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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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$29.00/month
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Amplitude Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics 1
Google Analytics 2
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Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 11, 2025
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6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Dec 19, 2021
 Source
Overall Rating:
5.0
Sven H. avatar
Sven H.
Technical Sourcer
Share
"Google analytics is a must have"
What do you like best about Google Analytics?

Google Analytics is one of the most useful software you can have regarding your website traffic performance and other platforms to get traffic on. For instance, Redbubble print on demand or Teespring allows you to connect your Google Analytics account to them. The analytics give you insight into your traffic and where it's coming from. They also show the countries from which the traffic is being generated, and keywords for which you are ranking.

What do you dislike about Google Analytics?

I can't say a bad word about Google Analytics. The software is free to use and connect, they have many insights, and it's hard to find a bad thing. The only thing they might improve on is the mobile application and how information is showing on it.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me in a great way to track the performance of my websites. It gives me insights regarding my traffic and the keywords I am getting search traffic from. The software is free and I can't recommend it enough. If you are still not using Google Analytics, there are tons of tutorials on Google and even on Youtube, if you find videos to help you understand easier. The realized benefits are huge and the info this software gives back to your is immensely helpful.

Enterprise (> 1000 emp.)
Dec 18, 2021
 Source
Overall Rating:
5.0
Gillian T. avatar
Gillian T.
Public Relations And Social Media Specialist
Share
"Love this program"
What do you like best about Google Analytics?

Gives a ton of insight into what is working on your site vs what needs improvement. Also tells you a lot about your audience

What do you dislike about Google Analytics?

It is a little difficult to learn how to use it but after taking some of the classes, you can figure it out.

What problems is Google Analytics solving and how is that benefiting you?

Collecting information about the audience and how to best target them, it provides information without taking advantage of the user

Mid Market (51-1000 emp.)
Dec 16, 2021
 Source
Overall Rating:
5.0
NJ
Neeta J.
Business Developer
Share
"Google Analytic _ Best Solution To Create Traffic Report Online"
What do you like best about Google Analytics?

1. Website’s flow can be easily tracked using analytics. 2. It is simple to understand which sources send customers to our business website and what pages they visit. 3. Using Google Analytic tool is pretty simple and it’s used by SEO experts all over the world. 4. Catch Real time User Data location and traffic sources for business websites. 5. Connect Google ads and Search Console with Google analytic to track all data. 6. Set Conversion and goal for business websites to easily track sale of websites. 7. Improve Organic traffic for websites and Manage SEO Work by experts.

What do you dislike about Google Analytics?

Google Analytic's old version was only for website tracking, but now we can track the whole data of mobile applications also. And New version is faster than the old version.

What problems is Google Analytics solving and how is that benefiting you?

Use Google Analytics to learn what We can do to improve Our business marketing and sales. Google Analytics provides key data on visitor behavior and can integrate with just about any platform. We use Google Analytics as our main SEO reporting for the business. It gives us incredibly useful insights into traffic on our Business Website. We also use it to get a quick itemized sales history report. If we have an issue with a customer transaction, we can quickly check the activity to see if there was anything that went wrong. Google Analytics is detailed tracking of individual marketing campaigns and best for email campaigns.

Small Business (50 or fewer emp.)
Dec 13, 2021
 Source
Overall Rating:
5.0
HP
Hank P.
Marketing Consultant
Share
"Google Analytics - still working well despite Google"
What do you like best about Google Analytics?

Google Analytics (aka GA) is a great tool to monitor the performance of a website or, in my case, multiple websites. I like that it is very easy to find the indicators that are important to my clients and me.

What do you dislike about Google Analytics?

Google, being Google, has a tendency to fix what is not broken. Quite often they make updates or changes that make a sizeable impact on the use of their products. That is true of GA as well, but less so than other Google services.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is a very useful and free tool to monitor your website performance. Whether you are a business owner and do it yourself, or you are an agency monitoring multiple sites for your clients, GA is a tool that you must utilze.

Small Business (50 or fewer emp.)
Dec 13, 2021
 Source
Overall Rating:
5.0
BG
Brandon G.
Seo Manager
Share
"Understand the Analytics of your Website"
What do you like best about Google Analytics?

Easy to set-up and always evolving. Now in it's fourth version Google Analytics is a must have tool for webmasters. I have worked on many websites and the vast majority of them all use Google Analytics for their analytics of choice. It is easy to set-up and works.

What do you dislike about Google Analytics?

There is no way to filter out bots or internal traffic historically. Bot detection still needs works. Your data can get very messy if you do not properly set it up. Referring to Universal Analytics not GA4

What problems is Google Analytics solving and how is that benefiting you?

Understanding how many users are visting my website and where they are coming from. Also to understand the behaviour of the users on my site to see which content is performing the best.

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
KP
Katie P.
Design Lead
Share
"Google Analytics Review"
What do you like best about Google Analytics?

Google Analytics helps me track client Analytics for their Google Business accounts that I manage. I love Google Analytics because it helps me report Analytics easily and organized to my client.

What do you dislike about Google Analytics?

Google Analytics is all around a great platform. It's super cool that I get to use Google Analytics to report important analytics to my clients that I manage daily.

What problems is Google Analytics solving and how is that benefiting you?

We are able to receive website analytics for our clients and report how their page is doing in terms of SEO. Google Analytics helps tremendously in our business.

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
5.0
Suna C. avatar
Suna C.
Product Owner
Share
"I was tracking all interactions of our ecommerce website."
What do you like best about Google Analytics?

Instantly tracking the revenue and traffic is very helpful. I can notice immediately if there is anything wrong

What do you dislike about Google Analytics?

If the traffic is too high, results don't show up instantly and it requires another tool to see actual results

What problems is Google Analytics solving and how is that benefiting you?

I can track every interactions and funnels, so i know what part of the website needs development.

Mid Market (51-1000 emp.)
Dec 08, 2021
 Source
Overall Rating:
5.0
KM
Khara M.
Digital Marketing Seo Analyst
Share
"Stories that are backed up with data"
What do you like best about Google Analytics?

I like that Google Analytics has the ability to provide all the data points needed to conduct research and have a full understanding of what is happening with my website visitors

What do you dislike about Google Analytics?

One item that i do not like is that it is not very user friendly for first time users. I wish there are more help and tool tip functionalities. I would love to see more recommendations of how to use the data or the filter to spark some creativity to the user.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helped me see which channel is struggling and which channel is bringing most of my visitors. It also validates the efforts I am doing and provides detailed performance.

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
5.0
Lizzie B. avatar
Lizzie B.
Director Of People And Projects
Share
"The best tool to give you insight about your website visits."
What do you like best about Google Analytics?

Tha it gives us the details of how many people visited our website and the session length too. Also, we receive reports explaining the overall performance and areas of improvement.

What do you dislike about Google Analytics?

It takes time to learn how to use it and how to interpret the information if you are not an expert in marketing.

What problems is Google Analytics solving and how is that benefiting you?

That we can identify what areas of our website can be improved and what could be the reason why people leaves the website sometimes, that's super important for every company

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
5.0
Mike Y. avatar
Mike Y.
D
Share
"The Analytics Standard"
What do you like best about Google Analytics?

With seamless integration with numerous traffic sources, Google Analytics will always be the go-to for all analytics purposes.

What do you dislike about Google Analytics?

Given Google Analytics is still relatively new, there are some hurdles that need to be ironed out before it can fully take over the universal landscape.

What problems is Google Analytics solving and how is that benefiting you?

GA has always been the tried and true source for trusted metrics.

Small Business (50 or fewer emp.)
Dec 06, 2021
 Source
Overall Rating:
5.0
MH
Matt H.
Web Designer
Share
"The #1 Analytics Tool"
What do you like best about Google Analytics?

I like that Google Analytics is a free tool available to anyone and can be used to track various traffic stats and sources from multiple websites and apps.

What do you dislike about Google Analytics?

As with many of Google's tools, Google Analytics can be complicated to get set up correctly. Instructions and actions needed can be very complex and confusing.

What problems is Google Analytics solving and how is that benefiting you?

I install Google Analytics on my websites to track performance and traffic.

Small Business (50 or fewer emp.)
Dec 03, 2021
 Source
Overall Rating:
5.0
Bilal S. avatar
Bilal S.
I Am Blogger
Share
"Compulsory Traffic Analyzer Tool for Website Owners"
What do you like best about Google Analytics?

It's not less than a magic tool for site owners because we can quickly analyze our website traffic—the location of the users, their device, source, landing pages, etc.

What do you dislike about Google Analytics?

So far, I have found this tool very helpful. I didn't see any disappointing or annoying features of Google Analytics. But one thing I will mention here is that its new interface is very dull, the old one was great.

What problems is Google Analytics solving and how is that benefiting you?

I am analyzing my website's traffic. On which article, I am getting more views, engagement, bounce rate. I improve that particular article as well based on the information provided by this tool.

Mid Market (51-1000 emp.)
Dec 03, 2021
 Source
Overall Rating:
5.0
Katie O. avatar
Katie O.
Global Vp, Ecommerce
Share
"Google Analytics gives snapshot of business trends"
What do you like best about Google Analytics?

Full view of sales, conversion rates, user behavior and digital marketing performance.

What do you dislike about Google Analytics?

It's difficult to determine when/if data is missing.

What problems is Google Analytics solving and how is that benefiting you?

Working on enhancing navigation by analyzing user behavior data.

Mid Market (51-1000 emp.)
Dec 02, 2021
 Source
Overall Rating:
5.0
Touseef Khan . avatar
Touseef Khan .
Digital Marketing Executive
Share
"Best tool for website tracking"
What do you like best about Google Analytics?

the detailed view of website traffic organic, social, direct, give us and deep insight into the traffic and help us plan the marketing strategies accordingly.

What do you dislike about Google Analytics?

In starting it's very difficult to use but when you start spending time with it you will learn a lot , and you will grow your skills.

What problems is Google Analytics solving and how is that benefiting you?

It is helping in growing my marketing of the website, it gives me a deep insight from where the audience are coming from and where i have to put effort more and where how I can improve my strategies planning.

Small Business (50 or fewer emp.)
Dec 02, 2021
 Source
Overall Rating:
5.0
ZZ
Zoe Z.
Senior Sem Strategist
Share
"Google Analytics is a versatile marketing tool that any agency should utilize."
What do you like best about Google Analytics?

There is a plethora of information within the google analytics platform. You are able to track the performance of your site as a whole or specific pages of your site. You are able to determine pages that may need work to perform better.

What do you dislike about Google Analytics?

There are almost too many data options in google analytics so it can be confusing for new users. Some features can be confusing if you haven't used google analytics before.

What problems is Google Analytics solving and how is that benefiting you?

I am able to determine pages on my site that have high user drop off and I can make changes to those pages which improve conversion rate and user retention. I am able to use the data in google analytics to show the work and improvements I have made to their organic search with the data tables in google analytics.

Enterprise (> 1000 emp.)
Dec 01, 2021
 Source
Overall Rating:
5.0
Arika N. avatar
Arika N.
Manager
Share
"Easy to use and highly reliable"
What do you like best about Google Analytics?

Google Analytics is the most popular tool amongst digital marketers. The flawless UI with the best visual graphics makes it very easy for a user to dwell deeper.

What do you dislike about Google Analytics?

If you are a small website having lower traffic on a daily basis then Google Analytics surely comes with a few flaws. The filters will not work perfectly to give you accurate results. The overall precision decreases.

What problems is Google Analytics solving and how is that benefiting you?

A Google Analytics user can perform multiple tasks based on their need. We perform A/B to check the efficiency of product experiments.

Small Business (50 or fewer emp.)
Dec 01, 2021
 Source
Overall Rating:
5.0
Ashley V. avatar
Ashley V.
Owner
Share
"Google Analytics"
What do you like best about Google Analytics?

I like being able to track who is coming to different pages on my site and their behaviors.

What do you dislike about Google Analytics?

It's alot to learn, but powerful once you implement everything.

What problems is Google Analytics solving and how is that benefiting you?

I have been able to tweak pages based on customer behavior and see better outcomes.

Mid Market (51-1000 emp.)
Nov 30, 2021
 Source
Overall Rating:
5.0
EG
Ekansh G.
Trainee At Data Analysis
Share
"Spectacular Experience"
What do you like best about Google Analytics?

The ease of using and understanding analytics is helpful in the long run.

What do you dislike about Google Analytics?

The amount it charges from its customers for data-analysis is a bit more expensive, So. price can be reduced to some extent.

What problems is Google Analytics solving and how is that benefiting you?

Data-analysis problems, which can help in offering consulting services

Small Business (50 or fewer emp.)
Nov 30, 2021
 Source
Overall Rating:
5.0
Meejee MISKO K. avatar
Meejee Misko K.
Social Media Specialist
Share
"Valuable Tool for Business Owners"
What do you like best about Google Analytics?

There are many packages in this software that allows business owners like myself to use different functions.GA makes it easy for business owners to provide valuable work and minimize time efforts all around.

What do you dislike about Google Analytics?

I would personally say the main downside of GA is that there are many technical coding aspects necessary to integrate which could be a little bit difficult for business owners who mainly use GA for their business email and etc. Other than the technical difficulties I would say that this software is very useful.

What problems is Google Analytics solving and how is that benefiting you?

I primarily use GA for tracking purposes to see where my customers are coming from. GA is an AMAZING tool for social media marketers as well! The help of SEO has also done of upsides for me as a business owner. I would say the biggest benefit realized is simply that I am able to utilize the results shown by Google to further enhance my business.

Small Business (50 or fewer emp.)
Nov 27, 2021
 Source
Overall Rating:
5.0
NH
Naomi H.
Owner
Share
"The Complete Package"
What do you like best about Google Analytics?

I love how easy it is to set up Google Analytics. You can use it for simple traffic stats or ramp it up to track affiliate links, traffic sources, and many other stats.

What do you dislike about Google Analytics?

As with most of Google's tools, Analytics comes with a learning curve. The more you want it to track, the more difficult it is to figure out. BUT, once you have everything set up correctly, it does a superb job!

What problems is Google Analytics solving and how is that benefiting you?

I install Google Analytics on every one of my clients' sites. It has become the baseline standard for tracking traffic and gauging the success of website changes.