GetResponse Reviews & Product Details
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Exclusive savings on GetResponse through Findstack Deals
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free, Paid Plans, and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing starts from $13.30/month for 1,000 contacts if you choose a 2-year contract and increases to $19/month if you want to pay monthly. The price also increases depending on the number of subscribers you want to accommodate, from 1,000 subscribers to 100,000 subscribers.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
Pricing starts at $41.30/month for 1,000 contacts (2-year contract) and up to $59/month for 1,000 subscribers for a monthly contract.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
The pricing starts at $83.30/month for 1,000 subscribers (2-year contract) and goes up to $119/ month for 1,000 subscribers if you’re paying monthly. It can get quite pricy if you climb up to 100,000 subscribers, as you’ll be paying $700/month.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
all the tools I need for email marketing are in one place
the interface is ugly and a little hard to navigate
I am able to make lead pages and emails in the same place
Very intuitive, easy to create templates on the fly. I especially like the metrics available for me to analyze. GetResponse makes me money.
None - I enjoy this service. I wouldn't make any changes.
Email Drip Campaign CRM
The fact that it keeps lower price than most competitors make Getresponse and clear winner in almost all aspects. The simplicity in the Visual follow up sequence planning makes scheduling your automated follow-up a breeze. The newly implemented optin form creators have lifted GetResponse to a new level of efficiency. The library of templates for your newsletter will definitely have something in stock for everyone.
I can't automatically segment my list into different buckets depending on what links they have clicked. And also the fact that duplicate contacts count towards the monthly limit. Also. It's not fully intuitive when it comes to creating emails from scratch And segmenting when sending a broadcast is a pain. Too many steps to make it.
I'm able to set up a sales funnel in advance, drive traffic to my lead capture page and have GetResponse follow up and sell to that list of people.
Get response is really easy to use, but more important, its easy to teach others how to use without a huge learning curve
wish there was a way to embed a video directly into the email!
Helping people create sustainable on line business and one of the tools I recommend is Get Response.
I have tried 2 other auto-responders and like GetResponse the best. I can schedule deliveries way ahead of time and deliver at the same time zones around the world. It tracks all my stats and I can resend to all the un-opens. I like the form that you can create that I use for my squeeze pages. I can also do split testing to optimize my opt-ins. GetResponse just works the best!
One thing I wish it did was let me program to re-send to the un-opens automatically at the time I choose. Currently it is a manual operation but I was told that this is something they are working on as well as other requested functionality.
It allows me to pre-program many emails to go out ahead of time at the time that works best for me which frees up the rest of my time for other activities.
That my landing pages and email server are all in one place for one amazing price!
I wish the templates were a little more modern and more options for product based businesses. The templates are too in depth. A few simple email formats with pretty modern text and colors would be great!
Saves time and money having everything together.
Not all autoresponders are definitely created equal. And GetResponse stands out exceptionally! It is very easy to use and even if you have problems, the live chat is right there at your service. The customer support and service is very polite and helpful as well. Also support is located directly in Canada and they have a good reputation. There are many other great features as well besides the autoresponder, like capture page builders and other services. A great price for a great service/product!
There is not much I dislike about it. All my issues get resolved immediately from the amazing support.
I am building a list for my personal home business. It is very easy to schedule and send emails to very specific people, groups and sections of my list.
The thing I really like about GetResponse is how easy it is to use. There is a very large assortment of various template for newsletters and emails. They are very customizable too! You can have no knowledge of HTML and be able to use this product just fine. If you have someone who is familiar with HTML you can just create your own from scratch. I love being able to have 1 source to manage my new contacts and my emails. It is great being able to know when a customer or potential customer has opened an email, what links they clicked on and how many times they opened it. It is awesome!
Nothing really. Everything works beautifully.
The biggest problem we face is getting new information and products in front of our customers on a regular basis. This allows for us to do that. We are able to manage our list, get the information to them, and rate how responsive they are so that we can tweak and adjust future correspondences accordingly.
The best feature of GetResponse is the way they lay out their autoresponders. The calendar grid format makes it easy to see how your campaigns are structured. If you want to make a change, you can simply drag a message to another day. Such an easy visual representation of your campaigns is something that you generally see in much higher priced solutions, but GetResponse provides it in a very affordable package.
There's not much to dislike. However, if I had to choose something, I would say that I don't like the designs of the landing pages they provide. However, I've never used an email marketing service for landing page designs and probably never will unless there are significant improvements.
I'm able to nurture relationships with my subscribers by sending them high-value content and I'm able to do it at a relatively affordable price.
It's far more intuitive than rivals like Mailchimp. I find the newsletter and autoresponder editors very easy to use. The support chat window and the representatives are excellent too.
Not much to dislIke. Perhaps they could find a way to send a better reminder for people who have single-subscribed, but not clicked the verify link. Maybe that could also be automated if you wanted to switch it on?
I am looking to automate the attraction of clients through an autoresponder series. I have been very successful in a short space of time thanks to content marketing and GetResponse's autoresponder
Availability of excellent pre-designed templates as well as the ease of designing new templates. Earlier I was stuck with a template I got designed for me. There were restrictions. Now, I can add / delete text boxes / picture blocks anywhere, change colors and fonts.... There is total flexibility.
Non-availabilty of removed subscribers data. Whenever, anybody unsubscribes, his/her history can be a valuable input - how long the subscriber was with me, how active he/she was and whether this removal was a loss or cleaning of data!
I share my views and knowledge with subscribers through regularly published ezines. It helps me spread the word about me and my organization. Two-way communication results in an increased level of engagement and building of fruitful relationships.
They have impeccable uptime and their scheduling feature has never let me down. With other autoresponder companies, I've had scheduled emails go missing like I never even wrote them. Now that I use GetResponse, it's never happened.
The only thing I would change about GR is add a 1-800 customer support number for 24/7 assistance. They've 300,000 customers, and not even a Live Chat department.
I help internet marketers stay up to date with the latest software/ebook/video course releases.
I love the User Friendly getResponse interface. What I valued greatly was the email list building training too. Super easy to implement and get into action!
Finding my list of campaignes always causes me to think because its behind the cog and not a big obvious button.
Able to reash more people in new and fun ways!
Over the past 6-7 years I've experimented with most of the major email marketing services (inc. Mailchimp, Aweber, Constant Contact, Sendy, and others) through my consulting work and personal projects at Venture Harbour. GetResponse is by far the tool that I find myself recommending to others the most for a few reasons: - Great pricing (for most list sizes it's the most affordable service) - Beautifully designed templates & everything is mobile / tablet optimised - Their time travel service is fantastic - Great customer service - Good integration with a plethora of tools & WordPress plugins Overall, it does everything that an email marketing service should do without causing too many headaches. If you want to know more, I wrote a more in-depth review here (https://www.ventureharbour.com/getresponse-review/).
The user interface could do with a lick of paint and a rethink from a talented user experience expert. I find the labelling of navigation and my ability to find what I'm looking for quite unintuitive. I'd also love to see their automation service developed a bit more. As it stands it's good - but quite limited in terms of what you can automate.
Having a good email marketing platform is central to many of our projects at Venture Harbour, and GetResponse provides us with the framework to do that in a way that generates great results.
Get response is a really cool tool for email marketing automation, it's really handy and easy to use and free for normal use and I Loved it without a Doubt and I Recommend Everyone to Use this App
The Only thing I Dislike about Getresponse is Features are limited in the Free Version and it has less features than mail chimp or any other big platform
It's Benefitting me in many ways from ease of implementation to easy to use features
The User-friendly interface, Automation capabilities, Responsive email deisgn and Advanced analytics and reporting makes GetRespons one of the best tool in the market.
The email template customization is very limited and the price increase based on the subscriber count are a challenge
Quick email campaign is made possible through GetResponse. With ready to use customizable templates running an ad-hoc campaign with less time is seamless. Customer engagaement is possible with automation capabilities.
Ease of use, intuative, time saver. Easy to implement newsletters, AR and reports are great feedback tool. I use GR daily and start my day chrcking in with GR. Customer support team has been there for me to address any challenges I have had.
Nothing at this time. Still scrapping the surface of GR.
Making my affiliate biz run smooth and save me time in sending out correspondences.
There are many various features to use and play around with
The downside to me was that you can't upload large lists of leads at once, it flags it like it's bad or something...ultimately the reason I stopped using it.
making the education, and sale of products easier and more streamlined without being super time consuming
The most thing that i love is that you will find any marketing tool that you want to build your email list and your newsletter like email templates designs and landing pages with high conversation rate
Sometimes the platform lags when you upload your cntacts Needs more landing pages templates And I think platform pricing is pretty expensive at least to me
Building email newsletter Email automation was very easy Building leads funnel is super easy Create push notifications campaign Platform have a lot of integrations and the api is very helpful
The interface is pretty easy to learn, and when I am confused there's always a really well trained person to chat with.
I'm not a big fan of generating and sending out newsletters and bulk emails, but they make it so easy!
Well, with a growing list it would be hell to send a message to everyone separately! Get Response also allows me to segment my list based on any factors I'd like, so that non-responsive people don't get the best stuff! LOL
