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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 10, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Oct 11, 2021
 Source
Overall Rating:
5.0
Stacy R. avatar
Stacy R.
Head Of Business Development
Share
"Best online customer support"
What do you like best about Reply?

Reply.io's online customer support is the best I've experienced in a long time. Their response time is fast, and the team is friendly and helpful. Their detailed resources help users to set up and navigate the platform with ease.

What do you dislike about Reply?

The chrome extension to Linkedin used to get emails; experiences hang-ups and this can be frustrating.

What problems is Reply solving and how is that benefiting you?

Email campaign automation. The benefits include the ability to set up and schedule email campaigns automatically and have an in-depth analysis of the performance of the campaigns. It takes the guesswork out of what's working.

Small Business (50 or fewer emp.)
Oct 05, 2021
 Source
Overall Rating:
5.0
Roman. S. avatar
Roman. S.
Product Owner
Share
"This is what YOU can do with Reply.io"
What do you like best about Reply?

Number ONE thing you need to have in your head is that REPLY.IO is designed for cold email outreach. It has everything you need to hit your monthly quota! Full of integration, email warm-up, calendar integrations, LinkedIn integration, Li real-time email finder, email verifier, triggers, integrations with DB services, advanced variables, analytics - everything! I like their support! Seriously! Support is outstanding! Yes, outstanding because it takes on avg 4-7mins for them to join your conversation. Ollie, George, Eugenia, William - they ALL are true email wizards and PROs

What do you dislike about Reply?

I would love to see a monthly subscription back available.

What problems is Reply solving and how is that benefiting you?

In my everyday life, I use reply.io for sending out email sequences by taking leads in real-time from Linkedin. My benefit is simple - I use reply.io to do multi-channel outreach

Small Business (50 or fewer emp.)
Oct 04, 2021
 Source
Overall Rating:
5.0
DP
Deepanshu P.
Growth Lead
Share
"Recharge Your Sales Automation Engine!"
What do you like best about Reply?

I love how easy it is to plan and schedule sequences without having to worry about the campaign breaking – because if it does, I get a notification in my log on the platform where I can easily go and resolve the issue in a few minutes. Amazing UI, especially if you compare to heavy platforms like Hubspot – Reply is actually built for startups who want to grow and move fast.

What do you dislike about Reply?

It's been 4 months I've been using Reply and there are no issues I have faced. The customer support is super fast and responsive. If I face any issue which I cannot resolve myself, then the support team has been able to resolve it within 12 hours. That being said, I still feel the platform is a bit heavy on pricing but I can assure you will get the value for your money if you're able to convert your customers.

What problems is Reply solving and how is that benefiting you?

Super user-friendly drip campaigns, unlike all other tools I have used (Hubspot, Snov, Lemlist, etc). You have the ability to create multi-channel sequences, targeting everything from LinkedIn to Calls, to Emails. Lastly, I love the insights the Outbox feature gives me – truly one good innovation here. There are new features being added every week like the recently added email warmup feature (which you get for free here unlike on other sales automation platforms like Lemlist).

Mid Market (51-1000 emp.)
Sep 29, 2021
 Source
Overall Rating:
5.0
CF
Chris F.
Vp New Business Development
Share
"Reply.io makes outbound emails possible"
What do you like best about Reply?

The entire system of sequencing, lists, filters, all make it very easy to launch cold emails that seem like they're coming from you.

What do you dislike about Reply?

No downsides as of yet. Everything has been easy to use and work with.

What problems is Reply solving and how is that benefiting you?

My sales reps don't have the time to send 20-50 emails per day for their own outreach. This makes it possible to have a steady drip stream of outbound contacts to our targeted prospects.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Identifying and adding new targets to campaigns is so convenient!"
What do you like best about Reply?

- The A/B testing function is super easy to set up and spontaneously changes are done easily a quickly - The reply.io customer service is very responsive and even without asking they are reaching out to you help you with your technical set up - the plugin to identify email addresses is outstanding and adding new contacts to a campaigns takes a second

What do you dislike about Reply?

- The performance tracking of the A/B testing could be a bit better. If you have A/B with the same subject line, it is not so easy to see which email is which - The upselling of extra features is a bit frustrating sometimes

What problems is Reply solving and how is that benefiting you?

- We were able to reduce our daily time invest from probably 3-4h to less than 1 due to the plugin that helps us identifying emails - performance tracking of our campaigns - A/B testing

Mid Market (51-1000 emp.)
Sep 10, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome Platform for Automated Email Outreach"
What do you like best about Reply?

I find the UI super straightforward. I was taught the basics by another team member in about 10 minutes and I did the same for another colleague the same day; I don't know of any other software where I could've said the same thing. Really happy with the product all around.

What do you dislike about Reply?

I haven't found any downsides yet, but when I do I know the team will be very responsive.

What problems is Reply solving and how is that benefiting you?

I love how the software automatically checks for mistakes in my tags for company and client names. This has definitely prevented me from sending embarrassing typos to prospects.

Small Business (50 or fewer emp.)
Sep 09, 2021
 Source
Overall Rating:
5.0
EW
Evan W.
Account Exec
Share
"Favorite product for cold email"
What do you like best about Reply?

I like the customer service, they not only helped with how to set up a campaign but they also helped with problems like deliverability and why some campaigns weren't hitting the inbox. Great support and get back to you in less than 5 mins in chat.

What do you dislike about Reply?

Everything was pretty good, would like more copywriting support although they just introduced AI copywriting which is pretty good. Need a better way to track and do outbound calls. Zapier connection to ring central made me which there was a native phone integration that works and has voicemail.

What problems is Reply solving and how is that benefiting you?

Sending cold email in a way that is easy, with support that is there for a reasonable price

Small Business (50 or fewer emp.)
Sep 07, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Efficiency Upgrade!"
What do you like best about Reply?

How simple and organized it allows my communication with multiple candidates at the same time.

What do you dislike about Reply?

Nothing really- once I started familiarizing myself with the sequences- I was off and running

What problems is Reply solving and how is that benefiting you?

Time management

Small Business (50 or fewer emp.)
Sep 03, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best tool for SDRs"
What do you like best about Reply?

Creating sequences is easy and fun; there are many different triggers, and the fact that I can add multiple channels into the sequence has transformed the way I do outreach. I also like the Chrome extension for LinkedIn. This tool has basically everything a salesman needs within one easy-to-use platform, and I love it.

What do you dislike about Reply?

The interface is a bit clunky and outdated; the vertical menu bar takes some getting used to. That's nitpicking, however. Other than minor design flaws, I have not discovered any downsides.

What problems is Reply solving and how is that benefiting you?

Reply has enabled me to save at least several hours per week. Moreover, it made analyzing and improving outreach much easier.

Small Business (50 or fewer emp.)
Sep 01, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent experience!"
What do you like best about Reply?

The customer support is amazing! They always help you in order to solve any issue you might have! The tool is super easy to use and helps you to save a lot of time.

What do you dislike about Reply?

It should be able to integrate with more apps!

What problems is Reply solving and how is that benefiting you?

I use reply to send bulk emails for outreach.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great email software!"
What do you like best about Reply?

Love how easy it is to use and the great customer service.

What do you dislike about Reply?

Sometimes when I am doing a lot on the site and saving a bunch of stuff, then the site is a little slow to respond.

What problems is Reply solving and how is that benefiting you?

Outreach & marketing.

Small Business (50 or fewer emp.)
Aug 20, 2021
 Source
Overall Rating:
5.0
Waleed S. avatar
Waleed S.
Founding Director
Share
"Reply is great value"
What do you like best about Reply?

Reply is a great tool for email automation. It is pretty easy to use and integrates well with Hubspot. In fact, if you use Hubspot and want email automation but can't afford the extortionate prices of Hubspot, using Reply with HubSpot is a great workaround and works almost seamlessly. Creating email sequences is a breeze and the customer service team are truly exceptional - the guys are really good, and have helped me a lot any time I have had an issue. Overall the product is awesome, the customer service team is probably the best I've ever dealt with, and it is fantastic value compared to others on the market.

What do you dislike about Reply?

The product isn't perfect though; the LinkedIn automation is a pain to use. I'm sorry to say that but it often doesn't work, and even when it does it isn't fully automated, you still have to click on every task and launch it (which can take ages if say you want to add 80 people on LinkedIn and each task takes around 30 seconds to do including load times). However, when it does work, it is much better than doing all that manually on LinkedIn, so it is good, I just think it could be even better.

What problems is Reply solving and how is that benefiting you?

Email automation and LinkedIn semi-automation.

Small Business (50 or fewer emp.)
Aug 20, 2021
 Source
Overall Rating:
5.0
David A. avatar
David A.
Sales Development Representative
Share
"Best Sales Automation Tool"
What do you like best about Reply?

It is a perfect and easy-to-use automation tool, great to keep track of all of your leads, easy to create content to keep presence in the market, and position your brand easily. Create a sequence for different audiences and personalize your emails to have a better impact on your sales. If you are a salesman or sales development representative, this tool is going to help you greatly to achieve the goals you are looking for.

What do you dislike about Reply?

There are no downsides to using Reply.io platform, it is a great sales tool but will also depend on your creativity to create sequences that are successful to your audience.

What problems is Reply solving and how is that benefiting you?

There is no need to keep wasting time sending emails that are going to end in spam, with Reply.io you can have access to an AI that will provide a review of your emails, and will prevent your emails to go to spam folders, also you can track the open rate of your campaigns.

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good system - gets the job done"
What do you like best about Reply?

The system can assess which contacts are valid very quickly, which makes it pretty slick. The sequencing system is pretty clever and it's all round a good product.

What do you dislike about Reply?

I can't find a way to make it prioritise subsequent emails as opposed to initial emails, so you need to get clever if you're limiting the number of emails you're sending on a daily basis.

What problems is Reply solving and how is that benefiting you?

We are using it to generate sales through video pitches. The benefit is that it's working and getting us business.

Small Business (50 or fewer emp.)
Aug 05, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use!"
What do you like best about Reply?

I like how easy it is to set up and modify sequences and templates in Reply!

What do you dislike about Reply?

The plug in functionality is slow at loading sometimes

What problems is Reply solving and how is that benefiting you?

Automation and better understanding of reporting of what works and what doesn’t

Small Business (50 or fewer emp.)
Jul 27, 2021
 Source
Overall Rating:
5.0
DS
David S.
Campaign Director
Share
"If you send cold emails look no further than Reply.io"
What do you like best about Reply?

The email sequences. Once they're set up everything works automatically. The initial email and the follow ups. You don't have to do anything! Also love the blacklist feature. Which means that I can blacklist contacts and domains so that once they've shown no interest I don't keep sending them emails.

What do you dislike about Reply?

Nothing...honestly it does everything I need!

What problems is Reply solving and how is that benefiting you?

Sending automated cold emails to several prospects

Small Business (50 or fewer emp.)
Jul 15, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great set of features and support"
What do you like best about Reply?

Customer service was very good. The automation features are totally adequate for conducting a customized cold outreach campaign. Good customization features.

What do you dislike about Reply?

Lacked a few features that other platforms had. As I recall, it was things like pre-recorded voicemails, which aren't a big thing, but do make a difference. ALso, the price was a little higher than other platforms.

What problems is Reply solving and how is that benefiting you?

Cold outreach B2B marketing campaign

Mid Market (51-1000 emp.)
Jul 08, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Lovely Tool so Far"
What do you like best about Reply?

The ease with wihich it was set up and easy to go about with the leads and extracting quality ones makes it more interesting. Highly recommended.

What do you dislike about Reply?

Nothing till now. Till date nothing is there

What problems is Reply solving and how is that benefiting you?

To get into leads and decision makers was difficult and most important. To some extent, I am very happy

Small Business (50 or fewer emp.)
Jul 07, 2021
 Source
Overall Rating:
5.0
CC
Cain C.
Marketing Consultant
Share
"Powerful Tool to Boost Sales"
What do you like best about Reply?

The most powerful function is the ability to be everywhere your audience is at scale. This software is different because it allows custom programmed steps. So you can add custom Facebook or Instagram messages. Reply + a Virtual Assistant is an automated hands-off sales accelerator program. It's a very intuitive and easy-to-use program.

What do you dislike about Reply?

Since it's a newer app there are the occasional, expected bugs and glitches. They do a good job of tackling these issues as they arrive

What problems is Reply solving and how is that benefiting you?

Outreach to hundreds to thousands of prospects while keeping track of each step of the outreach process. Scaling outreach is hard without a platform like Reply and of the alternatives, it's the best one.

Small Business (50 or fewer emp.)
Jul 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Exactly what we needed"
What do you like best about Reply?

Easy to use and email finder is amazing.

What do you dislike about Reply?

The email finder is a tad slow and could use speeding up.

What problems is Reply solving and how is that benefiting you?

Finding emails, enabling our sdr team to send emails to prospects and start on outbounding campaigns

Small Business (50 or fewer emp.)
Jun 24, 2021
 Source
Overall Rating:
5.0
CE
Carl E.
Founder
Share
"Epic product"
What do you like best about Reply?

I like the overall ease of use, the integration with chrome (which works great for LinkedIn Sales Navigator), and the education component on how to improve my outreach language.

What do you dislike about Reply?

I wouldn't say I like that sometimes I can't find prospects contacts that I can acquire using other platforms like RocketReach, etc.

What problems is Reply solving and how is that benefiting you?

Reply helps me tackle our cold lead gen efforts. It makes sending punchy outbound emails to those in our target market wildly easy.

Small Business (50 or fewer emp.)
Jun 22, 2021
 Source
Overall Rating:
5.0
DB
Dustin B.
Project Development Manager
Share
"Great Service & Prompt Customer Service"
What do you like best about Reply?

Reply is easy to use yet powerful. We use Reply for all our email campaigns and utilize the statistics to gain insight into our messaging. Customer service requests are addressed quicker than I've ever experienced.

What do you dislike about Reply?

I haven't found any issues that we couldn't resolve.

What problems is Reply solving and how is that benefiting you?

We use Reply to communicate with a large potential customer base across the country and use the statistics to improve that outreach regularly.

Mid Market (51-1000 emp.)
Jun 22, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use with so many features"
What do you like best about Reply?

I like the integration os sequences as well as the writting assisance Reply offers.

What do you dislike about Reply?

I do not like the initial leaarning curve.

What problems is Reply solving and how is that benefiting you?

I am solving how to import contacts the most efficient way and I have realized Reply is an all in one software.

Small Business (50 or fewer emp.)
Jun 21, 2021
 Source
Overall Rating:
5.0
QH
Quinn H.
Associate
Share
"Reply is straightforward and customizable communications management platform"
What do you like best about Reply?

The customizability of workflows and easy to navigate user interface.

What do you dislike about Reply?

Reply should have a hubspot integration.

What problems is Reply solving and how is that benefiting you?

Managing communications efficiently. We made workstreams related to managing outreach substantially more efficient.

Small Business (50 or fewer emp.)
Jun 15, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great product"
What do you like best about Reply?

it is easy to navigate and is very smooth

What do you dislike about Reply?

it made it difficult to update my email signature

What problems is Reply solving and how is that benefiting you?

I'm using this at work for my email campaigns

Mid Market (51-1000 emp.)
Jun 13, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great and Comprehensive platform"
What do you like best about Reply?

I have been using reply for years for multiple projects. I got pretty good results with some of the campaigns. I like that it gives me a lot of control over how I want to set up outbound emails, subject lines, and schedules. Thanks, Stefanie J. for great customer support and always being available for a consulation.

What do you dislike about Reply?

You will need to spend some time setting it up. But it worth it in a long run.

What problems is Reply solving and how is that benefiting you?

Outbound Email Marketing, Sales

Small Business (50 or fewer emp.)
Jun 01, 2021
 Source
Overall Rating:
5.0
Javel R. avatar
Javel R.
Customer Success Manager
Share
"10x Sales team supercharger!"
What do you like best about Reply?

Well to be honest I love how user-friendly Reply is, I found it very easy to use as soon as I started using it... It has made my heavy prospecting a lot whole easier due to all the small gadgets Reply has, in other words, I have been able to supercharge my team's sales... by 10 fold with thousands of multi-touch points and several automation sequences that enabled my team to meet our sales and marketing goals, so in other words its a great sales enablement platform!!

What do you dislike about Reply?

Not the biggest fan of not having Linked-In fully automated... its a major game-changer in the b2b industry, another big dislike for me is the user interface regarding any kind of change you want to make in settings... I would like to have more control over it and not rely as much on the development team, another big dislike is the fact that the task counter is not being updated in real-time...I would recommend highly working on that small feature.

What problems is Reply solving and how is that benefiting you?

We are solving companies deal with underperforming sales reps... With our AI human enhanced solution, we can help companies overcome their team not meeting expected goals... We help people save time by giving them a high-end tool that allows them to automate sequences that let customers bring more deals to the table.

Small Business (50 or fewer emp.)
May 30, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy Automated Emails"
What do you like best about Reply?

Reply has helped me to automate email outreach to the point, where it's out of sight, out of mind just ticking away in the background generating new leads for me all the time.

What do you dislike about Reply?

It can be tricky to make the emails meet the recommended criteria as they both need to be short but also include a number of features like questions or positive words etc

What problems is Reply solving and how is that benefiting you?

I have found the answer to my fear of cold emailing with Reply - by automating it, I am taking the personal aspect out and that makes it easier to send pitches.

Small Business (50 or fewer emp.)
May 26, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform with brilliant service"
What do you like best about Reply?

Really like this platform - customer service is really great too - always there to help Reccomended

What do you dislike about Reply?

nothing at all so far I'm pleased to say

What problems is Reply solving and how is that benefiting you?

improving outreach

Small Business (50 or fewer emp.)
May 18, 2021
 Source
Overall Rating:
5.0
FT
Fil T.
Bd
Share
"Really easy to set up and manage"
What do you like best about Reply?

- trivial to kick off - all the bells and whistles needed for an early stage startup

What do you dislike about Reply?

no linkedin integration calendly <> Zapier <> reply.io integration malfunctioned for me. I wish there was a Whatsapp integration, but instead I just do straight texting. Overall, great product!

What problems is Reply solving and how is that benefiting you?

- reaching out to prospective customers - automated follow ups over email - automated follow ups over text