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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 28, 2026
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6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Sep 05, 2023
 Source
Overall Rating:
5.0
DA
Dhara A.
Founder
Share
"The Best Website Analysis Tool Ever!"
What do you like best about Google Analytics?

Google Analytics helps me to see all my website traffic through various channels. Also it help me tounderstand everything for my website. With the help of Google Analytics I can look into numbers of visitors, page views, bounce rate and many more things.

What do you dislike about Google Analytics?

I think user interface can be better as it is the biggest issue which I am facing right now.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is helping me to track different metrics to analyse a website performance. It benefits me to understand user journeyand help me to improve marketing ROI.

Mid Market (51-1000 emp.)
Sep 05, 2023
 Source
Overall Rating:
5.0
VG
Vishal G.
Founder
Share
" Best software for Web reports analysis"
What do you like best about Google Analytics?

I like Google analytics because of the Google analytics help to create report & analysis data using collect the data from our websites & application.Reports help to improve & manage our business.Google Analytics Software easy to use & operae.It is very user-friendly interface.

What do you dislike about Google Analytics?

As user nothing to the dislike about the Google analytics because of the it's very helpful for me to create report & analysis the data.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics resolved my report creation & data analysis probleams.while I started to use Google analytics we can easily Collect the data from the Website & application & create the report as well as Analysis the all reports.It is really very useful for me & our organisation grow.

Mid Market (51-1000 emp.)
Sep 04, 2023
 Source
Overall Rating:
5.0
Asim Ali R. avatar
Asim Ali R.
Digital Pakistan Seo Marketing Online | Asim Ali
Share
"Powerful Insights, but a Learning Curve: Google Analytics Review"
What do you like best about Google Analytics?

Google Analytics is undeniably a powerhouse when it comes to web analytics. There are several aspects of this tool that stand out: Integrations: Google Analytics seamlessly integrates with other Google products like Google Ads and Google Search Console, enhancing its functionality. This integration simplifies cross-channel analysis and optimization, making it easier to manage online marketing campaigns. User-Friendly Interface: While Google Analytics has a learning curve, the interface itself is user-friendly and visually appealing. The recently updated GA4 interface offers a modern look and improved user experience. Free Version: Google Analytics offers a robust free version that suits the needs of many small to medium-sized businesses. This accessibility democratizes data analysis and helps businesses of all sizes make data-driven decisions.

What do you dislike about Google Analytics?

While Google Analytics is a powerful tool, it does have some drawbacks: Limited Real-Time Data: While Google Analytics provides a wealth of historical data, its real-time reporting capabilities are somewhat limited. This can be a drawback for businesses that require up-to-the-minute insights. Dependence on Google: Relying on Google for your website's analytics can be risky. Changes in Google's policies or the potential discontinuation of the service can disrupt your data tracking and reporting.

What problems is Google Analytics solving and how is that benefiting you?

Problem: Without analytics, it's challenging to understand how your website is performing in terms of traffic, user behavior, and conversions. Benefit: Google Analytics provides detailed insights into website traffic, user engagement, and conversion rates. This data helps businesses identify which areas of their website need improvement and which are performing well.

Enterprise (> 1000 emp.)
Aug 30, 2023
 Source
Overall Rating:
5.0
VB
Vikram B.
Founder
Share
"“ google analytics best use to data analysis “"
What do you like best about Google Analytics?

Google analytics help to provide collecting data from websites & create reports. So helpful for our business data analysis. Google analytics analysis our data & manage the data.google analytics also easy to help & operate.

What do you dislike about Google Analytics?

Nothing to dislike about Google analytics.it's very helpful for analysis data.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics resolved my data collecting problems & data management.Google analytics collect all data from websites & create report for our business.Hence it's very useful software for data analysis.

Mid Market (51-1000 emp.)
Aug 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Know your audience details through GA"
What do you like best about Google Analytics?

Detailed source medium report, interface, easy goals tracking, easy to use once you know the terminologies. Best for digital marketing activties be it paid or organic.

What do you dislike about Google Analytics?

Nothing specific. It really caters to marketing needs

What problems is Google Analytics solving and how is that benefiting you?

It really helps me know how much traffic is coming from campaigns and from which channels. This really helps in making decisions.

Small Business (50 or fewer emp.)
Aug 26, 2023
 Source
Overall Rating:
5.0
VM
Vishakha M.
Founder
Share
"Enhanced Google analytics Custom reports and Real-time tracking."
What do you like best about Google Analytics?

Google Analytics provides customised reports, integration with other google services, Realtime reporting is the best feature I loved. Google Analytics gives free-level-entry for users, easy to link websites and tracking websites with its robust features.

What do you dislike about Google Analytics?

It have Javascript(JS) dependency for tracking code, it don't work well if JS is disable. To avoid this they can try use of Non-JS tracking. Improvements needed in the csv format report which is very complicated and non-structured to understand.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics benefitted me with the events,page insights, audiences analytics.

Mid Market (51-1000 emp.)
Aug 25, 2023
 Source
Overall Rating:
5.0
OG
Om G.
Test Engineer
Share
"Google analytics best use for data analysis"
What do you like best about Google Analytics?

I like Google analytics because it is help to improve my business through collecting data from website & create report.So helping more to us for my business purpose.& best part is easy to use & operate for everyone.

What do you dislike about Google Analytics?

Google analytics is very helpful for me.so as a user nothing about to dislike Google analytics.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics resolved my data collecting problem & data management. Google analytics collect all data from website & create report for me, so hence it's very useful for me.

Small Business (50 or fewer emp.)
Aug 25, 2023
 Source
Overall Rating:
5.0
Rajeev B. avatar
Rajeev B.
Founder
Share
"Exhaustive free analytics for all our websites"
What do you like best about Google Analytics?

The app that showcases all the needed statistics including real time activities such as how many people are currently live.

What do you dislike about Google Analytics?

The dashboard (desktop version) is nightmare.

What problems is Google Analytics solving and how is that benefiting you?

To keep a record regarding visitors based on which we take further crucial actions.

Mid Market (51-1000 emp.)
Aug 25, 2023
 Source
Overall Rating:
5.0
Louise Y. avatar
Louise Y.
Customer Success Specialist
Share
"GA review"
What do you like best about Google Analytics?

The datas that are collected from my websites and my clients websites

What do you dislike about Google Analytics?

Nothing to dislike when it comes to Google Products

What problems is Google Analytics solving and how is that benefiting you?

It benefits me to know my clients competitors and how to handle and win the search engine market

Small Business (50 or fewer emp.)
Aug 24, 2023
 Source
Overall Rating:
5.0
LA
Lauren A.
Director Of Marketing
Share
"A cheat sheet for marketers who need to learn their audiences! Nothing beats it!"
What do you like best about Google Analytics?

The ease of the reporting interface and the level of exacting detail on demographic data about our website visitors

What do you dislike about Google Analytics?

I don't have any major dislikes except when you are pulling a report, you have to re-enter your "date range" for each menu section you pull up. It would be great if it remembered your set date range for a few pages...rather than reverting to the current date each page.

What problems is Google Analytics solving and how is that benefiting you?

We need to know information about who our audience is and what they are interested in seeing on our site! It's wonderful to get this level of user data and website flow with no cost!