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Reply
Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Crevio
Sponsored
5.0
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$29.00/month
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Reply Media
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 14, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 08, 2017
 Source
Overall Rating:
5.0
RC
Robert C.
Sales Executive
Share
"Sales & Marketing Must..."
What do you like best about Reply?

Reply.io offers a solid platform to reach prospects with accurate analytics tracking. There's no better way to target potential clients using a personalized email campaign which allows you to pivot based on recipient interactions.

What do you dislike about Reply?

I can't think of anything that I dislike about Reply.io. This should be used by every sales team in every industry where outbound interactions are required.

What problems is Reply solving and how is that benefiting you?

Reply.io helps to manage your leads funnel, quickly and easily, with the kind of personalization to which a prospect would be willing to respond.

Small Business (50 or fewer emp.)
Aug 04, 2017
 Source
Overall Rating:
5.0
AK
Alex K.
Co Founder
Share
"Best outbound email service ever"
What do you like best about Reply?

-Amazing functionality -Incredible UX -Best customer service team I've ever worked with

What do you dislike about Reply?

-Big learning curve -Unable to embed rich media within the outbound email frame

What problems is Reply solving and how is that benefiting you?

-We needed more leads -I didn't like any of the other email clients

Small Business (50 or fewer emp.)
Aug 02, 2017
 Source
Overall Rating:
5.0
NA
Nadine A.
Brand Manager
Share
"Effective and easy to use"
What do you like best about Reply?

I love the UI. Very easy to navigate and set up campaign templates. I also love the reporting section - and that it pulls up the contact information for individuals that open the campaign.

What do you dislike about Reply?

Haven't quite had a lot of time in Reply.io yet to notice anything I do not like.

What problems is Reply solving and how is that benefiting you?

I love being able to upload a list of contacts and easily send out personalized messaging. I also love seeing if the individual opened the email and those metrics.

Small Business (50 or fewer emp.)
Aug 02, 2017
 Source
Overall Rating:
5.0
Mrinal G. avatar
Mrinal G.
Business Development
Share
"This is the best Email Engagement platform on the market."
What do you like best about Reply?

Three things I love about Reply: 1. How easy it is to use. Let's face it, Sales/BD people are not the best at technology. Replay has all the features without any of the clunkiness of bigger platforms. 2. Customer Service: In any platform, you will have questions on best practices and insights. Reply's Customer Service team is by your side 24/7, so you can ask the questions you need for maximum ROI. 3. The Linkedin Extension is the best in market. Once again easy to use, and saves me SO much time when building lead lists!

What do you dislike about Reply?

I'd like to see Reply continue to build on the Linkedin extension. This is a major pain-point for SalesPeople like me, and I'd love to see even more innovation in the future around this feature.

What problems is Reply solving and how is that benefiting you?

- Prospecting - Client Engagement - Generating High value Leads and Deals -Brand Positioning and Market awareness

Mid Market (51-1000 emp.)
Aug 02, 2017
 Source
Overall Rating:
5.0
AW
Andrew W.
Managing Member
Share
"Fantastic experience"
What do you like best about Reply?

Reply has been utterly essential to my business development success. Not only can I track everything - all of my activity and contacts - but I can see how various campaigns performed. This allows me to refine future outreach programs to specific groups of my targeted demo.

What do you dislike about Reply?

I only have minor complaints that include user interface issues like searching/ sorting of existing contacts. This function can be somewhat cumbersome and repetitive - though user error should be acknowledged.

What problems is Reply solving and how is that benefiting you?

I've been able to leverage my reach - maximizing the one-to-many approach. Traditional email campaigns are easily identified as "spam" or "mass emails." However, Reply is different. I've been getting open rates in excess of 40% and replies in excess of 15-20%. These stats are unheard of in traditional services.

Small Business (50 or fewer emp.)
Jun 30, 2017
 Source
Overall Rating:
5.0
NC
Nina C.
Researcher / Writer
Share
"Great email outreach automation tool"
What do you like best about Reply?

Reply is s great tool if you are sending a lot of emails. It helps you stay organized an you can personalize your email outreach.

What do you dislike about Reply?

When you first start using Reply it can be a bit complicated to set up everything you need but you can request a demo.

What problems is Reply solving and how is that benefiting you?

It helps us save a lot of time and focus on important things.

Small Business (50 or fewer emp.)
Apr 13, 2017
 Source
Overall Rating:
5.0
EN
Elliot N.
Founder & Ceo
Share
"Amazing service you wont believe! CS are always there"
What do you like best about Reply?

I have the say the platform is very well built and does an excellent job sending out outbound emails. Aside from that the Customer Success team is available around the clock. Just try it yourself!!! The CS team replies pretty much right away.

What do you dislike about Reply?

The platform does not integrate with Hubspot so we had to switch over to Salesforce to realize the full potential of the platform. Aside from that I am very happy with Reply.io

What problems is Reply solving and how is that benefiting you?

We set out to a find a software provider that could help us with our outbound email campaigns and also make it extremely easy for us to A/B test our emails. After using Reply.io we have a consistent 40%+ open rate with over 10% reply rate.

Small Business (50 or fewer emp.)
Feb 27, 2017
 Source
Overall Rating:
5.0
CP
Chris (Sang Wook) P.
Head Account Executive
Share
"Always Improving - Great, Simple Interface"
What do you like best about Reply?

No matter how successful or widely-used a sales software is, there's always minor issues/questions that inevitably come up that we need answers to right away. Reply's team has been nothing but super-responsive on anything that I casually want to ask about. Hands down the best responsiveness I've seen across a handful of other sales software we use here. There's always something new. Whether it's a new design, streamlining of previously convoluted processes, the team's always iterating on new useful features that makes it exciting to use.

What do you dislike about Reply?

Nothing in particular. Just can't wait for some of the features I've requested to come live (e.g., precise ETA on when each campaign goes out)! :)

What problems is Reply solving and how is that benefiting you?

Being able to send customized mass emails and keep track of them in a way that's efficient. Huge increase in # of such emails sent per day.

Small Business (50 or fewer emp.)
Feb 04, 2017
 Source
Overall Rating:
5.0
Денис . avatar
Денис .
Founder
Share
"Great experience!"
What do you like best about Reply?

Best user experience. I like responsive and user friendly interface. I was never use such service before and it was easy to me in 5 minutes run campaing for 500 journalists. I get first results in first day and more results I saw after second email follow up in 3 days. I like support team (quick and nice)

What do you dislike about Reply?

I want to upload profile photo more then 2MB. I want Send Test Mail button more bigger (I didn't find it in first time) I want to be sure (any label) that there is no dublicates email address in my campaign mail list. Some of my letters were not delivered (as email was wrong). I want Reply to put such email in my black list.

What problems is Reply solving and how is that benefiting you?

I send press-release of new projects to 500 journalists

Small Business (50 or fewer emp.)
Jan 25, 2017
 Source
Overall Rating:
5.0
JE
Joachim E.
Co Founder & Coo
Share
"Great tool for sales"
What do you like best about Reply?

Love the efficiency of this tool. We stop using excel sheets and reminders for our lead generation, everything is automatized in reply.io, very powerful tool.

What do you dislike about Reply?

Could have more options on the scenario of emails. For example, if people click but don't answer, send a specific email.

What problems is Reply solving and how is that benefiting you?

We struggle for a long time to keep following up our leads over a long period because manually it's a very unsatisfying work. But thanks to reply.io, the whole process is automatized and we increased our conversion rate thanks to that.

Small Business (50 or fewer emp.)
Jan 23, 2017
 Source
Overall Rating:
5.0
TT
Tom T.
Head Of Business Development
Share
"Mail Merge Ultimate"
What do you like best about Reply?

Well, does anyone remember the good old days of Office Mail Merge? Where you had to compile an excel sheet, write a word doc and then connect it with Outlook.... Every... Single... Time. And there wasn't even tracking and thus forget about reporting.

What do you dislike about Reply?

That you didn't come up with this 10 years ago. You could have saved so much more valuable time of mine. Please allow for different scenarios I.e. In addition to "if not responded" I'd like to see: "if not opened" / "if opened but not responded" / "if clicked but not responded" / "if opened X times and not responded"..

What problems is Reply solving and how is that benefiting you?

We are a young and small start-up, we are digital though media not tech, meaning we didn't get millions of seed financing. Our resources are scarce and our dreams and goals are.. Let's call them ambitious. Reply is helping us to completely bypass cold calling (and all the wasted time and added stress of our employees that comes with it). I used to be hard sales - dial or die - now I just pick up the phone for scheduled meetings and I am billing more than ever.

Mid Market (51-1000 emp.)
Jan 23, 2017
 Source
Overall Rating:
5.0
BA
Brian A.
Sales & Marketing
Share
"Reply.io has put my prospecting efforts on autopilot"
What do you like best about Reply?

After taking 30 to 60 minutes to formulate 6 emails over a 40 day sequence, my work is done and now my prospecting takes care of itself. I pay a virtual assistant to identify prospective customers, and all i have to do is load the names into my reply.io account and it's like I'm spending hours daily prospecting when in reality reply is doing all the work. can't recommend enough!

What do you dislike about Reply?

i would like them to allow for higher volume, and I don't like the fact that if you have any of the open or click tracking activated it will kill replies due to spam filters. and I don't like that you can't use an MS exchange server for the setup

What problems is Reply solving and how is that benefiting you?

prospecting, saving HUGE amount of time and effort.

Small Business (50 or fewer emp.)
Jan 23, 2017
 Source
Overall Rating:
5.0
EP
Eli P.
Ceo / Co Founder
Share
"Excellent service, we've tried them all."
What do you like best about Reply?

This is the most comprehensive and easy to use tool for creating customized and personalized outbound email campaigns. I've tried them all and none have the features, flexibility, and control that Reply does, and none make it as easy and simple to build exactly the campaign you want.

What do you dislike about Reply?

There really is nothing to dislike. I am a huge, huge fan.

What problems is Reply solving and how is that benefiting you?

I can send out highly customized, personalized messages in a sequence that makes sense. Reply allows me to hone every part of the customer interaction, from including personalized attachments, to setting the response timeframe, to controlling the time of day the message goes out.

Small Business (50 or fewer emp.)
Jan 20, 2017
 Source
Overall Rating:
5.0
SA
Sarah A.
Ceo
Share
"Reply is the commercial tools that I needed"
What do you like best about Reply?

Reply App is perfect for email automation. I can now send a powerful email campaign without ending in spams and with many reminders.

What do you dislike about Reply?

Nothing I really dislike, this tools is just perfect for the thing I need it for.

What problems is Reply solving and how is that benefiting you?

I can now begin many commercial campaigns at the same time.

Small Business (50 or fewer emp.)
Jan 20, 2017
 Source
Overall Rating:
5.0
Spencer I. avatar
Spencer I.
Account Executive, West
Share
"Great interface, great support"
What do you like best about Reply?

I really like the interface; it's easy to use and I'm rarely lost. When I do have an issue, the support team is always quick with a helpful response.

What do you dislike about Reply?

At times the interface is slow to load and replies aren't counted.

What problems is Reply solving and how is that benefiting you?

We're using Reply.io for our sales operation. We find it useful for sending a large list of prospects the information we want them to see. The ability to schedule a campaign with multiple emails is invaluable. It takes the burden of following up off of our shoulders.

Small Business (50 or fewer emp.)
Jan 20, 2017
 Source
Overall Rating:
5.0
FR
Fred R.
Chief Operating Officer
Share
"Great partner to work with"
What do you like best about Reply?

After trying a few other competitive marketing email automation tools we found Reply.io through a recommendation of our lead generation research team in India. We couldn't be happier with their service as I've had some direct conversations with their team on their roadmap and how they can help address our challenges. Their customer support did a tremendous job in tracking an issue that we had with the software and followed up immediately after it was resolved. Overall there are a lot of vendors to choose from in this space, but we wanted someone that would help us as we grow and do a great job of addressing our concerns in a timely manner.

What do you dislike about Reply?

Initially there were two challenges we had, the first being a lack of a tighter integration with salesforce.com, but their most recent release had greatly improved how the work with sf.com and addressed most of these challenges. The other challenge we have is that we use Outlook and their solution runs as a separate web app, not directly integrated through Outlook. After using their tool, we find this as a minor inconvenience and are comfortable with using their platform. We are also somewhat challenged with our Millennial workforce needing to work on Macs - and nothing seems to integrate or work well with Outlook for Mac.

What problems is Reply solving and how is that benefiting you?

We've use Reply.io for our core sales operations and also used it extensively for running our funding campaign towards Series A. In all cases it has been extremely effective in increase our staff productivity as well as allowing us to shift email campaign strategies as we learn from our success rates of different approaches.

Small Business (50 or fewer emp.)
Jan 18, 2017
 Source
Overall Rating:
5.0
RA
Rachel A.
Entrepreneurial Specialist
Share
"Makes follow up easy and personable"
What do you like best about Reply?

Reply is very easy to use and you can start a detailed workflow within minutes. Their Customer Support is very helpful and get back to you quickly with any questions.

What do you dislike about Reply?

A few things haven't been as intuitive as you would initially think (removing a group of people from a campaign, etc.), but customer support has been great with helping figure out any questions.

What problems is Reply solving and how is that benefiting you?

I needed help with emails - the follow up and generating new leads was very overwhelming and hard to keep up with. I wanted something with a personal email feel and Reply has solved my problems. I'm able to spend my time on advanced lead calls and questions instead of just follow up emails.

Small Business (50 or fewer emp.)
Jan 17, 2017
 Source
Overall Rating:
5.0
Daniel M. avatar
Daniel M.
Ceo
Share
"Excellent Email Automation Platform"
What do you like best about Reply?

Very stable and sophisticated email automation platform. Intuitive to use and easy to navigate. Does everything I need and more. The stability of the platform can not be overstated as other "simple" apps that are available create all sorts of issues in my gsuite inbox.

What do you dislike about Reply?

It's a little pricier than what's out there although given it's stability and superior features this does make sense. There are also certain area in the platform that could be slicker although I appreciate that this only happens as they release more complex functionality.

What problems is Reply solving and how is that benefiting you?

This allows me to scale my new business outreach in a way that would not be possible using other tools that I have tried

Small Business (50 or fewer emp.)
Oct 05, 2016
 Source
Overall Rating:
5.0
KR
Kateryna R.
Founder
Share
"Very good tool for cold emailing"
What do you like best about Reply?

Reply makes my work easier by providing an opportunity to create an email template for a campaign and at the same time customize this template to each contact. It also shows statistics for each campaign. Most importantly, potential clients view emails sent from Reply as personal, not part of email marketing campaign.

What do you dislike about Reply?

In the beginning It was quite hard to figure out how the system works. Reply doesn't provide clear step by step instructions on how to use their product. That is why I had to message their support a lot and also had Skype demo of the product.

What problems is Reply solving and how is that benefiting you?

Our business problem - get leads from cold emails. So far we were able to generate leads from this channel.

Small Business (50 or fewer emp.)
Sep 28, 2016
 Source
Overall Rating:
5.0
PH
Paul H.
Ceo
Share
"Works GREAT for Us"
What do you like best about Reply?

Easy to use! One of the most effective marketing platforms we use. Excellent response time from Reply Customer Service! Would recommend this for any business!

What do you dislike about Reply?

Nothing is wrong with ReplyApp.io. Their staff is great and very helpful.

What problems is Reply solving and how is that benefiting you?

We need a way to manage our email marketing. ReplyApp helps us do this!

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