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Xola Tour Operator Software logo
Xola
Award-winning booking system for tours and attractions.
4.5

( 67 )

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Xola Reviews: 4.5/5 — Highly Rated

Xola Overview
What is Xola?

Xola is a cloud-based, end-to-end booking, reservation, distribution and marketing platform built for tour, activity, attraction, and experience operators. It enables operators to manage bookings via website, phone, walk-ups, and resellers/OTAs; handle scheduling, pricing variations, inventory, staff/guide and resource management; send automated communications; run promotions and remarketing; connect to external platforms; run analytics and reporting; manage packages and gift offers; support web-checkout, point-of-sale, mobile/tablet apps, and more.

Company Xola
Year founded 2011
Company size 51-200 employees
Headquarters San Francisco, California, USA
Xola Categories on Findstack
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Ask Questions about Xola
What Xola is best for?
How does Xola compare to Bókun?
What are the pros and cons of Xola?
Xola Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, Knowledge Base, Phone Support
Training Documentation, Videos
Languages English
Xola Pros and Cons
Pros
  • Full feature set covering booking, scheduling, inventory, staff management, packages and marketing.
  • Transaction-fee model (no subscription) can reduce upfront cost for seasonal operators.
  • Strong integrations with OTAs, waivers, payments and marketing tools.
  • Flexible pricing rules for public/private experiences and packages.
  • REST API, sandbox and webhooks for custom integrations.
Cons
  • Transaction-fee model (percent + fixed) may be more expensive for high-volume operators.
  • Published rates vary and are unclear for non-U.S. geographies.
  • Some features (e.g., barcode/ticket scanning, hardware maturity) have limited/unclear documentation.
  • No published subscription tiers or freemium; many pricing details require contacting sales.
Xola Features
Add-ons / Rental / Gear management
Agent / reseller accounts & commissions
Agent / reseller / OTA distribution / channel management
Agent / subvendor / multi-company support
Allocation rules / channel-specific seat allocation
API Access
API access / integrations with third-party tools
API / webhooks / developer integrations
API / webhooks / developer tools
API / Webhooks / Integration Tools
Automated Communications
Automated communications & notifications
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 22, 2026
Xola Tour Operator Software logo
67 Xola Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Mar 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Xola"
What do you like best about Xola?

This system is so simple that there is no need for training!

What do you dislike about Xola?

It took a little time to be able to retrieve the reports that I would like however if the report doesn't exist, all I had to do is ask and they find a way to implement it. I am currently 100% satisfied with the reporting features of this system.

What problems is Xola solving and how is that benefiting you?

The benefits include an increase in attendance with online registration.

Mid Market (51-1000 emp.)
Mar 10, 2019
 Source
Overall Rating:
5.0
Christine A. avatar
Christine A.
Guest Services Guide And Trainer
Share
"Excellent for ease, and comfortably user-friendly"
What do you like best about Xola?

Xola works extremely well for quick interactions. I appreciate how straight-forward its layout is and how simple exploration can explain most of its services, making it easy to learn.

What do you dislike about Xola?

The subcategories can sometimes be difficult to find, as most things are the same font and size and can hide within each other.

What problems is Xola solving and how is that benefiting you?

Xola has been great for creating a quick check-in system that works for a heavily-trafficked sales floor. It ensures people don't wait at the register too long by providing quick access to reservations.

Small Business (50 or fewer emp.)
May 22, 2017
 Source
Overall Rating:
5.0
Gregory A. avatar
Gregory A.
Partner
Share
"Best Online Booking System"
What do you like best about Xola?

The front end of Xola has a very clean, user friendly design. This lets my customers navigate it with ease and without confusion. The back end is very easy to use as well. Populating financial reports & graphics for a quick reference, a simple booking process, and a great credit card processing rate are all reasons that we love Xola. Xola is also constantly updating their product, so it just keeps getting better with time.

What do you dislike about Xola?

Escape Rooms are a new industry that online booking systems are just now breaking into, so a particular feature may not be available just yet. BUT...Xola is continually updating their product and has amazing customer service. There are a few user interface items that I wish were present on the front side, but nothing that takes away from the overall user's experience.

What problems is Xola solving and how is that benefiting you?

Ease of use for my customers and staff. Less confusion on my website interface. Easier to train my staff on how to use the software. I get very few calls any longer from customers about the reservation process on my website due to Xola. It is a very clean interface that is simple to use.

Small Business (50 or fewer emp.)
May 18, 2017
 Source
Overall Rating:
5.0
CB
Casey B.
Entrepreneur
Share
"This is the best booking software out there!"
What do you like best about Xola?

We own a few bike bar companies indifferent markets. We have used Cola for 5 years and my experience has been awesome. The software is easy to use and affordable. The staff knows there stuff and is happy to help with problem solving.

What do you dislike about Xola?

Nothing! This software works great!!! I am not super tech savvy, and I can control multiple markets from phone.

What problems is Xola solving and how is that benefiting you?

Booing software for bike bars. Patio crawler, and bicycle rentals. This software save my managers and myself countless hours per week.

Small Business (50 or fewer emp.)
May 17, 2017
 Source
Overall Rating:
5.0
MV
Matt V.
Outfitter
Share
"The best out there"
What do you like best about Xola?

Xola excels in five(!) areas which no other online booking platform has been able to tackle simultaneously: 1) Ease of use. It is extremely simple to use. First day on the job employees have been able to get a good handle on the backend in as little as an hour. 2) Xola is powerful and flexible. You can customize it heavily to fit your business. You won't get boxed into changing how you operate simply because the software doesn't fit your model. 3) It's a great value. Look at the competitors pricing, they can't match Xola's rate. Not even close. 4.) Excellent support. Live support is right there whenever you have a question. 5) They are constantly updating their product. Too many times I've been pitched software and only to discover that it hasn't been updated in months. Xola is frequently adding features.

What do you dislike about Xola?

It sounds like the app isn't perfect, but with my business we never have a need for the app so that hasn't been an issue. The waiver integration with SmartWaiver is decent but wasn't as powerful as I was hoping it would be. Looks like nobody in the reservation software has had a knockout solution for auto tagging waivers to bookings.

What problems is Xola solving and how is that benefiting you?

We weren't as automated and streamlined as we are now prior to Xola. Booking a trip was cumbersome, for both the guest and office staff, and Xola has remedied that.

Small Business (50 or fewer emp.)
May 16, 2017
 Source
Overall Rating:
5.0
WV
William V.
Owner
Share
"Reservations and Customer Management"
What do you like best about Xola?

Customers are kept on our website during the booking process, automatic customer emails save us a ton of time in the office, ease of creating custom discounts and coupon codes, ability to run software on multiple websites.

What do you dislike about Xola?

Cannot create custom/private trips, which is a bummer when we have large groups who want to book individually.

What problems is Xola solving and how is that benefiting you?

Customer management, office efficiencies (auto emails), and customer communication.

Small Business (50 or fewer emp.)
May 16, 2017
 Source
Overall Rating:
5.0
WC
Willi C.
Owner
Share
"Very useful reservation system"
What do you like best about Xola?

Easy for my customers to book through my website, interface is easy for me to navigate, cost is competitive and so far has been totally worth it for me

What do you dislike about Xola?

Haven't found anything unhelpful about xola

What problems is Xola solving and how is that benefiting you?

I do almost everything at my company and xola has freed up huge amounts of my time, especially in making sales and organizing my guests.

Small Business (50 or fewer emp.)
May 15, 2017
 Source
Overall Rating:
5.0
ET
Evan T.
Founder/Ceo
Share
"Top Reservation System for Tour Operators (we've done our research too)"
What do you like best about Xola?

-Backend staff find it to be very intuitive; simply clean software -Customer checkout process is seamless, our online bookings reflect this -Customer support from Xola is timely and reliable

What do you dislike about Xola?

-We are still waiting on a few small features to be developed, but they said they are already working on these (they were not barriers for us to use the system though)

What problems is Xola solving and how is that benefiting you?

Xola helps solve our need to take online bookings, handle our bookings from distribution partners and increase our online reviews.

Small Business (50 or fewer emp.)
May 26, 2022
 Source
Overall Rating:
4.5
Kasandra E. avatar
Kasandra E.
Directora De Boutique
Share
"Great software that helps you get everything in one side"
What do you like best about Xola?

Cannot recommend it enough. Out of the many software services we use as a business, Xola is the one we are most impressed by, is useful for us to collect and manage all bookings from a single platform with really low commision rates. So far we enjoy it a lot. It is great to manage all our events at one place and accept bookings from all online distribution channels that we are present

What do you dislike about Xola?

Smartwaiver is an outdated unreliable software that we are forced to use. Anyone who took a little time would out them out of business. App on Android can be a bit buggy and frustrating - not a deal breaker. Sometimes you may have to click buttons a bunch before it responds or have to shut it down and reload it

What problems is Xola solving and how is that benefiting you?

Unrecognized charges

Small Business (50 or fewer emp.)
May 26, 2022
 Source
Overall Rating:
4.5
CJ
Colleen J.
Account Executive/Game Master
Share
"Everything with Xola is good"
What do you like best about Xola?

It works well with our Website and other Escape Rooms use Xola.

What do you dislike about Xola?

The app could be a lot better. And usage with Stripe M2 to work better and more efficient

What problems is Xola solving and how is that benefiting you?

Using Striper M2 with iphone and ipad. Like the reports and quick links from dashboard.

Small Business (50 or fewer emp.)
Mar 15, 2022
 Source
Overall Rating:
4.5
JB
Josh B.
Ceo
Share
"Great software, 24/7 support"
What do you like best about Xola?

Software is professional in design and function. We love having 24/7 support.

What do you dislike about Xola?

We wish there was an option to pay per month rather than a percentage added per booking.

What problems is Xola solving and how is that benefiting you?

It makes it easier for our customers to book without us online.

Mid Market (51-1000 emp.)
Mar 15, 2022
 Source
Overall Rating:
4.5
LL
Launch L.
P
Share
"Satisfied Customer!"
What do you like best about Xola?

XOLA's online platform is super customer friendly. It's dramatically increased our online bookings and at the same time significantly reduced incoming calls.

What do you dislike about Xola?

The Instore platform could use some enhancements so that speed of service could be quicker for checkout.

What problems is Xola solving and how is that benefiting you?

We are a Family Entertainment Venue. XOLA has increased our online party and group reservations considerably since we switched over.

Mid Market (51-1000 emp.)
Apr 28, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Visually Pleasing and Intuitive to Navigate"
What do you like best about Xola?

LOVED the clean look and color scheme! The front-end was super intuitive and easy for guests to understand!

What do you dislike about Xola?

Sometimes financial transactions could get a little messy and hard to correct. It would also be nice to be able to edit individual tours on the back-end instead of having to adjust the entire schedule. I think they have since added color coding but it would be nice to be able to adjust the color of each tour individually!

What problems is Xola solving and how is that benefiting you?

Booking tours. Guests can book themselves from the website and we can manage tours from the back end. Overall, it is easy for staff and guests to use.

Mid Market (51-1000 emp.)
Mar 10, 2019
 Source
Overall Rating:
4.5
Alexx M. avatar
Alexx M.
Entertainment Guide
Share
"Simple, easy to look at with small learning curve."
What do you like best about Xola?

It has a consistent appearance across different tablets and computing devices.

What do you dislike about Xola?

It checks in people automatically when purchasing tickets for a nearby time slot. This gets very confusing during busy times when we ask people to return precisely at their time.

What problems is Xola solving and how is that benefiting you?

Having a clear view of our reservations on the easy to read interface is beneficial to planning and preparing for busy periods of time.

Small Business (50 or fewer emp.)
Jan 11, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Efficient platform for managing bookings and reservations and collecting payment"
What do you like best about Xola?

Xola is very easy to manage tour reservations and collect payment from clients.

What do you dislike about Xola?

Modifying reservations or changing bookings in the field is challenging

What problems is Xola solving and how is that benefiting you?

We’re able to plan our events more easily and manage payment collection efficiently

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
4.0
Katie D. avatar
Katie D.
Owner
Share
"A+ customer service"
What do you like best about Xola?

The on demand, 24/7 live customer service chat is INCREDIBLE. Every problem is solved very quickly. In addition, we have a very complex business to book for - Xola was the only one who utilized equipment the way we needed to book.

What do you dislike about Xola?

The apps are terribly glitchy. There's no admin override for booking. No ability to create receipts after the fact.

What problems is Xola solving and how is that benefiting you?

With our unique situation. Xola handles our bookings with ease. After two years we are very happy with them.

Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
4.0
SG
Scott G.
Executive Director/Founder
Share
"XOLA has helped us grow to new heights!"
What do you like best about Xola?

XOLA is easy to learn and use. Also, Xola has a dedicated staff 24-hours a day that is always available and helpful.

What do you dislike about Xola?

Although we dont pay for it, the customers do, and we have been asked by customers why they have to pay for our registration (operating) costs. Perhaps a cheaper cost to customers would alleviate this opinion.

What problems is Xola solving and how is that benefiting you?

So many- just basic registration, organization, client info, client contact and LOVE the quick way to message all clients on a trip at once within XOLA.

Small Business (50 or fewer emp.)
May 26, 2022
 Source
Overall Rating:
4.0
CH
Corinne H.
Operations Manager
Share
"Great Platform for our awesome Game!"
What do you like best about Xola?

Easy to use. Customer service is top-notch and always available. Has some glitches from time to time but they are quick to locate and resolve it.

What do you dislike about Xola?

Not much. Just hate waiting for features ha. Which is a good thing!

What problems is Xola solving and how is that benefiting you?

Easy booking flows. Integration with 3rd party apps and the type of apps is growing. Customer service is always available. Not many companies do that a the processor platform.

Small Business (50 or fewer emp.)
Apr 07, 2022
 Source
Overall Rating:
4.0
SS
Sana S.
Director Of Operations
Share
"Xola: Complete Package or Mostly Complete?"
What do you like best about Xola?

Xola has always been responsive, helped address our main needs and pain points, and continued to add most of the features we need to successfully run our business. It has a better price point than FareHarbor or Peek.

What do you dislike about Xola?

There are some features and necessary components that are vital to us being able to efficiently and productively accomplish our goals. These are still missing after repeated promises that they would be added.

What problems is Xola solving and how is that benefiting you?

We have been able to centralize all booking needs and create a simple checkout process that is user-friendly resulting in a more stream-lined process and a solid revenue stream.

Mid Market (51-1000 emp.)
Mar 15, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Xola for a tour & experience company"
What do you like best about Xola?

Xola is a dynamic platform that is always adapting and adding new features. It works to create integrations and add different tools that can be beneficial to its users. They communicate these new features, and allow beta testing that lets you access features early to give feedback.

What do you dislike about Xola?

No system is perfect, and unfortunately there are elements of Xola that require work-arounds or adjustments to make work. An example of this is its options for booking. You can have fixed times or no fixed times. There is no option that allows a customer to request a time - you'd either have to schedule all of the times that are possible using fixed times OR don't include fixed times and use either forms or post-purchase communication to determine a specific time. It would be nice to have more flexibility in some areas of the system.

What problems is Xola solving and how is that benefiting you?

We have been able to move a lot of our ticket sales to be online, reducing line-ups in person or delays on the phone. Xola continues to add features for self-service that reduce the need for customers to contact us with easy-to-resolve problems, like moving their tickets to another day. This frees up our admin staff for more complex problems or customer inquiries.

Small Business (50 or fewer emp.)
Mar 15, 2022
 Source
Overall Rating:
4.0
DV
Dino V.
Director
Share
"Easy to use and great support"
What do you like best about Xola?

Customer support is the best! Anytime, any day, Xola is there to help. It's comprehensive in its features, too, and is always finding ways to improve its integrations!

What do you dislike about Xola?

It is a little pricey, though, which I believe is too high for my liking.

What problems is Xola solving and how is that benefiting you?

Approximately 55% of our reservations come in directly from Xola saving us a ton of time on the telephone.

Small Business (50 or fewer emp.)
Aug 29, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Smooth management tool"
What do you like best about Xola?

It is pretty simple and quick to learn how to use it. As a company or as a customer, you can easily understand how it works.

What do you dislike about Xola?

Sometimes it get some bugs, but nothing you can not fix easily.

What problems is Xola solving and how is that benefiting you?

We have a lot of activities and events, and customer to take care, so with XOLA, it was pretty easy to manage all the work.

Mid Market (51-1000 emp.)
Apr 09, 2019
 Source
Overall Rating:
4.0
HM
Hunter M.
Guest Experience Coordinator
Share
"Solid Booking System"
What do you like best about Xola?

Easily book new clients. Refunding and rescheduling are both easy.

What do you dislike about Xola?

Xola does not work well with Viator. You cannot cancel or reschedule Viator bookings. Every once in a while Xola will bug out for the day.

What problems is Xola solving and how is that benefiting you?

We switched from Bookeo to Xola and it is a much easier and smoother booking system for both our us and our guests.

Small Business (50 or fewer emp.)
Mar 11, 2019
 Source
Overall Rating:
4.0
Noah J. S. avatar
Noah J. S.
Tour Leader
Share
"Used this software as a tour guide "
What do you like best about Xola?

The software was easy to use with an easy to use interface

What do you dislike about Xola?

I did not like how glitchy and how many times Xola's server would overload and shut down.

What problems is Xola solving and how is that benefiting you?

Benefits were the increase in communication within the company. This also allowed me to perform better on the job personally.

Mid Market (51-1000 emp.)
Oct 05, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Front end is great, back end is just okay"
What do you like best about Xola?

The front end for customers is really good, and the open API allows for us to customize a lot for our booking process.

What do you dislike about Xola?

The reporting features. There's not enough easy reports to access, and to get even some of the basic information we need you have to download an Excel file and filter things out in there to get the correct data. It's not easy to quickly access what we need.

What problems is Xola solving and how is that benefiting you?

Booking guests and tracking those bookings.

Small Business (50 or fewer emp.)
Dec 15, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"App is easy to use "
What do you like best about Xola?

Ease of implementation, guides can download to their personal devices and check their tours/rentals anywhere

What do you dislike about Xola?

Guests don't like the cc input via photo

What problems is Xola solving and how is that benefiting you?

Even when tablets are down, guides can use their phones

Enterprise (> 1000 emp.)
Aug 31, 2016
 Source
Overall Rating:
4.0
Cortney C. avatar
Cortney C.
Director Of First Impressions (Mmc)
Share
"Easy for outdoor companies!"
What do you like best about Xola?

Easy to maneuver through when a ton of customers are in front of you and you are completely covered in sand from helping other customers. I work as a summer intern for a kayaking company, and I love this app! Mobile app available as well.

What do you dislike about Xola?

There is a lag with updates when the central location puts in bookings - sometimes I have to completely restart the app to get it going with the right reservations.

What problems is Xola solving and how is that benefiting you?

Mobile friendly. We all work independently, so we know where we have to be - how many on a tour - and how long it is.

Small Business (50 or fewer emp.)
Sep 21, 2022
 Source
Overall Rating:
3.5
EM
Emma M.
Manager
Share
"I don't recommend booking software to others usually, but I'd recommend Xola over others I've used"
What do you like best about Xola?

I appreciate how detailed you can get when creating listings. From how the customers interact with the booking experience to the specific settings you can set surrounding more complex settings (i.e., split payment option, waitlist, listing customizations, etc.)

What do you dislike about Xola?

There are some minor adjustments from a user perspective that I think would improve the app a lot. For example, I would appreciate the ability to look at purchases in their order of when they were purchased as it seems sort of random. I would also appreciate the ability to type the number of guests instead of having to click the increase/decrease button.

What problems is Xola solving and how is that benefiting you?

You can be very specific about the listings you offer and the way that you can customize each. That has been very helpful as we continue to expand our business and offerings.

Mid Market (51-1000 emp.)
May 26, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Xola 2022"
What do you like best about Xola?

Real people and great customer service!!

What do you dislike about Xola?

Reporting capabilities. Or lack thereof.

What problems is Xola solving and how is that benefiting you?

having an online reservation system is great.

Small Business (50 or fewer emp.)
Mar 17, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great product but comes at a price"
What do you like best about Xola?

The customer service is unmatched-helpful and ALWAYS available. They also take requests for product features and constantly upgrade the product

What do you dislike about Xola?

They take a hefty fee for each transaction and we are still waiting on some much needed features

What problems is Xola solving and how is that benefiting you?

We have more flexibility on how to run day to day with changing schedules and different demands. Our customers like the checkout process too.