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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 24, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Mar 04, 2021
 Source
Overall Rating:
4.0
IK
Iryna K.
Campaign Manager
Share
"Overall a good, user-friendly product."
What do you like best about Reply?

A good tool for mass email, user-friendly interface, flexible system that allows you to change templates, leads at any time. Good and friendly customer support, which helps to solve any problems very quickly.

What do you dislike about Reply?

-responses from leads come the next day, -errors when adding a person to the copy when sending a response.

What problems is Reply solving and how is that benefiting you?

Coverage of the lead base that we cannot / do not have time to process directly.

Small Business (50 or fewer emp.)
Feb 22, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very Intuitive"
What do you like best about Reply?

Easy to set up and create various campaigns for multiple targets. Straightforward and user-friendly.

What do you dislike about Reply?

It's frustrating that prospect names can only be in one campaign at a time so that two separate flows can't run concurrently if there are cross-over names.

What problems is Reply solving and how is that benefiting you?

We're trying to reach decision-makers in a B2B capacity. Having used Reply in the past at another company with success, the addition of the LinkedIn extension was the reason I came back to Reply when I started with my new company.

Small Business (50 or fewer emp.)
Feb 19, 2021
 Source
Overall Rating:
4.0
AT
Alexis T.
Account Manager
Share
"Effective and efficient email automation"
What do you like best about Reply?

Reply is so convenient for our lead generation efforts. I can see all the activity of each team member effortlessly. Rates are tracked so I know how my campaigns are performing and I can adjust accordingly. It's a much more intuitive software and suits my needs far better than the bulky SalesForce or Hubspot automation equivalents.

What do you dislike about Reply?

At this time there isn't really anything I have found that I dislike. I've caught on to the uses and workflow quickly and don't have any unaddressed concerns.

What problems is Reply solving and how is that benefiting you?

We are able to use reply for all our outbound emailing activities. Managers can see all the needed information quickly without having to ask each contributor for help or reports. It's really beneficial to have all the data in one place. the email previews are great, the template upload is intuitive and merge fields are flexible. Overall it's a great tool and I recommend it for anyone who needs email automation.

Small Business (50 or fewer emp.)
Feb 19, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Pretty good functionality. Competitive priced compared to other providers"
What do you like best about Reply?

Proactive account management. Team always there to help if we need

What do you dislike about Reply?

We've not had the best return but not sure if that's because our messages aren't well written or if our messages are going through to Spam

What problems is Reply solving and how is that benefiting you?

it allows us to create relevant messaging at scale

Small Business (50 or fewer emp.)
Feb 18, 2021
 Source
Overall Rating:
4.0
Rey C. avatar
Rey C.
Digital Marketing Consultant
Share
"Reply.io is a good platform and saves a lot of time for outreach to prospective clients"
What do you like best about Reply?

The layout and ease of use. Customer support is good as well.

What do you dislike about Reply?

Some of the templates could be better but overall the whole platform works well.

What problems is Reply solving and how is that benefiting you?

It's helped with automated outreach to potential clients

Small Business (50 or fewer emp.)
Feb 17, 2021
 Source
Overall Rating:
4.0
JK
Jared K.
M
Share
"Easy to use"
What do you like best about Reply?

Simple and efficient, the base feature of sequences following up with replies is helpful.

What do you dislike about Reply?

You cant edit the website for a contact, it always shows up as whatever their email domain is. The email limit count varies by sequence but the limit is linked to the sending email not the sequence, so it could show up that 100/400 emails have been sent from a sequence but if another 300 are sent from a different sequence you won't know you're approaching your limit unless you go through all the sequences linked to that email, or until it notifies you that you've hit your limit. If I've got 100 pages of contacts in a list there's no way to jump between pages without going through all of them 1 by 1, an option to jump to a specific page would be much more efficient.

What problems is Reply solving and how is that benefiting you?

Contacts are automatically removed when they respond which is helpful in preventing spam.

Small Business (50 or fewer emp.)
Feb 16, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reply is a very easy to use tool to help maximize outreach to prospects."
What do you like best about Reply?

Very easy to use and understand. The integration to LinkedIn is very smooth and helps keep you on track during prospecting.

What do you dislike about Reply?

I wish I could see more insights into what is happening with my emails. Are they forwarding my email to another person within their company? How much time are they spending looking at my email? Did they open and instantly delete the email, so it counts as an open even though they didnt read it? Or did they open it and spend sometime looking at the email, so I know they actually read it. I would also like if you are trialing different approaches to emails, that if they dont open option A then it would send option B after so long to try that.

What problems is Reply solving and how is that benefiting you?

Reply is helping me stay on track during my prospecting. Also helping trial different pitches and what works/ doesnt work.

Small Business (50 or fewer emp.)
Feb 04, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reply Review"
What do you like best about Reply?

The simplicity of use and the capacity to contact high volumes of client consistently over long periods of time.

What do you dislike about Reply?

It's not so easy moving clients from one project to another.

What problems is Reply solving and how is that benefiting you?

Reaching more clients, more consistently and having a sustained marketing campaign running. We have gained new clients we wouldn't have otherwise gained.

Mid Market (51-1000 emp.)
Feb 01, 2021
 Source
Overall Rating:
4.0
NK
Nidarshan K.
Vice President Operations
Share
"SDR Friendly product"
What do you like best about Reply?

The sequence and tasks are well managed. The reporting has all the right indicators.

What do you dislike about Reply?

The live support is only available in US Time zone

What problems is Reply solving and how is that benefiting you?

We are able to automate the outbound sales sequencing for our SDR's and minimise the efforts that go in prospecting manually. We are able to initiate conversations with our prospective customers.

Small Business (50 or fewer emp.)
Jan 29, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use, full featured"
What do you like best about Reply?

Easy to onboard and use. Chrome extension is very helpful.

What do you dislike about Reply?

Occasional bugs during large sends, but QA tries to fix

What problems is Reply solving and how is that benefiting you?

Managing more systematized outreach.

Mid Market (51-1000 emp.)
Jan 29, 2021
 Source
Overall Rating:
4.0
James A. avatar
James A.
Account Executive
Share
"Great product for a great price!"
What do you like best about Reply?

I like the automation of sequences and emails. The ability to create multiple steps within a sequence and create own tasks.

What do you dislike about Reply?

I dislike the calling feature and the fact that you have to pay for minutes. Should be rolled into pricing already.

What problems is Reply solving and how is that benefiting you?

Automation and reaching out to a bunch of people with ease.

Small Business (50 or fewer emp.)
Jan 25, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Startup Outbound Lead Gen"
What do you like best about Reply?

I love the simplicity to make customized outreach to a large volume of contacts. It is much simpler than using my CRM's native ability to sequence emails and has helped generate a lot of website traffic to follow up with potential customers.

What do you dislike about Reply?

I wish I could make linkedin outreach as part of the sequence in an automated sequence to do things like request connection and follow up with a message once the connection is accepted. Granted, this may be a limitation of my subscription, not 100% sure.

What problems is Reply solving and how is that benefiting you?

All about customer outreach for us. It greatly simplifies the time it takes to make sure I am following up with leads.

Small Business (50 or fewer emp.)
Jan 05, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Always has done everything I need"
What do you like best about Reply?

Being able to see who opened it so I know if I can recontact. Also the help with writing the email itself

What do you dislike about Reply?

That when I removed people from a campaign I can no longer see their history.

What problems is Reply solving and how is that benefiting you?

I wanted an easy way to time potential client out reach, but don't want to generate spam. I was able to get a number of new clients and have in passing recommended your product. I haven't dove deeply into your product, just ran a few campaigns. But I trust it, and I like that it seems feature rich and so far everything has worked flawlessly

Small Business (50 or fewer emp.)
Dec 23, 2020
 Source
Overall Rating:
4.0
JM
John M.
Co Founder
Share
"Great software"
What do you like best about Reply?

Sequences, ability to filter people and analytics

What do you dislike about Reply?

it is very expensive, no package for startups

What problems is Reply solving and how is that benefiting you?

Email personalization Automation Scheduling

Mid Market (51-1000 emp.)
Dec 18, 2020
 Source
Overall Rating:
4.0
ST
Shreya T.
Sales Development Representative Ii
Share
"Great tool for campaigns!"
What do you like best about Reply?

I like how team members can see each others' campaigns. Also, the fact that there are templates available for people who are not sure how to set up their emails.

What do you dislike about Reply?

There is nothing I dislike about Reply so far :)

What problems is Reply solving and how is that benefiting you?

I am able to send out campaigns along with auto follow-ups and that is great! I can check the reports even for last year and that is very helpful. It helps me analyze my campaigns better.

Small Business (50 or fewer emp.)
Dec 12, 2020
 Source
Overall Rating:
4.0
Daniel V. avatar
Daniel V.
Marketing Consultant
Share
"Pretty solid tool, and well thought out!"
What do you like best about Reply?

Reply.io has managed to create an easy sequence builder with a good set of actions and task management. My favorite tools include the linkedin engagement campaigns and the built-in dialer! Makes it easy to stay in one tool and be productive in your outreach tasks.

What do you dislike about Reply?

I think there could be some more integration with the various tools that help build lists and find opportunities. Also some more channels and automation features would be helpful, but I appreciate the fact that the current features work well.

What problems is Reply solving and how is that benefiting you?

With Reply.io, I am able to stay focused on the performance of campaigns and the tasks at hand, without having to go back and forth with other tools to get the job done. Everything this tool does, it does well, which in itself saves time.

Small Business (50 or fewer emp.)
Dec 01, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Does what you need it do well"
What do you like best about Reply?

There are dozens of sales automation outreach platforms, but I settled on Reply.io and have been happy with it. I like that I can create calculated fields, (e.g., for Industry, Title, Name, etc.) and include a fall back string if the person's profile is missing some content.

What do you dislike about Reply?

- We had to create a new subdomain when some sequences were already active. Once we deactivated the old subdomain, we could not use previously held Sequences with the new subdomain. - I wish the email finder Chrome plugin worked better, it almost never finds an email for someone on LinkedIn. I have to use RocketReach or something similar. - I wish Reply.io had direct Hubspot integration. When that comes out, it will be good. - The email validation system doesn't work as well as something like Hunter.io. It works but many of the emails come back as "Risky" which is a nice in-between that doesn't give you enough information to know whether you should use it or not. Thus, I've had to validate emails with a different product.

What problems is Reply solving and how is that benefiting you?

Automating my outreach and keeping track of who has responded.

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
4.0
OT
Owen T.
Founder
Share
"Email Campaigning"
What do you like best about Reply?

Functionality and ease of use. It works whilst you're working on other tasks.

What do you dislike about Reply?

Once an email bounces, and you've provided a new correct email it doesn't seamlessly go back in to the sequence.

What problems is Reply solving and how is that benefiting you?

Good visibility of targets and their interaction with the contact sent.

Small Business (50 or fewer emp.)
Nov 16, 2020
 Source
Overall Rating:
4.0
AM
Aaron M.
Founder
Share
"Useful software for easy sales."
What do you like best about Reply?

Auto-email sending and sequencing. These two come in handy when running sales campaigns and make the platform seamless.

What do you dislike about Reply?

Creator restrictions and sequencing clearances are not fully useful and can get in the way of the process.

What problems is Reply solving and how is that benefiting you?

Solving high amounts of contact spread and management.

Small Business (50 or fewer emp.)
Nov 13, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reply.io outperforms its competitors thanks to their attentiveness to small details"
What do you like best about Reply?

Customer support. When I used to work with other similar solutions, it generally took 24 hours to hear back from support. Reply's average response time is an hour!!

What do you dislike about Reply?

User experience. Not all the features and steps are intuitive enough. But again, this is totally levelled out by support's response speed

What problems is Reply solving and how is that benefiting you?

Automating cold reach out; carrying our A/B testing

Small Business (50 or fewer emp.)
Nov 09, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reliable tool with great support, and new helpful features being released all the time"
What do you like best about Reply?

I love the Chrome extension that allows me to add people to my database from anywhere I am online. The auto-fill LinkedIn integration with the extension is also great. I appreciate how easy it is to create and manage email campaigns. And the support team is top notch -- very knowledgeable, and they answer very quickly.

What do you dislike about Reply?

I'd like more direct control over the formatting of emails. By default, if you just type into the create window, it turns carriage returns into <br>, which just isn't right. I have to go in by hand and change the tags to <p> to make it look right. There isn't great support for including images in your messages. And, I'd really like to have more precise control over filters -- I'd prefer to do one comprehensive search with Boolean operators than running up to five different queries, saving the results of each to a list and then combining. I love the custom fields feature that allows me to tag contacts in a very precise way, but the fields are displayed in the order in which you created them; I'd prefer to be able to group the fields in an easier way for data entry instead of having to scroll all the way to the bottom to enter data in a field that I added more recently.

What problems is Reply solving and how is that benefiting you?

Reply solves my problem of needing an email marketing tool that easily supports A/B testing and gives precise control over all the steps in a sequence. It's made our email marketing much more successful.

Small Business (50 or fewer emp.)
Oct 15, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great user interface, help files and online support"
What do you like best about Reply?

Great user interface, help files and online support. Easier to get started than other platforms.

What do you dislike about Reply?

Continue to launch additional functionality for bulk outreach emails. Nothing noticeably lacking. Would like SMS text capabilities added.

What problems is Reply solving and how is that benefiting you?

Bulk email outreach

Small Business (50 or fewer emp.)
Oct 15, 2020
 Source
Overall Rating:
4.0
MM
Mike M.
Founder
Share
"MM Replyio review"
What do you like best about Reply?

I like the automation features, and ability to track open / view counts to prioritize follow up

What do you dislike about Reply?

Managing lists and search capabilities are lacking. I find it easier to export to excel to manipulate custom searches

What problems is Reply solving and how is that benefiting you?

expanding our sales capacity, we would never be able to send out as many emails manually than if using Replyio

Small Business (50 or fewer emp.)
Sep 29, 2020
 Source
Overall Rating:
4.0
JS
Jack S.
Owner
Share
"Very intuitive but kind of pricey"
What do you like best about Reply?

I love its ease of use while navigating through the platform.

What do you dislike about Reply?

I dislike that it is kind of pricey. It should definitely have more cold email feature and maybe reduce the price per email added.

What problems is Reply solving and how is that benefiting you?

Im currently using it to cold email potential digital marketing prospects. So far it seems to be working well.

Small Business (50 or fewer emp.)
Sep 16, 2020
 Source
Overall Rating:
4.0
SO
Santiago O.
Founder
Share
"Great tool to automate the initial part of your outbound"
What do you like best about Reply?

Reply is a very intuitive tool, easy to use but most importantly allows me to keep track of the performance of the campaigns, what works and what doesn't.

What do you dislike about Reply?

They could improve the insights of the results dashboard. For instance, the number of clicks per user, if the email has more than 2 links, which one was clicked, etc.

What problems is Reply solving and how is that benefiting you?

It allows me to reach out to my target audience at scale.

Small Business (50 or fewer emp.)
Sep 09, 2020
 Source
Overall Rating:
4.0
KB
Kenneth B.
Founder
Share
"It is structured and all in the right order"
What do you like best about Reply?

The visible timeline and how the sequences are structured

What do you dislike about Reply?

I think it is a little bit of hassle to put up the mail address dns.

What problems is Reply solving and how is that benefiting you?

I am solving outbound campaigns in a structured manner

Small Business (50 or fewer emp.)
Sep 08, 2020
 Source
Overall Rating:
4.0
SW
Seb W.
Founder
Share
"Great platform, even better customer service"
What do you like best about Reply?

The live chat is very helpful. Someone is always on hand and can help you through any issue.

What do you dislike about Reply?

When Reply suspended sequences without letting me know.

What problems is Reply solving and how is that benefiting you?

Ability to send emails off without thinking about it

Small Business (50 or fewer emp.)
Sep 08, 2020
 Source
Overall Rating:
4.0
Sean R. avatar
Sean R.
Director It And Software Engineering
Share
"Reply.io for automation"
What do you like best about Reply?

The best part about Reply is the ability to via and act on on the activity generated during a campaign. You can take a CSV of opens/replys etc and ensure that consultants are following up to generate activity.

What do you dislike about Reply?

The only thing I would add to this is the fact that it does not integrate with our chosen CRM. In all fairness. That can't be a fault towards Reply

What problems is Reply solving and how is that benefiting you?

The probelms Reply solves is the ability to follow up on all activity without having to add manual tasks

Small Business (50 or fewer emp.)
Sep 01, 2020
 Source
Overall Rating:
4.0
Justin G. avatar
Justin G.
Director
Share
"Overall, good effective software."
What do you like best about Reply?

The simplicity of the interface. It does one thing very well rather than trying to be a crm.

What do you dislike about Reply?

I did run into some errors (campaigns not stopping once a person replied) that led to a few embarrassing situations. I'm hoping this has since been fixed.

What problems is Reply solving and how is that benefiting you?

Cold Email Outreach.

Mid Market (51-1000 emp.)
Sep 01, 2020
 Source
Overall Rating:
4.0
JH
James H.
Founder
Share
"Outbound on autopilot, made easy"
What do you like best about Reply?

It's easy to use with a smart UI, being able to schedule emails to be sent using different time zones is also great. Salesforce integration is also very useful, allow us to track all activity on a lead when seeing them run all the way to conversion. Reply is what I'd generally rank as the industry leader in this type of software, having tried many. Their support team is vert quick to respond to any issues.

What do you dislike about Reply?

Lack of stats - unable to export them to CSV so its really hard to share performance of emails to stakeholders. Pages are really slow to load which is painful, probably my biggest issue with reply. Having tried other platforms that load much faster, this is somewhere they can improve.

What problems is Reply solving and how is that benefiting you?

It's enabled our outbound to run at 10x it's usual rates, pulling in more leads than ever before. We can hit a spread of certain industries with relativity little leg work when it comes to email. A/B testing is very easy, so our copy has also improved allowing us to share successes with other teams.