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Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9

( 434 )

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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to Pipedrive?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Act! video thumbnail
Act! - Act! Homepage
Act! Screenshots
Act! Homepage
Act! Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 12, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Jul 30, 2019
 Source
Overall Rating:
4.5
Arnon S. avatar
Arnon S.
Ceo
Share
"I use Act for over 15 years and are very happy "
What do you like best about Act!?

I like the simplicity of the system and the basic material that any sales person need to work with clients save his activity and the next follow up

What do you dislike about Act!?

it as too many option that I do not use

What problems is Act! solving and how is that benefiting you?

it run all my sales and follow up operation

Small Business (50 or fewer emp.)
May 16, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Desktop to Cloud"
What do you like best about Act!?

Marketing Automation is amazing and very easy to use. I highly recommend using it for your business.

What do you dislike about Act!?

Some features gone from Cloud Version, but easily figured out.

What problems is Act! solving and how is that benefiting you?

We have used ACT for 5-6 years now and we had the desktop version first and then went to the cloud version and we love it! The Marketing automation is great and easy to use.

Small Business (50 or fewer emp.)
Apr 23, 2019
 Source
Overall Rating:
4.5
RG
Rich G.
Sr. Tech. Sales Mgr. Midwest Division
Share
"Longtime user"
What do you like best about Act!?

I've been using ACT! since the DOS days and have been very pleased with it from day one! I like that it easily interacts with my iPhone and is easy to track contacts and orders. In addition, the scheduling is essential tool.

What do you dislike about Act!?

each update to the program, the MG get bigger & bigger.

What problems is Act! solving and how is that benefiting you?

Problems solved are the ease of keeping everything updated in my ever so moving/evolving industry.

Small Business (50 or fewer emp.)
Mar 06, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Long time user for contact manager "
What do you like best about Act!?

I have been using Act! for almost 20 years. for my needs there is not a better contact manager. I often need to look up contacts on data other than Name or phone # . ACT! allows me e to search under any contact field and partial data. This is rather useful for me. Also the ability to easily export data to MS Word & Excel and easily change column header information is very useful for me

What do you dislike about Act!?

ACT! has a large learning curve. its complicated and SQL server is a resource hog on my computer

What problems is Act! solving and how is that benefiting you?

I work with about 3,000 contacts the ability to slice and dice look up contacts and customize fields is important to me

Small Business (50 or fewer emp.)
Mar 05, 2019
 Source
Overall Rating:
4.5
Kirk V. avatar
Kirk V.
President
Share
"ACT! Keeps our company organized."
What do you like best about Act!?

I like the power of keeping my contacts organized and in a single location. I also like the way ACT! integrates directly with Office 365 to manage my contacts.

What do you dislike about Act!?

The only item that I have found challenging is that my old calendar printout has changed to a new format. Just a preference thing.

What problems is Act! solving and how is that benefiting you?

We are a small manufacturing company that has customers across many market segments. ACT! helps us keep current with all of our customers by prompting follow-up with them.

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"For me Act is a must"
What do you like best about Act!?

I can track all my clients and prospects and keep records of everything

What do you dislike about Act!?

Sometimes seem a bit complicated to learn and utilize every aspect of it

What problems is Act! solving and how is that benefiting you?

keeps me on track especially when juggling 100's of prospects and 100's of clients. I can follow up when I am to and my note remind about what

Mid Market (51-1000 emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to learn basics. Quick and easy to locate specific clients, etc."
What do you like best about Act!?

you can put a loot of detail about each entry and that makes sorting and finding a breeze..

What do you dislike about Act!?

calendar is not the easiest to work with, ands it would be nie to use the calendar feature with mobile devices..

What problems is Act! solving and how is that benefiting you?

The ap allows quick access to entrys past hitory as well as what is going on today..

Small Business (50 or fewer emp.)
Oct 25, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Director Sales & Marketin"
What do you like best about Act!?

I have everything I need on a company at my finger tips. Everything is in one spot with easy access. Also like the fact it can sync to Outlook which is a big plus.

What do you dislike about Act!?

I have to call tech services too often especially when there are Microsoft updates. non compatibility issues at times.

What problems is Act! solving and how is that benefiting you?

I am not solving business problems, I am benefitting from the advantages of having all of my documents e-mails and business dealing under one company or individuals name.

Small Business (50 or fewer emp.)
Oct 23, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Used ACT to set up database for a new startup Company"
What do you like best about Act!?

The ease of the original setup and day to day use

What do you dislike about Act!?

Can't say that I dislike anything as yet. Just started using in March of this year

What problems is Act! solving and how is that benefiting you?

Creation of a brand new database for a start up company

Small Business (50 or fewer emp.)
Sep 18, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Act as daily planner"
What do you like best about Act!?

Very easy to use. Keeps contacts and calendar schedules easily available. Been using it for many years. Can look on my phone or ipad to see the notes ive made before i go into an account.

What do you dislike about Act!?

Can’t print out accounts by zip codes although can see them together.

What problems is Act! solving and how is that benefiting you?

Scheduling, and appointment notification. Never miss an appointment