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Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 18, 2024
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
CH
Christian H.
Founder
Share
"It is essential for me and my team"
What do you like best about Reply?

I love the ease with which I can generate my sequences in a custom way, doing it in such a way that it doesn't feel automated.

What do you dislike about Reply?

I can't find anything I don't like, it is so complete that it covers all the necessary elements for my email sequences.

What problems is Reply solving and how is that benefiting you?

the ease of being able to send email sequences to many people in parallel. That means I can relieve hours of work in my daily life.

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
MB
Matt B.
Founder
Share
"Unmatched capabilities & support"
What do you like best about Reply?

Either the fact that I can automate Linkedin Actions or how incredibly helpful & responsive their support is. Both are indispensible for me.

What do you dislike about Reply?

The fact that I can't set conditional steps in the sequences based on the prospect's engagement with the previous steps. I can do it with triggers as a workaround but it'd be nice to have it as part of the sequence abilities.

What problems is Reply solving and how is that benefiting you?

Scaling cold outreach while maintaining high-quality personalization for each individual prospect

Small Business (50 or fewer emp.)
Nov 07, 2023
 Source
Overall Rating:
5.0
ST
Sergiy T.
Founder
Share
"Best Support ever, best app for email sequence building on market"
What do you like best about Reply?

- lots of functions in the interface - super-responsive and helful amazing support team - that's the most important for me in this list - haven't seen any glitches yet - easy to use, easy to start - all needed integrations - I use it daily, and I love it - It was easy to teach others to use it, and it was implemented in our tema super quickly - Amazing base of leads search - lots of leads added to our base through Reply.io, many of them closed already

What do you dislike about Reply?

Nothing yet after 4 month - it works perfect and most of all I like the support team. I'm amazed how they dive into your question and provide a useful, personilized feedback.

What problems is Reply solving and how is that benefiting you?

- we search leads in their database - we build sequence for outreach - we receive responses and close leads All we need is here:)

Small Business (50 or fewer emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Adem M. avatar
Adem M.
Founder
Share
"New to sequencers, but want to run multi channel like a pro, then this is for you!"
What do you like best about Reply?

The ease of use. The inserted AI The serious features that doesnt take much learning puts reply well ahead of the competitors. Customer support is amazing, attentive and always contactable.

What do you dislike about Reply?

The only thing I can think of for first time users of tech software and sequencing it probably needs to be have loom videos of each step.

What problems is Reply solving and how is that benefiting you?

I was really looking for a solution that did absolutely everything. Every channel. With recommendations. Ease of use. But in a simplified manner that fits with our ethos utilising #ClosedCircuitSelling. Which essentially is a permission based / warm call / creative - go to market strategy, that feeds into mapped adequate delivery pathways.

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
BJ
Baber J.
Ceo
Share
"Great tool for Email campaigns with lots of Automation"
What do you like best about Reply?

I switched to Reply.io after using many other tools on market for our Outbound email campaigns and found it to be super easy and conveniet to use. It has almost every feature that one could ask for and the customer support is great. The AI and automation features make setting up the campaigns so easy & the statistics provided are very helpful.

What do you dislike about Reply?

It could have better integration with more Email service providers

What problems is Reply solving and how is that benefiting you?

Helps send outbound emails, keep check on rate limits and let's me handle the replies all in one place

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
DS
Dmytro S.
Founder
Share
"My experience with Reply"
What do you like best about Reply?

Support of the team, helpdesk Easy to work with the product

What do you dislike about Reply?

There's no such thing yet I'm still actively testing

What problems is Reply solving and how is that benefiting you?

Helps to actively generate leads. The most affordable way

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
JG
Jonas G.
Founder
Share
"Easy to use and great support!"
What do you like best about Reply?

Great UX and such a nice a helping team that solves any query you have! We use it every day for mailings and it's also super easy to implement and integrate with other tools.

What do you dislike about Reply?

A bit tricky sometimes with setting it up without gmail.

What problems is Reply solving and how is that benefiting you?

Cold Mails

Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
AS
Ana S.
Founder
Share
"Quick, Efficient and Caring Customer Service"
What do you like best about Reply?

They add more tools each year to improve marketing efforts. We don't have to go looking for another provider to obtain what we need. I use it everyday and it is so easy to use. I love that Reply's AI can understand what my prospects replied and categorizes messages. It makes work life easier. Regarding customer support, I appreciate it only takes a few minutes for them to assist you personally. They go beyond what you asked, and try to solve the issue in the most efficient and easier way for you.

What do you dislike about Reply?

There are still some gliched that they are working on, but if you sent a note, the tech team tries to fix them fast.

What problems is Reply solving and how is that benefiting you?

Adding more email addresses to one sequence after having activated the campaign. I was not clear on Reply's article that after you have activated the campaign, you must manually select recipients and assign them to each email address so that they go out. Reply did that for me after our interaction by chat.

Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
AB
Ama B.
Founder
Share
"Reply.io- the right tools at my fingertips!"
What do you like best about Reply?

Part of my role is to communicate with clients and with prospective customers and partners. Reply is helpful in curating and delivering messages on a large scale. Not only that, I utilize their tools and templates to personalize effective emails on a daily basis. I really appreciate being to able to track delivery rates and responses, and to tailor future content appropriately. Reply's reporting helps me make informed decisions.

What do you dislike about Reply?

I'm still learning about crafting more positive emails and keeping the reading level moderate. Some of my work involves technical communication, and that can be harder to translate into lay terms. The more I use Reply, the better I get at improving readability in my email sequesnces.

What problems is Reply solving and how is that benefiting you?

Reply saves me a lot of time by helping me send thousands of emails per week. I am able to customize them and improve readability and deliverabilty with each campaign. I get great insights into each sequence and feedback on what I can do to improve. I desire a call-to-action from my audience and using the template grader helps me write informative and engaging emails.

Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
CC
Caue C.
Founder
Share
"Best in the market"
What do you like best about Reply?

I've used other 3 email automation tools in the past and Reply has by far the easiest layout for the end user like me. I use it heavily btw, at least 2-3 hours a day, everyday and I love it. It's not only the tool itself that is good but they help with templates, best practices, tips, warm up tools, email health - they're really experts in the world of getting your email to your prospect's inbox, in the end of the day, that's what matters. And I've been having the most success with Reply if compared to other tools, in the last 3 years.

What do you dislike about Reply?

I loved the new "triggers" functionality but it needs some enhancements and new funcionalities for non-Linkedin users. There are things I want to automate, for example something simple as someone who finishes a sequence but did not respond can be triggered to a new sequence, I can move people who finishes sequences, but can't specify if they're finished because they replied or bounced or etc.. Needs to fix that. Other than that all good.

What problems is Reply solving and how is that benefiting you?

Reply helps us solve the consistency-problem in lead generation. Although there is not an exact science in sales and marketing, Reply help us have a predictability in results AND, most importantly, test what works and what doesn't in the markets we work with. The A/B testing and analysis we get is awesome.

Small Business (50 or fewer emp.)
Oct 16, 2023
 Source
Overall Rating:
5.0
JS
Jeremy S.
Founder
Share
"Comprehensive & patient customer support"
What do you like best about Reply?

I am brand new to Reply, and needed some assistance as I am also new to email marketing. I was assisted by Anastasiia, who was very knowledgable and patient as she helped me through my issues getting my first campaign started. Can't speak highly enough about Anastasiia! Thank you! We are very happy Reply Customers!!

What do you dislike about Reply?

Nothing so far. I have been able to accomplish everything I have needed to do so far.

What problems is Reply solving and how is that benefiting you?

We are utlizing Reply's advanced email sequencing features.

Small Business (50 or fewer emp.)
Oct 16, 2023
 Source
Overall Rating:
5.0
Krunal S. avatar
Krunal S.
Business Development Manager
Share
"Best tool for Lead Management"
What do you like best about Reply?

Lead collections Email Sequences Analytics

What do you dislike about Reply?

There is nothing to be dislike for now it's very useful.

What problems is Reply solving and how is that benefiting you?

I am using Reply for many uses, I am using it for Lead generation, after getting list I am doing email/social media sequencing. Also it's very helpful for me to take follow ups automatically.

Small Business (50 or fewer emp.)
Oct 12, 2023
 Source
Overall Rating:
5.0
KM
Kat M.
Founder
Share
"kinesis growth partners review of Reply.io"
What do you like best about Reply?

Reply.io has been an integral part of my technology stack at kinesis growth partners. I apprecaite their support team very much as they have always been helpful when I have a question. Additionally, I find their live webnairs very helpful and I look forward to being a contiuned user.

What do you dislike about Reply?

I have no complaints to date with Reply. I've been a user for ~3 months and have not found any issues or cause for concern.

What problems is Reply solving and how is that benefiting you?

Reply is helping me stay organized as I monitor who I have been in touch with or look forward to being in touch with.

Small Business (50 or fewer emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
EW
Emma W.
Founder
Share
"Great cold email automation software"
What do you like best about Reply?

Reply.io is a great email automation tool. It was easy to get setup and the UI is very user friendly and intuitive. The main thing we like about Reply.io is their exceptional customer service. We used the customer service chat quite often with questions on how to use the tools and always got excellent support.

What do you dislike about Reply?

I wish they had a feature for email warmup. I have to get that feature somewhere else because my emails started going into spam

What problems is Reply solving and how is that benefiting you?

Cold email automation and lead generation. Required feature for outbound sales for any company

Small Business (50 or fewer emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
AG
Ash G.
Founder
Share
"Makes my life easier"
What do you like best about Reply?

Ease of use. Streamlines outreach that I can scale easily. Support is incredible and they will help you with everything.

What do you dislike about Reply?

Sometimes hard to find settings. Also annoying that I have to email them to downgrade. Forces me to reach out to them to request monthly access.

What problems is Reply solving and how is that benefiting you?

Helping me do cold email outreach at scale

Small Business (50 or fewer emp.)
Oct 03, 2023
 Source
Overall Rating:
5.0
Gift L. avatar
Gift L.
Co Founder & Coo
Share
"Reply is just like an extension of our sales team"
What do you like best about Reply?

The ability to intergrate with Linkedin.

What do you dislike about Reply?

The response time from the team in 15min

What problems is Reply solving and how is that benefiting you?

The ability to have a single view of all our engagement with potential clients

Small Business (50 or fewer emp.)
Oct 02, 2023
 Source
Overall Rating:
5.0
GA
Gaurav A.
Founder
Share
"Reply.io has become an integral part of our email marketing and sales outreach efforts."
What do you like best about Reply?

The platform's automation capabilities are robust, enabling personalized email sequences and follow-ups that have significantly enhanced lead nurturing efforts and comprehensive analytics and reporting tools provide valuable insights into campaign performance, aiding in fine-tuning outreach strategies.

What do you dislike about Reply?

Nothing, the platform works very well, very happy with it.

What problems is Reply solving and how is that benefiting you?

Reply is a perfect tool to engage with new leads and existing clients.

Small Business (50 or fewer emp.)
Sep 27, 2023
 Source
Overall Rating:
5.0
AL
Adam L.
Founder
Share
"Best Customer Service"
What do you like best about Reply?

Their customer service is amazing and the product is really easy to use.

What do you dislike about Reply?

Nothing I can think of except for a few things that are a bit harder to find., but they are helpful in pointing me in the right direction.

What problems is Reply solving and how is that benefiting you?

I needed to send email sequences and this was the best product for me to use. I'm also able to run multiple campaigns and track effectiveness.

Small Business (50 or fewer emp.)
Sep 26, 2023
 Source
Overall Rating:
5.0
DN
Dulce N.
Founder
Share
"Reply makes my daily work much easier and more efficient."
What do you like best about Reply?

Having a marketing agency, I compared many tools before choosing Reply. What made me choose Reply was the follow-up they gave me since I contacted them and they guided me in all my doubts with all the patience and confidence. Using Reply: their support is amazing, they solve my doubts in real time through live chat with real people, and they really care that the problem or query is solved. On the other hand, the operation of the tool itself is very correct, we have not had any problem with deliverbility, which in the end is the most important thing. The structure is very easy to use and you can organize your customers very well. Without a doubt, I recommend it.

What do you dislike about Reply?

As for the tool, I can't complain at all about anything, as it delivers what it offers. If I had to say something less positive, it would be that I would have liked to have had access to their new "Data" tool without having to pay credits to use it, as it is in beta. Although this is not a big deal, since I did not hire Reply for this functionality, it is an extra.

What problems is Reply solving and how is that benefiting you?

Daily tasks of email campaign management and meeting management. This makes my day so much efficient as I can save time managing all in one platform.

Small Business (50 or fewer emp.)
Sep 20, 2023
 Source
Overall Rating:
5.0
sheila a. avatar
Sheila A.
Founder
Share
"Exceptional Experience"
What do you like best about Reply?

From the moment I started using their services, I discovered a powerful tool that revolutionized the way we engage with our customers. ReplyIO's user-friendly interface and robust features allow us to streamline our outreach efforts and nurture valuable connections effortlessly.They also have unparalleled customer support. The team's responsiveness, professionalism, and willingness to go above and beyond have exceeded our expectations. They consistently demonstrate a genuine interest in our success and promptly address any inquiries or concerns we may have. Their support has truly made us feel valued and appreciated as a customer. Thank you, ReplyIO, for revolutionizing our marketing efforts and for your unwavering commitment to excellence. We look forward to our continued collaboration and achieving even greater success together.

What do you dislike about Reply?

In all honesty, it has been challenging to identify any significant issues or areas of improvement with ReplyIO. One aspect we have noticed is that occasionally, the email deliverability rates can vary.

What problems is Reply solving and how is that benefiting you?

ReplyIO has provided an intuitive and efficient platform for managing our outreach efforts and marketing campaigns. With its user-friendly interface and comprehensive features, we can seamlessly create, automate, and track our marketing activities.