Google Analytics Reviews: 4.5/5 — Highly Rated

The graphs are helpful, eliminating the need to do repeat actions everyday.

UI is a bit too minimalistic, documentation is not helpful

We use Google Analytics to visualize our data better

It's a good product, easy to configure and easy to use. But it's to much complicate understand the analytics data

it's very complicate understand the analytics data. The graphs aren't the best and to much complicate

User stories, user interaction with the app

it has pretty clear statistics, detailed.

it is a little complex and difficult to understand at first

trying to figure out when to post or what to post to get most likes

I like that i get such a wide range of statistics.

I really dislike the functionality. Its really unclear/hard work!

I can study how my website is doing.

This application is very easy to setup and get integrated to your website. It offers an excellent window into some basic breakdowns of statistics about who is visiting your site, how often, etc.

Though there is a lot of great information, there are more robust applications like MixPanel that allow you to dig deeper into the data you are gathering and measure very specific things that you are interested in.

Not provided

The vast amount of data you can pull in it

How difficult the transition was and now how completely innaccurate our data is now

Digging more into the demographic data

Nice looking UI. GA 4 kept most of the look-and-feel of its previous version which is a good thing.

Almost all of the super popular, easy-to-use, out-of-the-box reports now have to be manually created. Luckily there is other analytics software that still does the trick. The rows aren't even clickable any more so the default views don't dive in to other views, and that is so sad.

With manual reports created, the company can see how overall traffic is doing, conversion funnel success rates, etc.

i think the potential of knowing how to use it and implement in your business is vital. But way too hard to understand and navigate, highly complex platform and confusing

Its extremely complicated and not user friendly at all. It takes a very knowledgable and skilled person to be able to navigate this platform and understand the tools, the terminology used. There is also no real useful support to understand how to use this google analytics. The resources available dont do a good job to explain everything. Unless youre very skilled in websites and marketing, it will be hard to use as a business owner who wants to use it yourself.

Knowing where visitors to my website are coming from. I can see site activity and how many people are viewing my site, what pages they go to, where the majority of visitors spend their time.

The price, we’re only using the free product

The sampling done by Google makes data mining impossible

High level understanding on website traffic

The breadth of data you can mine from Analytics has got to be unparalleled.

It is very difficult to navigate, and learning it takes a long time (plus constant updates and changes). We basically need to outsource this. I would prefer an simpler program that gave the basics and was easy to navigate/learn

Customer tracking, website engagement

that it comes with the ad package, trying to implement is difficult.

no support or guidance. Cannot get support from Google.

website realization, how to market better to our visitors

I like the platform which was easy to use.

The approval time and issues with ads were very high. It took us over 3 attempts to get the results we need and the budget it put us at was very high.

Advertising our products and clients that we sell or serve.

I like that everything is easy to read, and understand.

I do not like that there are so many steps to set up.

We are using to place ads.

User friendly and of course the familiar interface of google translates to this service.

The fact that it is Google, they do not necessarily offer something different as other platforms that seem to have a slighter edge on service.

To know where traffic to out platform is coming from and other basic insights on users.

I do not have many good things to say here. At least the UTM codes are easy to generate.

What is a session? Its a completely made up term that is not consistent with any other metrics. GA does not play well with programmatic, tracking is a nightmare and the reporting is hard to read.

We've been able (i guess) to track clicks on ads, but not consistently or easily.

Easy to use, easy to teach, easy to go tru.

The software is not that friendly, sometimes crashes.

Poblation data. Consumer data

i like that there is a lot of potential for understanding the digital potential of our business

finding it hard to learn all of the vernacular and options

we are learning about our web traffic

Easy to use, accessible from anywhere and can share with my team

Gets complicated to interpret and also complex for team members with no prior analytical skill, the level of understanding is not elementary level, mid level rather

Easy charting and graphing pattern

I like that I can quick access real time information about our website and specific pages.

It can be VERY hard to decipher what I am seeing. You really need your web programming team to be fully invested and to help you deep dive into some of the metrics.

We are able to see which web pages have the most traffic, what elements on our pages have the most clicks, if our emails are driving traffic where we expect it to go and more. There are many benefits to Google Analytics, you just need a dashboard of some sort to make it easily digestable.

Overall information's provided by analytics regarding geographic, behavior and bounce rate and others which are directly or indirectly relevant to website.

It have bit complicated user interface so difficult for new user to find what they looking for.

E-Commerce, Web statics, deep analysis of users action and behaviors.

It's free and it's got the Google name attached to it. If you only need the basics of how many visitors you have coming to your site and how long they stayed there, you will enjoy this.

For the most part, all analytics platforms are able to collect the same information. It's the ease of use and how they use that information is what sets them apart. Google Analytics is no different. It's a solid solution however you really have to work hard to master it. They have certification classes for it. IMO, it shouldn't be that hard and because it is, while just about everyone uses it, very few really USE it. Extracting useful information from Google Analytics isn't easy so most people just wind up looking at the data that is really more of an indicator than something you can actually make use of. People talk about number of sessions, pages per session and average time on page like they mean something. They really don't. Google Analytics can track conversions, sort of, if it's integrated with other platforms. Cost to conversion and cost to acquisition is really what people want to see and it doesn't do that well on its own unless you are a real pro. For that reason, there are lots of other, much better alternatives out there. Remember, if it's free then you are the product and that's exactly what Google has done here. They take your data and everyone else's and make sense out of it.

If really know how to use it you can do some pretty decent things on the surface. If your entire business is online only your results will be better.

it's free and is well integrated with products in the google family

other common use cases are hidden in 'explore 'feature

It basically acts as a data warehouse. I don't use it as much when it was universal analytics

custom demo reporting for our clients is pretty good

G4 capabilities do not allow for insights

custom report generation

'Pages' allows me to see how pages are performing on my website and where traffic is coming from

The look and feel of it needs to change to make it more user-friendly. There's a lot to be said for design aesthetics but also it's not so easy to understand.

Mostly just using the pages tool at the moment. Trying to learn more day-by-day but it can be a difficult platform for the non-expert

You can glean a lot of valuable information about visitors, sessions, and visitor behavior. The drilldowns into individual pages in your application or site and the device/browser information is invaluable for us. For general trends in traffic, revenue, etc it's a good data source.

It requires a lot of setup and manual work to get what you really need. The UI is hideous, and we run into problems often with GA not tracking things correctly. It has pretty substantial limitations for ecommerce tracking and often isn't close to accurate for conversion rate, number of orders, or revenue.

Helps us track how many users actually interact with specific modules in our admin control panel, so we can figure out which features to improve or deprecate.

has everything i need at the tip of my fingers

i cant get a hold of support fast enough

seeing who we are reaching benefits on how to change the ad due to who is seeing the ad on what device etc

I like being able to pick specific marketing tools that we use in conjunction with our adwords and create a report from that.

It can be very hard to understand. I do not find the dashboard to be very user friendly.

Our Board of Directors requires analytics when viewing the ads and how they reach the public. Google Analytics makes these reports possible to fetch relatively quick with the specific dates we need to see.

I like that I can see what is trending to bring people to my webpage and words that they use.

It can be very technical. I have been using it on and off for the past 3 years and have not learned how to use it. It was required for my position as a contractor with a journalist and to see the trends of web searches and how to improve my page visits.

It has helped me pick better terms for my articles. It made me very aware of words that I use and what I should avoid using.

I like the fact that there is this system to keep track of website analytics, how your website is ranking in Google searches and measures statistical data.

It is very confusing to me to navigate. I manage a freelance PR business and am not tech savvy. But friends of mine who manage businesses and who are tech savvy have the same opinion. There is almost TOO MUCH information, and it becomes overwhelming to understand.

I am trying to determine where my website is ranking on Google and the demographics of who is viewing my site. I have been able to determine demographics information, but that is about it. If I had a few hours in a day to dedicate solely to navigating Google Analytics, I'm sure I could figure it out. But I don't, so I'm sure I'm not keeping up with it as often as I should.

Real-time data about site visitors. Google Analytics is free.

It's hard to get what you want. You need to read numerous articles and watch countless videos to find what you need. It should be "install-and-use," but instead, it's "configure 1000 settings and get something you don't want."

To improve my website and manage marketing activity