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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Crevio
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$29.00/month
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 14, 2025
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6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Google Analytics is the best"
What do you like best about Google Analytics?

Informative. We use it for our clients, we use it almost everyday

What do you dislike about Google Analytics?

The GA4 is a bit confusing to use.......

What problems is Google Analytics solving and how is that benefiting you?

We use it looking at data trend for our new accounts. We also use it for existing clients looking at traffic, pageviews etc.

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
LM
Le Anne M.
Communications Manager
Share
"Useful to see what performs best"
What do you like best about Google Analytics?

It's easy to navigate and for the most part, i can quickly find the info i'm looking for

What do you dislike about Google Analytics?

The GA4/UA changes were tricky for my team to handle since they were used to the previous layout and where information was

What problems is Google Analytics solving and how is that benefiting you?

Our company is able to track website growth and identify which pieces of content do the best and where there are opportunities for improvement.

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
MP
Mohit P.
Growth Marketing Executive
Share
"Google Analytics Review: Insights and Impact"
What do you like best about Google Analytics?

I appreciate Google Analytics for its robust tracking and reporting capabilities, user-friendly interface, and the ability to gain valuable insights into website performance and user behavior.

What do you dislike about Google Analytics?

Nothing very much to say. Its really best option for free

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics solves problems related to website performance, audience insights, conversion tracking, content optimization, traffic sources, mobile analytics, e-commerce data, and customization. It benefits businesses by improving decision-making, enhancing marketing efforts, and increasing conversions.

Small Business (50 or fewer emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
Mohd F. avatar
Mohd F.
Search Engine Optimization Analyst
Share
"Unleashing Digital Success: A Deep Dive into the Power of Google Analytics!"
What do you like best about Google Analytics?

I love Google Analytics for its detailed insights, real-time tracking, and user-friendly interface. It's a powerful tool for both beginners and experts.

What do you dislike about Google Analytics?

A minor drawback of Google Analytics is the initial potential for data overload due to its extensive information. However, with some familiarization, users can navigate and harness its power effectively.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics solves the challenge of deciphering website data, offering detailed insights into audience behavior and conversion tracking. This benefits users by empowering them to make informed decisions, optimize strategies, and enhance overall online performance. Personally, it provides me with a powerful tool to understand and improve digital engagement.

Small Business (50 or fewer emp.)
Dec 09, 2023
 Source
Overall Rating:
5.0
SJ
Saqib J.
Co Founder
Share
"Great Freemium Analytics for SMB "
What do you like best about Google Analytics?

Easy Conversion Tracking. Call Conversion Tracking. Sales Funnels Adwords Tracking Source of Traffic Bounce Rate

What do you dislike about Google Analytics?

Minor Realtime Data Accuracy Issues with Keywords driving traffic on CPC.

What problems is Google Analytics solving and how is that benefiting you?

Helped us to identify CTA Problems and Increase CRO Analyze Performance of Campaigns and helped in decision making to invest more on reliable campaigns. Spot Low Performing Keywords.

Enterprise (> 1000 emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
Ashraf W. avatar
Ashraf W.
Jr. Data Analyst
Share
"Best Platform to Track all your Campaigns"
What do you like best about Google Analytics?

Google Analytics allows users to configure Google Analytics to track and analyze all campaign running on different platforms with easy integration. Dashboarding, Real-Time monitoring with Geo data is incrediably fantastic and well working feature in Google Analytics

What do you dislike about Google Analytics?

We do face sometime minor issues like data discrepancy in exported reports with different levels.

What problems is Google Analytics solving and how is that benefiting you?

It has allowed me to track and analyze user behavior, traffic sources, real-time monitoring, Geo data and much more

Small Business (50 or fewer emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
AE
Alex E.
Founder
Share
"Tem tudo que preciso!"
What do you like best about Google Analytics?

Dados precisos, principalmente com a mudança para o 4.0

What do you dislike about Google Analytics?

Não gosto das integrações, acredito que possa melhorar as tags.

What problems is Google Analytics solving and how is that benefiting you?

Está me ajudando a identificar o comportamento do usuário de forma precisa, trabalhar o funil de vendas.

Small Business (50 or fewer emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
Harshit A. avatar
Harshit A.
Chief Executive Officer
Share
"Valuable Insights Serving With Valuable Information"
What do you like best about Google Analytics?

Google Analytics helps me gather all of the valuable insights from my website & apps by just only one time setup, it's easy to access and friendly user interface makes working with it much and much easier. I can identify and understand my audience and their demographics clearly.

What do you dislike about Google Analytics?

Almost each and every thing is perfect about Google Analytics from simple & interactive UI to help & support content but there should be one by one customer care help for normal users too because asking on community makes it consume more time instead of direct chat support.

What problems is Google Analytics solving and how is that benefiting you?

Easy tracking for my websites, mobile applications and analytics which helps me in identifying my audience category, interests, age and various other demographics.

Mid Market (51-1000 emp.)
Dec 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for website analysis"
What do you like best about Google Analytics?

I like how Google is alwasy imporving analytics. Adding new features and give marketers more room to analyse their data

What do you dislike about Google Analytics?

There no downsides. I beleive it's the strongest, if not the only analytics platform in the market.

What problems is Google Analytics solving and how is that benefiting you?

Analyising data to make data-driven descisions on what is working or not working for the business

Mid Market (51-1000 emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
asem a. avatar
Asem A.
Programmer
Share
"Best performing data analysis on the web"
What do you like best about Google Analytics?

What distinguishes Google Analytics is the power of the tool, as it includes all the reports you need, from analyzing visitors to analyzing advertising currencies. and have a good support team and community

What do you dislike about Google Analytics?

nothing it is supper anlytics code. full free and easy to use

What problems is Google Analytics solving and how is that benefiting you?

At the heart of Google Analytics is its ability to help you track user activities on your website, such as details about landing pages, pages visited, exit pages and other important data.