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Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9

( 434 )

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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
Act! Categories on Findstack
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5.0

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Ask Questions about Act!
What Act! is best for?
How does Act! compare to Pipedrive?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Act! video thumbnail
Act! - Act! Homepage
Act! Screenshots
Act! Homepage
Act! Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 23, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Jan 16, 2018
 Source
Overall Rating:
5.0
ES
Erik S.
Support Technician
Share
"Uncloud CRM"
What do you like best about Act!?

The fact that everything is going to the "cloud" is nice but sometimes I like to be able to use the software that I am paying/paid for where ever I am and ACT still allows you to do this, with their offline client.

What do you dislike about Act!?

The rare instances that I would like to be logged into 2 separate databases at the same time with in the same program or even in multiple instances of the program would be nice but with the offline this is not achievable (it is however doable if you use a mixture of either the cloud version and offline version or multiple tabs in the cloud version). The mobile app would also be really nice if it would work with custom virtual directories, as it sits right now you have to use the default APFW virtual directory which allows other customers using the web version to see what other databases are attached to that virtual directory possibly lessening customer anonymity.

What problems is Act! solving and how is that benefiting you?

Keeping all of my business contacts separate from my personal contacts.

Small Business (50 or fewer emp.)
Dec 16, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Act is the Best!!!"
What do you like best about Act!?

Being able to manipulate data in my Database. I love the way it integrates with the remote database on my laptop. I can be out doing sales calls on day. Keep all my notes and updates on my remote database. And then sync it to my main computer in the office. I use the exponencia auto-dialer and can make my calls using skype or majic jack. When on the road I have mounted my laptop in my car and can send them customized templated emails with pdf attached sales brouchures immediately using the hotspot on my phone about our meeting. That impresses a lot of clients. I can keep notes so I can have total recall of my last conversation with them. I can access their web page and their social media pages in tabs that make it very easy. And I can create limited custom fields and totally manipulate data in my database without programming. I can program in Access, but it's just not worth it because Act does is really easy. I've been using act since the beginning. I've looked at others, and keep up with the new web based browser systems, but none can offer the power of Act pro.

What do you dislike about Act!?

Used it from the beginning. Nothing!! Now Outlook on the other hand, is a pain. I've shut off the Outlook 2016 updates. I found I'd just get Act communicating well with outlook, and outlook would update it and mess everything all up. The only think I use outlook for is to send emails through act so I just stopped it from updating. That solved that problem.

What problems is Act! solving and how is that benefiting you?

All my sales contacts. I do all my marketing from ACT. I can manipulate the data in my database and set up very complex data pulls. I use the skype add it from exponencia that allows me to click a button and it auto dials a call. After the call, send a followup email, and the email and notes of the call are there forever. I keep abreast of the competition for act. Nothing comes close.

Mid Market (51-1000 emp.)
Nov 17, 2017
 Source
Overall Rating:
5.0
KD
Kearston D.
Sales Associate
Share
"A great way to organize all of your contacts"
What do you like best about Act!?

We have a large client base and it is a great way to keep track of our vendors, customers, and anyone we come into contact. It is one of the most helpful pieces of software we use in our office. It is very easy to update and add notes to each person in the database. I love the way you can sort contacts by groups so that if you aren't sure who you're looking for you can at least sort by industry.

What do you dislike about Act!?

I haven't yet found anything I dislike about the program. I would like to get more into the program itself but at this time I have not yet experienced any problems with it.

What problems is Act! solving and how is that benefiting you?

We are able to track movement of our customers from one place to the next which is extremely helpful in maintaining pricing and for what we do it is very important to track Technical Directors, Master Electricians, and other production personnel. We were able to create an email list for one of our events using the database and it was very helpful in finding customers whom we haven't spoken to in a while.

Small Business (50 or fewer emp.)
Nov 09, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Good"
What do you like best about Act!?

The ability to redesign database and add content.

What do you dislike about Act!?

Sometimes upgrades are not always compatible. Need to get a SQL mismatch solved.

What problems is Act! solving and how is that benefiting you?

Ability to plan and coordinate a sales process with easy scheduling and reminders

Small Business (50 or fewer emp.)
Nov 09, 2017
 Source
Overall Rating:
5.0
BJ
Bob J.
Founder
Share
"ACT is the BEST CRM. I've Used It For Over 20 Years!!"
What do you like best about Act!?

Act is GREAT software! There are so many features that totally ROCK!! First, I can almost totally manipulate my database right from within Act. I used to program in Dbase and Access. There is no need in Act. And then there is the remote database sync. I can be out on the road all day and when I get to the office I just sync it.

What do you dislike about Act!?

It would be more reliable to have your own word processor/email instead of Microsoft Outlook as the pass through. Act used to have it more integrated. Would love to have that brought up to speed. Microsoft just doesn't want to play nice too often.

What problems is Act! solving and how is that benefiting you?

I just don't drop appointments and prospects when my act is in service. It really matters. Again, it's great not to have to manipulate the data outside Act. Act pretty much has me covered.

Small Business (50 or fewer emp.)
Nov 08, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Free Administrative Hands!"
What do you like best about Act!?

ACT! serves the office as free support. When used with Activity Series and repetitive tasks - it's like having multiple staff members working in harmony.

What do you dislike about Act!?

Some functions are quirky and the report writing is a bit archaic.

What problems is Act! solving and how is that benefiting you?

Tasks are never lost, history on clients is always retrievable and systems are developed and honed.

Small Business (50 or fewer emp.)
Nov 08, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Everything in One Place"
What do you like best about Act!?

Very easy to use and invaluable when travelling .

What do you dislike about Act!?

Cannot export a proper telephone list as we could with Swift marketing

What problems is Act! solving and how is that benefiting you?

Mail shots, Easy to control output and transfer contacts between colleagues if necessary

Small Business (50 or fewer emp.)
Nov 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful & amazing database management"
What do you like best about Act!?

Search criteria, grouping, templates, tech support is terrific.

What do you dislike about Act!?

Very complicated to customize reports; have to pay for a consultant; cost and aggravation.

What problems is Act! solving and how is that benefiting you?

STaying in touch with customers; building email and other mailing lists.

Small Business (50 or fewer emp.)
Nov 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Product"
What do you like best about Act!?

The simplicity and ease of use plus the great customer service and back up

What do you dislike about Act!?

Nothing at all the product is well priced and the customer service is excellent

What problems is Act! solving and how is that benefiting you?

Saves a lot of time. Biggest benefit is time saving and control all in one place

Small Business (50 or fewer emp.)
Sep 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fascinating way to organize"
What do you like best about Act!?

All the different AddOns available are so versatile to be able to work together with the Act! database but ultimately replace nearly every system you had been using previously and have them work together to save time.

What do you dislike about Act!?

Due to the variety of AddOns available, there are different teams of developers which can cause inconsistency in the self-help information available. This sometimes causes a simple query to have to be re-routed to a developer which can cause delay in resolution.

What problems is Act! solving and how is that benefiting you?

Helps organize customers and keeps track of communications/ progress in one simple area.