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Xola Reviews: 4.5/5 — Highly Rated
Xola is a cloud-based, end-to-end booking, reservation, distribution and marketing platform built for tour, activity, attraction, and experience operators. It enables operators to manage bookings via website, phone, walk-ups, and resellers/OTAs; handle scheduling, pricing variations, inventory, staff/guide and resource management; send automated communications; run promotions and remarketing; connect to external platforms; run analytics and reporting; manage packages and gift offers; support web-checkout, point-of-sale, mobile/tablet apps, and more.
| Company | Xola |
|---|---|
| Year founded | 2011 |
| Company size | 51-200 employees |
| Headquarters | San Francisco, California, USA |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, Knowledge Base, Phone Support |
| Training | Documentation, Videos |
| Languages | English |
Xola Pros and Cons
- Full feature set covering booking, scheduling, inventory, staff management, packages and marketing.
- Transaction-fee model (no subscription) can reduce upfront cost for seasonal operators.
- Strong integrations with OTAs, waivers, payments and marketing tools.
- Flexible pricing rules for public/private experiences and packages.
- REST API, sandbox and webhooks for custom integrations.
- Transaction-fee model (percent + fixed) may be more expensive for high-volume operators.
- Published rates vary and are unclear for non-U.S. geographies.
- Some features (e.g., barcode/ticket scanning, hardware maturity) have limited/unclear documentation.
- No published subscription tiers or freemium; many pricing details require contacting sales.
Compare Xola with other popular tools in the same category.
This system is so simple that there is no need for training!
It took a little time to be able to retrieve the reports that I would like however if the report doesn't exist, all I had to do is ask and they find a way to implement it. I am currently 100% satisfied with the reporting features of this system.
The benefits include an increase in attendance with online registration.
Xola works extremely well for quick interactions. I appreciate how straight-forward its layout is and how simple exploration can explain most of its services, making it easy to learn.
The subcategories can sometimes be difficult to find, as most things are the same font and size and can hide within each other.
Xola has been great for creating a quick check-in system that works for a heavily-trafficked sales floor. It ensures people don't wait at the register too long by providing quick access to reservations.
The front end of Xola has a very clean, user friendly design. This lets my customers navigate it with ease and without confusion. The back end is very easy to use as well. Populating financial reports & graphics for a quick reference, a simple booking process, and a great credit card processing rate are all reasons that we love Xola. Xola is also constantly updating their product, so it just keeps getting better with time.
Escape Rooms are a new industry that online booking systems are just now breaking into, so a particular feature may not be available just yet. BUT...Xola is continually updating their product and has amazing customer service. There are a few user interface items that I wish were present on the front side, but nothing that takes away from the overall user's experience.
Ease of use for my customers and staff. Less confusion on my website interface. Easier to train my staff on how to use the software. I get very few calls any longer from customers about the reservation process on my website due to Xola. It is a very clean interface that is simple to use.
We own a few bike bar companies indifferent markets. We have used Cola for 5 years and my experience has been awesome. The software is easy to use and affordable. The staff knows there stuff and is happy to help with problem solving.
Nothing! This software works great!!! I am not super tech savvy, and I can control multiple markets from phone.
Booing software for bike bars. Patio crawler, and bicycle rentals. This software save my managers and myself countless hours per week.
Xola excels in five(!) areas which no other online booking platform has been able to tackle simultaneously: 1) Ease of use. It is extremely simple to use. First day on the job employees have been able to get a good handle on the backend in as little as an hour. 2) Xola is powerful and flexible. You can customize it heavily to fit your business. You won't get boxed into changing how you operate simply because the software doesn't fit your model. 3) It's a great value. Look at the competitors pricing, they can't match Xola's rate. Not even close. 4.) Excellent support. Live support is right there whenever you have a question. 5) They are constantly updating their product. Too many times I've been pitched software and only to discover that it hasn't been updated in months. Xola is frequently adding features.
It sounds like the app isn't perfect, but with my business we never have a need for the app so that hasn't been an issue. The waiver integration with SmartWaiver is decent but wasn't as powerful as I was hoping it would be. Looks like nobody in the reservation software has had a knockout solution for auto tagging waivers to bookings.
We weren't as automated and streamlined as we are now prior to Xola. Booking a trip was cumbersome, for both the guest and office staff, and Xola has remedied that.
Customers are kept on our website during the booking process, automatic customer emails save us a ton of time in the office, ease of creating custom discounts and coupon codes, ability to run software on multiple websites.
Cannot create custom/private trips, which is a bummer when we have large groups who want to book individually.
Customer management, office efficiencies (auto emails), and customer communication.
Easy for my customers to book through my website, interface is easy for me to navigate, cost is competitive and so far has been totally worth it for me
Haven't found anything unhelpful about xola
I do almost everything at my company and xola has freed up huge amounts of my time, especially in making sales and organizing my guests.
-Backend staff find it to be very intuitive; simply clean software -Customer checkout process is seamless, our online bookings reflect this -Customer support from Xola is timely and reliable
-We are still waiting on a few small features to be developed, but they said they are already working on these (they were not barriers for us to use the system though)
Xola helps solve our need to take online bookings, handle our bookings from distribution partners and increase our online reviews.
Cannot recommend it enough. Out of the many software services we use as a business, Xola is the one we are most impressed by, is useful for us to collect and manage all bookings from a single platform with really low commision rates. So far we enjoy it a lot. It is great to manage all our events at one place and accept bookings from all online distribution channels that we are present
Smartwaiver is an outdated unreliable software that we are forced to use. Anyone who took a little time would out them out of business. App on Android can be a bit buggy and frustrating - not a deal breaker. Sometimes you may have to click buttons a bunch before it responds or have to shut it down and reload it
Unrecognized charges
It works well with our Website and other Escape Rooms use Xola.
The app could be a lot better. And usage with Stripe M2 to work better and more efficient
Using Striper M2 with iphone and ipad. Like the reports and quick links from dashboard.
Software is professional in design and function. We love having 24/7 support.
We wish there was an option to pay per month rather than a percentage added per booking.
It makes it easier for our customers to book without us online.
XOLA's online platform is super customer friendly. It's dramatically increased our online bookings and at the same time significantly reduced incoming calls.
The Instore platform could use some enhancements so that speed of service could be quicker for checkout.
We are a Family Entertainment Venue. XOLA has increased our online party and group reservations considerably since we switched over.
LOVED the clean look and color scheme! The front-end was super intuitive and easy for guests to understand!
Sometimes financial transactions could get a little messy and hard to correct. It would also be nice to be able to edit individual tours on the back-end instead of having to adjust the entire schedule. I think they have since added color coding but it would be nice to be able to adjust the color of each tour individually!
Booking tours. Guests can book themselves from the website and we can manage tours from the back end. Overall, it is easy for staff and guests to use.
It has a consistent appearance across different tablets and computing devices.
It checks in people automatically when purchasing tickets for a nearby time slot. This gets very confusing during busy times when we ask people to return precisely at their time.
Having a clear view of our reservations on the easy to read interface is beneficial to planning and preparing for busy periods of time.
Xola is very easy to manage tour reservations and collect payment from clients.
Modifying reservations or changing bookings in the field is challenging
We’re able to plan our events more easily and manage payment collection efficiently
The on demand, 24/7 live customer service chat is INCREDIBLE. Every problem is solved very quickly. In addition, we have a very complex business to book for - Xola was the only one who utilized equipment the way we needed to book.
The apps are terribly glitchy. There's no admin override for booking. No ability to create receipts after the fact.
With our unique situation. Xola handles our bookings with ease. After two years we are very happy with them.
XOLA is easy to learn and use. Also, Xola has a dedicated staff 24-hours a day that is always available and helpful.
Although we dont pay for it, the customers do, and we have been asked by customers why they have to pay for our registration (operating) costs. Perhaps a cheaper cost to customers would alleviate this opinion.
So many- just basic registration, organization, client info, client contact and LOVE the quick way to message all clients on a trip at once within XOLA.
Easy to use. Customer service is top-notch and always available. Has some glitches from time to time but they are quick to locate and resolve it.
Not much. Just hate waiting for features ha. Which is a good thing!
Easy booking flows. Integration with 3rd party apps and the type of apps is growing. Customer service is always available. Not many companies do that a the processor platform.
Xola has always been responsive, helped address our main needs and pain points, and continued to add most of the features we need to successfully run our business. It has a better price point than FareHarbor or Peek.
There are some features and necessary components that are vital to us being able to efficiently and productively accomplish our goals. These are still missing after repeated promises that they would be added.
We have been able to centralize all booking needs and create a simple checkout process that is user-friendly resulting in a more stream-lined process and a solid revenue stream.
Xola is a dynamic platform that is always adapting and adding new features. It works to create integrations and add different tools that can be beneficial to its users. They communicate these new features, and allow beta testing that lets you access features early to give feedback.
No system is perfect, and unfortunately there are elements of Xola that require work-arounds or adjustments to make work. An example of this is its options for booking. You can have fixed times or no fixed times. There is no option that allows a customer to request a time - you'd either have to schedule all of the times that are possible using fixed times OR don't include fixed times and use either forms or post-purchase communication to determine a specific time. It would be nice to have more flexibility in some areas of the system.
We have been able to move a lot of our ticket sales to be online, reducing line-ups in person or delays on the phone. Xola continues to add features for self-service that reduce the need for customers to contact us with easy-to-resolve problems, like moving their tickets to another day. This frees up our admin staff for more complex problems or customer inquiries.
Customer support is the best! Anytime, any day, Xola is there to help. It's comprehensive in its features, too, and is always finding ways to improve its integrations!
It is a little pricey, though, which I believe is too high for my liking.
Approximately 55% of our reservations come in directly from Xola saving us a ton of time on the telephone.
It is pretty simple and quick to learn how to use it. As a company or as a customer, you can easily understand how it works.
Sometimes it get some bugs, but nothing you can not fix easily.
We have a lot of activities and events, and customer to take care, so with XOLA, it was pretty easy to manage all the work.
Easily book new clients. Refunding and rescheduling are both easy.
Xola does not work well with Viator. You cannot cancel or reschedule Viator bookings. Every once in a while Xola will bug out for the day.
We switched from Bookeo to Xola and it is a much easier and smoother booking system for both our us and our guests.
The software was easy to use with an easy to use interface
I did not like how glitchy and how many times Xola's server would overload and shut down.
Benefits were the increase in communication within the company. This also allowed me to perform better on the job personally.
The front end for customers is really good, and the open API allows for us to customize a lot for our booking process.
The reporting features. There's not enough easy reports to access, and to get even some of the basic information we need you have to download an Excel file and filter things out in there to get the correct data. It's not easy to quickly access what we need.
Booking guests and tracking those bookings.
Ease of implementation, guides can download to their personal devices and check their tours/rentals anywhere
Guests don't like the cc input via photo
Even when tablets are down, guides can use their phones
Easy to maneuver through when a ton of customers are in front of you and you are completely covered in sand from helping other customers. I work as a summer intern for a kayaking company, and I love this app! Mobile app available as well.
There is a lag with updates when the central location puts in bookings - sometimes I have to completely restart the app to get it going with the right reservations.
Mobile friendly. We all work independently, so we know where we have to be - how many on a tour - and how long it is.
I appreciate how detailed you can get when creating listings. From how the customers interact with the booking experience to the specific settings you can set surrounding more complex settings (i.e., split payment option, waitlist, listing customizations, etc.)
There are some minor adjustments from a user perspective that I think would improve the app a lot. For example, I would appreciate the ability to look at purchases in their order of when they were purchased as it seems sort of random. I would also appreciate the ability to type the number of guests instead of having to click the increase/decrease button.
You can be very specific about the listings you offer and the way that you can customize each. That has been very helpful as we continue to expand our business and offerings.
Real people and great customer service!!
Reporting capabilities. Or lack thereof.
having an online reservation system is great.
The customer service is unmatched-helpful and ALWAYS available. They also take requests for product features and constantly upgrade the product
They take a hefty fee for each transaction and we are still waiting on some much needed features
We have more flexibility on how to run day to day with changing schedules and different demands. Our customers like the checkout process too.