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Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Reply Media
Reply video thumbnail
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 16, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jul 09, 2018
 Source
Overall Rating:
4.0
SS
Scott S.
Founder
Share
"Great for "setting and forgetting" email outreach"
What do you like best about Reply?

Steers me toward creating good email outreach programs Auto-sends follow ups - and stops if a contact replies "Set it and forget it"

What do you dislike about Reply?

Reporting is weak; I would love to have something more robust Click tracking is not nearly as robust in a platform like Mailchimp Some of the UI is wonky

What problems is Reply solving and how is that benefiting you?

Business development email outreach Keeps my outreach on schedule and moving

Small Business (50 or fewer emp.)
May 09, 2018
 Source
Overall Rating:
4.0
DP
David P.
Growth
Share
"Personalized at scale"
What do you like best about Reply?

Dead simple to import prospects and set up complex and varied outbound campaigns. Emails look like they come from you directly.

What do you dislike about Reply?

No big complaints! I uploaded duplicate contacts which were a bit hard to dedupe in the product, but I was able to delete and reupload relatively easily.

What problems is Reply solving and how is that benefiting you?

The goal was to be able to quickly test different outbound campaigns to figure out which messaging was most impactful. With Reply, it was easy to do this in minutes.

Small Business (50 or fewer emp.)
Apr 10, 2018
 Source
Overall Rating:
4.0
CS
Callum S.
Founder
Share
"Email automation with a personal touch"
What do you like best about Reply?

I love the ease of use, tracking and filtering features and how it integrates with all my other apps.

What do you dislike about Reply?

Their isn't anything I really dislike. Sometimes the pages can take a while to load but apart from that it does everything I need and more.

What problems is Reply solving and how is that benefiting you?

Cold emailing both sides of our platform when launching in new territories. its great for getting a full picture of what is happening with our email outreach. We also use it to warm up customers who we plan to cold call. Once set up the software will save you time and allow you to send personal emails which have been tested over time.

Small Business (50 or fewer emp.)
Feb 05, 2018
 Source
Overall Rating:
4.0
Daniel J. avatar
Daniel J.
Vice President Of Sales
Share
"Good Tool for Personalized Outreach "
What do you like best about Reply?

The best thing for me and why I decided to use them is they had all of the features I need for email outreach, at the right price.

What do you dislike about Reply?

The only thing I dislike is the app can be a bit slow at certain points, but most of the time there are no issues.

What problems is Reply solving and how is that benefiting you?

We are able to have personalized outreach that scales. Our team is doing better with follow up and proactively contacting prospects and channel partners.

Mid Market (51-1000 emp.)
Aug 24, 2017
 Source
Overall Rating:
4.0
ES
Enrico S.
Synthetic & Load Testing Account Exec
Share
"Easy to use but supported 100% of the way"
What do you like best about Reply?

Easy to set up and get going, syncs with my major databases which makes for easy reach out and tracking both on personal level but great for business insight to. Im not the most technical so relied on support to give me a nudge and they were very responsive and extremely helpful.

What do you dislike about Reply?

There are a number of features that I may not be leveraging to their full potential. I'd love to be able to track when an email is forwarded on and to whom.

What problems is Reply solving and how is that benefiting you?

I can easily personalise a message and send it to a specific group of people across multiple industries at the touch of a few clicks. This is pivotal for a small yet rapidly expanding business to continue that growth in the right way and the tracking allows me to stay personal.

Small Business (50 or fewer emp.)
Aug 24, 2017
 Source
Overall Rating:
4.0
NK
Noah K.
Partner / Coo
Share
"Invaluable tool for cold emailing"
What do you like best about Reply?

It's incredibly simple and quick to set up a cold email campaign in Reply. The plain text emails from Reply resemble real, 1-to-1 emails better than any other email automation tool we've tried.

What do you dislike about Reply?

They've added a ton of extra features, which can be a bit distracting/confusing from the core product. The performance reports/data from campaigns are also not the most intuitive to use.

What problems is Reply solving and how is that benefiting you?

Highly-personalized cold email, at scale. Reply allows us to kickstart sales

Small Business (50 or fewer emp.)
Aug 14, 2017
 Source
Overall Rating:
4.0
TR
Tiffany R.
Principal
Share
"Easy to get started"
What do you like best about Reply?

The layout is simple, clean, easy to navigate. If you are new to email campaigns (and I was) its pretty easy to get started. If I get stuck on a step, I can chat with a product expert right from that screen. I have also found the email verification to be pretty accurate. Even though I use other sights to help gather contact information, I've learned that if Reply says its :not a valid email" its usually right! I would really like to have an integration to LinkedIn Sales Navigator to more quickly import information.

What do you dislike about Reply?

I find it confusing to know which features I should leverage inside Reply.io and which ones I should use in my CRM. For example, why would I use the "Tasks" feature in Reply vs. my CRM. What additional value does it bring me? I'm a 1 person shop so I don't have a lot of free time to investigate features. I need to get going quickly.

What problems is Reply solving and how is that benefiting you?

2 main benefits: making contact with new clients; quick visibility into who's really reading my mail.

Small Business (50 or fewer emp.)
Aug 02, 2017
 Source
Overall Rating:
4.0
RC
Raquel C.
Digital Marketing Manager | Video Editor
Share
"Great platform but a lot to improve "
What do you like best about Reply?

Overall, Reply is a very good system of campaign organization. I like that I have everything to measure my results in one place. I can organize my contacts, format my campaign which will go out looking like I'm sending directly from my email, and it offers very comprehensive stats. Managing all the users and compare them as a team gives us a really good insight as well.

What do you dislike about Reply?

It took us a while to really get it ready, there's a lot of layers and settings before a message can go out. We had a few issues at the beginning of using Reply because the campaign would be sent before the set schedule. After a few attempts, the issue was solved. Customer service can be tricky, although I only have good things to say about our contact people. It makes a difference, though, to have direct chat if there's any question from our end, Reply team is always very responsive :) It's a complex system to change lists in the same campaign. Too many steps of back and forth to set a campaign. I also don't like that when I export stats, it just gives me general data of the entire campaign. I would love to have more specific data exported for reporting.

What problems is Reply solving and how is that benefiting you?

We can keep track of prospective clients and organize or CRM through it, which improves a lot our workflow. We can send different steps and just wait for the results after a few days, instead of always checking inaccurate stats form different systems.

Small Business (50 or fewer emp.)
Feb 24, 2017
 Source
Overall Rating:
4.0
RG
Rob G.
Ecommerce Manager
Share
"Great Service - Fantastic Software"
What do you like best about Reply?

I like that this has streamlined my sales funnel - and helped me initiate contact in a more structured way. sending emails right from gmail + being able to track is really convenient to move contacts to leads to qualified leads etc. very intuitive service that just works.

What do you dislike about Reply?

honestly this just does it's job - don't have any complaints.

What problems is Reply solving and how is that benefiting you?

promoting my startup to journalists and influencers. I've realized 30 + press writeups within 2 weeks of using the service from ~ 400 contacts. this has been great.

Small Business (50 or fewer emp.)
Feb 01, 2017
 Source
Overall Rating:
4.0
VN
Vishnu N.
Director Off Shore Operations At Enfin Technologies India Pvt Ltd
Share
"Simplifying Email Automation"
What do you like best about Reply?

Cold email sending is a time taken process and reply.io simplifies that process. All you need to set up a campaign, add contacts and steps.

What do you dislike about Reply?

Loading issues are their. Also one thing I felt very difficult was identifying the current active step of a campaign, Reply.io need to take care of that issue.

What problems is Reply solving and how is that benefiting you?

Previously we have a lead generation team and their main process was to sent emails to the prospects. After reply.io the cost associated with lead generation process reduced to almost 50%.

Small Business (50 or fewer emp.)
Jan 19, 2017
 Source
Overall Rating:
4.0
CW
Charlie W.
Business Development Manager
Share
"The fundamentals of what we need in automated messaging "
What do you like best about Reply?

I really enjoy being able to put people into lists and cater each email to the individuals. They have quite a few features.

What do you dislike about Reply?

Some team functions are a little lacking when you try to work with multiple accounts but they are constantly working to add more every update.

What problems is Reply solving and how is that benefiting you?

This eliminates the need to manually keep track and also send out emails. Very helpful.

Small Business (50 or fewer emp.)
Sep 26, 2016
 Source
Overall Rating:
4.0
JM
James M.
Ceo And Founder
Share
"Very useful marketing too."
What do you like best about Reply?

Reply is a useful email marketing tool that allows you a build a large number of email templates using your own domain now. It is highly customisable and a scaleable. It allows you to make mass-mailing look very personal.

What do you dislike about Reply?

Some of the logic of the site is not entirely intuitive and it takes a bit of getting used to. There are a few odd quirks like features that do not work unless the page is fully expanded for example. It is definitely a website that could do with being a bit simpler. Pricing could also be a bit better.

What problems is Reply solving and how is that benefiting you?

Our business is an online courier platform with a business model that depends on high volumes. As such, mass marketing to businesses is a necessary part of our strategy. Reply is the best solution we have found so far.

Small Business (50 or fewer emp.)
Jul 06, 2016
 Source
Overall Rating:
4.0
VC
Valentina C.
Marketing & Events Manager
Share
"Great tool!"
What do you like best about Reply?

Being able to send emails on behalf of different people allows me to manage all follow ups for my sales team, so they can focus in more important tasks. Also, I like the fact that I can personalise every email, try new templates, a/b tests, etc etc.

What do you dislike about Reply?

The system for making contact lists is very basic and sometimes a bit disorganised. I also feel that having a reply-history for each contact would be very helpful.

What problems is Reply solving and how is that benefiting you?

I can reach out to more people with much less effort. The sales team can just wait for the answers to come, and they don't have to worry about anything else.

Mid Market (51-1000 emp.)
Jan 18, 2024
 Source
Overall Rating:
3.5
AB
Anton B.
Founder
Share
"Reply.io - great UI and friendly support, raw contact data and overloaded tagging"
What do you like best about Reply?

UI and features list look awesome, but some still need to be developed. Support is fast and friendly. If it weren't for the support, I would have quit the service already, so many questions appeared and were solved with the help of support agents.

What do you dislike about Reply?

Low quality of Reply contact data (ok, it is still in beta) Too many labels and tags messed me up when I wanted to exclude email from particular sequences. It might be Do not contact stage (not) Paused status (can be for some time) Blacklist (the last I tried, it helped)

What problems is Reply solving and how is that benefiting you?

Reply helps a lot with massive, focused email campaigns. I tried Reply data as a contact mining source. It was pretty easy to work with and seemed promising, but the bounce rate was too high, and contact relevance was pretty low. So, I'm looking for new tools for contact mining.

Small Business (50 or fewer emp.)
Dec 27, 2023
 Source
Overall Rating:
3.5
OM
Oliver M.
Founder
Share
"Sales Automation made easy"
What do you like best about Reply?

The easiness of the platform and how to move a lead from sourcing to custom sequence

What do you dislike about Reply?

Sometimes it can be a bit challenging to work in a manual function of adding people on Linkedin and the automation is a paid add on

What problems is Reply solving and how is that benefiting you?

It helps me solve automation at scale

Small Business (50 or fewer emp.)
Dec 05, 2023
 Source
Overall Rating:
3.5
AW
Adam W.
Founder
Share
"Great customer support"
What do you like best about Reply?

Reply's customer support is outstanding, consistently providing timely and effective solutions. Their friendly and knowledgeable team goes above and beyond, ensuring a fantastic experience every time.

What do you dislike about Reply?

The product needs a few developments to match some of the well-established sales enablement platforms but Reply is a great entry-level product.

What problems is Reply solving and how is that benefiting you?

Email cadences

Small Business (50 or fewer emp.)
Jun 20, 2023
 Source
Overall Rating:
3.5
LH
Logan H.
Founder
Share
"Awesome way to automate outreach"
What do you like best about Reply?

Easy to use / Set up. And they also have really good customer support.

What do you dislike about Reply?

In the beginning, I had some issues figuring out how to do a few things, but someone from their team helped me out the next day.

What problems is Reply solving and how is that benefiting you?

Really the main reason I used reply is for email sequences and outreach. I wanted to have an efficient way to do outreach that was personalized and let me test out different messaging.

Mid Market (51-1000 emp.)
Mar 14, 2023
 Source
Overall Rating:
3.5
SB
Santiago B.
Founder
Share
"Good experience and great customer service"
What do you like best about Reply?

They are constantly innovating with new tools and integrations, and help you make a better outreach to leads through email and LinkedIn.

What do you dislike about Reply?

They could do a little better with the link tracking and accuracy of reporting. But that would just be the cherry on the pie.

What problems is Reply solving and how is that benefiting you?

They improved our email delivery.

Small Business (50 or fewer emp.)
Feb 13, 2023
 Source
Overall Rating:
3.5
BE
Brett E.
Founder
Share
"Reply is a great tool for automating email"
What do you like best about Reply?

I really like that they have multi-channel campaigns that you can set. I can reach out to someone via email, linkedin, call all in one sequence. It's also very easy to set up and use the platform.

What do you dislike about Reply?

It's pretty expensive when compared to other systems that accomplish similar tasks.

What problems is Reply solving and how is that benefiting you?

We use reply to manage our outbound and warm email campaigns on the sales side. Our AE and SDRs use the tool to create sequences to warm up leads and set opportunites in the pipeline. We're able to set sequences for multiple companies in our portfolio as well which is really great.

Small Business (50 or fewer emp.)
Nov 29, 2022
 Source
Overall Rating:
3.5
RL
Rick L.
President
Share
"Falls just a bit short"
What do you like best about Reply?

I liked the feature that flagged spam words and graded the likelihood of a responce

What do you dislike about Reply?

I had a lot of email land in the spam folder

What problems is Reply solving and how is that benefiting you?

Automation of email and follow up

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