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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Crevio
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Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
Google Analytics video thumbnail
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Google Analytics 1
Google Analytics 2
Google Analytics 3
Google Analytics 4
Google Analytics Screenshots
Google Analytics screenshot 1
Google Analytics screenshot 2
Google Analytics screenshot 3
Google Analytics screenshot 4
Google Analytics screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 09, 2025
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Feb 18, 2020
 Source
Overall Rating:
5.0
OM
Oscar M.
Founder
Share
"A remarkable low-cost website analytics solution"
What do you like best about Google Analytics?

I'm just surprised by how much data we can get through Google Analytics. It only takes a few minutes to install. Even though it can be very complex in terms of the different types of data and implementations that can be done, I think that the dashboard and account tools are laid out very cleanly. So it's easy to navigate and walk through instructions and how to activate and use most of the main features.

What do you dislike about Google Analytics?

Google Analytics is a professional analytics tool that can be too complicated to use when trying to build complex projects. I think that it's not the best tool for basic analytics where you just want to add code and then have everything work right away.

What problems is Google Analytics solving and how is that benefiting you?

We get most of our user metrics and analytics through the Google Analytics system. We don't have to spend a lot of money on this very thorough application though we can get loads of data that we can use to understand our visitor activity and to change the way our pages are designed to better meet the needs of future visitors.

Small Business (50 or fewer emp.)
Feb 18, 2020
 Source
Overall Rating:
5.0
Maria Pia  D. avatar
Maria Pia D.
Mary
Share
"Software indispensabile per il tracciamento dei dati di un sito"
What do you like best about Google Analytics?

Tra tutti i software per tracciare le attività su un sito, Google Analytics è il migliore. Essendo un prodotto di casa Google, i dati vengono estratti in maniera precisa e dettagliata fornendo svariate tipologie di informazioni. I dati più salienti riguardano il traffico che visita il sito, suddiviso anche per canali, ed informazioni complete riguardante l'utenza, come posizione, genere, età, dispositivo ecc...

What do you dislike about Google Analytics?

L'interfaccia è complicata da utilizzare, soprattutto se si è all'inizio. Bisogna studiare il sistema. Inoltre l'integrazione potrebbe esser difficile per chi non è uno smanettone.

What problems is Google Analytics solving and how is that benefiting you?

Con Google Analytics risolvo qualsiasi problema di tracciamento, dai dati di visita del sito, al controllo completo delle conversioni. Mi semplifica la creazione di contenuti, in quanto dai dati ottenuti riesco a riconoscere bene il target e lavorare meglio sul materiale che inserisco all'interno del sito.

Mid Market (51-1000 emp.)
Feb 15, 2020
 Source
Overall Rating:
5.0
NS
Neha S.
Founder
Share
"Google Analytics helps with managing analytics for website users"
What do you like best about Google Analytics?

Google analytics has a dashboard which provides the statics for the website traffic. All the users who come to the website, can be analyzed from the google analytics dashboard.

What do you dislike about Google Analytics?

Google analytics works fine with showing all data as needed. The interface is user friendly and is very easy to navigate.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics helps with the data review and analysing the traffic for the websites. Based on this we came to know the type of customers who access our website.

Mid Market (51-1000 emp.)
Jan 31, 2020
 Source
Overall Rating:
5.0
MJ
Mayur J.
Founder
Share
"Best way to analyse website traffic"
What do you like best about Google Analytics?

All in one tool to understand flow of traffic to a website from various sources. Determine where your best visitors are located. Learn what people are searching for on your site. Visualize what people click on the most.

What do you dislike about Google Analytics?

I guess none. We have been using this tool since a long time but we have not encountered a single issue.

What problems is Google Analytics solving and how is that benefiting you?

Understanding user behaviour.

Small Business (50 or fewer emp.)
Jan 29, 2020
 Source
Overall Rating:
5.0
Elizabeth H. avatar
Elizabeth H.
Digital Communications Coordinator
Share
"Amazing insights here"
What do you like best about Google Analytics?

It shows you just about everywhere your traffic could be coming from, which is great especially when you don't have pixels set up on your site or any advanced tracking. We're currently working on better tracking, but regardless it's a great snapshot of who's coming, who's staying, and what's being clicked on. We release many documents and knowing what's playing well with our audience is great for our next projects, and what we need to better promote on other channels like newsletters and social media.

What do you dislike about Google Analytics?

It's not that easy to set up tracking or integrate things . . . you need an expert level for a lot of different integrations, and that can be frustrating. But it is easy to learn with their copious documentation, so it's not that big of a pain point.

What problems is Google Analytics solving and how is that benefiting you?

We really like to know what's playing well on our site. It's a research site, and we like to see where our traffic is coming from, especially as we have many reports and documents for download. Also, it helps us track donations as well, which is important considering we run donation drives at least twice a year.

Small Business (50 or fewer emp.)
Jan 29, 2020
 Source
Overall Rating:
5.0
KS
Kasturi S.
Founder
Share
"Analytical tool for Accurate Website Data"
What do you like best about Google Analytics?

Accuracy & Data Collection. The most helpful function of Google Analytics is its algorithm of collecting accurate tracking info collected by visitors of your website who visits from different sources such as Social Media, Search Engine, Links etc. It helps you track the visitors very easily and give you info so you can convert them into sales and also know the behavior like how much time they spend on which page. It is so helpful to have data of your website as you can very impressively use to for many tasks, so google analytics is the software who has power to let you collect and analyze!

What do you dislike about Google Analytics?

I do not dislike anything about Google Analytics, as out of many analytical tools such as Bing, Semrush or many third party tool this so far fetched the best tool which gives your powerful tools at no additional hassle. It is very to setup and run.

What problems is Google Analytics solving and how is that benefiting you?

I used Google Analytics to track users regarding different campaigns we run on social media, then find out if they converted or where the break in behavior acquisition. Also it has been always helpful to install the mobile app of Google Analytics to track daily visitors, real time online statistics and much more.

Small Business (50 or fewer emp.)
Jan 24, 2020
 Source
Overall Rating:
5.0
Ashima A. avatar
Ashima A.
Founder
Share
"Google Analytics help us track the website visitors and ensure our online success"
What do you like best about Google Analytics?

I am using google analytics for last several years for different websites and I can't think without the help of this tool we can find out whether we are heading in the right direction or not. I like the free information that it provides and the amount of information that it provides. We can see from where and on which pages people are coming on our website and interacting with it. We can even set up important pages as goals and conversions and ensure whether we are heading in the right direction or not

What do you dislike about Google Analytics?

They provide all information and that too free of cost and I don't have any problem with this tool

What problems is Google Analytics solving and how is that benefiting you?

This tool is helping us to know which keywords and what pages are bringing traffic and we can put more focus on them and also the channels which are performing best for our site

Enterprise (> 1000 emp.)
Jan 21, 2020
 Source
Overall Rating:
5.0
RD
Rajesh D.
Founder
Share
"Best Tool in the market to create all your critical analytical projects. Much recommended"
What do you like best about Google Analytics?

I liked more about the product because of the easy user interface and the options that we get to create multiple projects with in less time

What do you dislike about Google Analytics?

there is a room to improve service little bit

What problems is Google Analytics solving and how is that benefiting you?

I'm using this to calculate daily revenue that we are getting and I'll be using for tracking all other category projects as well

Enterprise (> 1000 emp.)
Jan 12, 2020
 Source
Overall Rating:
5.0
Ankur J. avatar
Ankur J.
Manager Preferred Banking
Share
"Best Analytics App for Your Website"
What do you like best about Google Analytics?

A lot of things I like of Google Analytics app: - Easy to integrate by placing just few lines of code. - Realtime data - Fast, accurate & precise results - Day, Month, Year, Country, Language, Browser and a lot of other filters - Custom Reports

What do you dislike about Google Analytics?

Honestly, there is nothing so far that I dislike.

What problems is Google Analytics solving and how is that benefiting you?

I use this app for many purposes. Few are below: - To check daily users & page views for my website. - To check which page is visited most. - To compare results to know whether my pageview increased or not. - To check the countries from where my site gets visited. - To collect various kinds of data that could help me in growing the business.

Mid Market (51-1000 emp.)
Jan 12, 2020
 Source
Overall Rating:
5.0
Marijana J. avatar
Marijana J.
Advertiser
Share
"GA review"
What do you like best about Google Analytics?

Tracking data from multiple sources, using events, combining GA and GO

What do you dislike about Google Analytics?

I dislike limited number of views and accounts

What problems is Google Analytics solving and how is that benefiting you?

Tracking data from multiple sources, using events, combining GA and GO

Mid Market (51-1000 emp.)
Jan 11, 2020
 Source
Overall Rating:
5.0
PA
Pankaj A.
Founder
Share
"High Level tool for Tracking Live users and Conversions"
What do you like best about Google Analytics?

It is best for tracking real time user data online. Google analytic user interface is very good to use. It is more secure than other analytic tools. We can connect google ads and Google search console directly. Easy way to set custom goal for ecommerce website. We can count user session and no of users visited on website.

What do you dislike about Google Analytics?

Google analytic is more secure and good tool for business website, But it's take time to load in browser and slow down system some time.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics is a best solution for your business. We used it free of cost and implement on our business website. It is easy to use to track website traffic, Live user data. We can create custom alert and custom reports in Google analytics. It provides audience data and user flow about your customers.

Small Business (50 or fewer emp.)
Jan 05, 2020
 Source
Overall Rating:
5.0
AN
Ambika N.
Founder
Share
"Deadly Data Collector - Google Analytics at its best~"
What do you like best about Google Analytics?

Google Analytics is one and only platform operated by Google which helps you to collect data and mold the information to obtain high Search Engine Ranking mainly in google which is the largest search engine.

What do you dislike about Google Analytics?

Its a bit complicated to train a new person on how to use it professionally.

What problems is Google Analytics solving and how is that benefiting you?

I have used it to know the potential of my wesbite and get knowledge about my traffic and audience.

Small Business (50 or fewer emp.)
Jan 04, 2020
 Source
Overall Rating:
5.0
VP S. avatar
Vp S.
Creative Directors
Share
"Google Analytics help us to know whether we are heading in right direction"
What do you like best about Google Analytics?

Google Analytics is one of the best tool to detect traffic of our webpages. I like the interface of this tool. The graphs, charts and the way it shows all the data. It makes it easy fir us to understand everything & reach up to a conclusion. The audience feature of this tool helps us to know from where we are getting traffic and on which keywords we are getting traffic so well the pages

What do you dislike about Google Analytics?

They provide so much information in free and I think it would be wrong to point out mistakes

What problems is Google Analytics solving and how is that benefiting you?

This tool is best to know whether our efforts online are paying us result or not. So without google analytics it could not have been possible so we like this tool

Small Business (50 or fewer emp.)
Jan 02, 2020
 Source
Overall Rating:
5.0
Dattatray D. avatar
Dattatray D.
Blogger
Share
"Make your work easy with Google Analytics."
What do you like best about Google Analytics?

One thing I have ever liked that is the website analysis, report and data. It make me workable and active person on my website or blog.

What do you dislike about Google Analytics?

Well, I everything is good but once I was making my blog confirmation it was making me trouble. Like technical problems.

What problems is Google Analytics solving and how is that benefiting you?

There many things that I do with help of Google analytics- - My website analysis - blogging analysis - User analysis - Website traffic - issue related my own blog or website.

Mid Market (51-1000 emp.)
Dec 25, 2019
 Source
Overall Rating:
5.0
Katie W. avatar
Katie W.
Digital Marketing Manager
Share
"Great Customer insights"
What do you like best about Google Analytics?

I like how many attributes you can learn about your customers. From how many days it takes to convert, to locations and languages, to which keywords (organic or paid) played a role in the conversion journey, and for the more sophisticated you can see lifetime value metrics.

What do you dislike about Google Analytics?

I only dislike that you have to configure ecommerce, they should find a way to have that data come through with just the pixel placement of the main tag.

What problems is Google Analytics solving and how is that benefiting you?

Want to better understand the customer journey. Want to know where our customers come from and what channels lead them to our site at the highest rates.

Small Business (50 or fewer emp.)
Dec 25, 2019
 Source
Overall Rating:
5.0
PS
Priyanka S.
Founder
Share
"Google analytics review"
What do you like best about Google Analytics?

Google analytics is great analytics tool. This tool helps me to know from where users are coming on our website. It helps us to know which keywords are bringing traffic for our site and which social media platform is driving traffic to our site since we are active on social media. The audience feature gives me detailed insight of traffic and it also show us how people are interacting with our site.

What do you dislike about Google Analytics?

I am big fan of this tool and I have no problem with this tool

What problems is Google Analytics solving and how is that benefiting you?

This tool is helping us to evaluate the web traffic on our site and help us to find which keywords and posts are performing best. It is a must tool for us and we can't think of surviving online without this tool

Enterprise (> 1000 emp.)
Dec 13, 2019
 Source
Overall Rating:
5.0
William R. avatar
William R.
Google Ads Campaign Specialist
Share
"Analytics Review"
What do you like best about Google Analytics?

The possibilities in Analytics to track everything happening on your website are quite extensive and very detailed

What do you dislike about Google Analytics?

The complexity of the product is sometimes a bit hard to manage as there are so many options on the platform

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me on a daily basis to track the activity and conversions on my website and my customers' websites every day, helping me to also run more effective ads

Small Business (50 or fewer emp.)
Dec 12, 2019
 Source
Overall Rating:
5.0
Anthony S. avatar
Anthony S.
Project Manager
Share
"Such a great tool that EVERY person with a website should be using. (Obviously)"
What do you like best about Google Analytics?

They give you all the raw data from the visitors of your website and if you know how to use that data you will be able to make the best decisions to enhance your website and make more conversions. Not having a free tool like this, that also gives you free training to use, is absolutely insane. I love everything about this program.

What do you dislike about Google Analytics?

This is a very very small problem I have with analytics, but one nonetheless. When using some Content Management Systems and templates for them you have to use a third party app to get the analytics code put in the header of your website. Again this isn't a huge deal and it is very easily remedied with a 5 minute internet search. I do wish that google would develop a tool that does this because they will always keep it updated unlike some of the plugin developers that are out there.

What problems is Google Analytics solving and how is that benefiting you?

I am able to give my clients detailed information about what pages, designs, images, and other specifics that are working and drawing their customers to their sites. We can use data to specifically target a niche part of their customers with advertisements or marketing that will bring them back and make more conversions on the site. You can even use the raw date to create tools that your clients will need. If a lot of your users are using a certain platform you know to optimize your site for that browser or operating system.

Small Business (50 or fewer emp.)
Dec 11, 2019
 Source
Overall Rating:
5.0
CG
Chris G.
Ceo
Share
"Google Analytics"
What do you like best about Google Analytics?

There are so many important parts of my business when it comes to data that are covered by Google Analytics Mobile performance, traffic acquisition, content efficient, keyword analysis, new versus old visitors, landing pages, bounce rates, you name it! Google Analytics is the kingpin of tracking data! No other platform out there will give you a full spectrum of everything you want to know.

What do you dislike about Google Analytics?

If you want the full experience of Google Analytics you can upgrade to Google Analytics 360. The pricing is very expensive at a giant licensing lump sum of $150,000. For myself, this cost doesn't make sense for my business and is crazily expensive. Google Analytics does an incredible job of providing you data of the consumer's start of their experience and end of their experience. The mid-way interactions the consumer has... are somewhat vague. You can understand which campaigns are most successful or how much traffic you have but understanding the reasoning behind why your traffic does what it does is vague. For example, say your upsell has a really high bounce rate. We can't figure out the problem using Google Analytics. Was our responsive design just not appealing or was it our call-to-action? Was there a broken link or where they upset about the upsell? These things you cannot learn from Google Analytics and one of its downfalls.

What problems is Google Analytics solving and how is that benefiting you?

Collecting data. Google Analytics is a gold mine of data analytics. From exporting data, creating custom reports, integrating with other tools, showing real-time traffic data, understand where your traffic came from, ranking your pages by popularity, and track campaigns. Google Analytics does it all!

Small Business (50 or fewer emp.)
Dec 11, 2019
 Source
Overall Rating:
5.0
Meghan S. avatar
Meghan S.
Digital Marketing Coordinator
Share
"Best Possible Analytics Platform Out There"
What do you like best about Google Analytics?

While there is a learning curve to Analytics, there's a reason it's the industry standard. The information you can gather can be either very simple or robust depending on which reports you look at and how well you set things up (conversion tracking, proper configuration, filters etc). I like that I can pull basic high-level reports or dive deep for problem solving or additional data as needed.

What do you dislike about Google Analytics?

As mentioned before, there is a learning curve. Google makes it easy with the Analytics IQ for learning purposes, but it does require an understanding of data and which metrics matter in which circumstances. It is also difficult to integrate data with other platforms, so the numbers you see in Facebook ad manager, or even Google Adwords can often be very different than what Analytics reports. It is a frustration that Google's products take some work to integrate with one another, as they are the same company so integration should be easier. Still, those drawbacks don't make it worthwhile to switch to another platform/tool — Analytics is simply the best.

What problems is Google Analytics solving and how is that benefiting you?

I have been able to streamline my reporting, and provide useful, actionable data to the departments that are involved in the website process. I have also been able to add value to my own role, by proving the impact and ROI of the marketing efforts I undertake. Analytics helps me monitor the performance of the accounts I manage, and cut off problems before they turn into major issues for the companies we advertise for.

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