Google Analytics Reviews: 4.5/5 — Highly Rated

Data Analysis Traffic Analysis via a different channel Content Analysis in terms of page views Conversion Analysis

Not set data is not defined in the tool needed to improve this parameter. Sometimes tracking issues are there related to real-time users visiting the websites.

Creating reports and custom dashboard Conversion and event setup Based on data you can create the strategy

It is very easy to use. Everyone can use it without any difficulty. It's performance graphs are nice. Link stats on a website is most significant aspects. It is the best way to know the real time traffic source in Google analytics.

It needs a large number of manual adjustments. It is not ideal for marketing reports. Otherwise it best tool for analysing website traffic to improve our quality traffic on our site.

It solve my all problems related to checking and analysing other site traffic to improve my site seo, quality content and informative content to my audience. I can localised my post according to place.

An exceptional platform for website and mobile app analytics. And its details reporting gives more options to optimize your applications. Also great for report visualization

Sometimes faces difficulties when multiple sites configure and assign to my campaign manager. Other than it's fine.

I used my website visitor access and active user tracking and site performance maintenance. Also, it's gives realtime user monitoring options.

I found it very helpful while analysing website data. This tools helps me in understanding user's behaviour in detail. We can easily generate report and visualise data. We can easily set and track goals of website. Can easily check the things like traffic source, bounce rate, sessions and many more.

As of now there is nothing to dislike about this tool

Easy to understand user's behaviour. Can set the goals for website and create separate view to track particular data. Can easily build your next strategy plan with the help of google analytics data. This tool even shows the real time data.

It has been so helpful to use, and a great tool for others to understand our customers on what they like and don't like tool. It also shows the trafficking on the website.

It would be more helpful to get a better walk through of how to work on certain things.

I have realized several benefits while using it! I am hoping to continue problem solving for the customers

I really like that I can see the full report of my website visitors using Google Analytics. Even I can see the conversions and events that have been done by the customers on my website products.

I always analyze the demographics report of my website without any issues or problems. So if you ask about my experience, I never faced any technical issues. So for me, Google Analytics is perfect.

I am using Google Analytics to track the traffic of my all websites. I am working with some eCommerce clients so I am also using this platform for the analytics of their products.

The data to evaluate the strategy for the brands

Its just shows data need a bit of inference

Creating strategy to understand the user journey on our brands website. The data is good to draw a strategy

Analytics is simple to use but also offers a very robust set of functionalities. You can see any detail about traffic entering your website, setup reporting and so much more.

The basic tracking is easy to follow and intuitive. However, the advanced tracking of traffic, goals, triggers and user-specific setup can be complex.Give yourself some time to adjust to all the Analytics offers.

What pages are of most interest to my customers? Where do they go once they get to our website? What time of day is the best time to man our live chat? Where in the world is our traffic coming from? Analytics has answered all these questions.

Google analytics helps me and my team track trends in traffic to our website and landing pages. It gives us deeper dive in to the behaviors of our target market and has allowed us to make pivot and make changes to better serve our customers

I feel like some complexity in implementing custom metrics and exports could be improved. Almost too robust of an interface that can be challenging for new users

I use google analytics to know where my customers are viewing my websites and what products are they viewing most. It also helps me to understand user behavior.

I like the amount of data that I can find all in one place with Google Analytics. There's so much right there at your fingertips, and you can use it for multiple sites at the same time!

There's not really too much to dislike. I think everything works really well. There are times I wish I could combine SEO tools like SemRush into the platform, but it's still great.

We utilize the platform to gain insight into our audiences, to analyze traffic, and to monitor the pages getting the most attention. It's helped us solve issues internally.

I absolutely love the accuracy of the metrics within Google Analytics. As we first started our digital media promotional campaign, we could track how many customers were coming from each referral channel. Best of all, we could identify how much time, each user was spending on the website, in real-time, including the number of pages that they previously visited and the exit points.

It's not a dislike, but it would be interesting to have a lite version of Google Analytics as the non-IT users can sometimes can get overwhelmed with the numerous features available within the main dashboard.

Google Analytics results helped in optimizing the promotional campaigns, see which ads were actually converting and which one needed to be improved. It also provided reports for our teams about the global number of visits, be it direct or from social media channels.

It's easy to install and even with minimal knowledge of the platform, you can gain meaningful insights from your web traffic and start implementing meaningful changes to your web properties.

Very complex. It's very much like MS Excel, in the sense that it is a very powerful tool, but you really do need to have experience and specialized knowledge of how to use GA in order to get the most our of it.

Measuring web traffic, of course. And analyzing user behavior to find out what drives our consumers, what works and doesn't work in terms of messaging and imagery, improve overall user experience, SEO and increase sales.

I use many Google products, and the convenience of connecting them all into the Analytics tool is beneficial. It saves a lot of time when thinking about data funnels.

It's has a lot of functionality out of the box, but it's still behind in mobile attribution, especially with apps. It also isn't the most streamlined tool, as its insights are pretty rudimentary.

We use it to track all of our website traffic, the origin of the traffic, and whether or not our UTMs are firing correctly. It's excellent for tracking UTMs, especially when combined with Google's UTM builder.

I like that you'd be able to see everything from when the client clicked your ad until the end of the conversion. You will also be able to identify from which agency or ad network the conversion came.

It was very difficult to navigate at first especially if you don't really have proper background but with a little play around and reading, you'd be able to figure out how.

We see clicks and conversions from ad networks that we use that Google Analytics do not register as traffic or as a valid conversion and that is something that we question the ad networks that we are using.

Google analytics provide almost everything that you need to know about the customer's journey on your website. You will also see the bounce rates which will help you think and use other strategies.

I dislike that it was confusing and not easy to teach to other people who are new to this tool and that sometimes the conversions actually come from us testing the landing pages.

We are using a different conversion tracking tool but we also ask for the client's google analytics access so we can compare and make sure that what we are reporting is correct.

I like that Google analytics has so much data it can get on the customers you have and that you know exactly where they come from how they got there and where they went on your site. Being able to integrate with Google Ads is nice as you can know exactly when someone bought a product by setting up a goal.

Sometimes there is an overwhelming amount of information that you can get. I don't even understand it all so I probably use only 20% of what I could be using don't know if the help is the best.

The main problem google analytics solves is who my customers are and how many of them come to the site. The benefit I liked was actually knowing how well my social media posts are doing by how many people come to my site from social media sites.

Google Analytics helps our company focus on what areas need improvement with our online presence.

Sometimes the information appears to be reversed.

How to increase our online presence and make our firm more marketable.

Tracking, channel tagging, real time traffic accuracy

Event integration and Slow loading speed of some dashboards

Attribution of the paid channel traffic, audience insights

The level of insight provided is unmatched and allows us as marketers to see the impact of our efforts.

It can, at times, be overwhelming. For new users, they typically need to rely on simple KPIs until they're comfortable within the full program.

Able to see what mediums are performing best and the impact of specific marketing initiatives

First and foremost, GA is free. That means you can know and customize everything you need for your business... events, traffic, conversions, eCommerce. It's simple to use, and now that they are pushing everyone to use GA4, a lot of things to do internally work even better.

Even when they provide some training, there are a lot of nuances you need to get used to when using them. That means you have to use it... but when doing it the wrong way, you can end up tracking incorrectly... therefore, making the wrong decisions. So take some in-depth training so you can feel confident using it.

I can track every single touchpoint inside the customer journey. From page views, to which pages they have seen, where they clicked and where they went... it allows me to make data-driven decisions.

It's real-time data and also user interface which is very smooth and light for beginners to easily understand.

Its start lagging sometime although its very smooth but some time it's lagging and it's wrong for new ones.

Real time audience identification, user database from where they see etc etc

It tracks the live customers engagements on the website. Easy to identify customer location, where they are from. helpful to get traffic to my website.

It slightly delays to real-time list of customers.

Traffic Engagements and finding out customer site looking current page. Then helpful to find out brokenlinks.

I like Google Analytics because it allows me to track various metrics about my website traffic. I can use this information to build out my webpages and optimize them for the user's experience

Google Analytics is not the most user friendly! You need to have an analytics background in order to understand anything and to get started, you will most likely need to take a course on another site

I am solving the problem of having no insight as to who is visiting my website. I have realized the benefit that I can not only see how many users are coming, but what they are doing on the site

I love how I am able to see how all of my blog content is doing, this allows me to focus on which topics are most interesting to my auidiance.

I have been using google analytics for over a decade and have not run into any issues.

I am discovering which content my audience likes and what I need to focus on.

A complete tool to know exactly what's going on in your business. Once everything is setup and all your goals and conversions are set up you will have a sturdy and reliable tool to know all your insights in one tool.

The learning curve is quite steep. Google Analytics is a huge software, pretty complete, but it comes with its dose of confusion. At first I recommend to go gradually and learn little by little with the help of a blog or some Youtube videos to help you find your way and setup everything.

I'm able to know exactly how people interact with my website, what page they visit, how much time they spend on my website, on what page they leave. That way I know if there are some leaks on my website and I can fix them. It allows me to improve my website and make sure I don't lose opportunities.

Google analytics is the major tool that powers all my sites and blogs to track all kind of different metrics. It is a product of Google, the same search engine that powers over 90% of the World Wide Web so I'm in safe hands in terms of completeness and accuracy of the data provided.

Google analytics could be daunting at first as it's an extremely comprehensive and robust tool so new users might find it a bit too complicated to figure out each tool what it does and purpose it serves. So at first I felt overwhelmed but once you get the hang of it things become seamless and much easier to navigate.

I use Google Analytics to measure all data around my web assets from visitors demographics to their behavior and navigation patterns on my sites. The main problem I was able to solve is tracking and optimizing the conversion rates on my e-commerce sites which before GA was something almost impossible for me to do and accomplish.

The most used and useful tool which ever cane out from Google. Analyse keywords, better keyword suggstions, real time user views along with the use journey etc.. These are amazing features that will help each business owner.

There is nothing we felt bad from this. But areas to be improved is competitors keyword analysis and total traffic Demographic data are not accurate which needs to be improved

I'm using this tool for all my clients who has more competitors and wants to take their page on top of them. The main benefit of using google analytics is that we can improve the keywords based on the total clicks and also we can analyse users behaviour.

There is so much information available if you drill down into the data. Besides the normal sessions, new users, bounce, etc., you can find out where your traffic is coming from, the time they visit, etc.

I know there's much more data to be had, but it can be difficult to set up your GA account to get the most out of your data reports. This is where Google could be much more user-friendly. Instructions on how to set up your account are not for the layman. They assume everybody is very experienced in data manipulation and web design. Help on subjects is written for a computer scientist. However, the basic information on the standard default desktop configuration is invaluable "as-is" without any tweaking.

I have many vendors that I use to generate traffic to my sites. You need analytics to verify the vendor's performance. For example, when I took over at my current employer, they had all of their budget going to one internet marketing company. They were relying on the Rep's information on how great our website was doing, and bragging how much traffic they were getting us. However, when I went into Analytics I could see that yes, there was a lot of traffic but 95% was worthless traffic. We're in Pennsylvania and 95% of our visits were coming from bots in Thailand. They were throwing away about $8000 a month. Without analytics, they would have never known.

Easy to use, best visualization to identify the data insights easily and suggest the changes to improve the quality of ad

Not as such but could have add more features like other data analytics.

We are able to analyze the ad quality and CTR. We are able to improve the ads for better reach

I had used Google Analytic for my business website and client websites. It is easy to implement on the header section of a website and track the whole website. No need to put code in every page because header calls in all web pages. By the use of Google Analytics, we can easily create reports of our daily tracking visitor in multiple formats. Google Analytic is very deep, No one can get complete knowledge of this tool.

There are more alternative tools like Semrush, a href but Google Analytic is the best one. No matter if your website is ecommerce or service based. I can easily integrate code in websites.

In my organization, I build lots of paid marketing campaigns for multiple clients' websites and track website leads, traffic with the help of Google Analytic. It gives a deep analysis report of website traffic and user information. In the audience section I can check new users, sessions, bounce rate and page views for business websites. Funnel tracking and conversion tracking are also good features of Google Analytic tool to increase website traffic.