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Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Reply Media
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 02, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Amazing Service"
What do you like best about Reply?

Reply has just added some great features, and let me not start with their customer service. Great product and super efficient.

What do you dislike about Reply?

I think the AI used to rate your copy could be slightly adjusted. I try to make sure that I connect with clients on a personal level, and the AI seems a bit robotic

What problems is Reply solving and how is that benefiting you?

Reply is helping with our outreach campaigns. Although I prefer to email personally as it builds trust, I also know that outreach is about numbers, and bulk emailing can be extremely valuable.

Small Business (50 or fewer emp.)
Jan 12, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Nice tool and really good customer success team!"
What do you like best about Reply?

The customer success team is great They answer your questions really fast. there's always someone there to help you. The tool is really nice and has lots of capabilities.

What do you dislike about Reply?

I hope in the future they improve the sequences capabilities. I want to create a sequence where I can contact my potential customers from 2 different email accounts.

What problems is Reply solving and how is that benefiting you?

handling conversations with multiples contacts at the same time, with a nice human touch.

Small Business (50 or fewer emp.)
Dec 05, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Lots of positives about reply"
What do you like best about Reply?

Customer support and service is very good. If I have questions the team is very responsive by chat.

What do you dislike about Reply?

Some of the search functions should return more results and more easily sortable. Example, sometimes when searching for names you need an EXACT match (i.e. Jon v. John). Second, I would like to be able to sort my contacts by domain, not just alphabetically (i.e. sort by @google.com).

What problems is Reply solving and how is that benefiting you?

Helping me effectively reach out to business owners via cold outreach.

Small Business (50 or fewer emp.)
Oct 07, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reliable email tool"
What do you like best about Reply?

Simple to use, friendly customer service, affordable, and no long-term commitments

What do you dislike about Reply?

Tool is limited in some capabilities relative to competitors, but most of the bells and whistles other offer and charge you more for aren't worth it anyways.

What problems is Reply solving and how is that benefiting you?

Helps you send out mass email campaigns

Small Business (50 or fewer emp.)
Sep 16, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Quick tool, makes you find the email address of your prospect in a sec!"
What do you like best about Reply?

Easy to understand. Setting up a sequence goes very quick. Great customer support. You never feel left alone. I highly recommend the videos they make if you get stuck!

What do you dislike about Reply?

Please bare in mind how the GDPR rules might affect you in collecting data and setting up databases.

What problems is Reply solving and how is that benefiting you?

Quickly getting new contacts of prospects in a structured way. Easy to understand, easy to contact.

Small Business (50 or fewer emp.)
Aug 30, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Seamless sales outreach tool"
What do you like best about Reply?

The linkedin integration to capture email + improvement of emails with AI

What do you dislike about Reply?

task systems that gets outdated and expire

What problems is Reply solving and how is that benefiting you?

mass email to obtain outbound meetings

Small Business (50 or fewer emp.)
Aug 25, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"My experience with Reply (Lloyd Yip)"
What do you like best about Reply?

Good customer support team, they are fairly responsive The sending tool itself does its job Decent featureset and fair price Allows us to plug in multiple accounts I like the built-in warmer Stats were good

What do you dislike about Reply?

Email accounts were constantly disconnecting, which was annoying UX/UI can be confusing at times, in terms of trying to find where things are

What problems is Reply solving and how is that benefiting you?

Helps us with doing B2B prospecting and outreach Has helped us with ramping up outreach

Small Business (50 or fewer emp.)
Aug 24, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Customer Service!"
What do you like best about Reply?

It's incredibly easy to contact their support team and resolve any issue you're facing. Everyone is very helpful and knowledgeable.

What do you dislike about Reply?

Takes a little time to learn to navigate but the customer support chat is there to help.

What problems is Reply solving and how is that benefiting you?

They are assisting me with my cold outreach.

Small Business (50 or fewer emp.)
Aug 11, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid Sequence Tool"
What do you like best about Reply?

Sequence flows are intuitive with helpful tools to guide content and campaign.

What do you dislike about Reply?

There is no obvious way to be able to send different email follow-ups based on someone having opened the previous email, or not.

What problems is Reply solving and how is that benefiting you?

Managing outbound sequences.

Small Business (50 or fewer emp.)
Jun 22, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"One of the best customer support I have seen and Great tool."
What do you like best about Reply?

I like the simple design and easy-to-understand user interface. It's really easy to import contacts and map the data for it. The tool changed and impoved a lot since it came out. I was able to test/use it in the early days. Also whenever I face any issues or questions, the customer support is super fast, super friendly and super helpful. Keep up the good work!

What do you dislike about Reply?

There could be more channels to reach out to your prospects or contacts. I'm pretty sure that in the future there will be more channels and more opportunities to seek.

What problems is Reply solving and how is that benefiting you?

We were having a hard time to find the perfect cold emailing/email outreach tool, it is hard to find an application where it has all the features built-in. We are benefiting with out multichannel email/social media campaigns.

Small Business (50 or fewer emp.)
Jun 03, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great low cost outbound automation tool."
What do you like best about Reply?

Reply has been a great tool for our use case. We were sending ~300-500 emails a week and this allowed us to effectively automate all of the intros and follow-ups.

What do you dislike about Reply?

Some functionality didn't fit well with our outbound process. We were able to create workaround but those issues eventually started to compound. We left the product not because we didn't like it, we just didn't have a need for outbound prospecting anymore and decided to cancel.

What problems is Reply solving and how is that benefiting you?

It allowed us to automate the hundreds of emails we were sending a week. In particular, it did all of the follow-up work for us which is often the most fruitful.

Small Business (50 or fewer emp.)
Dec 28, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Almost perfect mail automation"
What do you like best about Reply?

At it's core, Reply is a robust and reliable product. Sequences and templates are easy to construct. Also -- when you do face the occasional hiccup, customer success always provides great support

What do you dislike about Reply?

Every now and then the platform/app can be a little clunky. Gif attachements may not load, email sequences desynchronise with your email account, etc. These are minor issues, and customer support is always on top of it.

What problems is Reply solving and how is that benefiting you?

Personalized email automation, follow-up sequencing, Multi-channel sequence construction. Benefits are definitely A LOT of time saved in our outbound marketing efforts as a team.

Mid Market (51-1000 emp.)
Dec 11, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best Mail Outreach Tool"
What do you like best about Reply?

Easy sequence set. Very simple and very efficient tool for the marketers.

What do you dislike about Reply?

Quite a costly product , but super-efficient.

What problems is Reply solving and how is that benefiting you?

Sending bulk emails to the targeted audience and easy email scrapping.

Small Business (50 or fewer emp.)
Nov 30, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid email campaign manager with great customer support"
What do you like best about Reply?

The ease of creating and managing multiple campaigns is awesome. I also utilized their email warm up feature which was really helpful when first getting started.

What do you dislike about Reply?

As with any flourishing young company, I have not been without my share of hiccups as it relates to people receiving (or not receiving emails) when intended, but the issues I've encountered have been relatively minor and their customer support has responded swiftly each time.

What problems is Reply solving and how is that benefiting you?

I utilize Reply for my drip email campaigns. I chose it over Hubspot because they make it very seamless to create and manage multiple email campaigns at once.

Small Business (50 or fewer emp.)
Jun 17, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good integrations, bit slow interface at times"
What do you like best about Reply?

Good setup together with Zapier and Airtable

What do you dislike about Reply?

Bit confusing UX first couple of days. Re-using same names for different settings Also bit slow connection.

What problems is Reply solving and how is that benefiting you?

Automating and tracking standardized, but individualized, well-researched, email outreach.

Mid Market (51-1000 emp.)
Jun 15, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Email Marketing"
What do you like best about Reply?

Results of the Email Campaigns Free Trial Good Support

What do you dislike about Reply?

Not enough user friendly A bit expensive

What problems is Reply solving and how is that benefiting you?

reaching more candidates for recruiting purposes

Mid Market (51-1000 emp.)
Jun 08, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"We Do Bulk Marketing Campaigns With Reply"
What do you like best about Reply?

I appreciate how easy it is to use for all kinds of our bulk marketing campaigns. It has a feature to use calls, emails, and LinkedIn to create multi-step campaigns. Furthermore, we are also able to develop campaigns and seamlessly track their performance.

What do you dislike about Reply?

While using Reply, the dislike part is the limitations with the email template customization, and its prebuilt templates are pretty generic and do not meet more rigorous business needs.

What problems is Reply solving and how is that benefiting you?

We are using Reply for all sorts of mass marketing campaigns to new leads or existing customers. We can also seamlessly track the engagement, clicks, and open ate of our emails, giving us clear insights about how we shall modulate our campaigns in the future.

Small Business (50 or fewer emp.)
Jun 07, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easier than your CRM"
What do you like best about Reply?

The ease of import and sequence creation

What do you dislike about Reply?

There are some limited field mapping options

What problems is Reply solving and how is that benefiting you?

Using reply for cold sales reach out

Small Business (50 or fewer emp.)
Jun 03, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reply Review - Rebecca Lesser"
What do you like best about Reply?

being able to send an email to multiple people at once, saves time

What do you dislike about Reply?

the userface is not that intuitive. i have to read multiple directions to understand how to do simple things

What problems is Reply solving and how is that benefiting you?

sending a ton of emails at once, a huge time saver

Small Business (50 or fewer emp.)
May 24, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid, dependable inbox management tool"
What do you like best about Reply?

I like the simplicity and ruggedness of Reply. The support team has also been fantastic and quick to assist when needed.

What do you dislike about Reply?

There are a few bells and whistles that are missing from the service, such as an auto-email warmup setting, but I know this is currently in the development pipeline

What problems is Reply solving and how is that benefiting you?

We run direct email marketing campaigns for clients who generally cannot afford the more expensive toolsets. Being able to offer a cheaper but fully effective tool for them to use has been fantastic. It allows us to reduce our running costs and cost to clients while also ensuring that we hit our goals.

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