Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
great marketing automation software,compatible with woo-commerce. easy to create campaigns and email templates
template lacks of recent viewed products. There is no template or option for us to add recent viewed products into an email campaign. In order to do this, I guess you have to know some HTML code.
reactivate customers and cart recovery
For all support it is quick and able to get the help from the team very quick
Nothing at present and everything is fine
It gives good follow up with te customers
It is priced the exact same as Mailchimp but is a much better platform. We use it as an app through Bigcommerce which syncs with our customer list instantly. The email templates are easier to design, and the product picker allows you to select products on my site and it automatically pulls in the image, product name, product description and price. The campaign reports also show how much revenue we made from them.
I cannot crop an image directly within the app- I must photoshop in a separate app.
This saves us so much time in creating emails, especially with the product picker, and we are seeing sales from that email right in the report.
I would like to say big thanks for Matija from customer service for kind and efficient way of solving problems!
Email design options could be a bit better
internal company communication
Dilara, the Omnisend customerservice rep was wonderful to work with. She was very helpful and responsive. Great customer service!
The verification process for an SMS number was long and unexpected. It would've been nice to know that there would be a slight delay from the onset.
Omnisend is helping to provide a SMS marketing service for me.
It is a little more affordable to Klaviyo, the support team si pretty hands-on and the features are improving. Very promising and fast growing
From my past experiences, some of the sales tracking features are not so accurate and a bit confusion, and sometimes the support is not really knowledgeable
Helps keep in touch with our customers and send regular promotions
Omnisend is easy for an e-commerce novice like me and offers plenty of resources to teach users how to optimize their marketing.
If you are not regularly using Omnisend, the monthly fees are high.
Omnisend makes it easy to create presentable, templated marketing campaigns.
Intuitive and easy to use. I like all the features and the functionalities.
Nothing, comparing the price with functionality is amazing. The only thing could be that Adobe Magento integration is not so easy as for Shopify stores.
Making working marketing automation with smart segmentation & triggering
Creates targeted and personalized email campaigns for our target audience. We can create multiple audience segments based on our requirements. The tool is very user-friendly.
It integrates with only popular Ecom platforms. The tool is a bit expensive. Also, Limited functionality for non-e-commerce businesses
I can easily segment their audience based on various factors. Helps us to create highly targeted and personalized campaigns that are more likely to drive large no. of conversions. Helps to improve marketing effectiveness, customer engagement & ultimately increases business revenue
The pre-made newsletters, that enable you to save time when preparing yours.
It took me a while to figure out how to do some things, like configure my automatic emails and such.
it allows me to communicate with my clients and customers.
the easiest way to migrate all the info from one site to omnisend and the support I receive when in doubt.
that I can't reschedule the campaigns once they're sent or programmed
Is solving my need of marketing automations and sending the emails to my subscribers
Value for price. In comparision, Omnisend pricing is fair.
Too little template options. I wish we had a choice of more templates to work with as these are limited at the moment.
Mass emailing and scheduling is a big pro
It's easy to create emails and I have found the learning curve to be good.
The new templates do not allow for personalization. For example, I am not able to add a picture where I would like when using the templates.
I currently do not have any problems that Omnisend is solving for me.
The power it has in automations and the multiple integrations it has with ecommerce.
That Prestashop does not have an automatic connector, and integration via API is required.
It is helping me to automate email flows with customized and automatic events.
Ease of use to drag and drop items into mailers.
I would prefer to even have more customisation over fonts and being able to put your own branded fonts onto Omnisend
It is assisting in sending out weekly mailers with information, news and blog posts from one source.
Extremely intuitive, simply to use, full of detailed imformation and when you send a newsletter out its amazing to watch the live results.
When you ask a question twice to support and get no answer, this is the most frustrating issue. Even when you reply direct to a support agent. Must improve.
Omnisend solves my product launch and continues to bring in sales with it automation while I work on other jobs.
My favourite aspect is the heat maps and being able to see who clicked on my email exactly and where they clicked. I am able to pinpoint and reach specific customers this way.
The least helpful tool in Omnisend would be the customer limit on your account. I have to upload and remove customers often to keep the number below the limit count. I can send 18000 emails a month but only to X amount of customers, I have to always upload and delete. Minor issue.
Reaching out to thousands of customers daily that may not know about my services and what I offer. I am able to reach out to these people and expand my list of services as well.
Analytics tools that make it easier for user
If possible, make more insights for improving growth
To make it easy for businesses to reach customer
Easy to use and practical Good online tools Good results & Result reporting
Some integrations for Bigcommerce should be better CS doesn't offer a detailed solution/integration and sometimes just premade answers
Tracking of conversions Discount code push notification Automated email
It has been great so far! We switched from MailChimp, and it has been easier to integrate into our Shopify website. No issues, and slightly cheaper.
Everything is working well. No feedback as of now.
It connects my shopify products directly to the email.