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Reply - drive your revenue growth with AI
4.6
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
What Reply is best for?
How does Reply compare to ZoomInfo?
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 27, 2025
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1,202 Reply Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reply is Fantastic"
What do you like best about Reply?

Great tool for follow-ups and amazing customer service

What do you dislike about Reply?

nothing, it is a great tool which I am happy with

What problems is Reply solving and how is that benefiting you?

helping solve continuos follow-up automoated

Small Business (50 or fewer emp.)
Sep 22, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Customer Support on Chat"
What do you like best about Reply?

Automation of email workflows saves us hours in the week. Chat support is responsive and helpful, especially Anastasiia and Dan.

What do you dislike about Reply?

Chat could have responded a little bit faster, but we understand having high chat volumes.

What problems is Reply solving and how is that benefiting you?

Automating the way we follow up with new and existing customers

Small Business (50 or fewer emp.)
Sep 20, 2023
 Source
Overall Rating:
5.0
sheila a. avatar
Sheila A.
Founder
Share
"Exceptional Experience"
What do you like best about Reply?

From the moment I started using their services, I discovered a powerful tool that revolutionized the way we engage with our customers. ReplyIO's user-friendly interface and robust features allow us to streamline our outreach efforts and nurture valuable connections effortlessly.They also have unparalleled customer support. The team's responsiveness, professionalism, and willingness to go above and beyond have exceeded our expectations. They consistently demonstrate a genuine interest in our success and promptly address any inquiries or concerns we may have. Their support has truly made us feel valued and appreciated as a customer. Thank you, ReplyIO, for revolutionizing our marketing efforts and for your unwavering commitment to excellence. We look forward to our continued collaboration and achieving even greater success together.

What do you dislike about Reply?

In all honesty, it has been challenging to identify any significant issues or areas of improvement with ReplyIO. One aspect we have noticed is that occasionally, the email deliverability rates can vary.

What problems is Reply solving and how is that benefiting you?

ReplyIO has provided an intuitive and efficient platform for managing our outreach efforts and marketing campaigns. With its user-friendly interface and comprehensive features, we can seamlessly create, automate, and track our marketing activities.

Mid Market (51-1000 emp.)
Sep 19, 2023
 Source
Overall Rating:
5.0
HS
Harry S.
Founder
Share
"Excellent tool for streamlining and automating workflows and processes."
What do you like best about Reply?

- Easy to use API. (Great documentation) The API was one of our top requirments to enable us to build the tool into our workflows. This has enabled us to fully automate end-to-end processes with connections to our internal line of business systems. - Great support. Queries always answered quickly and helpfully. - Analysis of email content for spam/junk signals.

What do you dislike about Reply?

Could do with a few more features in the base plan rather than having to pay for next plan up. Connecting Zoom accounts as an example.

What problems is Reply solving and how is that benefiting you?

Automating outreach to prospective clients. By handling outbound email automatically our users are saving hours of work on a weekly basis.

Small Business (50 or fewer emp.)
Sep 18, 2023
 Source
Overall Rating:
5.0
Jason M. H. avatar
Jason M. H.
Founder Startup / Small Business Advisor
Share
"Amazing sending platform for start ups small and mid size businesses"
What do you like best about Reply?

Reply is extremly helpful as it automates sales engagements. It's user-friendly and found it very easy to navigate as soon as I started using it. We were early adapters (more than 3 years ago) and used it at the SAME time as Outreach.io - Outreach was fantastic BUT - TOO (expensive, cumbersome, etc.) compared to the easy of use, simplicity and affordablility of Reply.io. If you are a SMBI would highly recommend reply.

What do you dislike about Reply?

None so far. All of my experience with Reply have been very helpful and manageable.

What problems is Reply solving and how is that benefiting you?

Email automation connected to Salesforce SFDC made simple and easy to use.

Small Business (50 or fewer emp.)
Sep 14, 2023
 Source
Overall Rating:
5.0
LE
Liza E.
Founder
Share
"Te easiest email campaigns set up & the best support team"
What do you like best about Reply?

- Setting up email campaigns is incredibly easy. The UI is intuitive and easy to understand. - The support team is always with you, answering really fast during the day and even at night - almost all the problems can be resolved in minutes - The system itself and the recommendations provided by the Reply team are really useful. They are always on your side and help your email campaigns to be successful. - Super detailed people and stats filters!

What do you dislike about Reply?

- There's still room for development when it comes to LinkedIn campaigns (adjustment of daily limits, cookie session refreshing, etc.). Waiting for further updates :) - It would be valuable to see a kind of log for communication with every prospect in People (what step of what sequence was sent and when, and what happened next, etc.)

What problems is Reply solving and how is that benefiting you?

Reply.io has simplified our email campaigns, solving problems and benefiting our business in significant ways. 1) Time Savings: It automates follow-ups, freeing up time for other tasks and improving our efficiency. 2) Better Email Delivery: Reply.io maintains our sender reputation, ensuring emails reach inboxes and reducing bounces and spam. 3) Efficient Lead Generation: Automated drip campaigns help generate and nurture leads, providing a steady flow of potential customers.

Small Business (50 or fewer emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great experience so far...."
What do you like best about Reply?

Quick response time from customer support to resolve any issues/ questions

What do you dislike about Reply?

It's a platform with a a lot of features but simple to use. Need a bit of time to get familiar but once you do, you are on a roll...

What problems is Reply solving and how is that benefiting you?

Saves time managing bulk emails Helps track success on customer campaigns

Small Business (50 or fewer emp.)
Sep 08, 2023
 Source
Overall Rating:
5.0
IG
Iñaki G.
Founder
Share
"Iñaki's review"
What do you like best about Reply?

What I like best is that I can create as many campaigns as I need so I can automate different processes of connecting with prospects. Also that I can see the performance analytics of my campaigns and that I can create AI drafts, which simplify tasks without loosing quality.

What do you dislike about Reply?

I think that the inbox can be improved in a couple of ways: 1.- Being able to filter the inbox by campaign can be awesome, but I didn't realize until just a couple of weeks ago that I was able to view it as a whole haha! 2.- On the People tab, I'd love to be able to click on the contact and also see the last email I sent, so I can either create an email with Jason AI or manually reply or send a follow up

What problems is Reply solving and how is that benefiting you?

Being able to create as many variations as I need in every step of the sequence is great, as it makes it feel more 'human' when reaching out to different people in the same company. Now, I can focus on finding leads, while Reply handles the rest—generating initial conversations, expanding the funnel, and increasing the potential ARR of my business.

Mid Market (51-1000 emp.)
Sep 06, 2023
 Source
Overall Rating:
5.0
Hayley S. avatar
Hayley S.
Director Of Marketing
Share
"Reply.io is an excellent Sales/Marketing Tool"
What do you like best about Reply?

I love how easy it is to deploy a new drip campaign. The platform is user friendly and reporting is very straightforward as well.

What do you dislike about Reply?

It would be nice to be able to alter the date of email sends after a campaign is deployed.

What problems is Reply solving and how is that benefiting you?

Reply helps us reach a large amount of prospects via drip campaigns, taking away the manual labor of reaching out to prospects and remembering to follow-up if they haven't responded. Reply has automated our sales process, cutting out hours of time for us.

Small Business (50 or fewer emp.)
Aug 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great tool that is easy to use and navigate!"
What do you like best about Reply?

I have used Reply.io for a few years to run email marketing campaigns for our outbound and inbound sales efforts. I really enjoy how user-friendly the tool is and how quickly new features are created. Reply.io is growing and adding more and more great features for sales and marketing campaigns. I found analytics super easy to make, navigate, and use. As well as creating content, analyzing its effectiveness, and monitoring the campaigns' overall performance. Great job, Reply.io! Keep it up!

What do you dislike about Reply?

It's even hard to say. I have had a few dislikes in the past (like lack of inbox, the ability to assign labels/categories for types of responses, or lack of LinkedIn automation). Still, all of these were either improved or created by this time. No complaints!

What problems is Reply solving and how is that benefiting you?

Create, run, and analyze sales engagement at all sales cycle stages