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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 22, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 20, 2018
 Source
Overall Rating:
4.5
RZ
Rebecca Z.
Manager
Share
"good email marketing software for ecommerce"
What do you like best about Omnisend?

great marketing automation software,compatible with woo-commerce. easy to create campaigns and email templates

What do you dislike about Omnisend?

template lacks of recent viewed products. There is no template or option for us to add recent viewed products into an email campaign. In order to do this, I guess you have to know some HTML code.

What problems is Omnisend solving and how is that benefiting you?

reactivate customers and cart recovery

Small Business (50 or fewer emp.)
Mar 28, 2018
 Source
Overall Rating:
4.5
PS
Prabhash S.
Founder
Share
"Good Customer support "
What do you like best about Omnisend?

For all support it is quick and able to get the help from the team very quick

What do you dislike about Omnisend?

Nothing at present and everything is fine

What problems is Omnisend solving and how is that benefiting you?

It gives good follow up with te customers

Mid Market (51-1000 emp.)
Aug 10, 2016
 Source
Overall Rating:
4.5
Avery H. avatar
Avery H.
Marketing Administrative Assistant
Share
"Definitely Prefer over Mailchimp"
What do you like best about Omnisend?

It is priced the exact same as Mailchimp but is a much better platform. We use it as an app through Bigcommerce which syncs with our customer list instantly. The email templates are easier to design, and the product picker allows you to select products on my site and it automatically pulls in the image, product name, product description and price. The campaign reports also show how much revenue we made from them.

What do you dislike about Omnisend?

I cannot crop an image directly within the app- I must photoshop in a separate app.

What problems is Omnisend solving and how is that benefiting you?

This saves us so much time in creating emails, especially with the product picker, and we are seeing sales from that email right in the report.

Small Business (50 or fewer emp.)
Dec 22, 2023
 Source
Overall Rating:
4.0
OT
Ovidija T.
Founder
Share
"Very professional customer service"
What do you like best about Omnisend?

I would like to say big thanks for Matija from customer service for kind and efficient way of solving problems!

What do you dislike about Omnisend?

Email design options could be a bit better

What problems is Omnisend solving and how is that benefiting you?

internal company communication

Small Business (50 or fewer emp.)
Dec 06, 2023
 Source
Overall Rating:
4.0
YG
Yahya G.
Founder
Share
"Great customer service"
What do you like best about Omnisend?

Dilara, the Omnisend customerservice rep was wonderful to work with. She was very helpful and responsive. Great customer service!

What do you dislike about Omnisend?

The verification process for an SMS number was long and unexpected. It would've been nice to know that there would be a slight delay from the onset.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is helping to provide a SMS marketing service for me.

Small Business (50 or fewer emp.)
May 22, 2023
 Source
Overall Rating:
4.0
Daniel V. avatar
Daniel V.
Web Development
Share
"a good alternative to Klaviyo"
What do you like best about Omnisend?

It is a little more affordable to Klaviyo, the support team si pretty hands-on and the features are improving. Very promising and fast growing

What do you dislike about Omnisend?

From my past experiences, some of the sales tracking features are not so accurate and a bit confusion, and sometimes the support is not really knowledgeable

What problems is Omnisend solving and how is that benefiting you?

Helps keep in touch with our customers and send regular promotions

Small Business (50 or fewer emp.)
Apr 28, 2023
 Source
Overall Rating:
4.0
SA
Shea A.
Founder
Share
"Powerful Marketing Tool"
What do you like best about Omnisend?

Omnisend is easy for an e-commerce novice like me and offers plenty of resources to teach users how to optimize their marketing.

What do you dislike about Omnisend?

If you are not regularly using Omnisend, the monthly fees are high.

What problems is Omnisend solving and how is that benefiting you?

Omnisend makes it easy to create presentable, templated marketing campaigns.

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
4.0
GV
Giacomo V.
Founder
Share
"Omnisend has everything you need to do great marketing automation for an e-commerce"
What do you like best about Omnisend?

Intuitive and easy to use. I like all the features and the functionalities.

What do you dislike about Omnisend?

Nothing, comparing the price with functionality is amazing. The only thing could be that Adobe Magento integration is not so easy as for Shopify stores.

What problems is Omnisend solving and how is that benefiting you?

Making working marketing automation with smart segmentation & triggering

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
4.0
AS
Ashiqnavaz S.
Performance Marketer
Share
"Efficient & Easy to use Email Marketing tool!"
What do you like best about Omnisend?

Creates targeted and personalized email campaigns for our target audience. We can create multiple audience segments based on our requirements. The tool is very user-friendly.

What do you dislike about Omnisend?

It integrates with only popular Ecom platforms. The tool is a bit expensive. Also, Limited functionality for non-e-commerce businesses

What problems is Omnisend solving and how is that benefiting you?

I can easily segment their audience based on various factors. Helps us to create highly targeted and personalized campaigns that are more likely to drive large no. of conversions. Helps to improve marketing effectiveness, customer engagement & ultimately increases business revenue

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
4.0
LM
Lara M.
Founder
Share
"Perfect for small businesses like mine"
What do you like best about Omnisend?

The pre-made newsletters, that enable you to save time when preparing yours.

What do you dislike about Omnisend?

It took me a while to figure out how to do some things, like configure my automatic emails and such.

What problems is Omnisend solving and how is that benefiting you?

it allows me to communicate with my clients and customers.

Small Business (50 or fewer emp.)
Mar 02, 2023
 Source
Overall Rating:
4.0
AE
Alejandra E.
Founder
Share
"I migrate from mailchimp to Omnisend"
What do you like best about Omnisend?

the easiest way to migrate all the info from one site to omnisend and the support I receive when in doubt.

What do you dislike about Omnisend?

that I can't reschedule the campaigns once they're sent or programmed

What problems is Omnisend solving and how is that benefiting you?

Is solving my need of marketing automations and sending the emails to my subscribers

Small Business (50 or fewer emp.)
Feb 26, 2023
 Source
Overall Rating:
4.0
DK
Demet K.
Founder
Share
"Great E-mailing tool -"
What do you like best about Omnisend?

Value for price. In comparision, Omnisend pricing is fair.

What do you dislike about Omnisend?

Too little template options. I wish we had a choice of more templates to work with as these are limited at the moment.

What problems is Omnisend solving and how is that benefiting you?

Mass emailing and scheduling is a big pro

Small Business (50 or fewer emp.)
Feb 26, 2023
 Source
Overall Rating:
4.0
NO
Nydia O.
Founder
Share
"Efficient but with some room for improvement"
What do you like best about Omnisend?

It's easy to create emails and I have found the learning curve to be good.

What do you dislike about Omnisend?

The new templates do not allow for personalization. For example, I am not able to add a picture where I would like when using the templates.

What problems is Omnisend solving and how is that benefiting you?

I currently do not have any problems that Omnisend is solving for me.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
4.0
OF
Oriol F.
Founder
Share
"Very good email marketing tool"
What do you like best about Omnisend?

The power it has in automations and the multiple integrations it has with ecommerce.

What do you dislike about Omnisend?

That Prestashop does not have an automatic connector, and integration via API is required.

What problems is Omnisend solving and how is that benefiting you?

It is helping me to automate email flows with customized and automatic events.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
4.0
GS
Greg S.
Founder
Share
"PLEASEx"
What do you like best about Omnisend?

Ease of use to drag and drop items into mailers.

What do you dislike about Omnisend?

I would prefer to even have more customisation over fonts and being able to put your own branded fonts onto Omnisend

What problems is Omnisend solving and how is that benefiting you?

It is assisting in sending out weekly mailers with information, news and blog posts from one source.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
4.0
MJ
Mark J.
Founder
Share
"Almost got 10 but let down by support"
What do you like best about Omnisend?

Extremely intuitive, simply to use, full of detailed imformation and when you send a newsletter out its amazing to watch the live results.

What do you dislike about Omnisend?

When you ask a question twice to support and get no answer, this is the most frustrating issue. Even when you reply direct to a support agent. Must improve.

What problems is Omnisend solving and how is that benefiting you?

Omnisend solves my product launch and continues to bring in sales with it automation while I work on other jobs.

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
4.0
AE
Ali E.
Founder
Share
"Quick, efficient and easy way to reach thousands of customers with direct responses and analytics."
What do you like best about Omnisend?

My favourite aspect is the heat maps and being able to see who clicked on my email exactly and where they clicked. I am able to pinpoint and reach specific customers this way.

What do you dislike about Omnisend?

The least helpful tool in Omnisend would be the customer limit on your account. I have to upload and remove customers often to keep the number below the limit count. I can send 18000 emails a month but only to X amount of customers, I have to always upload and delete. Minor issue.

What problems is Omnisend solving and how is that benefiting you?

Reaching out to thousands of customers daily that may not know about my services and what I offer. I am able to reach out to these people and expand my list of services as well.

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
4.0
FI
Fadel I.
Founder
Share
"Easy to use and it is useful with great analytics tool"
What do you like best about Omnisend?

Analytics tools that make it easier for user

What do you dislike about Omnisend?

If possible, make more insights for improving growth

What problems is Omnisend solving and how is that benefiting you?

To make it easy for businesses to reach customer

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
4.0
Elena G. avatar
Elena G.
Website Designer & Development | Wordpress
Share
"A very good tool for E-COM"
What do you like best about Omnisend?

Easy to use and practical Good online tools Good results & Result reporting

What do you dislike about Omnisend?

Some integrations for Bigcommerce should be better CS doesn't offer a detailed solution/integration and sometimes just premade answers

What problems is Omnisend solving and how is that benefiting you?

Tracking of conversions Discount code push notification Automated email

Small Business (50 or fewer emp.)
Nov 13, 2022
 Source
Overall Rating:
4.0
Melissa V. avatar
Melissa V.
Ceo & Founder
Share
"Switched from MailChimp"
What do you like best about Omnisend?

It has been great so far! We switched from MailChimp, and it has been easier to integrate into our Shopify website. No issues, and slightly cheaper.

What do you dislike about Omnisend?

Everything is working well. No feedback as of now.

What problems is Omnisend solving and how is that benefiting you?

It connects my shopify products directly to the email.

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