rather than the advertised 15%. And on the Moosend+ tier, CC/BCC functionality is listed as an add-on, alongside SSO, transactional email, and extra team members. Moosend+ is meant to be modular and mostly is; just be aware that its quoted price depends on which of nine extras you need, and that one of them is a feature most people would assume every email tool includes.
FAQ
How much does Moosend cost?
Captured in July 2026 in US dollars, priced by contact count with unlimited sends. On annual billing: $7 a month for 500 contacts, $13 for 1,000, $38 for 5,000, $70 for 10,000, $128 for 25,000, $499 for 100,000, and $4,672 for a million. Monthly billing costs about 20% more, and biannual billing sits between the two at roughly 15% off monthly.
Does Moosend get cheaper per contact as my list grows?
Mostly, but not always. The rate falls from $14.00 per thousand contacts at 500 to a low of $4.44 at 75,000 — then rises to $4.99 at 100,000. It also rises between 8,000 contacts ($6.38) and 10,000 ($7.00), and again between 500,000 and 600,000. Growing across one of those three boundaries increases your cost per contact as well as your total bill.
Does Moosend limit how many emails I can send?
No. Unlimited email campaigns and sends are included on every plan, including the free trial. You are metered on the number of contacts in your list, not on volume, so sending daily costs exactly the same as sending monthly. That makes Moosend structurally cheaper than email-metered competitors for anyone with a high send frequency.
How many team members does Moosend include?
The free trial allows two and the Pro plan five. Enterprise is listed as “10+”, and on the Moosend+ plan additional team members are a paid add-on rather than an included allowance. A marketing team of six people has therefore already outgrown the published Pro plan, which is worth checking before committing.
What is Moosend+?
A configurable middle plan — “build a plan based on your needs” — sitting between Pro and Enterprise, with no published price. Nine capabilities are marked as add-ons on it: transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP. Its cost depends entirely on which of those you select.
Compare Moosend with other popular tools in the same category.
This platform is very easy to navigate, like all new things I had to 'learn' how to get to where I wanted to get to which I always struggle with as I am not the most teckie person on the planet. I only use it for basic bulk emailing, & no selling etc so was very nervous in the beginning. But the customer support was there throughout & helped immensley, even though a lot of what they wrote looked like another language! so therefore if little 'ol me can do it anyone can- Highly recommend Moosend for people like me.
having to always go into the settings when I am in 'Editor' to make sure I change background to WHITE & not transparent.
None
Its no code campaign builder. It is a platform that with minimal to null developer time is needed to start sending campaigns. It is user friendly and very intuitive. It allows to have AB testing, personalization, segmentation, landing pages and form, all in one place! Customer support is spot on, they will work to solve your issue very fast.
I felt that forms where a little limited in their designs, and there wasn't an option to create a form from scratch, with no previous layout.
Moosend allows to create email campaigns from zero, using one of your templates or uploading a template. This helps reduce time and costs of a developer. It allows to personalize emails through segmentation and AB testing, all in one place.
The ease of use as well as the fantastic support you get. Not only is it the most helpful it's SUPER fast, within minutes they are responding to help you with your issues unlike other companies that can take days to respond.
I've not found anything yes that I disliked. In places where I thought something could be better their support is very accepting of those suggestions and makes sure the appropriate teams know.
Moosend lets me quickly and easily create an email campaign and send it to over 3000 subscribers with ease and it's very affordable especially for us being a non-profit we have to watch every penny. Before Moonsend our emails were boring to look at and it took a long time to send emails about. Moosend has solved all of that.
Moosend is a fantastic email marketing platform. It's user-friendly and has helped me send beautiful emails effortlessly. The automation features are a game-changer, saving me time and increasing engagement with my audience. Plus, it's budget-friendly, making it perfect for small businesses. Highly recommended!
There's nothing I could point out so far.
Automations and suggested templates save a lot of time.
Moosend shows me metrics and data of how my emails have been doing and gives insight on how I can improve to better reach new clientele. They are easy to contact and are always willing to answer any questions or concerns we may have about the platform.
Moosend does take a long time to upload mailing lists, especially if there are thousands of emails, making it time consuming to upload the lists.
Moosend makes it easy to send out thousands of emails all at once rather than having to send out emails one by one. They are also making it creative and fun to construct emails by providing templates that spark creativity and make it exciting to draft up emails to reach thousands of clients in one day!
Great product that's easy to use, and customer support who's responsive and really cares.
Our experience has been great so far, so there's nothing I can highlight here.
We wanted a reliable email marketing tool to build our email list. We chose Moosend after a side-by-side comparison with Mailchimp, ConvertKit, and ActiveCampaign. What's great about Moosend is that anyone (involved in brand operations) in our team can use it after watching a couple of product walkthroughs we've created. Now, we're looking for ways to grow our email list, knowing that the foundation (of having a great tech partner) is there.
The editor is easy to use, and very customizable. The support feature is great, and I always got feedback within minutes. Pricing is also the best out there in my opinion. Love the scale based on subscribers. Overall I would highly recommend.
I didn't love that I had to add First Name and Last Name as fields, as they only had "Name" in there. You can hide the "Name" field and display your custom ones, which helped solve the problem though. They are working on EU requirements. It doesn't allow for cold emailing like the U.S. does. I'm not a huge fan of cold emailing, but there are times when we needed to send out email blasts to all of our clients who hadn't previously subscribed. There was an issue with some bounces that resulted in disabling the account for a short time, but they worked quickly to resolve it.
The ease of use in building email templates. I love that you can edit so easily and create landing pages easily as well. The A/B testing really helped us adjust how we email!
Platform is intuitive, flexible and easy to use. When you have a question and need help, the customer service team is always there to help.
The editor is sometimes slow to respond on the email template
Having a reliable, easy to use email marketing platform where I can quickly and easily produce campaigns and get excellent results
The dashboard and metrics after you send a campaign are very useful. Some other tools make this overly complicated this is big charts, easy to understand almost fun
I would normally say the email designer is very bad compared to other tools, but I'm so happy to say the email buider has way improved. Anyone familiar with Wordpress or building rows and columns will feel right at home and it's very easy to make modern looking emails now.
Cold emailing and outreach is so important and thats what we use moosend to do. Customer engagement and new leads. The more we use it the more benefits we get, its very simple but effective
Compared to MailChimp, this solution is a no-brainer.
Everything so far seems to be going great.
Moosend allows our CBD company to market to our customers. It's tough to find a reliable email marketing partner in the marketplace, so we are happy to have found Moosend.
Moosend is an exceptionally easy to use and intuitive site to use, and at a fraction of the cost of other providers. We have list management and tags that can be set up and the template creation is easy to use too.
I haven't yet figured out how to add a custom unsubscribe link to the bottom of the email and do not really like the look of the default one. It would also be great if there were more fonts available for use.
Moosend allows us to send custom, mass emails to our students and families. We are able to communicate with our families by grade, whole school or even just to our faculty. This gives us a far more professional feel than the CRM system we use internally.
Their campaigns/promotions, approach and their professionalism. They always deliver what they promise, no holdbacks or maintenances in middle of campaigns. Highly recommended.
So far nothing, I have not come across anything that I don't like about Moosend. Everything is perfectly managed and I don't think there is any changes/improvements they can do. Excellent platform.
To create excellent newsletter, automate campaigns and manage my mails. It has everything you need to know about email marketing and I'm impressed with how it can help one grow their businesses.
As far as I am concerned, best value for money on the market.
It is sometimes not easy to edit blocs when editing a newsletter.
Helped me set up the account.
That it targets a lot of candidates and most can be reached and they can get back to you with great candidate (employers and consultants). It reaches much more candidates and employers who are actively marketing their consultants!
I feel that the process to post a job or requirement is a bit tedious. More training can probably be given so that we can find the process a little more easier
Not sure.
The product is easy to use & affordable.
Reports feature does not routinely update.
Connecting with our members is an important part of our business. Moosend fills that need.
Very userfriendly interface, simple to use, very good price for getting unlimited features, excellent customer service
I had some troubles with people receiving emails in spam, but now I changed some things (easily) with their help, and now it seems fine.
Making it easy to design, deliver and track email campaigns. I love the automations that have unlimited actions (unlike mailchimp). I really like taking my readers and customers on a journey, but I get demotivated a lot when the program or tech is not working with me. With Moosend I can really focus on the content, without having to pay the ´professional´ prices that mailchimp asks.
We switched our company from Mailchimp to Moosend almost two years ago, dramatically improving our delivery rate, opening rate, click-through rate, etc., basically every quantifiable category. The initial campaigns we tested with were designed for MC and simply resent through Moosend, yet far outperformed their previous numbers. That, combined with the data sorting and analysis tools, makes it a far superior platform.
The interface can be a little intimidating, to begin with, and they do not provide any kind of easy walkthrough videos or "tutorial" campaign, so the start can be a little rough. The website is also occasionally a little temperamental, not allowing you to log in for seemingly no reason. Compared to the upsides, though, these issues are quite miniscule.
Moosend allows us to connect with our mailing list and provides far more data on each campaign than prior services, allowing us to understand better and compare what motivates and succeeds with specific segments.
Working on the dashboard while say launching a new campaign is fast. There is chat support available five days a week round the clock to help if you need help.
I could spot more features for any email marketing software, including so many automation opportunities. However, they are not in SMS marketing, which gives them a disadvantage should someone want to have email marketing and SMS marketing under one dashboard.
All our WordPress websites have the Moosend Website Connector plugin activated. This helps to have subscriber forms, sharing of latest posts through RSS campaigns seamlessly.
The support has been first class. The chat has been very helpful and, where necessary, has been escalated to an expert who followed up in a helpful and timely manner. The library of help also seems comprehensive and easily understandable.
Everything so far has been great, there is nothing I can pick fault with.
Autoresponding to customers who have purchased from us. Once set up, this allows us to spend time on other aspects of the business.
I have only one promotional email campaign each year during the Christmas season. Moosend provides me with the tools I need to easily construct a campaign that is measurably effective and at a cost this small etailer can afford. My 2022 campaign delivered nearly $12,000 in sales from my investment of about $150. What little customer support I required has been delivered in a timely, capable and personable manner.
I wish that I could subscribe for the month I need the service and immediately cancel the subscription while retaining access during that month. That said, after forgetting to cancel at month's end and being charged for the additional month that I did not need or use, they graciously refunded to me the the additional month's charges.
Enabling me to communicate with existing customers to drive follow-on salejs.
We love how intuitive and simple it is to use. We can create beautiful newsletters and send them to our research and scientific community. Previously, we struggled to make visually stimulating newsletters, so Moosend helped us when needed.
There are very few things to dislike, but a few features could be further worked on. We want to be able to save entire sections as a template so that we can move it from the "layouts" menu. We know that some custom layouts can be created, but expanding on that would be very beneficial for many Moosend users.
It is helping us solve the issue of manually building newsletters for our community. Previously, we created newsletters using Word, but it did not meet our basic needs.
I like the interface and because is really easy to use. I think my campaigns have better opening. I love the integration with Wordpress.
All works really well but, you can improve the text editor. When I write, I need some time to put links, bold and other things like that.
I used many tools but Moosend have more security, deliverability and integration with other tools like Wordpress and Revue.
Moosend has been a part of my business for over a year, and I have been using it successfully. It's an easy-to-use platform and has all the features I need to manage my email campaigns efficiently. I've found the customer support team helpful, and the pricing plans are great too. Moosend is a trusted email marketing solution I highly recommend to anyone, big or small business!
I'd like to see more on-with-the-trends designs for emails, and more templates for newsletters.
Deliverability and an on-brand feel of emails are very important - and Moosend does a fantastic job with that!
The simplicity and ease of getting started but at the same time, a powerful tool.
Nothing that comes to mind. We use it for Email Marketing Automation and it works great for our usecase.
Solves manual work ofcourse of sending the email. The automation tool works really well with conditions. The opening rates are good.
At Moosend, I particularly appreciate the usability of the interface, as well as the number of features, including the API and the automation system that allows to set up efficient conversion tunnels. Finally, the migration went very well, thanks to the automatic import, and the chat support which is extremely friendly, fast and competent.
The text editor could be improved to facilitate working with long texts
Moosend allows me to manage my mailing list in an intuitive way, via the API, while taking care of the management of the double opt-in, and the automation of the sendings with an excellent deliverability
Moosend includes multi-step marketing and tracking automation workflows, as well as a spam helper.
Navigation links could have been more intuitive to increase speed.
Customer support was a good experience.
Automation and easy email builder for any email.fdfdfdfdfdfdfdfddfdfddfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdfdddfdfdfdfdfdfdfdfdfdfdfdfdfdfddfdfdfddd
In some cases for a few emails, the mobile preview si not the same as the sent email.
First of all Moosend saved me a lot of time for building emails. Another great integration was automation.
Visually appealing email newsletter, subscription form, and landing page templates. Landing pages are responsive with features including countdown timer, forms, and videos. Intuitive dashboard and extensive analytics reporting. Take your digital marketing to the next level with its automation features.
They should integrate SMS marketing. For an online shop, transactional SMS messages are vital.
Our friend in digital marketing. Takes care of lead generation with automation tools. Subscription forms and landing pages connect seamlessly with WordPress sites through plugins. Its landing pages on our WordPress sites saves hiring pricey developers or going for expensive pro themes.
I love the deliverability. When you start, you needs to configure DKIM and SPF and verify the domain, then you can use. I like it the text editor, is easy and intuitive.
Sometimes, the number of subscribers don't is correct. But is a minimal thing, is not really important. Another thing can be better is the statistics, maybe be more clear.
I can send a daily newsletter. Don't have any restrictions about the number of emails per month. You pay for subscribers. That is a benefit that I consider essential.
Their templates are easy to navigate and they offer beautiful template designs I can modify to my liking.
I don't have any dislikes at this stage of the game.
They are helping me to build my email list and have been helpful every step of the way.
