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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
Google Analytics Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics 1
Google Analytics 2
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Google Analytics 4
Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 09, 2025
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6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
May 13, 2022
 Source
Overall Rating:
5.0
JG
Jose A G.
Key Account Manager
Share
"Gran estadistica"
What do you like best about Google Analytics?

Es un sitio web genial es muy facil de utilizar y todo esta organizado de forma que pueda leerse simple y eficaz, toda la estadistica sobre los sitios web se encuentra en este sitio

What do you dislike about Google Analytics?

Todo me parece muy bueno, es muy fail de utilizar y las herramientas que proporciona google son muy utilez, es una gran herramienta para poder sacar todas las estadisticas

What problems is Google Analytics solving and how is that benefiting you?

Me ayuda a poder ver en que posicion o ranking se encuentra mi sitio web, es una herramienta que todos deben utilizar puea muestra un panorama mucho mas amplio

Enterprise (> 1000 emp.)
May 13, 2022
 Source
Overall Rating:
5.0
Meghna T. avatar
Meghna T.
Cyber Security Specialist
Share
"Google Analytics - Helps you to know about your Visitor"
What do you like best about Google Analytics?

It helps you to know about your visitor like - Session, Session Duration, Page Views, Average Session Duration, Country, Device, and In and Out Page. Shows Real-Time visitors available on which page. Easily get a detailed report of previous dates or years.

What do you dislike about Google Analytics?

There is nothing to dislike. It would be great if google provide a detailed video of the features available in Google analytics. Google Analytics is a feature-rich tool. It takes lots of time to learn.

What problems is Google Analytics solving and how is that benefiting you?

It helps me to get about my content. In which country and what type of visitors are interested in my content after analyzing all this I create my next content based on Google Analytics Report. It helps me to create great quality content and helps me to make a Google Ads campaign according to those analytics.

Mid Market (51-1000 emp.)
May 11, 2022
 Source
Overall Rating:
5.0
DC
David C.
Business Consultant
Share
"Most Popular And Comprehensive Website Analytics Tool"
What do you like best about Google Analytics?

Google Analytics is the most popular and comprehensive website analytics tool for our online business. It provides detailed information about website traffic, website conversions, and user activity. It also offers extensive audience reports, flow visualization, custom reports, and analytics data. Traffic source branding makes it the perfect tool for our business. It is offered by Google that tracks and reports website traffic, conversion rates, and other important data related to your website's performance.

What do you dislike about Google Analytics?

Earlier versions took time to load browser scripts and sometimes slow our computer system. But Latest Google analytic software runs smoothly and easily handles business websites.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is a powerful and easiest tool that helps to measure our online marketing campaigns, track website traffic and conversions, and understand audience data. With campaign measurement, We can see how well our campaigns are performing and make adjustments accordingly. Traffic reports show where website visitors are coming from and what they're doing on our business website. In Google Analytic, we can track our business goals to see how well achieving them, and use website conversions and user activity data to understand how users interact with our business website. We can also create audience reports, So we can see who many users are, what their interests are, and where they're located.

Small Business (50 or fewer emp.)
May 10, 2022
 Source
Overall Rating:
5.0
JS
Jayanta Banerjee S.
Associate Professor
Share
"Great tool to see the performance of your webpage"
What do you like best about Google Analytics?

It is very easy to create an account and generate tracking code for my website. Google analytics gives an excellent overview with bar charts and graphs to know the number of user visits, their engagement, geographic area etc. It gives an excellent analysis of revenue too.

What do you dislike about Google Analytics?

The platform offers an in-depth analysis which needs an expert to understand. It will be beneficial if an interactive chatbot is created to help us understand and make sense of the insights better.

What problems is Google Analytics solving and how is that benefiting you?

I am using Google Analytics to understand my website's performance and track user behaviour. Insights like a number of new users, repeated users, geographic area of the visitors etc. help me align my business better.

Enterprise (> 1000 emp.)
May 06, 2022
 Source
Overall Rating:
5.0
Angelina W. avatar
Angelina W.
Software Consultant
Share
"Best in all analytics"
What do you like best about Google Analytics?

It is very easy to use. Everyone can use it without any difficulty. It's performance graphs are nice. Link stats on a website is most significant aspects. It is the best way to know the real time traffic source in Google analytics.

What do you dislike about Google Analytics?

It needs a large number of manual adjustments. It is not ideal for marketing reports. Otherwise it best tool for analysing website traffic to improve our quality traffic on our site.

What problems is Google Analytics solving and how is that benefiting you?

It solve my all problems related to checking and analysing other site traffic to improve my site seo, quality content and informative content to my audience. I can localised my post according to place.

Small Business (50 or fewer emp.)
May 05, 2022
 Source
Overall Rating:
5.0
Sajidur R. avatar
Sajidur R.
Lead Software Engineer
Share
"the best-known web analytics product in present"
What do you like best about Google Analytics?

An exceptional platform for website and mobile app analytics. And its details reporting gives more options to optimize your applications. Also great for report visualization

What do you dislike about Google Analytics?

Sometimes faces difficulties when multiple sites configure and assign to my campaign manager. Other than it's fine.

What problems is Google Analytics solving and how is that benefiting you?

I used my website visitor access and active user tracking and site performance maintenance. Also, it's gives realtime user monitoring options.

Mid Market (51-1000 emp.)
May 03, 2022
 Source
Overall Rating:
5.0
ML
Moira L.
C
Share
"Google Analytics"
What do you like best about Google Analytics?

It has been so helpful to use, and a great tool for others to understand our customers on what they like and don't like tool. It also shows the trafficking on the website.

What do you dislike about Google Analytics?

It would be more helpful to get a better walk through of how to work on certain things.

What problems is Google Analytics solving and how is that benefiting you?

I have realized several benefits while using it! I am hoping to continue problem solving for the customers

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
AM
Aqib M.
Digital Media Marketing Expert
Share
"The Best Web Analytics Service to track the Website Traffic"
What do you like best about Google Analytics?

I really like that I can see the full report of my website visitors using Google Analytics. Even I can see the conversions and events that have been done by the customers on my website products.

What do you dislike about Google Analytics?

I always analyze the demographics report of my website without any issues or problems. So if you ask about my experience, I never faced any technical issues. So for me, Google Analytics is perfect.

What problems is Google Analytics solving and how is that benefiting you?

I am using Google Analytics to track the traffic of my all websites. I am working with some eCommerce clients so I am also using this platform for the analytics of their products.

Mid Market (51-1000 emp.)
Apr 29, 2022
 Source
Overall Rating:
5.0
GM
Gareth M.
D
Share
"Amazing informative platform"
What do you like best about Google Analytics?

Analytics is simple to use but also offers a very robust set of functionalities. You can see any detail about traffic entering your website, setup reporting and so much more.

What do you dislike about Google Analytics?

The basic tracking is easy to follow and intuitive. However, the advanced tracking of traffic, goals, triggers and user-specific setup can be complex.Give yourself some time to adjust to all the Analytics offers.

What problems is Google Analytics solving and how is that benefiting you?

What pages are of most interest to my customers? Where do they go once they get to our website? What time of day is the best time to man our live chat? Where in the world is our traffic coming from? Analytics has answered all these questions.

Small Business (50 or fewer emp.)
Apr 28, 2022
 Source
Overall Rating:
5.0
JG
Jessa G.
Communicaitons Manager
Share
"The Only Analytics We Use"
What do you like best about Google Analytics?

I like the amount of data that I can find all in one place with Google Analytics. There's so much right there at your fingertips, and you can use it for multiple sites at the same time!

What do you dislike about Google Analytics?

There's not really too much to dislike. I think everything works really well. There are times I wish I could combine SEO tools like SemRush into the platform, but it's still great.

What problems is Google Analytics solving and how is that benefiting you?

We utilize the platform to gain insight into our audiences, to analyze traffic, and to monitor the pages getting the most attention. It's helped us solve issues internally.

Small Business (50 or fewer emp.)
Apr 27, 2022
 Source
Overall Rating:
5.0
MG
Maria Alejandra G.
Marketing Manager
Share
"Go to option for web metrics"
What do you like best about Google Analytics?

It's easy to install and even with minimal knowledge of the platform, you can gain meaningful insights from your web traffic and start implementing meaningful changes to your web properties.

What do you dislike about Google Analytics?

Very complex. It's very much like MS Excel, in the sense that it is a very powerful tool, but you really do need to have experience and specialized knowledge of how to use GA in order to get the most our of it.

What problems is Google Analytics solving and how is that benefiting you?

Measuring web traffic, of course. And analyzing user behavior to find out what drives our consumers, what works and doesn't work in terms of messaging and imagery, improve overall user experience, SEO and increase sales.

Small Business (50 or fewer emp.)
Apr 27, 2022
 Source
Overall Rating:
5.0
IC
Isabelle C.
Director
Share
"Google Analytics: Monitoring Real-Time Active Users On Your Site"
What do you like best about Google Analytics?

I absolutely love the accuracy of the metrics within Google Analytics. As we first started our digital media promotional campaign, we could track how many customers were coming from each referral channel. Best of all, we could identify how much time, each user was spending on the website, in real-time, including the number of pages that they previously visited and the exit points.

What do you dislike about Google Analytics?

It's not a dislike, but it would be interesting to have a lite version of Google Analytics as the non-IT users can sometimes can get overwhelmed with the numerous features available within the main dashboard.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics results helped in optimizing the promotional campaigns, see which ads were actually converting and which one needed to be improved. It also provided reports for our teams about the global number of visits, be it direct or from social media channels.

Small Business (50 or fewer emp.)
Apr 25, 2022
 Source
Overall Rating:
5.0
AC
Adam C.
Director Of Partnerships
Share
"It does the job for the most part"
What do you like best about Google Analytics?

I use many Google products, and the convenience of connecting them all into the Analytics tool is beneficial. It saves a lot of time when thinking about data funnels.

What do you dislike about Google Analytics?

It's has a lot of functionality out of the box, but it's still behind in mobile attribution, especially with apps. It also isn't the most streamlined tool, as its insights are pretty rudimentary.

What problems is Google Analytics solving and how is that benefiting you?

We use it to track all of our website traffic, the origin of the traffic, and whether or not our UTMs are firing correctly. It's excellent for tracking UTMs, especially when combined with Google's UTM builder.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
Josh C. avatar
Josh C.
Co Owner
Share
"Fantastic free option to check visitor stats on your website!"
What do you like best about Google Analytics?

I like that Google analytics has so much data it can get on the customers you have and that you know exactly where they come from how they got there and where they went on your site. Being able to integrate with Google Ads is nice as you can know exactly when someone bought a product by setting up a goal.

What do you dislike about Google Analytics?

Sometimes there is an overwhelming amount of information that you can get. I don't even understand it all so I probably use only 20% of what I could be using don't know if the help is the best.

What problems is Google Analytics solving and how is that benefiting you?

The main problem google analytics solves is who my customers are and how many of them come to the site. The benefit I liked was actually knowing how well my social media posts are doing by how many people come to my site from social media sites.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
Kathleen M. avatar
Kathleen M.
Office Manager
Share
"Google Analytics"
What do you like best about Google Analytics?

Google Analytics helps our company focus on what areas need improvement with our online presence.

What do you dislike about Google Analytics?

Sometimes the information appears to be reversed.

What problems is Google Analytics solving and how is that benefiting you?

How to increase our online presence and make our firm more marketable.

Small Business (50 or fewer emp.)
Apr 20, 2022
 Source
Overall Rating:
5.0
Md Rifakat S. avatar
Md Rifakat S.
Founder
Share
"Google Analytics is one the best Platform of Google which gives more clarity about Platforms."
What do you like best about Google Analytics?

It's real-time data and also user interface which is very smooth and light for beginners to easily understand.

What do you dislike about Google Analytics?

Its start lagging sometime although its very smooth but some time it's lagging and it's wrong for new ones.

What problems is Google Analytics solving and how is that benefiting you?

Real time audience identification, user database from where they see etc etc

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
GV
Gowrisankar V.
A
Share
"Absolutly Great"
What do you like best about Google Analytics?

It tracks the live customers engagements on the website. Easy to identify customer location, where they are from. helpful to get traffic to my website.

What do you dislike about Google Analytics?

It slightly delays to real-time list of customers.

What problems is Google Analytics solving and how is that benefiting you?

Traffic Engagements and finding out customer site looking current page. Then helpful to find out brokenlinks.

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
PC
Pascal C.
M
Share
"Simply the most complete tool you can find"
What do you like best about Google Analytics?

A complete tool to know exactly what's going on in your business. Once everything is setup and all your goals and conversions are set up you will have a sturdy and reliable tool to know all your insights in one tool.

What do you dislike about Google Analytics?

The learning curve is quite steep. Google Analytics is a huge software, pretty complete, but it comes with its dose of confusion. At first I recommend to go gradually and learn little by little with the help of a blog or some Youtube videos to help you find your way and setup everything.

What problems is Google Analytics solving and how is that benefiting you?

I'm able to know exactly how people interact with my website, what page they visit, how much time they spend on my website, on what page they leave. That way I know if there are some leaks on my website and I can fix them. It allows me to improve my website and make sure I don't lose opportunities.

Small Business (50 or fewer emp.)
Apr 11, 2022
 Source
Overall Rating:
5.0
ZB
Ziad B.
Founder
Share
"The one and only analytics tool you will ever need!"
What do you like best about Google Analytics?

Google analytics is the major tool that powers all my sites and blogs to track all kind of different metrics. It is a product of Google, the same search engine that powers over 90% of the World Wide Web so I'm in safe hands in terms of completeness and accuracy of the data provided.

What do you dislike about Google Analytics?

Google analytics could be daunting at first as it's an extremely comprehensive and robust tool so new users might find it a bit too complicated to figure out each tool what it does and purpose it serves. So at first I felt overwhelmed but once you get the hang of it things become seamless and much easier to navigate.

What problems is Google Analytics solving and how is that benefiting you?

I use Google Analytics to measure all data around my web assets from visitors demographics to their behavior and navigation patterns on my sites. The main problem I was able to solve is tracking and optimizing the conversion rates on my e-commerce sites which before GA was something almost impossible for me to do and accomplish.

Small Business (50 or fewer emp.)
Apr 06, 2022
 Source
Overall Rating:
5.0
Ramatharakareddy T. avatar
Ramatharakareddy T.
Data Analyst
Share
"Excellent platform to perform best ads and find Insights"
What do you like best about Google Analytics?

Easy to use, best visualization to identify the data insights easily and suggest the changes to improve the quality of ad

What do you dislike about Google Analytics?

Not as such but could have add more features like other data analytics.

What problems is Google Analytics solving and how is that benefiting you?

We are able to analyze the ad quality and CTR. We are able to improve the ads for better reach