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Reply - drive your revenue growth with AI
4.6
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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$29.00/month
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Ask Questions about Reply
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How does Reply compare to ZoomInfo?
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 19, 2025
Reply Logo
1,202 Reply Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Dec 03, 2023
 Source
Overall Rating:
5.0
Andreea  C. avatar
Andreea C.
B2 B Business Development Executive & Strategy
Share
"Amazing tool to use!!!We get at least two meetings scheduled per week, increased our success rate!"
What do you like best about Reply?

What can you not like? Automated multi-point approach, email templates that are suggested by AI in order to increase open rate, integration with CRM Hubspot and they have a google tool for data scraping so you don't have to copy-paste in CRM or in Reply. I cannot imagine how we would work without this tool. Plus they have webinars and materials to teach you the best practices and the customer service team is rocking! For our B2B department, this software increased our open rate, our reply rate, our scheduled meetings and reduced the dead time with cold calls and manual work. The flows are amazing and they offer all the assistance. Plus the price is very nice!

What do you dislike about Reply?

I do not dislike something but would love to see the chrome add-on act more as a getemail.io app for more information in the database. Anyhow, working with the software so far I can say we love it!

What problems is Reply solving and how is that benefiting you?

Reduced manual work by 75%, increased number of scheduled meetings per week, increased reply rate using multiple touch point cadences, decreased dead time in the company.

Small Business (50 or fewer emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
VS
Valeriia S.
Founder
Share
"Best tool and support for cold email outrech ❤️"
What do you like best about Reply?

- Excellent dashboard with statistics - Warming up emails (Mailtoaster) - Fast response from technical support (in different languages) - Great price ($90) for the full package - Constant improvement and introduction of modern gadgets - Easy to navigate So far, my team has not found the best tool for cold emailing. Thanks, Reply.io!

What do you dislike about Reply?

For now - nothing. Really, my team is satisfied.

What problems is Reply solving and how is that benefiting you?

We can send a lot of emails for cold leads for good price.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service!"
What do you like best about Reply?

What is most helpful about Reply is the responsiveness of their team! I am constanly asking questions and learning more about managing our account, and everyone is very eager to jump in and help me!

What do you dislike about Reply?

Sometimes it's not very user friendly and there are a ton of tricks to learn.

What problems is Reply solving and how is that benefiting you?

Having a single team account with multiple user profiles helped me manage all of our inboxs more efficiently.

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
JB
John B.
Founder
Share
"Fast. Easy to use with tons of AI intergration a custimization."
What do you like best about Reply?

The best thing about Reply.io is the ability to automatically track when someone is interested or wants to opt out.

What do you dislike about Reply?

I do not have any "dislikes" at the moment but it could be slightly more cost effective.

What problems is Reply solving and how is that benefiting you?

Reply.io helps us store all of our leads in once place. It also allows us to create different email sequences at once for different clients groups or different regions.

Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
BW
Bernie W.
Founder
Share
"The perfect platform for sequencing and sourcing leads"
What do you like best about Reply?

Reply is easy to use, I like the ease of integration with Salesforce and the database of of over 82M USA based contacts in different verticals. The customer support, follow up and onboarding has been A1. I was looking at other systems I had used previously such as Zoom info and Outreach, for me Reply beats them hands down. Linkedin and email sequencing, easy implementation and integration into my CRM, and 1000 credits to use per month to validate emails from the database. What's not to like? You won't be dissapointed.

What do you dislike about Reply?

There is no downside for me and my business when using Reply

What problems is Reply solving and how is that benefiting you?

Sales outreach and email campaigns

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
DK
Dmytro K.
Founder
Share
"The best outbound emailing service"
What do you like best about Reply?

UI, support team, dynamic variables, omnichannel opportunity

What do you dislike about Reply?

nothing i could mention, overall Reply is the best service i've ever used

What problems is Reply solving and how is that benefiting you?

It's not about the problem, it's about an opportunity to find new customers.

Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
VN
Victor N.
Founder
Share
"Have been the highest ROI channel for our company"
What do you like best about Reply?

We have been using Reply since 2017 and it was the highest ROI channel for us by far!

What do you dislike about Reply?

Nothing really, we are happy about everything

What problems is Reply solving and how is that benefiting you?

Email Marketing - its easy to set up and forget about it.

Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
DS
Daniel S.
Founder
Share
"Excellent platform and customer service"
What do you like best about Reply?

Reply's customer service is outstanding! They have assited me every step of the way to get the most of the Reply.io platform.

What do you dislike about Reply?

Dealing with a bot prior to speaking to customer service.

What problems is Reply solving and how is that benefiting you?

AI assisted sequences for outreach are a game changer. I now spend more time speaking to clients and candidates.

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
AH
Andrew H.
Founder
Share
"Great sales automation platform"
What do you like best about Reply?

Intuitive interface, fair pricing and great support

What do you dislike about Reply?

Sometimes the AI suggestions for content aren't great

What problems is Reply solving and how is that benefiting you?

Automating outbound emails and reaching a wider audience of prospects

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
CH
Christian H.
Founder
Share
"It is essential for me and my team"
What do you like best about Reply?

I love the ease with which I can generate my sequences in a custom way, doing it in such a way that it doesn't feel automated.

What do you dislike about Reply?

I can't find anything I don't like, it is so complete that it covers all the necessary elements for my email sequences.

What problems is Reply solving and how is that benefiting you?

the ease of being able to send email sequences to many people in parallel. That means I can relieve hours of work in my daily life.