BrightTALK Reviews & Product Details

It is easy to reuse content that has already been created to maximize its potential. It is also very easy to connect to Marketo programs. We have seen a huge increase in organic traffic to our webinars.

The live webinar features are not as user-friendly as other webinar tools like Zoom. The poll function has an odd delay and you can't see the number of attendees or who is attending.

We wanted to get our webinars more attention. So far we have seen decent organic traffic, but not as many live viewers as we are used to. We also wanted to get in front of the right communities.

BrightTALK is incredibly easy to use. It is simple to set up new webinars, add on-demand content and add to campaigns. Super user-friendly and saves our team a ton of time.

We used the BrightTALK/SFDC connecter when setting this tool up. That connector led to some challenges with reporting as BrightTALK comes with a ton of new fields and nuances.

In the past, we didn't see a ton of interaction with our webinars. BrightTALK has allowed us to get our content in front of the people who care about our industry.

We have been using this for over a year now - love how easy it is to use (especially with the new UI). My customer success team (EMILY!) has been amazing. Always quick to respond and great tips for an even better ROI. Highly recommend giving this a go if your company is looking to start diving into the webinar world.

No big dislikes, I think the integration with Salesforce needs to be updated, but it is fine as is.

Getting our product in front of a new audience AND nurturing returning leads with new content.

Webinars are promoted to a larger audience through the BrightTalk community.

The lead form is very long and may hurt conversion rates.

BrightTalk allows us to easily host webinars with lots of built-in capabilities (registration and follow-up emails, sync to Hubspot, lead forms)

I like how easy it is to set up a webinar, have the registrations managed by the platform and the FU as well. The team's customer support is above anything else I've ever received from a marketing tool, they are very responsive and do a great job in supporting the implementation process.

The webinar platform itself needs some improvements like the ability to play a video and talk simultaneously while its running or the ability to see the speaker while the presentation in deiaplayed.

We wanted to get our content available to more crowds and to streamline the webinar process from registration to FU.

It helps me to reach out to my potential business clients with the best possible new ways. The interactive vides and meet ups helps me to connect with the potential leads in the best way possible

Brighttalk should continue to add some more new strategies to connect with the clients

I am able to connect to my potential leads Best interactive communication model

BrightTalk is a reliable, stable and easy to use platform. Customer support is good and they take on board feedback and new ideas. Greta integration with marketing automation technologies.

Would like a face time feature to flip between camera and slides/screen

Reduces the need for us to travel to present to clients and enables us to hold interactive sales, training and educational sessions, beyond the webcasting

Beyond their webinar platform and community, BrightTALK also offers creative services around video production. We contracted them to produce various company videos for us. This included having a crew come onsite to direct and film interviews with our employees. The final result was well-polished video content that we could use for marketing purposes.

The final product turned out great. The team we worked with was very efficient and great with communication. No major dislikes.

We were unable to produce our own video content and BrightTalk assisted us in better utilizing this channel.

I like that there's a community aspect baked into the platform. You can figure out what category your content fits into, tag your webinars accordingly, and have your on-demand recordings hosted in those channels for people to find.

I dislike having to dial in, on my phone, for every webinar. There's no way around this and it's a huge headache, especially for international speakers participating in webinars.

It's acts as a decent demand gen. tool and place to host content. Primary benefit is that it has helped us get our pre-existing leads to an MQL status, but it doesn't generate a substantial number of NNLs.

Ease of use. You can host engaging webinars with only a telephone line and a computer, and BrightTALK do the rest. They supply their own marketing, giving you the freedom to perfect your presentation and consequently engage with a potentially untapped audience.

Fees for multiple edits after webinars are expensive. Audio quality is only as good as the phone line. Not convinced of the effectiveness of BrightTALK's own promotion of individual webinars.

Engaging our clients with timely, live material that allows them to connect directly with our brand heroes and ambassadors.