Google Analytics Reviews: 4.5/5 — Highly Rated

Google analytics is a great tool for website analysis and that is what our company uses it for. I am sometimes involved in reviewing website analytics and it is great in the respect that it clearly shows me how many website visitors a page has received, how many unique views, the pass through funnels and it provides insight that is easy to ascertain and to understand, even for someone who has never done this kind of thing before like me.

The only thing I would say I dislike is that it is not the easiest tool to use. Yes it can link up to your website and provide analytics but it is not very easy to go into the details behind the views and look at people's journey down the conversion funnel.

The problems being solved is an understanding of website traffic, before we were just able to see how many web visitors we got across the whole site but now we can view this across each individual page and understand what is working well for us, what is not and certainly what we should look at improving.

GA is extremely insightful and thorough. The possibilities are endless!

At first it is overwhelming. Since there are so many features and so much information it may take some time to catch on and get the hang of it.

I’ve learned what’s working and what’s not working with our campaigns. I’m able to see where we’ve dropped the ball and where we have succeeded.

I can know every analysis about my website. For example - Users, their location, views of the web links, the user browser from where they are browsing the website. Everything about your own website can be known through Google Analytics.

There is nothing to dislike about Google Analytics. If there is one, then I would say that Google may change the design / graphic design of the website of Google Analytics. Because today's design looks old.

It helps to know important factors and informations about my own website which helps me to enrich my website.

Google analytics is very accurate, doesn’t slow down my site and is free to use.

There is not much to dislike, it is the perfect suite of functionalities that i need.

I am using analytics to measure my daily website visitors and measure user interaction and engagement to better user experience on my website.

Tracking information who is on which page on my website and training live data.

Ga I'd is not working in Google web sites

I can track live data and get my site on google.

Information on traffic, the type of traffic. Basically the entire history of my website visits, interactions and conversions

The unknown metrics in analytics for certain important data points is really annoying

Traffic, type of traffic, how to improve traffic, how to improve quality of traffic

Best part is its data deepness. You can even see user age, income groups, phone brands and other demographics. And you don't have to host it in your server.

The way google process data, it really not meant for one who prefer privacy of one's users. Bad part is in exchange of analytics we at some point compromise privacy. due to privacy issue in Google analytics in early 2020 I switched to plausible analytics because I was concerned about privacy of my audience but after using it for 2-3 months I feel like the data on the analytics which I getting with plausible are not sufficient so i switched back to Google analytics.

I am using it for tracking conversions and also for analysing my audience to made personalisation in my company's Website. granular level details of your audience.

I love it's UI and different layers of data possibilities available. It's quite a holistic product but the way it is designed, one can navigate through the options easily. I like the multiple functionalities available in the tool. The different segment options and data-cuts tell the entire user journey on the website. The custom-filters and conversion goals make it easier to see the entire funnel. The best option is to integrate it directly with advertising platforms like Google Ads for optimization and using audience lists. We can also link Google Analytics with data studio to create customized visualization of data as per the business need. Attribution modeling is also one of the strong use-cases which Analytics solves easily.

There's nothing about Google Analytics which I don't like. It has been generally observed that there is a discrepancy in platform data from Google Analytics but since the platforms are totally different this fact can be digested.

The possibilities are endless with Google Analytics. It is simply an analytics and attribution platform by Google used to check the user activity on our web properties. One can know how many users are currently on the website in realtime, what is time they are spending, what other pages they are scrolling, and more. This tells a lot about the audience and also about the website. Using these insights one can take critical decisions. Google Analytics can also be an asset to the marketing initiatives. By integrating the product with marketing platforms we can add a lot of value to it.

Numerous level reports such as location, gender, search queries and also its integration with Google Ads is amazing.

It's mobile version is not that helpful.

I can review the marketing effort from each source in a detailed way such as Google ads ,organic, direct etc. This is letting me know the most profitable source for me so I can take the next steps in a well calculated way.

It's very easy to implement Google Analytics in your website, in platforms like WordPress, there are plugins that facilitate implementation for inexperienced users. With Google Analytics, marketing professionals can get valuable insights such as: Most visited products, time spent on the site, which sites brought users, whether new or recurrent users, among other information that can increase your sales Another important detail is the ease of integrating Google Analytics with other platforms such as Google Search Console and Hotjar. Besides helping in SEO tasks, it is possible to record users' behavior on your website, and identify possible problems that do not appear in Google analytics. Translated with www.DeepL.com/Translator (free version)

For companies working with a large volume of data, the free version may present some flaws in the information. In this case Analytics 360 is the best option

When I need to know which pages of my site convert more sales, use google analytics filters to identify them. It is also possible to create goals that automate some processes, for example: know how many users have browsed more than 3 pages of your site; On which page they left your site; How far did they read your article before they left? Identify which keywords and sites generated the most traffic to your site, and thus improve SEO

The best feature is real-time user tracking on the website and where the traffic is coming from i.e whether it is referral traffic or paid or direct traffic.

There are some internal settings that are not easy to use and need certain training. The user interface can be modified to make it self-explanatory.

We are making use of the monthly traffic reports and able to track the new users and bounce-rate on different blogs so that we can improve the content. Along with that, we are also able to track the goals achieved every month.

We can track many moments done by user on our website, best way to track business growth

Requires frequent change in google analytics code whenever new changes is added on Google Analytics portal

Using it to track users behaviour while they explore my website, also using it to track popular locations where my website is being used the most

Google Analytics provides advance functionality to track customer data online. We can find out easily who visits at your website and open pages using mobile or desktop. Any one can use Google analytics for their personal or official website to know website traffic. We can use google analytic mobile app or desktop website, Signup process is very easy using Gmail account and integrate with multiple Google application like Google webmaster, Google absence, Google AdWords. All ads account data can check in google analytic to know exact location and report in excel file.

Google Analytics is best tool to know the website performance and give accurate Realtime traffic reports to customers. We can easily know organic traffic, social traffic and more in google analytic.

Easily Create custom traffic report using google analytic and make business goal to archive sales target. We manage multiple customer website using google analytic. We have to check website pages session times, bounce rate and track number of new customer data by date. Integration process of google analytic is very easy. We just need to add one html code in website header part. No coding required to setup google analytic account. It mostly used for ecommerce platform to know customer interest on particular products and improve business sales.

The innovations google is going to bring in its analytics specially the launch of google analytics 4 property and cross device conversion tracking through google signals

Sampling seems very disappointing to me because it doesn't give the true picture of data when it comes to longer time span

We are using google analytics as our main tool for events tracking because these events are basically the base of our business.

Google Analytics comes in handy when we have to churn numbers on a vast scale. Each customer or potential customer interaction with the front of the Web Application can be tracked using Google Analytics. Using the app status feature we can even get track the number of times the Web Application crashed.

There is nothing to dislike about Google Analytics.

Once the Business Intelligence API is live, we can generate any report as per the requirement. This process used to take ages when it was done in-house, but ever since Google Analytics was implemented, we could get the desired reports in a matter of minutes.

Google Analytics is great since it gathers the data received for a complete team and not just an individual login. This helps us with holistic reporting and also helps the Product team make changes to services for our customers. Data can be segregated as per region or campaigns. Overall the cloud environment is quick since it does not rely on any in-house resources.

There is absolutely nothing that I dislike about google analytics

We are able to generate about each user interaction and also track live user access. This information is vital for us to improve services and products at a regional level.

Understanding website visitors behaviors

Nothing specific that I really disliked.

Digital analytics. Understanding visitor demographics and time spent

It offers a large amount of information for free, has an interface with the ability to make graphs of visits in detail, convenient statistics export, and powerful API.

Google's analytics system is difficult to use. In my experience, the complex and confusing structure scares off most beginners. At the same time, even some experienced users of the program use only a small part of the entire huge functionality and wide capabilities.

It helps us find out the ads that generate the most success, the results of our email marketing campaigns, the most effective landing pages.

Google analytics provides excellent data on website for traffic and interactions. Doesn’t get much better in my opinion.

Nothing that I dislike in this application.

Insights into user behavior on company websites.

I really like that for starters, the online trainings are so easy to understand and comprehensive in nature. Additionally, the user interface is simple and easy to navigate and creating custom reports is easy and simple. The amount of deep-diving you can do is also great in terms of reporting for organizations.

I can’t think of anything I dislike other than maybe it’s odd you have to jump into Google Data Studio to create beautiful dashboards (as opposed to it being right within the GA platform).

It is second to none for having an easy-to-use platform that has wonderful integrations with most major platforms to see our company data all in one place and easily interpret. Sharing data with others who are not as tech savvy is also easy.

Ability to monitor my web app, website or mobile application performance. Setting up is easy and adding users .

So far I really haven't found anything I am not impressed with on Google Analytics

Application performance issues and user traffic management

Creating custom goals and track your Website traffic for better understanding. Creating custom reports depending on your requirements is a plus point. You can use it on different platform environments such as websites, mobile applications Etc. Easy to set up and track everything like conversions, Behavior, Audience. Etc Comparting Bounce Rate vs. Exit Rate and give us the ability to isolate UI problems or find pages with lower engagement.

If sometimes our web traffic is high and we like to upgrade to the premium version, there’s is high price value. Lack of training tools and resources for first users. Actual data is reflected in 2-3 days which is a little late for tracking. Lack of end-user support. It's a bit hard to identify the middle part of the traffic journey.

Content Performance Analysis for the best SEO strategy. providing us great insights into our website analytics. High availability and uptime as this is the best part for Google products. Ability to integrate with other platforms for enhanced use for Google Cloud Platform.

There are many resources to help you find exactly what you need.

Using with non-google platforms can be difficult.

It helps me answer client questions and supports google ads

In depth analysis of website content and how live visitors interact with the website. What content is read and what content is skipped over.

Many sections to navigate through to get to a specific view or detailed report.

Landing page optimizations and to figure out what pages need more content to keep the time on site higher and bounce rates lower.

Google Analytics really helped us improve our product line and reporting. Features like live tracking and demographic display helped in understanding what our customers actually wanted. On the go feature was really what we wanted, where we could easily log on to a custom portal to view the information that we required. Overall I liked the features and functions.

I do not have anything negative to talk about Google analytics

Great reports and state of the art artificial intelligence is available to clean and render huge amounts of data in a few hours. We just need to click on the generate button and a clean format report gets downloaded and it is ready to be sent.

How specific the results are and how they are presented.

Can sometimes be difficult to find the metric you're looking for.

Learning more about website traffic drivers and popular content.

The low cost of entry for using Google Analytics makes it great for us to experiment with while not having to incur a high cost. We can acquire many metrics through the Google Analytics platform. We don't have to program much to install Google Analytics throughout our websites and various external web accounts. Google Analytics works with lots of external sales websites.

I think that making adjustments to our Google Analytics account so that it meets specific needs can be complicated at times. The testing platform can take some getting used to, but it can definitely pay off in the end with more refined analytics campaigns.

We're able to get detailed information about users which allow us to increase the effectiveness of our websites, marketing campaigns and other business-related activities. We can gain more insight into users' activities and needs without having to directly inquire about them. That really helps us to create a better user experience for our leads and customers.

Get the initial set up correctly with analytics, google tag manager and Google ads and life will be so much easier down the road. There are loads of features, reports, tracking that you can use to follow users journey online and marketing to them later on and with relevant content.

There is a bit of a learning curve. That is why Google offers a certification program for Google analytics and this is crucial if you truly want to implement this on your website. There are updates and changes within the software which is good but sometimes it feels like a lot you have to relearn

Tracking user behavior on websites for clients.

This is a tool which can help you track all the users that end up to your website. The holistic view that Google analytics is able to give is truly insightful.

We do not get keyword clicks data like google search console.

We track overall conversion funnel of our users using Google Analytics goal tracking feature and based on the data obtained we try to optimise for the same for conversions.

Able to pull data from different channels to analyze all forms of traffic and user journey for any given website and the search queys associated with it.

The New GA4 update makes it a little less integration-friendly with the website.

We are able to use the data tracked in this platform to make decisions and changes to marketing campaigns for the company. Also able to project trends or changes needed from historical data.