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Ahrefs
Empower Your SEO Strategy
4.5

( 508 )

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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in Indie Hacker and SEO tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Semrush?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 03, 2026
Ahrefs Logo
508 Ahrefs Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Jul 05, 2022
 Source
Overall Rating:
5.0
Rahul S. avatar
Rahul S.
Marketing Specialist
Share
"The Most Powerful Research Tool you can find!"
What do you like best about Ahrefs?

Ahrefs is the most powerful tool for all marketers. It is a goldmine that keeps on giving. I find the Keyword Research Tool very helpful as you can enter one seed keyword and it will give you all the related keywords. You can then filter the results according to word length, KD, etc. Their Content Explorer is amazing as well. Enter one keyword and it will give you topics around that keyword. With Ahrefs, I can never run out of topics and keywords. I also use it for competitor analysis, finding out competitor's keywords, backlinking strategy, etc. Being a marketer, Ahrefs is THE most important tool you need to succeed.

What do you dislike about Ahrefs?

They have been improving a lot and have also introduced new versions of existing tools like Keyword Explorer 2.0. This shows that they are already in the right direction and I don't think there is anything I currently dislike.

What problems is Ahrefs solving and how is that benefiting you?

Being a Marketer, I need to come up with topics that the content team can write about, research keywords that get us ahead of the competition, etc. With the help of Ahrefs, I am able to find new topics within minutes and then research long-tail keywords around that topic pretty fast. This gets us extra traffic and makes us better than the competition.

Small Business (50 or fewer emp.)
Jul 04, 2022
 Source
Overall Rating:
5.0
NM
N Ir M.
Seo Project Manager
Share
"Best link explorer tool for SEO"
What do you like best about Ahrefs?

So many good functions like link intersect, keywords SERP, referring domains. New keywords discovery by competitors domains and more!

What do you dislike about Ahrefs?

Nothing at the moment - maybe only real-time links to domain discovery - sometime there are links to websites that the tool doesn't show yet

What problems is Ahrefs solving and how is that benefiting you?

Link building. link spamming, new keywords to promote, competitors discovery

Small Business (50 or fewer emp.)
Jun 26, 2022
 Source
Overall Rating:
5.0
GL
Gange L.
Cmo
Share
"Complete tool for SEO and Marketing campaigns"
What do you like best about Ahrefs?

Ahrefs is a powerful tool that lets us quickly gather information about our target audience and our competitors, as well as research keywords and backlinks. Its unique dashboard is a great way to get an overview of how our content is performing and how our campaigns are doing.

What do you dislike about Ahrefs?

Ahrefs is a premium SEO toolset that has helped me a lot with keyword research and backlink analysis. I like how easy it is to use and I find it easy to use with clients.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs is the only tool we'll need for every aspect of our SEO campaigns. It provides a wealth of actionable data and reports about our backlinks and competitors, helping us to make informed decisions about our marketing strategy. It is a must-have tool for serious consultants, agencies, and enterprise-level companies. In addition, it's easy to use and doesn't require any technical knowledge.

Small Business (50 or fewer emp.)
May 13, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best SEO tool in the market"
What do you like best about Ahrefs?

Easy to audit the website Keyword reseach Competitor Analysis SEO audit Content gap analysis

What do you dislike about Ahrefs?

As of now nothing to say as it provides all the features what we want

What problems is Ahrefs solving and how is that benefiting you?

Auding and resloving the technical issues of the website Creating backlink strategy

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Tool for Keyword Research"
What do you like best about Ahrefs?

Easy to track all the data of the website. Can easily do the website audit. All the analysis like keyword research, backlink audit, technical audit, etc can be done in single tool.

What do you dislike about Ahrefs?

Only the pricing structure with user limitation but as of now there is nothing much to dislike about this.

What problems is Ahrefs solving and how is that benefiting you?

Resolving technical issues and any other error which are present on website. Can do the content analysis, backlink analysis and many more for seo purpose

Small Business (50 or fewer emp.)
Apr 26, 2022
 Source
Overall Rating:
5.0
Ali Rıza O. avatar
Ali Rıza O.
Web Design Specialist
Share
"Excellent SEO Analysis Tool"
What do you like best about Ahrefs?

Ahrefs provide us to show our backlinks.

What do you dislike about Ahrefs?

Its Turkish language improve a little bit.

What problems is Ahrefs solving and how is that benefiting you?

We have lots of backlinks. It provides to show us regularly.

Mid Market (51-1000 emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ahrefs Review"
What do you like best about Ahrefs?

So much to like, but my favorite is the site explorer tool so I can see how my site and competitors match up.

What do you dislike about Ahrefs?

Sometimes it can be complicated, but the learning curve tends to be short.

What problems is Ahrefs solving and how is that benefiting you?

No problems - it is quite expensive however. It does seem more intuitive than other SEO tools I have used.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
FB
Fatih B.
Digital Marketing Manager
Share
"Best Tool for Keyword Searchs on SEO"
What do you like best about Ahrefs?

Ahrefs keyword searches are really amazing. This tool is SEO keyword tool, to be honest, if you are searching for SEO marketing tool, you need to choose SEM Rush but for SEO Keyword ahrefs is the best...

What do you dislike about Ahrefs?

Their pricings are expensive and there is just 7 days trial and these seven days are with paid. (7 $) It would be better if they can give monthly trial or something...

What problems is Ahrefs solving and how is that benefiting you?

I'm solving keyword rankings and backlink details for my websites (or my customers websites) It's super cool they have competitor tool, i'm also using it, i'm planing my SEO strategy with it...

Enterprise (> 1000 emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My favorite all-around SEO Swiss Army knife"
What do you like best about Ahrefs?

Ahrefs offers an incredible amount of power within a flexible tool set. If you can only use one SEO tool, it's the one you should choose. Its new integrations with Google Data Studio is great as well.

What do you dislike about Ahrefs?

The UI isn't as intuitive as it could be, though you can work around its somewhat wonky UX by taking a little bit of time to figure out where things are placed and how the tool works.

What problems is Ahrefs solving and how is that benefiting you?

We use Ahrefs for a variety of SEO tasks (rank tracking, keyword research, site audits, link analysis, etc.). For most of what we need to do SEO-wise, we're able to get it done with Ahrefs.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
TT
Tonmoy T.
Digital Marketer & Seo Strategist
Share
"Ahrefs is the ULTIMATE SEO TOOL for a marketer"
What do you like best about Ahrefs?

The best thing about Ahrefs is their mammoth database. Ahrefs crawler is the second largest after Google. And really liked their user interface, it is very easy to use and very well structured.

What do you dislike about Ahrefs?

I liked every feature of Ahrefs except the traffic measurement. Ahrefs shows less traffic than Google Analytics.

What problems is Ahrefs solving and how is that benefiting you?

I use Ahrefs for my day-to-day Keyword research for my blogs, business websites etc. I use it for competition analysis, SEO audit and many other tasks. Ahrefs is my go-to tool for my digital marketing profession.