Unclaimed: Are you working at Act!?
Act! Reviews: 3.9/5 — Good for the Price
Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Act! sells three cloud tiers at $30, $45, and $60 per user, and what actually separates them is how many marketing emails you can send. Standard allows 2,500 a month, Professional 25,000, and Ultimate 50,000. The CRM underneath is broadly the same product throughout. Understand that and the pricing page stops looking like a capability ladder and starts looking like what it is — an email volume plan with a CRM attached.
- What it is: A long-established CRM for small and mid-sized businesses, bundling contact management with email marketing and, unusually, still offering an on-premise option.
- Best for: Small businesses that want CRM and email marketing from one vendor, and organizations with a genuine need to host data themselves.
- Pricing: Cloud Standard $30, Professional $45, Ultimate $60 per user monthly, billed annually. Premium Desktop $39. Verified July 2026.
- The honest catch: Premium Desktop costs $39 — more than the $30 entry cloud plan — so choosing on-premise is a premium, not a saving.
What Is Act!?
Act! is one of the oldest names in contact management, dating to the late 1980s and passing through several owners since. That history explains both its strengths and its reputation: it is deeply featured and genuinely mature, and it carries an interface lineage that reviewers routinely describe as dated next to newer competitors.
What distinguishes it in 2026 is scope. Most CRMs at this price handle contacts, deals, and activities and expect you to buy email marketing separately. Act! bundles both, and at the higher tiers adds marketing automation, lead scoring, quotes and payments, appointment scheduling, forms and surveys, website chat, event management, project management, and accounting integration. For a small business that would otherwise assemble four subscriptions, that consolidation is the real argument.
It is also one of very few CRMs still selling a genuine on-premise product. Act! Premium Desktop runs on your own infrastructure with networked access, which matters to businesses with data residency requirements or a firm preference for not putting their customer list in someone else’s cloud.
How Act! Works
- Cloud or desktop. Act! Advantage is the hosted line; Act! Premium Desktop is installed and managed by you.
- Email sends as the metering dimension. 2,500, 25,000, or 50,000 per month by tier — the clearest differentiator between plans.
- Contact and pipeline management. The core CRM, full-featured on every tier including the cheapest.
- Bundled marketing. Campaigns and nurture sequences from Professional, full marketing automation with lead scoring on Ultimate.
- Quotes, scheduling, forms, and chat. Standard versions from the entry plan, advanced versions from Professional.
- Cloud storage by tier. 15 GB, 25 GB, and 35 GB respectively.
Act! Pricing
Captured from Act!’s pricing page in July 2026, in US dollars. All plans bill annually.
| Plan | Price/user/mo | Email sends/mo | Storage | Key additions |
|---|---|---|---|---|
| Cloud Standard | $30 | 2,500 | 15 GB | Full CRM, mobile app, Office 365 and Gmail, standard quotes, forms, chat |
| Premium Desktop | $39 | — | On your servers | On-premise deployment with networked access |
| Cloud Professional | $45 | 25,000 | 25 GB | AI writing assistant, nurture marketing, accounting integration, project management |
| Cloud Ultimate | $60 | 50,000 | 35 GB | Marketing automation, lead scoring, customer portal, custom industry tables |
What this means for your decision:
- The upgrade trigger is email volume, not CRM capability. Standard is described as a “full-featured CRM,” and it is. If you send 2,000 marketing emails a month, Professional’s extra $15 per user buys you send headroom and some marketing tooling, not a better CRM. Work out your send volume first — it is the number that picks your tier.
- 2,500 sends is genuinely tight. A list of 1,000 contacts emailed twice a month exhausts it. Any business doing real email marketing lands on Professional, making $45 the practical entry price.
- Desktop costs more than entry cloud. $39 against $30. On-premise is often assumed to be the cheaper, no-frills option; here it is a deliberate premium for control. Choose it because you need to hold the data, not to save money.
- Everything is billed annually. There is no monthly option advertised, so the free trial is the only low-commitment evaluation.
- Per-user pricing compounds normally. Five users on Professional is $225 a month, ten on Ultimate is $600.
- Consolidation is the value case. At $45 per user you are getting CRM, email marketing, quotes, scheduling, forms, surveys, chat, and project management. Assembled separately from best-in-class tools, that stack costs considerably more.
Who Should Use Act!
- Small businesses wanting one vendor. The clearest case. CRM plus email marketing plus quoting from a single subscription genuinely simplifies both billing and integration.
- Organizations needing on-premise. Act! Premium Desktop is a rare option in a category that has almost entirely moved to cloud.
- Established businesses with existing Act! data. Decades of contact history is a real reason to stay, and migration is genuinely painful.
- Teams doing moderate email marketing. Professional’s 25,000 sends covers most small-business campaigning without a separate platform.
It fits poorly for teams that prize interface quality, where Pipedrive and monday CRM are markedly more pleasant; for businesses wanting a free tier, which HubSpot CRM and Zoho CRM provide; and for sales-led organizations needing deep pipeline analytics, where dedicated sales CRMs go further.
Honest Pros and Cons
Strengths
- Genuine breadth. CRM, email marketing, quotes, scheduling, forms, chat, and project management in one subscription.
- Full CRM on the entry plan. The cheapest tier is not a crippled version of the product.
- On-premise option. Rare, and decisive for organizations with data residency requirements.
- Mature and stable. Decades of development show in feature depth.
- Bundled marketing automation. Lead scoring and progressive profiling at Ultimate, without a separate platform.
- Dedicated onboarding specialist included from the entry tier.
Limitations
- The interface shows its age. The most consistent criticism, particularly against newer competitors.
- Tight email allowance at entry. 2,500 sends pushes most marketing-active businesses to $45.
- Desktop costs more than entry cloud. $39 versus $30, which surprises buyers expecting on-premise to be cheaper.
- Annual billing only. No monthly option for a low-commitment start.
- No free tier. Where several major competitors offer one.
- Bundled tools are adequate, not best-in-class. The forms, chat, and project management are convenient rather than excellent.
Act! Alternatives and How It Compares
- Zoho CRM is substantially cheaper with a free tier, and far stronger if you use other Zoho applications.
- HubSpot CRM has a genuinely free CRM tier and a more modern interface, with costs rising sharply as you add marketing.
- Pipedrive is the better sales-focused pipeline tool, with a cleaner interface and less bundled marketing.
- Keap is the closest philosophical competitor — CRM plus marketing automation for small business — at a higher price.
- Insightly combines CRM with project delivery, which suits services businesses.
- Freshsales and monday CRM are the modern-interface options at comparable cost.
For a broader survey, browse our CRM directory.
The Verdict
Act! is a consolidation play, and judged on those terms it holds up. For $45 per user a small business gets a full CRM, 25,000 monthly marketing emails, quotes and payments, appointment scheduling, forms and surveys, website chat, event management, project management, and accounting integration. Buying those capabilities separately from category leaders would cost noticeably more and require the integrations to be your problem. If you want one vendor, one invoice, and one support number, that is a legitimate and underrated reason to choose it.
The way to price it correctly is to start from email volume rather than user count. Standard at $30 includes the full CRM, so the $15 step to Professional is buying send headroom — from 2,500 to 25,000 a month — plus marketing tooling. A business emailing a list of a thousand contacts twice a month has already exhausted Standard, which makes $45 the realistic entry point for anyone doing marketing at all. Conversely, if you genuinely only need contact and pipeline management, Standard is a complete CRM and there is no reason to move up.
Two honest caveats. The interface is the most consistent criticism in reviews, and if your team has used Pipedrive or monday, Act! will feel dated — that is a real cost in daily use, even if the functionality is there. And note that Premium Desktop at $39 costs more than entry cloud at $30; on-premise here is a deliberate premium for holding your own data, not a budget option. Choose it for control, and if control is not your requirement, the cloud plans are both cheaper and less work.
FAQ
How much does Act! cost?
Act! Advantage cloud plans are $30 per user per month for Standard, $45 for Professional, and $60 for Ultimate, all billed annually. Act! Premium Desktop, the on-premise option, is $39 per user per month. Prices were captured from Act!’s pricing page in July 2026 in US dollars. A free trial is available; there is no free tier.
What is the difference between Act! plans?
Primarily email send volume and bundled marketing. Standard includes the full CRM with 2,500 monthly sends and 15 GB storage. Professional raises that to 25,000 sends and adds an AI writing assistant, nurture marketing, accounting integration, and project management. Ultimate provides 50,000 sends plus marketing automation, lead scoring, a customer portal, and custom industry tables. The core CRM is full-featured on every tier.
Is Act! Desktop cheaper than Act! Cloud?
No — it costs more. Act! Premium Desktop is $39 per user per month against $30 for the entry cloud plan. On-premise deployment here is a premium option for organizations that need to host their own data, rather than a budget alternative. It also means you take on hosting, backups, and updates yourself, which the cloud plans include.
Is Act! still a good CRM in 2026?
It remains functional and unusually broad, bundling CRM with email marketing, quoting, scheduling, and project management in a way few competitors match at the price. Its weakness is the interface, which reviewers consistently describe as dated relative to newer tools. It suits businesses valuing breadth and vendor consolidation over daily polish, and existing Act! customers with substantial contact history.
What is Act! best for?
Small and mid-sized businesses that want CRM and email marketing from one vendor rather than assembling a stack, and organizations with a genuine requirement to host customer data on their own infrastructure. It is a weaker fit for teams prioritising interface quality, for anyone wanting a free tier, and for sales-led organizations needing deep pipeline analytics.
Compare Act! with other popular tools in the same category.
Only the needed features and easy to use. Good Customer Support when needed.
I've never found anything I didn't like about ACT!
Easy database building features and integration into GoDaddy email marketing program.
ACT! was very easy to use, and the integration with the mass email software was seamless.
Mass updates were time consuming and sometimes confusing. Ofter times, I would need to call ACT! support for help.
Keeping in touch with Clients and leads.
The title say it all. I can customize my layout to no end. When I do have an issue and get to customer service, they are always pleasant and helpful.
There are some functions I cannot do from a remote database, and some I cannot do from the web verson.
I store a lot of information about our customer base. The sorting (look-up) functions are really helpful.
Currently on Act! Version 25.0.376.0, Update 3, and easiest version ever to use. Fast, great response when running queries. I rely on Act! and have used it just about every business day since 1992. Easy to enter data, keep track of my schedule, conduct mail merges, very easy to customize the user interface, and generate reports for my business processes. I've been an ACT! user since Version 2 and thoroughly enjoy the upgrades. Upgrades over the past 7-8 years have become easier, and faster and have resulted in fewer calls to tech support. Integrating Act! to work with Outlook 365 has become seamless. The automatic updates are helpful to keep the application performing optimally. The ACT! Community is very helpful. You can query for problems and likely see the response or solutions offered by others. If not, you can enter a new problem or request for help and usually another User or one of the ACT! employees will offer help. Incredibly easy to install the software when I get a new laptop. When needed, the phone support is always 100% perfect. I've needed help with a database or upgrade issues and I'll call the toll-free number for support. The professionals are always friendly, and knowledgeable. Support calls have always been resolved on the first call.
There were horrific versions and lack of communications in the past. All good now
I'm a salesperson and need a tool to track my activities, calls, appointments, when to invoice, and ensure I've gotten paid. Act! works perfectly for my business needs. I run a recruiting firm and it is critical to keep track of candidates, communications with them and especially to keep track of the interview process & invoicing process. Keeping track of contacts, events, Invoicing, and other related follow-up activities. The ability to generate graphic charts to visually see the impact of sales per year, quarter, etc. is helpful.
The product is easy to intregate with our existing software. The customer care executives are very fast to solve the problems.
The subscription packages are little expensive.
They are providing a well structured platform for the end users. It helps to acquire new customers and it is easy for beginners like me.
Everything is in one place. Contact info, email & text communications. calendar/appointments. the program keeps me on schedule with all the information I need. If I need fields that are not in the program, I can add them, do surveys, automate grouping, etc. After using ACT! for more than 30 years, I can easily say, "I wouldn't want to work without this program."
Like most software programs, there is a ramp-up period where you have to learn the program. Once that has been accomplished and the customizing skills have been established, it's easy to plan how you want to see or survey your data.
Keeping details about clients/friends helps me stay on top of appointments and sending marketing info out to the appropriate potential client. I just implemented Nextiva, a phone service that integrates with ACT. I make calls through Nextiva from ACT. Very cool. A call comes in and the contact's info card pops-up on my PC. I can dismiss or create a history of the call. If the caller leaves me a voicemail, Nextiva translates the call to text. I can then save a copy of the information in the contact's history.
I can custimize it to make is work for my business.
I tend to call ACT support several time a year to fix error messages.
Helps me consistently follow-up with my clients.
Functionality; ease of use; customer support
Not as many other people use it so not as many suppliers understand it
reaching customers more frequently
Ease of use and the way it helps with follow-ups and reminders. Very nice
it's easy to use and easy to install. I am switching to Act Cloud.
It keeps my sales force on point with follow-up and record-keeping. It helps with the letter import and tracking time.
Features and ease to use. Help is great when calling in.
Hard to do updates without help. On line instruction not always easy.
Tracking of clients
Whenever I have a problem the technical support is always there to helkp me.
I am a small company.Some of the bells and whistles don't completely solve my needs.
Act! keeps all of my contacts in an easy to use database.
very dynamic and powerful sales tool very easy to use
there is nothing i dislike it meets my requirements
duplicate contacts
I have been using ACT for 19 years. It is a great program with tons of bells and whistles. We use ACT for our marketing team. We load databases into the ACT program to work with our marketing campaigns. Our team is able to create beautiful reports to send to clients. You have tons of features that you can use on the ACT program - depending on needs.
ACT is continually upgrading their software and requiring companies to update or lose their support. The upgrade process is a strain on businesses who are satisfied with the product as is.
Marketing and sales require continual documentation to keep up with appointments and contacts. Their CRM has great tools and alarms to help businesses keep up appointments and tasks at hand.
Great contact manager and amazingly powerful capability. So many powerful options to use!
Occasional "glitch" with email attachments to contact records.
Contact management and opportunity follow up is a breeze with this product. Muttiple contact schedules can be set and modified with a click of the mouse.
I love using Act because it is simple and you can access all types of information from your database. I have been using Act for over 20 years. Act has so many features.
The only one is simple instructions to set up a layout.
Act helps me identify my clients interest rates and dates they closed escrow. This helps me zero in on clients who could benefit a lower monthly mortgage payment.
ACT! has been a part of my world before the advent of Windows. It has been and remains the hub for managing the many relationships under my watch. I feel confident that clients, prospective clients, vendors, and others are engaged proactively in a way that will move our relationships forward. Today's solution has come a long way since the early days, but it is one of the few that have earned my trust and my investment.
I wish it were a little easier to maintain a secondary copy of my data in a usable format separate from the cloud enablement I utilize today. Other than this one thing, it has gotten better, and better ... and better!
It is my relationship hub for many different kinds of interfaces with different people, and sometimes for the companies they represent. It reduces the number of technology-enabled tools I need to operate my practice effectively.
I consider ACT! By Swiftpage a solution partner that has helped me build my business. I couldn't have done it without a strong CRM. I've tried others over the years like Goldmine (in the old days), Microsoft CRM (a disaster for me) and most recently Monday.com. I always go back to my basics in ACT and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledge of ACT for both on-line and desktop applications.
Training new reps and getting them to use ACT properly has always been an issue;
Maintaining a detailed database that helps build client relationships.
It is intuitive and easy to use. There are several ways to access the same information.
We prefer both an online and local database capability.
It helps us maintain important customer information in a central location so that it is protected and available even after a user leaves the company.
Act gives me the ability to store my contacts and find them very quickly if I receive a call. It is great to be able to look up previous contacts and sort them in seconds. I can also store documents with the contact.
The transfer of contacts from Excel into Act has some problems. I get databases rejected all of the time. In addition, when I import contacts, I should be able to import either by first and last name or by full name. You can't import First Name - Last Name in separate field contacts. When I paste an email address into an Act contact, Act puts the email in the last field that I used, instead of the email field. The only way to fix the problem is to restart ACT. This happens probably 50% of the time that I use ACT.
Act gives me access to the information that I want in seconds. It, also, gives me the ability to segment information however I want it which is a major advantage.
I can keep a database of my clients and can see all contact made as well as see their annual spending. I can svgecuke follow up reminders and can email all clients at one time saving hours of time.
Ever since they went to a mandatory annual renewal I have had continued problems with mail merge and it seems no one I talk to understands how to fix the issue.
Time savings for keeping notes in Ins place and schedule follow up
Ease of Use, Simple, Better Than Excellent Technical Support. The feeling of confidence when I use the app. I am accustomed to appearance and responses to keyboard inputs. Tech support is excellent, but unavailable after working hours or on weekends. I like AMA, Act Marketing Automation. However, the learning curve is steep. I am still looking for a replacement app that is easier to use. But I have not yet found one that does give me the confidence I feel with ACT! So I am abandoning trials of two more highly rated CRM/marketing automation apps today. I am expecting a consultation with a G2 advisor later today, and I may try more apps that may be recommended. But I am put off by the misleading introductions to the trial apps that make me feel less trusting of them. When they talk about customization I get the idea that the app is more of a do it yourself opportunity to have to learn way more than I care to and knowledge that they should already have to offer the product.
No Dislikes Presently. But would technical help 24 hours. When I call for reasons other than tech support sometimes no one answers. Expand the bid functionality. As I recall, the bids could be best prepared by a template for the opportunities. Make it possible to prepare bids from the opportunity ACT! training videos are pretty good, but they could be excellent with more effort. The trainer is excellent, but I want more of all. ACT! should give him a new contract to prepare and publish more training videos.
Tracking email campaigns. contact details, using groups effectively. Staying on top of day to day activities as well as longer range goals.
I love the Marketing Automation and the activity series
there is not a good interface with google
Keeping in touch and auto flow
ACT provides some of the most straightforward tools when it relates to CRM. I have no trouble making new contacts, setting appointments, and calling my clients. This tool is beneficial if you have an extensive network of contacts. I currently have over 2500 contacts, and because of ACT's alarm feature, which alerts me to important meetings or phone calls, I never forget to call or email anyone. Additionally, I can program an email to be sent on particular anniversaries or when the patient's AMC is going to renew.
Starting in 2020, ACT has transferred all of its products to the cloud, even for the CRM is no longer accessible offline. This represents a worry for a business that takes data safety extremely seriously. We are still utilizing the early draft of offline CRM since we don't want company knowledge to be kept in another nation. An internet solution ought to be less expensive, yet the price has drastically increased in the case of ACT. It undoubtedly provides portability, but not at the expense of information security.
The program well maintains your customer experience knowledge. However, if you change computers, you must purchase their new application. This business does everything in its power to mistreat its clients.
The ability to have every client at your fingertips, along with a detailed history of every meeting and/or activity, is monumental to the proper professional management of prospects and clients. ACT! has always been the main focal point of my business relationship process to ensure that I can be up-to-date and relevant and stay ahead of my marketing, sales and support communications with my prospects and clients. The program is extremely easy to use and has always continued to improve and fine-tune the performance and benefits. I also use Handheld Contact to keep the synchronization between my mobile device and my computer up to date. I have used ACT! from the very first day of its' launch back in April of 1987 and will continue to be a loyal user.
Very few items come up that cause me to be concerned or frustrated with ACT!. After using this incredible program for over 35 years, When I see that there are some areas that might need some updating or possibly new capabilities that need to be added, it seems that they are included in one of the future updates that come along.
Complete and accurate details of every prospect and client that I work with, as well as all of my agents across the country that work with me. I never have the challenge of not having the details or contact information that I need as well as what phase a person is in within my sales process or training process.
I love the simplicity of Act, and the fact I can customize most anything. It's easy to use, and it's a clean interface. The support team is AMAZING!!
Downside, is sometimes i need to purchase outside add-on's to get the result that make me more efficient. Some elements I can not customize, and it adds a bit of work. The marketing automation part has never worked on my system, and we've not uncovered a solution.
ACT is my main CRM software, and keeping track of daily activities is crucial. I love the activity feature.
It works, straight out of the box, and requires minimal configuration and no programming experience. It's also quite fast! No additional expenses for consultants are needed.
At the time we used it, there was no cloud option and no app. We used VPN and Terminal Services to give our distributed workforce access. This presented problems for those thousands of miles away.
We used it as our CRM database, where we logged phone, email, and mailings contact with each customer. It allowed everyone, from sales to technical, to see the history of the customer before contacting them.
Working with ACT, I have my entire sales database at my fingertips. I can see the history of the account. This will prepare me for a call or a meeting, as well as keynotes that I will need. The goal is the meeting and sale to be successful. I can coordinate multiple task lists to make sure that they are completed in the timely manner that was promised to the customer.
Sometimes speed is an issue, but that depends on the device or WiFi I am running with.
Organization of historical data and new accounts information
Ability to customize database, fields, and reports. Also captures all activity...phone, email, documents
Nothing really! Product meets or exceeds all my expectations.
Keeping track of my clients, activities, and tracking proposals and closed business.
You can have everything organized and easy to Access. I love the fact you have different tabs to navigate through the website and the app.
There isn't a whole lot I dislike; I wish it were a little easier to search for specific tools.
We are staying on top of our sales and open opportunities with our customers and their needs.
Act! enables me to keep all information about customers, prospects, colleagues and vendors in one place and manage them easily. I also really appreciate the reminders - no more having to remember to call someone back!
Aside from some small things, the only thing I don't like is that I haven't taken the time to learn more about what Act! can do and how I can do it. As for the small things, I wish that, when entering a name to search for, the search is very specific. It'd be nice to have a more forgiving search ("similar to"). Also, if it doesn't find the name, it'd be nice if it would simply say, "Create new contact with this info?"
I was wasting a lot of time trying to find information. Now I know it's all in Act! And it's searchable.