Google Analytics Reviews: 4.5/5 — Highly Rated

Informative. We use it for our clients, we use it almost everyday

The GA4 is a bit confusing to use.......

We use it looking at data trend for our new accounts. We also use it for existing clients looking at traffic, pageviews etc.

It's easy to navigate and for the most part, i can quickly find the info i'm looking for

The GA4/UA changes were tricky for my team to handle since they were used to the previous layout and where information was

Our company is able to track website growth and identify which pieces of content do the best and where there are opportunities for improvement.

I appreciate Google Analytics for its robust tracking and reporting capabilities, user-friendly interface, and the ability to gain valuable insights into website performance and user behavior.

Nothing very much to say. Its really best option for free

Google Analytics solves problems related to website performance, audience insights, conversion tracking, content optimization, traffic sources, mobile analytics, e-commerce data, and customization. It benefits businesses by improving decision-making, enhancing marketing efforts, and increasing conversions.

I love Google Analytics for its detailed insights, real-time tracking, and user-friendly interface. It's a powerful tool for both beginners and experts.

A minor drawback of Google Analytics is the initial potential for data overload due to its extensive information. However, with some familiarization, users can navigate and harness its power effectively.

Google Analytics solves the challenge of deciphering website data, offering detailed insights into audience behavior and conversion tracking. This benefits users by empowering them to make informed decisions, optimize strategies, and enhance overall online performance. Personally, it provides me with a powerful tool to understand and improve digital engagement.

Easy Conversion Tracking. Call Conversion Tracking. Sales Funnels Adwords Tracking Source of Traffic Bounce Rate

Minor Realtime Data Accuracy Issues with Keywords driving traffic on CPC.

Helped us to identify CTA Problems and Increase CRO Analyze Performance of Campaigns and helped in decision making to invest more on reliable campaigns. Spot Low Performing Keywords.

Google Analytics allows users to configure Google Analytics to track and analyze all campaign running on different platforms with easy integration. Dashboarding, Real-Time monitoring with Geo data is incrediably fantastic and well working feature in Google Analytics

We do face sometime minor issues like data discrepancy in exported reports with different levels.

It has allowed me to track and analyze user behavior, traffic sources, real-time monitoring, Geo data and much more

Dados precisos, principalmente com a mudança para o 4.0

Não gosto das integrações, acredito que possa melhorar as tags.

Está me ajudando a identificar o comportamento do usuário de forma precisa, trabalhar o funil de vendas.

Google Analytics helps me gather all of the valuable insights from my website & apps by just only one time setup, it's easy to access and friendly user interface makes working with it much and much easier. I can identify and understand my audience and their demographics clearly.

Almost each and every thing is perfect about Google Analytics from simple & interactive UI to help & support content but there should be one by one customer care help for normal users too because asking on community makes it consume more time instead of direct chat support.

Easy tracking for my websites, mobile applications and analytics which helps me in identifying my audience category, interests, age and various other demographics.

I like how Google is alwasy imporving analytics. Adding new features and give marketers more room to analyse their data

There no downsides. I beleive it's the strongest, if not the only analytics platform in the market.

Analyising data to make data-driven descisions on what is working or not working for the business

What distinguishes Google Analytics is the power of the tool, as it includes all the reports you need, from analyzing visitors to analyzing advertising currencies. and have a good support team and community

nothing it is supper anlytics code. full free and easy to use

At the heart of Google Analytics is its ability to help you track user activities on your website, such as details about landing pages, pages visited, exit pages and other important data.

I have always enjoyed using GA as I just find it simple and incredibly user friendly. I have gotten several friends to set it up on their small business websites. I have trained one close friend in how to use the data for his site from GA to better target customers for his business which he operates solely and it has allowed him to target high quality leads for his business with simple weekly reports.

Currently I cannot think of anything, GA has numerous reports and ways to breakdown information that has been useful to me especially in a professional capacity.

Device usage and tracking links have been greatly beneficial to my colleagues and friends when designing monthly budgets. GA allows for greater allocation of resources to insure a higher ROI and reduce wastage.

Google Analytics enables me to keep track of everything that's going on with my business such as how many leads I'm receiving, where my traffic is coming from, any changes and trends etc

I dislike the change from Universal Analytics to GA4 Analytics as it is very different and takes a lot of getting used to. There are a lot of unnecessary areas in Google Analytics which I don't need.

Google Analytics helps me drill down into more detailed information regarding my website. It enables me to find out more about my web users demographics, devices and behaviours. It also enables me to keep track of my marketing efforts

Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website.

The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates of the website.

The different types and number of data insights we get from GA is exceptional that too free of cost. Whole organisation can access the property and build their own custom reports of their is the best part.

Free of cost in depth visitors analysis. Handles even large scale websites. Good for remarketing Google ads campaign. Funnel visualization is awesome. Report customisation and visualization integration with looker studio is easy to setup and helps in informed decision making.

GA4 data are inaccurate and miss some events and actions triggered on the website. So, it is 4% inaccurate and 96% accurate (I believe).

I can create more engaging content and can gain insights of how users are interacting with my website and for how long. Their entry exit and all the stuffs.

The ability to monitor our restaurant's business page and website regarding daily traffic and most visited areas within the website.

I don't have any complaints, so far it's proven to be very efficient :)

My colleagues and I are able to have remote meetings while viewing Google Analytics, as we aren't able to get together often in person. Having this info available at a glance, we each then can easily focus on different aspects of it to make improvements and changes. The report snapshot and monthly email summary of our page's performance definitely helps in keeping us informed and up to date on the restaurant's online prescence and trends.

Deep datapoints, easy to use, and implement. Gives you stronger understanding of everything happening with your website, and you can convert this insight into actionable items and make improvements.

Nothing really, I'm really satisfied with the tool. Sometimes I see inconsistencies b/w traffic sources, sometimes it just says "undefined".

Better understanding of customer behaviour.

Mi vivencia con Google Analytics 360 resultó altamente positiva. La sencillez de uso y puesta en marcha de esta herramienta fueron destacables. Su empleo me ha capacitado para fortalecer mi estrategia SEO, comprender a profundidad a mis clientes y perfeccionar la navegación en mi sitio web. Lo que encuentro realmente impresionante en Google Analytics 360 es la capacidad de acceder a la evaluación y comparación de diversas métricas, lo que me proporciona información detallada sobre el rendimiento de mis campañas. Además, tengo la posibilidad de entender cómo los visitantes navegan por mi sitio, cuánto tiempo permanecen en él y, por si fuera poco, de dónde proviene mi tráfico. Estas herramientas en conjunto han sido fundamentales para segmentar mi audiencia y optimizar el rendimiento de mi página web.

Hasta el momento, esta herramienta ha resultado excepcional para mí. No encuentro ningún aspecto desfavorable en ella.

Me ayuda a mejorar el contenido de mi página, el alcance y el tráfico de la misma.

Being able to see where the most active website visitors and customers come from with google analytics has been amazing. It allows me to zero in and focus on the most valuable and profitable traffic sources to increase profits. I like also beng able to see which page people spend the most or least amount of time on, this informs all of my web development and design choices on the website .

Google analytics takes some time to process e-commerce data accurately. it requires patience.

It allows me to track conversion data and user/customer acquition for my online store. This allows me to focus on the most profiatble traffic source and increase revenue

easy to create properties and integrate with other work, good implementation in a real-time environment, good support, used many times, many features

some ga4 features may not give exact features

website traffic, bounce rate, demographics,etc

Best about this is it is a free tool and can be easily intregrated with any other tool

In reporting we can't get much details reports

We can get segmant wise report and all audience type

GA is the best tool availvale to track and analyse data, we can even track phone and email clicks, even the time user spent on each page. GA shows site data in much detailed like - user clicks to bounce rate..and its free of cost!

Using Google analytics have no downside, In some cases it slows down your side like some miliseconds.

With the help of Google Analytics...we can ensure what type of quality traffic we are getting.

It provides tons of info about how users utilize our website. I especially like the detilas that I can drill down into. It is really easy to set up and maintain. Onyl recently has there been a change so substantial that it required some disuption to my usage, but even that was resolved rather quickly.

To get the most out of it you need to tie it to Google Search Console. I can see why the products are seperated, but they go so well together that they really should combine them, imo.

Google Analytics lets us see how people get to our website, what they spend time doing on our website, and how/when we are losing people. When we tie it to marketing efforts we can easily see which initiatives are working and which ones are not.

This tool by google gives a detail analysis of the website ,also about the traffic analysis from where the traffic is coming on website, the sources, and create a detail report to analyse where to work more for better results. This great tools gives this free of cost nothing incurred which make it lucrative to use with fine details.

Their is no such dislike only some more feature of navigating can give brither insights analysis according to the new user.

The big problem which google analytics is solving is the user analysis, input which are doing in digital world on websites, marketing measures used for traffic are they are bringing the results or not that decision power is giving after analysis , this is the major benefits and resolving the problem by google analytics.As it is product from google so its trustable, analysis is also live with good support and learning process solves major problems in digital analysis.

We have been using google analytics for years and they recenelty came out with a few new features that have helped us out a ton! It is awesome to get real time tracking on how our website users are behaving, where they are from. I have been able to seemlyessly intergrate these on multiple company websites, and our leadership team uses the data monthly to shape how we use the tool.

It is a little complicated to set up, just support is always so helpful as well as our interal IT department.

They solve the mystery behind who and how eveyone is using our websites. It drives how we push sales and feature products and services.

The ease of use. We have enabled google analytics on all mobile resources clients send from our mobile app, giving them for analytics into what is happening with that resource. Has it been opened, has it been viewed if it's a video, if so how long, etc. This gives the company the ability to see what content is working and what is not working.

I don't have any downsides of Google Analytics. We have enjoyed using it all around.

We use Google Analytics for our mobile apps that we build for clients, as well as for them to review analytics on all of their content being used within the app.

As a FB Ads Co doesn't for ecommerce I don't this most useful to see how much of an effect ad campaigns are having on website traffic. I also utilise this to get a better insight into web traffic demographics and to see what the best sellers are on the site.

Can be a bit of a learning curve. It's not greatly user friendly to a beginner.

Data analysis to scale ad campaigns up.

Google Analytics is a very very detailed tool. Shows your visitors on the website in real-time, along with this we can also track web pages and locations of the real-time traffic. Basically, most people use this tool for checking the visitors on the website by various mediums (like Direct traffic, organic traffic, email traffic, referral traffic, social traffic). But this can also be used to track your landing page's performance. Which pages are converting and which are not. You can check the bounce rate and session duration for the content you have written and can get insights like whether your content is engaging the people or not. Along with this, this tool also provides us the details like demographics, geographical locations, the behavior of the visitors, what device, browser, and network are being used by the visitors, so that we can optimize our websites accordingly. You can interconnect Google analytics and Google ads and the traffic and conversions from Ads can be tracking in Google Analytics. Under the behavior tab, we can track the performance of our content, can check our website speed and also allows us to create experiments. For tracking the conversions on our website, we need to set up the conversion tracking, for this, we have to place the code in our coding part. Also, we can use UTM parameters in the hyperlinks we are creating, and if that link gets any traffic, it will be reflected in our Analytics tool under source/medium. Google Analytics also allows us to create our own dashboard, as per our requirements, and track the performance accordingly. If we want to filter data from any source or IP, for that e can use filters and exclude that IP in our views.

These days there is a glitch in analytics, the total count of users column sometimes doesn't match when we count that number personally. And also, when we add Google Analytics tracking code, it slows down the speed of the website and impacts the metrics of core web vitals. Apart from that, there is nothing that I dislike about Google Analytics.

I am a digital marketer and I am solving all problems related to this field with Google Analytics. Like checking the performance of service pages and blogs. Checking conversions, checking which pages are converting from which countries. Checking the queries. Tracking organic traffic either is improving or not. Checking which devices are converting the most, to optimize accordingly. And many more.

Google Analytics is the best platform to get a detailed analytics of the website and applications visitors or users. Google Analytics is the most popular platform to which providing a very good features at free of cost. Iam using Google Analytics from last 5years iam happy to say none of the similar platform can replace Google Analytics. Google Analytics is the easy to Implementation and very easy to use platform, and its providing real time geographical report tracking its very use full for my company. Google Analytics is having a very good customer support and iam using google analytics on daily basis to track the real time users report. Atleast 3days a week i use it for tracking Google Analytics is very easy to Integration in the website and application we just need to copy past the meta tag in the header section and verified with google analytics. Thank you

Google Analytics is the best platform available in the market in my 5years of expireance i did not for any better alternative for Google Analytics.

Google Analytics is very use full for me on the realtime tracking and improving my bussiness in real time.

The ability to keep up in real time with our website traffic, most specifcally referral traffic and where our website viewers came from. Targeting our audience members became much easier once we instituted GA.

The delay to get our data from the previous day's worth of traffic (~11 am ET the next day) -- but the reports generated were still great.

Targeting our audience for marketing content, not just emails but direct sales, proved much easier to solve than ever before once we could use GA.

This is a powerful tool for mobile apps. User interface is easy to use. Updated UI and customization of dashboard is pretty nice. Seamless integration of other Google products and also some third party products to get some optimized user properties. As we get customized data, we use it in our regular production standups. Default implementation of GA gives our Analytics team the patterns of users using of app, characteristics, demographies etc. Overall we as a company the frequency of using the GA is regular.

Though it is a powerhouse it has limitation while getting real-time data. It's bit tricky for the new users. GA collects user data so it might be risky for privacy policy.

It majorly gives us the details of the user behaviour, characterstics pattern, what actions user is taking while using the app etc. We get some customized reports, conversion rate, traffic etc to make us able to take data-driven decisions.