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Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9

( 434 )

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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to Pipedrive?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Act! video thumbnail
Act! - Act! Homepage
Act! Screenshots
Act! Homepage
Act! Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 07, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Jul 15, 2015
 Source
Overall Rating:
5.0
MH
Mark H.
Owner
Share
"Still a great product after 28 years!"
What do you like best about Act!?

I love that the program is so easy to use. I can train a new staff member on how to use it very quickly. We've used Act! to run every part of our business since 2004.

What do you dislike about Act!?

I would like to see a native MAC OSX version. But, my employees can still use Act! on a MAC OSX machine via Act! for Web or via Parallels.

What problems is Act! solving and how is that benefiting you?

Track sales pipeline. Follow up and follow through with support after point of sale. We also use Act! E-marketing to send out our monthly newsletter.

Small Business (50 or fewer emp.)
Jul 15, 2015
 Source
Overall Rating:
5.0
JM
Jason M.
Business Solutions Consultant
Share
"The only way to keep my day in order!"
What do you like best about Act!?

I use Act! on a daily basis. We use this in our office to coordinate our schedule. Track our sales funnel and cycle. We can keep all of the interactions with our prospects and customers in one place so that anybody can access them at any time. This makes working with our team much more streamlined and definitely helps with making sure nothing gets missed.

What do you dislike about Act!?

Needs some better compatibility with for the web client. (Chrome, FireFox) and needs to fix the DPI issues for higher resolution screens.

What problems is Act! solving and how is that benefiting you?

Sales tracking and keeping track of my upcoming events. It also helps me when trying to recall what i discussed with a prospect in the past if it has been a while.

Mid Market (51-1000 emp.)
Mar 03, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product for the organizer in you!"
What do you like best about Act!?

I like the fact that all records and appointments are available under each corresponding contact as well as each company. There are many different features that work cohesively in this environment that are just what we need.

What do you dislike about Act!?

The only thing I don't like is that with this version I am unable to delete duplicate records without being the "main person". When I make a mistake in adding something incorrectly, I'd like the option to rectify that.

What problems is Act! solving and how is that benefiting you?

This has helped keep our sales team informed of who is handling what accounts. There is no confusion regarding what accounts are being actively pursued and what accounts need attention. The reporting feature is also very useful allowing as many different values as you'd like to pull.

Mid Market (51-1000 emp.)
Feb 28, 2015
 Source
Overall Rating:
5.0
Pieter R. avatar
Pieter R.
Director S.I.U.
Share
"Still number one"
What do you like best about Act!?

I have used ACT since version 3.0 and every update brings better and more functionality in the product. It is the tool to do business in the 21st century. Much more user friendly than other products on the market and it integrates with all the other great tools available. Especially the integration with social networks is great, so you follow your contacts and explore new opportunities.

What do you dislike about Act!?

There is really nothing I dislike about this product, probably because I have been using it for a long time it is like an old friend, hard to find any faults.

What problems is Act! solving and how is that benefiting you?

My use of the product is for contracting purpose, i.e. similar to sales, as you have to make cold calls, follow up and stay on top of your activities. Love this product, it does exactly what I need it to do. The task pop-ups are my favorite, I never forget to follow up with contacts. ALso the automatic integration with outlook is wonderful, plus the dynamic groups is perfect for my needs.

Mid Market (51-1000 emp.)
Mar 22, 2013
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT for small business"
What do you like best about Act!?

Simplicity for small business management of sales contacts. Managing follow up activities was user friendly. Used this CRM tool at my former company. Perfect for group of 1-5 users.

What do you dislike about Act!?

Limitations on report generation

What problems is Act! solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good experience - happy to recover old data"
What do you like best about Act!?

Using Act is easy and their support is pretty amazing and helpful. They were able to help me recover old Act database of an old version which helped us a lot. Their video tutorials are very nice and guide your through the app to understand everything even if you are not familiar with CRM systems.

What do you dislike about Act!?

It's a bit pricy when you compare it to some other competitors and you have to pay for each device has the system so you can work in parallel with your colleagues.

What problems is Act! solving and how is that benefiting you?

Makes you handle a big amount of data, send bulk emails easily and professionally and to presonlise them to an extent.

Small Business (50 or fewer emp.)
Jul 24, 2023
 Source
Overall Rating:
4.5
JM
Jennifer M.
Founder
Share
"Customizable and user Friendly"
What do you like best about Act!?

Act can be customized with your own labels and categories. You can make it unique to your business and keep track of what you think is important. I'm an insurance broker and I can input all the vital policy information in with each customer.

What do you dislike about Act!?

I have a MAC so there is no software to download making sending out letters directly from act not possible. They really need to come out with software that is Mac friendly! I use the online version only and it works great but it could be better.

What problems is Act! solving and how is that benefiting you?

I'm able to keep track of all my active clients when their birthdays are so I can mail them a card and one glance and I know what carrier they have, what type a policy they are enrolled in and whether or not I've been paid commissions for their policy yet.

Small Business (50 or fewer emp.)
Apr 19, 2023
 Source
Overall Rating:
4.5
Marc B. avatar
Marc B.
Vice President National Sales Manager
Share
"Long Time User"
What do you like best about Act!?

The ability to send personalized mass emails and letters.

What do you dislike about Act!?

It can be slow and a little glitchy. When I create letters or emails for merges I have to create it as the admin (log in as admin) and then to use it, I have to log out and log back in as a regular user. I wish it integrated better with Outlook. I know it can and I have it set up but it does not work and I do not know why.

What problems is Act! solving and how is that benefiting you?

It gives me the ability to categories my clients and prospects in groups and then send them specific communications that are personalized. I can send 500 communications in a day and it looks like I sent a personalized email to every one of them.

Small Business (50 or fewer emp.)
Apr 19, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Long Time User"
What do you like best about Act!?

Customer contact information and record keeping.

What do you dislike about Act!?

Haven't found the mobile app to be very useful

What problems is Act! solving and how is that benefiting you?

managing customer lease expiry dates

Small Business (50 or fewer emp.)
Apr 11, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"ACT solid database"
What do you like best about Act!?

Solid, simple to use, inexpensive, and customizable. The customizable screens and data is the greatest asset

What do you dislike about Act!?

I dislike that ACT is only available online on the cloud. I wish I could open other windows of ACT. Who knows maybe the cloud. I have so many POC that it would be prohibitive to have on the cloud

What problems is Act! solving and how is that benefiting you?

Act is is my CRM software. Once again it is easy to record data, make changes, customize and I like that it save work on screen automatically