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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 05, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Feb 18, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy sales drip campaign automation"
What do you like best about Reply?

The ability to seamlessly share content across the team is great and encourages more collaboration.

What do you dislike about Reply?

The results haven't been as good as hoped to start but continually mixing things up and trying new content with A/B testing is helpful.

What problems is Reply solving and how is that benefiting you?

Increased outreach without having to hire a bunch of SDRs.

Mid Market (51-1000 emp.)
Jan 04, 2022
 Source
Overall Rating:
3.5
AB
Aditya B.
Associate Product Manager
Share
"Great to use, but there's scope for improvement."
What do you like best about Reply?

- The customer service is excellent! They reply very fast and can understand and solve the issues quickly. - Love many functionalities: email templates, variable fields, etc.

What do you dislike about Reply?

- Not able to open a page in a new tab by clicking on it with command button (on mac) and ctrl button on Windows - Clicking 'back' in when in a certain sequence does not take me back to the sequence folder but it takes me to all sequences list.

What problems is Reply solving and how is that benefiting you?

- Emailing users asking about their experience with our product and asking them to schedule a call with us to discuss about the same. - Sending release communication to users in certain user segments.

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Reply.io great in a pinch"
What do you like best about Reply?

What I like best about Reply.io is: 1. It's intuitive in its interface. They allowed a 2-week trial and it was super easy to get set up on and start sending out emails and setting up tasks. Creating a cadence is a breeze with Reply 2. Detailed stat reports regarding the sequence (mostly) 3. Sequence "preview" email that you're going to send out to certain users, you can easily edit them to make a more personalized email. 4. Their support reps are always available and very informative. I've emailed them several times and they always get back to me in a reasonable time frame with helpful tips and tricks. 5. Easy to bucket prospect responses into "interested" or "not interested" or "not now" 6. Easy to create a list or folders of prospects to quickly and easily group them to keep organized 7. Prospects are linked to LI so you're able to click their profile and search for them, that makes handling LI messaging way easier than to repeatedly type in the name and manually search. It does it for you!

What do you dislike about Reply?

A few downsides to Reply.io: 1. The chrome extension can't handle adding in notes to the call you just made. And the chrome extension + sequence itself doesn't allow for a more detailed "outcome" dropdown of what the call ended in (only allows for: to call, positive outcome, negative outcome. I'd love to be able to note whether I left a VM, etc...but I can't with the current set up). 2. Certain tiers only allow for certain unique contacts. I have only 1k unique contacts 3. It's difficult to see who is high priority to call. For example, I have to go into the main application itself, go into each sequence and then filter who's high priority. The chrome extension (that I know of) only allows for tasks and calls to be executed by name in alphabetical order, which is not efficient. 4. The application doesn't allow for multiple numbers to be attached to a contact. I can only add 1 phone number for a prospect and it cannot differentiate extensions. 5. I can't report on click rates, so I have to click into the sequence list of prospects and then from there view next to their name whether they've clicked a link or not. It does NOT show up within the detailed stats report as I expected it to. 6. Not sure if this is on the product roadmap but right now, it has no ability to add in an in-app scheduler/availability to send to prospects 7. Call handling - I want to be able to report on how many calls I made, how many answered/VM's I left, and how many picked up. But at this current time I cannot with Reply.

What problems is Reply solving and how is that benefiting you?

I switched from MixMax to Reply. Mixmax was a very difficult interface to navigate, especially when it came to creating a sequence and task handling. I was actually searching to move to Outreach but I read on Quora there was another similar (and less expensive) app. When I adopted Reply, it made creating sequences and steps a lot faster, easier, and simpler to follow than before.

Small Business (50 or fewer emp.)
Sep 02, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"World class support team!"
What do you like best about Reply?

The best part about using Reply.io platform is their on-demand support team. I worked with Olga over several issues I was having. She was nothing short of amazing! Patient and helpful. She made sure to stay with me and provided clear, step-by-step instructions with screenshots. She even created a test for me to make sure it would work how I wanted it! That's when you know the support is good.

What do you dislike about Reply?

I've seen tracking issues in the past where a prospect replied & it was tracked improperly. This is my only concern.

What problems is Reply solving and how is that benefiting you?

We are able to connect and communicate with our audience that we typically would not be able to on other platforms.

Mid Market (51-1000 emp.)
Jun 24, 2021
 Source
Overall Rating:
3.5
PK
Pradeep K.
Senior Digital Maketer
Share
"Nice Platform to send an emails"
What do you like best about Reply?

I have used many platforms, but this tool gives us more benefits and features. I have used it for my email sequences and scraping.

What do you dislike about Reply?

I felt bad about their pricing structure. why because I have gone through the website and they mentioned that it's a monthly pricing model but while I trying to purchase, the team is asking me to pay for the year Upfront that too no refund even if we cancel it anytime. paying 70$ or 90$ without using the product is a waste of money for the user. In that case, you should give some discount or monthly subscription because they can pay and use it whenever they need it.

What problems is Reply solving and how is that benefiting you?

I have used it for email scraping and sequence automation. it really helped me to save my time. the main advantage is getting an email id from LinkedIn is a super cool option.

Small Business (50 or fewer emp.)
May 13, 2021
 Source
Overall Rating:
3.5
AL
Amy L.
Sdr
Share
"Easy & Efficient to Use"
What do you like best about Reply?

Reply.io makes it very easy to set up cadences & quickly engage with new prospects, shortening the time spent on outreach (focus on more customer engagement strategies). A/B testing was a game changer. Their email finder/verifying Chrome extension has been immensely useful for me and my team. One of the most useful aspects of the platform. The customer service team at Reply.io is great. Through the chat feature, it's very easy to get help from their team to resolve most issues in a timely manner.

What do you dislike about Reply?

Creating an account & sequence isn't as intuitive as it looks, the interface/setup could be confusing. The UI could be more user-friendly, not the greatest set-up. The platform is kind of poorly organized, not a huge fan of how information is stored. For example, data/information about prospects could be stored better (being able to see sequence stats for all prospects in one view rather than opening each individual sequence). Also email tracking is inaccurate. It counts when you open the email yourself which skews the data, could be better. There have been lots of bugs on the platform lately that makes it slightly irritating to use. Chrome extension populating incorrect info / providing bounced emails. Certain functionalities randomly/unexpectedly disappeared (it did get fixed eventually), sequences have been shutting down or delayed unexpectedly so prospects are stalled on certain steps. My team would have to manually pick up the slack. There are just certain nuances that make the platform a little frustrating to use (there have been days where the bugs have been so frustrating we couldn't even use the platform).

What problems is Reply solving and how is that benefiting you?

Scaling outreach.

Small Business (50 or fewer emp.)
Apr 21, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Solid email outreach tool with a couple of UI wishes"
What do you like best about Reply?

The sequence building is pretty simple, and overall, the tool does what it needs to. Reporting is excellent and allows you to see what's working and what's not. Reply also walked me through what needs to happen with my domain to secure prime sendability of my emails.

What do you dislike about Reply?

There are some UI issues, like not being able to have a dashboard for the tasks you're setting yourself in a sequence. Plus some "too many clicks" issues when categorizing email responses.

What problems is Reply solving and how is that benefiting you?

We just needed a tool to send out a ton of cold outreach. We've automated that process as much as possible with Reply.

Small Business (50 or fewer emp.)
Feb 19, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great Tool to Organize Your Outreach"
What do you like best about Reply?

The ability to create multi step campaigns across multiple channels

What do you dislike about Reply?

The chrome ext is very slow, and when paired with the email look up, it is almost unusable

What problems is Reply solving and how is that benefiting you?

Outreach across multiple channels and two senders for two different businesses.

Small Business (50 or fewer emp.)
Jan 05, 2021
 Source
Overall Rating:
3.5
ST
Slava T.
Founder
Share
"I'm able to automate sales & marketing outbound easily."
What do you like best about Reply?

The functionality and smooth, relatively simple user experience.

What do you dislike about Reply?

I had some trouble with trial version due to complicated and long lasted communication flow. Also, I don't like that the email finder extension/email validation don't include in my plan.

What problems is Reply solving and how is that benefiting you?

Sales automation outbound

Small Business (50 or fewer emp.)
Nov 13, 2020
 Source
Overall Rating:
3.5
PV
Pedro V.
Founder
Share
"Very affordable"
What do you like best about Reply?

What I like the most is the easy way that I can make prospection w/ the tool. It helps me a lot.

What do you dislike about Reply?

What I don't like is the limit of e-mails that I can send per day, because most of the CRM's that I've used in the past always haven't had that low limitation. Furthermore, it's that when my emails are over 15% bounce, they stop my sequence. It shouldn't have happened, i think that only blocking for 24/hrs would be useful, as Outreach is used to doing.

What problems is Reply solving and how is that benefiting you?

I am solving the problem of losing my contacts on the way while I am touching them. Always, when I send some e-mail, I am not going to remember it like every day, and the tool helps me to do it.

Small Business (50 or fewer emp.)
Oct 19, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Could Be More Transparent"
What do you like best about Reply?

I like how it organizes the tasks I need to do for the day when juggling multiple campaigns.

What do you dislike about Reply?

I do not like how the Outbox is not transparent enough to show when the campaigns are designated to send out emails, I do not know how many days it has been since my last step and often when I expect the campaigns to send out an email the following day, I see on the next day that the emails have been pushed back the day after that and I am often clueless as to why. The Outbox can be more detailed as to why the emails have been pushed back because this is important.

What problems is Reply solving and how is that benefiting you?

I am solving the problem to organize myself on my tasks in order to keep the campaigns smooth.

Small Business (50 or fewer emp.)
Oct 15, 2020
 Source
Overall Rating:
3.5
JG
Jason G.
Founder
Share
"Outbound Email"
What do you like best about Reply?

Good price point, easy enough to get started

What do you dislike about Reply?

List and contact management is cumbersome. Hard to sort, segment contacts and move them to another campaign.

What problems is Reply solving and how is that benefiting you?

Basic outbound 3tap style emails. I can push a list through easy enough for the price.

Small Business (50 or fewer emp.)
Sep 16, 2020
 Source
Overall Rating:
3.5
Arseny K. avatar
Arseny K.
Outreach Coordinator
Share
"A very helpful tool with a slightly cumbersome UI"
What do you like best about Reply?

I really enjoy the high success rate of reply versus other similar tools and services.

What do you dislike about Reply?

Reply's integration into Chrome leaves something to be desired. Sometimes refreshing pages repeatedly to get information to load is a hurdle that one has to go through to get it to work properly.

What problems is Reply solving and how is that benefiting you?

Finding contacts and having the ease of mind that the email provided will almost certainly be correct.

Mid Market (51-1000 emp.)
Aug 31, 2020
 Source
Overall Rating:
3.5
JZ
Jim Z.
Founder
Share
"A great way for cadence conversation with customers"
What do you like best about Reply?

I love the ability to create a cadence for prospects and the ability to move them based on where the prospect is set and forget until you get a response. It is also great in helping you keep track of when you should implement phone calls along with emails. I might add that the feature to identify working emails is also very handy.

What do you dislike about Reply?

I am limited on integrations. I need it for either copper or Front and is not available in either case. I would also like reply extension features to work more flawlessly. If it is possible to make reply less manual. It might need be that I could use more training on new features in products.

What problems is Reply solving and how is that benefiting you?

I have been able to keep in contact with customers and organize the step I need to have constant communication.

Small Business (50 or fewer emp.)
Aug 28, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Continuously improving, good automation, needs more integration"
What do you like best about Reply?

I like how easy is to upload contacts and create sequences. I like that it allows to edit the HTML code.

What do you dislike about Reply?

It is difficult to validate multiple emails for a user. I'd like to be able to change the condition to move to another step - currently the only supported condition is that the user did not reply, I'd appreciate if I could edit the font from the template, instead of having to add HTML labels

What problems is Reply solving and how is that benefiting you?

I use it mainly for email automation and send reminders

Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great design and interface, but clunky to adopt."
What do you like best about Reply?

Replys interface is very clean and intuitive. Easy to use once you adopt their best practices for the platform. Overall a useful experience for our small sales team that was looking for a streamlined first step towards building sales outreach at our startup. The sequencing tool is very customizable and easy to duplicate and A/B test.

What do you dislike about Reply?

Options for manual touches and personalizations are limiting. Reply was definitely meant for personalization at scale, so adding additional manual touchpoints to sequences like "follow on IG" really backs up the workflow. Dashboard is overall pleasing to look at, but a lot of the UX regarding tasks is just a pain to deal with. Examples: when you mark a task as "finished" it refreshes and throws you back to the top of the task list and does not keep your place, finding future or past tasks are a pain, task notifications are not very helpful (something weird about when a task is "due" vs "overdue" when you would think a task should be "due" on the date your sequence has it open up), etc. You can't share lists with other teammates in Reply (people lists are only viewed individually), you can't collaborate on a single sequence with multiple teammates. Just small things that build up to tedious pains. I enjoy the platform, but it was a real pain adopting their best practices for using their tool. Bottom line you have to learn how to best use Reply, Reply will not mold seamlessly with your current flow. Took a lot of support tickets to get to where we are now.

What problems is Reply solving and how is that benefiting you?

General early-stage sequencing and sales outreach capabilities. Been the most cost-effective and easiest tool to implement for our team since we started building out our sales stack.

Mid Market (51-1000 emp.)
Aug 14, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Email campaigns made simple "
What do you like best about Reply?

I like the simplicity of setting up a multi-step campaign that runs automatically once created.

What do you dislike about Reply?

I dislike the lack of a calendar for scheduling the emails.

What problems is Reply solving and how is that benefiting you?

We are trying to reach as many people as quickly and efficiently as possible. Reply.io makes this pretty simple.

Mid Market (51-1000 emp.)
Jul 24, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to learn, and has pretty much all you need for email marketing, though not perfect"
What do you like best about Reply?

Reply.io is easy to learn for non-specialists, pretty intuitive, and quick to set up.

What do you dislike about Reply?

Some small technical annoyances in the interface (e.g. slowness), but the #1 biggest issue is that they limit you to 400 emails per account per day. For serious email campaigns, it's not enough. Also, it doesn't integrate with Zoho CRM, and has somewhat limited reporting features.

What problems is Reply solving and how is that benefiting you?

It helps us quickly launch email marketing campaigns.

Small Business (50 or fewer emp.)
May 07, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good tool for cold outreach"
What do you like best about Reply?

Very understandable interface, emails look like they are sent by a real person, attaches available, immediate support in chat + personal manager, statistics for each email sent. The service definitely does its job.

What do you dislike about Reply?

Be prepared that emails won't be sent immediately - each email goes through several checks + service delays each one so there's a feeling that emails are sent by a real person. For 200 emails you should prepare around 4-5 hours for delivery. Also, you can't have the same lead in different emailing lists - you should transfer them manually. It's ok if you're looking for a cold outreach tool only.

What problems is Reply solving and how is that benefiting you?

We send monthly emails to a group of people - each group every month. Emails are just sent and delivered, we see statistics. We don't solve problems or getting benefits yet.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to use and providing effective sales outreach"
What do you like best about Reply?

Connectivity with CRM and ease of data management but also the scoring of email content.

What do you dislike about Reply?

Nothing stands out as a particualr dislike

What problems is Reply solving and how is that benefiting you?

Mass prospect coverage and rapid market warm up / brand awareness.

Small Business (50 or fewer emp.)
Oct 31, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"All the features you need, but at a cost"
What do you like best about Reply?

Reply does one thing really well: gives you all of the features you could possibly need. This means you have access to A/B testing, time-zone-based sending, multiple sending accounts, and great filtering. These are all major benefits that Reply has (while most of the competition has similar features, not everyone ties it together in one package).

What do you dislike about Reply?

The maintenance can cause some headaches (and the webapp is quite slow from time to time). The most frustrating part about reply is the steep learning curve (it is not a particularly intuitive platform). This is not a deal-breaker, but can cause some frustrations when trying to teach other people how to use the system (or just navigate to finding settings).

What problems is Reply solving and how is that benefiting you?

Reply works really well for my business (especially as we use it to run lots of client campaigns). All of our employees are well-versed in the nuances and the pricepoint is really reasonable. I would definitely recommend Reply, but only to those who are willing to take the time to learn all of the ins-and-outs.

Small Business (50 or fewer emp.)
Oct 23, 2018
 Source
Overall Rating:
3.5
OS
Olivia S.
Marketing Strategist
Share
"Great tool to send emails at scale"
What do you like best about Reply?

The ability to upload a CSV of emails and automate the process of sending non-sales emails.

What do you dislike about Reply?

The interface is not as intuitive and user-friendly as it could be. Initially, when first getting used to the interface it's difficult to know whether your email campaign has been sent.

What problems is Reply solving and how is that benefiting you?

Sending generic emails at scale.

Small Business (50 or fewer emp.)
Nov 10, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Solid program"
What do you like best about Reply?

Simplifies lead outreach significantly. Makes it easy to run campaigns.

What do you dislike about Reply?

Some rules obstruct the flow of outreach, and very occasionally the server crashes and all progress is halted.

What problems is Reply solving and how is that benefiting you?

We are maximizing outreach success by consulting with reply's statistics.

Small Business (50 or fewer emp.)
Sep 06, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A complete and simple platform for an excellent result ! "
What do you like best about Reply?

The possibility to create and modify every step of a campaign whenever you need it. A personalized assistance all they way to help you fix and understand all of the issues you could encounter.

What do you dislike about Reply?

The stop of the campaign because the sending limit has been reached.

What problems is Reply solving and how is that benefiting you?

Sending out personalized emails to a wide network without wasting time.

Small Business (50 or fewer emp.)
Aug 24, 2017
 Source
Overall Rating:
3.5
KB
Krista B.
Principal Of Email Verifications
Share
"Great for Sales Teams"
What do you like best about Reply?

I like how you can easily add multiple email accounts and campaigns. It is also very easy to add "steps" or even add steps later in your campaign. I also like how we can have our developer hook up the API and make things more automated, or the sales team can easily go in create their own campaigns and drop in their prospect list.

What do you dislike about Reply?

The one thing that becomes really annoying is when campaigns pause because you hit a sending limit. I think this is because there are many 'settings' that conflict. You have settings on both the email account that you added and limitation settings on the campaign itself.

What problems is Reply solving and how is that benefiting you?

We use Reply.io for following up with existing clients, welcoming new customers, and building rapport. It has helped our sales team spend less time crafting emails and setting reminders to follow up so that they can spend more time closing deals.

Small Business (50 or fewer emp.)
Jul 18, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A mixed bag "
What do you like best about Reply?

Once you are all setup, it is fairly straightforward. It takes me a few seconds to Sync with Salesforce to automatically push those emails out. There is a 100% delivery success

What do you dislike about Reply?

I dread each time I have to start a new campaign or create a new integration. The interface is not user-friendly and takes some getting used to. A small error and the entire campaign might not work. Each step needs to done carefully to make sure it starts working.

What problems is Reply solving and how is that benefiting you?

Reaching out to clients who sign up for a demo. Reaching out to clients who would like to learn more about the product and then automatically sending them follow ups.

Small Business (50 or fewer emp.)
Feb 08, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Comfortable handling and good reporting"
What do you like best about Reply?

I had a good live demo by one of the Reply staff when I was considering several outbound automation platforms. The features of reply, their price range and support fit our requirements and signing up and setting up first campaigns was done really quickly. Their support ist really good and fast. They had practical tips on how to improve my campaigns and follow up questions were answered quickly and to the point. The change of the UI with the new Reply 3.0 was definitely for the better and improved overview and navigation.

What do you dislike about Reply?

Organizing templates is a bit tedious and performance is sometimes a bit slow.

What problems is Reply solving and how is that benefiting you?

Increasing lead generation by incorporating outbound email campaigns into our marketing/sales strategy has successfully increased traffic to our site and overall sales.

Small Business (50 or fewer emp.)
Jan 19, 2017
 Source
Overall Rating:
3.5
SH
Sam H.
Managing Partner
Share
"Good app / good service"
What do you like best about Reply?

Very responsive customer service. And an invaluable offering - has been a differentiator for us.

What do you dislike about Reply?

Software can be occasionally buggy - switched to a new version in last 6 months - and update felt like there were still kinks to be worked out. It is getting better, and customer service has always been willing to quickly and helpfully discuss issues.

What problems is Reply solving and how is that benefiting you?

Lead generation primarily, and we have had great results with reach-out efforts. Product is invaluable, if a little buggy at times.

Small Business (50 or fewer emp.)
Jan 18, 2017
 Source
Overall Rating:
3.5
JG
Jim G.
Ruminator At Moogento
Share
"Nice design helps make it nice to use"
What do you like best about Reply?

We use replyapp for connecting our products with relevant businesses who we think we can help. In general it's a nice polished app, that's fairly easy to use. The Zapier integration is handy, albeit missing a couple options that similar tools have developed. The composing emails section is nicely done. It feels like you're writing an actual email which helps. The campaign stats are useful, as are the a/b tests, although these are thrown by non-matched auto-replies (unless you do a fairly complex set of actions). The campaign on/off sliders and colorful stats charts make what can be quite a grey subject into quite a nice experience. One major plus is the ability to send from multiple email accounts, and the easy connection with email accounts that send via one service (like mailgun) and receive via another (like gsuite email). Another major plus is the responsive support crew. Reply uses intercom so you can see who's available and when you're likely to get a reply. The clarity in that is excellent.

What do you dislike about Reply?

There's a few niggles which combine to be distracting. Reply doesn't track replies from forwarded emails, or rather, it half-tracks them. The reply shows up in the original contact thread, but not in the campaign inbox or stats. Workable by cross-referencing the inbox it's connected to, to catch the otherwise missed replies. Dealing with un-matched auto-replies is a bit more effort than it should be, as is blacklisting domains where someone replies negatively. (It's about a 4-step process on 2 tabs). Basically your campaign stats will be incorrect without some guesswork and clicks. The design in general is excellent, with 2 minor exceptions. The replied-email thread design is a bit too minimal, and it's also hard to blacklist a contact from in the same section. There's some weirdness that takes a little muscle memory to resolve, like searching for a contact, performing an action, then searching again - won't work without a page refresh midway. The way that emails are categorized is a bit too hidden; if this was more customizable with text to search for and match, and the actions to take, it'd be much clearer. When importing contacts via csv, this is less easy than competing tools. You need to match columns to reply fields for every import, even if you're using the same format, and even for 'obvious' ones (Eg. column labeled 'email'). This makes it more effort than it should be to import your own contacts. There's some more design weirdness here, you can only import contacts via csv to the 'god view', but not into specific campaign contacts. The a/b testing is nice, it could be improved with auto-choosing the winner after a set number of wins. The pages are a bit slow to load, you're quite often watching the spinning wheel. As it's missing a few chances for 1-click actions (e.g. blacklisting from inside the inbox message), you do need to see the spinning wheel quite a bit. These are all pretty minor though - in general it's an excellent product.

What problems is Reply solving and how is that benefiting you?

We're trying to let businesses, that haven't heard from us, find out about our work and how we can help. Reply does make this easier, and really helps get into a conversation with those potential customers.

Small Business (50 or fewer emp.)
Jun 06, 2023
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
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"Excellent tool for kicking off our outbound marketing strategy!"
What do you like best about Reply?

With Reply.io, the ease of use and ability to create multiple sequences with conditional terms was super helpful for our initial rollout of an outbound email campaign. Like most email marketing platforms, we created lists based on initial responses and subsequently assigned users to relevant sequences. I feel confident that other team members can learn the tool quickly.

What do you dislike about Reply?

The Chrome extension is very glitchy. I tried scanning for emails on several pages with little to no results and implemented an additional email tool to compensate. Additionally, it would be helpful if the inbox notifications were more prominent as emails went unresponded to for longer than ideal because of a lack of alerts.

What problems is Reply solving and how is that benefiting you?

Reply is helping us to engage cold leads and increase our brand awareness.