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Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Reply Media
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 03, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 06, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great experience"
What do you like best about Reply?

The LinkedIn integration is great, all the LI automatic steps are incomparable to other platforms I've used. Customer Support are always super quick to respond, really clear and to the point with quick fixes (thanks Daniel!)

What do you dislike about Reply?

Would like it to be easier to create account lists (more specific search filters would help) - function currently more directed at lead search over account search

What problems is Reply solving and how is that benefiting you?

Multi-channel outreach, more specifically better tracking of Linkedn outreach/engagement

Small Business (50 or fewer emp.)
Jan 26, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best customer support"
What do you like best about Reply?

There are many tools like Reply but none of them got this extremely quick customer support!

What do you dislike about Reply?

There is nothing about reply I dislike. It´s great!

What problems is Reply solving and how is that benefiting you?

It helps me automate outreach and analyze which messages are working. Which allows me to spend my time on other relevant tasks.

Mid Market (51-1000 emp.)
Jan 19, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great software for finding emails"
What do you like best about Reply?

It's easy to use, and will show you an example or more of emails connected to a domain.

What do you dislike about Reply?

There are some websites they haven't been able to get the emails from, but often they will notify you if they find an email on that domain later.

What problems is Reply solving and how is that benefiting you?

It's saves me a lot of time when you find an email connected to the website/domain you're looking up.

Mid Market (51-1000 emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing tool for emails automatization"
What do you like best about Reply?

1. Searching emails 2. Great automatization of emails 3. LinkedIn automatization - really helpful 4. simple and understanding settings 5. the possibility of adding personalization directly to message specific person (in preview) 6. Great analytics tool Very easy to implement and convenient for daily use.

What do you dislike about Reply?

Sometimes you need to re-open Reply extension several times to add the person to Reply.io.

What problems is Reply solving and how is that benefiting you?

To send and manage a huge amount of emails and follow-ups every day. Tracking the results of sequences.

Mid Market (51-1000 emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"simple solution, profound impact"
What do you like best about Reply?

*the embedded help with creating/drafting emails for your sequence is fantastic *the data tracking and information to see the impact of your sequence reachouts is great *love that reply.io integrates with the CRM that we use

What do you dislike about Reply?

*I have noticed that some of the data tracking is inaccurate regarding meetings booked. I am still fairly new to using reply.io, so it very well could be a user error. *I do wish that the site and data would update in live time without me having to refresh the page

What problems is Reply solving and how is that benefiting you?

It's allowing me to reach out to customers in a systematic, efficient way, and track the rate of success from the email reachout

Mid Market (51-1000 emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SDR"
What do you like best about Reply?

Ease of Use, Customer Supportd, Number of features

What do you dislike about Reply?

mail finding feature sometimes finds invalid mails

What problems is Reply solving and how is that benefiting you?

helps to automate sales proceses from the very early stage

Small Business (50 or fewer emp.)
Dec 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"very nice email automation tool that helps us a lot"
What do you like best about Reply?

it's very well integrated into other tools and really helps us automate our outreach email campaigns. it's very easy to use and the implementation also went very well. We didn't need the customer support yet but we use it basically every day.

What do you dislike about Reply?

I think it would be nice if you could integrate multiple email and linkedin accounts in one account and wouldn't have to login to multiple users for that

What problems is Reply solving and how is that benefiting you?

We use it as our outbound email tool so it helps to reach out to potential customers and follow up with them.

Mid Market (51-1000 emp.)
Dec 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing product that's nimble and has the best customer service eveer"
What do you like best about Reply?

It is super nimble and easy to use for a email drip campaign tool. I can also work cross organization with my colleageus. The customer service especially from people like Anastasiia is the best I've ever seen with real time support.

What do you dislike about Reply?

Sometimes there are minor glitches, but it is amazing otherwise.

What problems is Reply solving and how is that benefiting you?

They help me reach out to my inbound leads in a more targeted, automated fashion.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service!"
What do you like best about Reply?

What is most helpful about Reply is the responsiveness of their team! I am constanly asking questions and learning more about managing our account, and everyone is very eager to jump in and help me!

What do you dislike about Reply?

Sometimes it's not very user friendly and there are a ton of tricks to learn.

What problems is Reply solving and how is that benefiting you?

Having a single team account with multiple user profiles helped me manage all of our inboxs more efficiently.

Small Business (50 or fewer emp.)
Oct 03, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very impressed with product and service"
What do you like best about Reply?

We have been using Reply for just over a year and have been very impressed with its functionality and customer service. The platform is easy to use, and the team are always on hand to advise if we have any questions. Would definitely recommend.

What do you dislike about Reply?

The functionality for prospecting email addresses is not on par with services that specialize in this. I would not recommend Reply as a tool to specifically search for email contacts if this is what you are looking for.

What problems is Reply solving and how is that benefiting you?

Automating email outreach Creating sequences Monitoring email campaigns A/B testing email content

Small Business (50 or fewer emp.)
Oct 02, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome customer support and a great tool"
What do you like best about Reply?

Very intuitive to use, nice UID - I had used a few other tools in the past and I feel like this is the one I fancy the most. It does what it's supposed to do and although it sounds basic, some tools don't quite do what they're supposed to. So it's actually a compliment. The support team is very responsive and knowledgeable. They've been quick to address any questions or issues I've had. I'm also positively surprised by the accurate contact details the extension gives. I use 3 other tools in parallel to the Findy extension and it's sometimes found contact details the other did not.

What do you dislike about Reply?

I will start by saying that no tool is perfect. I had some hickups with my steps in the sequences but I guess that was part of my learning curve. I'm still not entirely sure if the one off sendouts really work (my test to myself didn't) and I'd love to have a less cumbersome access to a) the contacts I sent to and b) to the stats. Basically, I try to avoid one off sendouts through reply.io for that reason.

What problems is Reply solving and how is that benefiting you?

I was looking for a tool that is easy to use and allows for setting up sequences and steps for various channels.

Mid Market (51-1000 emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reply is Fantastic"
What do you like best about Reply?

Great tool for follow-ups and amazing customer service

What do you dislike about Reply?

nothing, it is a great tool which I am happy with

What problems is Reply solving and how is that benefiting you?

helping solve continuos follow-up automoated

Small Business (50 or fewer emp.)
Sep 22, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Customer Support on Chat"
What do you like best about Reply?

Automation of email workflows saves us hours in the week. Chat support is responsive and helpful, especially Anastasiia and Dan.

What do you dislike about Reply?

Chat could have responded a little bit faster, but we understand having high chat volumes.

What problems is Reply solving and how is that benefiting you?

Automating the way we follow up with new and existing customers

Small Business (50 or fewer emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great experience so far...."
What do you like best about Reply?

Quick response time from customer support to resolve any issues/ questions

What do you dislike about Reply?

It's a platform with a a lot of features but simple to use. Need a bit of time to get familiar but once you do, you are on a roll...

What problems is Reply solving and how is that benefiting you?

Saves time managing bulk emails Helps track success on customer campaigns

Small Business (50 or fewer emp.)
Aug 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great tool that is easy to use and navigate!"
What do you like best about Reply?

I have used Reply.io for a few years to run email marketing campaigns for our outbound and inbound sales efforts. I really enjoy how user-friendly the tool is and how quickly new features are created. Reply.io is growing and adding more and more great features for sales and marketing campaigns. I found analytics super easy to make, navigate, and use. As well as creating content, analyzing its effectiveness, and monitoring the campaigns' overall performance. Great job, Reply.io! Keep it up!

What do you dislike about Reply?

It's even hard to say. I have had a few dislikes in the past (like lack of inbox, the ability to assign labels/categories for types of responses, or lack of LinkedIn automation). Still, all of these were either improved or created by this time. No complaints!

What problems is Reply solving and how is that benefiting you?

Create, run, and analyze sales engagement at all sales cycle stages

Small Business (50 or fewer emp.)
Aug 08, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great UX and Pretty Good Data!"
What do you like best about Reply?

I was pleasantly surprised by the UX and the data available in the app. The sync to hubspot is also very nice. Support is great.

What do you dislike about Reply?

Some data could be more up-to-date. But not a huge issue at all.

What problems is Reply solving and how is that benefiting you?

Demand generation and sales

Small Business (50 or fewer emp.)
Jul 31, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful tool for sales development"
What do you like best about Reply?

Very reliable, no downtime, at least none of which is noticeable. HubSpot integration was easy to set up and runs smoothly. The most valuable thing for me is the great support team at Reply: no matter whether it is actually a bug (hardly ever) or "just" a user error (more often!): The team responds extremely fast with comprehensible and friendly feedback. A plus: Preceding the support personnel is a bot that has actually provided me with the desired answers I was looking for within a few seconds on one or two occasions.

What do you dislike about Reply?

It is not very intuitive. (However: As a major trade-off, it really offers a lot of data.) Some features only work as intended if your language is English, e.g. keyword recognition for automatic feedback categorizing. This may require workarounds on your side. (Yet, the dev team quickly puts such improvement requests on the roadmap.)

What problems is Reply solving and how is that benefiting you?

We use Reply for cold mailing activities. Reply helps us to have automated touchpoints with leads over a longer period of time via email and LinkedIn. I've worked with other tools for automated outreach as well. Reply is certainly one of the more "grown-up" solutions. It comes as a good package that does what it is supposed to do very reliably. Which means more time for other stuff!

Small Business (50 or fewer emp.)
Jun 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredible platform perfect for search funds!"
What do you like best about Reply?

Given my unique need for company outreach- I'm always impressed by a platform that can provide a quick, easy and seamless way to ensure my emails are customized and sent- this IS Reply.io! They clearly care about ensuring customer satisfaction, as every single question I have ever had is answered quickly by chat or on a video walk-through with a team member. As someone new to the world of cold outreach marketing, I have gotten up to speed quickly with great results.

What do you dislike about Reply?

I love the fact they are testing out new features and while I love the data feature, I wish it drilled down a bit more in terms of industry (currently it's pretty broad) and allowed you to clearly determine if a company is bootstrapped or funded by PE / VC firms - either way, its a GREAT natural extension on their platform and perfect for users like me.

What problems is Reply solving and how is that benefiting you?

As someone trying to find a good business to buy, it is hard to easily and quickly reach the target companies in an industry without spending tons of time writing unique emails and tracking things on my own. Reply.io ensures I can do this seamlessly and focus on generating lists.

Small Business (50 or fewer emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful tool"
What do you like best about Reply?

Making marketing tools available at a reasonable cost for businesses. Their customer service is also great!

What do you dislike about Reply?

So far I have not encountered something I disliked.

What problems is Reply solving and how is that benefiting you?

Manual prospecting, manual import export of lists

Small Business (50 or fewer emp.)
May 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing tool for running your campaigns"
What do you like best about Reply?

Ability to sync it with your Salesforce, schedule the emails out, not to worry about who responded and shouldn't receive the second follow-up (those are automatically out of the campaign), chat function (whenever you have a question about smth or need help, it is just a button away), the user interface, the statistics, and many more functionalities...

What do you dislike about Reply?

I cannot think of anything that I feel Reply is missing. At the time being, it thoroughly covers all our needs regarding our campaign management activities.

What problems is Reply solving and how is that benefiting you?

It automates all the steps we define in the email campaign, saving us much time.