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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews: 4.5/5 — Highly Rated

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
Anomaly detection
API Access
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Customizable Dashboards
Google Analytics Media
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Google Analytics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 06, 2026
Google Analytics Digital Analytics Software logo
6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Mar 31, 2022
 Source
Overall Rating:
5.0
Rinkesh J. avatar
Rinkesh J.
M
Share
"Best analytics tools for companies"
What do you like best about Google Analytics?

If i talk about best in google analytics.then i will tell you its ui design. User interface is amazing of google analytics its help every one to understand all landing page and thir sources tracking easily.

What do you dislike about Google Analytics?

If i talk about unsatisfactory of google analytics, then its acquisition part. In acquisition part some features are upadate not on time like if you create an event and given proper data of signup then you can see it at same not not it will be show you.

What problems is Google Analytics solving and how is that benefiting you?

I solving many problems with google some of problems given below. 1. Analys easily how our customer react on my website. 2. If in page bounce rate so high then our team changes that particular landing page ui/ux design accordingly.

Small Business (50 or fewer emp.)
Mar 27, 2022
 Source
Overall Rating:
5.0
Brenda S. avatar
Brenda S.
Transcriptionist
Share
"I'm giving this website a highly recommended easy to use"
What do you like best about Google Analytics?

I like that it's very up-to-date and keeps on my projects my highs and my downfalls and it keeps account of everything in my business

What do you dislike about Google Analytics?

Not much to say on this category because I locked our respect of the website everything works properly on this website and I would recommend it to all my friends

What problems is Google Analytics solving and how is that benefiting you?

There is no problem he's in this website it's showing me the accuracy of a well thought out business plan and yes I'm very more productive using this website thank you

Small Business (50 or fewer emp.)
Mar 26, 2022
 Source
Overall Rating:
5.0
AA
Adel A.
Ceo
Share
"google analytics i a great tool to measure my website performance"
What do you like best about Google Analytics?

google-analytics I a great tool to measure my website performance with dedicated reports to measure my conversation and advertising campaigns to improve my e-commerce performance

What do you dislike about Google Analytics?

google analytics is a great tool but it seems that it's so advanced and it takes a long time of experience to understand how to get the best of reports to get the best results

What problems is Google Analytics solving and how is that benefiting you?

the main benefit is to understand how my e-commerce is running and how my advertising plan gain the best conversion so I can gain more of my advertising and to understand more my audience

Small Business (50 or fewer emp.)
Mar 23, 2022
 Source
Overall Rating:
5.0
DI
Denisse I.
Head Of Community
Share
"Great tool for measuring traffic and conversions"
What do you like best about Google Analytics?

I love being able to see exactly who visits my site, where they come from, where they go and what links they prefer. This tool also helps with planning new content and the direction of my business.

What do you dislike about Google Analytics?

I really do not dislike anything about Google Analytics. It could be a little easier to read but i think it's a learning curve. You just have to learn how to use it correctly.

What problems is Google Analytics solving and how is that benefiting you?

I am solving the problem of not knowing where my customers are coming from. With this knowledge I was able to direct my content towards their topics of interest instead of blindly writing.

Enterprise (> 1000 emp.)
Mar 21, 2022
 Source
Overall Rating:
5.0
Anal P. avatar
Anal P.
Analyst Marketing Analytics
Share
"The best in class Web Analytics Platform | Google Analytics"
What do you like best about Google Analytics?

I love the way i can use Google analytics to derive my website usage and check my customer journey. It helps me immensely to identify the user behavior and Visitor's action mapping. It's been a great tool to increase our website conversion and look towards retention

What do you dislike about Google Analytics?

The UI and complexity between the user definition make it difficult to understand the exact meaning of the attribute. Also, it would be great if Google analytics can increase it's integrations with direct CRMs app.

What problems is Google Analytics solving and how is that benefiting you?

We are solving how we mapp out customer and visitor journey on our website. How we see what are our top pages, where do people spend much time? It has benefitted us alot in terms of imrpoving our website pages and increase our lead conversions from website

Small Business (50 or fewer emp.)
Mar 15, 2022
 Source
Overall Rating:
5.0
Assain R. R. Eric A. avatar
Assain R. R. Eric A.
Responsable Développement Commercial Senior, Transport Et Logistique
Share
"TRUE ANALYSTIC"
What do you like best about Google Analytics?

truly straightforward. master offer astute data into where your traffic comes from with about more varieties of that information. we can see conduct on your site, crowd, securing, and transformation information. we can redo our dashboard to show the data we need most.

What do you dislike about Google Analytics?

For BeginnersGoogle Analytics could look convoluted with an excessive number of subtleties on its UI. It is better to be fine to know how to use it before. Now the interface it great

What problems is Google Analytics solving and how is that benefiting you?

ready to make more viable due to the reports. For I expected the vast majority of my Blog guests were fog. I as of late scholarly up of 60% of them are male-which will mean a major turn in my site duplicate/stylish!

Small Business (50 or fewer emp.)
Mar 13, 2022
 Source
Overall Rating:
5.0
YT
Yogendra T.
Managing Director
Share
"Thankful to Google for Google Analytics."
What do you like best about Google Analytics?

Google Analytics helps me to track the performance of my website and shows the reports based on user behaviors. Creating further plans and strategies is never been easy before Google Analytics.

What do you dislike about Google Analytics?

All the features provided by Google Analytics is incredible but it is a little bit confusing while set up as a beginner.

What problems is Google Analytics solving and how is that benefiting you?

I am using Google Analytics for tracking my audiences, it gives me an overview of my audience age group, location, and average time spent duration. All the insightful data help me to improve my site digital presence and help me to rank on search results.

Mid Market (51-1000 emp.)
Mar 13, 2022
 Source
Overall Rating:
5.0
Jessica Jhoanna O. avatar
Jessica Jhoanna O.
Frontend Web Developer
Share
"Analyze everything in your web development."
What do you like best about Google Analytics?

It has all the information you need to understand the interaction that users have with your website. Segmenting users to understand their needs is one of the most powerful tools you have. By having all the information on age, gender, region, devices, languages and other segmentations, you can understand very well what users enter and what they do on a website, which helps to create efficient solutions and create the experience that users need on a website. .

What do you dislike about Google Analytics?

Having so much information is a challenge to efficiently segment a target population to work on solutions for that specific group. As it is automated, you must be very careful to configure it well, if you do not do it, it can collect erroneous data and modifying it means waiting a while for google to collect the new data again.

What problems is Google Analytics solving and how is that benefiting you?

It is the perfect tool for analyzing websites. You can create campaigns and events that solve the needs of the users in an efficient way. What is a win-win for the user and for the company since they create more personal relationships which increase sales, interaction and authority?

Small Business (50 or fewer emp.)
Mar 12, 2022
 Source
Overall Rating:
5.0
NIMISH G. avatar
Nimish G.
Director Program Management Office
Share
"Amazing tool to capture data insights"
What do you like best about Google Analytics?

Google Analytics help in capturing even the minutest data of the user behavior. It captures data at regular intervals in detail and helps in taking better informed and calculated business decisions.

What do you dislike about Google Analytics?

Nothing to dislike about this product. It's an all-rounder and easy-to-use software.

What problems is Google Analytics solving and how is that benefiting you?

The software helps in capturing the real-time consumer data and accordingly take better and more informed business decision in product optimization and customer offerings.

Small Business (50 or fewer emp.)
Mar 10, 2022
 Source
Overall Rating:
5.0
Ricardo A. avatar
Ricardo A.
Especialista En Marketing De Afiliados
Share
"MY EXPERIENCE WITH GOOGLE ANALYTICS"
What do you like best about Google Analytics?

I have been using Google Analytics for many years and it has been key in my digital marketing strategies because it allows me to measure the impact of all the strategies and actions that I carry out within my work.

What do you dislike about Google Analytics?

Sometimes they make changes and they are not very well documented

What problems is Google Analytics solving and how is that benefiting you?

It solves the main problem for my profession as a marketing consultant since it shows me the effect that each of the actions I do with my digital assets has, which has allowed me to be very effective and improve my performance.

Small Business (50 or fewer emp.)
Mar 06, 2022
 Source
Overall Rating:
5.0
Stéphanie K. avatar
Stéphanie K.
Fundadora
Share
"Outils à ne pas négligé"
What do you like best about Google Analytics?

J'aime utiliser cette application car elle me permet d'identifier facilement mon publication et tout ceux qui passe plus de temps sur mon sites.

What do you dislike about Google Analytics?

J'aime tout sur Google analytics. Je ne trouve rien de négatif à dire.

What problems is Google Analytics solving and how is that benefiting you?

Depuis que j'utilise Google analytics je n'ai eu aucun problème.

Mid Market (51-1000 emp.)
Mar 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to install and rich insight"
What do you like best about Google Analytics?

Very easy to install and so many guides available on internet

What do you dislike about Google Analytics?

Quite a bit laggy when we put so many advanced filters

What problems is Google Analytics solving and how is that benefiting you?

To know website acquistion performance and traffic analysis

Mid Market (51-1000 emp.)
Mar 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The Data You Need"
What do you like best about Google Analytics?

The many different ways to filter the data and different viewing options, to help you get to the granular answers you sometimes need.

What do you dislike about Google Analytics?

The learning curve is relatively high, so I recommend taking their training course.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics allows us to gauge the relative success of our different efforts. We've benefited from having a greater understanding of what drives our traffic and seeing year over year trends.

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
5.0
DT
Dinesh T.
Ceo
Share
"Best Tools for every business with Insightful Information"
What do you like best about Google Analytics?

I like the real-time overview of data by traffic source, location, and content. This gives me the exact overview of my performance and helps me to make an instant decision based on live data.

What do you dislike about Google Analytics?

Sometimes Google Analytics shows direct traffic instead of organic, I face this issue after using the Litespeed cache service. This issue misleads me while I am trying to know my audience's behavior.

What problems is Google Analytics solving and how is that benefiting you?

I am tracking my real-time data and making plans and ad campaigns based on data to increase my business leads. I am integrating my Google Analytics account to Ahrefs, which gives me more insightful information related to my websites.

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for tracking"
What do you like best about Google Analytics?

The system is comprehensive and covers all the right details for a business.

What do you dislike about Google Analytics?

Could be easier to implement the tracking.

What problems is Google Analytics solving and how is that benefiting you?

I am able to save money on advertising while making more money through targeted actions.

Mid Market (51-1000 emp.)
Feb 24, 2022
 Source
Overall Rating:
5.0
Zachary J. avatar
Zachary J.
Marketing Intern
Share
"Great way to stay on top of your marketing"
What do you like best about Google Analytics?

I really like how organized the product is and how comprehensive and actionable the data is. In marketing, you can't get enough of good data and GA helps out with that a ton.

What do you dislike about Google Analytics?

There is a hump that you have to get over to really understand what you are doing and how to work of what you find, but once you take the free courses you can really fly.

What problems is Google Analytics solving and how is that benefiting you?

Data inquiries.

Small Business (50 or fewer emp.)
Feb 22, 2022
 Source
Overall Rating:
5.0
VY
Vikash Y.
Hr Recruiter
Share
"Google Analytic Secure Tool To Compare Real Time Traffic of Website"
What do you like best about Google Analytics?

1. Best Analytic Tool To Check Website Traffic And Keywords Ranking. 2. Real Time user analysis from specific locations for business websites. 3. Generate a detailed Report for audiences and acquisition for our campaigns. 4. Integrate with Google Console and Adword tool easily to manage data. 5. Easily analysis page view, Session and bounce rate for multiple websites. 6. Conversion tracking features for ecommerce websites with funnels.

What do you dislike about Google Analytics?

Older version of Google Analytic was not tracked for mobile application data but the current one has an advanced tool to track website pages on mobile and desktop. It is secure for business websites and easily manages website traffic online.

What problems is Google Analytics solving and how is that benefiting you?

We are using Google Analytics for our website. It is very useful to find out user data online and easy integration with Google search console tool. After installing Google Analytic code in a web page header section then it tracks all web pages and collects real time data of users. We can analyze our website pages where users visit most of the pages and improve other pages of the website. In Google Analytic, we can compare our data from previous months and check websites' traffic online. To set conversion, it is easy to create goals with advanced funnel visualization.

Small Business (50 or fewer emp.)
Feb 22, 2022
 Source
Overall Rating:
5.0
Brenda M. avatar
Brenda M.
Management Consultant
Share
"Automatic insights"
What do you like best about Google Analytics?

The dashboard presents all the key information at a glance

What do you dislike about Google Analytics?

Switching to the new system was a little tricky but I got there!

What problems is Google Analytics solving and how is that benefiting you?

Able to measure which of my marketing efforts are delivering results

Mid Market (51-1000 emp.)
Feb 20, 2022
 Source
Overall Rating:
5.0
Chidiebere Moses O. avatar
Chidiebere Moses O.
Global Authorized Agent & Ambassador
Share
"Insightful"
What do you like best about Google Analytics?

It is insightful; you know that feeling when you can easily view all the performance details of a product or website without checking independent websites. That is where Google Analytics is the Boss

What do you dislike about Google Analytics?

You really need to spend enough time learning the technicalities; otherwise, you will be jumping up and down on the platform.. lol. So it is advisable that the user can ask for help to speed up their expertise, hence an excellent user experience.

What problems is Google Analytics solving and how is that benefiting you?

All analytical problems about website performance and user-centric insight: I use it to know how much time the visitor spent on which page to improve my digital exposure. What people like is what I give them, and Google Analytics helps me determine what my views like or may want to learn more about on my website or about my product.

Small Business (50 or fewer emp.)
Feb 19, 2022
 Source
Overall Rating:
5.0
yogesh kumar j. avatar
Yogesh Kumar J.
An Insurance Claim Investigation Company.
Share
"Jointcorners"
What do you like best about Google Analytics?

Google Analytics help to understand your real tarriff of your post, blogs and your websites. It also help to improve your effort and design.

What do you dislike about Google Analytics?

I have not seen anything which is not useful.

What problems is Google Analytics solving and how is that benefiting you?

I have solves my website speed, design and tarriff Andy many more performance.

Mid Market (51-1000 emp.)
Feb 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Suitable Platform for market data"
What do you like best about Google Analytics?

Its user tracking data and its web analytics.

What do you dislike about Google Analytics?

Google is must used software and best data provider and its analytics app have many good features with little litle error thats not matter.

What problems is Google Analytics solving and how is that benefiting you?

User information, with trafic details. I am collecting the data of my website and making changes as per analysis.

Mid Market (51-1000 emp.)
Feb 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Web Analytics Product"
What do you like best about Google Analytics?

Google Analytics helps to build custom reports on website traffic, conversions and analyse visitor's behaviour.

What do you dislike about Google Analytics?

The newer GA4 version is now at beta version for which some fields are missing/unaccesscible at the API level. This needs to be improved ASAP.

What problems is Google Analytics solving and how is that benefiting you?

Monitoring daily, QTD, MTD, YTD traffic for clients. Build reports out of it. Building strategies for campaigns promotions.

Small Business (50 or fewer emp.)
Feb 14, 2022
 Source
Overall Rating:
5.0
Pemba Tshiring S. avatar
Pemba Tshiring S.
Search Engine Optimization Specialist
Share
"Google Analytics Review"
What do you like best about Google Analytics?

I love how I can check every detail about the uses on my site along with how my website pages are performing in general. The ability to get the data on where users came from and how they are interacting with the pages is also vital for me to make decisions. The mobile app is also helpful to get information on the go from anywhere.

What do you dislike about Google Analytics?

Nothing that I don't like about the product. All of the features are pretty easy to use. The setting up of goals can be a bit challenging for beginners but once you get the hang of it the data you get is even more valuable.

What problems is Google Analytics solving and how is that benefiting you?

Finding out where my users come from and what sources they come from has helped me target my marketing plans accordingly. I can make changes to pages/blogs that are not performing well.

Small Business (50 or fewer emp.)
Feb 11, 2022
 Source
Overall Rating:
5.0
Nidhi J. avatar
Nidhi J.
Customer Support Specialist
Share
"Awesome Analytic tool for your business"
What do you like best about Google Analytics?

Google Analytics gives the exact traffic source and integrates google console and google adsense.It helps with search engine optimization initiatives.You can get a better idea about the keywords. Its an excellent tool for creating a marketing and performance analytics report.It gives a better insight about customer behavior.

What do you dislike about Google Analytics?

User interface can be improved. Moreover, it can be challenging for a beginner to learn.It takes time for a new user to get acquainted with the interface.The User interface should be made easy to learn.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me understand where the traffic is coming to my website. It gives me an insight of which campaign is performing well. So I can plan my campaign accordingly. It helps me create custom goals. Also, I can create real-time custom dashboards with google analytics. It is beneficial in search engine optimization.

Mid Market (51-1000 emp.)
Feb 11, 2022
 Source
Overall Rating:
5.0
DK
Debbie K.
Co Founder
Share
"Easy to use and free!"
What do you like best about Google Analytics?

Google analytics can easily give you accurate website traffic based on demographics. It can also help you slice the data based on the persona of the users. Also, with the new update now we can easily integrate Google Search Console and Google Analytics.

What do you dislike about Google Analytics?

The custom dashboard has a limit to add just 12 widgets per dashboard. Thus, forcing the user to create multiple dashboards. If you apply too many filters, then Google Analytics will give sampled data and not 100% accurate data set.

What problems is Google Analytics solving and how is that benefiting you?

We create SEO weekly scorecards for our clients by exporting data directly using GA API. There are plugins like Analytics Edge, which you can integrate to extract the data with just a click of a button.

Enterprise (> 1000 emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Arnaldo M. avatar
Arnaldo M.
Product Operations Manager
Share
"Pretty Straightforward and Highly Customizable"
What do you like best about Google Analytics?

Information on various web performance is just a click away. I especially like the how you can easily filter the information you need and create your own custom reporting for a more informed analysis.

What do you dislike about Google Analytics?

The way they constantly update the platform. This is not a bad thing, but it is sometimes confusing. I know it's not Google's fault that with the amount of data they provide, I find it hard to include only the relevant ones. Also, I wouldn't say I like how they keep keywords private

What problems is Google Analytics solving and how is that benefiting you?

We are struggling with getting meaningful traffic to our website, and Google has helped us identify what keywords we should be focusing on whenever we make our blogs. Our traffic has somewhat improved, but we could do better. We are still working on it.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
Yogesh J. avatar
Yogesh J.
Software Engineer
Share
"The best Analytics Tool to ever exist"
What do you like best about Google Analytics?

Google Analytics is the best analytics tool to exist on the Internet. I use it to track visitors on my website. It also shows you the goals you set up, CTR, CVR, etc. It also tracks the queries which were used by the user to land on my website. It also lets you compare the traffic with previous months. There are tonnes of customizations available too which makes Google Analytics the best!

What do you dislike about Google Analytics?

Nothing to dislike when it comes to Google Analytics

What problems is Google Analytics solving and how is that benefiting you?

It enables me to track and use all the data that is useful for me to grow my site. It gives you the search queries used by the user to land on the site, it also lets you compare data with previous months which comes in handy.

Small Business (50 or fewer emp.)
Feb 07, 2022
 Source
Overall Rating:
5.0
JR
Julie R.
Partner
Share
"The best solution for small business digital marketing"
What do you like best about Google Analytics?

The sheer amount of data points and information that Google Analytics provides is invaluable. The dashboard is easy to reach and navigate through and the results that using Google Analytics yields speak for themselves.

What do you dislike about Google Analytics?

The program is not the most intuitive therefore there is a bit of a learning curve to be able to effectively use the software and accurately identify what you are seeing on the dashboard.

What problems is Google Analytics solving and how is that benefiting you?

We do not have a marketing agency and therefore, we are using Google Analytics to get information about our potential customers to help us making advertising decisions.

Small Business (50 or fewer emp.)
Feb 07, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Must-Have for understanding user behavior"
What do you like best about Google Analytics?

I like conversion tracking and acquisition channels.

What do you dislike about Google Analytics?

That we no longer see most keywords that drove site visitors from Organic.

What problems is Google Analytics solving and how is that benefiting you?

I use it to analyze potential reasons why leads have slowed down. I've benefited from it in making decisions on where to focus marketing efforts.

Small Business (50 or fewer emp.)
Feb 07, 2022
 Source
Overall Rating:
5.0
Krzysztof M. avatar
Krzysztof M.
Ceo
Share
"Reliable Analytics system"
What do you like best about Google Analytics?

It is for free and has free courses. Google provides You also with a DEMO account to start gathering knowledge faster. Reports are very consistent with my real business goals.

What do you dislike about Google Analytics?

New versions should have been postponed until ready. Not everything is explained well in the documentation. There are some unresolved RODO issues in European Union with this product.

What problems is Google Analytics solving and how is that benefiting you?

I was checking my site traffic, conversions, conversion rate. I can compare my campaigns from Google Ads very easily track organic traffic and other systems using UTM parameters.