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GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
GetResponse is super easy to use and if you run into dificulties there are tutorials to help you out. they also offer learning webinars to learn the multiple features.
some integraton to work with your site requiring pasting a code. if you don't know much about this it is difficult to find directions
they have just added and ai feature which is helpful when writing emails or building landing pages and need a little help
In my organization we are happy to have opted for GetResponse to carry out marketing tasks, there are many things we can do with this tool, among the most important are being able to manage funnels, automate email marketing campaigns, get detailed and quantified reports of the processes you are working on and much more. It is intuitive in many ways, offers very original templates and both the visual campaign builder and the updated email builder are excellent.
One of the least advantageous things for us is the limitation to customize reports, as well as the user control. Lastly, its price, it is somewhat expensive to maintain.
It is a tool that we use daily for our marketing tasks, it has good attributes, functionalities and features that simplify and streamline our work. The interface is intuitive and it is easy to interact with the tool in each of its modules. Finally, the statistics we get are very useful for study and decision making for the next campaigns.
Getresponse it's a feature-rich tool for email marketing, and it has a good deliverability rate. The interface is very intuitive and it permit to sends email in a breeze. In particular, I like the integrations, wich makes very simple to integrate with Wordpress or other platforms. Also, I've tried their support chat a couple of times, and they are very responsive.
None, I've a good experience with Getresponse, so I can't complain about anything.
I can send emails to our customers with simplicity and in a rapid way
GetResponse is an all in one marketing solution that offers a range of features that help businesses to effectively reach and engage their target audience through their various channels. Its user friendly interface offers a drag and drop functionality that enables users to customize emails, landing pages and workflows without requiring extensive technical knowledge.
While the basic features are easy to grasp, the more advanced features such as automation workflows require a more advanced learning curve. Also the pricing may be a bit higher for those who have a larger subscriber list compared to its competitors
GetResponse offers a variety of landing page templates with an intuitive creator that make it easy for users to design and publish effective landing pages for lead generation and other purposes.
With its wide variety of customizable templates, we can give each client a unique look and feel. The tool's ease of use means we can focus on providing excellent service rather than wasting time worrying about technical details. It is easy to incorporate into other programs to serve the business better. It has allowed us to rank our users based on their actions in response to our emails. It's excellent and hasn't given us any problems so far.
We have had good luck with it so far, and it has helped us a lot with email management and digital advertising. For once, I have no complaints.
GetResponse allows us to send emails to our customers promptly and organized while collecting data on how our consumers interact with us. Through its many web-based channels, it facilitates a good connection with customers, allowing us to respond quickly to their queries and address their concerns. With its help, we were able to reach a wider audience and discover new potential buyers, resulting in a successful Internet advertising campaign.
I use GetResponse for basic email campaigns and find the tool easy to use. I was able to jump in and send my first email with limited time spent figuring out how it worked. I'm excited to explore other features going forward.
Nothing yet. Again, we use it for very basic email campaigns. If I had to come up with something though, I'd say more template options. If I do branch out, there are not many to choose from.
It's an easy-to-use platform that allows me to send out several email campaigns a month. I'm able to track click-thru rates easily, and tweak the template with no issues.
There are lots of templates, and ideas. The new E-mail creator with blocks is super simple to implement. Everything works pretty quickly as well. Things don't take too long to load as you go along.
I haven't figured out the automations yet, but I think GetResponse has video tutorials on that, that I haven't looked at yet. Also, have to pay for each contact on multiple lists.
It's a great e-mail marketing software at a great price for non-profit ministries. It also tracks activity, so you can see which contacts are paying more attention to your e-mails.
Email Marketing,Personalizzazione email,Moduli d'iscrizione,Landing Page,Report di Apertura & Click
Poche funzionalità avanzate per il piano Basic • Intuitivo ma non semplicissimo
Dovevo inviare email ai clienti con cataloghi e con get response è stato veloce e facile
Pricing nad ease od use od the software. I like it
Moje dłonie. Eveything od ok. Maybe ux coupe be better
Lead generation
1. Very quick 24*7 support 2. ease of use 3. superb e-mail automation and list mgmt - does not need any coding (programming) 4. Free "lead magnet" funnel and tons of quality landing pages 5. Recent update: Pop-ups are now Studiopress compatible 6. mobile-friendly - users can view mobile rending separately and make elementary changes at ease 7. Tons of reading material and videos and webinars on best practices
1. Expensive - they could use some rate reduction 2. Zoho CRM is not fully compatible - Pl. check for compatibility with your own CRM as well (if not compatible for 2-way data integration, one may need an added app for the same and that increases costs
Strategic system for email marketing, vital tool for digital marketing. A must if email works for your business
The most helpful about GetResponse are: 1. Ease of use: GetResponse has an easy interface and offers various templates and design tools to help users create professional-looking emails. 2. Multiple pricing options: GetResponse offers various pricing options to comply with different budgets and requirements. 2. Advanced automation features: GetResponse offers a range of automation features, including autoresponders, lead scoring, and integrations with popular CRM and e-commerce platforms.
Some potential cons of using GetResponse include the following: 1. Limited template options: Though it has some pre-designed email templates, it is still limited compared to various business types and needs. 2. Doesn't offer Trial: GetResponse currently does not offer a free trial to test out, so users must sign up for a paid plan to test the platform.
We had a good experience with GetResponse as it offers a range of features for creating and pushing our several email campaigns. We have been able to leverage its advanced marketing automation capabilities. Overall, it has been an outstanding digital marketing solution, although from time to time, we face issues in deliverability and a limited selection of templates.
Highly stable list and subscriber management program. GetResponse dynamic content functions are excellent. Effective Emails campaigns testing product. Cloud AB Testing and the Image library is perfect. Nice marketing and engagement system with free Version.
GetResponse is very easy and straightforward platform and the best content management product which offers various training options to the new users and the technical help is always available.
Quick on reports creation. The project contact list management solution. Affordable Email campaigns management product. Effective customer growing system. Mobile Email optimization tool.
It is a straightforward tool, and there is not much that you need to learn; everything is self-explanatory. I like that I can make lists of people I want to reach and then later also see the data about who I reached. That gives me an option to plan my action further.
When I create the list, and there is a certain amount of e-mails, then by re-using the names on other lists, it will duplicate the number of contacts, and so I have to pay for a higher plan.
It helps me to reach more users much easier, and therefore, the interaction grows. It allows me also to inform more users about the product or service changes, so that is good!
Getresponse has some of the features when it comes to email automation. I have been using Getresponse for a couple months now after trying out many other services, and very happy with service.
The only feature I will like them to improve upon is the drag and drop builder. When you create a landing page you still have to design one for the mobile view. Would like the system to auto create the initial landing page for mobile view.
Am being able to set my business on autopilot using Getrespose. Which give me more time to interact with my students while my business is running. Bein able to set my business on fully autopilot is one of the best benefit anyone can have in they business. With Getresponse am able to do so.
I can create emails and set them up to deliver different days in the upcoming week. Then I don't have to write more emails until the number of emails have sent out. So, once a week I can write many email and add the automation and forget about it til next week😳AWESOME 🔥🔥🔥
When first starting there is a lot of different terminology that I had to remember and understand. After that it was much better😊
I don't have to sit at my computer daily as they can be written all in one day and scheduled out. You can also track your open rate and click rate.
The fact getresponse has an easy to use interface, from writing emails, and setting emails sequence. I also love the API integrations features, and the list segmentation.
From my personal experience the fact that my emails are sent from the bounce.getresponse IP, rather than bounce.gr-mail1.com Delivery should improve. To be able to easily filter bounced emails.
Reaching audiences via email marketing. Getting emails delivered to my list. Able to integrate APIs and form optin html code. Not sure about performance, still trying to test and test to find my comfort zone
Email and contacts managent through GetResponse is easy. Powerful tracking features. The content management is excellent. Customer and campaign segmentation solution. Excellent landing pages. Distribution of multiple emails is very easy.
GetResponse is powerful and very useful platform for database management and to start using the product is very easy.
Dynamic content management. Click tracking is effective. Collaboration is excellent. Contacts management. Effective on segmentation. Data analysis is perfect.
I appreciate how it's user-friendly. I used to have Keap which was very difficult to use. The chat feature that you can add to your website is a nice bonus.
Landing Pages and Forms are not as easy to use.
I use it mostly for email automation.
Getresponse is not only a simple email marketing tool like most others, but it has grown to an email marketing cum sales funnel solution to its users. In addition, they have recently introduced the Forever free plan, and you can enjoy all the premium features for the first 30 days. After that, to get the premium features, you have to upgrade to at least a higher (paid) plan. In the free plan itself, the email autoresponder facility, one landing page, and the basic requirements are available. So, a beginner can start his or her email marketing journey with the free plan itself.
The one thing that I don't like is, Getresponse don't provide email automation customization even in the Basic paid plan; for availing of this, user need to opt for the Plus plan.
The best part with Getresponse is its user-friendliness. I can create any type of subscription form, landing page just by moving blocks and typing in less than an hour. With this tool, my email marketing automation sequence runs smoothly and I am able to create a full sales funnel of my affiliate products with the use of the landing page and email automation.
User friendly Interface.. Good email marketing software.. Good automation,
Mobile Funnel builder is a little stressful, can be better.
Ease of doing business online
Insight and features are great to use and user-friendly.
Compared to other email marketing platforms cost is higher.
I have fulfilled the client's need for the promotional email marketing
It's easy to use and can create a design on its own, Easy to customize the email design.
Not found any such thing which makes any bad impact.
I have to send multiple emails at a time to different users and in customize designs. Also easily create langing page for my business.
I like that you get access to all the necessary features to start a funnel with the entry level pricing of $15. Most other landing page platforms only offer the page builder and ask high rates to add the emai marketing and automation. With GetResponse you have access to it all! It is very user friendly and easy to build your landing pages, especially if you just starting out and still learning, the drag and drop is super easy to use and understand. The 24/7 support is amazing and the resources section is usually very helpful and has everything you're looking for. It also integrates with many platforms, like WordPress so you can use it as you CRM system if you capturing leads from your website.
As a more advanced designer it's a little frustrating that you can't add your own custom fonts. This is important for high-end brands.
Getresponse is great to quickly put together a Landing Page/Funnel to start generating leads straight away. The webinar function is also great. I mainly use it for my email marketing and automations.
Easy to use.Helpful and Easy to understand.
UX Needs improvement. Templates Need improvement.
I send Marketing E-Mails for Various products. I Get great results and profits through E-Mail Marketing.
Email - the ability to easily send emails no matter how big your list. Your have a choice of when you send Now, Optimised for customer, or time travel. It compares on price with Mailchimp and others. It has a free 500 contact service, But that is basic but good as a starter for10z
The 500 contacts or whichever scheme you choose are not 500 people as if someone subscribed to the list twice that is not one itdmevcoubting towards your 500 but 2. The 500 is not by unique person.
Solved: Super email and Facebook advertisement manager.Both easily done. Benefits Ease of use Many templates Allows large gifs for presentations and silent novies
The best feature must be the 'drag and drop'. Using this feature makes creating emails from scratch easy. Although achieving a mix of one and two columns can be challenging, once masted is easy. You can always reuse previous emails or store them as templates. The Chat support is also very good, quick and clear answers.
I don't think there's anything I dislike.
Using GetResponse emails can be created relatively quickly and easily, this save me time.
Easily navigable layouts and post-dissemination analysis tools
The designs can be limiting and contact lists are tricky to navigate
We have observed an increased engagement via our monthly newsletters and targetted emailers to retail donors. We also receive messages on the information shared.
GR offers excellent value. It's a great service with lots of tools.
There are issues with some email service providers, some confirmation emails don't make it to subscribers.
Email marketing is our primary - and most important - sales tool. Our email list is our most important asset, and GetResponse has overall good email deliverability.
I like that Get Response is an all-in-one platform (email marketing, landing page, and conversion funnels) for a decent price.
I dislike the look and flexibility of the landing page creation feature as opposed to other platforms.
I love the Conversion Funnel where I can offer products for sale, offer up sells, and collect payments. Hard to find a platform that everything like Get Response.
Customer service. I had needed to reach out to customer service several times to help me through some setup challenges. Each time they have responded immediately and accurately.
Set up was a little challenging for a nonprofit. Working through a third-party vendor to establish credibility seems counter-intuitive.
We are now easily able to market to our targeted subscribers quickly. This, in turn, has educated subscribers and produced a more robust attendance for our events. They continue to expand their services, offering valuable solutions to their clients.
