Google Analytics Reviews: 4.5/5 — Highly Rated

Full of details , analyze website visitors Country ,sort all good details to help planning for a website or products Google analytics is amazing

Nothing bad , everything as expected İ use for 15 years and nothing better

Help planning new products

You can see so much information about how people are interacting with your website and where they come from.

Sometimes changes to the format make it hard to find information, but it's usually easy to Google and figure out.

Understanding our web audience and their behaviors better to make marketing adjustments.

What I like best about Google Analytics is that it is the most accurate way to assess your website data. When set up correctly you can get audience insights that will help you make better decisions in your advertising campaigns.

Although Google Analytics is vast and has a lot to offer the admin setting has to be its worst feature. I understand that most of the settings are needed, but they are laid out in a confusing way that I am not sure how to ever find what I need.

Every website and digital advertising tool that is out there has its own form of analytics and Google Analytics is a great way to find one common truth among all of the other services that have it in their best interest to make themselves look better.

The dashboard - It provides a plethora of all the data sets that one could ask for. Further it's intuitive as well which makes it better in terms of responsiveness while hovering the cursor over widgets.

Too much information can sometimes be overwhelming. A section on how to effectively use google Analytics may be quite helpful. This is of course my personal suggestions.

I can track how exactly is my blog / website performing. I get to see clicks, views etc which gives me a fair idea of what the engagement levels are at these digital assets of mine.

If you have both a website and a mobile app, you have the ability to combine your data from different analytics tools by simply installing Google Analytics 4 and creating multiple streams within a single resource.

Google Analytics, at a first glance, can seem daunting to a complete beginner to the tool. I wish the user interface was less cluttered and more approachable to regular users.

It is a completely innovative, holistic approach to collecting, tracking user behavior and predicting data not only for websites but also for mobile apps. Google Analytics offers cross-platform tracking, machine learning and predictive metrics, the ability to work with raw data, and so on. Google Analytics can automatically predict user behavior using machine learning technology. For example, estimate the probability of conversions that users will make in the next 7 days based on their activity on your site or mobile app over the past 28 days. Once you install Google Analytics on your site or mobile app, the counter will start tracking visitor activity and gathering data. Over time, there will be more and more statistics. To quickly report on page views, events, transactions, and other interactions, the system can apply filters (if you have them set up) and aggregation (summation, grouping). Direct import of data from Google Analytics into Google BigQuery used to be available only to users of the paid version, and now you can access the raw data, merge it with other sources, and work with it without sampling by directly linking your Google Analytics account to Google BigQuery. And you don't have to pay a single dime! Google Analytics information in Google BigQuery is stored in tables with numerous columns and rows, and the work and analysis itself happen by entering certain SQL commands that allow analysts to find interesting insights, build reports, different funnels and visualizations. There are four types of events that can be tracked in Google Analytics: 1. Automatically logged events - events that Google collects automatically after an account is created and set up (first_visit, session_start, page_view, user_engagement). 2. Recommended events - events that are already built into Google Analytics for various activities, with standard names and parameters, and which are described in the official documentation, but which you need to fine-tune for your own tasks. 3. Special events - events that you can create on your own, according to your needs. 4. Advanced statistics - additional events that Google starts tracking after you turn on this feature. These include page scroll depth, clicks on outgoing links, site search, interactions with YouTube videos, and file downloads. That is, those settings, which we previously adjusted ourselves by implementing special code on the website or using Google Tag Manager, are now available "out of the box". It is only necessary to activate the corresponding function in the webstream settings. Overall, Google Analytics comes with a staggering number of benefits packed into an intuitive, fairly straightforward user interface. It is a tool that is undoubtedly priceless for entrepreneurs, business owners and startups all over the world. Anyone can learn to use it and continue to do so for free. Completely cost-effective!

There is a relatively new feature that provides insights, which are just little facts about your site traffic in sentence format. These are handy for delivering high-level information to clients.

I have run into issues where bots or perhaps even errant JavaScript can cause false information in the data. These are extremely difficult to track down, and I often feel like I am on my own to figure it out. I'm a developer focused on building backends of websites, and I don't necessarily have time to keep up with everything Google.

I am providing insights about website traffic to my clients. I feel like basic GA installation is a minimum requirement for launching a website, so I'm not benefitting financially directly from it, but it is part of my standard procedures.

Google Analytics is a handy tool to fetch micro-level SEO traffic data. It is the most reliable tool since Google itself has developed it. And the best part is it is, and it will always be free of cost.

If the tool had an easy integration with Google Search Console so that all the keyword-level data could be easily seen on the website, then it would have been fantastic.

We check multiple measurement parameters like bounce rate, behavior flow, etc to user stand user experience. Later on we pass this finding to product team to improvise the product.

Google Analytics is so intuitive, straightforward, and easy to work with

Setting up goals can be a little cumbersome for anyone who does not have a heavy analytics background

We use Google Analytics to gather data and metrics on all of our websites and it has helped us make better decisions, faster.

The traffic insights feature - knowing which marketing tactics/platforms are garnering the most web users can be super useful for retargeting based on the given target audience's most frequently used marketing platforms when searching for the given website.

Too many tabs - it feels like I can be in a technical jungle at times due to the amount of complexity there can be - which can slow down productivity pretty significantly for reporting on various marketing insights. Even if one is experienced to the expert level of google analytics, navigation could still be improved for every type of user regardless of their level of skills tier with the software.

Having issues with Google Tag Manager Integration - Benefits I have realized from Google Analytics is a smart way to distribute earned efficacy credit for ones given marketing team.

I liked that almost real time the solution allowed to monitor the clicks on my website, which pages were visited, from which countries, and what time of the day etc...

The only disaccording point is the support, normally google, like facebook have got the monopoly, therefore they rarely support the final user when an help is needed

I used to monitor th metrics of my site, I used the metrics exported from the solution to increase the service of my website and increase the quality of the pages where the visitors passed few time

I like that this is the "one-stop" dashboard-style location to keep up to date on of all our organization's web data, such as general traffic, per page performance, click tracking, and engagement metrics. This really is THE comprehensive web engagement tracking platform, and is such a great tool to have!

This is another of those platforms that it is almost to comprehensive: there is literally so much and so much to learn at all times, it is difficult to stay up to speed on all the platform's features but always worth using!

Website backend management: Tracking engagement, metrics, insights and more!

Google Analytics is an amazing software to track website visitors from a direct source, search engine, and even from referral. Moreover, i like the google analytics goals setup part. It is easy and helps me to set up goals for my website that is very important for every business to keep tap whether it's on right track on not.

Google Analytics is also available on mobile application why i dislike it

Google Analytics helps me to create business funnels that is easy to track conversion and invest money on the right place. Moreover, google analytics is improved and shows each and every aspect of what user is doing on the website and give an idea of how to improve the performance.

Google Analytics is simply a must for managing client website traffic information. We install it immediately on every site we build, manage, or advertise for. It's the single best (if not only) option for tracking website data.

It is difficult to use unless you build up a significant amount of knowledge, learn to filter your results (remove bot traffic, etc) and perform other manual setup operations in order to get full and accurate results. I feel that much of this could be automated.

The primary way we use Google Analytics is to provide traffic numbers to our advertising clients, so that they can see how their digital ads impact their website traffic, sales, and interaction. Analytics allows us to collect all of this information and feed it into Data Studio charts.

Well there are many reasons i liked GA but soke of them are best like cohort analysis is very helpful in Google Analytics, it helps me to find out how much percent audience is returning back to my website also attribution model by google analytics is best because it helps me to decide which marketing campaign is working best.

No i seriously don't have anything to say dislike about google analytics

Google Analytics helps me to decide my marketing strategy. It also shows me which campaign is working well and where i need to work on my website. Google analytics is best tool website traffic analysis.

I love that you can track so many things and personalize how you want things tracked on your website or multiple sites. You can also find out how often pages and links are clicked on within that website

Can be confusing to use at first. There's a lot of features so you have to learn and organize how to use them before you can completely utilize analytics website

Learning audience of your website and where they are getting to your website from

Even users not well-versed in data and analytics can use this intuitively!

Ranking quantitatively masks the rich qualitative insights

Stack ranking employees and work products as based on user reviews aggregated

I like all the metrcia and recommendations provided. I have used it to track paid advertising through Google Ads. Additionally, I am consulting on SEO to improve positioning of keywords so I use it regularly.

Sometimes there is a bit too much and certain KPIs are hard to track, there is a lot of technical terms that are confusing at the time you need to access them. However, home dashboard is pretty okay.

SEO amd SEM strategy to improve website and ecommerce performance. It increase leads and generates incremental sales though targeted advertising efforts whose decision maling process is leveraged by data and value creating insights.

It helps to provide good value through gamut of quantitative data.

Dashboard looks too cluttered at times. Informative but takes time to learn

Traffic insights, organic page analysis, content management and metrics

Google Analytics is the one and only one software that I am using in my website for tracking my visitors. The best part of google analytics is their new version G4.In which they already installed event tracking that keeps me updated about where my users are clicking, when they are scrolling, and all.

No as till now in my coaching website I didn't find any cons of Google Analytics

Google Analytics with Google event tracking helps me to keep tapping on visitors that what they are doing, which page is performing well. It also helps me to create various goals that I am using in ROI.

With Google Analytics, we are able to get accurate reports about how our websites and social media platforms are performing. The accuracy of Google Analytics is the best. Moreover, the customer support of Google Analytics is incredible.

There is nothing to dislike Google Analytics. It has the best features. No dislikes when it comes to this amazing website and social media analytics platform. No cons.

This data analytics platform has been so impressive to our company. It has been offering us accurate reports about the traffic we get to our website and social media platforms.

I love Google Analytics because it's easy to use. Even for beginners, you can easily log in and track how your website is doing. You can track everything from gender and location to the keywords being used to find your page. I also love how easy it is to use. I am able to find all of the information that I need and can easily read the reports.

The main downside is the coding to add to your website. It might be tricky for first-time users to know where exactly to add it. If you have a developer, they can easily add it for you to make sure it's added correctly. There are a few times when the reports won't show a specific thing like a city or keyword which can be annoying but it overall works well.

We use Google Analytics to track where our reach is coming from in the US. We like to follow cities and states to get a better idea of where to market our services. Tracking cities has helped us to add new locations and reach new people. Google analytics also helps us to know what to write our blogs about and ensure we are picking the topics are users are most interested in reading.

The software does most of the work for you collecting data in regards to OS type, where people are going when they are on your site.

Not too much to complain about. It's straight forward and simply works

I am able to say my clients the traffic generated from ad campaigns vs organic and direct searches.

Google Analytics can be as basic or in-depth as you need it to be. The tool is excellent for SEO purposes to see what people are looking for on websites. As a small business owner, it's great to see what people are finding on your site and where they're leaving. Analytics also provides in-depth information about the users on your site, demographics like age, gender, as well as location, and interests. This information can be invaluable from a marketing standpoint. Overall, Google Analytics is an important tool in our day-to-day digital marketing tasks and allows us to best serve our clients.

To get more in-depth, it does take some learning. I took the Google Analytics course, which is free, and that helped tremendously. They are also switching over from Universal Analytics to Analytic 4, which seems a little less user-friendly. This will require more training to get in sync with it. It also takes some learning to implement this data on other Google products. They are also switching over to Analytics 4 from Universal Analytics and that will need some re-training to get used to. It presents a very different user interface.

Google Analytics helps us determine what pages users are spending time and where we are losing them. This helps with SEO purposes and allows us to best serve our clients and reach their clients. Using historical data, we can also pre-determine what trends might be coming up in different industries and help prepare our clients. Google Analytics allows great insights into website users, which allows us to plan ahead for potential problems.

I love how fast you can get the metrics for your business and I also love the training they provide to help you learn.

I dislike how intimidating it can seem at first with little experience it can be daunting ans you have to search for the training maybe a start here button would help.

I am helping to see buisness insights and how my product is doing in the long run.

I like the accuracy of the traffic analysis it provides in great detail. It gives you with precision, the geographical position of your site visitors, their languages, the device they use to visit your site and even the origin of the traffic

Nothing. I do like all that is available

I am solving analytics problems with this tool and I am very impressed with the results I get

i can know each and every part of my website , this is the best part i like in google analytics.

everytime i need to refresh page for exact detail.

Currently i am working on two projects .using google analytics, i can know everything about my website, like how many clicks per day, average time, traffic, bounce rate, site speed, an overview of my website etc...

Google Analytics is easy to access and easy to help you dive into data. There is so much data to access that you can do many different things to help your business make informed decisions

There is definitely a learning curve for GA. Some parts of it can be pretty confusing and you really have to dig to find answers to some questions.

We're able to collect data in one place and make informed business decisions based on data

I like the compilation of site/apps metrics in one plataform

The update for G4 is very difficult o change all the tags

The need for user metrics

Google Analytics, another amazing Google application, provides freelancers and businesses with a plethora of data, reports, and statistics about their websites. For instance, you may discover the number of visits to your website, the most popular geographies, and the busiest times of the day on the site. It is a very effective tool for all individuals and businesses with web pages and is involved in anything linked to social networks, online advertising, or e-marketing. The sheer breadth of reporting and data categorization choices accessible to users in Google Analytics is remarkable. With Google Analytics, you can create and amend credible reports and information that may improve the performance of individual users and organizations. The user will be able to take a variety of activities with this information, which will help the site's business grow.

Google Analytics is easy to use; Inexperienced users will need to familiarize themselves with the main menus and submenus, as well as how to extract reports and data. After that, all options will be visible, and the user will perform the existing tasks efficiently.

Prior to learning about Google Analytics, I believed that collecting data for websites was a complicated process that necessitated the use of research centers and multiple technologies, as well as the expertise of experts to manage it efficiently. Google Analytics integrates with Google advertising programs and allows me to create specialized reports while also using the data and results to develop more sustainable strategies that benefit my content.

The integration to my WordPress sites is seamless. Its wide scope of metrics is now a intricate part of my daily work and would be impossible to get the results I get without it.

It can be a little confusing for first-time users but the support Google and the community offers will make sure you won't be confused for long.

Customer acquisition and Pageviews is the most important part for us. It allows us to have a better understanding of our audience for our ads.