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Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9

( 434 )

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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
Act! Categories on Findstack
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Crevio
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5.0

( 1 )

$29.00/month
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to Pipedrive?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Act! video thumbnail
Act! - Act! Homepage
Act! Screenshots
Act! Homepage
Act! Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 16, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Oct 08, 2019
 Source
Overall Rating:
5.0
ME
Melissa E.
Customer Service Supervisor
Share
"Sales all in one place"
What do you like best about Act!?

I like that we can modify it as needed and its easy to use. you can store documents and all communication in one place. so the whole team knows what is going on.

What do you dislike about Act!?

You can't have multiple note sections. We have 2 items we sell and we can't have notes separate for each in the same record

What problems is Act! solving and how is that benefiting you?

It stream lines our work load. Multiple people can help if somebody is out and a customer calls.

Mid Market (51-1000 emp.)
Sep 26, 2019
 Source
Overall Rating:
5.0
Bill K. avatar
Bill K.
Vice President, Global Accounts
Share
"Great product that serves all my needs well"
What do you like best about Act!?

Easy to navigate for what I use it for. Keeps me organized.

What do you dislike about Act!?

Not much, really. Maybe the price is a bit high to stomach for an individual user such as me, but I know software is expensive to develop and support.

What problems is Act! solving and how is that benefiting you?

Act keeps me organized, so I can focus on selling.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
Bruce R. avatar
Bruce R.
President
Share
"Lifetime of Success with ACT"
What do you like best about Act!?

Robust contact manager, ability to store virtually unlimited amounts of information, remote syncing and keeping my world together.

What do you dislike about Act!?

Getting my ACT data to my phone where I need my contacts and calendar. Also, the exporting wizard should never have been set to default to all.

What problems is Act! solving and how is that benefiting you?

Keeping track of all tasks, including calls, meetings, etc. I have used ACT since 1990 and it has enabled me to handle a higher level of volume than my competitors with an increase in quality of response.

Mid Market (51-1000 emp.)
Sep 08, 2019
 Source
Overall Rating:
5.0
Fernando G. avatar
Fernando G.
Director De Ventas
Share
" Act! = Efficiency"
What do you like best about Act!?

Act! It has been an easy-to-use software, an incredible user interface that allows us to customize our designs for sales, the price is incredibly cheap. What I liked the most and it is significant, is that it has several language options available and there is the possibility of requesting a demo, extension tool such as history, activities, call tracking, tasks and more

What do you dislike about Act!?

Definitely so far the problems have been literally non-existent and I am very happy with the service provided by Act! to the Real Estate organization

What problems is Act! solving and how is that benefiting you?

We have the option of managing the activities of the entire sales team to track their tasks, have customizable areas and we can easily integrate it with Gmail and Outlook

Mid Market (51-1000 emp.)
Sep 04, 2019
 Source
Overall Rating:
5.0
Brent S. avatar
Brent S.
Licensed Mortgage Professional
Share
"It runs my life"
What do you like best about Act!?

When I come into the office each morning, ACT tells me who to contact, when to contact and what to say. ACT is literally my assistant in box and I don't pay this assistant any wage or benefits. The main features I use are the Groups (I have 130 Groups and 30 subgroups), the Activity Series for drips to my clients, the seamless link to Microsoft Outlook for all my email, the letter and email templates, the Documents tab to store files, customized tabs to fit my mortgage business and the ACT Scheduler for automatic backups.

What do you dislike about Act!?

ACT is so complex, sometimes it is overwhelming. I have been using ACT for 18 years and I'll bet I only use 40% of the program. I currently use ACT eMarketing. In an effort to upgrade, I took a webinar with Andy Wood on the new ACT Marketing Automation and it seemed very complicated for small users such as myself. ACT Marketing Automation seems to be geared toward larger higher volume blast email users.

What problems is Act! solving and how is that benefiting you?

ACT allows me to stay in touch with my clients on a regular basis even if the call back is scheduled far into the future. I use ACT for all of my meetings, To Dos and Calls. I like the fact one can prioritized these activities with color codes such as red (high priority), blue (medium priority) and black for no priority. I am able to print labels and envelopes seamlessly by simply altering the stock templates that come with ACT. I like the new subscription format allowing me to contact support at any time without having to purchase support packages as we did in the past.

Small Business (50 or fewer emp.)
Aug 30, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I've used ACT since the very first release. It's invaluable to my marketing outreach projects."
What do you like best about Act!?

The features are comprehensive and the ease of use is why it's my favorite CRM solution.

What do you dislike about Act!?

Any lacking features have usually been addressed in updates.

What problems is Act! solving and how is that benefiting you?

I have multiple projects in progress at any given time. I maintain various databases in ACT for each client / project. ACT is invaluable for me to keep track of the history, tasks to be completed, and opportunity I have for each prospect. The ease of use of ACT features is important to me. For advanced features, there is a wide range of documentation and user manuals available on the market.

Small Business (50 or fewer emp.)
Aug 06, 2019
 Source
Overall Rating:
5.0
DD
David D.
Cfo
Share
"Long Time User"
What do you like best about Act!?

Activity Tracking and notes! Act! keeps track of all my jobs on the schedule and receivables so I don't miss anything.

What do you dislike about Act!?

E-mail interface is lacking. Should be able to work with other e-mail platforms such as Thunderbird.

What problems is Act! solving and how is that benefiting you?

We keep track of 30 year's worth of client data. Helps us stay on track.

Small Business (50 or fewer emp.)
Aug 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best CRM for my business"
What do you like best about Act!?

The ability to customize the fields to fit my business.

What do you dislike about Act!?

The Mobile App needs a lot of work...would love to see it more like the desktop version. I'm not able to use in it's current state

What problems is Act! solving and how is that benefiting you?

Keeping track of the history with my clients is a huge benefit.

Small Business (50 or fewer emp.)
Jul 31, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT! is just what I need"
What do you like best about Act!?

I'm old school, so I like the desktop version; however, I travel alot, so it's nice to be able to use this program anywhere I have an internet connection.

What do you dislike about Act!?

Not an ACT! problem, but if I don't have a good internet speed, it takes me a while to access information.

What problems is Act! solving and how is that benefiting you?

I love that my names and addresses are available for me anytime day or night.

Small Business (50 or fewer emp.)
May 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Remote Database"
What do you like best about Act!?

The technician was patient, knowledgeable and very easy to work with.

What do you dislike about Act!?

That I had to contact support for help - but it turned out GREAT!

What problems is Act! solving and how is that benefiting you?

Remote database access