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Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9

( 434 )

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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to Pipedrive?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Act! video thumbnail
Act! - Act! Homepage
Act! Screenshots
Act! Homepage
Act! Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 20, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Feb 20, 2018
 Source
Overall Rating:
5.0
TB
Todd B.
President
Share
"Act Premium Support"
What do you like best about Act!?

I use Act Premium Support - I recently bought a new computer and needed assistance n transfering data and setting up sync. The tech took over and not only set up new computer but also updated Main computer and new to 20.0 Great job and no frustration on my end.

What do you dislike about Act!?

I don't have enough time to use and explore all the advantages of using Act.

What problems is Act! solving and how is that benefiting you?

Contacting multiple people at once. Emails Etc. Customer trace-ability.

Small Business (50 or fewer emp.)
Jan 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Way to Keep Customer Records Straight"
What do you like best about Act!?

Endless customization options allow us to keep what we want and do away with what we do not. There is also a lot of support online for troubleshooting and/ or tutorials.

What do you dislike about Act!?

Editing multiple records at the same time can be done but it is a bit tricky.

What problems is Act! solving and how is that benefiting you?

Keeping customer records and notes straight. Entering order notes.

Small Business (50 or fewer emp.)
Jan 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great product"
What do you like best about Act!?

Search the entire database for any word in my entire database, very useful indeed

What do you dislike about Act!?

"Notes" and "History" are on two separate tabs. , Very inconvenient for me. In older versions, they were together, much better

What problems is Act! solving and how is that benefiting you?

Keep track of all my conversations with the parents of my school and my vendors

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
SA
Sf A.
Transportation Coordinator
Share
"Swiftpage - Act Review"
What do you like best about Act!?

The software is so each to manage - we are able to use a shared database and our in office and mobile users are able to have instant communication.

What do you dislike about Act!?

We truly like the product - and use their knowledge base system frequently. Would like to be able to have access to pull back an email campaign within minutes after it is sent.

What problems is Act! solving and how is that benefiting you?

It is used for both our CRM and Email Marketing. It gives us instant details and keeps our team of users in the know on each customer. We get a great return on our email campaigns too.

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great customer database"
What do you like best about Act!?

I have one relatively easy to use repository for customer information. The reporting searches are relatively easy, as well.

What do you dislike about Act!?

It is difficult to change the layout if I want to add more fields to my main layout.

What problems is Act! solving and how is that benefiting you?

Ability to keep track or various customers. The benefits amount to knowing when they are up for annual reviews, or when they hit a milestone and must be contacted to insure IRS compliance.

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
5.0
AP
Andrea P.
Writer/Consultant
Share
"I wouldn't be as successful without this tool"
What do you like best about Act!?

I can score leads and schedule a marketing plan based on that score. The automatic alerts tell me what to do when. All the contact info is safely stored and easily searchable. I also appreciate being able to view the entire history of interactions with each contact.

What do you dislike about Act!?

I get a weird error message every time I start up the program and a different one when I exit it.

What problems is Act! solving and how is that benefiting you?

Lead gen, lead nurturing. I couldn't really do business the way I do without this tool. I would recommend it to anyone who runs regular lead gen and marketing campaigns.

Mid Market (51-1000 emp.)
Jan 23, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Swiftpage ACT is easy to use and provides one-click searches by company name or location"
What do you like best about Act!?

Setting up TASK for re-call customer reminders according to priority and timing for industries who have date-specific sales planning (according to customers' needs)

What do you dislike about Act!?

When using TASK, once a record is handled, it takes you back up to the top of the list instead of picking up where you left off....... Synchronization only happens up to the web for one user. It would be helpful (especially when one individual is using two computers that it synchonizes up to the web and back down to the remote PC's used by the individual.

What problems is Act! solving and how is that benefiting you?

It is far and away better than other CRM software that I've used over the years. The export function enables and easy print out of a field guide by company name and geography for quick reference.

Small Business (50 or fewer emp.)
Jan 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great interface with tons of tools"
What do you like best about Act!?

I like the search engine that can be used by simply searching with a phone number. This gives me the flexibility of looking someone up FAST!

What do you dislike about Act!?

I dislike the interface that is very outdated and feels like DOS. Needs to be brought ot the 21st century

What problems is Act! solving and how is that benefiting you?

Keeping track of all customer orders and stages of them. With the reminders popping directly in front of me this makes me do it right then. Being able to email right from a list of pre written emails really saves time.

Small Business (50 or fewer emp.)
Jan 18, 2018
 Source
Overall Rating:
5.0
QM
Quentin M.
Certified Senior Health Coach/Ceo
Share
"Good to Great"
What do you like best about Act!?

No complications no downtime. For a small company the price is right

What do you dislike about Act!?

Outlook Integration, I thought the 64 bit would do it

What problems is Act! solving and how is that benefiting you?

CRM anywhere I go

Small Business (50 or fewer emp.)
Jan 18, 2018
 Source
Overall Rating:
5.0
PB
Pat B.
Founder
Share
"ACT has kept me on track for 20 years"
What do you like best about Act!?

Contact, calendar and task list are integrated and seamless. I've used Salesforce, and ACT is just as useful to me. The extra features in Salesforce only benefited management.

What do you dislike about Act!?

Multiple contacts at the same company could be better integrated.

What problems is Act! solving and how is that benefiting you?

Sales prospecting and customer follow up. Nobody slips through the cracks. I always know when to contact somebody, and I always know what our past discussions have been.