Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.
Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:
- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections
Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.
One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.
Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
Steers me toward creating good email outreach programs Auto-sends follow ups - and stops if a contact replies "Set it and forget it"
Reporting is weak; I would love to have something more robust Click tracking is not nearly as robust in a platform like Mailchimp Some of the UI is wonky
Business development email outreach Keeps my outreach on schedule and moving
Dead simple to import prospects and set up complex and varied outbound campaigns. Emails look like they come from you directly.
No big complaints! I uploaded duplicate contacts which were a bit hard to dedupe in the product, but I was able to delete and reupload relatively easily.
The goal was to be able to quickly test different outbound campaigns to figure out which messaging was most impactful. With Reply, it was easy to do this in minutes.
I love the ease of use, tracking and filtering features and how it integrates with all my other apps.
Their isn't anything I really dislike. Sometimes the pages can take a while to load but apart from that it does everything I need and more.
Cold emailing both sides of our platform when launching in new territories. its great for getting a full picture of what is happening with our email outreach. We also use it to warm up customers who we plan to cold call. Once set up the software will save you time and allow you to send personal emails which have been tested over time.
The best thing for me and why I decided to use them is they had all of the features I need for email outreach, at the right price.
The only thing I dislike is the app can be a bit slow at certain points, but most of the time there are no issues.
We are able to have personalized outreach that scales. Our team is doing better with follow up and proactively contacting prospects and channel partners.
Easy to set up and get going, syncs with my major databases which makes for easy reach out and tracking both on personal level but great for business insight to. Im not the most technical so relied on support to give me a nudge and they were very responsive and extremely helpful.
There are a number of features that I may not be leveraging to their full potential. I'd love to be able to track when an email is forwarded on and to whom.
I can easily personalise a message and send it to a specific group of people across multiple industries at the touch of a few clicks. This is pivotal for a small yet rapidly expanding business to continue that growth in the right way and the tracking allows me to stay personal.
It's incredibly simple and quick to set up a cold email campaign in Reply. The plain text emails from Reply resemble real, 1-to-1 emails better than any other email automation tool we've tried.
They've added a ton of extra features, which can be a bit distracting/confusing from the core product. The performance reports/data from campaigns are also not the most intuitive to use.
Highly-personalized cold email, at scale. Reply allows us to kickstart sales
The layout is simple, clean, easy to navigate. If you are new to email campaigns (and I was) its pretty easy to get started. If I get stuck on a step, I can chat with a product expert right from that screen. I have also found the email verification to be pretty accurate. Even though I use other sights to help gather contact information, I've learned that if Reply says its :not a valid email" its usually right! I would really like to have an integration to LinkedIn Sales Navigator to more quickly import information.
I find it confusing to know which features I should leverage inside Reply.io and which ones I should use in my CRM. For example, why would I use the "Tasks" feature in Reply vs. my CRM. What additional value does it bring me? I'm a 1 person shop so I don't have a lot of free time to investigate features. I need to get going quickly.
2 main benefits: making contact with new clients; quick visibility into who's really reading my mail.
Overall, Reply is a very good system of campaign organization. I like that I have everything to measure my results in one place. I can organize my contacts, format my campaign which will go out looking like I'm sending directly from my email, and it offers very comprehensive stats. Managing all the users and compare them as a team gives us a really good insight as well.
It took us a while to really get it ready, there's a lot of layers and settings before a message can go out. We had a few issues at the beginning of using Reply because the campaign would be sent before the set schedule. After a few attempts, the issue was solved. Customer service can be tricky, although I only have good things to say about our contact people. It makes a difference, though, to have direct chat if there's any question from our end, Reply team is always very responsive :) It's a complex system to change lists in the same campaign. Too many steps of back and forth to set a campaign. I also don't like that when I export stats, it just gives me general data of the entire campaign. I would love to have more specific data exported for reporting.
We can keep track of prospective clients and organize or CRM through it, which improves a lot our workflow. We can send different steps and just wait for the results after a few days, instead of always checking inaccurate stats form different systems.
I like that this has streamlined my sales funnel - and helped me initiate contact in a more structured way. sending emails right from gmail + being able to track is really convenient to move contacts to leads to qualified leads etc. very intuitive service that just works.
honestly this just does it's job - don't have any complaints.
promoting my startup to journalists and influencers. I've realized 30 + press writeups within 2 weeks of using the service from ~ 400 contacts. this has been great.
Cold email sending is a time taken process and reply.io simplifies that process. All you need to set up a campaign, add contacts and steps.
Loading issues are their. Also one thing I felt very difficult was identifying the current active step of a campaign, Reply.io need to take care of that issue.
Previously we have a lead generation team and their main process was to sent emails to the prospects. After reply.io the cost associated with lead generation process reduced to almost 50%.
I really enjoy being able to put people into lists and cater each email to the individuals. They have quite a few features.
Some team functions are a little lacking when you try to work with multiple accounts but they are constantly working to add more every update.
This eliminates the need to manually keep track and also send out emails. Very helpful.
Reply is a useful email marketing tool that allows you a build a large number of email templates using your own domain now. It is highly customisable and a scaleable. It allows you to make mass-mailing look very personal.
Some of the logic of the site is not entirely intuitive and it takes a bit of getting used to. There are a few odd quirks like features that do not work unless the page is fully expanded for example. It is definitely a website that could do with being a bit simpler. Pricing could also be a bit better.
Our business is an online courier platform with a business model that depends on high volumes. As such, mass marketing to businesses is a necessary part of our strategy. Reply is the best solution we have found so far.
Being able to send emails on behalf of different people allows me to manage all follow ups for my sales team, so they can focus in more important tasks. Also, I like the fact that I can personalise every email, try new templates, a/b tests, etc etc.
The system for making contact lists is very basic and sometimes a bit disorganised. I also feel that having a reply-history for each contact would be very helpful.
I can reach out to more people with much less effort. The sales team can just wait for the answers to come, and they don't have to worry about anything else.
UI and features list look awesome, but some still need to be developed. Support is fast and friendly. If it weren't for the support, I would have quit the service already, so many questions appeared and were solved with the help of support agents.
Low quality of Reply contact data (ok, it is still in beta) Too many labels and tags messed me up when I wanted to exclude email from particular sequences. It might be Do not contact stage (not) Paused status (can be for some time) Blacklist (the last I tried, it helped)
Reply helps a lot with massive, focused email campaigns. I tried Reply data as a contact mining source. It was pretty easy to work with and seemed promising, but the bounce rate was too high, and contact relevance was pretty low. So, I'm looking for new tools for contact mining.
The easiness of the platform and how to move a lead from sourcing to custom sequence
Sometimes it can be a bit challenging to work in a manual function of adding people on Linkedin and the automation is a paid add on
It helps me solve automation at scale
Reply's customer support is outstanding, consistently providing timely and effective solutions. Their friendly and knowledgeable team goes above and beyond, ensuring a fantastic experience every time.
The product needs a few developments to match some of the well-established sales enablement platforms but Reply is a great entry-level product.
Email cadences
Easy to use / Set up. And they also have really good customer support.
In the beginning, I had some issues figuring out how to do a few things, but someone from their team helped me out the next day.
Really the main reason I used reply is for email sequences and outreach. I wanted to have an efficient way to do outreach that was personalized and let me test out different messaging.
They are constantly innovating with new tools and integrations, and help you make a better outreach to leads through email and LinkedIn.
They could do a little better with the link tracking and accuracy of reporting. But that would just be the cherry on the pie.
They improved our email delivery.
I really like that they have multi-channel campaigns that you can set. I can reach out to someone via email, linkedin, call all in one sequence. It's also very easy to set up and use the platform.
It's pretty expensive when compared to other systems that accomplish similar tasks.
We use reply to manage our outbound and warm email campaigns on the sales side. Our AE and SDRs use the tool to create sequences to warm up leads and set opportunites in the pipeline. We're able to set sequences for multiple companies in our portfolio as well which is really great.
I liked the feature that flagged spam words and graded the likelihood of a responce
I had a lot of email land in the spam folder
Automation of email and follow up