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Ahrefs
Empower Your SEO Strategy
4.5

( 508 )

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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in Indie Hacker and SEO tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Semrush?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 19, 2026
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508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Oct 30, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing SEO tool"
What do you like best about Ahrefs?

excellent features all round, but i think my favourite might be the fact that you can find featured snippet opportunities via the organic search function - you can see those that currently don't have a featured snippet or see which ones are taken by competitors for you to steal

What do you dislike about Ahrefs?

nothing - fantastic tool. Maybe a little more generosity in terms of the amount you pay for projects etc but that might be asking for a lot, i understamd that the company will have overheads.

What problems is Ahrefs solving and how is that benefiting you?

i use ahrefs for technical seo audits, finding keywords to optimise my site with, finding new seo opportunities, featured snippets, link opportunities, competitor research etc

Enterprise (> 1000 emp.)
Oct 30, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One Stop Shop for SEO"
What do you like best about Ahrefs?

Ahrefs is the one stop shop for our SEO needs. It has every feature and functionality we need for SEO jam packed into one tool.

What do you dislike about Ahrefs?

There are so many features that it can be non-intuitive to new SEO users what each one does, but it's easy enough to play around and figure it out.

What problems is Ahrefs solving and how is that benefiting you?

We're solving all of our SEO problems with this tool. We're able to do keyword research to fill SEO gaps, conduct content gap analysis to see how our competitors compare, track keywords and rankings for existing content, and so much more.

Mid Market (51-1000 emp.)
Oct 22, 2020
 Source
Overall Rating:
5.0
Leon S. avatar
Leon S.
E Commerce Manager
Share
"Ahrefs is amazing for SEO purposes"
What do you like best about Ahrefs?

Easy to work with and really detailed data for SEO improvements and tactics.

What do you dislike about Ahrefs?

The price seems to high for me. For a small company the starting price is quite expensive.

What problems is Ahrefs solving and how is that benefiting you?

SEO, everything I do for SEO. I have to use Ahrefs.

Small Business (50 or fewer emp.)
Oct 22, 2020
 Source
Overall Rating:
5.0
LS
Leon S.
Founder
Share
"Best SEO tool available"
What do you like best about Ahrefs?

It gives a clear data overview with a huge load of useful data for SEO optimization.

What do you dislike about Ahrefs?

I don't really have points which dislike me. Maybe the support can be better, quicker reaction time.

What problems is Ahrefs solving and how is that benefiting you?

I am improving the SEO of our website and doing competitor analyses.

Small Business (50 or fewer emp.)
Sep 07, 2020
 Source
Overall Rating:
5.0
TC
Thomas C.
Founder
Share
"Great product"
What do you like best about Ahrefs?

Being able to monitor the entire campaign from a simple dashboard

What do you dislike about Ahrefs?

No faults so far, it does everything we need

What problems is Ahrefs solving and how is that benefiting you?

Keyword planning and position tracking

Small Business (50 or fewer emp.)
Sep 04, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Tool for SEO"
What do you like best about Ahrefs?

I like the ease of using this tool. Just put in the URL of the website you want to scan and you can get information such as links back to your site as well as data on Organic Search Keywords and PPC data.

What do you dislike about Ahrefs?

I think the thing that would make it the best tool out there is real keyword research. Something that other tools miss is some really nice local search data.

What problems is Ahrefs solving and how is that benefiting you?

In my current position, I use this tool to find the status of the client's backlink profile. There is also great data that can be taken from this to such as broken links and organic keywords.

Small Business (50 or fewer emp.)
Aug 31, 2020
 Source
Overall Rating:
5.0
AT
Alexei T.
Founder
Share
"The gold standard for SEO, pagerank, and keyword data"
What do you like best about Ahrefs?

After years of using SEMRush and Ahrefs, I can say that a vast majority of the time ahrefs has better data.

What do you dislike about Ahrefs?

Compared to SEMRush, I wish there were more options to automatically monitor a site and receive timed updates.

What problems is Ahrefs solving and how is that benefiting you?

We use ahrefs to plan out marketing efforts, to perform market research, and to verify that our marketing spend is well guided.

Small Business (50 or fewer emp.)
Aug 17, 2020
 Source
Overall Rating:
5.0
DD
Dani D.
Fulfillment Director
Share
"Favorite SEO Tool"
What do you like best about Ahrefs?

I love using the content gap tool. I use it weekly. I also love how much information is available. It is definitely worth the money.

What do you dislike about Ahrefs?

Sometimes the data does not match Google Search Console. Though it is always close, sometimes I worry about the accuracy of the data.

What problems is Ahrefs solving and how is that benefiting you?

We get a lot of useful information about client's competitors. We get a much clearer view of where our clients stand in their industry.

Small Business (50 or fewer emp.)
Jun 02, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best tool for SEO"
What do you like best about Ahrefs?

Ahrefs built a useful methodology of keyword searching. It's easy to use for beginners in SEO like me.

What do you dislike about Ahrefs?

Price. It seems expensive for using full access.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs helps to find keywords with the best traffic potential and it's easy to search relevant sites for link building.

Small Business (50 or fewer emp.)
Apr 27, 2020
 Source
Overall Rating:
5.0
MS
Manjeet S.
Founder
Share
"Best Seo tool for keyword research and building backlinks"
What do you like best about Ahrefs?

We have been using Ahref for building backlinks and doing keyword research for our blog and I am extremely happy with the performance of this tool. This tool complete insights about a keyword like if we work on it so how many clicks we will get, CPC, already ranking websites and how many backlinks they have made to rank on the first page of google which is amazing. It help us to rank on the first page of Google on several keywords. And also I can spy on my competitors to know on which keywords they are ranking, how many backlinks they have made everything

What do you dislike about Ahrefs?

This tool is bit costly otherwise it is a great tool

What problems is Ahrefs solving and how is that benefiting you?

This tool makes link building and keyword research look easy for us which earlier used to take a lot of time. We have been able to build backlinks and write good articles to rank on Google