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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Sponsored
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 09, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 20, 2023
 Source
Overall Rating:
5.0
MR
Margarita R.
Marketing Manager
Share
"All needed features for your marketing campaigns in one platform."
What do you like best about Reply?

We've been searching for similar tool for a long time and Reply is the only tool which has everything you need in one platform: email search, unlimited sequences, different integrations.

What do you dislike about Reply?

Sometimes we face with some bugs, but customer support works quite quickly and all our problems have been solved immediately.

What problems is Reply solving and how is that benefiting you?

Reply has everything we need for our marketing. It allows us collect emails, create marketing campaigns.

Small Business (50 or fewer emp.)
Jan 17, 2023
 Source
Overall Rating:
5.0
AD
Anastasia D.
Marketing Manager
Share
"Efficient Email Marketing Tool with Great Customer Suport!"
What do you like best about Reply?

From all tools that we've tried Reply.io works the best. We have consistent flow of replies and instant and detailed answers from customer support, in case we have have some issues. The tool also has extra options to improve email deliverability and avoid spam folder.

What do you dislike about Reply?

Sometimes, Reply extension is stopped extracting emails because Linkedin notices this and blocks account. The rest works well.

What problems is Reply solving and how is that benefiting you?

It helps us gather emails of our potential customers from Linkedin profiles automatically, which saves us a lot of time on getting qualified leads.

Small Business (50 or fewer emp.)
Jan 16, 2023
 Source
Overall Rating:
5.0
KP
Kyle P.
Director Of Sales
Share
"Easy to use and great support/service"
What do you like best about Reply?

Really simple to use and get the hang of setting up sequences. The support has never let us down when we've had questions and as long as you stay in the standard limits, emails go out without an issue.

What do you dislike about Reply?

When you get to the point of having lots of sequences and different industries you're targeting, there could be some more automation but you want to manually be involved in those processes anyways so no real complaints.

What problems is Reply solving and how is that benefiting you?

Streamlining email automation and communication to prospects and clients. We've been able to quickly scale and only need one person to manage over a dozen email accounts.

Small Business (50 or fewer emp.)
Jan 13, 2023
 Source
Overall Rating:
5.0
JT
James T.
Senior Marketing Consultant
Share
"Excellent to save time and become more efficient!"
What do you like best about Reply?

Setting up sequences is easy and tracking everything makes the tool very effective.

What do you dislike about Reply?

I would like to add more than 25 contacts at a time from the DATA tool, that is awesome.

What problems is Reply solving and how is that benefiting you?

Automated email saves me time and provides me with a tool I can use daily.

Small Business (50 or fewer emp.)
Jan 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Customer Support"
What do you like best about Reply?

Reply.io's customer support is exemplary. They go above and beyond to ensure your success- everything from checking in to confirm your email deliverability rate is strong to helping you navigate the platform patiently.

What do you dislike about Reply?

Pricing could be a bit lower but still, a very competitive price compared to the market.

What problems is Reply solving and how is that benefiting you?

Reply ensures your cold emails get responses.

Small Business (50 or fewer emp.)
Jan 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great experience with the team and platform so far."
What do you like best about Reply?

The support is great. Every question I have is answered right away and with great detail.

What do you dislike about Reply?

More customizable sending schedules would be a bonus, but still a great product nevertheless.

What problems is Reply solving and how is that benefiting you?

I can manage sequences for my entire team in one place.

Small Business (50 or fewer emp.)
Jan 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Probably one of the best solutions for a scaling business within budget + awesome CS"
What do you like best about Reply?

Impressive Customer Service. Quick response and they go above and beyond.

What do you dislike about Reply?

Not as advanced as other high end outbound software solutions.

What problems is Reply solving and how is that benefiting you?

Allows me to launch automated outbound campaigns with multiple channels involved at a reasonable price (ideally for growing business that didn't get to enterprise size)

Small Business (50 or fewer emp.)
Jan 12, 2023
 Source
Overall Rating:
5.0
JB
John B.
Ceo
Share
"Generating new business leads without the effort"
What do you like best about Reply?

Very simple and intuative to use. Setting up a campaign can take just a few minutes once you have a list, then tracking the responses to the campaign is both simple and comprehensive.

What do you dislike about Reply?

I've learned to keep the numbers down in a sequence so that it works through the sequence quickly....with larger lists it can take weeks toget through the seqeunce

What problems is Reply solving and how is that benefiting you?

We used to make a lot of phone calls to try and generate new business, with reply we no longer have to do this as reply is effectively reaching to more people than we used to with phone calls, but without the effort

Small Business (50 or fewer emp.)
Jan 12, 2023
 Source
Overall Rating:
5.0
CH
Charlie H.
Business Operations Manager
Share
"Effortlessly game changing"
What do you like best about Reply?

Reply's drag and drop email sequences are genius. It's not only quick and easy to set up and edit later but the sequence steps Reply offer have improved our workflows. Everything is a lot simpler now.

What do you dislike about Reply?

I have to pay to verify email addresses in our database. Not a big deal as it's relatively inexpensive, but it would be nice if verification was built-in to sequencing itself.

What problems is Reply solving and how is that benefiting you?

We are benefiting wherever an email sequence is necessary. We use Reply for everything from email marketing to candidate experience and employee onboarding. There's more to Reply than sending emails, so other steps like Tasks, Phonecall or LinkedIn Message have enabled us to automate many different processes that require a variety of tools.

Small Business (50 or fewer emp.)
Jan 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reply.io has been instrumental in generating additional business"
What do you like best about Reply?

I love how reply.io gives you guidance while building a sequence to help you earn as many replies as possible.

What do you dislike about Reply?

I wish each linked account was capable of sending more emails per day.

What problems is Reply solving and how is that benefiting you?

It is helping us to revive old leads and turn them into new business during our industry's slowest time of year

Small Business (50 or fewer emp.)
Jan 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Solid email automation tool"
What do you like best about Reply?

Definitely, at the top of the list of similar tools we have tried. Easy interface with the ability to throttle sending limits, and the statistics are insightful.

What do you dislike about Reply?

It would be nice if the inbox refreshed faster or even had g-suite integrated into the platform. Using Reply for managing campaigns and then the inbox for follow-up is sometimes tedious.

What problems is Reply solving and how is that benefiting you?

Reply solves the volume of personalized emails we can send out in a day, along with managing the statistics in one place.

Small Business (50 or fewer emp.)
Jan 11, 2023
 Source
Overall Rating:
5.0
TW
Trevor W.
Manager, Partner Success
Share
"Accelerates our sales growth"
What do you like best about Reply?

I like the simplicity of setting up campaigns. It enables me to stay on top of my top leads with the convenience of replying to responses right in my gmail. The salesforce integration is also clutch.

What do you dislike about Reply?

The only downside is that the only trigger for keeping a lead in a campaign is "if no reply." It would be awesome to have a few other triggers that can route people into subsequent campaigns based on the type of reply. Perhaps this could be done with a gmail integration that allows you to tag an email response to route it to the campaign of your choice.

What problems is Reply solving and how is that benefiting you?

We have a lean sales team, so we don't always have the bandwidth to stay on top of leads that don't raise their hand. Reply allows us to nurture leads easily, and the tool is easy to retool as business needs change (as they often do in startups).

Small Business (50 or fewer emp.)
Jan 10, 2023
 Source
Overall Rating:
5.0
NJ
Nico J.
Ceo
Share
"Reply.io is by far the best sales automation tool for S&M Businesses!"
What do you like best about Reply?

First of all, customer support is out of this world! I've never experienced this before. Secondly, it is the most feature packed SAT i know. The UE & UX ist great! Native integration to our CRM (Close.com) is also a killer feature.

What do you dislike about Reply?

LinkedIn Automation is not yet fully automated (or at least, I didn't figure it out)

What problems is Reply solving and how is that benefiting you?

LeadGen Automation.

Small Business (50 or fewer emp.)
Jan 10, 2023
 Source
Overall Rating:
5.0
RK
Robert K.
Principal
Share
"Solid Platform with Strong On-boarding and Very Responsive Support"
What do you like best about Reply?

-the on-boarding was very helpful, as I had no previous experience running e-mail campaigns -the technical support is always there and gets the job done — they are very responsive and kind -the business is always adding features

What do you dislike about Reply?

-there are occasional brief instances where a particular feature will go down, but these have been quite few and far between of late; the platform's reliability is much improved

What problems is Reply solving and how is that benefiting you?

-simply put, I could not run my operation with reply.io — it would be far too cumbersome a task to manage e-mail sequences manually

Small Business (50 or fewer emp.)
Jan 10, 2023
 Source
Overall Rating:
5.0
AA
Adeel A.
Business Development Manager
Share
"Best Tool For Cold Outreach"
What do you like best about Reply?

Everything about reply.io is impressive. Especially the GTP-3 integrated while crafting your cold email templates. AI used at the back end is unique, which also shows insights that you would be likely able to receive a response.

What do you dislike about Reply?

Reply.io recently launched a Data extraction segment with the option of selecting Valid Emails only. Although this feature is not publically available, we were among the few folks who had the opportunity to use its BETA version. Unfortunately, the data is pretty old and invalid also for the emails which are supposed to be VALID.

What problems is Reply solving and how is that benefiting you?

Reply is solving a massive problem. Making sure that your cold email lands in your prospect's email inbox. Reply.io sent emails usually in a batch so that it doesn't look robotic and streamlines the outreach.

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
FF
Fede F.
Sdr
Share
"Best platform ever"
What do you like best about Reply?

It is incredibly intuitive and complete. I don't know of another platform that better solves everything related to digital business.

What do you dislike about Reply?

The TASK tool could be more complete, allowing the use of some type of popup alert

What problems is Reply solving and how is that benefiting you?

With reply I can measure the performance of all my copies without having to use another tool, thanks to the STATS section

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
US
Umair S.
Business Development Executive
Share
"The Best Sales Intelligence Tool"
What do you like best about Reply?

The statistics that Reply shows, its validation method, and all the features have been pretty helpful in getting a successful result out of my campaign. Its been a good experience using Reply so far.

What do you dislike about Reply?

Well, at the start, I found Reply a bit confusing to manage my Mass Email campaigns because of the complicated time scheduling process that this software offers. But then, after a few demo sessions with the Customer Success Manager assigned to my account, I understood how Reply works. From that moment onwards, it has been a great experience using Reply.

What problems is Reply solving and how is that benefiting you?

Reply has been the all-in-one tool for me to run my sales campaign. I was able to extract prospect emails, validate them and also send emails using multiple sequences running smoothly at the same time. It helped me save both time of running the campaign and the cost that it helped me save by providing all necessary functions in one place.

Small Business (50 or fewer emp.)
Dec 17, 2022
 Source
Overall Rating:
5.0
SD
Suman D.
Ceo And Managing Partner
Share
"Reply is great for small teams who want a bang for their buck"
What do you like best about Reply?

Having the support of an expert reply insider was invaluable to us.

What do you dislike about Reply?

Occasional bugs in the system. However not a big issue.

What problems is Reply solving and how is that benefiting you?

Sourcing is where we have used it the most. Outreach is great using reply.

Small Business (50 or fewer emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
А.
Александр .
Ceo
Share
"If you need a machine for lead generation, this is a very good choice."
What do you like best about Reply?

I like the way the messaging mechanism works, there are several channels. The email parsing function also helps. Also a very cool feature to create messages with AI, which has recently appeared - a great thing, very helpful

What do you dislike about Reply?

It is not always possible to get the addresses from Linkedin, but this is compensated by the ability to send a message directly to Linkedin. Everything else suits me fine

What problems is Reply solving and how is that benefiting you?

I use this service as a lead generation machine from Linkedin.

Small Business (50 or fewer emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
AY
Andrew Y.
Ceo
Share
"Great tool for email outreach campaigns"
What do you like best about Reply?

There are so many options and settings that help to set up the best-ever outreach campaign. Detailed reporting and integrations with different CRMs. ULTRA fast and responsive support. The quality check tool for the email content helps to review and polish email sequences. I like the email finder plugin that works perfectly. The email validation tool is excellent. Time zone scheduling and USA holidays option help to avoid sending emails. Different simultaneous campaigns for other regions and divided by different ideal client profiles.

What do you dislike about Reply?

Many options follow more time to set up the first campaign. It would be better to have initial experience in email outbound automation before starting with the Reply.

What problems is Reply solving and how is that benefiting you?

Great way to reach decision makers. I like the email finding plugin. Using the Reply I am saving time for my email automation workflow. The email content looks personal and has great personalization.

Small Business (50 or fewer emp.)
Dec 09, 2022
 Source
Overall Rating:
5.0
CG
Cal G.
Cep
Share
"Reliable, Easy to use, Fair Price"
What do you like best about Reply?

I recently started using the Reply.io sales engagement platform and I'm so glad I did. It's reliable, easy to use and fairly priced. It's helped me automate my sales process and save time. I'm able to contact potential customers quickly, track my emails and even get real-time reports on how my campaigns are performing. I highly recommend Reply.io for anyone who wants to streamline their sales process.

What do you dislike about Reply?

I have not had any issues using the platform or with support.

What problems is Reply solving and how is that benefiting you?

It is an easy-to-use sales engagement platform for email, calls and linkedin

Small Business (50 or fewer emp.)
Dec 08, 2022
 Source
Overall Rating:
5.0
DC
Daria C.
Client Success Manager
Share
"Great intuitive outreach tool!"
What do you like best about Reply?

Reply helps to optimise the outreach campaigns, very easy to use and the interface is very nice.

What do you dislike about Reply?

That I can't track multiple links/clicks within the one email.

What problems is Reply solving and how is that benefiting you?

I need to run many campaigns at once, and it works seamlessly with this tool.

Small Business (50 or fewer emp.)
Dec 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best platform for cold email outreach. Period."
What do you like best about Reply?

Reply has first-in-class features and analytics that drive results for my business. I appreciate the simplicity and excellent client service.

What do you dislike about Reply?

The only downside is the cost, especially when you begin adding more than 3 email accounts. It's more than worth it, however.

What problems is Reply solving and how is that benefiting you?

Cold email outreach remains an incredibly effective channel for new client prospecting, but most automated platforms are clunky and not user friendly. Reply is neither of these things.

Small Business (50 or fewer emp.)
Dec 07, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Such a clever tool"
What do you like best about Reply?

The automation of the daily communication of salespeople. Made my life so much easier and I have so much more time to focus on other important tasks.

What do you dislike about Reply?

The profile of each contact's activity is a bit difficult to read. It feels cramped up and I miss some of the important information due to the ease of use of it.

What problems is Reply solving and how is that benefiting you?

Reply is solving so many of the repetitive tasks we do daily. Writing a sequence of perfectly crafted emails ensures that every touch point with contacts is well thought through.

Mid Market (51-1000 emp.)
Dec 06, 2022
 Source
Overall Rating:
5.0
Sofia T. avatar
Sofia T.
Outreach Specialist
Share
"All-in-one outreach platform with wonderful support!"
What do you like best about Reply?

Reply is surprisingly easy to get used to. Once you enter it, you understand almost all of the things intuitively. If any problems arise, there are plenty of helpful articles in Reply's Support Center. Moreover, it's always possible to talk to a person through a bot right in your Reply account. Support usually replies in 4 minutes providing screenshots and valuable pieces of advice that are 100% likely to solve your problem. They also update you and follow up on the issues mentioned. As for the features, I love how Reply helps to write smooth email copies using AI and personalize them with custom fields, so you won't have to spend hours tweaking every email. The platform also saves all the necessary information about email campaigns which you can transform into custom reports and see whether your efforts are successful. It also comes in handy that Reply stores email replies, so they are easily accessible, and there is no need to waste time looking for them in your inbox.

What do you dislike about Reply?

1. I wish there were an option in Reply reports to check the opens and replies rates in percentages to check the growth over time. Now the reports show only the count of replies and opens of the emails. 2. It would be cool if email steps had an autosave. Sometimes the page accidentally reloads, and all the text wipes off if the "Save" button isn't clicked.

What problems is Reply solving and how is that benefiting you?

Reply lets you handle cold outreach smoothly and save hours of additional work. You can save time by launching an email campaign with separate steps when you have to reach many people. So in case some of them won't reply, the follow-ups are handled automatically. Reply also has an in-house email validation feature. Validating emails reduces the bounce rate so your sender reputation has bonus points. The platform is also used for monitoring statistics and preparing campaign reports. It's an incredible tool for saving hours of outreach work a week!

Small Business (50 or fewer emp.)
Dec 05, 2022
 Source
Overall Rating:
5.0
KM
Kostiantyn M.
Ceo
Share
"Great support, high reliability, easy to ust"
What do you like best about Reply?

Reply has a fast process to set up campaigns and provides enough tools to get insights from data. It puts your sales automation on the next level. We increased our capacity five times with Reply. We are getting more warm leads due to campaigns we run through Reply. Great software.

What do you dislike about Reply?

Reply has excellent support, so even if smth is not clear in the software, they are always open to help you. Reply can solve any issue you have with your marketing campaigns!

What problems is Reply solving and how is that benefiting you?

We run fundraising campaigns via Reply. It helps us automate outreach to potential leads and craft our sales approaches that boost our conversion and results in general.

Mid Market (51-1000 emp.)
Dec 01, 2022
 Source
Overall Rating:
5.0
WW
Wiro W.
Business Development Manager
Share
"Great Product"
What do you like best about Reply?

I really like the user interface and the dashboards to track metrics. The customer service is also very helpful (average response time is 4min)!

What do you dislike about Reply?

Automated texting could use some improvements. The service uses a third party (Twilio) and therefore you cannot track metrics on the dashboard

What problems is Reply solving and how is that benefiting you?

Automated emails and folow ups are fantastic. Reply.io keeps all your contacts stored too so you can effortlessly track which accounts need the most attention

Small Business (50 or fewer emp.)
Dec 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Helpful tool, prompt support"
What do you like best about Reply?

We're a small team, and Reply helps us punch above our weight when it comes to outreach. Reply has allowed us to tweak our hiring forecasting because it saves us that many hours/week.

What do you dislike about Reply?

While the LinkedIn email tool can be quite helpful, it doesn't always find emails (or correct ones). Also, sometimes it incorrectly identifies a response as interested/not interested, but we stay on top of that manually.

What problems is Reply solving and how is that benefiting you?

Our main problem is not having enough bandwidth to stay on top of consistent outreach - Reply does a great job helping us there.

Small Business (50 or fewer emp.)
Dec 01, 2022
 Source
Overall Rating:
5.0
AQ
Andrew Q.
Owner
Share
"Great Functionality for Prospecting"
What do you like best about Reply?

Very easy to use. Able to launch campaign in minutes.

What do you dislike about Reply?

I wish it could send more emails daily than 200 per email address

What problems is Reply solving and how is that benefiting you?

We have a limited sales team and need to reach thousands of customers weekly. Reply let's us do that on a personalized level by clicking a few buttons.

Mid Market (51-1000 emp.)
Dec 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great option for scaling outbound teams"
What do you like best about Reply?

Creating sequences, setting up automations, integrating with Hubspot, the ease of A/B testing, and the superb level of customer service. We are a small account by most SaaS standards, however we were treated as a larger account. We got personal support to set up our account rather than just a website to review. There are safeguards built into the tool that ensures that our domains are not at risk of becoming spam.

What do you dislike about Reply?

There are more additional charges than I'd like. In order to get calling integrated with our account we must maintain a certain amount in our "wallet". This is a small dislike and will most likely be a non-issue once we get up and running.

What problems is Reply solving and how is that benefiting you?

Reply has created a solution for my team to be able to prospect at scale without wasting our selling time. The automations and safeguards ensure that we are operating efficiently.