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Similarweb
4.5
(975)
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Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

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What Similarweb is best for?
How does Similarweb compare to Serpstat?
What are the pros and cons of Similarweb?
Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 12, 2024
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
May 31, 2023
 Source
Overall Rating:
5.0
SS
Sandeep S.
Founder
Share
"Digital Marketer"
What do you like best about Similarweb?

Similarweb is a comprehensive market intelligence platform that offers valuable insights into website traffic, audience behavior, and online marketing strategies. It provides marketers with a wealth of data and analytics, allowing them to gain a deeper understanding of their own website's performance as well as their competitors' activities

What do you dislike about Similarweb?

I don't think write now Similar Web has any bad or dislike thing. Its one of the best tool write now for the marketers.

What problems is Similarweb solving and how is that benefiting you?

Competitor analysis: Similarweb allows users to gain insights into their competitors' online strategies, including traffic sources, audience demographics, and marketing channels. This information helps marketers understand their competitive landscape, identify areas of opportunity, and make data-driven decisions to stay ahead in the market. Market research: Similarweb provides valuable data and analytics about specific industries or market segments. This information helps businesses understand market trends, consumer behavior, and the competitive landscape. It enables marketers to develop effective marketing strategies, target the right audience, and optimize their digital campaigns. Performance tracking: Similarweb offers website performance metrics and benchmarking tools. Marketers can monitor their website's traffic, engagement, and conversions over time. By tracking and analyzing these metrics, marketers can identify areas for improvement, optimize their marketing efforts, and drive better results. Advertising insights: Similarweb provides data on online advertising, including ad spend, ad networks, and ad creatives. This information allows marketers to analyze their own advertising performance and benchmark it against competitors. It helps them make informed decisions about their ad campaigns, allocate budgets effectively, and optimize their ad placements.

Enterprise (> 1000 emp.)
May 18, 2023
 Source
Overall Rating:
5.0
Alicja K. avatar
Alicja K.
Marketplace Specialist
Share
"Similarweb is a great tool and allows you to analyze a variety of data."
What do you like best about Similarweb?

The big advantage is the clear interface and ease of use. As well as the ability to acquire and analyze various data online. It is definitely worth using within the e-Commerce industry.

What do you dislike about Similarweb?

The only one thing I dislike is of course pricing! ;)

What problems is Similarweb solving and how is that benefiting you?

In the case of e-commerce sales platforms, we have the ability to track actual data about users who enter these platforms. Thanks to this, we can compare sales platforms.

Enterprise (> 1000 emp.)
May 10, 2023
 Source
Overall Rating:
5.0
RG
Robert G.
Founder
Share
"Great tool for everybody in digital world"
What do you like best about Similarweb?

The best thing about Similarweb is the ease of use of this tool. If you are a numbers person, you can get very detailed information, but if you prefer charts, the tool also gives you that option.

What do you dislike about Similarweb?

Similarweb's greatest weakness is its greatest strength, which is the complexity of the tool. You can monitor so many things that it is sometimes difficult to find what you are looking for at first.

What problems is Similarweb solving and how is that benefiting you?

Similarweb gives me insight into past and current market trends. It also provides me with an additional source of information to summarise my activities in the digital world.

Mid Market (51-1000 emp.)
May 08, 2023
 Source
Overall Rating:
5.0
BM
Ben M.
Founder
Share
"Fantastic tool to discover partnership opportunities"
What do you like best about Similarweb?

Being able to see top affiliate partners being referred to our competitors is very valuable. In addition, it's a great tool to discover adnetworks not only in the US but across the world

What do you dislike about Similarweb?

There are lots of addons which cost more. The ability to add additional geos at no extra cost would be appreciated.

What problems is Similarweb solving and how is that benefiting you?

- Discovering new partnerships with affilates/ ad networks. - Seeing how we rank to our competitors. - Seasonal changes across multiple industries

Small Business (50 or fewer emp.)
May 07, 2023
 Source
Overall Rating:
5.0
VS
Viktoria S.
Founder
Share
"Similarweb used from a Marketing student at the number 1 university for Marketing in the UK."
What do you like best about Similarweb?

What I found most helpful about Similarweb, after working with it for almost a year now, is the easy navigation between the different pages and the insights you can gain and use for a variety of research purposes.

What do you dislike about Similarweb?

Limited coverage: Similarweb may not track data for all websites, especially smaller or less popular ones. This means that its data may not be representative of the entire web.

What problems is Similarweb solving and how is that benefiting you?

Similarweb helps me a lot when I run competitors analysis as well as understanding website traffic. It helps me identify areas where my given companies are lagging behind and opportunities for improvement.

Mid Market (51-1000 emp.)
May 05, 2023
 Source
Overall Rating:
5.0
SD
Saurabh D.
Founder
Share
"SimilarWeb review"
What do you like best about Similarweb?

Comparing competitor website traffic by creating different segments.The information at a channel level is very helpful in building strategies.

What do you dislike about Similarweb?

There is no easy way to create segment in SimilarWeb. It has to be done each time and is a time consuming activity.

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb is helping us understand our online presence amongst the competitors as well as to compare the performance against our competitors. The data helps us design our SEO strategy.

Small Business (50 or fewer emp.)
May 05, 2023
 Source
Overall Rating:
5.0
Jonathan W. avatar
Jonathan W.
Publisher Development Manager
Share
"It does what is says it does."
What do you like best about Similarweb?

Similarweb is a reliable way to collect engagement and audience demographic data and effortlessly share it with our CRM.

What do you dislike about Similarweb?

No real complaints. Well, the contact research tool could have been better.

What problems is Similarweb solving and how is that benefiting you?

We need data on publisher visitor engagement and visitor demographics. It provides that information as expected an extremely usable way.

Mid Market (51-1000 emp.)
May 04, 2023
 Source
Overall Rating:
5.0
FT
Filipe T.
Founder
Share
"Targeting our ICP has never been easier"
What do you like best about Similarweb?

The website traffic feature is a must-have for us. Also, Similarweb has the most intuitive tool to prospect based on industry. The latest update even suggests you similar industries you might have missed out on your manual search.

What do you dislike about Similarweb?

I'd appreciate it if we could have better matches with regard to direct competitors of companies we're looking into. If you know you can cater to a specific entity, it makes sense to try and find out their direct competitors because most likely, they'll have the same needs.

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb helps us to better identify companies that match our ICP. Their advanced filters and extensive global database allow us to always have a fresh base of accounts to prospect.

Mid Market (51-1000 emp.)
May 04, 2023
 Source
Overall Rating:
5.0
PW
Peter W.
Founder
Share
"Excellent tool. Invaluable once you learn everything that you can get from it."
What do you like best about Similarweb?

By far the most thorough data set out there for the purposes of understanding how people browse the web. As someone who works in digital marketing strategy, it is an extremely valuable resource for understanding how my clients benchmark against the industry, what their competitors are doing, researching new opportunities and providing insights that simply aren't available anywhere else. The UI is simple and reliable, there are always new features being released and the customer support we receive is very strong (with regular training sessions being offered to our agency).

What do you dislike about Similarweb?

My only complaint is that some of the media spend data is innaccurate and really shouldn't be trusted. I understand that this is extremely hard to model, and honestly think they should just remove this section as I've seen colleagues lose trust in the entire tool because of the innaccuracy of this data.

What problems is Similarweb solving and how is that benefiting you?

Understanding how our clients are performing compared to their industry, understanding industry trends overall, and getting insights and providing recommendations based on what competitors are doing (e.g. search terms they show for, distribution of channels etc.).

Small Business (50 or fewer emp.)
May 04, 2023
 Source
Overall Rating:
5.0
John M. avatar
John M.
Owner, General Manager
Share
"Valuable and Actionable Data"
What do you like best about Similarweb?

Setup was easy and I was able to start finding actionable data about my site and my competition within minutes of getting into my account.

What do you dislike about Similarweb?

When comparing my company to the competition, many reports show data at the industry level, when I would like that same report to show each company in the industry's data. You can only do so by exporting the data and creating reports in Excel or another program.

What problems is Similarweb solving and how is that benefiting you?

Understanding how our company is trending vs the competitor companies individually as well as an industry vertical. Being able to see which websites are producing traffic and for which of our competitors is quite helpful.

Enterprise (> 1000 emp.)
May 03, 2023
 Source
Overall Rating:
5.0
Vikram S. avatar
Vikram S.
Agm
Share
"Highly Accurate insights"
What do you like best about Similarweb?

UI is easy to use, covers most of the publishers.

What do you dislike about Similarweb?

It shou;d show text and video metrix separately.

What problems is Similarweb solving and how is that benefiting you?

Its helping with competitor's insights on section pages.

Mid Market (51-1000 emp.)
May 03, 2023
 Source
Overall Rating:
5.0
AM
Adam M.
Founder
Share
"Similarweb allows you to gain a competitive advantage"
What do you like best about Similarweb?

Similarweb allows you to gain a competitive advantage by providing you with detailed information about your competitors' online activities, including their website traffic, search engine rankings, social media presence, and advertising campaigns. This information can be used to optimize your own online marketing strategies.

What do you dislike about Similarweb?

It can be overwhelming or difficult to use for users who are not familiar with digital market intelligence tools. Similarweb provides a wide range of features and data points, which can be overwhelming for users who are new to the platform or who do not have a strong background in online marketing or analytics.

What problems is Similarweb solving and how is that benefiting you?

As a Risk Manager for a payments company, Similarweb can be used to monitor incoming and outgoing traffic to detect any potential involvement with countries that are listed by the Financial Action Task Force (FATF).

Mid Market (51-1000 emp.)
May 03, 2023
 Source
Overall Rating:
5.0
GA
Gregory A.
Founder
Share
"Strength of the products in other markets"
What do you like best about Similarweb?

I like that the product is a complete suite of data that is more or the same as our accurate internal data. The interior features many which work for me and my team. I am particularly interested in a full-stack vp of marketing.

What do you dislike about Similarweb?

I wish there were a pre-done dashboard for comparison, especially looking at micro-segments vs. merely having a suite to mine data. I want to do competitive analysis simply by pressing a button. Having to do things manually is a bit challenging and time consuming. Being unable to analyse folders is also a challenge with SW.

What problems is Similarweb solving and how is that benefiting you?

Competitive analysis in a competitive industry gives me a reasonably accurate reflection. That's the most effective way to analyze my competitors, but it does better with a few pre-done templates for analysis without all the manual stuff.

Mid Market (51-1000 emp.)
May 02, 2023
 Source
Overall Rating:
5.0
MJ
Marcin J.
Founder
Share
"Similarweb helps to track and undestand what's going on the market"
What do you like best about Similarweb?

There are not many digital tools for tracking, especially in the field of search (keywords). Everyone can easily find out how the brand performs among competitors.

What do you dislike about Similarweb?

I'm waiting for further development, mainly apps and SMART TV as a part of the universe. As a consequence, currently, Similarweb covers only a part of the market. I'm working for video industry so every screen is very relevant.

What problems is Similarweb solving and how is that benefiting you?

Similarweb is very helpful in teaching how to use and interpret data. Additionally, Similarweb is improving its market intelligence giving a wide range of reports, analyses, webinars etc.

Small Business (50 or fewer emp.)
May 02, 2023
 Source
Overall Rating:
5.0
RH
Roy H.
Founder
Share
"A great way of getting insights on companies"
What do you like best about Similarweb?

Getting info if I should reach out to a company or not

What do you dislike about Similarweb?

The info is never accurate so it's always far away from the reality.

What problems is Similarweb solving and how is that benefiting you?

Not sure, but I am benefiting from it in a way for me to know if I could reach out to a company or not if it's big enough for me.

Small Business (50 or fewer emp.)
May 02, 2023
 Source
Overall Rating:
5.0
KC
Kase C.
Founder
Share
"The tool we need to shorten the competitor gap and reduce the learning curve."
What do you like best about Similarweb?

Hands down competitor analysis. It's worth the price to have a clear picture of what your competitors and your industry are doing. Keeps us informed on what trends are emerging and how to stay ahead of the curve.

What do you dislike about Similarweb?

We use both SEMRush and Similarweb. We have fully transferred our workflow to Similarweb. The hands on training has been great but we still need to find time to make the full transition.

What problems is Similarweb solving and how is that benefiting you?

We mainly use Similarweb for Competitive Intelligence and Industry Analysis. The industry analysis helps us with our product development and the Ad Intelligence helps the creative dept with image creation.

Enterprise (> 1000 emp.)
May 02, 2023
 Source
Overall Rating:
5.0
CT
Crystal T.
Founder
Share
"Great Insights from Similar Web"
What do you like best about Similarweb?

Competitor Analysis Seach Market shares Website Analysis

What do you dislike about Similarweb?

Not able to download all the data in the dashboards in Competitor analysis

What problems is Similarweb solving and how is that benefiting you?

Providing insights to what where we winning and how to differentiate ourselves from our competitors, give us a competitive edge

Enterprise (> 1000 emp.)
May 02, 2023
 Source
Overall Rating:
5.0
KM
Kevin M.
Sr Dir Ecommerce
Share
"Great Tool for Assessing the Competitive Landscape"
What do you like best about Similarweb?

We were searching for an easy-to-use tool that would assist us in assessing the competitive landscape of our business in terms of activities - Traffic volumes, digital marketing, social media, etc. Also very good for paid search campaign development. The team has found the tool to be very beneficial and insightful.

What do you dislike about Similarweb?

We wish we were able to dive a little deeper into some of the metrics.

What problems is Similarweb solving and how is that benefiting you?

Providing insights into competitor activities which assists us in developing our marketing startegies.

Mid Market (51-1000 emp.)
Apr 21, 2023
 Source
Overall Rating:
5.0
CS
Chanpreet S.
Founder
Share
"SImilarweb is a great tool for competition research and SEO"
What do you like best about Similarweb?

The reports and drilldown in Similarweb are helpful in figuring out where the competition has an advantage and also where we can improve.

What do you dislike about Similarweb?

Most useful reports are still available for Desktop platform only. Mobile and overall reports will be very useful.

What problems is Similarweb solving and how is that benefiting you?

SImilarweb helps us fill gaps in understanding of the changes in traffic trends and content preferences of users across the industry and our competition groups.

Mid Market (51-1000 emp.)
Apr 07, 2023
 Source
Overall Rating:
5.0
AL
Aaron L.
Seo Specialist
Share
"Extremely useful tool for marketing analysis and search engine optimization!"
What do you like best about Similarweb?

The best feature of Similarweb is being able to deep dive into competitors and how they are performing across different marketing channels. It gives a unique insight that is really helpful in measuring and laying out the landscape.

What do you dislike about Similarweb?

It's hard to find anything to dislike about this tool, but there are some features that haven't been fully developed to include both mobile and desktop traffic so a user is forced to analyze them separately, whereas other features offer a view of aggregate (both desktop and mobile combined).

What problems is Similarweb solving and how is that benefiting you?

Similarweb is solving many problems including but not limited to analyzing a web properties search visibility, comparing and contrasting competitor performance, and benchmarking industry performance online.

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