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Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 20, 2024
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 28, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great help with emails"
What do you like best about Reply?

I like that its connected to Linkedin which I can straight away pop the potential into email sequence. Saves time on me looking for business emails

What do you dislike about Reply?

Some emails are not accurate, some cannot be found, especially the ones of companies in China/SEAsia.

What problems is Reply solving and how is that benefiting you?

It helped with my business development activities so far. Saves time for sure, increased productivity.

Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Amazing tool that will be even better with time!"
What do you like best about Reply?

Extremely user friendly and easy to learn. The metrics and reporting allow for quick and efficient monitoring.

What do you dislike about Reply?

Sequence scheduling can be confusing. Other tools we've used have been better for this however Reply out-ranks all competitors on all other aspects. Also, sometimes sequences can freeze or bounces don't get detected by the system. Not a huge deal though as it should be standard to cross check anyway after sequences send out.

What problems is Reply solving and how is that benefiting you?

As a boutique BD agency, no other platform has enabled us to use the multiple account feature for our multiple clients. All other tools similar to reply either make you create a completely different account or make it very difficult to integrate a separate email (ie. Gmelius)

Enterprise (> 1000 emp.)
Aug 27, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great platform for mass-mailing."
What do you like best about Reply?

My team and I are pleased with sequences-building abilities and statics of on-going processes.

What do you dislike about Reply?

On rare occasions we got issues with some tools but Reply team always solve it asap. Besides platform is developing every day so we are looking forward to continue cooperation.

What problems is Reply solving and how is that benefiting you?

Easy to work with huge bases. Segmentation does it best!

Small Business (50 or fewer emp.)
Aug 25, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reply is a good and easy to use tool which still lacks some featires"
What do you like best about Reply?

I like the ability to create sequences the best

What do you dislike about Reply?

I don't like how you can't see emails sent to users within Reply

What problems is Reply solving and how is that benefiting you?

I can send mass emails to cold lists in Reply in an instant

Small Business (50 or fewer emp.)
Aug 10, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very convenient"
What do you like best about Reply?

Reply.io helps to automate a lot of routine tasks. It has an intuitive design and overall is very easy to use.

What do you dislike about Reply?

Individual plans are a bit pricey. Other than that there's nothing really to complain about.

What problems is Reply solving and how is that benefiting you?

We're using Reply.io to automate some parts of our sales workflow.

Small Business (50 or fewer emp.)
Jul 31, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very effective tool with some minor glitches/bugs"
What do you like best about Reply?

Easy to use and gets our message right to the inbox. The multiple integrations available via Zapier are also a nice touch and extremely useful.

What do you dislike about Reply?

The platform does have some frustrating bugs, in particular navigating between different pages/parts of the tool sometimes takes an unusually long time and requires a hard-refresh of the page. It's not a huge issue, but it can get a bit frustrating and impact your workflow.

What problems is Reply solving and how is that benefiting you?

We use Reply for cold outreach and customer onboarding processes. We find out onboarding emails get to the customers inboxes much more frequently with Reply than with other tools we were previously using (Intercom, HubSpot).

Small Business (50 or fewer emp.)
Jul 30, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Business Generator"
What do you like best about Reply?

Easy to use dashboard and interface. Clear graphics and metrics

What do you dislike about Reply?

Hard to take a break from the subscription if needed.

What problems is Reply solving and how is that benefiting you?

We have won business with companies we would not have otherwise been able to work with

Small Business (50 or fewer emp.)
Jul 30, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Enjoying using the product, good customer support"
What do you like best about Reply?

Customer support Interface and ability to navigate around the software The email templates and Reply's help/analysis in scoring your email and suggesting what could be better

What do you dislike about Reply?

The app doesn't pick up that maybe people - maybe 40-50% If the respondent doesn't have images enabled on their email then you can't tell if the emails been opened (same with other providers)

What problems is Reply solving and how is that benefiting you?

Better written emails Saving time with sequences Looking at open rates Pulling linkedin contacts into reply for contacting in a sequence

Small Business (50 or fewer emp.)
Jul 24, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good option for email campaigns"
What do you like best about Reply?

-I can send a large number of emails every day -Reply emails look like 1-1 emails which increases response rate compared to other email services -The customer service team is very responsive and helpful -I've been using Reply for 3 years and have seen it improve over the years, which I appreciate as a customer

What do you dislike about Reply?

-Sometimes the UI is slow and I need to wait an hour or so to actually use the function of the platform I came there for -Sometimes emails don't categorize correctly -I wish the reporting tools were stronger

What problems is Reply solving and how is that benefiting you?

-Getting around account lockouts and email send limits on other platforms

Mid Market (51-1000 emp.)
Jul 20, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very user friendly and amazing customer care"
What do you like best about Reply?

I really like the UI/UX experience: very intuitive, simple and efficient. The customer care is always ready to help you and also from the reporting point of view I would say is very useful: you have everything you need at the first sight. They also provide a Google Chrome extension that still needs some improvements but for the rest I also use the integration with Sales Force and it works perfectly. I would indeed recommend Reply.

What do you dislike about Reply?

Nothing. The only tiny thing I can share as an improvement (together with the Chrome Extension) is the possibility of adding the signature just in some cases and not always. It can happen for instance that I want to just type a very informal email without adding my signature and it's not possible. For the rest: amazing tool.

What problems is Reply solving and how is that benefiting you?

I automized the connections with my prospects and customers

Mid Market (51-1000 emp.)
Jul 16, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great product"
What do you like best about Reply?

Reply IO has a nice user interface to it.

What do you dislike about Reply?

The user expertise lacks some intuitiveness to it.

What problems is Reply solving and how is that benefiting you?

Personalized outreach at scale

Small Business (50 or fewer emp.)
Jun 18, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best Cold Email I've used, but still could be better"
What do you like best about Reply?

The sentiment analysis is helpful when writing emails and the reporting is solid!

What do you dislike about Reply?

Not a huge fan of the integrations, they could definitely improve.

What problems is Reply solving and how is that benefiting you?

Could email outreach. I've booked a lot of meetings with it!

Mid Market (51-1000 emp.)
May 22, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good tool for Outbound Campaigns"
What do you like best about Reply?

It's very easy to use and provides suggestions for improvement in the subject, body copy, and overall email performance.

What do you dislike about Reply?

Reporting can be improved. At times I have got false data in my campaign reports.

What problems is Reply solving and how is that benefiting you?

Automation of outbound email campaigns. I did save a lot of time and got better results with this automation.

Mid Market (51-1000 emp.)
May 20, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great experience with Reply.io - Easy to send mass media campaigns"
What do you like best about Reply?

I've been using Reply.io from the last 6 months and it's great. It makes everything quite easy if you have to send out mass emails. Noticed it is quite easy to use as well and like to interface.

What do you dislike about Reply?

I think overall not so much to dislike. Maybe few things: Sometimes the interface is a bit slow. When there is a campaign with high bounce rates - it stops and doesn't send any more emails so you have to create a new one

What problems is Reply solving and how is that benefiting you?

Being faster to send out emails, keep tracking of who I contacted with the integration in BCC of a CRM of your choice - so efficiency, organisation.

Small Business (50 or fewer emp.)
Nov 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"great tool for making emailing easier"
What do you like best about Reply?

the language recognition tech makes my life easier as i can automatically sync only interested leads to my CRM

What do you dislike about Reply?

the website is a bit slow and somewhat buggy at times

What problems is Reply solving and how is that benefiting you?

compared to the free campaign feature included in my contact providers plan, reply is a lot easier to use and the integration options are perfect.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great to Use"
What do you like best about Reply?

its really a good one to use for my business and networking

What do you dislike about Reply?

Nothing more to dislike on this as it is really a good one

What problems is Reply solving and how is that benefiting you?

Telephonic conversation would be done by this and soon will replace if someone is not available on telephone

Small Business (50 or fewer emp.)
Oct 09, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use + Great Reporting/Analytics Tools"
What do you like best about Reply?

The Reply.io Interface is extremely easy to use. You don't really need to train anyone to use it as each function is pretty self-explanatory. The reporting tools and analytics are also great and I love the option to A/B test which some other platforms don't have or charge extra for.

What do you dislike about Reply?

There's not much to dislike but it could be a little cheaper.

What problems is Reply solving and how is that benefiting you?

I'm able to reach out to well over a 1000 potential prospects per month and very clearly see how tweaks to email campaigns affect open and reply rates.

Small Business (50 or fewer emp.)
Sep 06, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid Outbound Prospecting With Great Support"
What do you like best about Reply?

Reply is a full-featured platform Outbound ESP with great support.

What do you dislike about Reply?

The ramp-up time for casual users is a bit more than simple platforms. Because it has full global-level control (e.g. you can throttle email sends and delays from a sequence level) it can override individual user controls, which can be confusing for casual users, but at the same time extremely powerful if you're an admin looking to manage overall email volumes and sends.

What problems is Reply solving and how is that benefiting you?

We use it for 2 use cases: outbound prospecting as well candidate outreach.

Mid Market (51-1000 emp.)
Aug 14, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Makes it easy to align marketing and sales outreach"
What do you like best about Reply?

Having access to email performance and tracking analytics for the sales them and being able to share campaigns and email templates across the team. Both features have allowed us to optimize our outreach efforts and grow our pipeline.

What do you dislike about Reply?

The Salesforce integration is not fully compatible with our salesforce org and requires some workarounds and manual entry.

What problems is Reply solving and how is that benefiting you?

Outbound sales. The benefits of Reply has been being able to scale cold outreach and optimize messaging and tactics.

Small Business (50 or fewer emp.)
Aug 07, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great platform and made my life easier"
What do you like best about Reply?

It saved me time and effort to email lists of many people that i needed to contact and i didn't have time to continually send follow up emails.

What do you dislike about Reply?

Nothing. It was pretty easy and intuitive to use.

What problems is Reply solving and how is that benefiting you?

Follow up emails to people who don't respond.