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Ahrefs SEO Software logo
Ahrefs
Empower Your SEO Strategy
4.5

( 508 )

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Ahrefs Reviews: 4.5/5 — Highly Rated

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in Indie Hacker and SEO tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
Ahrefs Categories on Findstack
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Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is an AI-powered platform that runs your business while you sleep. Describe what you want to se... Learn more about Crevio
Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Semrush?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 20, 2026
Ahrefs SEO Software logo
508 Ahrefs Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Oct 26, 2018
 Source
Overall Rating:
5.0
AR
Abhishek Singh R.
Sr. Seo
Share
"Ahrefs is must for SEO Guys"
What do you like best about Ahrefs?

Whenever we want to do competitors' analysis, we just paste the website in Ahrefs and it gives all the data. Also, I like its keyword research, link analysis rank tracking programs.

What do you dislike about Ahrefs?

I don't know it is possible or not but I am facing a difficulty to remove projects from Rank Tracker.

What problems is Ahrefs solving and how is that benefiting you?

Competitors Analysis

Mid Market (51-1000 emp.)
Oct 22, 2018
 Source
Overall Rating:
5.0
HD
Hiten D.
Team Leader Digital Marketing
Share
"Must have tool for Digital Marketers"
What do you like best about Ahrefs?

Backlinks tools. We can get thousands of backlinks to your project or other projects.

What do you dislike about Ahrefs?

Their pricing is a little higher than the competitors but you can definitely get what you pay for.

What problems is Ahrefs solving and how is that benefiting you?

This tool can do everything you need to checkout your situation with SEO and PPC for your project and also give an analysis for competitor's projects.

Mid Market (51-1000 emp.)
Oct 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Tool for Content Teams"
What do you like best about Ahrefs?

This website has made robust articles so much more plausible for me and my team. We use ahrefs to find topic ideas, topics our competitors are writing about, phrases we should be using in our articles and so much more.

What do you dislike about Ahrefs?

There are a lot of clicks to get the information I'm looking for and it takes a while to load sometimes. So it's buried, but at least it's all there.

What problems is Ahrefs solving and how is that benefiting you?

Our articles were based on our interpretation of customer interest. Ahrefs gave us better insight into our customers' needs and is helping us rank better online!

Mid Market (51-1000 emp.)
Oct 19, 2018
 Source
Overall Rating:
5.0
UP
Utkarsh P.
Head Products (E Commerce)
Share
"Great tool and great customer support"
What do you like best about Ahrefs?

Ahrefs is a robust platform with all kinds of datum you may need. I got to them through a blog-post which detailed "keyword research". I liked the details and tried a weekly subscription. It is fairly simple on UI. Also, their customer success team rocks. refunded some extra charges made by mistake straightaway..no questions asked..ill keep buying

What do you dislike about Ahrefs?

That there are 2-3 competing products and I shall have to be spoilt for choices..for now its Ahrefs conclusively though..:)

What problems is Ahrefs solving and how is that benefiting you?

keywords research, SERP analysis, backlink analysis, SEO generally

Small Business (50 or fewer emp.)
Oct 01, 2018
 Source
Overall Rating:
5.0
SJ
Shaurya J.
Founder
Share
"Beast of a Tool"
What do you like best about Ahrefs?

The tool has everything. Rank tracking, site audit, link research etc. And all the tools inside ahrefs are really powerful unlike ahrefs' competitors which add new tools for new tools sake. I particularly like the backlink research feature as ahrefs lets you slice and dice the data in many ways.

What do you dislike about Ahrefs?

I don't the limits they have placed. They should increase the limits a bit.

What problems is Ahrefs solving and how is that benefiting you?

The number one problem It solves is finding backlink opportunities for my clients which is vital to any SEO campaign.

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
5.0
JM
Jovan M.
Performance Marketing Specialist
Share
"Most powerful SEO tool "
What do you like best about Ahrefs?

Ahrefs data turned SEO game to the next level. Using content explorer you can find a lot of fresh data and useful content. Backlink tracker work almost perfectly. Beside tool which is better from day to day, is you are new in this game Ahrefs team shares very useful information on their blog and Facebook group. Well done!

What do you dislike about Ahrefs?

Recently they announce new rank tracker limitations, but this is not crucial.

What problems is Ahrefs solving and how is that benefiting you?

In depth backlink analysis, finding new and qualified prospects.

Small Business (50 or fewer emp.)
Jul 19, 2018
 Source
Overall Rating:
5.0
JJ
Jeff J.
Founder
Share
"My Go To Tool for SEO"
What do you like best about Ahrefs?

There are a lot of SEO tools out there and many of them are exceptionally competitive but AHrefs is always my go-to tool when I'm not using more than one. One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful. The backlink index is one of the best too though at the time of writing, Moz has just improved their index. Regardless of index size, which theirs is large enough, the type of data they provide is the most useful. The broken links data is probably the most useful that isn't easily matched by other tools. Additionally, going back to the content explorer, you can find unlinked mentions, a feature that appears to have been removed in Moz's "new" tool (I may just not be able to find it). The rest of the tools are generally matched by other competitors to some degree though, in general, AHrefs understands what you intend to do with that data and presents the most useful information first.

What do you dislike about Ahrefs?

The only feature that seems to "lag" compared to it's competitors is their site audit tool. This only launched a few months ago but in my experience experimenting with this tool, it's not the most effective.

What problems is Ahrefs solving and how is that benefiting you?

I'm the biggest AHref's proponent in my agency, we do use the other tools but the biggest benefit that we get is more accurate data to cross-reference with other SEO tools.

Small Business (50 or fewer emp.)
May 12, 2018
 Source
Overall Rating:
5.0
CD
Chris D.
Social Media Manager
Share
"Powerful SEO tool"
What do you like best about Ahrefs?

In-depth data and very user-friendly. Backlink data is truly superior.

What do you dislike about Ahrefs?

Can't complain they have updated and produced features that have dominated competitors.

What problems is Ahrefs solving and how is that benefiting you?

Need to find an SEO tool that would help find links and keep track of link portfolio.

Mid Market (51-1000 emp.)
May 02, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ahrefs is THE BEST"
What do you like best about Ahrefs?

Nothing beats the backlink research on Ahrefs. The ability to find where literally all of the backlinks from a competitor is amazing.

What do you dislike about Ahrefs?

There is a steep learning curve that can take some time to learn, but once you learn all you can do it’s a piece of cake.

What problems is Ahrefs solving and how is that benefiting you?

Competitor research and reverse engineering what my competitors are doing for SEO

Mid Market (51-1000 emp.)
May 02, 2018
 Source
Overall Rating:
5.0
Mitch L. avatar
Mitch L.
Seo Manager
Share
"Best All Around SEO Tool"
What do you like best about Ahrefs?

Of the three popular backlink reporting tools (Majestic, Moz, Ahrefs), Ahrefs provides the most useful link data. Even in other areas of SEO, Ahrefs seems to always keep their toolsets fresh. They continually add in useful tools and features that make other software suites less relevant. The most recent addition is their site audit tool which provides a beautiful visualization of technical site issues. The tool I like best within Ahrefs is the content explorer. It provides quick analysis of relevant and popular content for your topic of choice. I primarily use it to determine what kind of content will perform well in social and SEO.

What do you dislike about Ahrefs?

When I had their lite plan, I ran into the problem of having to spread SEO research over a few days because of the daily limits. It would have been useful to have an aggregate monthly limit since I don't do SEO research more than once per month. This was easily solved by upgrading to a higher plan.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs paired with ScreamingFrog and a few other tools provides for most of the data that SEO needs to do a great job. Switching to smaller but more focused tools like these has allowed us to save on costs for enterprise tools.