Reply Reviews: 4.6/5 — Highly Rated
Reply is a full-featured platform Outbound ESP with great support.
The ramp-up time for casual users is a bit more than simple platforms. Because it has full global-level control (e.g. you can throttle email sends and delays from a sequence level) it can override individual user controls, which can be confusing for casual users, but at the same time extremely powerful if you're an admin looking to manage overall email volumes and sends.
We use it for 2 use cases: outbound prospecting as well candidate outreach.
Reply is very good at automatically doing follow ups
The cost is quite expensive and the software does randomly stop
Reply has automated my cold email campaigns and has organized my Inbox
Having access to email performance and tracking analytics for the sales them and being able to share campaigns and email templates across the team. Both features have allowed us to optimize our outreach efforts and grow our pipeline.
The Salesforce integration is not fully compatible with our salesforce org and requires some workarounds and manual entry.
Outbound sales. The benefits of Reply has been being able to scale cold outreach and optimize messaging and tactics.
It saved me time and effort to email lists of many people that i needed to contact and i didn't have time to continually send follow up emails.
Nothing. It was pretty easy and intuitive to use.
Follow up emails to people who don't respond.
Easy to work with, helpful bot available for questions, easy to save and search templates, able to use Reply resources to make sure email isn't lengthy. Tracking emails is also a plus.
Seems like you cant set up emails for a week in advance/more. Wish you could see a calendar worth of outbox vs a week - hard to see if scheduling as planned.
ability to do lead generation and add people into campaigns, making it personalized is helpful as well. Ability to pause and edit campaigns is helpful. Ability to track email campaigns and who has opened/hasn't.
I like that live chat, they get answers to you pretty quickly. This used to be a problem, but they've clearly solved it. The UX is great, pretty simple.
How much clicking/testing/back and forth you need to do. Not much else.
I'm scaling at a rate I wouldn't be able to any other way.
It is good at being able to send bulk emails to potential clients without being identified as spam.
I found it a little difficult to understand how to use in beginning but support was good and they managed to teach me how to use it correctly.
We want to outreach to potential clients in a personalized way.
Reply provides the appearance of intimate, personalized emails which diminishes a lot of the pain associated with cold outbound campaigns.
While this format is excellent for initiating contact, it lacks the versatility necessary for communicating specific product information. Additionally, as this format becomes more widely adopted, the intended audience becomes less receptive to the perception of intimacy.
I publish software products, and am trying to communicate knowledge of the product benefits to the intended user communities. Fleet has been helpful for initial outreach, but it has limitations when following up with groups of established contacts.
It's simple and easy to use and has the functions needed for us to execute our range of outbounding activities. The UI is intuitive, but if I ever have a question, support is there within minutes to answer me and guide me in the right direction.
I think the email validation feature can be improved - it should be possible to validate as you import and it should be easy to change Reply's validation if you believe it's wrong (happens sometimes).
We're able to very easily setup, manage and execute on our outbounding campaigns. They drive additional leads and revenue for us. Needless to say it's significantly better than doing this activity manually in gmail or outlook!
Integrates with salesforce which we plan to use in the future
Nothing comes to mind initially that I would say I dislike.
Combination of sales outreach & research
I love the ease of use, the flexibility with monthly pricing and the fact that I can book more meetings and put some of my prospecting on autopilot. I use this in addition to the tools in my Hubspot CRM because email sequencing is limited in HS. I also think I get better open and reply rates by using Reply.io. Until Hubspot can offer the features of Reply.io, I will absolutely rely on this to keep my prospecting game strong.
Sometimes the template editor gets laggy if I've had a template open too long. I also wish that my CRM (Hubspot) had more integrations. That's mostly on Hubspots end I'm sure, but importing/exporting lists is a little cumbersome, but the value is there so its worth it for me.
I need personalized outreach to each state in my territory and I can spin up those campaigns in less than 15 minutes if I have the templates created. I have noticed that my meetings doubled when using this along side Hubspot Sequences. It doubled my outbound efforts and syncs pretty well with HS. I use Zapier to improve connectivity and to change other contact details based off the responses I get back from prospects.
I really like the inbox grouping by reply category which works great. I also like the option to reply to the email from within Reply.io.
some parts of the user interface are a bit cumbersome to use and the website is quite slow at times. These are small issues though and do not impact the overall usability of the service.
vs using my outbound email data providers emailing platform it is vastly superior and saves me at least 1h per day as i do not need to switch between applications and the whole process is more streamlined.
Carefully designed and built to mimic manual email sending - very close to personalised emails but at scale.
Some flows through interface are not 100% intuitive, but still relatively easy to use once you get the hang of it
How to achieve personalised outbound sales at scale, given low reply rates
I like that I can put email followups on autopilot. I manage volunteers around the globe in various timezones with a variety of concerns, so its nice to be able to ensure someone else is on top of followups, and reduces administrative burden.
I wish I could change the bottom sentence that allows people to opt-out so that it read differently than "If you don't want to hear from me anymore, let me know." It's a weird wording for our use-case, but the pros outweight the cons.
I'm able to better engage our volunteers and donors. It cuts down on my administrative time and increases engagement.
Reply.io is great for focused email drip campaigns. If you need to setup cold outbound email campaigns to a list of prospect, Reply is the tool for you. With their easy-to-use campaign templates, we can set up a 5 email drip campaign within a matter of minutes.
The price! It is too expensive for the service thats offered.
We are a small startup that need to generate leads via cold email campaigns. Reply has helped us build our pipeline ten fold.
The ease and the automation of the process allows me to save time while connecting with potential clients
No real problems just started using the process. This new experience has been very productive
to gather potential clients reach people I before could not
Add any custom tokens into your emails (super helpful.) Automated follow-ups.
The one time I had to deal with support, it was somewhat lacking. Otherwise, no issues.
Outreach automation
One thing I asked their Sales Manager was “how easy are the functions to new believers of e-mail cadence tools?”. He was totally correct. The user experience is super smooth.
By the functions being super easy, and smooth to use, they also become really rigid as well. It would be dope if I had more freedom with how the functions function. And by them growing quickly, the system glitches from time to time.
We are striving to grow our client database. Reply helps us market to our market in a specific way. Since June, introspectively, we have found out more processes that do and does not work for our team.
The ability to automate email marketing is necessary for a young startup that needs to have great engagement with early customers and prospects. Not to mention how helpful it is making sure your know what it takes to have great performance.
For the price, nothing. I have used far more expensive services with more sophisticated features at previous ventures but those are priced far outside of the market for young startups and mall businesses.
Outreach/ sales Email Automation. Saving time as a young team strapped for time without sacrificing quality of engagement
Reply has a very intuitive interface and it's easy to see the success of individual campaigns at a glance. There's a vast resource library for all questions, their support staff are helpful and friendly, and the performance of campaigns is smooth and without issue. It's a platform that is great for beginner or intermediate marketing professionals running email marketing of any size. Reliable and easy to let run without unnecessary processes to maintain.
There are a couple improvements that could be made, from our experience. The system could benefit from a way to easily search for contacts via company name, not just contact name (outside of filtering individually, which takes time.) There should also be a filter for blacklisted contacts, to download for DNC lists; archived campaigns should still retain their individual in-depth stats.
Reply is really helpful for A/B split testing, and we've been able narrow down the most efficient email copy for individual industries, sectors and functions. The reports function has been helpful for calculating performance per month, week, day - in general for all campaigns and individually.
Reply seamlessly allows you to reach a ton of people in a short amount of time by automating the painful cold email process. It allows you to prospect smarter and work more efficiently.
Small UX issues that made the platform a little confusing at first, but it was easy to learn after putting the time in.
Reply allows me to prospect smarter by automating the cold email outreach process. It allows me to test multiple different emails to see what works best as well as gain insight on who is actually opening my emails which is really helpful
This system is extremely easy to use, the templates help alot and our response rates went up significant!
System went down a few times, but I was always notified and it was usually up pretty quick.
Remembering to follow up with customers is not easy when your trying to reach hundreds of people at once. Reply has simplified this process and taken the guess work out of it.
The interface is easy to use, and makes it easy to send personalized emails for lead generation.
I wish it would keep statuses with the user profile, like a bad email, or opt out, and not just at the campaign level.
Lead generation. Building a business from the ground up beginning with our lead gen efforts with Reply.
I love that they integrate with zapier so that I can seemlessly set up automation integration across all of my business platforms. The support has been great as well.
I do not like that you basically cannot edit a drip campaign once one person has been through the campaign. This makes it very hard to adjust drip campaigns along with the every day changes of a business.
Rreply has helped us cultivate our leads and increase conversions.
It's easy to navigate through the system and setup campaigns.
there aren't a lot of canned responses so you have to put in more work .. It would be good to tailor the content in the system instead of creating your own.
I can be more productive since I'm able to send multiple emails at once
I love being able to send out a large number of emails, but still being able to keep a personal feel.
The software, especially the reporting part, takes a while to load at times.
Being able to reach out to a large number of people by email with campaigns.
One of the things I love most about Reply is the extremely prompt customer service. ANY time I have a little Q I can ask them in the chat box and they get back instantly. Its great. They are so friendly and easy to work with. The platform itself is pretty easy to use intuitively as well. We love it.
Sometimes it can be a bit slow (from a loading perspective).
We do all of our email outreach through Reply and it is one of our main driving forces for developing MQLs. With Reply we're able to customize each email in a way that's unique and appears as though it is more of a thoughtful email.
Reply.io is an extremely straightforward and easy to use platform and manages all of your data very well. I don't have to worry about someone getting in multiple campaigns nor do I have to worry about people who are out of office or unsubscribing. From an sales ops point of view, Reply just works.
Reply.io is pretty difficult to navigate when you have many campaigns. You have to scroll through them all and sometimes it takes a very long time for the page to load everything. I've had to refresh the page multiple times to get it to open. I experiences this for two years as a Reply customer. They have an archive campaign button but then the campaign is locked and I can't go back in and look at anything, not the data, and not the email copy.
Outbound automation for sales outreach.
Steers me toward creating good email outreach programs Auto-sends follow ups - and stops if a contact replies "Set it and forget it"
Reporting is weak; I would love to have something more robust Click tracking is not nearly as robust in a platform like Mailchimp Some of the UI is wonky
Business development email outreach Keeps my outreach on schedule and moving
Very automated and online support team always happy to help.
Not the most user friendly in terms of visualising schedules
Automated follow ups