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Reply - drive your revenue growth with AI
4.6
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 11, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
MB
Matt B.
Founder
Share
"Unmatched capabilities & support"
What do you like best about Reply?

Either the fact that I can automate Linkedin Actions or how incredibly helpful & responsive their support is. Both are indispensible for me.

What do you dislike about Reply?

The fact that I can't set conditional steps in the sequences based on the prospect's engagement with the previous steps. I can do it with triggers as a workaround but it'd be nice to have it as part of the sequence abilities.

What problems is Reply solving and how is that benefiting you?

Scaling cold outreach while maintaining high-quality personalization for each individual prospect

Small Business (50 or fewer emp.)
Nov 07, 2023
 Source
Overall Rating:
5.0
ST
Sergiy T.
Founder
Share
"Best Support ever, best app for email sequence building on market"
What do you like best about Reply?

- lots of functions in the interface - super-responsive and helful amazing support team - that's the most important for me in this list - haven't seen any glitches yet - easy to use, easy to start - all needed integrations - I use it daily, and I love it - It was easy to teach others to use it, and it was implemented in our tema super quickly - Amazing base of leads search - lots of leads added to our base through Reply.io, many of them closed already

What do you dislike about Reply?

Nothing yet after 4 month - it works perfect and most of all I like the support team. I'm amazed how they dive into your question and provide a useful, personilized feedback.

What problems is Reply solving and how is that benefiting you?

- we search leads in their database - we build sequence for outreach - we receive responses and close leads All we need is here:)

Small Business (50 or fewer emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Adem M. avatar
Adem M.
Founder
Share
"New to sequencers, but want to run multi channel like a pro, then this is for you!"
What do you like best about Reply?

The ease of use. The inserted AI The serious features that doesnt take much learning puts reply well ahead of the competitors. Customer support is amazing, attentive and always contactable.

What do you dislike about Reply?

The only thing I can think of for first time users of tech software and sequencing it probably needs to be have loom videos of each step.

What problems is Reply solving and how is that benefiting you?

I was really looking for a solution that did absolutely everything. Every channel. With recommendations. Ease of use. But in a simplified manner that fits with our ethos utilising #ClosedCircuitSelling. Which essentially is a permission based / warm call / creative - go to market strategy, that feeds into mapped adequate delivery pathways.

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
BJ
Baber J.
Ceo
Share
"Great tool for Email campaigns with lots of Automation"
What do you like best about Reply?

I switched to Reply.io after using many other tools on market for our Outbound email campaigns and found it to be super easy and conveniet to use. It has almost every feature that one could ask for and the customer support is great. The AI and automation features make setting up the campaigns so easy & the statistics provided are very helpful.

What do you dislike about Reply?

It could have better integration with more Email service providers

What problems is Reply solving and how is that benefiting you?

Helps send outbound emails, keep check on rate limits and let's me handle the replies all in one place

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
JG
Jonas G.
Founder
Share
"Easy to use and great support!"
What do you like best about Reply?

Great UX and such a nice a helping team that solves any query you have! We use it every day for mailings and it's also super easy to implement and integrate with other tools.

What do you dislike about Reply?

A bit tricky sometimes with setting it up without gmail.

What problems is Reply solving and how is that benefiting you?

Cold Mails

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
DS
Dmytro S.
Founder
Share
"My experience with Reply"
What do you like best about Reply?

Support of the team, helpdesk Easy to work with the product

What do you dislike about Reply?

There's no such thing yet I'm still actively testing

What problems is Reply solving and how is that benefiting you?

Helps to actively generate leads. The most affordable way

Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
AB
Ama B.
Founder
Share
"Reply.io- the right tools at my fingertips!"
What do you like best about Reply?

Part of my role is to communicate with clients and with prospective customers and partners. Reply is helpful in curating and delivering messages on a large scale. Not only that, I utilize their tools and templates to personalize effective emails on a daily basis. I really appreciate being to able to track delivery rates and responses, and to tailor future content appropriately. Reply's reporting helps me make informed decisions.

What do you dislike about Reply?

I'm still learning about crafting more positive emails and keeping the reading level moderate. Some of my work involves technical communication, and that can be harder to translate into lay terms. The more I use Reply, the better I get at improving readability in my email sequesnces.

What problems is Reply solving and how is that benefiting you?

Reply saves me a lot of time by helping me send thousands of emails per week. I am able to customize them and improve readability and deliverabilty with each campaign. I get great insights into each sequence and feedback on what I can do to improve. I desire a call-to-action from my audience and using the template grader helps me write informative and engaging emails.

Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
AS
Ana S.
Founder
Share
"Quick, Efficient and Caring Customer Service"
What do you like best about Reply?

They add more tools each year to improve marketing efforts. We don't have to go looking for another provider to obtain what we need. I use it everyday and it is so easy to use. I love that Reply's AI can understand what my prospects replied and categorizes messages. It makes work life easier. Regarding customer support, I appreciate it only takes a few minutes for them to assist you personally. They go beyond what you asked, and try to solve the issue in the most efficient and easier way for you.

What do you dislike about Reply?

There are still some gliched that they are working on, but if you sent a note, the tech team tries to fix them fast.

What problems is Reply solving and how is that benefiting you?

Adding more email addresses to one sequence after having activated the campaign. I was not clear on Reply's article that after you have activated the campaign, you must manually select recipients and assign them to each email address so that they go out. Reply did that for me after our interaction by chat.

Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
CC
Caue C.
Founder
Share
"Best in the market"
What do you like best about Reply?

I've used other 3 email automation tools in the past and Reply has by far the easiest layout for the end user like me. I use it heavily btw, at least 2-3 hours a day, everyday and I love it. It's not only the tool itself that is good but they help with templates, best practices, tips, warm up tools, email health - they're really experts in the world of getting your email to your prospect's inbox, in the end of the day, that's what matters. And I've been having the most success with Reply if compared to other tools, in the last 3 years.

What do you dislike about Reply?

I loved the new "triggers" functionality but it needs some enhancements and new funcionalities for non-Linkedin users. There are things I want to automate, for example something simple as someone who finishes a sequence but did not respond can be triggered to a new sequence, I can move people who finishes sequences, but can't specify if they're finished because they replied or bounced or etc.. Needs to fix that. Other than that all good.

What problems is Reply solving and how is that benefiting you?

Reply helps us solve the consistency-problem in lead generation. Although there is not an exact science in sales and marketing, Reply help us have a predictability in results AND, most importantly, test what works and what doesn't in the markets we work with. The A/B testing and analysis we get is awesome.

Small Business (50 or fewer emp.)
Oct 16, 2023
 Source
Overall Rating:
5.0
JS
Jeremy S.
Founder
Share
"Comprehensive & patient customer support"
What do you like best about Reply?

I am brand new to Reply, and needed some assistance as I am also new to email marketing. I was assisted by Anastasiia, who was very knowledgable and patient as she helped me through my issues getting my first campaign started. Can't speak highly enough about Anastasiia! Thank you! We are very happy Reply Customers!!

What do you dislike about Reply?

Nothing so far. I have been able to accomplish everything I have needed to do so far.

What problems is Reply solving and how is that benefiting you?

We are utlizing Reply's advanced email sequencing features.