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Ahrefs
Empower Your SEO Strategy
4.5
(508)
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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in SEO and Marketing tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
Ahrefs Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
Ahrefs screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 20, 2025
Ahrefs Logo
508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Feb 26, 2023
 Source
Overall Rating:
5.0
Chandan M. avatar
Chandan M.
Marketing Consultant
Share
"Great tool for all your SEO needs"
What do you like best about Ahrefs?

Tools like ahref are great for SEO people and marketers in the digital marketing space. The best part is tracking the weekly keyword targeting system and backlink audit tool.

What do you dislike about Ahrefs?

There's nothing to dislike about at Ahrefs, although Ahrefs is a premium tool, and its pricing is relatively higher compared to other SEO tools available in the market. Its pricing plans may not be affordable for small businesses or individual bloggers.

What problems is Ahrefs solving and how is that benefiting you?

Basically, Ahref helps me with backlink analysis, audit, content analysis, competitor analysis, keyword research and website audit. These are the must to have tools for any digital marketer, and Ahref does it at its best!

Small Business (50 or fewer emp.)
Dec 07, 2022
 Source
Overall Rating:
5.0
Ammar S. avatar
Ammar S.
Mechanical Design Engineer
Share
"My All-in-One Tool for Link Building"
What do you like best about Ahrefs?

Ahrefs is a handy tool to help me with competitor analysis, backlink monitoring, and lead generation. Keywords Explorer and Content Explorer support me in attaining more effective and targeted lead generation efforts, while the most useful feature and what I love about it is ''Ahrefs SEO Toolbar''.

What do you dislike about Ahrefs?

The only flaw I can think of is that it's pretty expensive. For me, Ahrefs SEO Tool is quite expensive especially compared to other similar SEO tools. Although its features are robust, some users may find it hard to justify the high cost associated with using Ahrefs. Apart from the price, there aren't really any major issues with Ahrefs SEO Tool that I can point out.

What problems is Ahrefs solving and how is that benefiting you?

There are probably multiple reasons for using Ahrefs. The more accurate it is, the live backlinks, audits, and all other tools help us fix the site's problems, allowing us to concentrate on the areas in which we should make improvements. This is valuable for the site's credibility, search position, backlink profile, and an overall increase in revenue.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
Matt R. avatar
Matt R.
Director Of Operations
Share
"Ahrefs is the SEO tool that gets the job done quickly and correctly."
What do you like best about Ahrefs?

I've been using Ahrefs now for about 6 years now. The dashboard is well-designed. The data it gives is phenomenal. Their index is amazing, competing with the computing power and crawling ability of Bing and Yahoo. They are the second most active crawler after Google, outperforming Bing, Yahoo, Yandex, Baidu, and everyone in between. Crawling the web 24/7 allows them to collect petabytes of data in the process, then analyze, and display it in an attractive manner such that they extract insights in record time, for even the most in-depth SEO crawl or question. The breadth and depth of their links, domains, & URL's are unbelievable. The freshness of the data is impressive, the site audit feature is packed with features. Overall, the tool is easy to use and highly recommended.

What do you dislike about Ahrefs?

The pricing for the Tracked keywords could be better. It gives a low amount of keywords available per plan for tracking. For similar tools, I'd be expecting a few thousand tracked keywords, updated daily, but instead, it updates every 5 days and on my plan it only gives 1,500 keywords. For larger comparisons, such as analyzing weather.com or wikipedia.org, the tool is a bit slow. The referring domains and referring pages graph loads slowly or times out. There are often times where I see keywords with no search volume or competition info. I'd love for the API to be avalable for use, even if I don't subscribe to a separate API plan.

What problems is Ahrefs solving and how is that benefiting you?

It helps me run client website audits. It enables me to see traffic, volume, keywords, links, and much more for a given website. The backlinks features, outgoing links, and ranking keywords part of the tool is second to none and enables me to make better educated decisions when researching clients or choosing keywords and ideas

Small Business (50 or fewer emp.)
Oct 03, 2022
 Source
Overall Rating:
5.0
Pablo P. avatar
Pablo P.
Seo Specialist
Share
"La mejor herramienta para hacer SEO"
What do you like best about Ahrefs?

Lo que más me gusta de Ahrefs es la cantidad de información que puede aportar sobre un dominio. Hace años tenía Ahrefs como referencia para link building y Semrush para keyword research. Hoy todo ese trabajo lo hago con Ahrefs.

What do you dislike about Ahrefs?

Lo que menos me gusta quizás es el precio. Aunque tienen una herramienta gratuita que aporta mucha información sobre tus propios proyectos, quizás el precio del plan más básico es demasiado caro para un consultor que está empezando.

What problems is Ahrefs solving and how is that benefiting you?

Me facilita el diseño de estrategias de link building, análisis de la competencia y elaboración de keyword research. Una funcionalidad que uso muy a menudo es la de "Content Gap" y "Links Gap".

Small Business (50 or fewer emp.)
Sep 14, 2022
 Source
Overall Rating:
5.0
AKHAND PRATAP S. avatar
Akhand Pratap S.
Seo Executive
Share
"Perfect Solution For All SEO Problem"
What do you like best about Ahrefs?

Everything Like Backlinks, Keywords, content gap and many things Backlinks section shows all the backlinks available on the website you can also filter like which one is created a few hours ago.

What do you dislike about Ahrefs?

I think it's Pricing, I have to pay a huge amount of money to access the ahrefs account.

What problems is Ahrefs solving and how is that benefiting you?

Competitor Analysis is one of the important things I am doing right now. All the things related to Competitor backlinks, anchor tag optimization, Keywords.

Small Business (50 or fewer emp.)
Sep 09, 2022
 Source
Overall Rating:
5.0
Manoj S. avatar
Manoj S.
Seo & Smo Analyst
Share
"Ahrefs beneficial for me"
What do you like best about Ahrefs?

We use Ahrefs to know the DR of many websites. Which helps us a lot in doing guest posts. The best thing is that through this we find out the data of our competitor's backlink. This helps us a lot in creating backlinks.

What do you dislike about Ahrefs?

I have no reason to dislike it but I would like to give a suggestion that if you add a feature to index backlinks then Ahrefs will really be a great tool.

What problems is Ahrefs solving and how is that benefiting you?

This gives me the data of my competitor's website backlink. By which I create high-quality backlinks to my website.

Small Business (50 or fewer emp.)
Sep 05, 2022
 Source
Overall Rating:
5.0
Nishant M. avatar
Nishant M.
Seo | High Authority Link Building
Share
"One of the best SEO tool I ever used"
What do you like best about Ahrefs?

I have been using Ahrefs for the last 5 years it helps me to complete and achieve SEO goals, there is no such tool that competes the Ahrefs. One of the best features I liked is the link intersection and competitor analysis..Just wow a single click can give you SEO information of your competitor.

What do you dislike about Ahrefs?

Sometimes there is a technical issue that like google analytics shows website traffic is downside and Ahrefs shows up movement in traffic. But I don't have a problem because every tool has some technique issue and Ahrefs solves their technique issue very quickly.

What problems is Ahrefs solving and how is that benefiting you?

One of the best is competitor analysis, I get many SEO information regarding my competitor or my client's competitor and that can help me improve SERP ranking and gain more revenue for my business.

Small Business (50 or fewer emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
Akash K. avatar
Akash K.
Sr. Seo Analyst
Share
"Very Useful Tool For Website Analysis"
What do you like best about Ahrefs?

Ahrefs is very crucial tool for Digital marketing experts. This is the perfect tool for tracking the keywords ranking and also for keyword research with exact data. There are various powerful set of features and intuitive interface, but I liked the backlink analysis feature which provide the useful backlink data of our competitors. Also very easy to use and easy to understand interface, that is very helpful for those who are using this tool first time.

What do you dislike about Ahrefs?

Ahrefs is an all rounder tool for tracking the website health, linking structure and more. So, there is no hate from myside for Ahrefs.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs solve almost all of the problems that occurred during website analysis, backlink analysis, technical analysis. This tool is very helpful for me because by using this tool I removed all the small and big errors from my client's website.

Small Business (50 or fewer emp.)
Aug 10, 2022
 Source
Overall Rating:
5.0
AS
Amandeep S.
D
Share
"Great Marketing Tool both for Organic & Paid"
What do you like best about Ahrefs?

All tools under Organic search. We can get to know about the real situation of our website in Google

What do you dislike about Ahrefs?

They are not providing Core Web Vitals. This is the only thing left in the menu.

What problems is Ahrefs solving and how is that benefiting you?

I mainly use this tool to check the organic search status of the website which its providing me really well.

Small Business (50 or fewer emp.)
Aug 10, 2022
 Source
Overall Rating:
5.0
DP
Dalton P.
Business Development Manager
Share
"Top solution for web analytics and studying competition"
What do you like best about Ahrefs?

The accessibility of key information, like competitor's backlinks and top keywords.

What do you dislike about Ahrefs?

The only downside is that on the bottom plan, you cannot see keywords that you rank in lower positions.

What problems is Ahrefs solving and how is that benefiting you?

Understanding where we are on the web as well as how customers are finding us.

Mid Market (51-1000 emp.)
Aug 03, 2022
 Source
Overall Rating:
5.0
Myriam C. avatar
Myriam C.
Digital Marketing Executive
Share
"One-stop solution for all things SEO"
What do you like best about Ahrefs?

I've been using Ahrefs for the last 5 years and I can't imagine SEO without it. Every feature of Ahrefs is very useful for SEO, competition analysis, Backlinks analysis and a lot more. Not only the tool, but Ahrefs' resources are super useful for the digital marketing community.

What do you dislike about Ahrefs?

there is nothing that I don't like about Ahrefs.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs is proving near accurate data which is a critical thing for any marketer.

Mid Market (51-1000 emp.)
Aug 02, 2022
 Source
Overall Rating:
5.0
CB
Calev B.
Vp Marketing
Share
"The quintessential SEO tool"
What do you like best about Ahrefs?

Ahrefs is an invaluable tool for any company looking to build traction with their content in organic search. Their software is the most comprehensive available - by far - for link analysis, competitor research and seo health, and their keyword research features have come a long way as well.

What do you dislike about Ahrefs?

Their keyword research tool is improving but it is still not as built out as competitors like semrush. I would like to see more frequent updates on keyword ranking and volume.

What problems is Ahrefs solving and how is that benefiting you?

ahrefs gives us a complete and instant look at competitor link profiles so that we can reverse engineer strategies and implement them ourselves to find success.

Small Business (50 or fewer emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
JA
Jorge A.
Seo Specialist
Share
"The greatest SEO tool"
What do you like best about Ahrefs?

The KW explorer and site explorer, as well the movement KW feature

What do you dislike about Ahrefs?

Nothing, everything the tool has is great

What problems is Ahrefs solving and how is that benefiting you?

Working in SEO is much simpler with this tool

Small Business (50 or fewer emp.)
Jul 17, 2022
 Source
Overall Rating:
5.0
VAIBHAV J. avatar
Vaibhav J.
Search Engine Optimization Specialist
Share
"One of the Best Tool Every Digital Marketer Must Know"
What do you like best about Ahrefs?

Competitor Analysis Competitor Backlink Analysis Keyword Suggestion and many more..

What do you dislike about Ahrefs?

Having Limitations in Free Version of Ahrefs.

What problems is Ahrefs solving and how is that benefiting you?

1. Finding keywords for my SEO projects 2. Finding Competitor backlinks and creating those links for our project to boost our project's ranking and traffic as well. 3. Helps in finding Article Topics. and many more...

Small Business (50 or fewer emp.)
Jul 12, 2022
 Source
Overall Rating:
5.0
PH
Peter H.
President
Share
"Very solid software, tools are very useful for any type of marketing online."
What do you like best about Ahrefs?

Their data is very accurate compared to Semrush and other competitors. They keep improving as well.

What do you dislike about Ahrefs?

The pricing options are a bit limited and expensive for even the lowest tier plan.

What problems is Ahrefs solving and how is that benefiting you?

SEO and PPC competitor analytics as well as comprehensive site auditing. The biggest perk of this software is the content explorer, which indexes all the content in the web along with helpful metrics.

Small Business (50 or fewer emp.)
Jul 11, 2022
 Source
Overall Rating:
5.0
Jayant G. avatar
Jayant G.
Search Engine Optimization Analyst
Share
"A Boon for Digital Marketers and Market Analysts"
What do you like best about Ahrefs?

Ahrefs is a one-stop destination for all digital marketer and market trend analyst needs. It has impressive, affordable, and competitive prices yet offers a bundle of features to its audience. It offers a lot of features with an abundance of data to help better analysis such as the Site Explorer tool to see where a site stands in its overall performance, the Keyword Explorer tool to find trending low competition keywords to work on, the Site Audit feature to audit how effective the efforts are and to identify gaps, and the Rank Tracker tool to see how the site is performing in comparison to competitors.

What do you dislike about Ahrefs?

There isn't too much to dislike. Some important features are missing and need to be there as soon as possible. One of them is the Local SEO tool. There aren't just online businesses but offline too. If one wants to see what competition is like and what direction to head to increase footfall in a local business Ahrefs does not provide any data for that. It does not offer the facility to check trends for a certain keyword in a particular location in a country. These are some features that are lacking in Ahrefs.

What problems is Ahrefs solving and how is that benefiting you?

It is like oxygen for market analysts and one core digital marketer can't just live without it. It helps me find the best low-competitive yet high-volume trending keywords for the content idea I have. It helps me audit my website to measure the success rate of the efforts that I put to work and in gap identification too. It helps me keep an eye on my competitors b analyzing their data and comparing that to mine. It also helps me write SEO-friendly content which is again a most important feature for each in the industry.

Small Business (50 or fewer emp.)
Jul 06, 2022
 Source
Overall Rating:
5.0
Michael C. avatar
Michael C.
Co Founder
Share
"Data to drive SEO"
What do you like best about Ahrefs?

Accurate data regarding what drives SEO results

What do you dislike about Ahrefs?

There is a learning curve, and would like some more competitive data. However, overall my favorite SEO software.

What problems is Ahrefs solving and how is that benefiting you?

Using data to see where to spend your time improving SEO

Enterprise (> 1000 emp.)
Jul 05, 2022
 Source
Overall Rating:
5.0
Rahul S. avatar
Rahul S.
Marketing Specialist
Share
"The Most Powerful Research Tool you can find!"
What do you like best about Ahrefs?

Ahrefs is the most powerful tool for all marketers. It is a goldmine that keeps on giving. I find the Keyword Research Tool very helpful as you can enter one seed keyword and it will give you all the related keywords. You can then filter the results according to word length, KD, etc. Their Content Explorer is amazing as well. Enter one keyword and it will give you topics around that keyword. With Ahrefs, I can never run out of topics and keywords. I also use it for competitor analysis, finding out competitor's keywords, backlinking strategy, etc. Being a marketer, Ahrefs is THE most important tool you need to succeed.

What do you dislike about Ahrefs?

They have been improving a lot and have also introduced new versions of existing tools like Keyword Explorer 2.0. This shows that they are already in the right direction and I don't think there is anything I currently dislike.

What problems is Ahrefs solving and how is that benefiting you?

Being a Marketer, I need to come up with topics that the content team can write about, research keywords that get us ahead of the competition, etc. With the help of Ahrefs, I am able to find new topics within minutes and then research long-tail keywords around that topic pretty fast. This gets us extra traffic and makes us better than the competition.

Small Business (50 or fewer emp.)
Jul 04, 2022
 Source
Overall Rating:
5.0
NM
N Ir M.
Seo Project Manager
Share
"Best link explorer tool for SEO"
What do you like best about Ahrefs?

So many good functions like link intersect, keywords SERP, referring domains. New keywords discovery by competitors domains and more!

What do you dislike about Ahrefs?

Nothing at the moment - maybe only real-time links to domain discovery - sometime there are links to websites that the tool doesn't show yet

What problems is Ahrefs solving and how is that benefiting you?

Link building. link spamming, new keywords to promote, competitors discovery

Small Business (50 or fewer emp.)
Jun 26, 2022
 Source
Overall Rating:
5.0
GL
Gange L.
Cmo
Share
"Complete tool for SEO and Marketing campaigns"
What do you like best about Ahrefs?

Ahrefs is a powerful tool that lets us quickly gather information about our target audience and our competitors, as well as research keywords and backlinks. Its unique dashboard is a great way to get an overview of how our content is performing and how our campaigns are doing.

What do you dislike about Ahrefs?

Ahrefs is a premium SEO toolset that has helped me a lot with keyword research and backlink analysis. I like how easy it is to use and I find it easy to use with clients.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs is the only tool we'll need for every aspect of our SEO campaigns. It provides a wealth of actionable data and reports about our backlinks and competitors, helping us to make informed decisions about our marketing strategy. It is a must-have tool for serious consultants, agencies, and enterprise-level companies. In addition, it's easy to use and doesn't require any technical knowledge.

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