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Reply Sales Engagement Software logo
Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
Reply Media
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Reply - Reply Homepage
Reply Screenshots
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Reply Homepage
Reply Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 16, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
Jake C. avatar
Jake C.
Vp Growth
Share
"I have used Reply for a few years now and it's a great product with many features at a good cost."
What do you like best about Reply?

I like the email warm up and the customer service.

What do you dislike about Reply?

Some glitches from time to time but all software does.

What problems is Reply solving and how is that benefiting you?

Email drip sequences and tracking for deliverability.

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very user friendly and nice interface"
What do you like best about Reply?

Reply was very easy to learn how to use, and also very user-friendly. The interface and experience is very nice and I have a great handle on all my active email campaigns.

What do you dislike about Reply?

I feel like the reporting could be more robust. It's not quite as easy as I thought, and there are certain things I don't think that I can see or easily report on. Maybe I'm just not using it correctly thought. For example, what days of the week are my open rates / reply rates best.

What problems is Reply solving and how is that benefiting you?

Taking a lot of the pain and exhaustion out of the email / follow-up process with prospects. It's easy to draft a campaign, upload contact, and let Reply do the rest while I address responses individually.

Small Business (50 or fewer emp.)
Nov 03, 2022
 Source
Overall Rating:
5.0
NR
Nick R.
Customer Interviewer
Share
"My go-to tool for cold outreach"
What do you like best about Reply?

Reply is simple to use and it has gotten me significant results. On a weekly basis, Reply easily saves me 5 hours of work manually following up with potential customers. And the ROI I get from cold outreach is easily my #1 sales channel.

What do you dislike about Reply?

My only complaint is that I cannot pay monthly. Currently, I'm paying my subscription on a quarterly basis. As a small business owner, cash flow is always front-of-mind. And I'd usually prefer to pay for subscriptions $50/month and above on a month-to-month basis.

What problems is Reply solving and how is that benefiting you?

Reply helps me to save lots of time following up with potential customers during cold outreach campaigns. This saved time allows me to focus more on warm leads, rather than spending time turning cold outreach into warm leads.

Small Business (50 or fewer emp.)
Nov 03, 2022
 Source
Overall Rating:
5.0
AH
Asa H.
Founder
Share
"Great product, reliable and easy to use."
What do you like best about Reply?

Intuitive user interface and reliable. Good use of AI on the backend when dealing with email responses.

What do you dislike about Reply?

I've not come across a downside to this product. I would certainly recommend it.

What problems is Reply solving and how is that benefiting you?

Email campaigns to keep in touch with customers.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
BS
Bethany S.
Co Founder And Ceo
Share
"Super intuitive & effective email outreach platform"
What do you like best about Reply?

Reply makes it super easy to send emails at scale. They know what can be challenging about sending emails, so they fill the gaps and make it easy! For example, they have a warm-up feature to help you safely send emails, an email grader to help write emails that get replies, and templates to help you get started. I've also noticed that they automatically add delays when you create email sequences. A simple touch, but things like that make me trust Reply for my email outreach.

What do you dislike about Reply?

No complaints at all from me! Really good platform.

What problems is Reply solving and how is that benefiting you?

Sending outbound emails to prospects. I use ZoomInfo to scrape leads, Sendspark to make videos, and Reply to send my video emails & follow ups to prospective customers.

Small Business (50 or fewer emp.)
Oct 31, 2022
 Source
Overall Rating:
5.0
KD
Kurt D.
Ceo And Sdr
Share
"Fantastic way to send personalized email campaigns"
What do you like best about Reply?

The analytics is great, it's also very easy to set up campaigns.

What do you dislike about Reply?

Not much, it's quite good. When a campaign ends, and you add another sequence, emails don't automatically start, which threw me through a loop. But, their support team was really helpful to solve this.

What problems is Reply solving and how is that benefiting you?

Direct sales, I'm able to reach a fair sized audience in a personal way.

Small Business (50 or fewer emp.)
Oct 30, 2022
 Source
Overall Rating:
5.0
DV
Dave V.
Ceo
Share
"World Class Product & Customer Support! Thanks to Joshua & Team :)"
What do you like best about Reply?

Customer Support in Onboarding. High 5 to Joshua and Team. Thanks again Joshua for all the support over the years. We used Quickmail for 4 years and migrated to Reply.io as it gave us the ability to Scale up our Campaigns.

What do you dislike about Reply?

1. Ability to be able to bulk import Replies received. 2. Not sure how efficient it is to call. We currently use Hubspot for calling independently.

What problems is Reply solving and how is that benefiting you?

Helps reach out to clients who require our service.

Small Business (50 or fewer emp.)
Oct 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reply is great for business development"
What do you like best about Reply?

Creating sequences for outreach is really simple in Reply. You can create a multi-channel sequence in just a few minutes. I also like how it guides you to creating better emails because it tells you how likely you are to get a response based on email length, positivity, subject length, etc. It's definitely improved my response rates. Lastly, Reply allows me to customize when I send my emails and allows me to do A/B tests to evaluate performance of different email templates.

What do you dislike about Reply?

There are very few things that I don't like about Reply. The only thing I can think of is that sometimes the integration with Pipedrive is imperfect, but it's still pretty good.

What problems is Reply solving and how is that benefiting you?

The most important thing Reply does is allow me to automate my email outreach, which allows me to be incredibly efficient and increase my outreach volume significantly.

Small Business (50 or fewer emp.)
Oct 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best email automation tool ever!"
What do you like best about Reply?

I love how I am able to automate my emails, schedule unlimited follow-ups, and set up several campaigns. Reply.Io offers a wealth of features that make the outreach process smoother, simpler, and more effective. The interface is very user-friendly and anyone is able to easily adapt. Customer support is very proactive in offering help and ready solutions! There was this one time I had been struggling to import a list of contacts. Anna from Reply.io had been extremely helpful. She was able to troubleshoot the issue and find a resolution quickly. Thanks to Anna and Reply.io's customer support team for being so prompt and accommodating in times of need!

What do you dislike about Reply?

Nothing I have noticed so far! I am very pleased with the platform and hope the reply.io team is able to continue to do well and keep its clientele extremely satisfied with the product.

What problems is Reply solving and how is that benefiting you?

Reply.io helps me automate my emails and schedule follow-ups as needed. This way I am able to save countless hours and streamline the outreach process. This has been very beneficial in elevating my engagement levels with prospects.

Small Business (50 or fewer emp.)
Oct 28, 2022
 Source
Overall Rating:
5.0
NM
Nick M.
Founder
Share
"The support team at Reply are great,"
What do you like best about Reply?

I am not the most technical person, so when I need help they are always quickly available to support and the technology works great. They are always happy to help and assist.

What do you dislike about Reply?

I have no issues with reply, it works great.

What problems is Reply solving and how is that benefiting you?

Business large volume emailing and follow-ups.