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Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9

( 434 )

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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to Pipedrive?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Act! video thumbnail
Act! - Act! Homepage
Act! Screenshots
Act! Homepage
Act! Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 13, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Jan 04, 2023
 Source
Overall Rating:
4.5
Ikenna  M. avatar
Ikenna M.
Computer Scientist
Share
"Act! CRM Review"
What do you like best about Act!?

One of the strengths of Act! CRM is its customizable interface, which allows users to tailor the software to their specific needs and workflows. The software also integrates with a wide range of third-party applications, such as Microsoft Outlook and QuickBooks.

What do you dislike about Act!?

Overall, Act! CRM is a comprehensive and flexible CRM solution that can help businesses streamline their sales and marketing efforts.

What problems is Act! solving and how is that benefiting you?

Act! CRM is a customer relationship management software that helps businesses organize and manage customer information, sales leads, and marketing campaigns. Some features of Act! CRM includes contact and lead management, sales forecasting, and marketing automation

Small Business (50 or fewer emp.)
Dec 15, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good, great customer support"
What do you like best about Act!?

Retention of all documents and correspondence. Customer support is awesome

What do you dislike about Act!?

Updates, we can download to server and push to users

What problems is Act! solving and how is that benefiting you?

Client management

Small Business (50 or fewer emp.)
Jan 18, 2022
 Source
Overall Rating:
4.5
CK
Charlotte K.
Senior Account Manager
Share
"The most powerful CRM solution for marketing It has it all!"
What do you like best about Act!?

Act! is used in my organization frequently to manage and follow up on leads, and its performance has been superb. It is an easy-to-understand platform and makes it easy to manage customer databases, sales, and marketing-related processes. I love its calendar feature; it makes everything more straightforward and organized.

What do you dislike about Act!?

It is not very open to integrating with many email applications, but it is limited.

What problems is Act! solving and how is that benefiting you?

Act! is excellent for us; it has allowed us to manage our marketing and CRM more efficiently and have a clearer perception of sales flow and salesperson performance. Tracking leads and sales are straightforward and generate excellent reports, which help make crucial decisions for the organization's growth.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
4.5
JK
Jigyasu K.
Application Engineer
Share
"Evolved CRM, marketing and Sales tool."
What do you like best about Act!?

ACT has some of the very straightforward tools when it comes to CRM. I can easily create a new contact, schedule meetings, calls with my clients. This tool is especially useful when you have lots of contacts. Right now I have about 2500+ contacts and I don't miss calling or emailing any of them due to the alarm feature of ACT, I get alarms for high priority meetings or calls. I can also automate email on various occasions or when a customer's AMC is about to expire.

What do you dislike about Act!?

ACT is not available on-premises anymore, although the cloud service is good now but no option for installed application anymore. While working on the same contact, it becomes a little-bit laggy.

What problems is Act! solving and how is that benefiting you?

I have primarily solved the issue of contacting clients on time, and automating emails on their birthdays, sales call, service renewal. Work has become much easier since we started using ACT.

Small Business (50 or fewer emp.)
Oct 07, 2021
 Source
Overall Rating:
4.5
SS
Sophia S.
Nenhum
Share
"review act!"
What do you like best about Act!?

Agir! permite que você se conecte a detalhes de contato e edições e rastreie interações e relacionamentos, incluindo oportunidades e status, entre outros. Ele permite que suas equipes de vendas classifiquem os clientes para que possam entregar campanhas de e-mail personalizadas com conteúdo e mensagens direcionadas. Você pode manter o controle de eventos e programações com um calendário compartilhado embutido no software.

What do you dislike about Act!?

As coisas seriam duas vezes mais confiáveis ​​se você estivesse executando seu próprio e-mail ou processador de texto, em vez do Microsoft Outlook de passagem. Agir! anteriormente tinha coisas com mais integração. Teria sido bom se isso fosse levado em consideração. Parece que a Microsoft parou de jogar bem.

What problems is Act! solving and how is that benefiting you?

Agir! é um software danado. Muitas de suas funcionalidades são simplesmente fantásticas! Em primeiro lugar, quase consigo manipular meu banco de dados com o próprio software. A sincronização remota do banco de dados é simplesmente ótima!

Small Business (50 or fewer emp.)
Apr 28, 2020
 Source
Overall Rating:
4.5
BM
Barbara M.
Owner
Share
"Great tool for small business!"
What do you like best about Act!?

Not provided

What do you dislike about Act!?

Not provided

What problems is Act! solving and how is that benefiting you?

Not provided

Mid Market (51-1000 emp.)
Mar 03, 2020
 Source
Overall Rating:
4.5
SP
Sanket P.
Founder
Share
"New CRM tool in market with cheaper rate"
What do you like best about Act!?

The best part of Act is: 1. Complaint Management Software Implementation 2. CRM Software Integration 3. Best Customer Engagement Platform 4. Available as iPad CRM 5. Online CRM View 6. Small Business Can Easily Use This CRM Software

What do you dislike about Act!?

When searching for a person, it doesn't give you the option of having similar names - the spelling must be exact.

What problems is Act! solving and how is that benefiting you?

We want to use this as one place CRM software.

Small Business (50 or fewer emp.)
Nov 11, 2019
 Source
Overall Rating:
4.5
Mildenberger M. avatar
Mildenberger M.
Gm Dealership
Share
"Long time user over 3 companies."
What do you like best about Act!?

After input of a contact, reports can be configured with numerous choices.

What do you dislike about Act!?

New versions can easily be confused with older versions, and new versions appear too quickly when I don't require new features.

What problems is Act! solving and how is that benefiting you?

Easy to narrow focus of reports and make sales followup easy with auto email reminders set to preferences.

Mid Market (51-1000 emp.)
Oct 24, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very efficient, powerful and ease of use"
What do you like best about Act!?

The data layout and reports are well put together

What do you dislike about Act!?

Almost too many "bells and whistles". It can be a little overwhelming for the "simple-minded"

What problems is Act! solving and how is that benefiting you?

Accessing customer data all from ONE source. A real time saver.

Small Business (50 or fewer emp.)
Oct 18, 2019
 Source
Overall Rating:
4.5
PE
Peter E.
Sales Manager
Share
"Very happy long time user"
What do you like best about Act!?

I've been using ACT since 1996. I like its easy customability, ie. I can add fields easily and I can change my template quickly whenever I need to start recording a new attribute for our database. The new email integration is great. Finally, I can quickly determine who is opening my emails and clicking on any hyperlinks I provide in my eblasts.

What do you dislike about Act!?

I wish that our ACT! could integrate with our Quickbooks Online. I had this integration several years ago when I was a single user and it was great. I miss being able to quickly determine how much a customer had bought from us and what their payment practices were.

What problems is Act! solving and how is that benefiting you?

As I grow ever older (i'm 63), my memory gets ever worse. ACT! ensures that all important followups are done in a professional and timely manner. Also, if ever a customer claims someone that I don't think is accurate, I can look at my ACT notes and quickly determine if I really offered them the extra discount or warranty extension that they think I gave them.