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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 05, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
May 02, 2023
 Source
Overall Rating:
5.0
SM
Sofia M.
Founder
Share
"Super valuable tool for marketing teams to grow their leads acquisition"
What do you like best about Reply?

Simple to start, very helpful and responsive support, easy-to-use features, integration with many other tools, for us for necessary to have Pipedrive integration.

What do you dislike about Reply?

Database of b2b contacts can be bigger. Will be great if payment plan can be monthly.

What problems is Reply solving and how is that benefiting you?

Reply helps us with cold email outreach to increase our leads acquisition flow. It has integration with Pipedrive that allows us to track performance.

Small Business (50 or fewer emp.)
Apr 25, 2023
 Source
Overall Rating:
5.0
SS
Sofia S.
Ceo
Share
"Easy to use & efficient email automation"
What do you like best about Reply?

It is very easy to use and has different tools to help with email marketing.

What do you dislike about Reply?

Sometimes the emails I get replies to are sent to the spam folder but that might be Outlooks fault.

What problems is Reply solving and how is that benefiting you?

We do a lot of cold email outreach and reply helps us create sequences and automate onboarding and cold outreach. It helps us be more productive!

Small Business (50 or fewer emp.)
Apr 20, 2023
 Source
Overall Rating:
5.0
YG
Yuliia G.
Founder
Share
"Fast, easy interface and multifunctional platform"
What do you like best about Reply?

Making sequences in Reply is one of my favorite. There are useful templates and interactive wat of setting up the sequence as you want.

What do you dislike about Reply?

Really I can't say, that I found out some cons.

What problems is Reply solving and how is that benefiting you?

Reply helps automatically send messages for candidates in normal not spamming way. It saves my time.

Small Business (50 or fewer emp.)
Apr 11, 2023
 Source
Overall Rating:
5.0
HS
Hayley S.
Marketing Coordinator
Share
"Reply.io has been a great asset to our business development efforts!"
What do you like best about Reply?

The reply.io platform is very user-friendly. On-boarding proved to be easy and straigtforward. The dashboard provides great insights into our multiple drip campaigns. The platform's layout makes it very easy to find the information we need. Their support team is one of, if not the best that I have ever worked with. They almost always instantly reply when I have a question, and they help to get any issues I am experiencing resolved very quickly.

What do you dislike about Reply?

I can't think of anything that I dislike about the product. If there would be one thing, it would be nice to be able to export all of the responses we get into an excel document.

What problems is Reply solving and how is that benefiting you?

Relpy.io has helped to take the leg work out of cold emailing. Instead of having to remember to follow-up with a prospect that has yet to respond, reply.io does all of the work for us!

Small Business (50 or fewer emp.)
Apr 10, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really nice outbound software"
What do you like best about Reply?

Good functionality of calls, emails and LinkedIn. Allows you to write manual emails as step #1

What do you dislike about Reply?

Call function can sometimes glitch, dialler could be improved.

What problems is Reply solving and how is that benefiting you?

Track all outbound activity in one area.

Small Business (50 or fewer emp.)
Apr 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Seamless user experience"
What do you like best about Reply?

The user experience of the dashboard and everything is intuitive. There is no high learning curve required to use Reply.io.

What do you dislike about Reply?

That when it comes to sending test emails I have to type individual emails instead of the ability to send to a group of people.

What problems is Reply solving and how is that benefiting you?

The ability to send out an email blast in bulk and exactly view who opened, replied and clicked my emails.

Small Business (50 or fewer emp.)
Apr 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User Friendly and Intuitive platform"
What do you like best about Reply?

Reply.io is an easy to use platform, with many features, i love to personalize my sequences doing A/B test.

What do you dislike about Reply?

Integration with Pipedrive must be enanched, sometimes is instable

What problems is Reply solving and how is that benefiting you?

To many prospect to reach in a short time, using Reply i can automate those contact.

Small Business (50 or fewer emp.)
Apr 03, 2023
 Source
Overall Rating:
5.0
Scott T. avatar
Scott T.
Founder And Ceo
Share
"Best email service I've ever used!"
What do you like best about Reply?

The customer service. Their chat reps are very helpful but this is one of the only programs I participate in where you can actually talk to someone. I can schedule a call whenever I need to, and can talk to someone who I can share my screen with and who will help me.

What do you dislike about Reply?

I'm sure there's something but can't really think of it right now.

What problems is Reply solving and how is that benefiting you?

A way to send email blasts that don't get blocked so much with very little time on my part.

Small Business (50 or fewer emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
SS
Shantanu Sunil S.
Founder
Share
"One of the best for email campaigns"
What do you like best about Reply?

The ability to suggest which email campaign has a higher chance of success and email discoverability feature.

What do you dislike about Reply?

There are very less things to dislike. But, sometimes there are issues with the chrome extension but it's technology and require upgradation all the time.

What problems is Reply solving and how is that benefiting you?

Automated outbound campaigns with an ability to use multiple variations to make it successful

Small Business (50 or fewer emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
JR
James R.
Founder
Share
"An easier way to track sequences"
What do you like best about Reply?

I love that it allows me to see the progress of each prospect in my sequence. I also love its ability to integrate other software at efficient and reliable speeds.

What do you dislike about Reply?

I wish it weren't limited by LinkedIn as much when viewing profiles. Not so much Reply's fault, but I could use a prompt that asks me to move on to the next step

What problems is Reply solving and how is that benefiting you?

At first, I sent emails to potential prospects without knowing whether or not they were engaging with my emails. In addition, I would have to email them individually. Reply allows me to track progress and write a series of emails once, for dozens to hundreds of leads at a time.

Small Business (50 or fewer emp.)
Mar 14, 2023
 Source
Overall Rating:
5.0
DD
Diana D.
Founder
Share
"The most important tool for cold outreach"
What do you like best about Reply?

Reply is the most important tool you could be using if you're in a sales role or sending cold emails... I will often not get responses until 2 or 3 follow ups and Reply makes that all automated, on top of tracking key metrics like view count and reply rate. This allows you to A/B test different email formats and track how different campaigns are doing. Reply truly makes sending cold emails a breeze!

What do you dislike about Reply?

The only feature they're missing is a spellcheck for outreach emails. I usually make sure there are no typos in the email by pasting the message outside of Reply.

What problems is Reply solving and how is that benefiting you?

Reply helps me set it and forget it... I no longer need to remember to follow up with people, and my response rate on emails has gone up significantly due to how effective sending a follow up email is.

Mid Market (51-1000 emp.)
Mar 14, 2023
 Source
Overall Rating:
5.0
CB
Cim B.
Founder
Share
"Reply.io is a great Sales Automation Tool"
What do you like best about Reply?

Reply.io is defenitely checking all the boxes. I've tried many different Sales Automation Tools over the past years and I can objectively say, that you get the most bang for your buck with this tool. In the past, I've used Lemlist a lot. It's also a great tool but not so mature and sophisticated than Reply.io What I specifically love about Reply.io is that you can integrate it easily with Salesforce, you can track the email views (!!!) and use triggers and AI for your campaigns.

What do you dislike about Reply?

I wish there would be link tracking as well (and even multiple link tracking). But hey, I'm not here to complain. That would allow me to better understand our customer journey.

What problems is Reply solving and how is that benefiting you?

It's automating my Outbound work. It also saves me quite some time. Especially, once it was integrated with our CRM Salesforce.

Small Business (50 or fewer emp.)
Mar 13, 2023
 Source
Overall Rating:
5.0
JN
Jon N.
Founder
Share
"Seamless sales sequencing"
What do you like best about Reply?

I absolutely love how easy it is to set sequences up and get started. The UI is great, and I love the ability to do multi-channel sequencing.

What do you dislike about Reply?

I think the personalization tokens can go a bit further and/or be applicable to only specific sequences. Support was helpful in logging my request with the product team, love how attentive this team is!

What problems is Reply solving and how is that benefiting you?

I need to be able to send multiple of the same email in quick succession, and personalize it to my prospects. After using reply, I'm able to get this done in a matter of minutes every week, set it, and forget it.

Small Business (50 or fewer emp.)
Mar 10, 2023
 Source
Overall Rating:
5.0
ZT
Zach T.
Founder
Share
"Intuitive and reliable email software"
What do you like best about Reply?

Reply is extremely easy to use due to its minimalist interface and straightforward feature set. I found many other platforms overcomplicated the simple task of automating sales follow-ups, but Reply made it extremely easy.

What do you dislike about Reply?

I wish I could preview emails for each recipient. Knowing what a specific user will see can be challenging, especially when using long-form custom fields such as a personalized "PS."

What problems is Reply solving and how is that benefiting you?

Reply automates follow-up emails, which boosts my conversion rates without requiring much time.

Small Business (50 or fewer emp.)
Mar 10, 2023
 Source
Overall Rating:
5.0
MH
Marco H.
Founder
Share
"Shelly's Reply's"
What do you like best about Reply?

Reply is an extraordinary tool to set up email drip campaigns, follow-up responses, and attract more customers It is easy to use and it measures opening rates, replies, interests and more, And I needed some extra support and chat agent Shelly is the best chat agent I ever met. She is so helpful, supportive, and lovely, Reply should offer her a life-long career within Reply

What do you dislike about Reply?

Maybe the GUI could be improved. It is a little bit outdated (character interface)

What problems is Reply solving and how is that benefiting you?

We automation oif mail campaign, even - and especially - in "cold" B@B marketing

Small Business (50 or fewer emp.)
Mar 01, 2023
 Source
Overall Rating:
5.0
Kate M. avatar
Kate M.
Account Executive
Share
"Great business tool for sales"
What do you like best about Reply?

Reply has helped automate my business. I really like the AI input on writing emails to get better open rates. Reply also has a new beta "Data" featureto help find contact information which is helpful.

What do you dislike about Reply?

I don't like the UI too much but that's a minor note. Everything works great.

What problems is Reply solving and how is that benefiting you?

Freeing up time during the day to do other tasks

Mid Market (51-1000 emp.)
Feb 28, 2023
 Source
Overall Rating:
5.0
Ryan B. avatar
Ryan B.
Director Of Strategic Growth
Share
"Intuitive & Powerful"
What do you like best about Reply?

I like how intuitive it is. It has everything you need in one platform for cold outreach, and it's priced competitively.

What do you dislike about Reply?

I haven't found anything to complain about at this point.

What problems is Reply solving and how is that benefiting you?

Reply solves the problem of creating, organizing, managing and tracking outreach to leads.

Small Business (50 or fewer emp.)
Feb 20, 2023
 Source
Overall Rating:
5.0
MF
Mehdi F.
Founder
Share
"Amazing solution for any digital business"
What do you like best about Reply?

Everything in one platform, it's user friendly, super easy to use and has amazing features.

What do you dislike about Reply?

Nothing at the moment, i found everything i needed

What problems is Reply solving and how is that benefiting you?

sending mass emails, tracking its performance, ABC... testing, useful reports

Small Business (50 or fewer emp.)
Feb 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Be a cold outreach ninja"
What do you like best about Reply?

Fantastic and highly responsive support team Very well thought out and well designed app

What do you dislike about Reply?

Conditional rules for building sequences and the chrome extension takes pretty long to load/update

What problems is Reply solving and how is that benefiting you?

Cold outreach - it gives me a very systematic and clear manner of doing my outreach and following up on it

Mid Market (51-1000 emp.)
Feb 13, 2023
 Source
Overall Rating:
5.0
TL
Tom L.
Founder
Share
"Perfect for what we need it for"
What do you like best about Reply?

We were desperately looking for a solid/reputable cold emailing platform that was better than what we were using before, Yesware. We completed multiple demos with multiple companies including Mailshake, and Outreach. Ultimately, Reply.io delivered on a few important needs: -Email warm-up -Email validation -Cross-collaboration UI for team management -Good customer service

What do you dislike about Reply?

Nothing comes to mind. There are always slight improvements they can make. What's great about Reply is that they take our feedback and execute on those changes we suggest!

What problems is Reply solving and how is that benefiting you?

Growth - Generate more revenue, more demos, and more interest/awareness. Reply.io is extremely user-friendly. Setting up outreach campaigns is easy. The reports make it easy for me to track performance and my team.

Small Business (50 or fewer emp.)
Feb 08, 2023
 Source
Overall Rating:
5.0
CP
Clifford P.
Founder
Share
"Reply is easy to use and provides a tremendous ROI"
What do you like best about Reply?

It's simple yet has a lot of helpful features. Compared to other software I use for my business, Reply has an excellent price point. Also, while the support database is incredibly helpful in answering most of my questions, the online chat feature and customer support professionals are always quick to respond and resolve my issues each time.

What do you dislike about Reply?

Sometimes it can be buggy, like when I try and scroll down my sequence list. However, this may be due to my non-updated web browsers.

What problems is Reply solving and how is that benefiting you?

Scaling my email drip marketing campaigns. It saves me a ton of time and helps improve my outreach tactics by leveraging data.

Small Business (50 or fewer emp.)
Feb 08, 2023
 Source
Overall Rating:
5.0
LT
Louis T.
Founder
Share
"awesome service"
What do you like best about Reply?

everything you need in one place, makes life easy

What do you dislike about Reply?

they removed the warmup feature and turned it into a separate product. Disrupted out workflow and increased costs

What problems is Reply solving and how is that benefiting you?

sending personalized emails at scale, reporting on success and general email automation

Small Business (50 or fewer emp.)
Feb 04, 2023
 Source
Overall Rating:
5.0
CT
Chris T.
M
Share
"A cold outreach platform that helps find and close deals!"
What do you like best about Reply?

Reply has a short learning curve to get a basic campaign running. When you want to get more advanced the tutorials and support take the hassle out of that. Being able to build email templates makes creating multiple campaigns a breeze. You will be able to see which of those campaigns is a winner with Reply's tracking and reporting features.

What do you dislike about Reply?

I have enjoyed using Reply and the few minor issues I had were resolved thru support quickly. The self-help collection of articles and videos still needs some filling out.

What problems is Reply solving and how is that benefiting you?

Most email platforms frown on or don't allow cold email campaigns. Reply enables me to run cold email campaigns with the automation and analytics features needed to find leads and convert them into clients.

Small Business (50 or fewer emp.)
Feb 01, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great SaaS to drive leads to your business"
What do you like best about Reply?

Customer support is always there, ready to help. Easy to use extension with LinkedIn, also a great email finder tool. Intuitive interface.

What do you dislike about Reply?

Nothing. Developers acually listen to users feedback and change interface/fix bugs, but it's stil an advantage of Reply.io.

What problems is Reply solving and how is that benefiting you?

Affordable software to link all maiboxes and automate cold outreach.

Small Business (50 or fewer emp.)
Jan 31, 2023
 Source
Overall Rating:
5.0
MY
Mariia Y.
Growth Partner
Share
"all-in-one tool for automating sales activities with outstanding support team"
What do you like best about Reply?

Very convenient to have many channels in one place with all the data. I like the new features and the speed with which the tool is being developed, adding things like Linkedin automation and lead database.

What do you dislike about Reply?

Can't say that I dislike something, keep up the good work!

What problems is Reply solving and how is that benefiting you?

Really helpful in automating omnichannel outbound.

Small Business (50 or fewer emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
BC
Ben C.
Ceo
Share
"Amazing Product - very happy to recommend"
What do you like best about Reply?

the fact that it just works, when something falls over or doesnt work it reminds you and is a simple fix.

What do you dislike about Reply?

There honestly isnt. once you understand the UI its so simple

What problems is Reply solving and how is that benefiting you?

95% reduction in manual admin time.

Small Business (50 or fewer emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
LP
Llorenç P.
Coo
Share
"If you are ready to scale your B2B startup/business, it's a must having Reply.io!"
What do you like best about Reply?

Email sequenes and stats from the different templates. In addition, it's simplicity is awesome, anyone can create different templates and sequences to boost their b2b sales.

What do you dislike about Reply?

I would improve the stats side and also integrate one dashboard that controls all your different campaings at the same time, so it could be easy to know in which step is every sequence. In addition, it would be awesome if the tool could differentiate between a refused email or a accepted email.

What problems is Reply solving and how is that benefiting you?

Whenever I have a problem or a question, it last seconds for reply to get an answer for me.

Small Business (50 or fewer emp.)
Jan 27, 2023
 Source
Overall Rating:
5.0
Lucas S. avatar
Lucas S.
Head Of Business Development & Sales
Share
"incredibly user-friendly and the omnichannel capabilities are unparalleled"
What do you like best about Reply?

I've been using Reply for some time now and I'm very pleased with the results. The software is incredibly user-friendly and the omnichannel capabilities are unparalleled. It's easy to create campaigns, monitor progress, and receive detailed analytics. Reply allows me to maximize my email marketing efforts with ease. Highly recommended.

What do you dislike about Reply?

I've been using Reply for a while now and I'm confident in saying that it's one of the best contact management tools out there. It's user-friendly, and easy to use and it has all the features you need to manage large lead lists. The Pipedrive integration works well and importing contacts is straightforward. Contact management is fast enough, though some improvements could be made with filtration capabilities within the app. All around, Reply is an excellent tool for managing contacts efficiently.

What problems is Reply solving and how is that benefiting you?

I recently started using reply and I can honestly say that it has revolutionized the way I approach my marketing efforts. It's the perfect all-in-one tool for any modern marketer, providing a suite of powerful features such as email automation, omnichannel marketing capabilities, and more. Highly recommended.

Small Business (50 or fewer emp.)
Jan 25, 2023
 Source
Overall Rating:
5.0
BP
Brandon P.
Ceo
Share
"Reply.io is an incredible service for all outbound emailers!"
What do you like best about Reply?

The interface is super easy to use. It also helps if you're having email deliverability issues. I was previously using another service which caused me to have deliverability issues and I stopped having problems wth Reply.io. The interface for customizing messages is super easy, and the campaign management is great.

What do you dislike about Reply?

I have nothing bad to say about Reply, it solved my issues.

What problems is Reply solving and how is that benefiting you?

- Email deliverability was an issue Reply helped with - Overall campaign management is much easier through Reply

Small Business (50 or fewer emp.)
Jan 21, 2023
 Source
Overall Rating:
5.0
Suren D. avatar
Suren D.
Managing Director
Share
"Excellent Email Marketing Software with Robust Omnichannel Marketing Capabilities"
What do you like best about Reply?

This is one of the best all-in-one marketing automation tools on the market. It has robust and easy-to-use email marketing capabilities while also providing facilities for omnichannel marketing (i.e. WhatsApp and Linkedin automation).

What do you dislike about Reply?

There is not too much to dislike! However, importing contacts into the application can be spotty at times. The Pipedrive integration used to be not so good, but it works relatively well now. Contact management for large lead lists can be slow at times (i.e. the application itself slows down), but the speed is not too bad. Contact filtration capabilities could be improved on in the app.

What problems is Reply solving and how is that benefiting you?

Reply is resolving our marketing automation at scale issue, and it is doing a wonderful job of helping us improve our sales and marketing workflows. With Reply we can reach out to and make connections with large numbers of leads with less effort.