Google Analytics Reviews: 4.5/5 — Highly Rated

1. First of all, this is an entirely free service from Google. 2. Easy to set up for application on any platform like web, android, and ios. 3. Support various industries and can tailor the analytics based on the industry. 4. Real-time monitoring of users on the application and the dashboard is quite spectacular. 5. Easy to use reports, and they are configurable as per need. 6. Easy to view and understand graphs and charts for the application. 7. Automated insights tailored by AI to understand and visualize data for usage of the application. 8. Page-wise view count, country-wise users, events on the app, user activity by week are vital reports in the analytics service. 9. Easy to integrate with existing and new applications. You should be up and running in no time if you choose to go with google analytics. 10. Easy monetization features like e-commerce purchase, in-app purchase, ads, etc. 11. Engagement features deeply demonstrates the users'āctivity on each page/screen. 12. Somebody can view Analytics data by selecting desired period quickly and even compare the data. 13. Integration steps are well documented.

Well, there is nothing much to dislike as this is the best tool available in the market and of course free of cost. But few points which you should keep in mind. 1. First-time analytics users may find it challenging to navigate and view reports related to their application. 2. Setting up analytics for multiple applications from a single account is a bit difficult, but once you navigate inside the admin section it's fairly understandable.

1. We were able to track users are coming from different demographics and understand their behavior on the application. 2. We can implement internationalization and localization once we understand where most users are coming from. 3. Easily provide reports to our management and discuss further how we can improve the service we provide. 4. Real-time data helped us to track down users' interactions once we push updates to our website and app. 5. We were able to track down the statistics of our e-commerce platform from the analytics easily.

They make it easy to set up; they make it easy to track everything, making it easy to learn.

You do have to spend some time learning the software and learning to get around it.

Tracking traffic campaigns! Knowing where your traffic is coming from. It's great

I love the information and ability to target market based on trial and Error

I don't dislike anything. I love it all

I am cutting out wasted marketing thats is wasting money.

There are tons of features that google analytics provides the things I like are Traffic Reporting, E-commerce tracking, Landing Pages and Dashboards, Audience behavior like bounce rates reports, Demographics, and devices used, and Visualizations of flows

there isn't much that I saw is missing in google analytics, but from what I hear and understand there are some limitations on the accuracy of traffic and checking the uniqueness of userIDs, not showing the data sources but however, this is the gold standard for analytics tools

Realizing the traffic of the website using it in integration with low code platform Mendix checking the bounce rate of some pages and enhancing them

I'm a Product designer and strategist and most of the time I use google analytics for tracking the information of our users and how they are using the product. In the below points I'll mention some of the most useful points: - It is flawless when it comes to checking the data of users who use which device ( mobile or desktop). - What kinda content is performing best on the website/dashboard. - Very useful for quantitative analysis for market, user, and trend data.

I'm not sure it is just about me or it happens with other people as well, but sometimes I want to see some more interactive graphs having some animations. I often realize that the team feels a little boring while working on GA because they cannot stay focused for too long In the high-level data consisting meetings.

With the help of GA, I'm solving multiple problems for my company. - It helps me to improve the UX of my website - Often times I find it very useful to take direct screenshots to use in the presentation for design thinking activities. It saves a lot of time and provides us on-point information on which most people can rely.

Dashboards and how easy it is to track goals.

It's very gimmicky and hard to follow sometimes.

Trying to to find why some users convert in certain actions and why some don't.

The real-time feature, allows me to see what is happing on my site all the time.

Some of the options are confusing to follow to get the information I am seeking.

It helps me to decide when to post to Social Media, what post to update, and how to tailor my advertising.

I'm new to E-commerce selling and everything seemed overwhelming. I wanted to track and analyze things, so I used Google analytics. It was very simple to use and install and to learn the software. It is very informative and collects the data I need and displays everything in a simple way even I can understand! Haha! Another google win!

Honestly, there isn't anything I dislike about the program. So I can't give you a answer here.

I wanted to track my website traffic as well as missed orders, improve my shopping cart experience as well as find out who my best customers are!

The platform is easy to use and still manages to be extremely robust. Most accurate information because it's coming from the most robust search platform in the world.

There's not much to dislike about Google Analytics, but you do have to spend a lot of time in the beginning to get it set up.

GA makes it easy to find the holes and errors in your webpages. It is amazing for a/b testing and digital analytics

Conversion is the best way of understanding the value of each and every visitor of the website who undergo a certain marketing funnel of our business. I can't stay without saying thanks to Google. It's FREE.

Setting up Dashboard for a particular event is very complex and there's no proper training beginners available out there with respect quick and easy explanation.

We are using Google Analytics to understand what's wrong in our website or content, through Google Analytics we are able update the website according to visitors needs.

It is the best way to analyze the website traffic, in terms of charts and other measuring criteria it does really help in analyzing the data more deeply. Mutliple widgets , dashboards, charts and filtering are really good features.

It does not filter out the traffic from spam bots, guide is missing so it makes learning it slow.

My organizations product is a web app, on which our team is working, we try to analyze its web traffic using google analytics, and it really helps in determining the users streamline flow on website.

It's a free service provided by Google that gives you so many insights into understanding the marketing channels that drive your business. You can check stats by date, device, a particular marketing campaign and so much more. You can see where your marketing efforts are working and where they might need improvement. Analytics works in tandem with Google Ads and Search Console. By using all three together, you can get a robust idea of queries that people are using to find your site, how well your ads are working, keyword ideas, and even site performance issues. Inside the analytics interface, you can, at a glance, see where people are going on your site. You can see what pages are the most-trafficked. Furthermore, if you're an ecommerce website, you can see where your customers are coming from - ie Facebook or from an email marketing campaign and how often they conver from those campaigns. I would recommend that everyone who has a website take the time to learn more about Google Analytics. It will allow you to make marketing decisions based on what's working and hard data.

There is a learning curve. You can get around the interface without knowing everything, but after taking an analytics certification course, I became a power user and understood much better how to get Analytics to work for me. Before I knew more about Analytics, I didn't know just how powerful it was. However, you have to take the time to learn it beyond just the basics to really get the most out of it.

When we have sales on our website, upticks in traffic, we can easily see what is happening and where it's coming from. This helps understand what marketing channels are most effective.

Google Analytics is one of the free tools provided by Google to help you measure website traffic, It is easy to install and relatively easy to use. Many of the metrics you want to observe are already accessible and Google makes it easy to automate reporting this data via email. The more you use it the more you realize the amount of data available to you to help you improve your organic search results as well as track your other marketing efforts for driving prospects to the correct pages on your website.

The upgrade to GA 4 has taken some getting used to, but once you spend some time with it, you recognize the power available at your fingertips. And there are a number of training videos available on YouTube.

We use Google Analytics to help identify problems with the website (like page load speeds) that affect search results and to track and measure marketing efforts in generating sales leads.

This platform is simple and user friendly but offers such data collection, tracking, and analytics.

While simple to set up, it can be easy to incorrectly input the tracking codes on your sites.

Tracking website traffic, user behavior metrics, and lead generation

It is one of the most experienced pages in visualizing the data of our web pages only by placing a simple code that Google Analytics gives us to edit our page header and it can analyze each visit and multimedia reproductions on our site and that each user is attached to the data with a lot of data in a global way, that is, it does not give many personal details of the visitors, except for demographic area, time, duration of the visit, gender, and other things.

What I like the least is the way the viewing rate is calculated in real time because it seems to me that it deviates a bit from reality and this is something that affects me with respect to my data and my analysis to take a good content directed to the right people, without this it is not possible to do it efficiently. Also the technical support could not give me an answer to my last problem.

When you create a web page you need many details for it to be successful in some way, and this tool provided by Google is one of the best because without it we cannot see who sees us and what response the public is having, if they entertain or they just don't like it. And it has helped me a lot in previous projects to measure the success and visualization of such a page.

Ease of use - I find Google analytics easy to use for accessing key metrics around how people interact with our website, and mobile app. Ease of access - I like the ability to access Google analytics from the comfort of my smartphone browser, without necessarily using a computer. Integrations - Google analytics integrates with multiple 3rd party software programs such as fastbase , hubspot etc . These integrations allows us to better use the metrics ,which Google analytics provides me and my team mates.

The only dislike I can think of at the moment, is the fact that the presence of Google analytics code on our website, does affect website load time by a few seconds.

Google Analytics solves the problem of having to maintain multiple software tools, to track how our users interacts with our website and mobile applications . It does this by providing us with everything we need from a web analytics service.

Google analytics tool is easy to use and leverages a drag and drop functionality to get insights about our website. Further, I can create profiles for my team members managing different aspects of content creation and website management. The tool enables us to view website visitors, ages, regions and run ad campaigns to understand our performance and enhance our presence in key markets.

Google Analytics should provide more granularity to understand customer preferences better. Also, need more visibility around pricing and Google Adwords.

Google Analytics helps me understand my customer preferences and supports me regarding the sales funnel and how to improve sales conversions. With Google Analytics, my team and I are able to view audience reports, advertising reports, and conversion reports. This provides me the ability to understand and take fact-based decisions to improve the content on my website and run marketing campaigns.

The UI of the software is clean easy to understand and you can analyze trafic data based on user/traffic behaviours like their demographics, age, gender etc.

Did not found anything to dislike. the web has everything to cater your analytics need

I typicaly ran a advertisement program based on the traffic behaviour. Campaign require a user behavioural data that helps to make it successful. Overall great Experience with Google Analytics

simple interface, free for general use, most reliable tool for analytic in the world

as of now, I don't have any issue with this. it is a free tool for general purposes, in the future, it should remain the same.

analysis of traffic for my websites and blogs.

Google Analytics is an all-in-one integrated analytics platform that provides great detail about your website(s) visitors.

I dislike the fact that Google Data Studio is not integrated with Google Analytics. However, Data Studio does allow to connect easily for dashboard creation, which is way cool. I've created some great dashboards in Data Studio that pull in data from Google Analytics.

I can easily identify user demographics, which allows my marketing team to better adapt content strategies that will connect with our users. This also allows for a more personalized marketing approach without the creepy factor.

I like the automated updates they send and how detailed they are in the analytics part of it. You can easily tell if a post or a change in the way we've been marketing has been driving more traffic to our website.

I really haven't experienced any! It's great!

I've realized from a marketing standpoint, you can see when something works by the traffic driven to the website. Also, we post blogs frequently on our website and it is a good tool to see which ones people are reading and the format of those blogs as well, which we see has an effect on the numbers of views.

I like that google allows me to make educated decisions about websites based on facts and analytics.

It can be kind of confusing your first few times inside the platform. Also google support is definitely not the best.

We are allowing our customers to really be able to see and document growth over time to know that our service works.

I like that Google keeps improving the product. I like that it integrates seamlessly with my websites without very much coding work. It gives me all the data our online shops need to make decisions quickly.

I dislike the speed issues that the code can cause on your site. You have to defer the loading of the script. Other than that, there are no more complaints.

I am learning more information about what to do to help our websites perform better. We can track critical KPI's like conversions and actions users are taking on our sites. It helps us learn where they came from and if our meta descriptions are correct among many other data points. You are blind without it.

By using Google Analytics I can see the overall picture of the website I configure. It will give me various statistical data to improve things related to search engine optimization and add important website metadata to attract more visitors to the client site. Not only that it will show me all the areas/pages that I need to fix. Managing multiple sites in one account also easy & analyze web traffic by device type, browsers to fix issues, identify most used geo locations, peek web traffic time during a single day, site rankings, and much more. It will give much more important statistical data for the marketing team to predict business outcomes in the future, but as a developer, I only need a few. mostly SEO-related stuff and tech-related stuff like identify browsers, operating systems, fix mobile site load times, etc. Google also ships cross-platform mobile apps to check data while on the go. Software is the most advanced one in the market and it's free to use. Google also constantly keeps adding new features and improving the tool.

Nothing much to say but there are some areas where you need a bit of a learning curve such areas as Tag manager. Could offer more ways to customize the dashboard.

Find out the best time during the day to perform new site deployments by analyzing lowset web traffic time and SEO-related issues & apply code fixes to the client sites. Improve site UX by analyzing heatmaps.

I appreciate the ability to custom search dates and to be able to analyze site data from multiple websites. Great product, thank you!

n/a - I would love, however, if there would be a prompt to set up searches and profiles permanently according to key specifications.

Learning how our websites are progressing and building week after week and month after month.

Google Analytics is the industry-standard tool to understand website dynamics. It provides key website metrics such as the number of visitors, bounce rate, average page views per session, session duration, average time on page, top traffic source, device source, interaction per visit, and exit pages, etc. It also provides various reports such as audience reports, acquisition reports, and behaviors reports. These metrics are key in understanding whether your website is meeting the needs of your business. The insights provided by Google Analytics can be converted into actionable knowledge for improving the user experience on websites. Setting up Google Analytics is an easy process. You can use a normal Gmail account. You can add up to 100 Google Analytics accounts under one Gmail account. and you can add up to 50 websites under one Google Analytics account.

Google Analytics is a complex tool. Its dashboard is filled with lots of settings and features. One needs to spend a lot of time to understand the Google Analytics language. Another negative of Google Analytics is the price of its premium version.

Our website's content relevancy, SEO, Website design, etc are very important for us. Google Analytics provides us actionable intelligence to make various business decisions.

The graphs are all predetermined which makes it easy for user to adapt to the visuals and derive useful insights. The dashboard can be customized with your own choice of graphs.

Limited application when it comes to using it on an application. Defining your own events is also very limited which is better in other software like Gainsight, Mixpanel, and Airship.

I've used Google Analytics on my businesses' website and landing pages created using WordPress, Wix, and Clickfunnel mostly. Usually, I refer to acquisition reports, consumer behavior and journey, and Goals that I set for various desirable actions.

I love the fact that you are able to see real time users or visitors on your website, their location, the page that they are on, the browser that they are using, or if they are using a computer or a smartphone to browse your website, and many more things. With the information that you can gather on Google Analytics then you can use it to the best of your ability to better target your website visitors and understand how they browse your website and help you to adjust so make your website better for them.

There isn't anything to really dislike about Google Analytics. They have made the website so perfect and easy to handle.

The ease of installing it on my website and tracking my data. I also use the mobile app to track stats and also I have a live dashboard in the admin control panel of my website.

I have been a GA user since 2006 and trust the analytics and capabilities. I love the cost of UA, of course, and the amount of customization that you can perform to make the data your own. Anyone can use this tool at a very high level, or you can get very micro with it as well. They offer many integrations and other tools with direct APIs like Google Data Studios and Google Ads.

There is give and take in any tool you look at. With Google Analytics, I wish it had the ability to show the IP addresses and a user map. This is contrary to Google's Goal of keeping data anonymous, though. I also wish they would correct and deepen their connection with PowerBI. That integration is one of the worst I have worked with.

Customer Journey and attribution are complex challenges to solve in the Automotive Industry. With proper set-up, you can gain real insight into the behavior of the consumer as well as appropriately credit the source that sent the customer to the site.

It tells accurate status of website which helps to forward.

Actual traffic and how much time a user stayed on your site are best interests of google analytics.

Knowing best about business lead us to choose the right way .