Ecwid background blur-sm
Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8
(382)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
Ecwid video thumbnail
Ecwid 0
Ecwid 1
Ecwid 2
Ecwid 3
Ecwid 4
Ecwid Screenshots
Ecwid screenshot 1
Ecwid screenshot 2
Ecwid screenshot 3
Ecwid screenshot 4
Ecwid screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 02, 2025
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Aug 13, 2019
 Source
Overall Rating:
5.0
MP
Matthew P.
Mr
Share
"Stress free, intuitive store creation"
What do you like best about Ecwid?

I really like how easy it is to set up a store and and implement it into a Wordpress site. couple of hours work!

What do you dislike about Ecwid?

The fact I haven't actually sold anything yet! Ecwid could assign someone who knows what they're doing to provide advice on how to drive more sales or advice on how to market the product etc.

What problems is Ecwid solving and how is that benefiting you?

Without Ecwid I would be using WooCommerce, as a wordpress developer I already had site built on wordpress and didn't want to start again with the likes of Shopify. Ecwid allowed me to build my store directly into my existing site with very little effort. Ecwids free plan is also ideal for startups such as myself where I have built my business over the course of 2 years in my spare time. With no costs associated to Ecwid.

Small Business (50 or fewer emp.)
Aug 06, 2019
 Source
Overall Rating:
5.0
Jennifer W. avatar
Jennifer W.
Designer In Chief
Share
"I'm so happy with Ecwid. It's really easy to use!"
What do you like best about Ecwid?

I love that the interface is easy to use. I'm not super tech savvy, and some of the other Ecommerce plugins for Wordpress have been confusing. I have no problems adding products to my catalogue, and tagging them on Instagram is a BREEZE!!

What do you dislike about Ecwid?

I wish there was a better SEO function. I've used Yoast with other plugins. Yoast was cumbersome, but I had a good idea of how well my copy was fairing in regards to SEO.

What problems is Ecwid solving and how is that benefiting you?

Ecwid helped me sell products on IG!

Small Business (50 or fewer emp.)
Jul 30, 2019
 Source
Overall Rating:
5.0
Edmund B. avatar
Edmund B.
Entrepreneur
Share
"Ecwid for online sales!"
What do you like best about Ecwid?

Ecwids' easy to use and easy to understand. The apps that integrate with it make selling online seamless.

What do you dislike about Ecwid?

I can't say there's much I dislike. I've been using it for years and still do - I have no plans on changing.

What problems is Ecwid solving and how is that benefiting you?

Ecwid acts as a middle man for me to move merchandise via a 3rd party app (Printful) that integrates well with it.

Small Business (50 or fewer emp.)
Jul 29, 2019
 Source
Overall Rating:
5.0
RC
Ryan C.
Mr
Share
"Happy customer"
What do you like best about Ecwid?

Customer support is great, when I have needed help there is always help at hand. I have found Ecwid the most value for money online store platform. After trying many other options I always seem to come back to Ecwid.

What do you dislike about Ecwid?

Sign in link method (which I had to get disabled). Ecwid seems to be trying to force this sign in method on it's users. It just doesn't suit a lot of companies. Would be good if it was made esier to switch back to the old sign in.

What problems is Ecwid solving and how is that benefiting you?

Easy customization.

Small Business (50 or fewer emp.)
Jul 29, 2019
 Source
Overall Rating:
5.0
PS
Pam S.
Fundraising Coordinator
Share
"Ecwid easy to use for Beginner"
What do you like best about Ecwid?

Easy to categorize items. Easy to use SEO recommendations. Easy sales notification.

What do you dislike about Ecwid?

Since I also integrate with Ebay it seems redundant that Ebay reports the sale and Ecwid reports the sale. Ebay keeps notifying you even after you've taken care of the issue

What problems is Ecwid solving and how is that benefiting you?

I am hoping that by integrating with Inventory Source it will give me back the time I've lost on the computer putting each individual item in,

Small Business (50 or fewer emp.)
Jul 08, 2019
 Source
Overall Rating:
5.0
Chuck M. avatar
Chuck M.
Partner
Share
"Works well with Square and Squarespace"
What do you like best about Ecwid?

I needed a solution to sync my inventory (which I had already spent a considerable amount of time on) with Square. Ecwid made it easy.

What do you dislike about Ecwid?

Sometimes the sync doesn't work as well as I'd like, but overall I'm very happy with the product.

What problems is Ecwid solving and how is that benefiting you?

As a very small tea store, we needed an effective e-commerce solution that didn't cost an arm and a leg. Ecwid delivered.

Small Business (50 or fewer emp.)
Jul 05, 2019
 Source
Overall Rating:
5.0
Heather C. avatar
Heather C.
Wonder Woman
Share
"Good value easy to build and use - stop looking this is the site you need!"
What do you like best about Ecwid?

Easy to get started, if I can build a shop then you can. I even had someone (who didn't know I built my site) compliment me on how good it looked.

What do you dislike about Ecwid?

I can't actually say that I dislike anything, all of the tools you need are at your finger tips they have literally thought of everything. Only thing that they could do is make it free - but everyone needs to earn money and the site has paid for itself already. Oh wait you do offer a free option - nice work!

What problems is Ecwid solving and how is that benefiting you?

An affordable site that I didn't have to pay someone to build and got started right away. Perfect for a start up that you aren't sure will "make it" and don't want to invest too much in.

Small Business (50 or fewer emp.)
Jul 01, 2019
 Source
Overall Rating:
5.0
AR
Amanda R.
Owner
Share
"Love the Customization"
What do you like best about Ecwid?

The thing that first drew me to ecwid was the ability to tightly control my sales area. Due to laws in my state I am unable to sell across state lines. Ecwid allows me the ability to have an online store but control whom I service.

What do you dislike about Ecwid?

Some of the features I use I consider to be "basic" but they require an upgrade from Ecwid. So, I upgraded... I'd rather have the features than not have them. One of the most frustrating things is that I had to upgrade my Ecwid plan just to have the ability to have a Facebook shop on the Ecwid platform.

What problems is Ecwid solving and how is that benefiting you?

I currently use Ecwid to allow put a buffer between my customers order date and the first available pick up date. it is really nice and saves the email from customers saying is such and such a date too early? I have seen an increase in my SEO and visibility since I upgraded and am now able to sell on Facebook.

Small Business (50 or fewer emp.)
Jun 17, 2019
 Source
Overall Rating:
5.0
Mohamed E. avatar
Mohamed E.
Cto
Share
"Amazing platform, Amazing support"
What do you like best about Ecwid?

Everything Ecwid is really great! Even if there is a feature that I need and it's not already available, they have an awesome API and application system that allows you to go beyond your needs.

What do you dislike about Ecwid?

Honestly, nothing! Everything is working great.

What problems is Ecwid solving and how is that benefiting you?

I use Ecwid as an eCommerce platform. It gives me all the tools to manage my store no matter how large it is.

Small Business (50 or fewer emp.)
Jun 17, 2019
 Source
Overall Rating:
5.0
Cary P. avatar
Cary P.
Founder
Share
"Clean, functional and affordable"
What do you like best about Ecwid?

What is most helpful about using Ecwid is that it leads you through the process step by step. Also, you literally don't have to make any decisions to get your starter website up and running, it is done automatically with the option to tweak it later. What I like the most is that, as a South African battling with our weak Rand, I know that I can afford Ecwid and I really feel that I'm getting value for my subscription fees.

What do you dislike about Ecwid?

My only challenge is that I have only found plugins for the South African Post Office and Collivery as delivery options. I can't risk using the South African Post Office because they are nototious for delivering horribly late, if they actually deliver at all, and I believe in fabulous customer service. Collivery is a challenge because it is much more expensive than most couriers. Would love to see a future plugin for TCG (The Courier Guy) or Fastway or Aramex, perhaps similar to what uAfrica.com has with Shopify (just the courier option. Their syncing with other sites is for the really big players, as you have to upgrade your Shopify plan.) Or a plugin just like the existing one for Collivery would be wonderful.

What problems is Ecwid solving and how is that benefiting you?

We needed a Web presence for both sales and marketing purposes, and Ecwid has helped us do that with no extra skills required, at an affordable price. We are also very happy to see in the newsletter that new features are continuously being released. Our dashboard is easy to understand and navigate, and we are well pleased. It's also great to be able to pay subscription fees with PayPal.

Small Business (50 or fewer emp.)
Jun 09, 2019
 Source
Overall Rating:
5.0
Leah B. avatar
Leah B.
Mrs
Share
"Great product!"
What do you like best about Ecwid?

Awesome site to start up your online business. Features to help with stock, customers, delivery, advertising. All bases covered here.

What do you dislike about Ecwid?

Would prefer pricing to be cheaper as I am in Australia, therefore the rates advertised in US$ are completely different to the AU$.

What problems is Ecwid solving and how is that benefiting you?

Ecwid have helped launch my online business.

Small Business (50 or fewer emp.)
May 21, 2019
 Source
Overall Rating:
5.0
NG
Nicolás G.
Travel Consultant
Share
"Easy to sell, medium to master, great results."
What do you like best about Ecwid?

Ecwid is a really robust app. Easy to connect with my website, no matter if it is in HTML5 or Wordpress, and it has a wide range of options, a software suitable for your business, both small and big.

What do you dislike about Ecwid?

I think search options must be improved. Besides that, I think the software covers almost everything you might need.

What problems is Ecwid solving and how is that benefiting you?

We need a fast and reliable online selling solution and Ecwid was fast to config and easy to run.

Small Business (50 or fewer emp.)
May 20, 2019
 Source
Overall Rating:
5.0
Markus M. avatar
Markus M.
Mr
Share
"Easy to use and works great"
What do you like best about Ecwid?

It's so simple to use and all the automatic emails and the app make it so easy. I really like how I can just add some small code to my website to have my shop. It's easy to set up and there are lots of blogs and articles on what to do and how you can improve your listing

What do you dislike about Ecwid?

I would like it to be a bit cheaper but the price is still very fair. It would also be nice to customise of the shop front looks on my website with some sort of drag and drop editor but I only have the basic package so I'm not sure if this is available on a higher package

What problems is Ecwid solving and how is that benefiting you?

I am solving my shipping and sales problem. The shipping problem was that I had no easy and simple way of sending items. Now Ecwid makes this very easy for me and I have extra time to work on stuff that is really important to me. The sales issue was that I was going to have to pay my developer to do so much work on my website but now ecwid lets me make all the changes myself and as many changes and as often as I Like

Small Business (50 or fewer emp.)
May 03, 2019
 Source
Overall Rating:
5.0
NM
Nancy Y M.
Mica Lamp Shade Designer
Share
"Ecwid's https:// html Rock Solid Secure DIY Shopping Cart is a MUST for your eCommerce endeavor."
What do you like best about Ecwid?

It looks clean and professional on my website: nymarts.com Go see how it looks and functions. Doesn't get any easier ! I make my own product. I built my website from scratch, and Ecwid's HTML Shopping Cart is the finishing touch :o)

What do you dislike about Ecwid?

The ONLY thing that I don't like about it is the blue text in the cart, people can hardly see it... I get complaints......

What problems is Ecwid solving and how is that benefiting you?

With Ecwid's shopping cart solution, I'm able to peddle my stuff to the Continental 48 :o) I've gained recognition.

Small Business (50 or fewer emp.)
Apr 29, 2019
 Source
Overall Rating:
5.0
ML
Martha L.
Sales Manager
Share
"Easy to use and powerful platform"
What do you like best about Ecwid?

It is so easy to use and I am constantly finding new ways to improve every aspect of our store, how to reach more customers and increase their spend.

What do you dislike about Ecwid?

I had wished for two years it integrated with Quickbooks, but I have found an alternative application that does get my Ecwid orders right into Quickbooks online cutting down on my workload substantially.

What problems is Ecwid solving and how is that benefiting you?

We now make almost half of our sales online vs. over the phone or email which means I can use my time more efficiently. Errors are also reduced because I am not hand writing mailing addresses and then adding them to our accounting and shipping programs. It has also made it so easy to use Google Shopping and it integrates with my Mail Chimp account, what problems doesn't this platform solve?

Mid Market (51-1000 emp.)
Apr 22, 2019
 Source
Overall Rating:
5.0
Edward G. avatar
Edward G.
Marketing Manager
Share
"Easy to use for someone easily confused ;-)"
What do you like best about Ecwid?

Always reluctant to try new software or processes without some sense of how they work. Gave Ecwid a try because it was recommended for Muse users (who are most likely clueless graphic designers like me) and found it very easy to use. I set up simple online stores for schools, and am able to design the web pages in Muse and add the product "buy" button into the page. The backend makes it easy to set up products and pricing options.

What do you dislike about Ecwid?

We sell products with plenty of print and size options, and it would be nice if options could be nested inside another option i.e. adding a choice within a choice. For example: if you are adding a name to a shirt, the price will include a window that includes a space to fill in the name desired (and have it required). Unless I am not figuring it out, it doesn't look like it available in single step. One other thing: longer product titles are truncated in reports, which adds a bit of work to creating descriptive titles.

What problems is Ecwid solving and how is that benefiting you?

We are able to offer school stores without using an outside source, saving us money.

Small Business (50 or fewer emp.)
Apr 15, 2019
 Source
Overall Rating:
5.0
HC
Heather C.
Business Owner
Share
"Great way to start a great e-commerce site!"
What do you like best about Ecwid?

This platform is easy to use. No advanced or coding skills needed and customer service is available 24/7!

What do you dislike about Ecwid?

I haven't had any major issues with ECWID.

What problems is Ecwid solving and how is that benefiting you?

With ECWID I'm able to connect it to my Facebook and Instagram account so customers have more ways to shop my store!

Small Business (50 or fewer emp.)
Mar 25, 2019
 Source
Overall Rating:
5.0
BG
Bob G.
Owner
Share
"Ecwid Turbo Charged Our Business"
What do you like best about Ecwid?

Ecwid was easy to set up and extremely powerful. We were able to get our store set up in just a few days using the starter site and have continually upgraded to higher levels of features every month. I like the mobile app and use it every day when I am on the road. The back-end managmeent features are easy to use and I like that there are so many 3rd party add-ons.

What do you dislike about Ecwid?

I wish the Starter site would have a way to add video's and blogs.

What problems is Ecwid solving and how is that benefiting you?

Once we had our store up and running, we have seen a 300% growth in monthly business and now take orders without talking to customers.

Small Business (50 or fewer emp.)
Mar 24, 2019
 Source
Overall Rating:
5.0
Kwong Keet C. avatar
Kwong Keet C.
Owner
Share
"Incredibly easy to start your web-store"
What do you like best about Ecwid?

Its Simplicity! It is super easy to perform all necessary steps to setup a webstore. Just to name a few such as to upgrade and downgrade, to import and export data, to manage your orders on mobile phone, to setup products, shipping cost, payment gateway etc. Best of all, it cost you absolutely nothing to try apart from your time.

What do you dislike about Ecwid?

At the moment, there is nothing that I dislike.

What problems is Ecwid solving and how is that benefiting you?

Exploring how my in store customers will response to our web store.

Small Business (50 or fewer emp.)
Mar 19, 2019
 Source
Overall Rating:
5.0
SW
Susan W.
Owner
Share
"Great avenue for first time business owner"
What do you like best about Ecwid?

Ecwid has been a pleasure to work with and in. The staff have been amazing and are so quick to respond to any questions I have. I made the jump to the unlimited plan about 4 months in so I could take advantage of the 12 hours of custom web development and the mobile app. Can't wait to see how this takes my new business to the next level.

What do you dislike about Ecwid?

I do wish that images were made as an optional selection when setting up products rather than having to use CSS.

What problems is Ecwid solving and how is that benefiting you?

It allows me to use my preferred website builder and sync with my accounting and POS system.

Posts Related to Ecwid
Visit website