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Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9

( 434 )

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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to Pipedrive?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Act! video thumbnail
Act! - Act! Homepage
Act! Screenshots
Act! Homepage
Act! Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 18, 2026
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Feb 06, 2020
 Source
Overall Rating:
5.0
Claire G. avatar
Claire G.
Director Of Sales And Marketing
Share
"Let ACT! make your life easier"
What do you like best about Act!?

One place to keep track of all your contacts, send emails, letters, campaigns, notes, tasks, organized, easy and never lost data.

What do you dislike about Act!?

Not the easiest to customize, but nothing is life is easy.

What problems is Act! solving and how is that benefiting you?

All the issues I have had with ACT have been resolved with the technical team.

Small Business (50 or fewer emp.)
Jan 30, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I dont undestand this question"
What do you like best about Act!?

WHAT CAN I FIND BY COMPANY, BY CONTACT, BY STATE OR COUNTRY BY E MAIL WHO I'M LOOKING FOR

What do you dislike about Act!?

AS I HAVE MANY PENDING CALLS SOMETIMES I AM DIFFICULT TO CHANGE QUICKLY FROM ONE CONTACT TO ANOTHER OR SOMETIMES LIKE THAT IT WORKS

What problems is Act! solving and how is that benefiting you?

I HAVE A LOT OF ORDER IN MY WORK AND IT IS VERY EASY TO FIND THE CUSTOMER I AM LOOKING FOR AND WITH THIS I MAKE MY WORK FASTER. MY PROBLEM IS THAT SOMETIMES A LITTLE BUT I HAVE TO CLOSE AND OPEN AGAIN. I WOULD LIKE THAT THE SAME PROGRAM WILL ELIMINATE THE CALLS, CLIENTS OR DUTIES APPLIED AND I DON'T KNOW HOW TO CARRY OUT THIS LAST STEP

Small Business (50 or fewer emp.)
Jan 21, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I am an ACT! user more than 10 years"
What do you like best about Act!?

Flexible organization of all my contact history and ease of access Also, immediate and excellent tech support whenever I call

What do you dislike about Act!?

Difficult to customize layout of the screen I use most often

What problems is Act! solving and how is that benefiting you?

I can group and organize all my contacts regarding genealogy; notes; attachments.

Small Business (50 or fewer emp.)
Jan 21, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great tool to my business"
What do you like best about Act!?

I like it that you have to take action on all tasks and to do's you can reschedule if needed and delete them but then you just kidding yourself

What do you dislike about Act!?

I don't really dislike anything however getting to grips with some of the new features when adding them can be a bit time consuming

What problems is Act! solving and how is that benefiting you?

Act ensures that any enquires and actions required are done when required

Small Business (50 or fewer emp.)
Nov 14, 2019
 Source
Overall Rating:
5.0
Karen S. avatar
Karen S.
Account Representative
Share
"ACT! is great contact management software!"
What do you like best about Act!?

ACT! is user friendly, robust, easily handles data and manipulation and helps keep me in close contact with my client base. Have used it for years, since the training was on cassette tape, and rarely had any problems with the software or updates.

What do you dislike about Act!?

The e-mail interface occasionally goes down but closing and rebooting the computer have corrected it. Just inconvenient but doesn't happen often. With the change of ownership, the customer service level has changed which has occasionally been frustrating.

What problems is Act! solving and how is that benefiting you?

Reminders help keep me organized and make sure I follow up with my client base. Easy to do e-mail blasts to my customers or create spreadsheets with selected contacts. Am able to put my database on an iPad device so that I have it when attending trade shows and events so I can easily recall the last interaction with my clients. It's a great piece of software and well-supported over the years.

Small Business (50 or fewer emp.)
Nov 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT is the perfect CRM for small businesses like mine"
What do you like best about Act!?

We are a small business using ACT. We like the ease of use and the way it works with our email system to record email interactions with our customers. Customization is easy to do and lets you tailor ACT to your specific business requirements. I definitely recommend ACT to any business looking to get ahead.

What do you dislike about Act!?

Setting everything up by yourself would be difficult. I would highly recommend hiring an ACT certified consultant to keep you ahead of anything new and help move through any technical difficulties. I would like some more features added to the new ACT E-marketing, SwiftPage used to have a survey feature that is no longer available with ACT E-marketing. Bring it back. ACT needs management to be good and effective. Having an in-house ACT manager will make ACT more effective and easier to use. I always say that ACT is only as good as the information that is inputted. You need complete buy in from your team.

What problems is Act! solving and how is that benefiting you?

We are keeping track of customers making it easy for everyone in the office to be on the same page in terms of where a customer is at. ACT E-marketing makes it easy to keep customers informed of what is new at Cameron Instruments. We can keep track of our sales team by using the opportunities, they can keep track of sales and where they are at for the month. They can easily track long-term opportunities.

Small Business (50 or fewer emp.)
Oct 24, 2019
 Source
Overall Rating:
5.0
Dale C. avatar
Dale C.
Operating Partner
Share
"Small business. 28 year user of Maximizer and 6 year user of ACT (my current life preserver)."
What do you like best about Act!?

We can all deal with a multitude of issues but not at exactly the same time. ACT keeps everything teed up for action at a time when that action is actually "timely". No forgetting and no regrets.

What do you dislike about Act!?

I mostly dislike my limited personal time to learn all of the features of ACT. It is so much more capable than I am.

What problems is Act! solving and how is that benefiting you?

No forgets and no regrets!

Small Business (50 or fewer emp.)
Oct 17, 2019
 Source
Overall Rating:
5.0
CB
Chris B.
Owner
Share
"ACT! Provides Everything I need to stay connected to customers and track sales."
What do you like best about Act!?

ACT! allows me to create templates for frequent activities and then merge my contacts using Word or Outlook. This is a huge time saver precluding me from having to retype or cut and paste. The opportunities allow me to track sales and insight in the sales process.

What do you dislike about Act!?

Not having ACT! Create invoices with unique invoice numbers.

What problems is Act! solving and how is that benefiting you?

Keeping track of customers. Being able to access documentation of past transactions and receive insights in how to best serve our clients now and in the future.

Small Business (50 or fewer emp.)
Oct 17, 2019
 Source
Overall Rating:
5.0
MC
Mollie C.
Executive Director
Share
"Great program for a Membership Database"
What do you like best about Act!?

The ease of setting up the database and the ability to query for needed information.

What do you dislike about Act!?

Although our organization does not use a lot of what Act! offers, since we just use it for a membership database, I have not found anything that I dislike.

What problems is Act! solving and how is that benefiting you?

We are able to maintain an accurate membership database. It is easy to query for information, such as expired members to send renewal notices to or new/renewed members to send new membership cards to. We also Act! to come up with our mail or email lists to send out our quarterly journal and weekly e-newsletter.

Small Business (50 or fewer emp.)
Oct 15, 2019
 Source
Overall Rating:
5.0
JH
John H.
Director Of Business Development
Share
"The startup was smooth"
What do you like best about Act!?

I've worked with ACT and other CRM's for different employers over the last 20 years and I still like the format ACT offers. It's intuitive and not challenging to understand on a simple level. This is a new subscription with a new company but I did try some of the suggested CRM's and either the cost was high and/or the learning curve was high. I didn't know what to expect by the tech calling me for a walk through but essentially I just let him remote in and setup everything from desktop installation to syncing with online version. I realized by watching the tech how so many issues could develop if I attempted the process myself. I had been using just the cloud version because I was concerned about messing things up if I installed the desktop version, so this was one of my questions to the tech. Then they handled it. He spent almost two hours making sure everything ran properly. The tech was pleasant and patient with me when I had to take a call in between his work. So over all, I had a very good experience.

What do you dislike about Act!?

Since I use only the CRM features I haven't found much. The online version sometimes requires a refresh to get the ALL contacts list to load and sometimes there is lag in the up front load to start. But not significant to delay work. Most likely its the connection to the internet I have than the cloud version. I did realize I had to whitelist the online Version to get the task alerts to pop up.

What problems is Act! solving and how is that benefiting you?

The biggest problem for me is keeping track of the hundreds of contacts and what I discussed with them. ACT does a great job of displaying the history for me to quickly remember when I'm talking with a contact or before I call them. The ACT format saves me a lot more time and gives me less headaches.